Don't Say Content – Details, episodes & analysis

On this bonus episode, you'll hear our own Devin Bramhall in conversation with Alex Kracov from Dock on his show, Grow and Tell. They talk about how startups should be thinking about content, how she scaled Animalz, and how she grew our podcast, Don't Say Content.

Check out Grow and Tell here: https://www.dock.us/grow-and-tell

In this replay, we're talking about one of those tough moments in leadership. You’re ready to hire marketing talent (either your first hire or a head of marketing), but you don’t have a background in marketing.

What background do you look for? How do you set them up for success?

We’ve seen the downward spiral of failure: your VCs/board giving bad advice, a lack of shared language around marketing roles and responsibilities, an over-indexing on tactics and copy edits— and they all lead to a revolving door of bad-fit marketers coming in and out of your organization. 

Devin and Margaret explore how to successfully hire for and manage a role that you’re not an expert in—on this episode of Don’t Say Content.

Resources: 

Subscribe to our newsletter: https://www.dontsaycontent.com/

Created in partnership with Share Your Genius: https://www.shareyourgenius.com/

Experimentation is the Queen of Marketing Strategy these days as Martech continues to evolve, GenAI content becomes the new keyword stuffing and Google follows their hearts on SERPs in what seems like a midlife crisis-induced mushroom trip. No one knows what’s going to happen, so the best marketing strategy today involves testing & play to determine the best tactical mix for your business. Ned MacPherson, Chief Growth Officer of Power Digital is here this week to share what trends he’s noticing in CRO right now and his thoughts on the future of marketing strategy.

Resources:

Subscribe to our newsletter: https://www.dontsaycontent.com/

Created in partnership with Share Your Genius: https://www.shareyourgenius.com/

Marketing is really just relationship-building at scale. But within that "scale" are activities that aren't 100% programmable. That's what a successful marketing mix looks like. But explaining that to stakeholders isn't always easy. As marketers we have to be both business strategists, human connectors and creatives. Today we're talking with Rachel Elsts Downey, founder/CEO of Share Your Genius, about the growth strategies available in tight economic climates and how no aspects of marketing are, in fact, dead.

Resources:
Connect with Rachel: https://www.linkedin.com/in/rachelelstsdowney/
Subscribe to our newsletter: https://www.dontsaycontent.com/

Created in partnership with Share Your Genius: https://www.shareyourgenius.com/

It’s 5 pm, do you know how your CMO is doing? You probably do, because they are anxiously wading through the same muck wondering how they are going to deliver consistent results while the foundation of their industry and macro environment are in tumult. 

The average day of a CMO right involves trying to strategically plan growth when even demand gen playbooks aren’t functioning like they used to, buyers are taking longer at every stage of the journey, budgets are both reduced and less consistent QoQ, and no one wtf is going to happen with interest rates, search, AI, the election, wars, etc will impact their companies, campaigns, day-to-day lives. 

So yeah, CMOs are feeling it, too, and we talked to a few for this episode as a kind of group hug and reminder: You’re not alone!

Resources: 

Subscribe to our newsletter: https://www.dontsaycontent.com/

Created in partnership with Share Your Genius: https://www.shareyourgenius.com/

What makes a marketing function successful today? 

There are new trends and old playbooks, but what marketers do startups really need? And what about bigger companies? 

We talk structure, success, and our big dreams for what it looks like in the future. 

Join us as we chat through what types of marketers we see rising to the top now, and how marketing can best align and structure itself to grow into the future.

Resources: 

Subscribe to our newsletter: https://www.dontsaycontent.com/

Created in partnership with Share Your Genius: https://www.shareyourgenius.com/

We talked about it way back in season 1. Today, what we’re interested in is: What personal brand currently does for individuals, particularly in a world where there's waning trust among institutions and executives? 

Personal branding is reputation. As tech moves faster, channels change more rapidly, you have to  harness your reputation. Yes, even if you’re B2B. Actually, ESPECIALLY if you’re B2B. 

You have a personal brand, regardless if you’re activating it through social channels. Even if you don’t want to be an “influencer”, this episode is for you. 

Resources: 

Subscribe to our newsletter: https://www.dontsaycontent.com/

Created in partnership with Share Your Genius: https://www.shareyourgenius.com/

Ok, ok. So, we’ve all been wrapping our heads around how to use AI in our content marketing production and distribution for a bit now. It’s time we talk about it. 

In this episode, we dive into some bigger questions. How should you think about AI? How will it affect quality? What does AI change? And what will always remain? 

If you’re using AI, or if you’re too overwhelmed to even know where to start, this one’s for you. 

Resources: 

Subscribe to our newsletter: https://www.dontsaycontent.com/

Created in partnership with Share Your Genius: https://www.shareyourgenius.com/

As you ascend to higher levels in your career, your most valuable skill becomes navigating internal politics, policy, and process. It's not just about managing up when you work for large companies, it's about managing many senior stakeholders and the dynamics they bring with them. Competency goes a long way  to getting the opportunities you want, the budgets you need and support for your initiatives. 

We're going live with Ashley Faus, Head of Lifecycle Marketing at Atlassian, to learn her strategies for navigating the corporate maze to elevate your influence and efficacy.

Connect with Ashley: https://www.linkedin.com/in/ashleyfaus/
Subscribe to our newsletter: https://dontsaycontent.substack.com/
Created in partnership with Share Your Genius: https://www.shareyourgenius.com/

This is the best episode we’ve ever recorded. 

Is it because we get into an in-depth spicy conversation (cough, argument, cough) about why everyone and their mother are measuring awareness and affinity marketing programs totally wrong? Is it because Margaret gets so heated that she drops f-bombs, and eventually Devin says something she RARELY ever says? Is it because we put CFOs completely on blast for ruining marketing metrics?

You decide! 

Resources: 

Subscribe to our newsletter: https://www.dontsaycontent.com/

Created in partnership with Share Your Genius: https://www.shareyourgenius.com/