Have you ever thought, āIf I just raise my prices, Iāll automatically attract those dreamy, premium clients?ā
Iāve been there too.
But hereās the truth: thatās not always how it works. š¬
In this weekās episode of Goals with Soul, Iām busting that myth wide open. Just raising your rates wonāt magically draw in high-level clients (wouldnāt that be nice though?).
Instead, I dive into the concept of premium positioning ā aligning your business with exactly what premium clients are looking for.
Iām sharing the real key to making your offer irresistible to those next-level clients, and spoiler alert: itās all about how you articulate the true value of your work.
From my years of experience as a premium positioning expert, Iāve got some juicy insights to help you elevate your brand and connect with those high-vibe clients youāve been dreaming about.
Ready for some actionable advice to take your business to the next level?
Grab a cuppa and give this episode a listen ā I think youāre going to love it.
Enjoy the listen!
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00:00 Introduction to Goals with Soul
00:51 Why Raising Your Prices Doesn't Work
01:34 Defining Premium Clients
02:18 Common Misconceptions: Charging Your Worth
02:44 Positioning vs. Price
03:41 Building Your Premium Positioning
07:17 Importance of Articulating Value and Expertise
09:10 Invitation to Work with me
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[INVITATION TO WORK WITH JOANNA]ā ā Ā
Information on my 4-Week Intensive for coaches & healers ready to position themselves to attract premium, high-frequency clients.