Bitesized: Marketing | Entrepreneurship…

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Avoiding lawsuits with ecom and advertising attorney Robert Freund

Season 2 · Episode 7

Monday, November 13, 2023 • Duration 39:22

Avoiding lawsuits with ecom and advertising attorney Robert Freund.

Marketing isn't all just high converting creatives, killer partnerships and driving off the chart ROI.

Perhaps the less ‘sexy’ side of marketing, but a really important part of making sure you don't fall foul to the multitude of rules and regulations that have done for many and can trip you up!

If you work in the world of digital and social media marketing, Robert has built a sizable social presence for being the go-to resource for knowing what you can, and cannot do to avoid that very event happening.

Content is shared and repurposed constantly across social media platforms and AI deep fakes are on the rise. Knowing what you can and cannot do and say is something you don't want to take a chance on.

We’ve all seen the ‘best coffee in the world’ signs outside the empty local diner. Unless substantiated, that could be a false advertising lawsuit! (please don’t try that one - you get the point).

Covered in the episode:

How Robert started his firm - helping creators and clients keep their money!
Growing his Instagram to be the ‘go to’ legal voice for ecommerce and social media advertising
Common themes of litigation in business
Hierarchy of policies - FTV vs policies from platform / service providers
Do you have the rights? Know the rules and regulations around content sharing and repurposing.
The most outrageous lawsuits Robert's seen and worked on
How to stay compliant without the legal bills
AI and what the future of policies might look like around it
And loads more…

Connect with Robert on Instagram

Connect with Robert on Twitter

Supercharge your team’s creative workflows with Motion.

Supercharge your team’s workflow to bridge the gap between media buyers and creatives.

Motion has been a game changer the agency and our clients:

Visual and customizable creative reporting: get to the insights quicker
Easy to understand metrics, mapped to the consumer funnel stage: know where to optimize
Estimated 2 days per week of time saved from manual data pulling and reporting: more time for creative strategy and execution

Check it out HERE

Subscribe to the Bitesized newsletter: Weekly growth marketing, ecommerce and entrepreneurship insights delivered straight to your inbox.

Join hundreds of other Marketers by joining the list HERE

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Creative that converts, with Evan Lee: head of partnerships at Motion

Season 2 · Episode 6

Friday, October 27, 2023 • Duration 35:57

Creative is the variable.

Evan Lee is now Head of Partnerships at Motion after previously leading Creative Strategy.

Motion is a creative analytics platform, so Evan is as close as anyone to seeing what works, what doesn't and how important creative is in achieving marketing success. If anyone is qualified to talk about the importance of creative, how to develop killer creative briefs, how to analyze and iterate on creative performance… it’s Evan!

This is a must listen for every brand owner, marketer, creative strategist...anyone in marketing!

Highlights from the episode:

Creative is the Variable: With data loss, creative is the new targeting. How brands and marketers need to think differently about their creative strategy and production.
How to structure your creative and media buying teams for the most successful results.

How Motion helps creative strategists and media buyers with visualized and customizable reporting with easy metrics broken down by funnel stage, making it easy to understand what creative is working, what’s not and how to iterate.

Research and personas: The creative strategy process starts with thorough research to understand the target audience and target personas.

How to craft high converting creative: from hooks to CTAs, optimizing for Thumbstop ratio, with the help of Motion Metrics: individual creative reporting by funnel stage
The importance of a killer creative brief, and how to develop them for maximum results.

The creative strategy flywheel: A consistent process of research, ideation, briefing, content creation, evaluation, launch, and creative analytics forms a creative strategy flywheel for ongoing success.

Making "ugly" modular ads: Iteration and modification of creative elements can lead to improved performance, even if the initial creative is working well. Experimenting with different thumbnails, first three seconds, CTAs, and more to optimize creative content.

EP#8 - Launching a brand on TikTok

Season 1 · Episode 8

Wednesday, April 19, 2023 • Duration 34:57

Parker is the Founder and CEO of eyewear brand Kiaura. He has built Kiaura in to a 7 figure brand from $0 - kick started by product testing on TikTok.Really enjoyed talking to Parker about all things brand building, TikTok, Personal Branding & more:

Why DTC isnt a business model
The creative strategy behind going viral
Why he’s the face of the brand - and is it sustainable
The importance of understanding data
When to hire experts
The number 1 thing that builds customer loyalty

Connect with Parker on TikTokCheck out KiauraStay in touch with Daniel on LinkedIn

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EP#7 - Driving revenue & building community with Mobile Apps

Season 1 · Episode 7

Friday, April 14, 2023 • Duration 33:11

In this episode of Bitesized I sat down with Neal Goyal who leads key accounts at TapCart. We discussed:

Why brands should have a mobile app
Building customer loyalty/community and acquiring customer data/behavior through app
Most effective ways of communicating with customers through multiple channels
Common misconceptions around building an app

Connect with Neal on LinkedIn Learn more about Tapcart Keep in touch with Daniel on LinkedIn

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EP#6 - Jeremiah Prummer - CEO KnoCommerce

Season 1 · Episode 6

Thursday, April 6, 2023 • Duration 37:48

In this weeks episode of Bitesized I got the lowdown on post purchase surveys from KnoCommerce CEO Jeremiah Prummer.We discussed:

Understanding your customers: who they are & what motivates them
Rise of 3rd party attribution after 2021 iOS data/privacy changes
Focus shift from scale/acquisition to customer insights/retention
The benefits of using post-purchase surveys

Connect with Jeremiah on LinkedInLearn more about KnoCommerceKeep in touch with Daniel on LinkedIn

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Ep#5 - Omni Channel Growth for CPG Brands

Season 1 · Episode 5

Wednesday, March 29, 2023 • Duration 43:01

In this episode of Bitesized I sat down with Will Nitze, founder and CEO of IQ Bar, the #1 brain + body nutrition company!

We discussed:

Will’s thoughts on 'building in public'
Is DTC a business model or a channel?
How to think through true omnichannel scaling and how to measure success?
IQ Bars biggest marketing ROI
How brands should be thinking about customer loyalty

Connect with Will on LinkedIn

Learn more about IQ Bar

Keep in touch with Daniel on LinkedIn

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Ep#4 - The Lowdown on UGC Ads

Season 1 · Episode 4

Friday, March 24, 2023 • Duration 19:59

In this weeks episode of Bitesized I sat down with creative director Hannah Culver-Zawislak & content creator/creator manager at mint to get the lowdown on UGC Ads.We discussed:

Influencers & Creators - whats the difference?
What makes a great performing piece of UGC Ad content?
How to set yourself up for success?
Tips for creators

Keep in touch with Daniel: LinkedIn

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Ep#3 - Jordyn Casaus - Director of Marketing @ Crown Affair

Season 1 · Episode 3

Friday, March 17, 2023 • Duration 44:19

Jordyn has lead marketing at companies including Buck Mason, New Republic and currently haircare brand Crown Affair. On this episode we discuss building brand loyalty, omni channel marketing strategies, brand and performance, online and offline and the challenges around attribution.Connect with Jordyn: https://www.linkedin.com/in/jordyncasaus/Crown Affair: https://www.crownaffair.com/Keep in touch with Daniel on LinkedIn

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Ep#2 Jeromy Sonne - Founder & CEO Decibel Ads

Season 1 · Episode 2

Monday, March 13, 2023 • Duration 27:49

"For Audio Ads, Frequency is your Friend" - Jeromy Sonne Founder & CEO of Audio Ads platform Decibel Ads breaks down:

🔈What makes a successful Audio Ad Campaign

🔈 Why Frequency is your friend

🔈 When do audio ads make sense for brands

🔈 Audio Attribution for performance marketers

https://decibelads.com/

https://www.linkedin.com/in/jeromysonne/

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Ep#1 Chris Johnson - Chief Strategy Officer @ mint

Season 1 · Episode 1

Wednesday, February 22, 2023 • Duration 29:54

Chris Johnson, ex Common Thread Collective, Fractional CMO and currently Growth Strategist at Mint talks through Growth Marketing for e-commerce brands, where he sees opportunities for brands in 2023 and more.

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