MarTech Podcast ™ // Marketing +…

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https://benjshap.com/contact/
1812 shares
https://benjshap.com/
1807 shares
https://benjshap.com/newsletter
807 shares

https://www.linkedin.com/company/benjshap-llc/
2504 shares
https://www.linkedin.com/in/benjshap/
694 shares

https://twitter.com/benjshap
2165 shares
https://twitter.com/benjshapllc
1812 shares

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Who gets fired first when AI Agents become a reality?

Episode 2273

Friday, June 20, 2025 • Duration 04:53

AI is reshaping advertising roles and responsibilities. Kevan Yalowitz, Global Software and Platform Lead at Accenture, examines which positions face disruption as agentic AI becomes mainstream. He discusses how NotebookLM and similar tools are transforming basic research functions, while emphasizing that technology-savvy professionals who leverage AI will thrive regardless of their position in the organization.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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ChatGPT, Claude, and Gemini enter a cage match...

Episode 2272

Thursday, June 19, 2025 • Duration 05:54

AI is reshaping the advertising landscape. Kevan Yalowitz, Global Software and Platform Lead at Accenture, shares his comparative analysis of leading AI models including ChatGPT, Claude, and Gemini. He demonstrates how each platform excels in different use cases—Gemini for broad data integration, ChatGPT for deep reasoning and research, and Claude for nuanced copywriting—revealing how marketing teams can leverage complementary AI strengths rather than relying on a single solution.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Red Flags Every Marketer Should Know

Episode 2263

Thursday, June 5, 2025 • Duration 07:16

AI hype is creating a marketing technology minefield. Tom Chavez, Founding General Partner at super{set}, shares his expertise from building companies acquired by Salesforce and Microsoft. He reveals how to identify AI posers versus genuine innovators, emphasizes the importance of systems thinking over technical expertise, and explains why vertical AI applications offer better business opportunities than building foundational models.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Using Data To Drive Personalization

Episode 2173

Saturday, December 7, 2024 • Duration 17:48

Su Li Rivera, SVP of Marketing at Rakuten Rewards, delves into the power of data-driven personalization strategies in the e-commerce landscape. Discover how Rakuten, a pioneer in online shopping rewards, leverages data to enhance customer experiences and drive engagement. Show Notes

Connect With:

Su Li Rivera: Website // LinkedIn
The MarTech Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Marketing's Role in Shaping Overall Corporate Strategy -- Jon Miller // Demandbase

Episode 1272

Saturday, June 18, 2022 • Duration 22:57

n part one of our episode with Jon Miller, we talked about how ABM is different than just great targeting as it takes personalization on a next level, and why it’s important to know that it is a strategy, a way of doing business and not just a campaign. Why CMOs should be with the First Team influencing corporate decisions and why technology should be an enabler of a strategy and not the other way around was also explored and tackled. Show Notes

Connect With:

Jon Miller: Website // LinkedIn
The MarTech Podcast: Email // Newsletter // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Productivity Increasing Tech -- Niklas Dorn // Filestage

Episode 1271

Friday, June 17, 2022 • Duration 15:49

Niklas Dorn, CEO of Filestage, talks about the importance of an optimal martech stack. There’s often a struggle to find the balance between keeping teams aligned with communication and allowing them enough time to really focus on tasks. Producitivity starts with etsbalishing processes and workflows, then integrates technology to automate and optimize those processes. Today, Niklas discusses how we can use technology to increase our productivity and output. Show Notes

Connect With:

Niklas Dorn: Website // LinkedIn
The MarTech Podcast: Email // Newsletter // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Optimal Martech Tech Stack -- Niklas Dorn // Filestage

Episode 1270

Thursday, June 16, 2022 • Duration 16:39

Niklas Dorn, CEO of Filestage, talks about the importance of an optimal martech stack. Point solutions vs integrated platforms has been an ongoing debate as it relates to creating an optimal martech stack. While integrated platforms boast the ability to seamlessly share data, point solutions offer flexibility to switch out parts of the tech stack as your business’ needs change. Today, Niklas discusses how to create the optimal martech stack. Show Notes

Connect With:

Niklas Dorn: Website // LinkedIn
The MarTech Podcast: Email // Newsletter // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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How to Grow a SaaS Startup -- Niklas Dorn // Filestage

Episode 1269

Wednesday, June 15, 2022 • Duration 19:21

Niklas Dorn, CEO of Filestage, talks about the importance of an optimal martech stack. Filestage has gone from being a bootstrapped company to a market leader in content review and approval platform for marketing teams. As a SaaS company, they were able to scale their product and user base relatively quickly, but the journey wasn’t without its challenges and pitfalls. Today, Niklas discusses how to grow a SaaS startup. Show Notes

Connect With:

Niklas Dorn: Website // LinkedIn
The MarTech Podcast: Email // Newsletter // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Community Building Secrets From Your Favorite Band -- Alex Ciccimarro // RCA Records

Episode 1268

Tuesday, June 14, 2022 • Duration 17:01

Alex Ciccimarro, Vice President of Marketing at RCA Records, talks about creating an effective marketing plan based on lessons learned from the music industry. More and more brands are starting to build communities around their products and services. Similarly, Grammy-winning artists like Logic, have successfully built communities that remain supportive even throughout long periods without any releases. Today, Alex discusses community-building secrets from your favorite band. Show Notes

Connect With:

Alex Ciccimarro: Website // LinkedIn
The MarTech Podcast: Email // Newsletter // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Music Industry Marketing Playbook -- Alex Ciccimarro // RCA Records

Episode 1267

Monday, June 13, 2022 • Duration 16:10

Alex Ciccimarro, Vice President of Marketing at RCA Records, talks about creating an effective marketing plan based on lessons learned from the music industry. In the age of Youtube and Tik Tok, marketing and music go hand in hand. In fact, as an unknown artist, the potential for acquiring millions of fans and achieving artistic success is more likely through social media than being discovered at an open mic event. Today, Alex discusses the music industry's playbook for marketing. Show Notes

Connect With:

Alex Ciccimarro: Website // LinkedIn
The MarTech Podcast: Email // Newsletter // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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MarTech Podcast ™ // Marketing + Technology = Business Growth – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

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Publication history

Latest published episodes

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

MarTech Podcast ™ // Marketing + Technology = Business Growth – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Other99+

LinkedIn99+

Twitter96

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Other99+

LinkedIn99+

Twitter96