Explore every episode of the podcast Book Marketing Simplified
| Title | Pub. Date | Duration | |
|---|---|---|---|
| How to Make Time for Marketing While Writing Your Book | 14 Aug 2024 | 00:11:15 | |
Finding the time and energy to create social media posts for marketing while you're writing your book can be one of the biggest challenges authors face. Jenn has a couple quick tips to help you maintain those connections with your readers online without taking too much time away from your writing. LINKS | |||
| When Should Authors Invest in PR? | 07 Aug 2024 | 00:16:30 | |
A lot of online advice about book marketing includes hiring a Public Relations specialist. But what do PR agencies and publicists do, and at what stage of an author's career is it a good idea to hire one? LINKS | |||
| Can Authors Revive Sales for Previously Released Books? | 05 Jun 2024 | 00:10:59 | |
A question Jenn receives a lot in her DMs is if it's possible to revive your book sales years after the launch. Absolutely! In this episode we will outline a strategy to help you breathe new life back into your previously released books. | |||
| Ethical AI for Authors | 28 May 2024 | 00:19:38 | |
You're probably seeing a lot of disturbing information about AI (ChatGPT, Bard, etc.) in the news and on social media. But is there a way for authors to put it to work for us in an ethical way that can help with weekly book marketing tasks? Links | |||
| The Social Media Posting Sequence That Sells Books | 21 May 2024 | 00:15:13 | |
If you’re sick of chasing social media trends, not seeing the growth or engagement that you want online, this episode is for you! We are going to walk you through a proven strategy that helps authors accomplish their goals on social media. Links | |||
| An Important Discussion for Authors New to Book Publishing | 06 Oct 2023 | 00:10:36 | |
If you've ever found yourself saying, "I wish I would have known this before I published my book," you're not alone! In this episode we discuss some important things you should consider as you start your publishing journey. Links | |||
| Where to Start With Your Book Marketing | 01 Sep 2023 | 00:14:12 | |
One of the biggest questions I get about marketing a book is where do I even start? I can be difficult to figure out what to do, how to do it, and what to focus your limited time on. In this episode we will talk about:
Links | |||
| What Social Media Outlets Should Authors Be On? | 11 Aug 2023 | 00:16:24 | |
A question I'm often asked is, "What's the best social media outlet for authors to be on?" Social media continues to change and grow, so it can be a difficult landscape to navigate. On this episode we will discuss where authors should be online, what they should focus on, and what changes they should be aware of. Links | |||
| Why Social Media Isn't Helping You Sell More Books | 22 Jul 2023 | 00:08:26 | |
If you feel like you're constantly posting on social media but you aren't seeing any sales, you aren't alone in the struggle! There are some key changes you can make to begin to see a difference.
Join The Author Circle | |||
| What Authors Need to Know About Book Marketing | 30 Jun 2023 | 00:06:53 | |
A majority of the conversations I have with authors about book marketing start off with, "I hate marketing!" I get it - it's not what you got into writing for. But, what if I were to tell you that marketing just might not be what you think it is? In this episode I share four very important details that authors need to know about marketing. | |||
| The Ultimate Hashtag Formula for Authors | 28 Apr 2023 | 00:07:37 | |
Hashtags have changed a lot over the years - from how we use them to how many we actually use in our posts. So what is the best way to use hashtags? How many do we use? In this episode, I'll share with you a hashtag formula that you can put to work today. | |||
| How Authors Can Promote a Book Through Newsletters | 24 Mar 2023 | 00:06:51 | |
Newsletters are one of the most important marketing tools for authors. But how do you actually promote and sell a book through newsletters? In this episode we will walk you through three key ways to successfully market your book through your newsletter. LINKS | |||
| Should I Hire Someone to Do My Social Media and Marketing for Me? | 31 Jul 2024 | 00:12:56 | |
If you're toying with the idea of hiring someone to do your social media for you, there are some important things for you to first consider. Many times we think that just handing off our social media for someone else to manage will give us the results that we want. But that isn't always the case. Here are some things that you should do FIRST before hiring someone to manage your social media accounts. LinksTry The Author Circle for a month to get questions answered by fellow authors and access exclusive member guides and monthly office hours with Jenn. | |||
| How to Get Your Ideal Reader's Attention | 09 Dec 2022 | 00:09:41 | |
Trying to stand out in an overcrowded online world can feel like an impossible task. But there is a secret weapon that authors can use in order to get in front of their ideal readers and make it easier for them to find you online. In this episode I talk about Keywords, how to create a list of the best ones for your book, and where to use them most effectively. Links | |||
| Twitter Troubles - What Authors Can Do | 18 Nov 2022 | 00:06:21 | |
Twitter has taken a big dive over the past few weeks. I've seen many authors post that they aren't sure what they are going to do now that Twitter's survival is in question. In this episode I'm going to walk you through a few key factors authors can consider. LinksWatch the video and read the transcript at http://mixtusmedia.com/podcast/60 | |||
| How Many Social Media Profiles Do Authors Need? | 04 Nov 2022 | 00:07:19 | |
It can be difficult to know how many profiles an author should have on social media. Do you create a new profile for each book? Do you have multiple accounts if you write in different genres? We cover that and more in this episode. Links | |||
| Book Marketing Red Flags | 30 Sep 2022 | 00:08:19 | |
Authors are bombarded with information, but sometimes it can be difficult to determine what is true and what might be a scam. In this episode, we discuss four red flags that authors should be aware of when it comes to book marketing. Links | |||
| Things to Consider When Deciding to Traditionally Publish or Self Publish | 23 Sep 2022 | 00:07:26 | |
Authors have several different publishing routes to consider to get their book out into the world. And that can be a difficult decision to make - especially when you don't know what to expect. In this episode, Jenn discusses four questions you should consider when deciding to traditionally or self publish your book. Read the show notes and transcript, and access all of our book marketing resources at http://mixtusmedia.com. | |||
| How to Grow an Author Newsletter | 16 Sep 2022 | 00:05:48 | |
Newsletters are one of the most important elements to your marketing plan. But how do you actually grow that list? In today's episode I’m going to share three elements that you need to focus on to not just gain new subscribers, but to keep your readers on your list. LinksRead the transcript and episode notes at http://mixtusmedia.com/podcast/56 | |||
| Which Social Media Outlets Work Best for Authors | 09 Sep 2022 | 00:06:10 | |
When it comes to social media, there isn't one outlet that is best for every author. There are actually a few details to consider. In this episode we are going to discuss what you need to consider to make sure you're where you need to be online. LinksRead the transcript and episode notes at http://mixtusmedia.com/podcast/55 | |||
| How Authors Can Get Book Reviews | 02 Sep 2022 | 00:05:39 | |
Getting reviews for you book can sometimes feel like an uphill battle. But there is a way! In this episode I share three tips that you can put to work to get reviews rolling in. LinksRead the episode notes and transcript at http://mixtusmedia.com/podcast/54 | |||
| Do Hashtags Still Work? | 26 Aug 2022 | 00:05:52 | |
Social media is always changing and growing, so it can be difficult to keep up with what is still relevant. The question of hashtags has been coming up more and more, so I thought I would address it in this episode. Should you still use hashtags? If so, how? And how many do you use? We will cover all of those in this episode. Links | |||
| Three Things Authors Need to Start Their Newsletter | 19 Aug 2022 | 00:07:30 | |
Newsletters are an important element to an author's marketing strategy, but what's actually involved? How does an author get started? In this episode Jenn walks you through the three major elements authors need to get their newsletter started. Links | |||
| What Can Authors Expect After Releasing Their Book? | 24 Jul 2024 | 00:08:35 | |
Another frequent question I get from new authors leading up to their new book release is: “What should my expectations be?” Having a long-term marketing plan, paired with reasonable expectations, can keep us from getting discouraged and keep our sales rolling in well beyond the launch. Not sure where to start with creating your long-term marketing plan?Download our free author resources, including:
You can also try The Author Circle for a month to get questions answered by fellow authors and access exclusive member guides and monthly office hours with Jenn. | |||
| Are Paid Ads Worth It for Authors? | 12 Aug 2022 | 00:09:46 | |
When an author has a very tight budget (or no budget at all) the idea of paying for ads might be scary. Do they work? Should a new author use ads? In this episode, Jenn discusses ads, what you should consider before buying ads, and a few tips to get things rolling. Read the episode notes at http://mixtusmedia.com/podcast/51 | |||
| How Authors Can Generate Content Ideas | 22 Jul 2022 | 00:12:13 | |
Content is what sets you apart from every other author out there. So how can authors actually come up with great content ideas? In this episode Jenn and Marcus discuss how you can get started plus a new resource that will provide over a year's worth of content. | |||
| A Marketing Mindset That Authors Often Overlook | 08 Jul 2022 | 00:09:36 | |
When it comes to marketing our books, oftentimes we look for the fastest and easiest ways to complete our tasks. But is that what's best for our readers? In this episode, Jenn and Marcus discuss a vital element to our marketing that many authors overlook and how it can hurt our sales. Read the show notes at http://mixtusmedia.com/podcast/49 | |||
| What Instagram Users Can Learn From TikTok | 24 Jun 2022 | 00:13:45 | |
TikTok has made a massive impact on the world of social media - and nearly every outlet has tried to mimic TikTok's features. So as users, what can we learn from from TikTok? In this episode, Jenn and Marcus discuss what TikTok is doing really well and how we can apply it to our marketing strategies. Links | |||
| What to Do When Instagram Engagement Goes Down | 10 Jun 2022 | 00:17:42 | |
Chances are that you've experienced less engagement on Instagram lately. You're not alone! In this episode Jenn and Marcus discuss ways that authors can boost their engagement and see better results.
Links | |||
| Tips to Help Readers Find You on Social Media | 27 May 2022 | 00:12:41 | |
One of the biggest struggles authors face on social media is knowing how to actually find their readers. Jenn and Marcus discuss two ways that you can do just that on any social media platform. Read the episode notes at http://mixtusmedia.com/podcast/46 | |||
| The Best Free Online Tools for Book Marketing | 13 May 2022 | 00:09:50 | |
We are all looking for ways to save time and money with our marketing. But with so many options, it can be hard to figure out which are best. In this episode Jenn and Marcus share their favorite free online tools that make life easier. Links | |||
| How to Increase Amazon Book Reviews | 29 Apr 2022 | 00:12:59 | |
Getting reviews on Amazon can feel like pulling teeth. But they are very important to your overall marketing. In this episode, Jenn & Marcus discuss ways that you can boost your review and keep them coming in. - Create a plan for getting reviews at launch - Continue to ask readers regularly for reviews - Add review prompts in your book - Do a Goodreads Giveaway | |||
| How Authors Can Create a Book Marketing Strategy | 15 Apr 2022 | 00:17:25 | |
A book marketing strategy is an author's game plan - it helps authors know what to do to connect with readers. Without a strategy, it can leave authors struggling and feeling overwhelmed. In this episode Jenn and Marcus map out a strategy that you can use to market your book. Links | |||
| Are Contest Giveaways a Good Social Media Growth Strategy? | 01 Apr 2022 | 00:10:05 | |
Giving away books and other prizes used to be a go-to strategy for growing on social media. But is it still relevant? And does it actually work? In this episode, Jenn and Marcus discuss if this is a reliable strategy and how you can best use giveaways for your book promotions. LinksHow Authors Can Grow on Instagram Before the Book Is Written How Authors Can Connect with BookTok and Bookstagram Influencers | |||
| One Thing That Will Break Your Book Marketing | 17 Jul 2024 | 00:10:02 | |
I can teach you all of the book marketing strategies and show you everything that you need to do to sell your books, but if you are struggling with this particular mindset, you won't see the success that you're looking for. LINKS | |||
| Is Social Media Worth It for Marketing Your Book? | 18 Mar 2022 | 00:18:06 | |
If you've ever thought of throwing your hands up in the air and deleting all of your social media accounts, you're not alone. In this episode, Jenn and Marcus go over some pros and cons of using social media as part of your marketing strategy. Links How to Market Your Book Without Social Media Instagram Posting Formula FREE Download Photo by Karsten Winegeart on Unsplash | |||
| One Instagram Tool Authors Can Use to Find Out What Readers Want | 04 Mar 2022 | 00:13:55 | |
When it comes to successfully marketing your book, there's an important element that you need: information. In this episode, Jenn and Marcus discuss how you can use Instagram to discover exactly what your readers want and how you can put it to work.
LINKS: | |||
| How to Market a Book If You're an Introvert | 18 Feb 2022 | 00:12:09 | |
Putting yourself and your book out into the world can be scary - especially for introverts. But to see book sales and to grow your platform, it's a must. In this episode Jenn and Marcus discuss some tools that authors can use to market their book - even if you're an introvert!
| |||
| Newsletter Vs Blog Subscribers - What's the Difference? | 04 Feb 2022 | 00:20:12 | |
Have you ever wondered, "What's the difference between subscribing to a blog and subscribing to a newsletter?" We know this can be confusing for some authors, so Jenn and Marcus differentiate between the two and give an overview of the pieces required to get your newsletter rolling. | |||
| Knowing Where You Should Spend Your Time Online | 21 Jan 2022 | 00:13:31 | |
As an author, it can be difficult to navigate where you should be online to grow your audience and see the best results. In this episode, Jenn and Marcus talk about how authors can find the best place to connect with their ideal readers, see greater results, and actually enjoy the process. LINKS Social media demographics to inform your brand’s strategy in 2021 by Sprout Social Instagram Stories Vs Reels and How to Best Use Them | |||
| A Common Marketing Strategy Authors Should Avoid | 07 Jan 2022 | 00:14:54 | |
Are you basing your entire marketing strategy on other people's connections? Whether that be influencers, media, friends, or organizations - depending on others to sell your book is not sustainable. In this episode Jenn and Marcus talk about what authors need to focus on to continue book sales, build a solid marketing foundation, and see better results.
Links | |||
| How Authors Can Plan for the New Year | 17 Dec 2021 | 00:15:58 | |
One of the best ways to set ourselves up for success is to create a plan with clear goals. In this episode, Jenn and Marcus discuss how authors can create a doable plan to see success. No matter if you're listening to this at the end of the year or in the middle of July, this episode will help you!
Links | |||
| Taking a Social Media Break Without “Fear of Missing Out” | 03 Dec 2021 | 00:14:08 | |
Sometimes we think that if we stop, even for a second, all of the plates we are spinning will fall down. But the truth is, every single one of us needs to take a break. In this episode Jenn shares her own experience with stepping away for a bit. | |||
| A Mistake That Is Costing Continued Book Sales | 12 Nov 2021 | 00:13:57 | |
Your book has a long life ahead of it - well beyond the release date. In fact, the majority of your sales will come well after the release. So why are authors struggling to keep sales alive? Jenn and Marcus dive into this and share some easy to apply tips to keep sales flowing well beyond your book's release.
Links | |||
| How Authors Can Start Their Newsletter | 29 Oct 2021 | 00:14:32 | |
You've heard us say many times that a newsletter is the most important tool in your marketing toolbox. But where do you start? What do you put in your newsletter? How do you grow? In this episode, Jenn & Marcus break it down for you.
Links A Simplified Approach to Newsletters for Authors | |||
| Why Isn't My Book Selling? Part Two | 10 Jul 2024 | 00:09:51 | |
Once authors have addressed the visibility problem we covered in part one of this discussion on why our book isn't selling, the next big factor is how to convert that engagement into a sale. Links | |||
| Instagram vs TikTok - What Should Authors Use? | 15 Oct 2021 | 00:17:10 | |
Should authors be on Instagram, TikTok or both? Jenn and Marcus discuss both outlets, Jenn shares her experience, and provides guidance so you can make an informed decision for yourself.
Links Author Workshop: Turn Followers Into Book Buyers “How Authors Can Connect with Bookstagram and BookTok Influencers” 10 Instagram Reel Ideas for Authors Download TikTok videos without the watermark: | |||
| Answering Authors' Social Media Copyright Questions | 01 Oct 2021 | 00:14:30 | |
When it comes to authors using graphics, photos, and music in our social media posts, videos, blogs, podcasts, and websites, there are some legalities you need to be aware of. Make sure you and your online presence are protected and using the right resources. In this episode, Marcus and Jenn discuss the copyright and licensing issues authors need to be aware of to stay out of trouble. LINKS
| |||
| Finding Motivation to Post Regularly on Social Media | 17 Sep 2021 | 00:12:00 | |
When we recently asked followers on Instagram what they were struggling with, the overwhelming response was a lack of motivation. I get it - when you aren't seeing results from your efforts on Instagram it can feel like a drag. In this episode, Marcus and Jenn discuss three key strategies to boost your motivation while spending less time on Instagram to growing an engaged audience. Subscribe to our newsletter at mixtusmedia.com to hear about our new workshops. | |||
| Five Mistakes That Keep Authors from Growing an Audience | 03 Sep 2021 | 00:14:41 | |
In order to sell your book, you need an audience. Many authors that I talk to feel like if they just had more followers on social media, that would be the answer to all of their problems. But it's actually deeper than that. In today's episode, we talk about five things that are holding authors back from growing an audience and how to fix it.
| |||