Book Marketing Mentors – Details, episodes & analysis

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Book Marketing Mentors

Book Marketing Mentors

Susan Friedmann

Business
Business
Business

Frequency: 1 episode/7d. Total Eps: 519

Buzzsprout

Jam-packed with smart, easy and simple ideas, this weekly podcast features experts who share proven techniques to add power and zest to supercharge your book marketing plan. Hosted by Susan Friedmann, CSP, international bestselling author, and founder of Aviva Publishing, this new and exciting podcast aims to rev up your marketing efforts with fewer struggles, and more success. Start listening today and discover how to get noticed in a crowded marketplace.

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Score global : 58%


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How to Boost Your Book Sales with Innovative Marketing Hacks - BM504

Season 3 · Episode 504

mercredi 10 décembre 2025Duration 21:43

Most authors stop at “bestseller.” That’s cute. But if your book isn’t building your brand, landing clients, or breaking open locked doors… what’s the point?

This week, Amber Gaige brings her experience as a third-generation entrepreneur and StoryBrand expert to show you how smart authors turn books into revenue-generating assets.

She’s flipping the usual marketing fluff on its head and showing you how to weaponize your book with real strategy.

Inside This Episode:

  • Books Don’t Build Authority—Smart Authors Do
    Get blunt about what it really takes to turn pages into power and why media exposure isn’t optional.
  • Funnels Aren’t Sleazy—Yours Just Sucks
    Learn how to build a funnel that actually converts without feeling like a spam bot.
  • Repurpose or Be Irrelevant
    If your content dies in your book, you’re wasting gold. Here’s how to cut it up, spread it out, and stay top of mind.
  • Marketing Before the Launch or Don’t Bother
    Stop scrambling post-publish. Amber breaks down how to lay the groundwork before your book ever drops.
  • Clarity Is Currency
    If you don’t know who you’re talking to or what you want, no tactic will save you. Let’s fix that.

This isn’t another “book launch tips” episode. It’s a wake-up call for authors who want real ROI.

Here's how to connect with Amber:

Want Amber's free gift - her special marketing planning document

Website

LinkedIn
FaceBook
Instagram

Buzzsprout - Let's get your podcast launched!
Start for FREE

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

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When Visibility Feels Hard, Podcast Guesting Changes the Game

If you know your book deserves more reach but visibility feels like a struggle, podcast guesting can open the right doors.

Podcast Connections gets you in front of the audiences who need your message and your expertise.

Contact them at PodcastConnections.co

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How to Claim Market Eminence to Stand Out and Succeed as an Author - BM503

Season 3 · Episode 503

mercredi 3 décembre 2025Duration 29:15

Drowning in a noisy book market? This episode hands you the lifeline.

Author and keynote speaker David Newman reveals why playing it safe is the fastest way to be ignored—and how boldness, generosity, and a clear point of view flip that script. If your message feels buried under the competition, this is your blueprint to rise.

Inside this episode:

  • Why “middle of the road” marketing kills momentum
  • How to craft a viewpoint that challenges and connects
  • Why giving away your best ideas builds unstoppable trust
  • The exact prompts that unlock your unique brand voice
  • How to build loyal fans before they ever buy your book

Get ready to workshop your way to visibility, credibility, and true brand power. David Newman doesn’t just talk strategy—he shows you how to own your space.

This episode is your permission to stand out and stay unforgettable.

Here's how to connect with David and claim your Market Eminence toolkit 

LinkedIn
Instagram
FaceBook 

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When Visibility Feels Hard, Podcast Guesting Changes the Game

If you know your book deserves more reach but visibility feels like a struggle, podcast guesting can open the right doors.

Podcast Connections gets you in front of the audiences who need your message and your expertise.

Contact them at PodcastConnections.co

*************************************************************************

From Book to Bank: How to Uncover Your Book's Hidden Wealth - BM494

Season 2 · Episode 494

mercredi 1 octobre 2025Duration 29:34

What if your book could be more than just a one-time product—what if it could become a multi-stream income machine?

This week's guest expert is Tanya Brockett, bestselling author, global speaker, and publishing strategist who has helped thought leaders turn their expertise into six-figure book deals and seven-figure revenue. 

With 20+ years in author services, Tanya unveils powerful ways to shift your mindset, expand your reach, and unlock hidden income streams you didn’t even know existed.

If you think publishing ends with printing, think again. Tanya shows you how to repurpose, repackage, and profit—again and again.

Game-Changing Takeaways:

  • Shift from Author to Asset-Builder: Stop treating your book like a product and start leveraging it like an income-generating business.
  • Find Hidden Gold in Your Audience: Discover the power of visualizing your ideal reader—and how that clarity can explode your sales.
  • Escape the Print-Only Trap: Learn how overlooked formats like audiobooks and global platforms can multiply your reach and royalties.
  • Sell Without Selling: Find out how your book can silently close deals through bulk orders, speaker fees, and untapped organizational budgets.
  • Clone Your Content with AI: Use AI to transform your book into courses, webinars, and evergreen assets—without reinventing the wheel.

Tanya’s strategies go beyond book sales. They're about building a legacy and a business. If you're ready to uncover the income potential hiding in your pages, tune in now and listen and learn from Tanya's wisdom.

Here's how to connect with Tanya:

Website - offer for a discounted strategy session

LinkedIn
Instagram
Facebook
Linktree
YouTube

TikTok

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When Visibility Feels Hard, Podcast Guesting Changes the Game

If you know your book deserves more reach but visibility feels like a struggle, podcast guesting can open the right doors.

Podcast Connections gets you in front of the audiences who need your message and your expertise.

Contact them at PodcastConnections.co

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How to Harness the Power of AI for Your Book Marketing Success - BM404

Season 2 · Episode 404

mercredi 10 janvier 2024Duration 28:04

Are you curious about the power of AI in book marketing? 
Join us as I chat with Michael Goldrich, digital and AI strategist and author of “Too Many Hats, Not Enough Time.” 

Here are some valuable takeaways:

  • Create customized AI personas like a PR specialist, social media manager, and Amazon ads expert. Give them the expertise to advise you.
  •  Have a marketing persona identify your target audience by asking it detailed questions. AI can niche down your audience in minutes!
  •  Verify factual information from AI as it can sometimes be inaccurate. Cross-check facts using multiple AI tools. 
  •  Provide AI with instructions on your preferred writing style and word choices to get higher-quality content.
  •  Experiment regularly with AI to discover new ways it can assist your marketing. You have to try it to see the possibilities!

Expect practical, actionable insights for using AI to elevate your book marketing. Tune in and prepare to be inspired!

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When Visibility Feels Hard, Podcast Guesting Changes the Game

If you know your book deserves more reach but visibility feels like a struggle, podcast guesting can open the right doors.

Podcast Connections gets you in front of the audiences who need your message and your expertise.

Contact them at PodcastConnections.co

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How to Transform Your Webinars to Boost Impact and Audience Engagement - B403

Season 2 · Episode 403

mercredi 3 janvier 2024Duration 29:19

Get ready to supercharge your webinar game with this week's podcast featuring Jon Schumacher, the expert behind successful webinars and online events.

Here are three key takeaways you don't want to miss:

1. Keep It Simple, Make It Stick: Discover the power of simplicity in teaching. Jon breaks down information into easy-to-digest pieces for a seamless learning experience.

2. Supercharge Your Webinar Offers: Learn how to craft irresistible offers, boost value, address objections, and increase conversion rates. Jon shares all the insider tips.

3. The Power of Listening: Understand buyer behavior and gather insights to refine your marketing and sales strategies. Jon highlights the significance of listening to and learning from your audience.

Don't miss out on more insights and a special bonus to take your webinar game to the next level. Tune into the full episode now!

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When Visibility Feels Hard, Podcast Guesting Changes the Game

If you know your book deserves more reach but visibility feels like a struggle, podcast guesting can open the right doors.

Podcast Connections gets you in front of the audiences who need your message and your expertise.

Contact them at PodcastConnections.co

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How to Best Master the Art of Marketing and Selling a Memoir - BM402

Season 2 · Episode 402

mercredi 27 décembre 2023Duration 36:18

Want to know how to market and sell a memoir?

Listen as Natasha Miller, a Wall Street Journal and USA Today bestselling author, sets out to write a memoir about her life's journey from a relentless homeless teen to achieving the entrepreneurial dream, only to discover a powerful, unexpected truth that will change the future of generations.

In this powerful episode, you will discover...

  • What secret Natasha Miller discovered while writing her memoir?
  • What surprising demographic is responding to Natasha's bestselling book?
  • How Natasha's memoir has become a legacy piece for her family?

And a whole lot more...

Here's how to connect with Natasha and find out more about her bestselling book, "Relentless."

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When Visibility Feels Hard, Podcast Guesting Changes the Game

If you know your book deserves more reach but visibility feels like a struggle, podcast guesting can open the right doors.

Podcast Connections gets you in front of the audiences who need your message and your expertise.

Contact them at PodcastConnections.co

*************************************************************************

How to Best Stand Out With Actionable Tips to Market Your Book - BM401

Season 2 · Episode 401

mercredi 20 décembre 2023Duration 25:57

Do you want to stand out with actionable tips to market your book?

Join me as I interview  Anne Therese Gennari, author of 'The Climate Optimist Handbook.' 

Anne Therese takes us through her journey of balancing motherhood while making her book a success. 

Here's a sneak peek into a few of her secrets to success. 

It's all about passion, consistency, collaboration, and asking for help. Plus, keep a space in your heart for the unimaginable. 

If you're ready to turn your dreams into reality, listen to the full episode for more insights on book marketing and creating an impact.

*************************************************************************
When Visibility Feels Hard, Podcast Guesting Changes the Game

If you know your book deserves more reach but visibility feels like a struggle, podcast guesting can open the right doors.

Podcast Connections gets you in front of the audiences who need your message and your expertise.

Contact them at PodcastConnections.co

*************************************************************************

Celebrating 8 Years, 400 Episodes and 3 Book Marketing Trends for 2024

Season 1 · Episode 400

mercredi 13 décembre 2023Duration 29:18

This week's episode of the Book Marketing Mentors podcast is pretty special. We're celebrating 8 years and 400 episodes! I'm excited to share with you some insights on "3 Book Marketing Trends for 2024."

During the episode, I'll take a trip down memory lane and talk about my podcast journey. Plus, we'll dive into the changing world of book marketing and discover the key trends that are shaping the industry's future.

Book marketing is always evolving, and it's important to keep up with the latest strategies to stand out in a crowded marketplace. Whether you're a seasoned author or just starting out, this episode will be your personal guide to navigating the ever-changing landscape of book marketing.

So, make sure to tune in. You'll gain valuable wisdom from my years of experience and learn successful book marketing strategies that will keep you ahead of the game.

*************************************************************************
When Visibility Feels Hard, Podcast Guesting Changes the Game

If you know your book deserves more reach but visibility feels like a struggle, podcast guesting can open the right doors.

Podcast Connections gets you in front of the audiences who need your message and your expertise.

Contact them at PodcastConnections.co

*************************************************************************

How to Best Leverage Neuromarketing to Boost More Book Sales - BM399

Season 1 · Episode 399

mercredi 6 décembre 2023Duration 31:48

Discover the captivating intersection of neuromarketing and persuasive storytelling in this week's podcast. Join renowned expert Dr. Thomas Trautmann, aka "The Happy Tribes Builder," as he reveals the secrets to shaping minds and creating primal connections. 

Here are the top 3 insights you won't want to miss:

1️. The Ethical Persuasion Formula:
Learn how to ethically persuade others by tapping into subconscious frustration, individual identity, reasons behind actions, and the power of tribes in persuasion. Explore the science of decision-making and revolutionize your conversations.

2️. Unleash the Power of Storytelling:
Discover the secrets behind storytelling and its profound impact on the primal brain. Master crafting narratives that strike an emotional chord, influence decisions, and supercharge your book marketing strategy.

3️. Unlock Your Audience's Secrets:
Tap into the primal brain using storytelling to evoke emotions within a 7-second timeframe. 

Transform your book marketing game. Tune in now to this mind-blowing episode!

*************************************************************************
When Visibility Feels Hard, Podcast Guesting Changes the Game

If you know your book deserves more reach but visibility feels like a struggle, podcast guesting can open the right doors.

Podcast Connections gets you in front of the audiences who need your message and your expertise.

Contact them at PodcastConnections.co

*************************************************************************

How to Best Unlock the Power of Networking to Expand Your Success - BM398

Season 1 · Episode 398

mercredi 29 novembre 2023Duration 28:08

Get ready to elevate your marketing game through the art of networking! 🚀 

In this week's episode, we've tapped into the expertise of renowned networking guru, Robert Butwin, to uncover invaluable insights and strategies to help transform the way you approach marketing as an author.

🌟 Key Takeaways from the Interview:

  1. Build Meaningful Relationships: Success in networking lies in genuine collaboration. Learn how to cultivate relationships that add value to both parties.
  2. Master the Networking Mindset: Discover the mindset and expectations that set the stage for successful networking. It's not just about transactions; it's about building a network that lasts.
  3. Avoid Common Pitfalls: Steering clear of mistakes is crucial. Robert Butwin guides us on how to avoid being too transaction-focused and the importance of effective personal branding.
  4. Uncover Powerful Techniques: Explore Robert's exclusive 7 Keywords technique and the P-I-P-E acronym for crafting impactful introductions that leave a lasting impression.

🎙️ And so much more!

Don't miss out on this game-changing interview that's bound to redefine your approach to networking and marketing. 
Tune in now and unleash the full potential of your network for unparalleled success! 🔗✨

Here's how to book your complimentary time session with Robert (value $495)

*************************************************************************
When Visibility Feels Hard, Podcast Guesting Changes the Game

If you know your book deserves more reach but visibility feels like a struggle, podcast guesting can open the right doors.

Podcast Connections gets you in front of the audiences who need your message and your expertise.

Contact them at PodcastConnections.co

*************************************************************************


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