Marketing to Millions uncovers the secrets behind profitable online businesses and the marketing strategies for modern entrepreneurs that actually get results.Hosted by marketing strategist, business coach, and the ads manager behind multiple million-dollar launches, Liz Boer, Liz will take you behind the curtain, and campaigns that move the needle in building your online business, influence, and your brand. Along with sharing her best-kept secrets from being in the trenches behind million-dollar marketing campaigns, Liz will interview everyday people who have scaled their businesses to millions, industry experts, and influencers that are making magic happen. Liz and her guests will reveal insights to help you get ahead, reach your goals, and achieve entrepreneurial success. Liz and her guests will provide you with actionable advice and answer your most pressing business and online marketing questions. Expect honest, useful, and energetic conversations about marketing, business, how to profit from your passions, online courses, building an influence, Facebook Ads, social media, hiring a team, and mindset tips.Whether you are just starting out or ready to scale to millions learn the latest marketing and business strategies that will actually get you results so you can design the life and business you love.
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Mini-Series: The 4 Freedom Blocks That Hold You Back in Your Business
Season 1 · Episode 67
Tuesday, October 18, 2022 • Duration 38:46
“We can always make more money. We can never make more time.” - Skye Barbour
What is the freedom block affecting your business's success right now? In this episode, Skye Barbour joins the show to talk about her decision to abandon her corporate career in order to pursue freedom - specifically, more flexibility and time. She breaks down the four freedom blocks and how they might be holding you back from achieving success in your business and life. Skye stresses how to uncover the block that is impacting your business and create systems to continue moving forward. Tap into the latest tips for achieving the freedom you’re looking for!
Skye Barbour is a leadership Coach, Best-selling author, Business Podcaster, Farmer's wife, and Mummy to 2 boys. Since 2018 she has been on a mission to evolve female leaders, helping them align and leverage their time, team, and talent. After working in corporate management for 15 years and hitting burnout she ended up in the hospital. 5 months pregnant with no turning back she took the plunge and quit, starting up Skye Barbour LTD. Since then, she has helped hundreds of ambitious women scale their businesses while leading a life they love.
Key Highlights:
[00:01 - 08:03] Quitting Corporate Career to Pursue Freedom
[08:04 - 16:00] How to Set Boundaries and Know When Starting a New Career
[16:01 - 23:07] Find Your Calling and Start Living It
[23:08 - 30:48] How to Overcome the Freedom Blocks
“You've got to be prepared to trust yourself, evolve, and grow each day because if you look for perfection, you won't move.” - Skye Barbour
“You need to be aware of your unconscious leadership style so that you can reduce those freedom blocks and allow you to put the things in place.” - Skye Barbour
LEAVE A REVIEW + and SHARE this episode with someone you know who wants to build their online business, influence, and brand. You can listen to Marketing to Millions on Spotify, Stitcher, or iTunes.
Mini-Series: How to Unleash Your Inner Feminine Energy with Olivia Heine
Season 1 · Episode 66
Tuesday, October 11, 2022 • Duration 37:18
“You and your wellbeing are not meant to be sacrificed for what you're creating. You can actually create both at the same time.” - Olivia Heine
Are you incorporating your feminine energy into your life to release the burnout cycle? In this episode, Olivia Heine digs into her experience breaking through burnout and how it was a process that took time and effort, but she was ultimately successful in transforming it into a thriving business. She highlights why practicing and honoring rest is key to achieving creative downloads, clarity, and ideas Olivia recommends shifting out of the energy of "random action" and into a more intuitive approach, which begins with tuning into one's intuition and practicing a connection with one’s body. Pay close attention to how incorporating feminine energy into your business and personal life can help you to thrive and feel aligned. Listen and enjoy!
Olivia Heine is the Burnout & NLP Success Coach behind Decluttered Intentions. She is your Feminine Flow CEO, Time-Freedom lifestyle curator, and fellow ambitious goal-getter, on a mission to deconstruct the way we have been taught to work and strive for success. Teaching the “Feminine Art of Productivity and Success”, she speaks, teaches, and coaches ambitious and high-achieving women, supporting them in ending the toxic cycle of overworking, hustling, and overwhelm, so they can work smarter, not harder, to expand their success and reclaim their time, energy and freedom.
Key Highlights:
[00:01 - 07:50] Breaking Through Burnout and Start Thriving Again
[07:51 - 15:54] How to Lean into the Feminine When You're Burned Out
[15:55 - 23:38] Creating a Rhythm of Rest to Improve Productivity
[23:39 - 31:22] Transitioning Into a Thriving Business
Zero to 18K Followers In Under ONE Year Using Instagram Reels
Tuesday, May 10, 2022 • Duration 41:21
“You're really missing a huge opportunity if you're not taking advantage of reels.” - Kelly McKenna
Are you making sure to create engaging and captivating content for your audience on your Instagram page? It's important to be transparent but also be strategic in how you post to grow and succeed in your business. In this week’s episode, our incredible guest Kelly McKenna provides relevant tips for shooting and editing reels in order to create content that's both engaging and useful to connect with your audience. She also discloses why it's important to have a good balance between being creative and being relatable, and why you should test different marketing strategies. Listen and enjoy!
Kelly is a licensed therapist who specializes in helping millennial women overcome anxiety. She also coaches other therapists and helps them to launch and grow their private practice using social media marketing.
[00:01 - 10:03] Grow Your Audience by Creating Engaging Content
[10:04 - 20:42] Keep in Mind What Will Appeal to Your Audience
[20:43 - 30:37] Have A Short Learning Curve When It Comes to Creating Videos
[30:38 - 40:07] Experiment and Try New Things To Increase Engagement
“You're really missing a huge opportunity if you're not taking advantage of reels.” - Kelly McKenna
Scaling Secrets + How To Grow An Engaged Email List
Episode 56
Tuesday, April 26, 2022 • Duration 29:39
“Think about the customer experience and how we can complement what they're doing versus bombarding them with the information that they're not ready for.” - Destini Copp
We live in a day and age where people are so inundated with information that they're not going to respond to anything unless they're really interested in it. So if we want people to actually take action, we have to be very creative and come up with something that's really going to pique their interest. In today’s episode, we have an insightful conversation with Destini Copp, a marketing expert who helps entrepreneurs launch and grow their online businesses with time-saving templates, swipe files & simplified MBA-like training. She will share how to generate leads and how to increase conversions on your website. She will talk about how you can understand your ideal customer and figure out what would make them happy in order to be successful and provide a unique experience. She also discloses how you can increase the chances that someone will take action and sign up for your email list or purchase your product or course.
Key Highlights:
[00:01 - 10:22] Keep Things Simple!
[10:23 - 20:36] Ensure That People Are Satisfied with The Experience
[20:37 - 28:34] Continue to Create Great and New Content
How can creating online courses benefit your online business? For one, it is an asset you can receive unlimited earnings from, 24/7. In this episode, I’ll discuss some practical tips to apply when launching your digital course and the ways to effectively generate leads. The key is not to be too pushy and to offer value first before anything else. Don't forget to check out the helpful links and tools mentioned in the episode!
[00:01 - 03:40] The Multiplying Benefits of Digital Courses for Your Business
[03:41 - 15:25] Tips and Tricks for Better Leads Generation
[15:26 - 22:35] Underused but Effective Strategies to Employ
[22:36 - 27:31] Wrapping Up!
Key Quote
“Contrary to what you might believe, you don't have to wait years for the perfect evergreen transition. To start making six figures from your digital course, you don't have to spend hours and hours desperately trying to get people to sign up either. You can use streamlined and efficient strategies that won't have you staring at your laptop all night long, or feeling overwhelmed or wondering if anyone will buy from you.” - Liz Boer
Tax Deductions For The Self-Employed + Changes Coming For 2022
Episode 54
Tuesday, March 29, 2022 • Duration 38:41
“Whoever is listening, I'm talking directly to you. Separate your business and personal finances. So get a business bank account. That is going to make just the organization of everything so much simpler, it's gonna make tax time easier for you, it's going to make just knowing your numbers and knowing if you're profitable, easier for you.” - Brittney Suttle
Tax and finances may seem to be daunting for business owners, but it doesn’t have to be that way. In this episode, Brittney Suttle demystifies tax and organizing your finances by knowing some tricks and utilizing tools. She also discusses tax laws and due dates to take note of. Employing the tactics can make life as an entrepreneur less stressful for you.
Brittney Suttle, an Indianapolis-based CPA, is the founder of Knies & Co, a virtual CPA firm working with online entrepreneurs. An educator and self-proclaimed financial guru, her mission is to make money more approachable for women. She passionately works to help female entrepreneurs get more out of their business (& life) through great money management & simple systems. She is currently obsessed with pasta, her flexible schedule, and no make-up days. When not on the other side of this computer, you can find her working at one of her rental properties, sipping champagne on the porch with her husband, or entertaining her little one, Sam.
[00:01 - 05:09] Finances Do Not Have to Be Complicated
[05:10 - 20:21] Steps to Take for Getting Organized with Tax Filing
[20:22 - 34:17] Due Dates, Forms, and Tax Estimates
[34:18 - 38:42] Wrapping Up!
Key Quotes
“These [add-ons] are the expenses that you may be paying for personally, but are also business related, because you do use them at least partially for your business. So because they're not necessarily run through and paid via your business, you just don't think about including them as a deduction. And these are things like your cell phone and internet.” - Brittney Suttle
How to Effectively Market Your Podcast With Jenny Suneson
Episode 53
Tuesday, March 15, 2022 • Duration 37:46
“It [achieving results from podcasting] is not really that instantaneous. But if you keep up with it, and you keep staying consistent, and you're constantly talking about what you have to offer and providing that value, then yes, you're going to see the benefits from your podcast.” - Jenny Suneson
Welcome to the Marketing To Millions Podcast, I’m your host, Liz Boer! In this episode, I welcome Jenny Suneson to discuss how we can use podcasts to let listeners warm up to us and turn them into leads. Through the right tools and strategies, it is possible to make the most out of your podcast in the marketing ecosystem.
Jenny is a podcast launch strategist + manager that helps female entrepreneurs launch + grow their podcasts and start turning their listeners into leads. She also hosts Savvy Podcasting for Entrepreneurs which is a podcast for female entrepreneurs looking to get into the ears of their ideal clients and customers and learn about what's actually working in the podcasting world. When she's not working on her business or recording podcast episodes, she's hanging out with her hubby, son Everett, and two Goldendoodle pups.
[00:01 - 07:04] Thriving Through Podcasting in the Marketing Ecosystem
[07:05 - 11:58] The Opportunity for Establishing Authenticity and Strategic Offering
[11:59 - 28:52] Listener Engagement through Value and Consistency
[28:53 - 34:02] Tools and Numbers to Track for Progress
“You can't create a sales funnel and leave it. It might be automated and it should be automated, but it should not be abandoned.” - Liz Boer
Welcome to the Marketing To Millions Podcast, I’m your host, Liz Boer! It may seem like creating a sales funnel is a one-time act because of how much time and energy it takes to establish it, but in this episode, I will tell you how monitoring the stages and tweaking along the way can mean gaining more thousands of dollars than your current metric. Get to know some practical tips as well as problems to avoid on the way to achieving your target conversion rate!
[00:01 - 07:20] Crafting an Effective Sales Funnel from Start to Finish
[07:21 - 16:25] Practical Steps to Target Low Conversion Rates
[16:26 - 36:07] Get Your Leads On and Avoid the Common Mistakes
“About 90% of people will not purchase from you the very first time you invite them to buy. Trust has to be formed to make people feel comfortable purchasing from you. That's why it takes at least five interactions before a lead converts. ” - Liz Boer
“We need to be prepared to get it wrong and make adjustments. No one expects everything to go right the very first time. So don't give up if you're not getting the results that you want.” - Liz Boer
Let’s get connected!
Systems For Busy Mompreneurs To Stay Ahead of the Chaos With Heather Steinker
Episode 51
Tuesday, February 15, 2022 • Duration 38:13
“You can't master everything. Not everybody is built for that… Just give yourself some grace. And be patient with yourself. And if you don't get it done that day, and you don't get it done the next day, just make sure that you keep trying to get it done.” - Heather Steinker
It’s not easy to be a mom, have a business or job, and raise children at the same time. However, through proper time management, the tasks can be less daunting. Heather Steinker discusses practical tips and strategies to employ such as knowing your “power hour”, setting timers, and delegating tasks in the family.
Following the crumbs in the chaos is a full-time job. As a busy mom of three, a wife to a traveling hubby, and keeping it weird in Austin, Texas, it’s safe to say that Heather’s life is far from boring. Running a household with three young kids takes strategy and a system to keep things moving, like a well-oiled machine. After many moms came to her asking “How do you do it? I swear you have more time in the day than anyone else,” Heather wanted to show them the way! She created Chaos n’ Cookies to help busy mompreneurs stress less and save time through helpful tools and systems to increase productivity in their lives. Heather teaches her clients to be more efficient in their homes or running their businesses, working smarter and not harder.
[00:01 - 05:10] Creating Systems Despite Chaos - Working Smart, Not Hard!
[05:11 - 16:17] Imposing Discipline When Tiny Tasks Get in the Way
[16:18 - 35:29] Tips for Mompreneurs on Online Business and Home Management
[35:30 - 38:14] Wrapping Up!
Key Quotes
How To Automate Course Sales With a Webinar
Episode 50
Tuesday, February 1, 2022 • Duration 29:07
“A lot of people forget that buying decisions are based on psychology. There's an entire process, we go through to decide whether purchasing something will be a good decision for us or a bad one. When you understand that psychology, you can use it to sell better. You can use it to message more clearly.” - Liz Boer
Welcome to the Marketing To Millions Podcast, I’m your host, Liz Boer! In this episode, I will share free webinar secrets to evergreen funnels including the three essential components and two fatal mistakes to avoid! It’s a common misconception that conducting webinars demands too much time and effort but through automated funnels, it is definitely possible to attain high conversion rates. Find out the secrets of a six-figure webinar funnel by securing your spot at the free webinar!
[00:01 - 07:30] Unlimited Revenue through an Evergreen Webinars
[07:31 - 19:30] The Three Essential Components of an Automated Funnel
[19:31 - 26:05] The Common Mistakes You Need to Avoid
“When we flip our sales process and automate through an evergreen webinar funnel, we create the ability to have more reoccurring revenue in our business.” - Liz Boer
“To make a good return on your sales process, this whole funnel should not end when your webinar is over.” - Liz Boer
“Your webinar itself needs to be optimized, which means you'll be able to get more attendees signing up right away, and you will be able to follow up with them through your automated process and make sales on a reoccurring basis.” - Liz Boer
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LEAVE A REVIEW + and SHARE this episode with someone you know who wants to build their online business, influence, and brand. You can listen to Marketing to Millions on Spotify, Stitcher, or iTunes.
“We don't need to always be like an actively sales mode, your content and your wins can help sell for you.” - Kelly McKenna
“You really have to hone your skill and practice and get better at it and get better at figuring out what your audience wants to see and feeling more confident and trying new things.” - Kelly McKenna
LEAVE A REVIEW + and SHARE this episode with someone you know who wants to build their online business, influence, and brand. You can listen to Marketing to Millions on Spotify, Stitcher, or iTunes.
“As you grow and learn more about your market and your ideal customer or what they need from you, you are going to make changes and you're going to pivot from that.” - Destini Copp
“My key takeaway here is just to get creative, think about different ways you can grow and market your business.” - Destini Copp
“The absolute biggest way that I have grown my audience and my email list has been through collaborations with other business owners in my niche.” - Destini Copp
LEAVE A REVIEW + and SHARE this episode with someone you know who wants to build their online business, influence, and brand. You can listen to Marketing to Millions on Spotify, Stitcher, or iTunes.
LEAVE A REVIEW + and SHARE this episode with someone you know who wants to build their online business, influence, and brand. You can listen to Marketing to Millions on Spotify, Stitcher, or iTunes.
“It's still helpful to have people in your corner that are certified, can answer the questions correctly that you have, and are there to support you in the way that your business is set up and the way that you are wanting to grow your business.” - Liz Boer
LEAVE A REVIEW + and SHARE this episode with someone you know who wants to build their online business, influence, and brand. You can listen to Marketing to Millions on Spotify, Stitcher, or iTunes.
“I think it's just a great way to get in front of people and continue nurturing them and to the point where they join your email list and then they start joining your programs and things like that. So It's like kind of the beginning point of a funnel.” - Jenny Suneson
“What's the point of having a podcast and using it for your business if you're not talking about what you do, ever? Because obviously, that's not going to result in income for you.”- Jenny Suneson
LEAVE A REVIEW + and SHARE this episode with someone you know who wants to build their online business, influence, and brand. You can listen to Marketing to Millions on Spotify, Stitcher, or iTunes.
LEAVE A REVIEW + and SHARE this episode with someone you know who wants to build their online business, influence, and brand. You can listen to Marketing to Millions on Spotify, Stitcher, or iTunes.
“You want to get those non-negotiables out first, and then any very important task, whatever you don't get done. And it can wait, it will go to the non-negotiable for the next day so that you're not pushing it… At least [it] will get done the next day, so it's peace of mind. You can move on to being a mom or doing what you need to do.” - Heather Steinker
“You either cut the time short that you would spend for yourself or maybe with your spouse or your family, because you're going to go and organize a closet, or you're going to go and clean up something and take the time away from something else. So you want to time block as much as you can, and really try to stick with it super difficult if you're not disciplined.” - Heather Steinker
LEAVE A REVIEW + and SHARE this episode with someone you know who wants to build their online business, influence, and brand. You can listen to Marketing to Millions on Spotify, Stitcher, or iTunes.
LEAVE A REVIEW + and SHARE this episode with someone you know who wants to build their online business, influence, and brand. You can listen to Marketing to Millions on Spotify, Stitcher, or iTunes.
