Book Marketing Simplified – Details, episodes & analysis

Finding the time and energy to create social media posts for marketing while you're writing your book can be one of the biggest challenges authors face. Jenn has a couple quick tips to help you maintain those connections with your readers online without taking too much time away from your writing.

LINKS

Stand Out Social Media for Authors

A lot of online advice about book marketing includes hiring a Public Relations specialist. But what do PR agencies and publicists do, and at what stage of an author's career is it a good idea to hire one?

LINKS

Mary O'Donohue, Strategic Media Coach and Author

The Author Circle

A question Jenn receives a lot in her DMs is if it's possible to revive your book sales years after the launch. Absolutely! In this episode we will outline a strategy to help you breathe new life back into your previously released books.

You're probably seeing a lot of disturbing information about AI (ChatGPT, Bard, etc.) in the news and on social media. But is there a way for authors to put it to work for us in an ethical way that can help with weekly book marketing tasks?

The Author Circle

If you’re sick of chasing social media trends, not seeing the growth or engagement that you want online, this episode is for you! We are going to walk you through a proven strategy that helps authors accomplish their goals on social media.

Stand Out Social Media for Authors

If you've ever found yourself saying, "I wish I would have known this before I published my book," you're not alone! In this episode we discuss some important things you should consider as you start your publishing journey.

Hilary Rushford’s 3 podcast episode book publishing story

The Author Circle

One of the biggest questions I get about marketing a book is where do I even start? I can be difficult to figure out what to do, how to do it, and what to focus your limited time on. In this episode we will talk about:

• the first two steps to start marketing your book
• knowing your unique strategy
• get your marketing foundation set

Book Marketing Starter Kit

A question I'm often asked is, "What's the best social media outlet for authors to be on?" Social media continues to change and grow, so it can be a difficult landscape to navigate. On this episode we will discuss where authors should be online, what they should focus on, and what changes they should be aware of.

Book Marketing Blueprint

If you feel like you're constantly posting on social media but you aren't seeing any sales, you aren't alone in the struggle! There are some key changes you can make to begin to see a difference.

1. The outlet is not always the answer. (Simply being on TikTok isn't going to help you sell more books.)
2. Your content - what it is that you're posting - is the key.
3. You need a plan that is always leading them to the next step.
4. Repeat old posts for new followers and for those who may have missed them.

Join The Author Circle

A majority of the conversations I have with authors about book marketing start off with, "I hate marketing!" I get it - it's not what you got into writing for. But, what if I were to tell you that marketing just might not be what you think it is? In this episode I share four very important details that authors need to know about marketing.