Social Media for B2B Growth: LinkedIn Strategies and Tips – Details, episodes & analysis

Learn the latest updates on LinkedIn, including a new feature that’s helping users achieve unbelievable impression numbers. From company page updates to profile enhancements, Michelle covers everything you need to stay ahead on LinkedIn.

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://i.mtr.cool/NEDXVZ

Key moments in this episode:

00:00 Celebrating 20K followers
02:05 LinkedIn Company Page updates
05:20 LinkedIn content updates
13:56 LinkedIn Video For You
16:19 Creating Short Form Video for LinkedIn

ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. 

Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/

B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.

Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/

Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

#LinkedIn #LinkedInMarketing #LinkedInNewFeatures

If you want to win at LinkedIn, let's discuss the vital role of LinkedIn analytics in evaluating and enhancing your LinkedIn strategy.

Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today.

Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://i.mtr.cool/NEDXVZ

Key moments in this episode: 

00:00 Introduction: Are You Wasting Time on LinkedIn?
00:32 Embracing LinkedIn Analytics
02:19 Navigating LinkedIn Analytics for Profiles and Pages
06:30 Understanding Post Impressions and Engagement
08:46 Exciting Announcement: Partnership with Metricool
12:39 The Importance of Audience Demographics
17:47 Reporting and Automation Tips
18:50 Actionable Tips and Final Thoughts

Check out episode 119 with Joe Pulizzi to learn about how the Metricool sponsorship happened

https://podcasts.apple.com/us/podcast/joe-pulizzi-the-roadmap-to-becoming-a-content-entrepreneur/id1603908569?i=1000651210950

ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. 

Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/

B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.

Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/

Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

#LinkedIn #LinkedInAnalytics 

‘Personal brand’ on LinkedIn seems to be a catch-all phrase. Learn how to level up beyond a personal brand to a ‘Credible Authority.’

Join this episode’s expert guest Trevor Young, as we discuss his method for a clear path towards growing a credible profile and reputation in a way that’s strategic, sustainable and respectful.

The key moments in this episode are:
00:00 Welcome
04:41 Definition of a ‘Credible Authority'
11:48 Trevor’s Credible Authority Method - Empower, Enhance, Extend and Extract
19:28 Can you be a Thought Leader without a digital presence?
22:29 How to use LinkedIn to build credibility?

Connect with Trevor Young on LinkedIn - https://www.linkedin.com/in/trevoryoung/

ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.

Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/

B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs.

Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/

Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond


#branding #personalbranding #CredibleAuthority #B2BMarketing

Have you considered LinkedIn Events to generate leads for your B2B business? Often overlooked in favour of traditional content, this episode’s expert guest Mark Firth shares his current research on how you can grow your audience to scale your business.

The key moments in this episode are:
03:10 What have you seen change in B2B Marketing in 2022?
06:41 What Event styles work best to generate inbound leads?
13:45 Invite strategies for LinkedIn Events
20:36 LinkedIn B2B Events vs Sales Navigator
25:53 Repurposing LinkedIn Event content

Connect with Mark Firth on LinkedIn - https://www.linkedin.com/in/markfirthonline/

ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.

Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/

B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs.

Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/

Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond


#LinkedInEvents #B2BMarketing #B2BCommunity #socialselling

What exactly is a thought leader, and can anyone become one on LinkedIn? Ashley Faus joins the show to share her expert thoughts on how you too can build your personal brand and become a thought leader on LinkedIn.

The key moments in this episode are:
03:05 Are thought leaders born or made?
08:48 What is the difference between an Influencer vs Subject Matter Expert vs Thought Leader?
20:53 Ashley’s Four Pillars of Thought Leadership
28:50 Can organisations be Thought Leaders?

Connect with Ashley Faus on LinkedIn - https://www.linkedin.com/in/ashleyfaus/

ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.

Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/

B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs.

Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/

Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond


#thoughtleaders #personalbrand #influencer #B2BMarketing #contentmarketing

Are your competitors increasing their market share by getting to opportunities first? The world has changed, and traditional selling methods alone aren’t as effective on their own.

Join this episode’s guest Richard van der Blom as we discuss social selling on LinkedIn for business growth.

The key moments in this episode are:
00:00 Welcome
03:41 What is your definition of social selling and why does it matter today?
11:17 Is social selling just the role of the sales and marketing team?
19:20 What is the importance of having C-Suite execs involved?
22:51 What actions are most important on LinkedIn for Social Selling?
28:22 Favourite LinkedIn features to support social selling

Connect with Richard van der Blom on LinkedIn - https://www.linkedin.com/in/richardvanderblom/

ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. 

Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/

B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs.

Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/

Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond


#socialselling #virtualsales #B2Bsales #B2BMarketing

Turn your employees into video champions with this week’s expert guest Olivia Solomons.

On LinkedIn we have many types of video formats available - Profile videos, video posts, LinkedIn Live – short or long form. Learn how to create video content with confidence. 

Key moments in this episode are:
04:28 What format types of videos work best on LinkedIn?
10:47 What equipment do I need for video content on LinkedIn?
16:51 How can I get my employees over the fear of making video?
23:58 What topics should I cover for my LinkedIn business videos?
27:39 Can I use the content I make on other platforms and vice versa?

Connect with Olivia Solomons on LinkedIn - https://www.linkedin.com/in/oliviarosesolomons/

ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. 

Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/

B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs.

Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/

Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond


#linkedinlivestream #ContentCreator #videocontent #LinkedIn

If you are struggling to generate consistent leads for your business on LinkedIn, join host Michelle J Raymond and expert guest Krista Mollion as they have a deep dive into this topic.

Having grown her own startup from zero to 8-figures as a Silicon Valley entrepreneur and 20+ yr marketing veteran, Krista now helps service-based consultants and early-stage start-up CEOs grow thriving businesses via her online platform for entrepreneurs, fromzero2six.com.

The key moments in this episode are:
03:53 Business Strategy vs LinkedIn Strategy
07:03 What is stopping businesses from generating leads on LinkedIn?
21:35 LinkedIn Lead Generation activities to start today
28:08 Automation and Outsourcing LinkedIn Lead Generation
31:25 The 5 C's of Social Media

Connect with Krista Mollion on LinkedIn - https://www.linkedin.com/in/kristamollion/

ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.

Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/

B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs.

Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/

Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond


#LinkedInStrategy #LinkedInLeadGeneration #LinkedIn

Host Michelle J Raymond discusses personal branding tips on LinkedIn with guest Petra Fisher from Petra Fisher Consulting and why supporting employees to build professional brands pays off.

The key moments in this episode are:
00:00:00 Introduction
00:02:34 What are the benefits of creating a unique professional brand on LinkedIn?
00:09:41 Where and how can you express your individuality on LinkedIn?
00:16:30 How does creating a unique personal brand for my employees help my business grow?
00:22:43 My marketing team wants to standardise profiles and content. Is this OK?
00:31:23 Petra’s favourite LinkedIn feature and why.

Connect with Petra Fisher on LinkedIn - https://www.linkedin.com/in/petrafisher/

ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.

Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/

B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs.

Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/

Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

#personabranding #branding #LinkedIn #linkedinprofile