7-Figures & Beyond - An Ecommerce Marketing Podcast For 6 & 7-Figure Brands – Details, episodes & analysis

Podcast details

Technical and general information from the podcast's RSS feed.

7-Figures & Beyond - An Ecommerce Marketing Podcast For 6 & 7-Figure Brands

Greg Shuey

Business

Frequency: 1 episode/9d. Total Eps: 75

Today’s Ecommerce marketing landscape looks very different than it did in 2021.

Customer behaviors and preferences have changed dramatically, buyer journeys are longer and far more complex, and ad/customer acquisition costs are on the rise.

Every week, CEOs, CMOs, marketing directors, etc. share their wisdom and insight of what it really takes to scale a brand. Each episode is designed to help you think differently, think bigger, and take massive action toward your goals.

Read moreCollapse

Site

RSS

Apple

Data updated on 04/07/2026

Recent rankings

Latest chart positions across Apple Podcasts and Spotify rankings.

Apple Podcasts

Spotify

No recent rankings available

Shared links between episodes and podcasts

Links found in episode descriptions and other podcasts that share them.

See all

https://www.linkedin.com/in/greg-shuey/
150 shares
https://www.linkedin.com/in/laureltoosure/
10 shares
https://www.linkedin.com/in/kelseycorourke/
4 shares

https://twitter.com/yojimmykim
2 shares
https://mxtoolbox.com/dmarc/bimi/how-to-create-bimi-record
2 shares

RSS feed quality and score

Technical evaluation of the podcast's RSS feed quality and structure.

See all

RSS feed quality

To improve

Score global : 62%

Publication history

Monthly episode publishing history over the past years.

Year

Latest published episodes

Recent episodes with titles, durations, and descriptions.

See all

How to Turn Customer Research Into a Content Strategy That Actually Converts

Season 1 · Episode 75

Thursday, October 16, 2025 • Duration 27:44

Most brands start their content strategy backward, chasing keywords and algorithms instead of starting with what customers are actually saying. In this episode, Greg Shuey flips that approach, walking listeners through how to build a content strategy led by real customer insights. When brands use the voice of the customer as their foundation, their relevance, conversions, and SEO rankings all improve.

Greg outlines a framework for turning raw feedback into actionable assets by categorizing insights into questions, objections, desired outcomes, and triggers. Each maps to specific content types that drive impact—FAQs and blog posts for education, PDP enhancements for objection handling, testimonials for trust, and ad/email hooks for emotion. He explains how to distribute and repurpose these across channels while maintaining alignment with buyer intent.

Finally, he introduces a practical editorial calendar template organized by customer awareness stage and supported by clear metrics. The goal is to take the guesswork out of content creation, ensuring every piece moves the buyer closer to conversion. By prioritizing the customer over the keyword, marketers can create content that resonates deeply, performs consistently, and delivers measurable ROI.

Episode Links

Greg Shuey LinkedIn: https://www.linkedin.com/in/greg-shuey/

https://www.stryde.com/turn-customer-research-into-content-strategy/

Read moreCollapse

Using AI To Analyze Your Customers: How to Turn Raw Feedback into Actionable Strategy

Season 1 · Episode 74

Thursday, October 9, 2025 • Duration 25:03

In this episode of the Seven Figures and Beyond Ecommerce Marketing Podcast, Greg Shuey dives into how AI can help brands unlock the hidden value inside their customer feedback. He explains that while collecting reviews, surveys, and chat transcripts is easy, the real challenge lies in making sense of that data at scale. Traditional manual analysis is slow, subjective, and prone to bias, while AI can quickly process thousands of comments, cluster them into meaningful themes, and surface patterns marketers might never notice on their own.

Greg walks through specific, budget-friendly tools and workflows that make this possible, from using ChatGPT or Gemini to cluster responses by topics like price, quality, and trust, to setting up automations with Tally, Zapier, and OpenAI that summarize new feedback in real time. He also introduces emerging tools like FormWise.ai, which automatically analyzes sentiment and intent within survey data. These insights reveal what truly drives customers to buy, what holds them back, and how they feel about their experiences, all essential inputs for shaping marketing, creative, and even product development decisions.

To bridge the gap between insight and execution, Greg shares a simple framework: list each theme, summarize what customers say, and define what action to take. By focusing on high-impact opportunities, like improving clarity around fit or shipping speed, brands can increase conversion rates, enhance customer satisfaction, and ultimately grow faster. He ends with a challenge: take your last 50 reviews, run them through AI, identify recurring patterns, and act on them. Doing this monthly, he says, will help brands stay attuned to evolving customer sentiment and continually align marketing with what buyers care about most.

Episode Links

Greg Shuey LinkedIn: https://www.linkedin.com/in/greg-shuey/

Formwise.ai: https://www.formwise.ai/

Tally: https://tally.so/

https://www.stryde.com/using-ai-to-analyze-your-customers/

Customer Research on a Budget: How Small Brands Can Outsmart Big Players

Season 1 · Episode 73

Monday, October 6, 2025 • Duration 27:46

Most small and mid-sized eCommerce brands believe customer research is out of reach... something reserved for giants like Nike or Lululemon with six-figure budgets and entire insights teams. But as Greg Shuey explains in this episode of Seven Figures and Beyond, the reality is that understanding your customers doesn’t have to be expensive or complicated. With a few smart tools, the right questions, and a willingness to listen, any brand doing even a modest amount of monthly revenue can uncover the kind of insights that lead to better messaging, stronger conversion rates, and higher customer lifetime value.

Greg walks through five practical, low-cost ways to get inside your customers’ heads, from short post-purchase surveys and live chat transcripts to product reviews and social listening on Reddit or TikTok. He shares the exact questions brands should ask to uncover friction points, emotional drivers, and the why behind every purchase. Along the way, he shows how tools like ChatGPT can help summarize and categorize responses, surfacing the most powerful insights in a fraction of the time it would take manually. These are the same techniques his agency uses to refine ad copy, improve product pages, and reduce customer service tickets — all by better understanding the buyer.

The episode closes with a challenge: don’t overthink it, just start. Spend 15 to 30 minutes this week reviewing your latest product reviews or adding a single open-ended question to your post-purchase email flow. Because the brands that make customer research a habit, not a once-a-year exercise, are the ones that consistently outpace their competitors. In a world where customer behavior changes every few months, the brands that stay curious, stay connected, and act on what they learn are the ones that win.

Episode Links

Greg Shuey LinkedIn: https://www.linkedin.com/in/greg-shuey/

KnoCommerce: https://knocommerce.com/

Gorgias: https://www.gorgias.com/

Why Most eCommerce Blogs Are Useless - And How to Fix Yours

Season 1 · Episode 72

Wednesday, September 17, 2025 • Duration 23:43

Most brand blogs are failing, and not because teams aren’t trying. In this episode, Greg Shuey explains why the majority of ecommerce blogs are nothing more than "digital dumping grounds," full of generic posts, product announcements, and uninspired listicles that never rank, never get indexed, and never drive revenue. Brands either waste money on content that looks good on paper but provides no value, or they half-commit and hope Google magically rewards them. Neither approach works anymore.

Instead, Greg outlines what a performance-driven blog strategy looks like. Successful content is fueled by research: understanding customer pain points, analyzing competitors, and targeting keywords with real demand. It’s written for humans first but structured for algorithms, and it’s relentlessly measured against traffic, rankings, leads, and revenue. Greg also shares his three proven frameworks—Problem → Solution → Product, What to Buy → How to Choose → How to Use, and Options on the Table → Side by Side → Situational Fit—which help brands cover every stage of the buyer journey from awareness to purchase and beyond.

Finally, he makes it clear that blogs can’t just serve Google anymore; they also need to feed AI models like ChatGPT, Perplexity, and Gemini. Authoritative, structured content is increasingly being pulled into AI answers, which means brands that don’t adapt will lose visibility to competitors. Add in the power of community distribution on platforms like Reddit, Quora, and niche forums, and you’ve got a roadmap for transforming your blog into a 24/7 acquisition engine that drives brand awareness, rankings, leads, and revenue.

Episode Links

Greg Shuey LinkedIn: https://www.linkedin.com/in/greg-shuey/

https://www.stryde.com/why-most-ecommerce-blogs-are-useless/

Read moreCollapse

Can’t Afford Everything? Here’s How to Prioritize SEO, Google Ads, and LLMs

Season 1 · Episode 71

Wednesday, September 3, 2025 • Duration 26:34

For growing D2C brands making between $1M and $5M in annual revenue, every marketing dollar counts, and misallocating that budget can have serious consequences. In this episode, Greg Shuey explores how to prioritize marketing investments when resources are limited. He explains that many founders reach this “weird middle stage” where they’ve proven product-market fit but lack the budget or bandwidth to run multiple channels effectively. The key isn’t to do everything, it’s to do the right things in the right order. Greg outlines a clear, phased approach for stacking Google Ads, SEO, and AI-driven optimization efforts based on ROI timeline, effort, and cost.

Greg recommends starting with Google Ads because it delivers fast feedback and revenue, enabling brands to validate which categories, keywords, and creative drive performance. With those learnings, brands can confidently layer in SEO, building out content and optimizing pages around already-proven queries. While SEO takes longer to mature, its compounding returns dramatically improve profit margins over time. Finally, he introduces AI search optimization, the process of increasing brand visibility in AI platforms like ChatGPT, Google’s AI Overviews, and other LLMs. Though still evolving, brands who start early can gain meaningful exposure and future-proof their marketing.

To illustrate the power of this framework, Greg shares a case study of a women’s fashion brand that transitioned from Meta ads to a Google-first strategy. Within six months, they saw a nearly 50% lift in revenue through sequential investments in paid search, SEO, and AI search optimization. Greg closes with reflections on common pitfalls: waiting too long to start SEO, assuming ad channels will scale forever, trying to do too much too soon, and ignoring AI platforms altogether. His message is clear: profitable growth comes not from doing everything at once, but from strategically stacking the right channels at the right time.

Episode Links

Greg Shuey LinkedIn: https://www.linkedin.com/in/greg-shuey/

https://www.stryde.com/how-to-prioritize-seo-ads-llms/

Comparison Content That Converts: Winning Buyers With 'vs' Pages & Posts

Season 1 · Episode 70

Thursday, August 21, 2025 • Duration 23:36

Comparison content is one of the most underused but powerful tools available to eCommerce brands today. In this episode, Greg Shuey breaks down why “X vs. Y” queries represent some of the highest-intent searches online, and why brands can’t afford to leave those answers to random review sites, Reddit threads, or AI hallucinations. Buyers at this stage have their wallets out—they just need clarity and confidence to make the right decision, and comparison content delivers exactly that.

Greg walks through three types of comparison content every brand should consider: product vs. product to help customers navigate options within your catalog, brand vs. brand to position yourself against competitors without bashing them, and category comparisons to educate new buyers who may not yet know what they need. He shares how to structure this content with visual tables, pros and cons, schema markup, and even “best for” sections that guide buyers directly to the right fit while signaling to Google and AI models that your content is authoritative.

The episode closes with a focus on distribution and ROI. Comparison pieces shouldn’t just live on your blog—they can be repurposed for product pages, FAQs, YouTube videos, TikToks, and third-party blogs that provide backlinks and exposure. Done right, comparison content drives visibility across Google and AI platforms, reduces customer service headaches, and bridges the gap between top-of-funnel awareness and bottom-of-funnel purchase decisions. The takeaway is clear: you can either be compared—or you can own the comparison.

Episode Links

Greg Shuey LinkedIn: https://www.linkedin.com/in/greg-shuey/

https://www.stryde.com/comparison-content-that-converts/

Read moreCollapse

Why You Should Build Multi-Platform Relevance Instead of Chasing Keyword Rankings

Season 1 · Episode 69

Monday, August 11, 2025 • Duration 28:08

Greg Shuey opens this episode of 7 Figures and Beyond by challenging eCommerce marketers to stop relying solely on Google rankings as their growth driver and instead focus on building multi-platform relevance. While traditional search is still a massive traffic source, he explains that shifts in user behavior, like the rise of YouTube, Reddit, TikTok, Instagram, and AI tools such as ChatGPT, mean that customers often bypass Google entirely in their product research and decision-making. The result is a more fragmented, harder-to-track discovery journey, where direct visits and brand searches often originate from off-Google sources.

He then breaks down two critical concepts for thriving in this new environment: semantic relevance, which ensures content aligns with the meaning and intent behind a query (not just exact keywords), and narrative relevance, which ensures that every brand touchpoint contributes to a cohesive, consistent story. Greg illustrates how both approaches work in practice, from rethinking keyword strategies to ensuring messaging stays aligned with brand values across platforms. He emphasizes that relevance isn’t just about being found, it’s about being trusted and recognized as part of the conversation wherever customers are looking.

Finally, Greg offers three practical steps to get started: answer real customer questions across multiple formats and platforms, maintain a consistent point of view everywhere your brand appears, and create strategic brand comparison and use-case content to own competitive positioning. He advises tracking mentions across emerging channels, engaging authentically in communities like Reddit, and partnering with rising creators on social platforms. By investing even a few hours each week into building multi-platform relevance, brands can position themselves ahead of competitors who are slow to adapt, unlocking compounding benefits in visibility, authority, and sales over time.

Episode Links

Greg Shuey LinkedIn: https://www.linkedin.com/in/greg-shuey/

Datos State of Search Q2: https://datos.live/report/state-of-search-q2-2025/

The Future of E-Commerce: AI Shopping, ChatGPT, and Shopify Product Feeds

Season 1 · Episode 68

Wednesday, July 30, 2025 • Duration 25:38

The e-commerce world is on the brink of a major disruption, and most brands don’t even realize it’s coming. In this episode, Greg Shuey explores how Shopify’s upcoming product feed integration with ChatGPT is poised to fundamentally change how consumers discover and purchase products online. Instead of scrolling through endless product pages or relying on keyword-based search, shoppers will describe exactly what they want in plain language, and AI will serve them curated product results directly within the ChatGPT interface. For Shopify merchants, this means a brand's visibility in the next era of e-commerce will depend heavily on the quality, structure, and depth of their product feed data.

Greg walks through exactly what needs to change. Standard product titles and basic descriptions won’t cut it anymore. Brands must now craft detailed, benefit-driven product data that sounds natural and answers the types of real-world questions customers might ask an AI. From schema markup and high-quality imagery to robust customer reviews and comparison blog content, every detail matters. These assets not only improve how your brand shows up in ChatGPT but also reinforce its relevance in Google’s evolving AI search experience.

But this isn’t about abandoning traditional marketing, it’s about rebalancing. As AI interfaces become a core part of the shopping journey, Greg urges brands to treat product feeds like prompt engineering and content like context training for large language models. The message is clear: brands that act now will have a first-mover advantage in a more conversational, curated, and intelligent commerce landscape. Those who wait may find themselves left behind, entirely excluded from a growing share of purchase-ready customer interactions.

Episode Links

Greg Shuey LinkedIn: https://www.linkedin.com/in/greg-shuey/

ChatGPT Product Feed Submission: https://openai.com/chatgpt/search-product-discovery/

https://www.stryde.com/ai-shopping-shopify-product-feeds/

5 Consumer Trends That Will Shape Your Marketing Strategy in 2025

Season 1 · Episode 67

Tuesday, July 22, 2025 • Duration 21:29

In this episode of 7 Figures and Beyond, Greg Shuey dives deep into the WARC x GWI 2025 Consumer Trends Report to spotlight the five most important shifts reshaping eCommerce and digital marketing. With data-backed insights and real-world implications, Greg explores how the widening wealth gap is fracturing consumer behavior—forcing brands to either lean into value-driven pricing or premium experiences with emotional resonance. He stresses that “the middle” is rapidly disappearing and urges marketers to choose their lane and build toward it with clarity.

One of the most surprising trends? Consumers now trust creators more than brands. Greg unpacks how creator recommendations are directly driving purchase decisions—not because of reach, but because of perceived authenticity and alignment. He challenges marketers to rethink their approach to influencer marketing and tap into overlooked brand voices like employees and customers who carry built-in credibility. On top of that, AI assistants like ChatGPT and Perplexity are actively rewriting the purchase funnel, making decisions for users, and shifting the point of discovery away from traditional search engines. If brands aren’t showing up in AI-driven recommendations, they’re essentially invisible.

Greg rounds out the conversation with a look at the rise of health-conscious shopping—where functional outcomes like gut health and immunity now drive buying decisions—and the explosion of community as a top-of-funnel growth engine. Whether it’s niche Slack groups, Reddit threads, or offline meetups, consumers are flocking to passion-based tribes for product discovery and peer validation. The brands that adapt quickly, invest in relevance, and build trust across platforms and communities will be the ones who not only win Q4—but set themselves up for long-term growth in 2026 and beyond.

Episode Links

Greg Shuey LinkedIn: https://www.linkedin.com/in/greg-shuey/

2025 Consumer Trends Report Download: https://www.warc.com/content/paywall/article/WARC-Exclusive/2025_Consumer_Trends_Report/en-GB/161373?

From Rankings To Relevance: A New SEO Framework for D2C Growth in 2025

Season 1 · Episode 66

Sunday, July 13, 2025 • Duration 27:35

Organic search isn’t what it used to be, and most ecommerce brands are feeling it. In this episode, Greg Shuey explores why traditional SEO strategies that once fueled predictable growth are losing their effectiveness. With AI Overviews, ChatGPT, and platforms like Reddit and TikTok reshaping how consumers discover and evaluate products, simply ranking for keywords is no longer enough. Greg breaks down how visibility is shifting from search engines to a fragmented discovery ecosystem, and why brands must rethink where and how they show up.

Listeners will learn how “relevance” has become the new driver of discoverability. Greg explains that true relevance means aligning content with user intent across every stage of the buyer journey, not just stuffing keywords on a page. He shares a detailed case study of a client who shifted from pure keyword optimization to a relevance-first content strategy, resulting in a 170% lift in AI overview visibility and significant increases in People Also Ask impressions and LLM mentions. From FAQs to competitor comparisons to forum participation, Greg outlines exactly how they made it happen.

The episode wraps with a practical four-step roadmap that any brand can start using today: gather real customer questions, repurpose them into helpful content, link everything internally to build topical authority, and show up in third-party conversations with intent to educate, not sell. Whether you’re a one-person marketing team or leading a seven-figure D2C brand, this episode gives you the mindset and method to compete in a world where search is no longer the sole gateway to discovery.

Episode Links

Greg Shuey LinkedIn: https://www.linkedin.com/in/greg-shuey/

Ahrefs: https://ahrefs.com/

Sparktoro: https://sparktoro.com/

Alsoasked: https://alsoasked.com/

7-Figures & Beyond - An Ecommerce Marketing Podcast For 6 & 7-Figure Brands – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

Latest published episodes

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

7-Figures & Beyond - An Ecommerce Marketing Podcast For 6 & 7-Figure Brands – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Other99+

LinkedIn59

X2

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Other99+

LinkedIn59

X2