For this episode of Sell With Authority we’re zeroing in on something every agency needs — trust at scale.
Not vanity metrics. Not louder messaging in an already crowded feed.
Real credibility — earned in public — where your right-fit clients are watching, judging, and deciding whether you’re the expert worth hiring.
The noise isn’t going away. And if you’ve been putting in the work — creating content, showing up on the right channels, following all the authority-building advice — but your pipeline still feels sluggish or unpredictable, you might be stuck in what we call “yelling in a crowded arena.”
And that’s exactly why today’s conversation matters.
According to Edelman’s 2025 Trust Barometer, nearly 70% of buyers say they’ve made a purchasing decision based on what they saw in public forums — reviews, comments, even how companies respond.
Your agency’s reputation, and your clients’ reputations, are being shaped long before any discovery call gets booked. Your authority position isn’t just your content — it’s how you show up in conversations that are already happening online.
What if you could help your agency — and your right-fit clients — show up more consistently, more authentically, and with more trust, without burning out your team?
That’s why I’m excited to introduce today’s guest George Swetlitz, co-founder of RightResponse AI.
George isn’t just another SaaS founder chasing trends. He knows how to lead teams, implement systems, and grow by solving real problems — repeatably.
His mission now is giving agencies a way to scale review response, build trust across platforms, and mine authentic insight — all without sacrificing the human touch.