Beyond Social – Details, episodes & analysis

Sarah, Social Media Manager at ManyChat, has grown the brand's Instagram to over 600K followers as a B2B company — and she did it by leading with value instead of product pitches. In this episode of Beyond Social, Sarah joins hosts Chris Cunningham and Reggie Azevedo to break down the content strategy behind ManyChat's social growth and what it really takes to build an engaged audience in the creator economy.

Sarah covers why an 80/20 split between educational content and product promotion is the formula that actually converts, how ManyChat uses comment automations to drive massive engagement (and why their followers trigger keywords even when they're not asked to), and how she manages YouTube and Instagram with a lean but structured team workflow built inside Asana.

The conversation also gets into AI and where it actually fits in a social media workflow — as a brainstorming partner and efficiency tool, not a replacement for the creativity that makes content stand out. Sarah also shares her framework for evaluating what's working, from watch time and engagement rate to iterating on hooks that consistently outperform.

If you're a social media manager trying to grow a B2B brand without sounding like every other brand account, this episode is packed with actionable perspective.

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Organic LinkedIn is still the highest ROI channel in B2B marketing, and Jess Cook, VP of Marketing at Vector, has the numbers to prove it. With roughly $40,000 in total ad spend for the year, Vector made organic LinkedIn its single biggest lead source. In this episode of Beyond Social, Jess joins hosts Chris Cunningham and Reggie Azevedo to break down the B2B LinkedIn strategy behind those results.

Jess covers how she built her own LinkedIn audience by committing to posting every weekday for a year, how she helps Vector's founders and team show up consistently on social media without sounding generic, and why borrowing B2C creative thinking is the biggest competitive advantage in B2B content marketing today.

The conversation also digs into AI and content creation, specifically how social media managers can use tools like Claude to scale without losing their authentic voice, and why human storytelling will always be the thing that cuts through.

If you manage social media for a B2B brand, agency, or enterprise team, this one's worth your full attention.

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In this eye-opening episode, we dive deep into the AI revolution that's reshaping every industry. From medical diagnostics achieving 95% accuracy on first try to self-driving cars becoming safer than human drivers, we explore the uncomfortable reality of AI's rapid advancement.

Key Discussion Points:
• How AI tools are transforming coding and customer support workflows
• The dilemma between short-term efficiency gains vs long-term skill development  
• Real examples of companies achieving breakthrough AI performance
• Why every industry will be impacted by AI infrastructure
• The balance between human expertise and AI automation

This conversation gets real about the challenges tech leaders face when implementing AI while trying to maintain team expertise and competitive advantage.

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In this episode, we dive deep into the real-world impact of employee personal brands—from marketers with thousands of followers to the "average Joe" in support or development roles. Do personal brands really translate to better job performance? Should every team member spend company time on their personal brand, and how can organizations balance the benefits with the risks? We discuss the complexities, conflicts, and corporate policies surrounding personal branding in today’s business landscape, plus how AI is changing the way candidates are evaluated. If you’re a founder, manager, or employee, this conversation uncovers what works and what to watch for as personal branding collides with workplace culture.

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Manual workflows are dead. From DM automation to AI-powered onboarding, the most successful brands aren’t working harder — they’re working smarter. In this episode, we break down real-world examples of automation that are transforming agencies, from pizza chains to social media teams, and show you how AI agents are making “just talk to your tools” a reality. If you’re not automating now, you’re already behind. 

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Discover how DM & comment automations can boost your reach, grow your followers, and save hours of manual work. We break down the simple keyword triggers and response flows that top brands use to turn casual viewers into loyal fans — all while freeing up their teams for bigger wins.

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Why brands keep winning in 2025 might surprise you. In this episode, we explore why bold brands keep winning in 2025 by leaning into risk, controversy, and unfiltered messaging. Forget playing it safe. Today, brands that win go viral not by avoiding offense, but by standing for something real. From meme marketing to cancel culture backlash, this is why bold brands keep winning in 2025 across Instagram, X, and TikTok.If you're building a brand, this is the era to be bold, and this shows why bold brands keep winning in 2025 like never before. 

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Memes might look funny, but they’ve become one of the most powerful marketing tools in today’s digital world. In this episode, we break down how creators and brands are using memes to drive serious business results, including how one strategy helped generate over $250,000.

Inside this conversation, you'll learn:

- Why memes outperform traditional ads in attention and conversion

- The psychology behind why people engage with meme content

- Real-life examples of brands turning humor into revenue

- How to balance entertainment and credibility in business marketing

- The risk vs reward of building a meme-powered brand

- Tactical tips to implement memes into your content strategy today

- Why every creator and entrepreneur should study meme culture

Follow Aidan!

LinkedIn: ⁠https://www.linkedin.com/in/aidanbrannigan/⁠

Website: ⁠https://www.noboringbrands.co/

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In this episode of Beyond Social, hosts Reggie Azevedo and Vitaly Veksler dive into one of the most debated topics in marketing today—should brands take a stance on political and social issues? They explore the historical role of businesses in activism, the risks of polarization, and how social media algorithms amplify extreme viewpoints. Is it better for brands to stay silent, or is inaction also a statement? Plus, they discuss whether we’re reaching the peak of political division and if consumers are simply exhausted by online debates.

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In this episode of Beyond Social, hosts Reggie Azevedo and Vitaly Veksler dive deep into the evolving landscape of social media competition. With Twitter (now X) facing turbulence under Elon Musk’s leadership, new platforms like Threads, Bluesky, and Mastodon are rising fast. But do they have what it takes to last?

We explore:

• The impact of decentralization and the Fediverse
• Whether brands should invest time in these emerging platforms
• The future of ad-free social spaces
• The risks and rewards of being an early adopter

If you’re a marketer, brand, or just a social media enthusiast, this episode is packed with insights to help you navigate the shifting digital world.

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