The Book Marketing Action Podcast – Details, episodes & analysis

In this episode, Becky talks to Ginelle Testa—Author of Make a Home Out of You: A Memoir, which is launching next week. Ginelle shares the inspiration behind writing a deeply personal book and her journey of overcoming addiction and finding self-love. She also talks about how showing up authentically in online spaces helped her grow her social media presence and reach new audiences with her important message. 

During the episode, you’ll learn:  

• About Ginelle and her work in the world.
• The meaning behind Ginelle’s new memoir, Make a Home Out of You, and her publishing path. 
• What inspired Ginelle to write her memoir, especially one that digs into challenging emotional times in her life. 
• What inspired her to translate that level of authenticity to her social media channels. 
• Some of the challenges Ginelle had to overcome as she wrote her memoir and shared intense experiences in her life. 
• How and why “edginess” helped Ginelle go viral. 
• How she approaches sharing about her vulnerable experiences—in real time vs. letting some time pass.
• What she has enjoyed most about showcasing her author journey, even the emotional moments, and how it has helped build momentum for her book.
• How Ginelle stays consistent and intentional with her posting.
• How creating short-form videos has been a major part of her growth and finding new audiences, as well as her strategies for creating videos.
• How long Ginelle has been showing up in online spaces.
• How she prioritizes the initiatives she has energy for. 
• What she hopes people will take away from the experience of reading her memoir and engaging with her social content. 

Don’t forget to check out our show notes, which include action steps and resources.

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In this episode, Becky talks to Mary O’Donohue—Media Coach for Women Nonfiction Authors, a #1 Bestselling Parenting Author, and a former Post Producer for The Oprah Winfrey Show. Listen as Mary shares valuable insights from her extensive career in television and her expertise in media coaching for authors. She emphasizes how important it is for authors to understand the media landscape and showcase the value they have to offer the audiences of major media outlets. Through real-life stories and practical advice, Mary provides guidance on how to overcome fear and anxiety when trying to get your message in front of the media.

During the episode, you’ll learn:  

• About Mary, the work she has done throughout her career, and her book, When You Say 'Thank You,' Mean It.
• How Mary’s career in television contributed to the work she is doing now as a media coach for authors.
• How Mary helps set authors’ expectations about the reality of what it takes to get on a major broadcast media show. 
• What makes a guest “bookable.”
• Advice for women nonfiction authors who want to get their message or book in front of the media to grow their impact. 
• Why podcasts are such a crucial part of marketing and book promotion today.
• Tips for how authors can tackle the fear and anxiety they may experience as they approach the world of media. 

Don’t forget to check out our show notes, which include action steps and resources.

Sign up for the weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation.

This episode is all about the world of public relations for authors. Becky is joined by PR coach and publicist Lilian Sue. Lilian talks about how impactful mindset is when it comes to PR, some of the most important components of a PR strategy for authors, and how PR supports book promotion and marketing.   

During the episode, Lilian also shares:  

• A little bit about herself and her work in the world. 
• How authors can shift their mindset issues related to publicity and how to make PR more approachable. 
• The crucial components of a PR strategy for authors.
• The value of an author doing their own pitching to media outlets versus outsourcing to a publicist.
• Why PR is such an important piece of the book promotion puzzle. 
• Some inspiration and guidance related to marketing and PR for fiction books. 

Don’t forget to check out our show notes, which include action steps and resources.

Please feel free to message Becky at [email protected] to share your thoughts!

This month, we are focusing on the different choices that authors can make when they decide to publish a book. On today's episode, we are thrilled to be joined by Kristen Frantz, the VP of Sales and Marketing at Berrett-Koehler publishers. During this episode, Kristen shares: 

• Reasons people choose traditional publishing 
• The benefits of traditional publishing 
• Misconceptions about traditional publishing 
• How you can prepare and set yourself up for success 
• What she sees the most successful authors doing to market their books 

Click here for our show notes.  

Please feel free to send a message to Becky to share your thoughts! 

Today's conversation with Julie Winkle Giulioni, an old friend and client, wraps up the theme that we've been doing all month on growing thought leadership and influence online. During this episode, Julie shares:

• Her journey to building thought leadership online
• The most important lesson she’s learned about growing online influence
• Opportunities she’s gained that she would not have had without her investment in thought leadership
• How long it took until she started to see the results and the fruits of her labor
• What she’s most hoping to achieve as she continues to build thought leadership online

Click here for our show notes.

Please feel free to send a message to Becky to share your thoughts!

On today's episode, Becky has a conversation with one of her favorite thought leaders, Whitney Johnson, Weaving Influence’s very first client. During this episode, Whitney shares:

• Her journey as an author
• The expectations she had marketing her first book
• The importance of finding your own voice
• Why it’s important to show up consistently and authentically, with value
• What she thinks is the most important metric

Click here for our show notes.

Please feel free to send a message to Becky to share your thoughts!

On today's episode, we are excited to welcome an old friend and one of the most well-known leadership bloggers out there, Dan Rockwell, also known as Leadership Freak. During this episode, Dan shares:

• His journey and motivation to start blogging
• How you can get started with blogging
• Tips for being consistent
• Why consistency is so important to your success
• His personal and professional highlights

Click here for our show notes.

Please feel free to send a message to Becky to share your thoughts!

Welcome to the first episode of Season 2 of the Book Marketing Action Podcast! In this episode, our guest, Peter Winick, Founder and CEO of Thought Leadership Leverage, shares:

• His definition of a thought leader
• Why someone would want to be a thought leader
• The difference between a traditional thought leader and an online thought leader
• How someone knows if they are a thought leader
• The steps someone can take to become a thought leader

Click here for our show notes. Please feel free to send a message to Becky to share your thoughts!

For the final episode of the first season, we are pleased to have Mike Onorato from Smith Publicity. Mike shares everything you need to know about media relations, how to set expectations, PR myths, and more. If you are a newer listener, don’t worry. We have 33 other episodes for you to catch up on before our new season starts in January 2021!

Click here for our show notes.

Please feel free to send a message to Becky and Christy to share your thoughts!

We are happy to reconnect with David Greer, an old friend, and client in the early years of our business. During this episode, David shares his passion for holiday letters, and the process of how he’s incorporated book marketing into each letter he sends.

Click here for our show notes.

Please feel free to send a message to Becky and Christy to share your thoughts!