Did you know that 93% of communication is non-verbal? Yet, the marketing industry is saturated with teaching entrepreneurs brain-based content marketing strategies–logical, psychological, and analytical. However, when your energy is magnetic, it’s the most irresistible force in any crowd without you saying a word.Listen in as Kathryn Thompson, a creative rulebreaker, award-winning marketing and communications expert, and the Founder of Creatively Owned, goes against the grain and shows you how to finally BE seen, heard, and a sought-after entrepreneur without having to spend endless hours marketing your business and chasing clients.BE the Sought-After Entrepreneur podcast is here to help you ditch the cookie-cutter, one-size-fits-all approach to marketing and use your unique energy to effortlessly attract the most aligned clients. When you do this, you can spend less time marketing your business and more time doing your soul work and enjoying the richness of your life.If you’re ready to tap into a more powerful way of BEing to attract more clients and create instant appeal for what you’re selling, tune in weekly to BE the Sought-After Entrepreneur podcast. Like what you hear? Subscribe to the show!
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The Most Undervalued Strategy in Business Is the One You're Probably Dismissing
Episode 229
Tuesday, October 14, 2025 • Duration 36:25
Are you dismissing your business wins because they came from people who already know you? Do you feel like success only "counts" if it comes from converting cold audiences through complicated funnels? What if the strategy you've been overlooking as "too simple" is actually the smartest way to grow your business even at seven and eight figures?
In this episode, I share the humbling moment when a seven-figure brand owner asked me to teach a strategy I'd been downplaying as not valuable enough. I unpack why we've created this hierarchy where cold audience conversions feel more "superior" than warm referrals, and why this mindset is costing us the easeful, sustainable growth we actually want. I also reveal what I'd do differently if I started from scratch today, and how focusing on excellence over volume changes everything.
BY THE TIME YOU FINISH LISTENING TO THIS EPISODE, YOU'LL DISCOVER:
Why we undervalue warm audiences, friends, family, and referrals in business, and how this creates an artificial hierarchy that makes us dismiss our actual wins as "not good enough" when they're actually the smartest path to growth.
The specific ways you can leverage other people's audiences without being salesy from teaching in paid communities, speaking on podcasts and stages, to genuinely answering questions with value in complementary (not identical) groups where your expertise stands out.
Why focusing on transforming one person's life with exceptional quality creates a wildfire of referrals, versus building systems designed for volume before you're ready, and how this patient approach leads to being booked out solidly through word of mouth.
How constraint and limitation actually help things thrive, why simplicity is more strategic than complicated funnels for most business owners, and what it looks like to build bite-sized, sustainable growth aligned with who you actually are rather than chasing someone else's goalpost or volume metrics.
And while you’re here, follow us on Instagram @creativelyowned for more daily inspiration on effortlessly attracting the most aligned clients without spending hours marketing your business or chasing clients. Also, make sure to tag me in your stories @creativelyowned.
Selling the Invisible: Exactly how to articulate the value of your cosmic genius even if your message transcends the typical “10k months” & “Make 6-figures” types of promises.
To find out how to own your unique edge, amplify who you truly are (& get paid for it), take your business to cosmic proportions, and have fun doing it, grab it here!!
Stop Trying to Logic Your Way Through Everything and Open Up to Magic and Serendipity
Episode 228
Tuesday, October 7, 2025 • Duration 34:09
Are you feeling like you can't keep doing business the way you've been doing it? Like the success you've built feels heavy, or you're questioning whether you can get back up on that saddle again? What if the burnout, the repetitive patterns, and that feeling of always needing to be "on" isn't about working harder or finding the next strategy, but about fundamentally shifting how you approach magic, timing, and receptivity in your business?
In this episode, I share my year-and-a-half journey through hitting a brick wall in my business, from brick-and-mortar to online, through various business models, only to find myself recreating the same overhead-heavy, always-on patterns I was trying to escape. I unpack the two major themes that emerged from my own transformation and my work with clients…the power of magic and serendipity, and learning to trust divine timing instead of trying to logic your way through everything.
BY THE TIME YOU FINISH LISTENING TO THIS EPISODE, YOU'LL DISCOVER:
Why simplifying your business goes deeper than cutting expenses, and how aligning with your core values rather than someone else's definition of success is essential to creating sustainability without burnout.
The radical concept of magic and serendipity in business, and why our tendency as high-achieving women to ask "what do I need to DO?" actually blocks us from receiving the very opportunities we're seeking.
How to tap into the energy of place and possibility without relocating, through following breadcrumbs like unexpected connections and cultural philosophies, and why shutting down seemingly impractical ideas cuts you off from wisdom trying to come through.
The truth about divine timing and why some of us are designed to peak later in life, how to recognize this in your own journey, and why grinding harder during transition phases usually just creates diversions that lead back to the same brick wall.
Why gifted healers and thought leaders keep trying to fit their spontaneous gifts into rigid frameworks with courses and PDFs and how this dilutes their magic, plus the invitation to trust what wants to come through rather than over-preparing everything.
And while you’re here, follow us on Instagram @creativelyowned for more daily inspiration on effortlessly attracting the most aligned clients without spending hours marketing your business or chasing clients. Also, make sure to tag me in your stories @creativelyowned.
Why Clients Keep Saying "Let Me Think About It" (And the Energetic + Strategic Reasons You Haven't Considered)
Episode 227
Tuesday, September 30, 2025 • Duration 34:08
Are potential clients constantly telling you "let me think about it" or "I want to wait until after the holidays"? What if this waiting energy showing up in your business isn't about your messaging, positioning, or the quality of what you offer but rather a direct reflection of energetic incongruencies and strategic gaps you haven't yet identified?
In this deeply revealing episode, I unpack the phenomenon of "waiting energy" and share my own journey discovering why prospects stayed on the fence about joining Spellbound for years. From recognizing capacity issues to understanding the power of deadlines, I break down both the energetic and strategic elements that create indecision in your potential clients and what you can actually do about it.
BY THE TIME YOU FINISH LISTENING TO THIS EPISODE, YOU'LL DISCOVER:
How your personal capacity, both emotional and practical, directly impacts the energy of your business, including specific examples of how having a full calendar, managing life transitions, or juggling too many offers can create waiting energy that repels clients even when you desperately want them to say yes.
The connection between your own indecisiveness and the indecision you're experiencing from potential clients, revealing how holding onto things too long, sitting in limbo, or avoiding clear action in your own life creates a wishy-washy energy that gets reflected back to you in sales conversations.
Why the evergreen "come when you're ready" model might actually be working against you, with real examples of how clients prioritize programs with deadlines over ones they can join anytime not because of value, but because of basic human psychology around decision-making and competing priorities.
The strategic shifts that changed everything in my business, from implementing seven-day decision windows to limiting monthly enrollment, and how assertiveness and boundaries in your sales process can actually attract more aligned clients rather than push them away.
The courageous questions you need to start asking prospects who say they're not ready, and how understanding their real reasons for waiting (which often have nothing to do with choosing a competitor) can transform both your messaging and your sales strategy moving forward.
Building a Business from the Inside Out and How to Choose Self-Discovery Over Self-Discipline with Kellyn Bechtold
Episode 226
Tuesday, September 23, 2025 • Duration 01:10:27
What if your resistance to traditional business strategies isn't a mindset block to overcome, but actually your inner wisdom guiding you toward authentic success? In this raw and honest conversation, Creative Entrepreneur Coach Kellyn Bechtold (MBA/MPH, Wayfinder Certified Coach) shares her unconventional three-year journey of choosing self-discovery over self-discipline to build her coaching business, The Out Beyond, where she helps creative entrepreneurs grow businesses that function and flourish.
She is a former operations director, trained coach, and Survivor CBS alum, she blends hard strategy with soulful insight to help others create sustainable success through self-discovery instead of self-discipline. This deeply personal episode explores the courage it takes to build a business on your own timeline, the financial fears that arise when you reject conventional wisdom, and how trusting your desires can lead to more sustainable success than forcing yourself through someone else's blueprint.
BY THE TIME YOU FINISH LISTENING TO THIS EPISODE, YOU'LL DISCOVER:
Why resistance to popular business strategies might be your intuition pointing you toward a more aligned path, and how Kellyn learned to use "I don't want to" as valuable business intelligence rather than something to overcome through self-discipline.
The real cost of building a business that doesn't honor who you are, including how Kellyn's corporate experience showed her that even high earners can be miserable, and why inner peace became her new definition of wealth.
How to navigate the financial fears that come with choosing an unconventional business path, including Kellyn's honest sharing about crossing financial boundaries she thought would mean danger, and her practice of "writing checks to herself" for the freedom she's gained.
The difference between building a business from external validation versus internal alignment, and why getting people to say no earlier can actually accelerate your success by filtering out misaligned clients.
Why your timeline for business success doesn't have to match anyone else's, and how taking time to "rest" and figure out your authentic path can actually be the most productive thing you can do for long-term fulfillment and sustainable income.
What Your Astrological Chart Reveals About Your Business Resistance (And Why You Should Listen to It)
Episode 225
Tuesday, September 16, 2025 • Duration 50:33
Have you ever wondered why certain "proven" business strategies feel like nails on a chalkboard to you? What if your resistance to social media content creation, teaching curricula, or networking isn't a mindset block you need to overcome, but actually cosmic intelligence guiding you toward your zone of genius?
In this deeply personal episode, I share how studying my astrological chart revealed why I'd been swimming upstream in my business for years. From discovering my empty 3rd house (explaining my resistance to short-form social media content) to understanding my empty 9th house (revealing why curriculum creation felt so depleting), I break down how specific planetary placements directly correlate to business preferences and natural talents.
BY THE TIME YOU FINISH LISTENING TO THIS EPISODE, YOU'LL DISCOVER:
How empty houses in your astrological chart might explain your resistance to popular business strategies, including specific examples of how an empty 3rd house shows up as difficulty with short-form content and small talk, while an empty 9th house manifests as resistance to traditional teaching formats.
The way your Mercury placement reveals your natural communication style and why forcing yourself to communicate in ways that don't align with your planetary blueprint can drain your energy and repel your ideal clients rather than attract them.
Real case studies of how different astrological placements show up in business, from Mercury in the 5th house creating resistance to "5-step" frameworks in favor of creative expression, to Cancer placements thriving with vulnerable, emotional content over guru-style authority positioning.
Why your specific placements will reveal the type of synastry required to attract the most aligned clients.
How to use astrology, Human Design, and Gene Keys as business strategy tools to build a model that honors your natural wiring, including practical examples of how to pivot from misaligned strategies toward approaches that feel energizing rather than depleting.
And while you’re here, follow us on Instagram @creativelyowned for more daily inspiration on effortlessly attracting the most aligned clients without spending hours marketing your business or chasing clients. Also, make sure to tag me in your stories @creativelyowned.
The Reality Gap That's Shaping Your Business (And How to Recognize When Who You Are and How You Show Up Don’t Match)
Episode 224
Tuesday, September 9, 2025 • Duration 32:27
Have you ever noticed that when you're feeling scattered internally, your business seems to attract the most chaotic clients? I used to think this was just bad luck until I started paying attention to the pattern. Every time I was overwhelmed, saying yes when I meant no, or neglecting my own basic needs, I'd somehow magnetize clients who did the exact same thing.
It turns out there's something much deeper happening than just coincidence. This episode explores the concept of energetic incongruency—how the internal conflicts we carry show up as very real challenges in our external world. We're talking about those hidden fractures between what we say we value and how we actually behave, and why these incongruencies might be the reason you keep hitting the same walls in business.
BY THE TIME YOU FINISH LISTENING TO THIS EPISODE, YOU'LL DISCOVER:
How incongruent messaging goes beyond just your marketing copy and why authentic communication that truly aligns with your personality is the antidote to attracting misaligned clients who treat your content like white noise.
The mirror effect in client relationships and how your internal state of anxiety, impatience, or cognitive dissonance directly influences the type of people and situations you attract into your business sphere.
Why recurring patterns like boundary issues, high return rates, or clients who can't follow through might not be about your business strategy at all but rather reflections of unresolved internal conflicts that need your attention first.
The self-sacrifice trap that's sabotaging your success and how seemingly small acts like skipping meals, ignoring your need for rest, or being impeccable with your word creates energetic fractures that clients unconsciously pick up on and mirror back to you.
And while you’re here, follow us on Instagram @creativelyowned for more daily inspiration on effortlessly attracting the most aligned clients without spending hours marketing your business or chasing clients. Also, make sure to tag me in your stories @creativelyowned.
Selling the Invisible: Exactly how to articulate the value of your cosmic genius even if your message transcends the typical “10k months” & “Make 6-figures” types of promises.
Your Truth Isn't THE Truth (And the Authenticity Paradox That's Keeping You Stuck)
Episode 223
Tuesday, September 2, 2025 • Duration 33:07
I caught myself doing it again. Scrolling through Instagram, seeing a post from someone I usually love, and thinking "I can't believe they just said that. That goes completely against everything I thought they stood for."
Then it hit me—the massive hypocrisy I was living. Here I am, constantly talking about authenticity, encouraging people to show up as their fullest expression, to stop shrinking because someone criticized them... and in the same breath, I'm sitting here judging someone else for their authenticity because it doesn't align with mine.
This episode is about the flip side of the authenticity conversation that nobody wants to talk about. We're so focused on our right to be authentic that we've forgotten other people get that same right—even when their truth challenges ours, even when they evolve in ways we don't understand, even when they post something that triggers the hell out of us.
BY THE TIME YOU FINISH LISTENING TO THIS EPISODE, YOU'LL DISCOVER:
Why saying "I want to be more authentic than that person" is actually comparing your authenticity to theirs (and how this comparison game kills the very thing you're trying to create).
The responsibility trap that's keeping you distracted—why it's not your job to tell other entrepreneurs they're "doing it wrong" and how staying in your lane creates deeper freedom than any authentic expression ever could.
How your judgment of others reveals exactly what you're judging about yourself (and the specific questions to ask when you catch yourself rolling your eyes at someone's content).
The difference between polarizing content that comes from your unique perspective versus manufactured controversy designed to divide—and why one builds authentic connection while the other destroys it.
And while you’re here, follow us on Instagram @creativelyowned for more daily inspiration on effortlessly attracting the most aligned clients without spending hours marketing your business or chasing clients. Also, make sure to tag me in your stories @creativelyowned.
Selling the Invisible: Exactly how to articulate the value of your cosmic genius even if your message transcends the typical “10k months” & “Make 6-figures” types of promises.
Why I Spent 8 Months Building a Business That Made Zero Dollars (And How to Avoid My Expensive Mistake)
Episode 222
Tuesday, August 26, 2025 • Duration 30:55
I spent eight months building the "perfect" business. Perfect logo, perfect colors, perfect fonts, perfect website, perfect brand. I had 50+ logo variations saved in Photoshop and spent hours on Pinterest creating mood boards for my brand aesthetic.
Meanwhile, my mentor kept saying "Fail fast and fail forward, Kathryn. Just launch the offer." But I didn't listen. The safe place for me was staying in creative mode—playing with designs, tweaking copy, perfecting everything behind the scenes where no one could reject me.
Then I sat in a room full of successful online coaches sharing their launch stories, and I realized the truth: I'd spent eight months avoiding the one thing that would actually tell me if I had a business—putting my offer in front of real people who could say yes or no to it.
This episode is about that expensive mistake that almost every high-achieving entrepreneur makes. We perfect everything except the thing that matters most: validating whether people actually want what we're selling.
BY THE TIME YOU FINISH LISTENING TO THIS EPISODE, YOU'LL DISCOVER:
Why focusing on branding, websites, and "looking professional" before validating your offer turns your business into an expensive hobby (and the backwards approach that's keeping you stuck in the building phase).
The exact moment I realized I was doing everything wrong—and the conversation that finally made me launch my first beta program with 4 people (even though it wasn't "perfect").
How to identify when you're hiding in the "safe" creative tasks versus doing the scary work that actually moves the needle (plus the specific activities that create real revenue vs. the ones that just make you feel busy).
The brick-and-mortar business analogy that will completely shift how you think about building your online business—and why you'd never open a physical store the way most people build their online offers.
And while you’re here, follow us on Instagram @creativelyowned for more daily inspiration on effortlessly attracting the most aligned clients without spending hours marketing your business or chasing clients. Also, make sure to tag me in your stories @creativelyowned.
The Permission to Be Too Much (And Why That's Your Superpower)
Episode 221
Tuesday, August 19, 2025 • Duration 30:30
Everyone told me my quiz was too much. After creating what I called "one of the most epic quizzes the interwebs have ever seen" with detailed results pages that took months to develop, one person said it was "overwhelming, there was too much content there."
My inner child started screaming. "Maybe I should take some content away... maybe I'm being too much again." Even though we'd received incredible feedback, that one comment had me second-guessing everything.
But here's what I've learned…the world rewards us for following the status quo, for being the same-same, for not taking up too much space. And if you want to be a trailblazer, an innovator, someone who creates meaningful impact, you have to find the courage to go against the grain.
This episode is about those moments when you choose your fullest expression over fitting in, when you stop shrinking to make others comfortable. When you realize that innovation doesn't come from cookie-cutter content and following what everyone else in your industry is doing.
BY THE TIME YOU FINISH LISTENING TO THIS EPISODE, YOU'LL DISCOVER:
Why unfollowing everyone in your industry is the first step to creative breakthrough (and what type of content to consume instead that will expand your thinking beyond the same-same echo chamber).
The difference between "like-minded" people and "expanders" and why surrounding yourself with people who challenge your worldview is essential for innovation (even when it triggers the hell out of you).
How to recognize when you're caught in the high-achiever trap of constant consumption and doing, and the specific practice that allows insights and intuitive hits to actually come through.
The uncomfortable truth about putting yourself in rooms where you don't belong, and why the biohacking conference I'm attending (that has nothing to do with business) might be the most important investment I make this year.
And while you’re here, follow us on Instagram @creativelyowned for more daily inspiration on effortlessly attracting the most aligned clients without spending hours marketing your business or chasing clients. Also, make sure to tag me in your stories @creativelyowned.
Why I Shut Off My High-Performing Sales Funnel (After 2.5 Years of Success)
Episode 220
Tuesday, August 12, 2025 • Duration 43:22
Everyone told me I was crazy. I had a funnel that performed exceptionally for 2.5 years, 80% show-up rates on sales calls, 6-8x return on ad spend, metrics people would die for. But I felt like I always had my foot on the gas, never able to truly step away.
My mentor kept showing me the data… "Kathryn, these numbers are exceptional!" But my system was screaming for something different.
This episode is about those threshold moments where you choose alignment over metrics, integrity over external validation. When you have the courage to walk away from what's "working" because it's no longer working for who you're becoming. Sometimes the most successful thing you can do is disappoint people who are invested in your old version of success.
BY THE TIME YOU FINISH LISTENING TO THIS EPISODE, YOU'LL DISCOVER:
The exact moment you know you're at a business threshold (and why ignoring this internal signal costs you more than any external metric could ever be worth).
How to recognize when you're making decisions from external pressure versus internal alignment and the specific questions I ask myself when faced with "but it's working" advice.
Why entrepreneurs get trapped in high-performance prisons of their own creation (and the courage required to redesign success around your actual values instead of industry standards).
The difference between process-driven and outcome-driven entrepreneurs, and how knowing your type prevents years of misaligned business building that leaves you successful but unfulfilled.
And while you’re here, follow us on Instagram @creativelyowned for more daily inspiration on effortlessly attracting the most aligned clients without spending hours marketing your business or chasing clients. Also, make sure to tag me in your stories @creativelyowned.
Selling the Invisible: Exactly how to articulate the value of your cosmic genius even if your message transcends the typical “10k months” & “Make 6-figures” types of promises.
Free on-demand training >>>
Selling the Invisible: Exactly how to articulate the value of your cosmic genius even if your message transcends the typical “10k months” & “Make 6-figures” types of promises.
To find out how to own your unique edge, amplify who you truly are (& get paid for it), take your business to cosmic proportions, and have fun doing it, grab it here!!
And while you’re here, follow us on Instagram @creativelyowned for more daily inspiration on effortlessly attracting the most aligned clients without spending hours marketing your business or chasing clients. Also, make sure to tag me in your stories @creativelyowned.
Selling the Invisible: Exactly how to articulate the value of your cosmic genius even if your message transcends the typical “10k months” & “Make 6-figures” types of promises.
To find out how to own your unique edge, amplify who you truly are (& get paid for it), take your business to cosmic proportions, and have fun doing it, grab it here!!
And while you’re here, follow us on Instagram @creativelyowned for more daily inspiration on effortlessly attracting the most aligned clients without spending hours marketing your business or chasing clients. Also, make sure to tag me in your stories @creativelyowned.
Selling the Invisible: Exactly how to articulate the value of your cosmic genius even if your message transcends the typical “10k months” & “Make 6-figures” types of promises.
To find out how to own your unique edge, amplify who you truly are (& get paid for it), take your business to cosmic proportions, and have fun doing it, grab it here!!
Selling the Invisible: Exactly how to articulate the value of your cosmic genius even if your message transcends the typical “10k months” & “Make 6-figures” types of promises.
To find out how to own your unique edge, amplify who you truly are (& get paid for it), take your business to cosmic proportions, and have fun doing it, grab it here!!
To find out how to own your unique edge, amplify who you truly are (& get paid for it), take your business to cosmic proportions, and have fun doing it, grab it here!!
To find out how to own your unique edge, amplify who you truly are (& get paid for it), take your business to cosmic proportions, and have fun doing it, grab it here!!
Selling the Invisible: Exactly how to articulate the value of your cosmic genius even if your message transcends the typical “10k months” & “Make 6-figures” types of promises.
To find out how to own your unique edge, amplify who you truly are (& get paid for it), take your business to cosmic proportions, and have fun doing it, grab it here!!
Selling the Invisible: Exactly how to articulate the value of your cosmic genius even if your message transcends the typical “10k months” & “Make 6-figures” types of promises.
To find out how to own your unique edge, amplify who you truly are (& get paid for it), take your business to cosmic proportions, and have fun doing it, grab it here!!
To find out how to own your unique edge, amplify who you truly are (& get paid for it), take your business to cosmic proportions, and have fun doing it, grab it here!!
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