Do you want to dig deeper and explore the stories behind the stories?
Then join host Sebastian Rusk on Beyond the Story, the podcast that goes beyond the headlines and explores the human experiences that shape our world.
On Beyond the Story, we have intimate conversations with thought leaders, change-makers, and innovators from all walks of life. We get to the heart of their journeys, the obstacles they faced, and the lessons they learned along the way.
So, if you're ready to be inspired, to learn from those who've gone before you, and to discover new perspectives that challenge and transform, then tune in to Beyond the Story with Sebastian Rusk, available now on all major podcast platforms.
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In episode 244 of Beyond The Story, Sebastian Rusk interviews Darren Salt Kesler, a Navy veteran and entrepreneur, as he discusses how he found his way into the pool industry, the importance of community, and his mission to empower fellow veterans through his successful business.
Tune in to hear Darren's inspiring story of resilience and the profound impact of faith on his life.
TIMESTAMPS
[00:02:01] Power of faith and transformation.
[00:06:44] Reconnecting with estranged family.
[00:10:06] The power of hope in recovery.
[00:15:44] Community-driven food and coat donations.
[00:17:01] Community support for veterans.
QUOTES
“We believe that if we provide you with a good quality job and the process is smooth, we're helping improve your quality of life for you and your family, for generational memories to be had. We get to have a little part of that.” - Darren Salt Kesler
“God's in the business of blowing mines and, he does daily. You got to believe it's possible.” - Sebastian Rusk
“If you're a person without hope, I just recommend that you at least cry out to Jesus and say, ‘Hey Jesus, I'll give you a year of my life. I'll give it all to you. If you make it better, I'll give you the rest of my life.’” - Darren Salt Kesler
In episode 243 of Beyond The Story, Sebastian Rusk interviews Jonathon WolfeBarron, the CEO at Rolling Adz LLC, as he discusses the types of brands that benefit from this innovative advertising method, the importance of maintaining an omnichannel presence, and the exciting growth trajectory his company is experiencing in 2025.
Tune in to hear more about Jonathon's inspiring story and the creative strategies behind his successful business model.
TIMESTAMPS
[00:01:38] Vehicle advertising and technology.
[00:04:51] Real-world advertising effectiveness.
[00:08:04] Oregon's diverse climate advantages.
[00:11:32] Mentorship and personal growth.
[00:14:46] Bucky's gas station experience.
[00:17:36] Digital advertising on vehicles.
[00:19:58] Podcast subscription and reviews.
QUOTES
“I've done every type of campaign you probably think of, but we have our core values. We're like, if it's going to endanger one of my drivers, we're not going to do it.” - Jonathon WolfeBarron
“Advertising is fun. It's a fun display.” - Jonathon WolfeBarron
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Understanding Data analytics and AI solutions with Zulfiya Forsythe
In episode 242 of Beyond The Story, Sebastian Rusk interviews Zulfiya Forsythe, the CEO and Founder of Omadli Group, as she shares her inspiring journey from being a corporate accountant to venturing into the world of IT and data analytics.
Tune in to hear how her passion for improving efficiency led to the creation of a company that empowers others to harness the power of data and technology.
TIMESTAMPS
[00:01:04] Journey from accounting to IT.
[00:07:11] Love for numbers and creativity.
[00:08:52] Veterinary clinics and data management.
[00:14:02] AI chatbot solutions for veterinary.
[00:15:37] AI solutions for business processes.
QUOTES
"People come to you for expertise and they rely on you to kind of provide that and be self-sourced and dependent on solving these problems." - Zulfiya Forsythe
“Let's take a look at the processes that are taking a long time on your end… And let's figure out the kind of workflow that we can set up for you so you can scale your business so you can also educate your team on the AI solutions as well.” - Zulfiya Forsythe
“AI is definitely not going anywhere. Looks like it's here to stay, whether we like it or not.” - Sebastian Rusk
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How To Create An e-Commerce Business - Juliann Crafton
In episode 241 of Beyond The Story, Sebastian Rusk interviews JuliAnn Crafton, an E-Commerce Expert, as she discusses the importance of mitigating risks in business, the excitement of helping clients achieve their goals, and the lessons learned from scaling a business.
Tune in to discover how Julianne's experiences have shaped her business perspective and the lessons learned along the way.
TIMESTAMPS
[00:02:45] E-commerce growth and entrepreneurship.
[00:12:26] Client referral benefits in e-commerce.
[00:16:21] TikTok as a commerce platform.
[00:20:01] TikTok shop evolution and strategy.
[00:22:19] Digital real estate investment.
QUOTES
“If you don't take care of your customer, somebody else will… You have to speak their language in your language as crazy loaded as that sounds on there just to be able to help them better understand.” - Sebastian Rusk
"I didn't want to start all over again for someone else. And so we just decided to start all over for ourselves." - JuliAnn Crafton
"Every business, every industry has a risk involved, but working hard and striving to eliminate as much or mitigate as much risk for us and for our clients, has always been our number one priority." - JuliAnn Crafton
How To Start Speaking On Stages To Grow Your Business with Laurie-Ann Murabito
In episode 240 of Beyond The Story, Sebastian Rusk interviews Laurie-Ann Murabito, the CEO at Speak and Stand Out, as she shares her transformative experience of overcoming shyness, the challenges of stepping into the speaking world, and how she now helps coaches, consultants, and service providers use speaking as a powerful marketing tool.
Tune in for an engaging discussion that goes beyond just the surface of speaking and connection!
TIMESTAMPS
[00:02:23] Overcoming shyness in speaking.
[00:06:25] Paid speaking as a business model.
[00:10:26] Free speaking as marketing.
[00:14:26] Quality clients from podcasting.
[00:15:28] Client attraction through podcasting.
QUOTES
“Instead of talking about what you're going to do, just go do the darn thing. Serve people. Get out there and have conversations, virtual conversations, thread conversations.” - Laurie-Ann Murabito
"If you want to do the thing, maybe it's speaking, maybe it's a book, maybe whatever it is, you must. And when I say must, you absolutely must be willing to roll up your sleeves and do the work." - Sebastian Rusk
"Go do the thing that has been, you know, like speaking on your heart to just like get out there and go do it and stop worrying about what other people will think or say." - Laurie-Ann Murabito
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How To Get Started In Real Estate Investing with Marc Ruiz
In episode 239 of Beyond The Story, Sebastian Rusk interviews Marc Ruiz, the President at Rugged Real Estate, as he highlights the power of connections and the impact of online communities like Apex in fostering relationships and opportunities.
Tune in to hear their insightful conversation about the beginnings of a successful career and the impact of community on personal growth.
TIMESTAMPS
[00:01:20] No money down real estate.
[00:06:34] Emotional challenges in construction.
[00:11:05] Ideal customer for investments.
[00:11:35] Income producing assets.
[00:15:39] Focused marketing strategy.
QUOTES
"My ideal customer is high income, high net worth individuals who need a safe, secure place to put their money that's gonna bring in a return on their money and also a tangible asset that's gonna grow in value in time." - Marc Ruiz
"If you focus and double down on what you're good at and then find an investment partner who is good at what they do, you can increase your revenue and then put that money into an investment that is now increasing more." - Marc Ruiz
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Changing The World Of Healthcare And How People Heal with Svetlana Rilkoff
In episode 237 of Beyond The Story, Sebastian Rusk interviews Svetlana Rilkoff, the CEO at Ezra Healing, as she discusses the importance of emotional healing and how past traumas can manifest as physical ailments.
Tune in for an engaging conversation that goes beyond the surface of her experiences and explores her commitment to healing and empowerment.
TIMESTAMPS
[00:02:05] Private healthcare business emergence.
[00:06:19] Alternative healthcare solutions.
[00:09:18] Self-healing and emotional trauma.
[00:13:48] Great awakening and healing.
[00:16:20] Trusting your intuition for healing.
QUOTES
"I find that when people are heard, that's about 50% of healing." - Svetlana Rilkoff
"When our mind is more open, we are more open and our thought process is different." - Sebastian Rusk
"Listen to your heart. Listen to your intuition. Listen to your gut. Stop with all the distractions around you. Go within and really listen to that because that is your truth." - Svetlana Rilkoff
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How To Create The Life You Desire with Ryan Grimes
In episode 238 of Beyond The Story, Sebastian Rusk interviews Ryan Grimes, the President at My IT Indy, as he reflects on the challenges and triumphs of entrepreneurship, including the importance of marketing, sales, and building a strong team.
Tune in to hear how their leap of faith transformed their lives and led them to their current focus and passions.
TIMESTAMPS
[00:01:15] Business growth journey.
[00:06:05] Bet on yourself.
[00:10:07] Team dedication and collaboration.
[00:12:39] Family adventures and memories.
[00:16:43] Business development and delegation.
[00:20:48] Connecting through shared experiences.
[00:22:25] Life is too short.
QUOTES
“I want to grow this business because I don't want to do this forever. I want to have something of value that I can potentially sell or has value to it that I can sell to employees or sell to investors or at some point sell it and get rid of it.” - Ryan Grimes
“I think one of the main things that's showing up for me when you share that is that you made a conscious decision to just go all in on you.” - Sebastian Rusk
“One of the things that you and I have both learned is that a confused buyer doesn't pull forward. So if you think about all the technology that's needed to run a business, it's absolutely mind-blowing the complexity of it.” - Ryan Grimes
Identifying Trauma Through The World of Mental Health with Eliza Fernandes
In episode 235 of Beyond The Story, Sebastian Rusk interviews Eliza Fernandes, the Founder of EMDR and Trauma Therapy Centre, as they delve into the complexities of mental health, trauma, and the healing journey.
Tune in for an insightful discussion on navigating the complexities of mental health and the significance of empathy in the healing process.
TIMESTAMPS
[00:02:15] Trauma lens vs. medical model.
[00:05:08] Adjustments for mental health.
[00:09:32] Personal development and healing journey.
[00:12:55] Breathwork as a healing tool.
[00:15:47] Somatic breathwork and trauma release.
[00:20:51] Healing through personal stories.
[00:22:46] Client growth and healing.
[00:26:35] Conscious decision to heal.
QUOTES
"The trauma lens really looks at what's happened to someone rather than what's wrong with someone." - Eliza Fernandes
"Breathwork is more of a processing. It's being able to be with yourself, connect with yourself, and be able to go internally." - Eliza Fernandes
"The trauma began to be the core of the way that I was wired up until making a decision and realizing, you know what, it happened... I'm not broken. I'm beautifully created and built." - Sebastian Rusk
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How to Land Your Dream C-Level Job - What It Takes to Get Hired in the C-Suite with Tim Madden - Founder of Executive Career Upgrades
In episode 236 of Beyond The Story, Sebastian Rusk interviews Tim Madden, the Founder of Executive Career Upgrades, as he shares his incredible story of transformation, from struggling to find a job to building a thriving business that has helped nearly 4,000 individuals secure their dream careers.
Tune in to hear more about Tim's inspiring story of resilience and the lessons he learned along the way.
TIMESTAMPS
[00:01:06] Career transition after military service.
[00:06:31] The importance of career guidance.
[00:09:16] Automated job application strategies.
[00:11:41] The hiring process is broken.
[00:15:21] Podcasting as a business tool.
[00:17:20] Setting life goals.
QUOTES
“People find us because they're applying for jobs online and no one's calling them back. They know they're meant for something more.” - Tim Madden
“People need to get hired. It makes sense for our business. And we have built just a phenomenal pipeline of talent that has invested in themselves already.” - Tim Madden
“But I think we've already started to enter that space where it's pretty common that if I want to do business with you, I'm probably going to answer to get you to answer on my podcast and make it all about you and create some rapport first.” - Sebastian Rusk
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