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TitlePub. DateDuration
Ep. 127: Building a Floral Brand That Sticks21 Aug 202400:53:17

In this BB Podcast episode, Amy (Botanical Brouhaha) chats with Natalie & Meg (co-owners of Native Poppy) about the importance of creating a brand that sticks – meaning it continues to draw in ideal customers year after year. Drawing on Amy's recent experiences trying to find new service providers after relocating her business and life out-of-state, the conversation focuses on the lessons she's learned that can be applied to the other small businesses in the floral profession.  Amy, Natalie, and Meg share what they believe has helped them build brands that have flourished at Native Poppy and Botanical Brouhaha.

This episode of the Botanical Brouhaha Podcast is brought to you by: Madrid Flower School

You can find show notes and more episodes of The Botanical Brouhaha Podcast at botanicalbrouhaha.com, and you can find the BB Podcast co-hosts on IG @botanicalbrouhaha and @hey.nataliegill.

This episode of The Botanical Brouhaha Podcast was produced by Joel McGee. Original music by Landon McGee. 

 

 

Ep. 126 (Part 2): Growing Flowers and Fighting for Change with Grateful Gardeners07 Aug 202400:38:55

In Part 2 of this two-part podcast episode, co-hosts Amy and Natalie visit with Sarah Daken and Tom Precht of Grateful Gardeners and Floraponics, who transitioned from careers in law and neuroscience to flower farming. Tom discusses their innovative aquaponics system and the challenges they've faced in securing funding. The couple emphasizes their commitment to sustainable practices and the systemic barriers in agriculture. They advocate for policy changes and support other farmers on topics like grant navigation. Their story highlights the difficulties and triumphs of pursuing a passion-driven, environmentally conscious business.

 

This episode of the Botanical Brouhaha Podcast is brought to you by: Madrid Flower School

You can find show notes and more episodes of The Botanical Brouhaha Podcast at botanicalbrouhaha.com, and you can find the BB Podcast co-hosts on IG @botanicalbrouhaha and @hey.nataliegill.

This episode of The Botanical Brouhaha Podcast was produced by Joel McGee. Original music by Landon McGee. 

 

 

Ep. 117: Flower Farming for Profit with Lennie Larkin07 Feb 202401:03:47

In this podcast episode, flower farmer and author Lennie Larkin of B-Side Farm discusses her experiences in the flower farming industry, her book Flower Farming for Profit,  and her educational initiatives for other farmers. She talks about her transition from other careers to farming, the financial aspects of the business, and the importance of strategic planning and efficiency. Larkin also reflects on the personal challenges of relocating her farm and starting over in a new community. The episode includes a conversation about the value of data and business education in farming, as well as Larkin's vision for her website as a resource hub for flower farmers. If are a flower farmer or dream of being one someday, this conversation is packed with helpful information and resource recommendations.

 

This episode of the Botanical Brouhaha Podcast is brought to you by: BLOOM TRUST CO. A curated collection of floral resources you can trust.  Click here to learn more.

 

Leave us a voice or text message at https://fanlist.com/botanicalbrouhaha.

You can find show notes and more episodes of The Botanical Brouhaha Podcast at botanicalbrouhaha.com, and you can find the BB Podcast co-hosts on IG @botanicalbrouhaha and @hey.nataliegill.

This episode of The Botanical Brouhaha Podcast was produced by Joel McGee. Original music by Landon McGee. 

 

Episode 56: Janne Ford, Floral Photographer24 Feb 202000:58:55

Today we’re visiting with Janne Ford, owner of Janne Ford Floral Photography to discuss:

  • her transition from the fashion industry to a niche in floral styling & photography
  • why she felt a natural connection to the Instagram platform
  • the images that helped her Instagram account gain popularity
  • the opportunity that opened the door to her floral still life photography niche
  • how she chooses the images she shares on social media
  • her thoughts on flower arranging vs. floral styling
  • the services she provides to clients
  • how she utilizes Pinterest, Instagram, and her blog
  • why she prefers to post on Instagram 3 times per week
  • how she organizes her images
  • why she prefers to post to social media in real time rather than scheduling her posts
  • the photo editing apps and software she uses
MENTIONED IN EPISODE 56: SEE MORE FROM JANNE'S WORK HERE:

    Website | Instagram | Facebook | Upcoming Workshop (France) | Twitter

 

Today’s episode is brought to you by:

Cape Lily

Are you a little more flower obsessed than your average travel partner? Cape Lily creates botanical journeys for flower + travel passionate creatives like you! Join Cape Lily in London, New York, and South Africa in 2020. Coming in 2021: Japan. Click here for more info.

Co-Hosts: Amy McGee (Botanical Brouhaha) & Maggie Bailey (Bramble & Bee)

BB Podcast Sound Engineer: Landon McGee

How to Connect with Botanical Brouhaha:
BB+ (Ep. 2) Christine Hoover, LPC: Imposter Syndrome16 Feb 202000:27:36

BB+ Guest:  Christine Hoover, LPC

A common question we get from designers:

"What does Imposter Syndrome look like in the floral profession? 

In this episode Christine and Amy discuss imposter syndrome and how it impacts designers. Christine give some strategies for coping with imposter syndrome including slowing down, practicing self-acceptance, and learning how to deal with negative thoughts. 

Today’s episode is brought to you by:

REAL FLOWER BUSINESS

Alison Ellis, of Real Flower Business, teaches florists how to make more money and book better clients. She believes every florist should turn a profit and recognize the value of their time & expertise. Click here to learn more. 

Host: Amy McGee (Botanical Brouhaha)

Sound Engineer: Joel McGee

Original Music: Landon McGee

How to Connect with Botanical Brouhaha:

 

Episode 55: Ali Dahlson (Mayesh)10 Feb 202000:58:07

Today we’re visiting with Ali Dahlson, Marketing Manager at Mayesh Wholesale to discuss:

  • the rich history of Mayesh Wholesale Florist
  • the opportunity that led her back to the family business from a career in interior architecture
  • how her family has expanded the business over the years to include 19 locations in 10 states
  • the dynamics of a successful family-run business
  • upcoming US and International workshop opportunities hosted by Mayesh
  • her strategies for working around distractions
  • her responsibilities as Marketing Manager
  • her thoughts on trends and their importance to wholesalers
  • ways Mayesh will be addressing sustainability this year
  • what sets Mayesh apart from other wholesalers
  • the key to successful social media marketing
MAYESH CLIENT RESOURCES: SEE MORE OF MAYESH HERE:

    Website | Instagram | Facebook | You Tube

Today’s episode is brought to you by:

DayLily Initiative: Botanical Brouhaha

A passion project about fairness + equality against all odds. What would you do if you had just one day to bloom? Click here to find out more.

Co-Hosts: Amy McGee (Botanical Brouhaha) & Maggie Bailey (Bramble & Bee)

BB Podcast Sound Engineer: Landon McGee

BB+ (Ep. 1) Natalie Gill: Marketing A La Carte Wedding Flowers05 Feb 202000:34:40

BB+ Guest:  Natalie Gill of Native Poppy in San Diego, California

A listener from Minnesota asks: 

"How do you market your à la carte wedding flowers?" 

In this episode Natalie describes how she markets her extensive à la carte wedding flower menu and shares a few additional marketing strategies she uses in her business to build her Native Poppy clientele and find new customers.

Hosts: Amy McGee (Botanical Brouhaha)

Sound Engineer: Joel McGee

Original Music: Landon McGee

How to Connect with Botanical Brouhaha:

 

Episode 54: Gracie Poulson (Grace Rose Farm)27 Jan 202001:07:10

Today we’re visiting with Gracie Poulson, owner of Grace Rose Farm in Southern California to discuss:

  • expanding from a backyard rose garden to a full-scale farming operation
  • logistics of scaling a business quickly to keep up with demand
  • challenges of shipping a perishable product from a rural location
  • choosing which rose varieties to grow
  • diversifying a flower farming business to include additional products/services
  • advice for prospective growers
  • work/life balance and the effects of the business on family
LINKS & ROSE VARIETIES MENTIONED IN EPISODE 54: SEE MORE OF GRACE ROSE FARM HERE:

    Website | Instagram

Today’s episode is brought to you by:

REAL FLOWER BUSINESS

Click here for more info on Alison Ellis’s email, proposal, contract, and work flow templates or visit the Real Flower Business website for additional resources here.

Co-Hosts: Amy McGee (Botanical Brouhaha) & Maggie Bailey (Bramble & Bee)

BB Podcast Sound Engineer: Landon McGee

How to Connect with Botanical Brouhaha:
Episode 53: Graeme Corbett of Bloom + Burn13 Jan 202001:21:24

Today we’re visiting with Graeme Corbett, owner of Bloom + Burn in London to discuss:

  • his transition from a career in TV to the floral design profession
  • why he's felt the freedom to follow the natural flow of his business
  • the logistical differences he's experienced while producing brand sets vs. weddings
  • insights into his Instagram feed aesthetic
  • lessons he's learned about pricing
  • building a business to embrace his personal strengths
  • where he found the courage to make a career shift into floral design
Links Mentioned in Episode 53: See more of Graeme’s work here:

    Website | Instagram

 

Today’s episode is brought to you by:

Greenleaf Wholesale

  Keeping Florists Blooming Since 1950 – ‘When you Succeed, We Succeed.’

 

The Greenleaf shipping division and knowledgeable sales reps make it possible to experience Greenleaf flowers even if you aren’t close to a physical location. Click here to follow Greenleaf on Instagram. Click here to sign up and become a Greenleaf customer.

Beth O'Reilly, Director of Education and Merchandise for Greenleaf, was awarded the keynote speaker and rotunda designer designation for the San Diego Museum of Art's -Art Alive Exhibition April 23-26, 2020.  Beth will be commissioned, along with Greenleaf, to create a 3 story floral installation for this prestigious annual event that attracts national media attention and welcomes nearly 12,000 visitors in just one weekend. For ticket information, click here.

Co-Hosts: Amy McGee (Botanical Brouhaha) & Maggie Bailey (Bramble & Bee)

BB Podcast Sound Engineer: Landon McGee

How to Connect with Botanical Brouhaha:
Episode 52: Liza Lubell (Pear Tree Flowers & Garbage Goddess)09 Dec 201900:43:13

Today we’re visiting with Liza Lubell, owner of Peartree and Garbage Goddess based in the NYC area to discuss:

  • how a gap-year job in a flower shop turned into a 14 year career (so far!) in the floral industry
  • her diversified business model which provides flowers for private homes, editorial work, weddings, special events, and corporate clients
  • the seed of an idea for Garbage Goddess that began in her flower business, Peartree, and grew into an additional business as other floral designers inquired about her services
  • the process of recycling post-event flowers and supplies
  • the fee structure for Garbage Goddess services
  • partnerships between Garbage Goddess and artists who create art with post-event flowers
  • her annual pilgrimage/retreat to Costa Rica
  • environmental-friendly installations
  • how she measures success
Links mentioned in Episode Fifty-Two: See more of Liza’s work here:

Peartree:     Website | Instagram | Facebook 

Garbage Goddess:   Instagram

___________________________________________

Co-Hosts: Amy McGee (Botanical Brouhaha) & Maggie Bailey (Bramble & Bee)

BB Podcast Sound Engineer: Landon McGee

How to Connect with Botanical Brouhaha:
Episode 51: Lorna Stuart Trainor (A Room in Bloom)25 Nov 201901:12:48

Today we’re visiting with Lorna Stuart Trainor, owner of A Room in Bloom located in Athlone, Ireland to discuss:

  • her winding career path from archaeology to floristry
  • how she decided it was time to take a leap and open her own retail flower shop
  • the loneliness of being a business owner and how she has overcome it
  • the conversation which led her to rethink her business model
  • her transition from retail florist to by-appointment only event florist
  • customer reactions to her business model shift
  • the value of both hiring freelancers and working as a freelancer
  • handling the expectations of clients
  • the special bond she's created with two of her industry peers, Jenny and Sylvia
  • the weekend she won two awards for her wedding florals and...Rugby Player of the Year!
Links mentioned in Episode Fifty-One: See more of Lorna's work here:

Website | Instagram | Facebook  | Pinterest | Twitter

 

Today’s episode is brought to you by:

Greenleaf Wholesale

  Keeping Florists Blooming Since 1950 - 'When you Succeed, We Succeed.'

 

  • The Greenleaf shipping division and knowledgeable sales reps make it possible to experience Greenleaf flowers even if you aren’t close to a physical location. Click here to follow Greenleaf on Instagram. Click here to sign up and become a Greenleaf customer

___________________________________________

Co-Hosts: Amy McGee (Botanical Brouhaha) & Maggie Bailey (Bramble & Bee)

BB Podcast Sound Engineer: Landon McGee

 

How to Connect with Botanical Brouhaha:
Episode 50: Rosebie Morton (The Real Flower Company)11 Nov 201901:11:47

Today we’re visiting with Rosbie Morton, founder/owner of The Real Flower Company located in Hampshire, England to discuss:

  • how her perplexity over the lack of scented roses propelled her to find and grow varieties with scent
  • the growth and diversity of her business over the years
  • how she increased stem length while maintaining the scent of the roses she grows
  • the experience which led her to grow roses under cover
  • pricing specialty roses
  • how she staffs The Real Flower Company farm, retail shops, and sweet pea nursery
  • why she felt it was necessary to partner with a sister company in Kenya
  • her thoughts on sustainability and education
  • her experience behind the scenes at the Chelsea Flower Show
  • handling the challenges of rose diseases
Links mentioned in Episode Fifty:

Co-Hosts: Amy McGee (Botanical Brouhaha) & Maggie Bailey (Bramble & Bee)

BB Podcast Sound Engineer: Landon McGee

Today’s episode is brought to you by:

Mayesh

Coming in 2020:  International Workshop Experience in The Netherlands (April 5-11, 2020) with Sue Mcleary and Hanneke Frankema.  Mayesh is looking forward to creating more magical flower moments abroad with groups of passionate flower designers. Want to attend The Netherlands workshop? Click here for more info.

Click here to visit Mayesh Wholesale's useful website -- filled with tools and educational content like the Flower Library treasured by designers. 

How to Connect with Botanical Brouhaha:
Episode 49: Parie Donaldson (Cancer Awareness Month Ep. 2)21 Oct 201900:55:24

Today we’re visiting with Parie Donaldson, owner of Parie Designs (Amarillo, Texas), cancer survivor, and Details Flowers virtual designer to discuss:

  • her transition from a retail shop to an events-only studio
  • how she’s dealt with setbacks and diversions in business
  • how her breast cancer diagnosis affected her business
  • her new venture as a virtual design assistant
  • what led to her renewed love affair with floral design
  • how she handled telling her clients about her cancer diagnosis
  • her ‘Plan C’
  • the perks of freelancing
  • the meaningful photo shoot her friends orchestrated during her treatment
Links mentioned in Episode Forty-Nine: How to Connect with Botanical Brouhaha:

Guest Co-Host: Maggie Bailey | Bramble & Bee

BB Podcast Sound Engineer: Landon McGee

Ep. 116: How Stacy K Built a Solid Flower Shop Foundation24 Jan 202401:10:53

In this podcast episode, Amy and Natalie visit with flower shop owner Stacy K Ercan of Stacy K Floral in Rochester, New York. She shares about her shop expansion and business model which includes a collaborative space with a coffee counter, retail offerings, and a subscription service. Stacy also talks about how her background working with tents, events, and trade show exhibits helps her have an edge when bidding on events in her community. She discusses employee motivation, financial strategies, and the importance of diversifying revenue streams. And finally, she reveals some of her successful marketing strategies.

This episode of the Botanical Brouhaha Podcast is brought to you by:

THE FLOWER FREELANCE INTENSIVE
MARCH 18-22, 2024

A 5-day course for aspiring & experienced freelancers and floral design team members. Click here to learn more!

 

Leave us a voice or text message at https://fanlist.com/botanicalbrouhaha.

You can find show notes and more episodes of The Botanical Brouhaha Podcast at botanicalbrouhaha.com, and you can find the BB Podcast co-hosts on IG @botanicalbrouhaha and @hey.nataliegill.

This episode of The Botanical Brouhaha Podcast was produced by Joel McGee. Original music by Landon McGee. 

 

Episode 48: Lindsay Diminick — Yellow Twist (Cancer Awareness Month Ep. 1)07 Oct 201901:07:12

Today we’re visiting with Lindsay Diminick, owner of Yellow Twist Floral Design in Portland, Maine and cancer survivor/emergency plan educator to discuss:

  • her roundabout academic and career journey which circled back to the love of floral design she'd had since she was a teen
  • the gift of moving and getting to restart a business and what she did with that opportunity
  • how she utilized her time in cancer treatment to work on her business plan for Yellow Twist's relaunch in a new city
  • coming back to floral design after cancer treatment with intention and mindfulness
  • how she's made space in her life to honor what she's been through
  • her belief that having a contingency plan creates choices for a designer during an emergency
  • how a contingency plan showcases professionalism and builds trust with clients
Important teachers Lindsay credits for her ongoing floral design education: See more of Lindsay’s work here:

Website | Instagram | Facebook  | Pinterest

 

Lindsay's Contingency Planning Worksheet

 

Today’s episode is brought to you by:

Mayesh

Coming in 2020:  International Workshop Experience in The Netherlands (April 5-11, 2020) with Sue Mcleary and Hanneke Frankema.  Mayesh is looking forward to creating more magical flower moments abroad with groups of passionate flower designers. Want to attend The Netherlands workshop? Click here for more info.

 

Guest Co-Host: Maggie Bailey | Bramble & Bee

BB Podcast Sound Engineer: Landon McGee

 

How to Connect with Botanical Brouhaha:
Episode 47: Teresa Sabankaya (Bonny Doon Garden Company)23 Sep 201900:56:46

Today we’re visiting with Teresa Sabankaya, author of The Posy Book and owner of Bonny Doon Garden Company in Bonny Doon, California to discuss:

  • the 'garden fever' that led her to a career in the floral industry over 20 years ago
  • the struggles that came with adding a retail shop to her business model
  • the ins and outs of running a retail flower shop in a locally-owned grocery market
  • the two floral wedding packages she offers at Bonny Doon Garden Co
  • the inspiration behind The Posy Book
  • her fascination with the language of flowers
  • the importance of including a sentiment tag with a posy
  • how she navigated the process of writing a book
  • how she solved the challenge of using modern flower varieties that didn't yet have meanings assigned to them in her posies
Links mentioned in Episode Forty-Seven: See more of Teresa’s work here:

Website | Instagram | Facebook | Bonny Doon Garden Co  | Pinterest

Bonny Doon Garden Co Instagram | Bonny Doon Garden Co Facebook

Sign up to receive Teresa's newsletter before September 27, 2019 for a chance to win an autographed copy of The Posy Book (US residents only). Click here and scroll to the bottom to subscribe.

_____________________________________

Today’s episode is brought to you by:

Botanical Brouhaha Garden Style

Join us for a hands-on workshop and short film collaboration with Susan McLeary, Phil John Perry, and Holly Chapple on Nov. 4-6, 2019 in Bryan, Texas. Proceeds will help us meet needs and create opportunities for our neighbors in Bryan. Click here for more info. We’d love to see you there!

___________________________________________

Guest Co-Host: Maggie Bailey | Bramble & Bee

BB Podcast Sound Engineer: Landon McGee

 

How to Connect with Botanical Brouhaha:
Episode 46: Natalie Gill (Native Poppy)09 Sep 201901:22:21

Today we’re visiting with Natalie Gill, owner of Native Poppy in San Diego & Solana Beach, California to discuss:

  • how she quit her corporate job and jumped into floristry
  • the role her staff has played in her success
  • her philosophy on staff management
  • job descriptions for her staff members
  • her advice for collaborating on destination weddings
  • the Native Poppy Flower Menu
  • how she mitigates loss of perishable products
  • her collaboration with Ashley Renuart on the Native Poppy shop installations
  • her thoughts on advertising
  • pricing and managing flower inventory
  • where she finds the courage to take risks in business
  • her big dreams for the future
How to Connect with Botanical Brouhaha: Links mentioned in Episode Forty-Six: 3 Books Natalie Recommends: See more of Natalie’s work at Native Poppy here:

Website | Shop Instagram | Personal Instagram | Facebook

Today’s episode is brought to you by:

Mayesh Wholesale

Have you heard about the new Product Planner at Mayesh Wholesale?

Throw out your spreadsheets and plan ahead for upcoming events by the stem! Create a recipe for all of your event designs, based on the flower availability for your event date, and Mayesh will tally up the number of stems you’ll need. Afterward, you can efficiently and accurately request a quote from your Mayesh sales representative.

___________________________________________

Guest Co-Host: Gabe Miller | Ten23 Photography

BB Podcast Sound Engineer: Landon McGee

Photography: SoCal Standard | Native Poppy

Episode 45: Alicia Schwede (Flirty Fleurs & Bella Fiori)18 Aug 201900:48:00

Today we’re visiting with Alicia Schwede, owner of Bella Fiori and Flirty Fleurs near Seattle, Washington to discuss:

  • her most popular blog posts on Flirty Fleurs
  • how a move affected her business model
  • the flowers she grows in her garden
  • why she thinks Pinterest helped the floral industry
  • changes she's witnessed in bouquet styles over the years
  • her thoughts on Instagram
How to Connect with Botanical Brouhaha: Links mentioned in Episode Forty-Five: See more of Alicia's work at Bella Fiori here:

Website | Instagram | Facebook | Pinterest

See more of Alicia's work at Flirty Fleurs here:

Website | Instagram | Facebook | Pinterest

Today’s episode is brought to you by:

BB Garden Style

Join us for a hands-on workshop and short film collaboration with Susan McLeary, Phil John Perry, and Holly Chapple on Nov. 4-6, 2019 in Bryan, Texas. Proceeds will help us meet needs and create opportunities for our neighbors in Bryan. Click here for more info. We’d love to see you there!

___________________________________________

Guest Co-Host: Maggie Bailey | Bramble & Bee

BB Podcast Sound Engineer: Landon McGee

 

 
Episode 44: Zoe Woodward (Swan Cottage Flowers)05 Aug 201901:14:04

Today we’re visiting with Zoe Woodward, owner of Swan Cottage Flowers in Stoke Hammond, UK to discuss:

  • how she turned her passion for gardening into a business
  • the importance and benefit of a solid educational foundation
  • how she chooses content for Instagram stories
  • growing flowers for wedding couples
  • the logistics of growing 100% of the flowers she uses in weddings
  • how she and her husband, Neil, manage the business and farming responsibilities
  • the layout and function of the Swan Cottage facilities and gardens
  • her favorite (and least favorite!) varieties to grow
  • why she doesn't worry about trends
  • how she ensures she'll have enough flowers blooming for each wedding she accepts
How to Connect with Botanical Brouhaha: Links mentioned in Episode Forty-Four: Today’s episode is brought to you by:

Mayesh Wholesale

Click here to visit Mayesh Wholesale’s useful website – filled with tools & educational content like the Flower Library treasured by designers. And stay tuned for the reveal of a brand new interactive website coming soon!

Would you like to be the 2020 Mayesh Design Star? Click here for details on entry submission!

___________________________________________

Guest Co-Host: Robby Lazano | Ten23 Photography

BB Podcast Sound Engineer: Landon McGee

Episode 43: Michelle Hodges (Sprout in Fredericksburg, Texas)22 Jul 201901:09:39

Today we’re visiting with Michelle Hodges, owner of Sprout in Fredericksburg, Texas to discuss:

  • her proposal process for wedding flowers
  • the Sprout Mood Boards
  • her transition into floral design from the teaching profession
  • the progression of her business from flower stand to retail shop to private studio
  • working with destination brides
  • the benefits of freelancing for other designers
  • sourcing flowers
  • the importance of color in her work
  • her interest in photography
  • the importance of community within the floral profession
How to Connect with Botanical Brouhaha:

 Links mentioned in Episode Forty-Three:

Today’s episode is brought to you by:

Botanical Brouhaha Garden Style

Join us for a hands-on workshop and artistic collaboration with Susan McLeary, Phil John Perry, and Holly Chapple on Nov. 4-6, 2019 in Bryan, Texas. Proceeds will help us meet needs and create opportunities for our neighbors in Bryan. Click here for more info. We'd love to see you there!

___________________________________________

BB Podcast Sound Engineer: Landon McGee

Episode 42: Sylvia Bustamante Gubbins (Madrid Flower School)08 Jul 201901:13:49

Today we’re visiting with Sylvia Bustamante Gubbins, founder of Madrid Flower School in Madrid, Spain to discuss:

  • what led her to flowers while working on a Master's degree in Creative Writing at NYU
  • the impact of taking her first class at New York Botanical Garden
  • her love of the Putnam and Putnam workshop experience
  • moving from journalism to floral design through writing about florists and floral workshops
  • the relationships she found in the floral industry vs. the loneliness she'd experienced working alone as a writer
  • her first opportunities in freelancing
  • her Instagram page Floristas del Mundo
  • the decisions she had to make when relocating to Madrid
  • the new Madrid Flower School facilities, master classes,  and curriculum
  • the extensive World Floral Workshops List she created to assist other floral designers
  • how owning a flower school will change her life
  • the importance of technology in the floral industry
See more of Sylvia’s extensive body of work in the floral industry:

Madrid Flower School | Florista del Mundo | World Flower Workshops List

Facebook: Madrid Flower School | Floristas del Mundo group

_____________________________________

Today’s episode is brought to you by:

Mayesh Wholesale

Click here to visit Mayesh Wholesale’s useful website – filled with tools & educational content like the Flower Library treasured by designers. And stay tuned for the reveal of a brand new interactive website coming soon!

___________________________________________

BB Podcast Sound Engineer: Landon McGee

How to Connect with Botanical Brouhaha: Links mentioned in Episode Forty-Two:
Bonus Episode: Francoise Weeks + Jenn Ederer (Live)01 Jul 201900:57:56

We were thrilled to have Francoise Weeks and Jenn Ederer as guests for the second live taping of the BB Podcast during the BB Garden Style Workshop on April 2, 2019. The interview was structured as a Q&A with the audience of attendees at the end of the workshop day. Because the BB community is spread far and wide and couldn’t all be there with us that day, we want to share the conversation with you! Francoise and Jenn shared their heartfelt ideas on:

  • efficient use of social media while forming and respecting boundaries
  • people who have inspired and supported them during their careers
  • overcoming fear
  • how Jenn handled staffing as she scaled her business while growing over the years
Special Thanks

We’d like to say a very special thank you to our BB Garden Style Workshop partners. We could not have accomplished this workshop and continued to fulfill the BB Garden Style mission without them. We’re incredibly grateful for their support and encouragement!

Save the date…we’re doing it again on November 4-6, 2019 with three more flower friends who are anxious to share their knowledge while supporting the BB Garden Style initiative…Susan McLeary, Phil John Perry, and Holly Chapple!  Click here for details on the next workshop!

 

April 2019 Partners

Live Podcast Production Team:

Joel McGee | Chris Hoover | Landon McGee

How to Connect with Botanical Brouhaha:
Episode 41: Nicole Rossi (Texture Florals)19 May 201901:07:26

Today we’re visiting with Nicole Rossi, owner of Texture Florals in Philadelphia, Pennsylvania to discuss:

  • her unconventional transition from architecture to floral design
  • creating a CSA (Community Supported Agriculture), the pros and cons, and what eventually led her to change the direction of her business
  • the experience that sparked her interest in wedding and event flowers
  • the event that ended up being the push she needed to start her own business
  • her unique studio environment
  • a new project she’s recently launched
  • the logistics behind her editorial work
  • the administrative changes she’s currently making
  • some of the hurdles she’s faced during her quickly-growing flower career
  • the supportive flower community in Philadelphia and how they have embraced her
  • the importance of designers communicating on pricing for the good of the industry as a whole
How to Connect with Botanical Brouhaha: Links mentioned in this episode:  Today’s episode is brought to you by Real Flower Business

Click here for more info on Alison Ellis’s email, proposal, contract, and work flow templates or visit the Real Flower Business website here.

___________________________________________

Guest Co-Host: Robby Lozano | Ten23 Photography

BB Podcast Sound Engineer: Landon McGee

Episode 40: Lucia Milan06 May 201901:03:47

Today we’re visiting Lucia Milan, owner of Lucia Milan Flower Studio in São Paulo, Brazil to discuss:

  • her transition from fashion stylist to flower business owner
  • how Chapel Designers membership impacted her business
  • exploring and refining Brazilian style
  • her passion for sustainable practices
  • how traveling changed her thinking
  • how she finds ideal wedding clients
  • her desire for her work to mimic nature rather than alter it
  • her tropical garden (and the little monkeys who visit it!)
  • what inspired her to search for change artistically and how she’s come to feel whole in her work
  • how her teenage children affect her work
  • her efforts to build a sense of community in her market
  • why she sees workshops as an investment in her business
  • the importance of accurate pricing
Links mentioned in this episode:  How to Connect with Botanical Brouhaha: Today’s episode is brought to you by Mayesh

Click here for more information on The Mayesh Pull - send your sales rep inspiration images, a budget, Pinterest boards, etc. and have your rep pull a custom order for you. It's a great way to find out about new, fun products you might not have known about otherwise!

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BB Podcast Sound Engineer: Landon McGee

Ep. 115: Lucy Hunter: The Evolution of a Creative Soul09 Jan 202401:08:48

In this episode of the BB podcast, Amy and Natalie talk with Lucy Hunter about her 20+ year career in landscape design and her newest book The Flower Hunter: Creating a floral love story inspired by the landscape. Lucy shares openly about her past burnout, her shift towards flower design, and her return to the landscapes that inspire her creativity. This conversation delves into the impact of age on creative confidence and the pressures of social media. Lucy shares how routines inspire her new ideas, while also detailing the logistics of a long-term landscape project that laid the foundation for her successful career. The episode reflects Lucy's belief that creatives need to carve their own path in the creative world.

Leave us a voice or text message at https://fanlist.com/botanicalbrouhaha.

You can find show notes and more episodes of The Botanical Brouhaha Podcast at botanicalbrouhaha.com, and you can find the BB Podcast co-hosts on IG @botanicalbrouhaha and @hey.nataliegill.

This episode of The Botanical Brouhaha Podcast was produced by Joel McGee. Original music by Landon McGee. 

 

Episode 39: Katie Noonan AIFD21 Apr 201900:59:47

Today we’re visiting Katie Noonan AIFD, owner of Noonan's Wine Country Designs in San Luis Obispo, California to discuss:

  • how her parents and their business influenced her love of flowers
  • how AIFD Symposium has been instrumental in her passion for and pursuit of floral design
  • what she did for a living while building her floral design business
  • the 2 greatest challenges she faces when designing outdoor weddings
  • the designs she refuses to sell to her clients
  • the photoshoot that propelled her business to the next level
  • the guidelines she uses when deciding whether or not to get involved in a photoshoot
  • where she finds inspiration
  • her thoughts on social media
  • how she finds work-life balance
  • scheduling time away from the business
  • the challenges of handling the business side of a floral design business
  • why she takes small deposits for weddings
How to Connect with Botanical Brouhaha: Links mentioned in this episode:  Today’s episode is brought to you by Real Flower Business

Click here for more info on Flower Math: The Florist’s Guide To Pricing & Profitability or visit the Real Flower Business website here.

 

Episode 38: Coral Shortt (Epanouir Flower Studio, Cape Town)08 Apr 201901:00:12

Today we’re visiting Coral Shortt, owner of Epanouir Flower Studio in Cape Town, South Africa to discuss:

  • her introduction to flowers while growing up in a family of flower-loving gardeners
  • the correlation between her IT background and the project management end of weddings
  • her transition from retail to a wedding specialty
  • two important considerations when opening a retail shop
  • striking a work/life balance with children in the equation
  • why she loves freelancing
  • the importance of pricing correctly
  • how she manages her weddings using systems she created
  • the importance of identifying and writing down processes before attempting to incorporate them into a new software
  • four ways she's managed to learn floral design techniques over the years
  • adjusting with trends
  • the mechanics tools that revolutionized her work
  • tips for working with cold glue
  • the importance of relationships with fellow vendors
  • the things she'd like to see change in the floral industry
How to Connect with Botanical Brouhaha:

 

Links mentioned in this episode:  Today’s episode is brought to you by Mayesh

Click here for more information on The Mayesh Pull - send your sales rep inspiration images, a budget, Pinterest boards, etc. and have your rep pull a custom order for you. It's a great way to find out about new, fun products you might not have known about otherwise!

 

Episode 37: Jennifer Haf (Bloom Floral Design)18 Mar 201901:01:17

Today we’re visiting Jennifer Haf, owner of BLOOM in Charlevoix, Michigan to discuss:

  • how her garden grown flowers paved the way to a thriving wedding + retail flower business
  • how her business has grown and changed alongside her family life over the years
  • running a flower business in a seasonal location
  • thinking through an exit strategy for retirement
  • how she curates her retail shop
  • rebranding
  • sourcing from makers for retail
  • her interest in product development
  • her educational journey in floral design
  • her Open Book program of one-on-one learning opportunities
  • how she tackles the engineering behind the large installations she offers her clients
  • refining the 'less is more' minimalist aesthetic
  • enjoying leisure time to balance work life
  • her cutting garden and how she utilizes local farm
How to Connect with Botanical Brouhaha: Links mentioned in this episode:  Today’s episode is brought to you by Real Flower Business

Click here for more info on Alison Ellis’s email, proposal, contract, and work flow templates or visit the Real Flower Business website here.

Episode 36: Brian Watson (Myrtie Blue) 03 Mar 201900:57:34

Today we’re visiting Bryan Watson, co-owner of Myrtie Blue with his partner Gene in Fort Walton Beach, Florida to discuss:

  • the story behind their business name
  • the challenges of producing beach weddings
  • the secret behind his successful business partnership with his husband, Gene
  • Myrtie Blue's extensive rental inventory
  • how he organizes and retains the staff responsible for Myrtie Blue's event production
  • the piece of the puzzle he's yet to solve related to staff duties
  • the ins and outs of his production process with his team
  • the unique way he handles minimum spends for his clients
  • his desire to source more locally grown flowers in the Florida Panhandle
How to Connect with Botanical Brouhaha: Links mentioned in this episode:  Today’s episode is brought to you by Mayesh

Click here for dates and locations of 2019 Mayesh Design Star workshops with Atlanta-based floral designer Shean Strong.  And don’t miss Shean’s Tutorial Videos this year! Watch his Indoor Meadow Tutorial here.

Episode 35: Semia Dunne (Flowers by Semia & The Floral Reserve)18 Feb 201900:59:08

Today we’re visiting with Semia Dunne of Flowers by Semia and The Floral Reserve in Providence, Rhode Island to discuss:

  • the long winding educational path that eventually led her back to her love of flowers
  • how she's grown a successful wedding and event floral design company over the last 19 years
  • the birth, successes and challenges of her passion project, The Floral Reserve
  • the unique location that houses her multi-faceted business
  • the various ways she utilizes her studio space
  • running a wedding floral studio in a popular destination wedding location
  • the importance and longevity of her talented team
  • how she fosters creative freedom with her team
  • the ease with which she's learned to work with destination brides long-distance
  • her motivation for founding The Floral Reserve and the obstacles she's had to overcome
  • her vision and execution of the physical space which houses The Floral Reserve
Links mentioned in this episode: Today’s episode is brought to you by Francoise Weeks
Episode 34: Ashley Fox04 Feb 201901:08:49

Today we’re visiting Ashley Fox, owner of Ashley Fox Designs in Woodbury, Minnesota to discuss:

  • how she sets and meets goals
  • knowing her boundaries and doing business with integrity
  • how she edits the body of work she shares with the word to attract her ideal clients
  • the value of sketching ideas as they come to her and putting them away for future clients
  • saying 'NO'
  • how her craving for visual stimulation led her to a creative career
  • her desire to share with her community and colleagues
  • the fears she had about moving her business and the surprising outcome
  • how her garden mentor influenced her use of texture and color
  • her experience with styling for catalogs
  • how her installation work evolved into larger and more difficult designs
Links mentioned in this episode: Today’s episode is brought to you by Mayesh

 

Episode 33: Teresa Fung (Mimosa Boston)20 Jan 201900:43:22

Today we’re visiting Teresa Fung, owner of Mimosa in Boston, Massachusetts to discuss:

  • how she pulled from her musical background, as well as her educational background in International Relations & Education Policy to create a unique business suited to her interests and personal goals
  • the job fair that led to serious conversations about the direction of her career
  • how she developed a relationship with a non profit organization through persistence
  • the internship program she developed for girls at risk
  • the business advice she received which led her to pursue the social interests she felt called to address through her business, Mimosa
  • her tips for getting involved and offering your services to a non profit organization
Links mentioned in this episode:  Today’s episode is brought to you by Real Flower Business
Episode 32: Phil John Perry06 Jan 201901:22:13

Today we’re sitting down with Phil John Perry from Manchester, United Kingdom to discuss:

  • his diverse background in visual merchandising, acting, writing, concept creation, and floral design
  • the slow build to his passion for flowers
  • his love of visual storytelling
  • his thoughts on employment, freelancing, and fair compensation
  • his advice on retaining artists as employees
  • his thoughts on crediting the work of designers
  • his passion for writing
  • how he's found the courage to write from a place of honesty and transparency and the impact his writing has had on those who read it
  • the story behind the headdresses he designed for Beyonce's Vogue cover story
  • his dreams for the future
Links mentioned in this episode:  Today’s episode is brought to you by Mayesh
Bonus Episode: Hitomi Gilliam AIFD + Holly Chapple (LIVE)20 Dec 201801:27:31

We were thrilled to have Hitomi and Holly as guests for the first-ever live taping of the BB Podcast during the BB Garden Style Workshop on November 5, 2018. The interview was actually a Q&A with the audience of attendees at the end of the workshop day. We wanted to share the conversation with you because these two designers have so many valuable lessons to share about flowers and life. 

Special Thanks

We’d like to say a very special thank you to our BB Garden Style Workshop partners. We could not have accomplished this workshop and continued to fulfill the BB Garden Style mission without them. We’re incredibly grateful for their support and encouragement! Save the date…we’re doing it again on April 2, 2019 with two more flower friends who are anxious to share their knowledge while supporting the BB Garden Style initiative…Francoise Weeks and Jennifer Ederer! Details coming soon!

November 2018 Partners

Market 1023
Ten23 Photography
Greenleaf Wholesale
Syndicate Sales
Urban Rubbish 
Tricia Barksdale Designs
Petals, Ink
Curated Blooms
Basecamp Farms
Woodbine Flower Farm
The Queen Theatre
Downtown Bryan Association
Love & Lace Bridal Boutique
Details Party Rental
Grub Burger Bar
Copy Corner

Episode 31: Cara Fitch — A Canadian Florist Working Down Under26 Nov 201800:51:37

Today we’re sitting down with Cara Fitch, owner of Trille Floral in Sydney, Australia to discuss:

  • how she found the courage to make a career change to floral design
  • how freelancing helped her build a community of flower friends
  • why she decided to start her own business
  • how her clients find out about her business
  • her production schedule for weddings
  • her buying strategy at the Sydney Flower Market
  • her ideal client
  • the advantages of working for others
  • her thoughts on blogging
Links mentioned in this episode:  Today’s episode is brought to you by Holly Heider Chapple Flowers
Ep. 114: Audience Questions Answered: Q&A Session06 Dec 202301:20:21

In this podcast episode, Amy & Natalie conclude Season 7 with a Q&A session centered around listeners' questions. Natalie shares insights on pricing strategies, staff payment, and the benefits of an a la carte menu in the floral industry. She also discusses the challenges of balancing motherhood and business. And, finally, Amy and Natalie emphasize the importance of networking, reviews, and open discussions about industry topics. A special thanks to Madrid Flower School for collaborating with Botanical Brouhaha in 2023 to bring Season 7 to fruition.

This episode of the Botanical Brouhaha Podcast is brought to you by: Madrid Flower School

Leave us a voice or text message at https://podinbox.com/botanicalbrouhaha.

You can find show notes and more episodes of The Botanical Brouhaha Podcast at botanicalbrouhaha.com, and you can find the BB Podcast co-hosts on IG @botanicalbrouhaha and @hey.nataliegill.

This episode of The Botanical Brouhaha Podcast was produced by Joel McGee. Original music by Landon McGee. 

 

 

Episode 30: Conner Nesbit Learned to Embrace Imperfection12 Nov 201801:04:49

Today we’re sitting down with Conner Nesbit, owner of Leuca Floral in Logan, Utah to discuss:

  • the moment of clarity when he knew it was time to start his own business
  • the origin of the name Leuca Floral
  • how he got the word out about his new business
  • the role his surroundings play in his work
  • why he finds music essential during his design time
  • his thoughts on freelancing for other designers
  • how to give each client a little something extra special
  • how he makes a change when he finds himself in an uninspired place in his career
  • how he’s landed editorial work
Links mentioned in Episode Thirty: Today’s episode is brought to you by Holly Heider Chapple Flowers
Episode 29: Janelle Wylie — Still Floating Thanks to Larry29 Oct 201801:03:36

Today we’re sitting down with Janelle Wylie, owner of  Lavenders Flowers & Tono + Co in Santa Ana, California, to discuss:

  • how she transitioned her career path from speech pathology to floral design
  • the impact Larry from Craig’s List has had on her career
  • why and how she rebranded Lavenders Flowers
  • how her degree in studio art taught her resourcefulness and helped her build a network of artistic colleagues
  • her Bohemian lifestyle while going to college and running a business during the early years
  • her unusual college graduation day
  • why she likens the floral industry to an accordion
  • her  uniquely qualified team
  • the importance of having a business-minded team member to counterbalance the artistic approach of a designer
  • how she keeps her team inspired
  • how she learned to dye silk
  • how she keeps up with inventory
  • her interest in the psychology of color
Links mentioned in this episode: Today’s episode is brought to you by Holly Heider Chapple Flowers
Episode 28: Kelly Mendenhall Will Ride the Gondola for You14 Oct 201800:53:36

Today we’re sitting down with Kelly Mendenhall, owner of  3 Leaf Floral in Grand Junction, Colorado, to discuss:

  • how workshop attendance affected the trajectory of her business
  • how her motherhood plays into the decisions she makes about her business
  • why she decided not to continue offering restaurant accounts and subscriptions
  • how she's built a mentoring service to incorporate her counseling background
  • the importance of local growers to her business
  • why she recommends freelancing for business owners
  • how she problem solves issues related to living in a small town without a wholesaler
  • the challenge and adventure of working in the mountains
  • the importance of posting images of yourself for colleagues and clients to be able to connect with you
  • the importance of finding a great sales rep
  • the wedding professional who helped her get her foot in the door in her local market
Links mentioned in Episode Twenty-Eight: Today’s episode is brought to you by Holly Heider Chapple Flowers
Episode 27: Robbie Honey — Accidental Botanist30 Sep 201801:10:04

Today we’re sitting down with Robbie Honey, an inspiring floral designer, writer, and educator to discuss:

  • how he grew to love the botanical world during his youth in Zimbabwe
  • the various routes he pursued to acquire the education he needed to fulfill his curiosities
  • how he found his place as a sought after florist in London’s high-end fashion scene
  • what led to the creation of his recent book, The Accidental Botanist
  • his love of family and the important place flowers and faith have played in recent years
  • his thoughts on the future
Links mentioned in this episode:  Today’s episode is brought to you by Holly Heider Chapple Flowers
Episode 26: Suzie Kostick AIFD is Open to Change17 Sep 201801:03:49

Today we’re sitting down with Suzie Kostick, a seasoned floral industry educator, freelancer, and consultant living in Rio Rancho, New Mexico to discuss:

  • her multi-faceted career in the floral industry over the last 40 years
  • her experience as creative director turned owner of Flora Magazine
  • the importance of her years in retail flower shops to her overall career path
  • her experience as shop owner, convention center special events coordinator, freelancer, grocery store chain production manager, and local college instructor
  • the transition from her high school floral design classes as a teen to the floral industry
  • her involvement in AIFD, her position as AIFD’s 2018 Symposium Coordinator, and her knowledge of the AIFD organization
  • FAQs about the AIFD testing process
Links mentioned in this episode:

 

Today’s episode is brought to you by Holly Heider Chapple Flowers
Episode 25: Eatherley Schultz is All About Teamwork02 Sep 201801:06:21

Today we’re sitting down with Eatherley Schultz, owner of Floressence in Brevard, North Carolina to discuss:

  • why she’s currently working with a business coach
  • the challenges of transporting flowers in the mountains
  • how weather affects her business
  • how her experiences in flower growing and garden design have uniquely affected her floral design business
  • how she has managed to build a team who stays
  • some lessons she’s learned about dealing with clients
  • where she finds educational opportunities for her staff
  • a few of the challenges she’s overcome along the way
Links mentioned in this episode: 

 

Today’s episode is brought to you by Holly Heider Chapple Flowers
Episode 24: Meg Connelly — Finding Success in the Harder Option05 Aug 201800:50:32

Today we’re sitting down with Meg Connelly, owner of Meg Catherine Flowers in Indianapolis, Indiana to discuss:

  • how her music & art background led her to floral design
  • the benefits of working in a flower shop prior to opening her own business
  • how she managed to start a successful business with her preschooler by her side
  • the backup plan she’s put in place in case of emergency
  • how & when she decided to set a minimum spend for her weddings
  • the history behind her home studio
  • her favorite flower
  • how her clients find her
Links mentioned in this episode:

 

Today’s episode is brought to you by Holly Heider Chapple Flowers
Episode 23: Max Gill is Keeping It Real05 Aug 201800:59:36

Today we’re sitting down with Max Gill, owner of Max Gill Design in Berkley, California to discuss:

  • how he “stumbled into flowers”
  • the parallels between his love of theater and floral design
  • how gardening influences his floral design composition
  • what he grows in his personal Berkeley garden
  • the advantages of sourcing local nurseries
  • his work at Chez Panisse
  • the responsibility he feels to his flower vendors
  • how his talented production manager helps keep his business thriving
  • the challenges of being artistic and living up to public perception
  • overcoming artistic fears
  • the joy he finds in sustaining relationships with clients
  • the importance of self-care in the floral industry
Links mentioned in this episode: Today’s episode is brought to you by Holly Heider Chapple Flowers
Episode 22: Morgan Anderson— Promoting Floral Design as Art17 Jun 201800:40:39

Today we’re sitting down with Morgan Anderson, owner of The Flori.Culture in Scottsdale, Arizona to discuss:

  • her research regarding the concept of floral design as an art form using flowers as medium
  • how managing flower studios sparked her pursuit of studying floral design as an art form
  • why some floral studio owners prefer hiring individuals with art backgrounds
  • the myriad of opportunities for careers within the floral industry
Links mentioned in this episode:  Today’s episode is brought to you by Holly Heider Chapple Flowers
Episode 21: Kelly Marie Thompson Feels Dedicated to Her Community04 Jun 201801:04:14

Today we’re sitting down with Kelly Marie Thompson, owner of Fleur in Chicago, Illinois to discuss:

  • her start as a shop owner 16 years ago as a 22 year old recent college graduate
  • the wide range of merchandise offered at her flower/lifestyle boutique
  • the #1 seller at Fleur
  • how she balances retail and wedding work
  • how she’s successfully grown her staff over the years
  • what she looks for in a new team member
  • the pride she takes in owning a neighborhood boutique
  • the logistics of running two separate locations
  • what she believes to be two very important things to consider when owning a business
  • her hopes for the future of Fleur
Links mentioned in this episode: Today’s episode is brought to you by Holly Heider Chapple Flowers
Ep. 113: The Farmer & I: A Tale of Love, Flowers, and Entrepreneurship15 Nov 202300:56:37

Floral designer Carrington Winkelmann, owner of The Farmer & I in the Texas Hill Country, shares her journey from college days dreaming to starting her own flower business with her flower farming husband, Grant. She discusses the challenges and rewards of running a business, including managing inventory, managing client expectations, and pricing her services. Carrington shares her dream for the future, which includes housing all parts of her business with her husband on one piece of land where they could also offer agritourism experiences. She emphasizes the importance of having a clear vision and purpose for her business, and shares how the slowdown during the pandemic allowed her to rediscover her love for flowers and the purpose they serve in connecting people.

Leave us a voice or text message at https://podinbox.com/botanicalbrouhaha.

You can find show notes and more episodes of The Botanical Brouhaha Podcast at botanicalbrouhaha.com, and you can find the BB Podcast co-hosts on IG @botanicalbrouhaha and @hey.nataliegill.

This episode of The Botanical Brouhaha Podcast was produced by Joel McGee. Original music by Landon McGee. 

 

Episode 20: Heather Siu — Creating Timeless Events21 May 201801:01:07

Today we’re sitting down with Heather Siu, owner of Myrtle et Olive and Lark & Ives in Vancouver, British Columbia to discuss:

  • the importance of consistency in branding
  • why she decided to rebrand her business
  • how she successfully transitioned from a rental company to a full experience floral & event design company
  • why she chose to study under individual floral artists rather than attending a floral design program in a traditional college setting
  • the part-time seasonal staff she refers to as her “floral fairies”
  • her insights into planning and executing floral and event design for destination weddings
  • her #1 tool for connecting with wedding planners and fostering relationships that bring opportunities for collaboration her way
  • the amazing gift her mother gave her as a child and how it impacted her career path
Links mentioned in this episode: Today’s episode is brought to you by Holly Heider Chapple Flowers
Episode 19: Emily Avenson — Flower Love in the Belgian Countryside07 May 201800:53:27

Today we’re sitting down with Emily Avenson, owner of Fleuropean in Aubel, Belgium to discuss:

  • what inspired her to begin growing flowers
  • some of her favorite varieties to grow (hint: Creme Brulee Phlox and Sahara Rudbeckia made the list)
  • how she’s managed to combine the vegetable garden culture of Europe with her flower garden blooms
  • making plant-dyed ribbon
  • the Slow Flowers movement & culture in Belgium
  • why she started The Lonely Bouquet
Links mentioned in this episode:
Episode 18: Jennie Love is Taking Farmer Florist to the Next Level15 Apr 201800:55:16

Today we’re sitting down with Jennie Love, owner of Love ‘n Fresh Flowers in Philadelphia, Pennsylvania to discuss:

  • the process of finding land to farm
  • custom growing for clients
  • her Summer Solstice Party
  • how she fine tuned her business to work for her
  • the logistics of her CSA (Community Supported Agriculture)
  • the challenge of pricing locally grown flowers for profitability
  • her biggest marketing tool
  • the steps she took to elevate her brand and educate her clients about the value of locally grown flowers
  • how she found work/life balance
Links mentioned in this episode:
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