Ahead of the Game – Details, episodes & analysis

In this episode, host Will Francis⁠⁠⁠⁠ chats with ⁠ Archana Haarnack, Pinterest specialist.

They explore what makes Pinterest such a unique social platform, and how organizations can build their brands there. (It’s not just for arts and crafts!) They also tease out some best practices and creative strategies for posting on Pinterest, as exemplified by brands such as HOOG and MADE. And they highlight some common mistakes that people make when they try to establish themselves on the platform.

Looking to expand your social media skills? Don’t forget to register for our upcoming Instagram webinar.

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The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on ⁠⁠⁠⁠YouTube, Apple Podcasts⁠⁠⁠⁠, ⁠⁠⁠⁠Spotify⁠⁠⁠⁠, and ⁠⁠⁠⁠all other podcast platforms.

And if you enjoyed this episode please leave a review so others can find us!

If you have other feedback for or would like to be a guest on the show, email the podcast team!

In this episode - our 100th! - host Will Francis⁠⁠⁠⁠ chats with ⁠Brian Finnerty, the CMO of educational software company D2L.

They look at Brian's long career in educational technology where he sees the learner as always taking the central role, especially in the age of AI. He explains how he manages their global marketing strategies, and offers insights into the ideal relationship between marketing and sales, as well as tips for anyone considering working in marketing.

"Marketing is a great profession. It's plugged into the heartbeat of a company and its growth and its commercial viability. ---------

To listen to more great conversations with professionals in digital marketing subscribe to Ahead of the Game on ⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠, and the video version on YouTube⁠⁠⁠⁠. And visit the Digital Marketing Institute for thousands of educational resources. You'll find ebooks, toolkits, podcasts, webinars, blogs, guides, and more! ⁠⁠⁠⁠⁠⁠⁠⁠Join as a member for free today⁠⁠⁠⁠⁠⁠

If you enjoyed this episode please leave a review so others can find us!

If you have other feedback for or would like to be a guest on the show, ⁠⁠email the podcast team⁠⁠!

In this episode, we get to mine the mind of marketing great, Rand Fishkin, creator of Moz and SparkToro, among other ventures.

Rand and our host Will Francis have a wide-ranging discussion covering the state of marketing in 2024, how he created SparkToro to allow marketers a better way to understand their audiences, who’s using the tool to best effect, issues around personal branding, and quite crucially – as we’re heard before on the podcast – why we need to keep the human side of marketing balanced with AI.

Stay tuned to the end to find out what the 10-year-old Rand wanted to be when he grew up (and Will’s similar answer) – let’s just say neither of them planned to be a firefighter or a marketing entrepreneur!

Watch this episode on YouTube.

Check out Rand's latest venture, Snackbar Studio. ---------------

The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on ⁠⁠⁠⁠⁠⁠⁠our website⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠, and ⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠.

A ⁠⁠⁠⁠⁠⁠⁠transcript of this episode⁠⁠⁠⁠⁠⁠⁠ is available on the DMI website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! ⁠⁠⁠⁠⁠⁠⁠Join for free today⁠⁠⁠⁠⁠⁠⁠

If you enjoyed this episode please leave a review so others can find us!

Want to let us know other topics you'd like to hear us cover, or want to be a guest on the show? Just drop us a line at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠podcast@digitalmarketinginstitute.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

An in-depth look at what matters and what drives success in ecommerce today. Host Will Francis chats with digital analyst and ecommerce expert Cathal Melinn.

The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.

Check out the DMI's extensive digital marketing library of ebooks, toolkits, podcasts, webinars, guides, templates, advice, and more! Join for free today.

And if you enjoyed this episode please leave a review so others can find us!

How can brands create real value in their social media presence and earn a loyal community? Will Francis talks to social media consultant Alison Battisby, founder of Avocado Social.

The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.

Check out the DMI's extensive digital marketing library of ebooks, toolkits, podcasts, webinars, guides, templates, advice, and more! Join for free today.

And if you enjoyed this episode please leave a review so others can find us!

SEO is often misunderstood but it's really quite simple. Will Francis chats with SEO veteran Joe Williams.

The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.

Check out the DMI's extensive digital marketing library of ebooks, toolkits, podcasts, webinars, guides, templates, advice, and more! Join for free today.

And if you enjoyed this episode please leave a review so others can find us!

Career coach Kevin Reid advises people on how to manage their career and work life, but how does he organize his own time? He chats with Will Francis to explain.

The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.

Check out the DMI's extensive digital marketing library of ebooks, toolkits, podcasts, webinars, guides, templates, advice, and more! Join for free today.

And if you enjoyed this episode please leave a review so others can find us!

What is a leader - in the corporate world, in everyday management and in conflict situations? Will Francis meets senior leader and trainer Orla Nugent and security and defence analyst Declan Power.

The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.

Check out the DMI's extensive digital marketing library of ebooks, toolkits, podcasts, webinars, guides, templates, advice, and more! Join for free today.

And if you enjoyed this episode please leave a review so others can find us!

The Digital Marketing Institute brings you a biweekly podcast that focuses on real-life experiences from digital marketers at the peak of their game. 

The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.

Check out the DMI's extensive digital marketing library of ebooks, toolkits, podcasts, webinars, guides, templates, advice, and more! Join for free today.

And if you enjoyed this episode please leave a review so others can find us!

AI is now an integral part of copywriting. But how do we consider the line between craft and automation, between efficiency and creativity? How do we balance the human touch?

In this episode, DMI podcast producer and today's host, Emma Prunty, is joined by marketing strategist Julie Atherton, and veteran copywriter and AI educator Kerry Harrison.

Some of the key points in an insightful, wide-ranging conversation:

• Which AI tools work best for copywriters
• How to ensure the 'human' remains part of the strategic and creative process, such as through Kerry's concept of an 'AI sandwich'
• Ethics in the application and development of AI
• Transparency between clients and copywriters about AI use and implementing AI policies
• Gender bias in AI models and what we can do about it...
• ...the ongoing importance of encouraging girls and women in tech

Listen to the end to hear Julie and Kerry's top takeaway tips for copywriters!

Contact info:

Julie's website Small Wonder

Kerry's website and her newsletter, Minds and Machines

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The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on ⁠⁠⁠⁠⁠⁠our website⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠, and ⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠.

A ⁠⁠⁠⁠⁠⁠transcript of this episode⁠⁠⁠⁠⁠⁠ is available on the DMI website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! ⁠⁠⁠⁠⁠⁠Join for free today⁠⁠⁠⁠⁠⁠

If you enjoyed this episode please leave a review so others can find us!

Want to let us know other topics you'd like to hear us cover, or want to be a guest on the show? Just drop us a line at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠podcast@digitalmarketinginstitute.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.