Beauty and the Biz – Details, episodes & analysis
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From "Not Wanted" to World-Renowned — with Ashkan Ghavami, MD (Ep. 335)
Season 1 · Episode 335
vendredi 7 novembre 2025 • Duration 56:46
📅 Schedule Your Practice Growth Strategy Review
⚙️ Restart your practice in 7 days
⬇️⬇️⬇️
Ashkan Ghavami, MD, shares his journey from not being wanted in Beverly Hills, to becoming a world-renowned cosmetic surgeon.Indeed, welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery.
As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits.
From "Not Wanted" to World-RenownedIndeed, "From 'Not Wanted' to World-Renowned: Dr. Ghavami" tells the story of how one surgeon rose from rejection to success.
Specifically, when Dr. Ashkan Ghavami arrived in Beverly Hills, no one wanted him there. Afterward, he built a trusted name in aesthetics and gained worldwide recognition.
Now, he's known for his celebrity patients, advanced techniques, and leadership in the field.
Specifically in this episode of "Beauty and the Biz," Dr. Ghavami shares how he built his reputation and business:
- First, how he grew his practice before social media existed
- Then, why "doing great work" isn't enough to stay visible
- Later, what it really takes to run a top-tier practice in Beverly Hills
- Finally, how to stay ethical and competitive in an AI-driven world
In short, this discussion reveals what it takes to build and maintain a premium brand in today's marketplace.
Ultimately, being a great surgeon is one thing. However, building a great business is another.
Shockingly, one strategic hour can save months of trial and error.
Therefore, book a Strategy Review Zoom call to identify missed opportunities.
Then, map the fastest route to more bookings, higher revenue, and smoother operations.
Enjoy!
Catherine Maley, MBA
Practice Growth Resources:- Convert Consults with The Converting Academy
- Retain Patients with KiSS Loyalty Club
- Cosmetic Practice Vault Library
- Schedule Your Practice Growth Strategy Review
⬇️ FREE BOOK:
✅ STAY UPDATED:
🌐 Catherine's Website
📝 Catherine's Blog
🎤 "Beauty and the Biz" Podcast
📺 "Beauty and the Biz" Videocast
🔊 "Beauty and the Biz" on Apple Podcasts
🤝 LET'S CONNECT:
➡️ Instagram
➡️ Facebook
➡️ Twitter
➡️ LinkedIn
Schedule Your Practice Growth Strategy Review
Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE!
Catherine Maley, MBA:
Everybody that's going to wrap it up for us today on Beauty and the Biz.
If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA.
If you've enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don't miss any episodes. And of course, please share this with your staff and colleagues.
And we will talk to you again soon. Take care.
"The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there.
So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It's guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I've gleaned over the years into one playbook of the most successful practices and what they do to win.
Go to www.CosmeticPracticeVault.com and let's grow your cosmetic revenue."
#drashkanghavami #ashkanghavamimd #successfulaestheticpractice
#cosmeticsurgeonpodcast #plasticsurgeonpodcast #aestheticpracticemarketing #cosmeticpracticestafftraining #cosmeticsurgeonbusinesscoaching #plasticsurgeonbusinesscoaching #strategiesforsurgeons #morepatientsmoreprofits #aestheticsurgeonbusinesscoaching #medspabusinesscoaching #medspamarketinghelp #cosmeticsurgeonmarketinghelp #howtogetmorepatients #plasticsurgeonmarketinghelp #aestheticpracticemarketinghelp #beautyandthebiz #podcastforplasticsurgeons #podcastforcosmeticsurgeons #plasticsurgeonideas #plasticsurgeonagency #plasticsurgeonconsultant #plasticsurgeonstrategies #plasticsurgeonservices #plasticsurgeontrends #plasticsurgerymarketing #marketingplasticsurgeons #marketingplasticsurgery #cosmeticsurgeondigitalmarketing #cosmeticsurgeonmarketing #howtopromotecosmeticsurgery #socialmediamarketingforplasticsurgeons #socialmediamarketingforcosmeticsurgeons #plasticsurgeonsocialmediaideas #howtofindcosmeticpatients #howtofindcosmeticpatients #howtoattractcosmeticpatients #howtoconvertcosmeticpatients #howtoretaincosmeticpatients #cosmeticpatientadvertisingideas #cosmeticpatientstrategies #cosmeticpatientconsultant #cosmeticpatientservices #cosmeticsurgeonads #digitalmarketingforplasticsurgeons #consultanttoplasticsurgeons #consultanttocosmeticsurgeons #seoforplasticsurgeonsusingai #onlinereputationmanagementforplasticsurgeons #leadgenerationforplasticsurgeons #cosmeticpatientreferralmarketing #brandingforplasticsurgeons
Leaving Employment for Autonomy — with Tania Hassanzadeh, MD (Ep. 334)
Season 1 · Episode 334
vendredi 31 octobre 2025 • Duration 51:55
📅 Schedule Your Practice Growth Strategy Review
⚙️ Restart your practice in 7 days
⬇️⬇️⬇️
Tania Hassanzadeh, MD, discusses her journey on leaving employment for autonomy in building her Beverly Hills, California practice.Indeed, welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery.
As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits.
Leaving Employment for AutonomyHassanzadeh's leap from employee to Beverly Hills practice owner.
Obviously, most surgeons spend years working for others before going solo. However, Dr. Tania Hassanzadeh, a Beverly Hills facial plastic surgeon, made that leap in just one year.
Interestingly, after her fellowship in Boston under a top surgeon, she joined a thriving Beverly Hills practice. Soon, she realized she wanted full autonomy. Therefore, owning her patient photos, shaping her marketing, and building her brand mattered more than job security.
Specifically, in this week's episode of "Beauty and the Biz," Dr. Hassanzadeh shares how she took control of her career. Moreover, she reveals what it takes to open a solo practice in one of the most competitive cities in the world.
To summarize, in this episode, you'll learn:
- First, why she left a stable position after just one year
- Next, how she protected her brand and patient imagery through careful contracts
- Also, the emotional and financial challenges of launching a Beverly Hills practice
- Finally, her best lessons for surgeons seeking freedom and control
Ultimately, Dr. Hassanzadeh's story is an honest look at independence, ambition, and risk. Therefore, listen to "Beauty and the Biz" for powerful insights on building a successful practice from scratch.
Indeed, think your practice is running at full potential? Actually, the data might surprise you.
In short, take two minutes to get your Practice Growth Score and see where you're gaining — and where you're losing profits.
Enjoy!
Catherine Maley, MBA
Practice Growth Resources:- Convert Consults with The Converting Academy
- Retain Patients with KiSS Loyalty Club
- Cosmetic Practice Vault Library
- Schedule Your Practice Growth Strategy Review
⬇️ FREE BOOK:
✅ STAY UPDATED:
🌐 Catherine's Website
📝 Catherine's Blog
🎤 "Beauty and the Biz" Podcast
📺 "Beauty and the Biz" Videocast
🔊 "Beauty and the Biz" on Apple Podcasts
🤝 LET'S CONNECT:
➡️ Instagram
➡️ Facebook
➡️ Twitter
➡️ LinkedIn
Schedule Your Practice Growth Strategy Review
Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE!
Catherine Maley, MBA:
Everybody that's going to wrap it up for us today on Beauty and the Biz.
If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA.
If you've enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don't miss any episodes. And of course, please share this with your staff and colleagues.
And we will talk to you again soon. Take care.
"The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there.
So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It's guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I've gleaned over the years into one playbook of the most successful practices and what they do to win.
Go to www.CosmeticPracticeVault.com and let's grow your cosmetic revenue."
Visit Dr. Hassanzadeh's website
#beverlyhillsfacialplasticsurgeon #drhassanzadeh #drtaniahassanzadeh #taniahassanzadehmd
#cosmeticsurgeonpodcast #plasticsurgeonpodcast #aestheticpracticemarketing #cosmeticpracticestafftraining #cosmeticsurgeonbusinesscoaching #plasticsurgeonbusinesscoaching #strategiesforsurgeons #morepatientsmoreprofits #aestheticsurgeonbusinesscoaching #medspabusinesscoaching #medspamarketinghelp #cosmeticsurgeonmarketinghelp #howtogetmorepatients #plasticsurgeonmarketinghelp #aestheticpracticemarketinghelp #beautyandthebiz #podcastforplasticsurgeons #podcastforcosmeticsurgeons #plasticsurgeonideas #plasticsurgeonagency #plasticsurgeonconsultant #plasticsurgeonstrategies #plasticsurgeonservices #plasticsurgeontrends #plasticsurgerymarketing #marketingplasticsurgeons #marketingplasticsurgery #cosmeticsurgeondigitalmarketing #cosmeticsurgeonmarketing #howtopromotecosmeticsurgery #socialmediamarketingforplasticsurgeons #socialmediamarketingforcosmeticsurgeons #plasticsurgeonsocialmediaideas #howtofindcosmeticpatients #howtofindcosmeticpatients #howtoattractcosmeticpatients #howtoconvertcosmeticpatients #howtoretaincosmeticpatients #cosmeticpatientadvertisingideas #cosmeticpatientstrategies #cosmeticpatientconsultant #cosmeticpatientservices #cosmeticsurgeonads #digitalmarketingforplasticsurgeons #consultanttoplasticsurgeons #consultanttocosmeticsurgeons #seoforplasticsurgeonsusingai #onlinereputationmanagementforplasticsurgeons #leadgenerationforplasticsurgeons #cosmeticpatientreferralmarketing #brandingforplasticsurgeons
Unique Practice Model — with Rod J. Rohrich, MD (Ep. 326)
Season 1 · Episode 326
vendredi 5 septembre 2025 • Duration 48:59
📅 Schedule Your Practice Growth Strategy Review
⚙️ Restart your practice in 7 days
⬇️⬇️⬇️
Doctor Rod Rohrich discusses his unique practice model and what's made him stand out in highly competitive Dallas, Texas.Indeed, welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery.
As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits.
Unique Practice ModelObviously, running a practice today is more complicated than ever. Indeed, staffing issues, business struggles, and patient expectations create constant challenges.
Therefore, I invited Dr. Rod Rohrich, MD — board-certified plastic surgeon, educator, and founding partner of the Dallas Plastic Surgery Institute — onto the "Beauty and the Biz" podcast.
Consequently, in "Rod Rohrich's Unique Practice Model," he explains how he built one of the most effective business systems in plastic surgery.
Specifically, you'll learn:
- First, how he moved from academia to private practice. Consequently, that perspective still guides him today.
- Second, the unusual group model at DPSI. In fact, 12 surgeons share ORs, a medspa, and even an in-house hotel while staying independent.
- Third, why transparency, contracts, and leadership are essential for long-term success.
- Finally, how to retain staff for decades by uniting them under one clear vision.
As a result, if you want to balance independence, profitability, and teamwork, this episode is full of proven strategies.
Furthermore, Dr. Rohrich shares the same lessons he teaches his fellows and partners.
Ultimately, these insights can save you years of frustration.
P.S. Similarly, you can lock out competitors and put "golden handcuffs" on your patients with the KiSS Loyalty Club.
Specifically, we do 95% of the work.
Consequently, your patients return, refer, review, and share you on social media — all without ads or discounts.
Certainly, click here to see if your area is still available.
Enjoy!
Catherine Maley, MBA
Practice Growth Resources:- Convert Consults with The Converting Academy
- Retain Patients with KiSS Loyalty Club
- Cosmetic Practice Vault Library
- Schedule Your Practice Growth Strategy Review
⬇️ FREE BOOK:
✅ STAY UPDATED:
🌐 Catherine's Website
📝 Catherine's Blog
🎤 "Beauty and the Biz" Podcast
📺 "Beauty and the Biz" Videocast
🔊 "Beauty and the Biz" on Apple Podcasts
🤝 LET'S CONNECT:
➡️ Instagram
➡️ Facebook
➡️ Twitter
➡️ LinkedIn
Schedule Your Practice Growth Strategy Review
Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE!
Catherine Maley, MBA:
Everybody that's going to wrap it up for us today on Beauty and the Biz.
If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA.
If you've enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don't miss any episodes. And of course, please share this with your staff and colleagues.
And we will talk to you again soon. Take care.
"The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there.
So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It's guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I've gleaned over the years into one playbook of the most successful practices and what they do to win.
Go to www.CosmeticPracticeVault.com and let's grow your cosmetic revenue."
#drrodrohrich #rodrohrichmd #drrohrich
#cosmeticsurgeonpodcast #plasticsurgeonpodcast #aestheticpracticemarketing #cosmeticpracticestafftraining #cosmeticsurgeonbusinesscoaching #plasticsurgeonbusinesscoaching #strategiesforsurgeons #morepatientsmoreprofits #aestheticsurgeonbusinesscoaching #medspabusinesscoaching #medspamarketinghelp #cosmeticsurgeonmarketinghelp #howtogetmorepatients #plasticsurgeonmarketinghelp #aestheticpracticemarketinghelp #beautyandthebiz #podcastforplasticsurgeons #podcastforcosmeticsurgeons #plasticsurgeonideas #plasticsurgeonagency #plasticsurgeonconsultant #plasticsurgeonstrategies #plasticsurgeonservices #plasticsurgeontrends #plasticsurgerymarketing #marketingplasticsurgeons #marketingplasticsurgery #cosmeticsurgeondigitalmarketing #cosmeticsurgeonmarketing #howtopromotecosmeticsurgery #socialmediamarketingforplasticsurgeons #socialmediamarketingforcosmeticsurgeons #plasticsurgeonsocialmediaideas #howtofindcosmeticpatients #howtofindcosmeticpatients #howtoattractcosmeticpatients #howtoconvertcosmeticpatients #howtoretaincosmeticpatients #cosmeticpatientadvertisingideas #cosmeticpatientstrategies #cosmeticpatientconsultant #cosmeticpatientservices #cosmeticsurgeonads #digitalmarketingforplasticsurgeons #consultanttoplasticsurgeons #consultanttocosmeticsurgeons #seoforplasticsurgeonsusingai #onlinereputationmanagementforplasticsurgeons #leadgenerationforplasticsurgeons #cosmeticpatientreferralmarketing #brandingforplasticsurgeons
Botched, Dr. Oz & Anderson Cooper PR — with John Martin, MD (Ep. 235)
Season 1 · Episode 235
mardi 5 décembre 2023 • Duration 45:40
📅 Schedule your free 30-min strategy call with Catherine
⚙️ Restart your practice in 7 days
⬇️⬇️⬇️
Hello, and welcome to Beauty and the Biz. Indeed, we talk about how Doctor Martin increased his PR image by appearing on "Botched", "Anderson Cooper", and "Dr. Oz". To be sure, we also discuss the business and marketing side of plastic surgery.
I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What your patients are saying". I'm also a consultant to plastic surgeons, to get them more patients and more profits.
Now, today's episode is called "Botched, Dr. Oz & Anderson Cooper PR — with John Martin, MD".
Certainly, as John D. Rockefeller said,
"Next to doing the right thing, the most important thing is to let people know you are doing the right thing."
However, is all PR really good PR? Truly, do you really want to be known for some negative event that you are somehow involved in? Furthermore, does it bring you the kind of attention (and patients) you want?
In summary, that's what I asked this week's Beauty and the Biz Podcast guest. Dr. John Martin. Markedly, he's a facial plastic surgeon in private practice in Coral Gables, FL. Particularly, he's been in practice for the past 36 years. Specifically, he's received lots of PR exposure from the popular shows "Botched", "Dr. Oz" & "Anderson Cooper".
Notably, Dr. Martin had treated a trans patient whose face was injected with oil as a filler years ago. However, after a year, nodules were appearing, and reappearing. Indeed, the patient looked like this when they asked Dr. Martin to help ...
In summary, we talked about how he helped this person as well as:
Firstly on the topic of 'Botched, Dr. Oz & Anderson Cooper PR:The PR exposure Dr. Martin got and if it grew his practice.
Secondly on the topic of 'Botched, Dr. Oz & Anderson Cooper PR:How he bought his building for a steal.
Thirdly on the topic of 'Botched, Dr. Oz & Anderson Cooper PR:His biggest challenge, even after all of these years and much more...
Visit Dr. Martin's websiteEnjoy!
Catherine Maley, MBA
⬇️ FREE BOOK:
✅ STAY UPDATED:
🌐 Catherine's Website
📝 Catherine's Blog
🎤 "Beauty and the Biz" Podcast
📺 "Beauty and the Biz" Videocast
🔊 "Beauty and the Biz" on Apple Podcasts
🤝 LET'S CONNECT:
➡️ Instagram
➡️ Facebook
➡️ Twitter
➡️ LinkedIn
Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE!
Catherine Maley, MBA:
Everybody that's going to wrap it up for us today on Beauty and the Biz.
If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA.
If you've enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don't miss any episodes. And of course, please share this with your staff and colleagues.
And we will talk to you again soon. Take care.
"The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there.
So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It's guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I've gleaned over the years into one playbook of the most successful practices and what they do to win.
Go to www.CosmeticPracticeVault.com and let's grow your cosmetic revenue."
#cosmeticsurgeonpodcast #plasticsurgeonpodcast #aestheticpracticemarketing #cosmeticpracticestafftraining #cosmeticsurgeonbusinesscoaching #plasticsurgeonbusinesscoaching #strategiesforsurgeons #morepatientsmoreprofits #aestheticsurgeonbusinesscoaching #medspabusinesscoaching #medspamarketinghelp #cosmeticsurgeonmarketinghelp #howtogetmorepatients #plasticsurgeonmarketinghelp #aestheticpracticemarketinghelp #beautyandthebiz #podcastforplasticsurgeons #podcastforcosmeticsurgeons #plasticsurgeonideas #plasticsurgeonagency #plasticsurgeonconsultant #plasticsurgeonstrategies #plasticsurgeonservices #plasticsurgeontrends #plasticsurgerymarketing #marketingplasticsurgeons #marketingplasticsurgery #cosmeticsurgeondigitalmarketing #cosmeticsurgeonmarketing #howtopromotecosmeticsurgery #socialmediamarketingforplasticsurgeons #socialmediamarketingforcosmeticsurgeons #plasticsurgeonsocialmediaideas #howtofindcosmeticpatients #howtofindcosmeticpatients #howtoattractcosmeticpatients #howtoconvertcosmeticpatients #howtoretaincosmeticpatients #cosmeticpatientadvertisingideas #cosmeticpatientstrategies #cosmeticpatientconsultant #cosmeticpatientservices #cosmeticsurgeonads #digitalmarketingforplasticsurgeons #consultanttoplasticsurgeons #consultanttocosmeticsurgeons #seoforplasticsurgeonsusingai #onlinereputationmanagementforplasticsurgeons #leadgenerationforplasticsurgeons #cosmeticpatientreferralmarketing #brandingforplasticsurgeons
#drjohnmartin #johnmartinmd #thedoctors #drphil #droz #andersoncooper #botched #miamiplasticsurgeon #miamicosmeticsurgeon
3 Surgeons plus 33 Staff — with Brenton Koch, MD (Ep. 234)
Season 1 · Episode 234
vendredi 1 décembre 2023 • Duration 01:05:31
📅 Schedule your free 30-min strategy call with Catherine
⚙️ Restart your practice in 7 days
⬇️⬇️⬇️
Hello, and welcome to Beauty and the Biz where we talk about the business and marketing side of plastic surgery. Therefore, we discuss the challenges of running a practice with 3 surgeons plus 33 staff.
I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What your patients are saying". I'm also a consultant to plastic surgeons, to get them more patients and more profits.
Now, today's episode is called "3 Surgeons plus 33 Staff — with Brenton Koch, MD".
Of course, if you want to scale your practice, (espcially if wanting to have 3 surgeons plus 33 staff) you can:
- Firstly, hire a younger "you" so they can lighten your load, OR.....
- Secondly, bring on another specialty surgeon to offer more services to your patients, OR....
- Thirdly, create a non-surgical arm of your practice with ancillary staff performing the treatments, OR....
Without doubt, you can do one or all those strategies. However, that will take you learning new skills to get it all working harmoniously.
In summary this week's Beauty and the Biz Podcast guest is Brenton Koch, MD. In particular, he's a facial plastic surgeon in private practice with a total of 3 surgeons plus 33 staff. Indeed, he's been practicing in West Des Moines, Iowa, for the past 23 years.
Markedly, we talked about his journey to private practice and buying land in 2008 and then building a 10K sq ft facility on it.
Additionally, we discussed him adding more staff. In particular, having his nephew partner with him. In similar fashion, he then added another surgeon to do body work.
Overall, they are now at 33 staff and still growing. In particular, we talked about pearls Dr. Koch has learned about where to find staff and how to motivate them.
Explicitly, Dr. Koch also shared an embezzlement story everyone should hear so it doesn't happen to you.
Visit Dr. Koch's websiteEnjoy!
Catherine Maley, MBA
📕 Get my 5-Star Rated Book, "Your Aesthetic Practice — What Your Patients Are Saying," FREE! Just pay S/H
✅ STAY UPDATED:
🌐 Catherine's Website
📝 Catherine's Blog
🎤 "Beauty and the Biz" Podcast
📺 "Beauty and the Biz" Videocast
🔊 "Beauty and the Biz" on Apple Podcasts
🤝 LET'S CONNECT:
➡️ Instagram
➡️ Facebook
➡️ Twitter
➡️ LinkedIn
Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE!
Catherine Maley, MBA:
Everybody that's going to wrap it up for us today on Beauty and the Biz.
If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA.
If you've enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don't miss any episodes. And of course, please share this with your staff and colleagues.
And we will talk to you again soon. Take care.
"The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there.
So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It's guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I've gleaned over the years into one playbook of the most successful practices and what they do to win.
Go to www.CosmeticPracticeVault.com and let's grow your cosmetic revenue."
#cosmeticsurgeonpodcast #plasticsurgeonpodcast #aestheticpracticemarketing #cosmeticpracticestafftraining #cosmeticsurgeonbusinesscoaching #plasticsurgeonbusinesscoaching #strategiesforsurgeons #morepatientsmoreprofits #aestheticsurgeonbusinesscoaching #medspabusinesscoaching #medspamarketinghelp #cosmeticsurgeonmarketinghelp #howtogetmorepatients #plasticsurgeonmarketinghelp #aestheticpracticemarketinghelp #beautyandthebiz #podcastforplasticsurgeons #podcastforcosmeticsurgeons #plasticsurgeonideas #plasticsurgeonagency #plasticsurgeonconsultant #plasticsurgeonstrategies #plasticsurgeonservices #plasticsurgeontrends #plasticsurgerymarketing #marketingplasticsurgeons #marketingplasticsurgery #cosmeticsurgeondigitalmarketing #cosmeticsurgeonmarketing #howtopromotecosmeticsurgery #socialmediamarketingforplasticsurgeons #socialmediamarketingforcosmeticsurgeons #plasticsurgeonsocialmediaideas #howtofindcosmeticpatients #howtofindcosmeticpatients #howtoattractcosmeticpatients #howtoconvertcosmeticpatients #howtoretaincosmeticpatients #cosmeticpatientadvertisingideas #cosmeticpatientstrategies #cosmeticpatientconsultant #cosmeticpatientservices #cosmeticsurgeonads #digitalmarketingforplasticsurgeons #consultanttoplasticsurgeons #consultanttocosmeticsurgeons #seoforplasticsurgeonsusingai #onlinereputationmanagementforplasticsurgeons #leadgenerationforplasticsurgeons #cosmeticpatientreferralmarketing #brandingforplasticsurgeons
#getmorepatients #plasticsurgerymarketing #plasticsurgerysocialmedia
Using Influence to Convert More Consults — with Catherine Maley, MBA (Ep. 233)
Season 1 · Episode 233
mercredi 22 novembre 2023 • Duration 07:44
📅 Schedule your free 30-min strategy call with Catherine
⚙️ Restart your practice in 7 days
⬇️⬇️⬇️
Hello, and welcome to Beauty and the Biz where we talk about the business and marketing side of plastic surgery, and therefore, using influence to convert more consults.
I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What your patients are saying", as well as consultant to plastic surgeons, to get them more patients and more profits.
Now, today's episode is called "Using Influence to Convert More consults — with Catherine Maley, MBA ".
Truly, you don't "sell" anyone on plastic surgery. It's not possible to force consumers to choose you. You can only offer your services to consumers who want to look and feel better.
However, if you believe in yourself as a great surgeon, you have a duty in using influence to convert more consults. Do all you can to ethically help prospective patients make a good decision. That way, they get a good result and NOT regret going elsewhere for a cheaper price. Cheaper practices may give them "less than stellar" results. In turn, this makes them feel worse about themselves.
Look at it this way. Prospective patients are already interested in your services because:
Firstly, they searched online. Secondly, they found you. Thirdly, they called you. Fourthly, they are now visiting you. You didn't pull them in off the street, right?
However, the more you understand human behavior and using influence to convert more consults, the more consultations you will convert. So, here are ways to use the principles of influence to address patient concerns. Help them choose you over your competitors.
In summary, this week's Beauty and the Biz Podcast, titled "Using Influence to Convert More Consults," we invite you on a journey where you'll certainly uncover the following:
Firstly, give yourself celebrity status is one way of using influence to convert more consults.Truly, patients love status and authority. You can create that by pre-framing you as the best choice by
using PR, videos and social media to create celebrity status for yourself.
Certainly, what others say about you is infinitely more important than what you say about you. That's
why reviews, testimonials and before/after photos are so popular.
The point is to NOT be like everyone else. You want to rise above the normal and one way to do that is to offer signature procedures.
Fourthly, suggesting reciprocity is another method of using influence to convert more consults.It's said that the law of reciprocity states that when people receive something, they feel compelled
to return the favor in kind. For example, someone has surgery with you and you want them to experience your non-surgical treatments.
It's true that patients want what they can't have. Therefore, by creating a limiting constraint, this makes patients want it
more than if it were abundantly available.
Truly, procrastination is the biggest enemy for a cosmetic patient to pull the trigger.
Seventhly, guaranteeing your services is vital in using influence to convert more consults.It's a fact that fear is a huge barrier to someone who is deciding to have cosmetic surgery. Offer the patient peace of mind with an "I want you happy" guarantee.
In conclusion, by incorporating some or all of these strategies will help your patients get to a yes more easily.
I guarantee it ;-)
— Catherine Maley, MBA
⬇️ FREE BOOK:
✅ STAY UPDATED:
🌐 Catherine's Website
📝 Catherine's Blog
🎤 "Beauty and the Biz" Podcast
📺 "Beauty and the Biz" Videocast
🔊 "Beauty and the Biz" on Apple Podcasts
🤝 LET'S CONNECT:
➡️ Instagram
➡️ Facebook
➡️ Twitter
➡️ LinkedIn
Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE!
Catherine Maley, MBA:
Everybody that's going to wrap it up for us today on Beauty and the Biz.
If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA.
If you've enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don't miss any episodes. And of course, please share this with your staff and colleagues.
And we will talk to you again soon. Take care.
"The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there.
So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It's guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I've gleaned over the years into one playbook of the most successful practices and what they do to win.
Go to www.CosmeticPracticeVault.com and let's grow your cosmetic revenue."
#cosmeticsurgeonpodcast #plasticsurgeonpodcast #aestheticpracticemarketing #cosmeticpracticestafftraining #cosmeticsurgeonbusinesscoaching #plasticsurgeonbusinesscoaching #strategiesforsurgeons #morepatientsmoreprofits #aestheticsurgeonbusinesscoaching #medspabusinesscoaching #medspamarketinghelp #cosmeticsurgeonmarketinghelp #howtogetmorepatients #plasticsurgeonmarketinghelp #aestheticpracticemarketinghelp #beautyandthebiz #podcastforplasticsurgeons #podcastforcosmeticsurgeons #plasticsurgeonideas #plasticsurgeonagency #plasticsurgeonconsultant #plasticsurgeonstrategies #plasticsurgeonservices #plasticsurgeontrends #plasticsurgerymarketing #marketingplasticsurgeons #marketingplasticsurgery #cosmeticsurgeondigitalmarketing #cosmeticsurgeonmarketing #howtopromotecosmeticsurgery #socialmediamarketingforplasticsurgeons #socialmediamarketingforcosmeticsurgeons #plasticsurgeonsocialmediaideas #howtofindcosmeticpatients #howtofindcosmeticpatients #howtoattractcosmeticpatients #howtoconvertcosmeticpatients #howtoretaincosmeticpatients #cosmeticpatientadvertisingideas #cosmeticpatientstrategies #cosmeticpatientconsultant #cosmeticpatientservices #cosmeticsurgeonads #digitalmarketingforplasticsurgeons #consultanttoplasticsurgeons #consultanttocosmeticsurgeons #seoforplasticsurgeonsusingai #onlinereputationmanagementforplasticsurgeons #leadgenerationforplasticsurgeons #cosmeticpatientreferralmarketing #brandingforplasticsurgeons
#influencecosmeticpatientconsults #getmorecosmeticpatientconsultations #convertmorecosmeticpatientconsultations #howtoconvertmoreconsults
Attracting and Converting Cosmetic Patients — with Catherine Maley, MBA (Ep. 232)
Season 1 · Episode 232
samedi 18 novembre 2023 • Duration 41:37
📅 Schedule your free 30-min strategy call with Catherine
⚙️ Restart your practice in 7 days
⬇️⬇️⬇️
Hello, and welcome to Beauty and the Biz where we talk about the business and marketing side of plastic surgery, and therefore, attracting and converting cosmetic patients.
I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What your patients are saying", as well as consultant to plastic surgeons, to get them more patients and more profits.
Now, today's episode is called "Attracting and Converting Cosmetic Patients — with Catherine Maley, MBA ".
In essence, with all that is going on in the world and the uncertainty of the economy, I wanted to give you a different perspective on how to attract cash-paying patients on autopilot without advertising or discounting.
In truth, now, more than ever, is a good time to reconsider how you go about cosmetic patient attraction and conversion so this recording is a workshop I did that will open your mind to a new way of thinking.
In conclusion, this week's Beauty and the Biz Podcast, titled "Attracting and Converting Cosmetic Patients," we invite you on a journey where you'll certainly uncover the following:
Firstly, how to scale your cosmetic revenues without advertising, even if you're surrounded by competition.
Secondly, why premium pricing is the secret to getting even better results for your patients than you are now.
Thirdly, how this one simple plan increases cosmetic patient visits while decreasing overhead expenses.
Fourthly, why redesigning your website, endless content marketing and magazine ads are the worst way to attract new patients..and what you can do to create immediate momentum today.
And fifthly, and how to do all of this while enjoying a fulfilling livelhood, developing lasting relationships with your patients, and enjoying the pride that comes with transforming the lives of others.
I hope you get much value from this and let's talk soon.
Enjoy!
Catherine Maley, MBA
⬇️ FREE BOOK:
✅ STAY UPDATED:
🌐 Catherine's Website
📝 Catherine's Blog
🎤 "Beauty and the Biz" Podcast
📺 "Beauty and the Biz" Videocast
🔊 "Beauty and the Biz" on Apple Podcasts
🤝 LET'S CONNECT:
➡️ Instagram
➡️ Facebook
➡️ Twitter
➡️ LinkedIn
Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE!
Catherine Maley, MBA:
Everybody that's going to wrap it up for us today on Beauty and the Biz.
If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA.
If you've enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don't miss any episodes. And of course, please share this with your staff and colleagues.
And we will talk to you again soon. Take care.
"The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there.
So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It's guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I've gleaned over the years into one playbook of the most successful practices and what they do to win.
Go to www.CosmeticPracticeVault.com and let's grow your cosmetic revenue."
#cosmeticsurgeonpodcast #plasticsurgeonpodcast #aestheticpracticemarketing #cosmeticpracticestafftraining #cosmeticsurgeonbusinesscoaching #plasticsurgeonbusinesscoaching #strategiesforsurgeons #morepatientsmoreprofits #aestheticsurgeonbusinesscoaching #medspabusinesscoaching #medspamarketinghelp #cosmeticsurgeonmarketinghelp #howtogetmorepatients #plasticsurgeonmarketinghelp #aestheticpracticemarketinghelp #beautyandthebiz #podcastforplasticsurgeons #podcastforcosmeticsurgeons #plasticsurgeonideas #plasticsurgeonagency #plasticsurgeonconsultant #plasticsurgeonstrategies #plasticsurgeonservices #plasticsurgeontrends #plasticsurgerymarketing #marketingplasticsurgeons #marketingplasticsurgery #cosmeticsurgeondigitalmarketing #cosmeticsurgeonmarketing #howtopromotecosmeticsurgery #socialmediamarketingforplasticsurgeons #socialmediamarketingforcosmeticsurgeons #plasticsurgeonsocialmediaideas #howtofindcosmeticpatients #howtofindcosmeticpatients #howtoattractcosmeticpatients #howtoconvertcosmeticpatients #howtoretaincosmeticpatients #cosmeticpatientadvertisingideas #cosmeticpatientstrategies #cosmeticpatientconsultant #cosmeticpatientservices #cosmeticsurgeonads #digitalmarketingforplasticsurgeons #consultanttoplasticsurgeons #consultanttocosmeticsurgeons #seoforplasticsurgeonsusingai #onlinereputationmanagementforplasticsurgeons #leadgenerationforplasticsurgeons #cosmeticpatientreferralmarketing #brandingforplasticsurgeons
#cosmeticpracticevault #getmorecosmeticpatients #convertmorecosmeticpatients #attractmorecosmeticpatients #howtomakemoremoneyinplasticsurgery
Get More Leads for Free — with Catherine Maley, MBA (Ep. 231)
Season 1 · Episode 231
jeudi 9 novembre 2023 • Duration 17:03
📅 Schedule your free 30-min strategy call with Catherine
⚙️ Restart your practice in 7 days
⬇️⬇️⬇️
Hello, and welcome to Beauty and the Biz where we talk about the business and marketing side of plastic surgery, and therefore, how to get more leads for free.
I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What your patients are saying", as well as consultant to plastic surgeons, to get them more patients and more profits.
Now, today's episode is called "Get More Leads for Free — with Catherine Maley, MBA ".
In essence, have you ever noticed some people seem to be everywhere on the Internet? As in, they keep popping up and you wonder how do they do that? In truth, it's not by accident, nor is it by luck. They have a plan to make that happen so they stay "top of mind".
This is the reason that throughout the years, I have developed my own marketing plan, in order to help you get more leads for free. Certainly, this was the topic of one of my latest talks I recently gave at the CSCS Conference in San Diego.
Therefore, since I received lots of positive feedback, I wanted to share it with you so you too, stay "top of mind".
In conclusion, this week's Beauty and the Biz Podcast, titled "Get More Leads for Free," we invite you on a journey where you'll certainly uncover the following:
Firstly, the vital Marketing Mix, which is crucial for being present wherever cosmetic patients are.
Moreover, explore the 3 indispensable Marketing Channels that you MUST utilize for optimal results.
Additionally, discover the Content Creation Machine, which is a powerful tool that seamlessly brings in leads for free.
Enjoy!
Catherine Maley, MBA
⬇️ FREE BOOK:
📕 Get my 5-Star Rated Book, "Your Aesthetic Practice — What Your Patients Are Saying," FREE! Just pay S/H
✅ STAY UPDATED:
🌐 Catherine's Website
📝 Catherine's Blog
🎤 "Beauty and the Biz" Podcast
📺 "Beauty and the Biz" Videocast
🔊 "Beauty and the Biz" on Apple Podcasts
🤝 LET'S CONNECT:
➡️ Instagram
➡️ Facebook
➡️ Twitter
➡️ LinkedIn
P.S. If you need help differentiating yourself, schedule a complimentary 30-minute strategy call with me.
Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE!
Catherine Maley, MBA:
Everybody that's going to wrap it up for us today on Beauty and the Biz.
If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA.
If you've enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don't miss any episodes. And of course, please share this with your staff and colleagues.
And we will talk to you again soon. Take care.
"The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there.
So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It's guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I've gleaned over the years into one playbook of the most successful practices and what they do to win.
Go to www.CosmeticPracticeVault.com and let's grow your cosmetic revenue."
#cosmeticsurgeonpodcast #plasticsurgeonpodcast #aestheticpracticemarketing #cosmeticpracticestafftraining #cosmeticsurgeonbusinesscoaching #plasticsurgeonbusinesscoaching #strategiesforsurgeons #morepatientsmoreprofits #aestheticsurgeonbusinesscoaching #medspabusinesscoaching #medspamarketinghelp #cosmeticsurgeonmarketinghelp #howtogetmorepatients #plasticsurgeonmarketinghelp #aestheticpracticemarketinghelp #beautyandthebiz #podcastforplasticsurgeons #podcastforcosmeticsurgeons #plasticsurgeonideas #plasticsurgeonagency #plasticsurgeonconsultant #plasticsurgeonstrategies #plasticsurgeonservices #plasticsurgeontrends #plasticsurgerymarketing #marketingplasticsurgeons #marketingplasticsurgery #cosmeticsurgeondigitalmarketing #cosmeticsurgeonmarketing #howtopromotecosmeticsurgery #socialmediamarketingforplasticsurgeons #socialmediamarketingforcosmeticsurgeons #plasticsurgeonsocialmediaideas #howtofindcosmeticpatients #howtofindcosmeticpatients #howtoattractcosmeticpatients #howtoconvertcosmeticpatients #howtoretaincosmeticpatients #cosmeticpatientadvertisingideas #cosmeticpatientstrategies #cosmeticpatientconsultant #cosmeticpatientservices #cosmeticsurgeonads #digitalmarketingforplasticsurgeons #consultanttoplasticsurgeons #consultanttocosmeticsurgeons #seoforplasticsurgeonsusingai #onlinereputationmanagementforplasticsurgeons #leadgenerationforplasticsurgeons #cosmeticpatientreferralmarketing #brandingforplasticsurgeons
#plasticsurgeonleads #patientleads #cosmeticpatientleads #plasticsurgerypatientleads #plasticsurgeryleads #cosmeticsurgeryleads #cosmeticsurgeonleads #getmorepatientleads
What's Your Competitive Advantage — with Catherine Maley, MBA (Ep. 230)
Season 1 · Episode 230
vendredi 3 novembre 2023 • Duration 12:24
📅 Schedule your free 30-min strategy call with Catherine
⚙️ Restart your practice in 7 days
⬇️⬇️⬇️
Hello, and welcome to Beauty and the Biz, where we delve into the intricacies of the plastic surgery industry, and talk about what's your competitive advantage. Here, we explore the business and marketing aspects that can make or break your success.
I'm your host, Catherine Maley, the author of "Your Aesthetic Practice – What Your Patients Are Saying." I also serve as a consultant to plastic surgeons, guiding them to acquire more patients and maximize their profits through strategic planning and effective marketing.
Now, in today's episode titled "What's Your Competitive Advantage — with Catherine Maley, MBA," we'll be addressing a common issue many plastic surgeons face.
A plastic surgeon client was complaining to me the other day that his colleague was doing more surgeries than he was. Nonetheless, he didn't have clarity on the question, "What's your competitive advantage."
He was frustrated because he KNEW he was way more qualified and skilled than this other guy. Besides, he had been in the area longer than this other guy.
And, to top it off, his prices were even better than this other guy's. However, despite all these advantages, "the other guy" was doing better than him.
The answer is both simple and complicated…
Just because you're a great surgeon with impressive credentials, that no longer entitles you to a busy, successful practice. Instead, if you can't answer the question, "What's your competitive advantage," you might struggle.
Our industry has been saturated with lots of choice for cosmetic patients; consequently, they are overwhelmed.
Prospective patients are clicking all over the Internet, and they are visiting many websites. All too often, these websites start looking the same.
They are searching for something more. They are searching for connection.
The prospective patient is searching for a connection with you. Somehow, they have to have an emotional shift when reading about you, watching you, and meeting you.
That's what builds trust and belief that you're the best choice for them. This is key to understanding what's your competitive advantage.
Enjoy!
Catherine Maley, MBA
⬇️ FREE BOOK:
📕 Get my 5-Star Rated Book, "Your Aesthetic Practice — What Your Patients Are Saying," FREE! Just pay S/H
✅ STAY UPDATED:
🌐 Catherine's Website
📝 Catherine's Blog
🎤 "Beauty and the Biz" Podcast
📺 "Beauty and the Biz" Videocast
🔊 "Beauty and the Biz" on Apple Podcasts
🤝 LET'S CONNECT:
➡️ Instagram
➡️ Facebook
➡️ Twitter
➡️ LinkedIn
P.S. If you need help differentiating yourself, schedule a complimentary 30-minute strategy call with me.
Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE!
Catherine Maley, MBA:
Everybody that's going to wrap it up for us today on Beauty and the Biz.
If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA.
If you've enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don't miss any episodes. And of course, please share this with your staff and colleagues.
And we will talk to you again soon. Take care.
"The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there.
So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It's guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I've gleaned over the years into one playbook of the most successful practices and what they do to win.
Go to www.CosmeticPracticeVault.com and let's grow your cosmetic revenue."
#cosmeticsurgeonpodcast #plasticsurgeonpodcast #aestheticpracticemarketing #cosmeticpracticestafftraining #cosmeticsurgeonbusinesscoaching #plasticsurgeonbusinesscoaching #strategiesforsurgeons #morepatientsmoreprofits #aestheticsurgeonbusinesscoaching #medspabusinesscoaching #medspamarketinghelp #cosmeticsurgeonmarketinghelp #howtogetmorepatients #plasticsurgeonmarketinghelp #aestheticpracticemarketinghelp #beautyandthebiz #podcastforplasticsurgeons #podcastforcosmeticsurgeons #plasticsurgeonideas #plasticsurgeonagency #plasticsurgeonconsultant #plasticsurgeonstrategies #plasticsurgeonservices #plasticsurgeontrends #plasticsurgerymarketing #marketingplasticsurgeons #marketingplasticsurgery #cosmeticsurgeondigitalmarketing #cosmeticsurgeonmarketing #howtopromotecosmeticsurgery #socialmediamarketingforplasticsurgeons #socialmediamarketingforcosmeticsurgeons #plasticsurgeonsocialmediaideas #howtofindcosmeticpatients #howtofindcosmeticpatients #howtoattractcosmeticpatients #howtoconvertcosmeticpatients #howtoretaincosmeticpatients #cosmeticpatientadvertisingideas #cosmeticpatientstrategies #cosmeticpatientconsultant #cosmeticpatientservices #cosmeticsurgeonads #digitalmarketingforplasticsurgeons #consultanttoplasticsurgeons #consultanttocosmeticsurgeons #seoforplasticsurgeonsusingai #onlinereputationmanagementforplasticsurgeons #leadgenerationforplasticsurgeons #cosmeticpatientreferralmarketing #brandingforplasticsurgeons
#yourcompetitivepractice #competitiveplasticsurgerypractice #competitiveplasticsurgery
Slow Down or Double Down — with Steven J. Pearlman, MD (Ep. 229)
Season 1 · Episode 229
vendredi 27 octobre 2023 • Duration 48:51
📅 Schedule your free 30-min strategy call with Catherine
⚙️ Restart your practice in 7 days
⬇️⬇️⬇️
Hello, and welcome to Beauty and the Biz where we talk about the business and marketing side of plastic surgery, and whether to slow down or double down.
I'm your host, Catherine Maley, author of Your Aesthetic Practice – What your patients are saying, as well as consultant to plastic surgeons, to get them more patients and more profits.
Now, today's episode is called "Slow Down or Double Down — with Steven J. Pearlman, MD".
After being in practice for many years, some surgeons have had enough. While they enjoy surgery, they do not enjoy the ups and downs of running the business size of their practice.
Or figuring out how much to spend and who to spend it with to get them new patients.
Or, they have had enough of staffing and HR issues to last them a lifetime ;-)
But other surgeons love a challenge and have no intention of slowing down. They see their cosmetic practice more like a puzzle. The puzzle pieces are their resources and assets, so they are constantly fitting the pieces together to make up a smooth running, profitable money-making machine.
This week's Beauty and the Biz Podcast guest was Dr. Steven Pearlman, a facial plastic and reconstructive surgeon in private practice on the upper eastside of NY.
Dr. Pearlman has been in practice over 34 years and instead of slowing down, he chose to double down.
We talked about how he scaled by doubling his space in Manhattan, adding another surgeon, as well as bringing on more technology and staff to run it, and where social media fits into his marketing plan.
We also talked about how he got 256 legitimate reviews from some of the toughest patients in the world (rhino), and his amazing wardrobe and shoe collection.
Visit Dr. Pearlman's websiteEnjoy!
Catherine Maley, MBA
⬇️ FREE BOOK:
✅ STAY UPDATED:
🌐 Catherine's Website
📝 Catherine's Blog
🎤 "Beauty and the Biz" Podcast
📺 "Beauty and the Biz" Videocast
🔊 "Beauty and the Biz" on Apple Podcasts
🤝 LET'S CONNECT:
➡️ Instagram
➡️ Facebook
➡️ Twitter
➡️ LinkedIn
Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE!
Catherine Maley, MBA:
Everybody that's going to wrap it up for us today on Beauty and the Biz.
If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA.
If you've enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don't miss any episodes. And of course, please share this with your staff and colleagues.
And we will talk to you again soon. Take care.
"The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there.
So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It's guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I've gleaned over the years into one playbook of the most successful practices and what they do to win.
Go to www.CosmeticPracticeVault.com and let's grow your cosmetic revenue."
#cosmeticsurgeonpodcast #plasticsurgeonpodcast #aestheticpracticemarketing #cosmeticpracticestafftraining #cosmeticsurgeonbusinesscoaching #plasticsurgeonbusinesscoaching #strategiesforsurgeons #morepatientsmoreprofits #aestheticsurgeonbusinesscoaching #medspabusinesscoaching #medspamarketinghelp #cosmeticsurgeonmarketinghelp #howtogetmorepatients #plasticsurgeonmarketinghelp #aestheticpracticemarketinghelp #beautyandthebiz #podcastforplasticsurgeons #podcastforcosmeticsurgeons #plasticsurgeonideas #plasticsurgeonagency #plasticsurgeonconsultant #plasticsurgeonstrategies #plasticsurgeonservices #plasticsurgeontrends #plasticsurgerymarketing #marketingplasticsurgeons #marketingplasticsurgery #cosmeticsurgeondigitalmarketing #cosmeticsurgeonmarketing #howtopromotecosmeticsurgery #socialmediamarketingforplasticsurgeons #socialmediamarketingforcosmeticsurgeons #plasticsurgeonsocialmediaideas #howtofindcosmeticpatients #howtofindcosmeticpatients #howtoattractcosmeticpatients #howtoconvertcosmeticpatients #howtoretaincosmeticpatients #cosmeticpatientadvertisingideas #cosmeticpatientstrategies #cosmeticpatientconsultant #cosmeticpatientservices #cosmeticsurgeonads #digitalmarketingforplasticsurgeons #consultanttoplasticsurgeons #consultanttocosmeticsurgeons #seoforplasticsurgeonsusingai #onlinereputationmanagementforplasticsurgeons #leadgenerationforplasticsurgeons #cosmeticpatientreferralmarketing #brandingforplasticsurgeons
#doubledownyourpractice #howtoslowdownyourpractice #drstevenpearlman #stevenpearlmanmd #aafprs #americanacademyoffacialplasticandreconstructivesurgeons








