Botanical Brouhaha Podcast – Details, episodes & analysis

In this BB Podcast episode, Amy (Botanical Brouhaha) chats with Natalie & Meg (co-owners of Native Poppy) about the importance of creating a brand that sticks – meaning it continues to draw in ideal customers year after year. Drawing on Amy's recent experiences trying to find new service providers after relocating her business and life out-of-state, the conversation focuses on the lessons she's learned that can be applied to the other small businesses in the floral profession.  Amy, Natalie, and Meg share what they believe has helped them build brands that have flourished at Native Poppy and Botanical Brouhaha.

You can find show notes and more episodes of The Botanical Brouhaha Podcast at botanicalbrouhaha.com, and you can find the BB Podcast co-hosts on IG @botanicalbrouhaha and @hey.nataliegill.

This episode of The Botanical Brouhaha Podcast was produced by Joel McGee. Original music by Landon McGee. 

In Part 2 of this two-part podcast episode, co-hosts Amy and Natalie visit with Sarah Daken and Tom Precht of Grateful Gardeners and Floraponics, who transitioned from careers in law and neuroscience to flower farming. Tom discusses their innovative aquaponics system and the challenges they've faced in securing funding. The couple emphasizes their commitment to sustainable practices and the systemic barriers in agriculture. They advocate for policy changes and support other farmers on topics like grant navigation. Their story highlights the difficulties and triumphs of pursuing a passion-driven, environmentally conscious business.

You can find show notes and more episodes of The Botanical Brouhaha Podcast at botanicalbrouhaha.com, and you can find the BB Podcast co-hosts on IG @botanicalbrouhaha and @hey.nataliegill.

This episode of The Botanical Brouhaha Podcast was produced by Joel McGee. Original music by Landon McGee. 

In this podcast episode, flower farmer and author Lennie Larkin of B-Side Farm discusses her experiences in the flower farming industry, her book Flower Farming for Profit,  and her educational initiatives for other farmers. She talks about her transition from other careers to farming, the financial aspects of the business, and the importance of strategic planning and efficiency. Larkin also reflects on the personal challenges of relocating her farm and starting over in a new community. The episode includes a conversation about the value of data and business education in farming, as well as Larkin's vision for her website as a resource hub for flower farmers. If are a flower farmer or dream of being one someday, this conversation is packed with helpful information and resource recommendations.

Leave us a voice or text message at https://fanlist.com/botanicalbrouhaha.

You can find show notes and more episodes of The Botanical Brouhaha Podcast at botanicalbrouhaha.com, and you can find the BB Podcast co-hosts on IG @botanicalbrouhaha and @hey.nataliegill.

This episode of The Botanical Brouhaha Podcast was produced by Joel McGee. Original music by Landon McGee. 

Today we’re visiting with Janne Ford, owner of Janne Ford Floral Photography to discuss:

• her transition from the fashion industry to a niche in floral styling & photography
• why she felt a natural connection to the Instagram platform
• the images that helped her Instagram account gain popularity
• the opportunity that opened the door to her floral still life photography niche
• how she chooses the images she shares on social media
• her thoughts on flower arranging vs. floral styling
• the services she provides to clients
• how she utilizes Pinterest, Instagram, and her blog
• why she prefers to post on Instagram 3 times per week
• how she organizes her images
• why she prefers to post to social media in real time rather than scheduling her posts
• the photo editing apps and software she uses

• Country Living Fair
• David Austin Wedding Roses
• Strawberry Hill House
• Snug | Make your Instagram beautiful
• UNUM | Design & Plan Stories
• Planoly | Simplify Social Marketing
• Lightroom | Photo Editing
• Hazel Shaw | Eden Blooms
• A Color Story | Mobile imaging apps, Lightroom Presets, and Photoshop Actions
• Snapseed | Photo-editing application 
• #inspiredbypetals
• Inspired by Petals
• Firenza Flowers
• Frida Kim Flowers

    Website | Instagram | Facebook | Upcoming Workshop (France) | Twitter

Cape Lily

Are you a little more flower obsessed than your average travel partner? Cape Lily creates botanical journeys for flower + travel passionate creatives like you! Join Cape Lily in London, New York, and South Africa in 2020. Coming in 2021: Japan. Click here for more info.

Co-Hosts: Amy McGee (Botanical Brouhaha) & Maggie Bailey (Bramble & Bee)

BB Podcast Sound Engineer: Landon McGee

• BotanicalBrouhaha.com
• Instagram
• Facebook

BB+ Guest:  Christine Hoover, LPC

A common question we get from designers:

"What does Imposter Syndrome look like in the floral profession? 

In this episode Christine and Amy discuss imposter syndrome and how it impacts designers. Christine give some strategies for coping with imposter syndrome including slowing down, practicing self-acceptance, and learning how to deal with negative thoughts. 

REAL FLOWER BUSINESS

Alison Ellis, of Real Flower Business, teaches florists how to make more money and book better clients. She believes every florist should turn a profit and recognize the value of their time & expertise. Click here to learn more. 

Host: Amy McGee (Botanical Brouhaha)

Sound Engineer: Joel McGee

Original Music: Landon McGee

• BotanicalBrouhaha.com
• Instagram
• Facebook

Today we’re visiting with Ali Dahlson, Marketing Manager at Mayesh Wholesale to discuss:

• the rich history of Mayesh Wholesale Florist
• the opportunity that led her back to the family business from a career in interior architecture
• how her family has expanded the business over the years to include 19 locations in 10 states
• the dynamics of a successful family-run business
• upcoming US and International workshop opportunities hosted by Mayesh
• her strategies for working around distractions
• her responsibilities as Marketing Manager
• her thoughts on trends and their importance to wholesalers
• ways Mayesh will be addressing sustainability this year
• what sets Mayesh apart from other wholesalers
• the key to successful social media marketing

• MENTIONED IN EPISODE 55:
  • Ann Sacks Tile & Stone
  • Nicole Clarey Photography
  • Christy Hulsey | Colonial House of Flowers | Former Mayesh Design Star
  • Shean Strong | Former Mayesh Design Star
  • Anthony Maslo | The Boy Who Cried Flowers | 2020 Mayesh Design Star
  • Evernote
  • Putnam & Putnam’s visit to Mayesh Houston 
  • Mayesh Brannan Street
  • Adobe Indesign
  • Adobe Illustrator
  • Pantone Color of the Year
  • Aalsmeer Flower Festival
  • International Floriculture Trade Fair (IFTF 2020)
  • Floralife
  • Eddie the Cooler Guy
  • Canva
  • Mayesh Workshop with Susan McLeary

• Flower Library
• Product Planner
• Mornings with Mayesh Podcast
• Product Guides
• Mayesh Luxe Blooms

    Website | Instagram | Facebook | You Tube

DayLily Initiative: Botanical Brouhaha

A passion project about fairness + equality against all odds. What would you do if you had just one day to bloom? Click here to find out more.

Co-Hosts: Amy McGee (Botanical Brouhaha) & Maggie Bailey (Bramble & Bee)

BB Podcast Sound Engineer: Landon McGee

BB+ Guest:  Natalie Gill of Native Poppy in San Diego, California

A listener from Minnesota asks: 

"How do you market your à la carte wedding flowers?" 

In this episode Natalie describes how she markets her extensive à la carte wedding flower menu and shares a few additional marketing strategies she uses in her business to build her Native Poppy clientele and find new customers.

Hosts: Amy McGee (Botanical Brouhaha)

Sound Engineer: Joel McGee

Original Music: Landon McGee

• BotanicalBrouhaha.com
• Instagram
• Facebook

Today we’re visiting with Gracie Poulson, owner of Grace Rose Farm in Southern California to discuss:

• expanding from a backyard rose garden to a full-scale farming operation
• logistics of scaling a business quickly to keep up with demand
• challenges of shipping a perishable product from a rural location
• choosing which rose varieties to grow
• diversifying a flower farming business to include additional products/services
• advice for prospective growers
• work/life balance and the effects of the business on family

• Steve Moore | Sinclair & Moore
• LA Flower Market
• Golden Celebration rose
• Charlotte rose
• Black Baccara rose
• Koko Loko rose
• Distant Drums rose
• Pure Perfume rose
• Evelyn rose
• Stephen Rulo rose
• Honey Dijon rose
• Stainless Steel rose

    Website | Instagram

REAL FLOWER BUSINESS

Click here for more info on Alison Ellis’s email, proposal, contract, and work flow templates or visit the Real Flower Business website for additional resources here.

Co-Hosts: Amy McGee (Botanical Brouhaha) & Maggie Bailey (Bramble & Bee)

BB Podcast Sound Engineer: Landon McGee

• BotanicalBrouhaha.com
• Instagram
• Facebook

Today we’re visiting with Graeme Corbett, owner of Bloom + Burn in London to discuss:

• his transition from a career in TV to the floral design profession
• why he's felt the freedom to follow the natural flow of his business
• the logistical differences he's experienced while producing brand sets vs. weddings
• insights into his Instagram feed aesthetic
• lessons he's learned about pricing
• building a business to embrace his personal strengths
• where he found the courage to make a career shift into floral design

• JamJar Flowers
• Dirty Hit
• The 1975
• No Rome
• Jamie Oliver
• My Year of Rest and Relaxation
• British Flowers Week

    Website | Instagram

Greenleaf Wholesale

The Greenleaf shipping division and knowledgeable sales reps make it possible to experience Greenleaf flowers even if you aren’t close to a physical location. Click here to follow Greenleaf on Instagram. Click here to sign up and become a Greenleaf customer.

Beth O'Reilly, Director of Education and Merchandise for Greenleaf, was awarded the keynote speaker and rotunda designer designation for the San Diego Museum of Art's -Art Alive Exhibition April 23-26, 2020.  Beth will be commissioned, along with Greenleaf, to create a 3 story floral installation for this prestigious annual event that attracts national media attention and welcomes nearly 12,000 visitors in just one weekend. For ticket information, click here.

Co-Hosts: Amy McGee (Botanical Brouhaha) & Maggie Bailey (Bramble & Bee)

BB Podcast Sound Engineer: Landon McGee

• BotanicalBrouhaha.com
• Instagram
• Facebook

Today we’re visiting with Liza Lubell, owner of Peartree and Garbage Goddess based in the NYC area to discuss:

• how a gap-year job in a flower shop turned into a 14 year career (so far!) in the floral industry
• her diversified business model which provides flowers for private homes, editorial work, weddings, special events, and corporate clients
• the seed of an idea for Garbage Goddess that began in her flower business, Peartree, and grew into an additional business as other floral designers inquired about her services
• the process of recycling post-event flowers and supplies
• the fee structure for Garbage Goddess services
• partnerships between Garbage Goddess and artists who create art with post-event flowers
• her annual pilgrimage/retreat to Costa Rica
• environmental-friendly installations
• how she measures success

• Mary Lennox
• Ariella Chezar
• Saipua
• Nicolette Camille Floral Design
• Eothen
• Selva
• Max Gill Design
• Fox Fodder Farm

Peartree:     Website | Instagram | Facebook 

Garbage Goddess:   Instagram

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Co-Hosts: Amy McGee (Botanical Brouhaha) & Maggie Bailey (Bramble & Bee)

BB Podcast Sound Engineer: Landon McGee

• Blog
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• Facebook
• BB Garden Style Workshop Series