2X eCommerce Podcast – Details, episodes & analysis

In this episode of the 2X eCommerce Podcast, Kunle Campbell sits down with Steven Duran, Head of Global Commerce Strategy at Carrier Global, to explore how the $20B climate solutions leader is revolutionizing B2B e-commerce.

Steven shares:

• How Carrier reduced B2B e-commerce costs by 90% and cut implementation time from 12 months to 30 days using Shopify.
• The challenges of modernizing legacy systems (yes, fax orders are still a thing!) and creating seamless, touchless commerce experiences.
• Why aftermarket services and IoT (like Carrier’s Abound platform) are driving massive growth opportunities.
• The secret behind Carrier’s One Commerce Accelerator, a Shopify-powered solution that’s transforming how they serve global customers.
• Practical advice for businesses looking to scale their B2B e-commerce operations, including the importance of customer obsession and composable tech stacks.

Whether you’re a small business or a global enterprise, this episode is packed with actionable insights to help you unlock the potential of B2B e-commerce.

Listen now to learn how to future-proof your B2B strategy!

• (00:00) - Why B2B eCommerce is BOOMING – Insider Secrets from a $20B Climate Tech Giant! → Steven Duran
• (02:43) - Meet Steven Duran: Transforming B2B with Technology
• (05:09) - Carrier's B2B eCommerce Evolution
• (08:40) - Challenges and Innovations in B2B Commerce
• (13:27) - Leveraging Technology for Business Growth
• (22:00) - Advice for Small and Medium eCommerce Businesses
• (37:41) - Future Outlook and Customer Obsession

• Kunle Campbell - Host
• Steven Duran - Guest

• Website: 2X eCommerce Website → https://2xecommerce.com/podcast/
• Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/
• Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerce
• YouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/

Get a Copy of Kunle’s Book
Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.

• Buy on Amazon → https://amzn.to/3ybY6WS
• Buy on Walmart → https://bit.ly/3swOuDe
• Buy on Kogan Page → https://bit.ly/44DylLn
• Buy on Barnes & Noble → https://bit.ly/3Pgd4B4
• Buy on WHSmith → https://bit.ly/4bfr9r3

Sponsors:
This episode is proudly brought to you by:

1️⃣ REVIEWS.io
↳ Drive Sales & Reduce Marketing Spending with REVIEWS.io

REVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It’s easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google.

With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you.

To find out more, head over to Reviews.io
Get 10% off your first year—use the code ‘2x’ when you sign up or click here.
New customers only. Terms and conditions apply.

Click here to view the episode transcript.

🚚 ABOUT COREY GANIM:
Corey Ganim is the host of the Amazon Wholesale Podcast and the creator of The Wholesale Network, a growing community of 200+ Amazon sellers. He specializes in high-volume purchasing strategies and supplier negotiation, helping sellers maximize profits and avoid costly wholesale pitfalls.

Join Corey's Wholesale Community here 👉 https://bit.ly/3EoZZCN

• (00:00) - Amazon Wholesale Secrets: How to Find Suppliers & Scale to Millions → Corey Ganim
• (03:29) - Overview of Guest's Businesses
• (04:28) - The Wholesale Network Community
• (06:10) - Amazon and Other Selling Channels
• (06:36) - Product Categories and Group Buys
• (07:43) - Guest's Origin Story
• (10:41) - Starting in Wholesale
• (11:39) - Finding and Working with Suppliers
• (16:57) - First Wholesale Deal and Growth
• (18:39) - Breaking Down a Group Buy Deal
• (23:50) - Unit Economics and Profit Margins
• (26:25) - Team and Automation
• (27:42) - Navigating Amazon's Gating Issues
• (29:08) - Building a Strong Community
• (30:28) - Challenging and Milestone Deals
• (33:14) - 2025 Outlook and Opportunities
• (39:12) - Amazon Advertising Tips
• (41:43) - Ensuring Supply Chain Authenticity
• (44:36) - Building a Robust Wholesale Business
• (47:52) - Conclusion and Resources

• Website: 2X eCommerce Website → https://2xecommerce.com/podcast/
• Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/
• Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerce
• YouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/

Get a Copy of Kunle’s Book
Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.

• Buy on Amazon → https://amzn.to/3ybY6WS
• Buy on Walmart → https://bit.ly/3swOuDe
• Buy on Kogan Page → https://bit.ly/44DylLn
• Buy on Barnes & Noble → https://bit.ly/3Pgd4B4
• Buy on WHSmith → https://bit.ly/4bfr9r3

Sponsors:
This episode is proudly brought to you by:

1️⃣ REVIEWS.io
↳ Drive Sales & Reduce Marketing Spending with REVIEWS.io

REVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It’s easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google.

With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you.

To find out more, head over to Reviews.io
Get 10% off your first year—use the code ‘2x’ when you sign up or click here.
New customers only. Terms and conditions apply.

Click here to view the episode transcript.

Harnessing Neuroscience and AI for eCommerce Success with Dr. A.K. Pradeep

In this episode of the 2X eCommerce Podcast, host Kunle Campbell is joined by Dr. A.K. Pradeep, a leader in consumer neuroscience and AI, to explore how understanding non-conscious consumer data can revolutionize eCommerce operations. Dr. Pradeep delves into applying neuroscience principles like the rule of threes, converting purchase pain into pleasure, and utilizing category-busting metrics to enhance consumer engagement and conversion rates. He also discusses the significance of mass personalization in advertising and practical strategies for leveraging Gen AI to resonate with consumers on a deeper level. This episode is a treasure trove of actionable insights for eCommerce operators looking to increase sales and customer loyalty.

• (00:00) - How to Turn Consumer Neuroscience Insights into eCommerce Growth → Dr. A.K. Pradeep
• (03:01) - Dr. Pradeep's Background and Insights
• (14:04) - Practical Applications of Neuroscience
• (20:43) - Leveraging Non-Conscious Consumer Data
• (26:40) - Practical Application of Non-Conscious Messaging
• (27:51) - The Pitfalls of Mining Social Media
• (28:32) - Understanding and Creating Desire
• (35:54) - Mass Personalization at Scale
• (40:57) - Integrating Non-Conscious Data into Marketing
• (44:33) - Leveraging Sensory.AI Solutions
• (46:35) - Final Thoughts and Practical Steps

1. Sensory AI: Explore Dr. Pradeep’s neuroscience-powered Gen AI platform for crafting personalized marketing strategies: sensory.ai
2. Book: Neuro AI by Dr. A.K. Pradeep: Winning the Mind of Consumers with Neuroscience Powered Gen AI – A guide to leveraging neuroscience and AI in marketing, Available on Amazon: https://amzn.to/4eMRM7T

Creators & Guests

• Kunle Campbell - Host
• Dr. A.K. Pradeep - Guest

Connect with 2X eCommerce:

• Website: 2X eCommerce Website → https://2xecommerce.com/podcast/
• Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/
• Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerce
• YouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/

Get a Copy of Kunle’s Book
Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.

• Buy on Amazon → https://amzn.to/3ybY6WS
• Buy on Walmart → https://bit.ly/3swOuDe
• Buy on Kogan Page → https://bit.ly/44DylLn
• Buy on Barnes & Noble → https://bit.ly/3Pgd4B4
• Buy on WHSmith → https://bit.ly/4bfr9r3

Sponsors:
This episode is proudly brought to you by:

1️⃣ REVIEWS.io
↳ Drive Sales & Reduce Marketing Spending with REVIEWS.io

REVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It’s easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google.

With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you.

To find out more, head over to Reviews.io
Get 10% off your first year—use the could ‘2x’ when you sign up or click here.
New customers only. Terms and conditions apply.

On today’s episode, Ali Rose, Co-Founder & CEO of Genusee, a sustainable and economic eyewear brand and eyeglass frame manufacturer.

Ali Rose worked for a body-positive brand in New York City, designing clothes for women. It was a dream come true until she found out how the fashion industry is slowly killing our planet. Wanting to use fashion for good, she went to India and volunteered in an NGO helping domestically-abused women. Come Christmas 2015 and a water crisis in Michigan, she realized that making an impact doesn’t need the right place but the right way of doing things that benefits not only one, but all.

Ali Rose had a total turnaround from being a designer of fast fashion to becoming a certified B Corp and named as 1 of 56 brands changing the face of American fashion by Vogue. From its suppliers to the board of directors and employees, Genusee reaches out to women, at-risk youth, formerly incarcerated people, homeless individuals and people from minority groups. With the impact of Genusee’s product to the environment and to its community, Genusee is leaving no stone unturned.

It’s a compelling episode as you’d hear Ali Rose talk more about the impact of fast fashion on our planet, building a business that is good for humans and the environment alike, what a B Corp is and what it stands for, how Genusee set up its company to qualify as a B Corp, and concrete plans and steps to implementing a social and environment-friendly changes to your own organization. 

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SPONSORS:
 
This episode is brought to you by:
 
Recharge

This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants.

Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships.

Turn transactions into relationships and experience seamless subscription commerce with Recharge.

Find out more on rechargepayments.com/2x.

Tidio

This episode is sponsored by Tidio, the highest-rated live chat app on Shopify. Tidio is a versatile platform that offers personalized shopping experiences, boosts customer satisfaction, and manages all communication channels on one dashboard. It can automate up to 47% of recurring questions with its deep Shopify integration.

With the budget-friendly Tidio Plus Plan, you get a dedicated customer success manager, personalized training sessions, and more. Tidio powers over 300,000 brand websites, including Shell, Wellbots, and Valyou Furniture. Head to Tidio.com/2X to take control of your customer relationships and supercharge your growth.

On today’s episode, Kunle is joined by Kristel de Groot, Co-Founder & CMO of Your Super, a plant-based brand 

Kristel and Michael, her partner in life and business, met as young athletes, playing tennis. With their vibrant energy and youth, they were able to get scholarships and travel to play. However, this changed when Michael was diagnosed with cancer at the age of 24. With her knowledge in nutrition and inspired by a movie, Kristel went on to learn more about plants and how they can help our bodies fight off the cancer gene and reduce the risk of having one.

Knowing only a little about eCommerce and the market, Kristel and Michael joined a summit in Ireland and were able to get the attention of an investor who would usually invest in tech brands but became interested in their products. With an upcoming book, Kristel aims to share how we can change our lives by eating superfoods and integrating them into our lifestyles.

It’s an inspiring episode as you’d hear Kunle and Kristel talk more about their journey starting Your Super, product sourcing, Kristel’s new and upcoming book, supporting women, and getting into D2C and retail.

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SPONSORS:

This episode is brought to you by:

Recharge

This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants.

Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships.

Turn transactions into relationships and experience seamless subscription commerce with Recharge.

Find out more on rechargepayments.com/2x.

Tidio

This episode is sponsored by Tidio, the highest-rated live chat app on Shopify. Tidio is a versatile platform that offers personalized shopping experiences, boosts customer satisfaction, and manages all communication channels on one dashboard. It can automate up to 47% of recurring questions with its deep Shopify integration.

With the budget-friendly Tidio Plus Plan, you get a dedicated customer success manager, personalized training sessions, and more. Tidio powers over 300,000 brand websites, including Shell, Wellbots, and Valyou Furniture. Head to Tidio.com/2X to take control of your customer relationships and supercharge your growth.

On today’s episode, Kunle is joined by Parker Olson, Founder of Forij, a healthy and sustainable granola and meal bar infused with mushroom’s brain and body benefits.

Parker Olson’s love for how the brain works led him to love neuroscience and became a self-proclaimed biohacker. His curiosity about his nutrition made him experiment with different nutrition regimens until he found mushrooms. Parker tried different products like mushroom tea alternatives, mushroom coffee, liquid extracts, etc., but none made him love to take it every day because of their taste so he did his own decoctions. He researched, joined their local mycological society, and worked with a chef until he created something that he loved.

After finding himself joining a startup conference, Parker found himself an investor but challenges do not end after getting funding. As he mentioned, they are “taking it day by day.” He also identified three challenges with customer subscriptions, one of which is very interesting.

It’s an insightful episode as you’d hear Kunle and Parker talk more about Forij’s successes and challenges, the importance of customer feedback and running market tests, as well as making sure to get the packaging, pricing, and placement right.

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SPONSORS:

This episode is brought to you by:
 
Recharge

This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants.

Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships.

Turn transactions into relationships and experience seamless subscription commerce with Recharge.

Find out more on rechargepayments.com/2x.

Tidio

This episode is sponsored by Tidio, the highest-rated live chat app on Shopify. Tidio is a versatile platform that offers personalized shopping experiences, boosts customer satisfaction, and manages all communication channels on one dashboard. It can automate up to 47% of recurring questions with its deep Shopify integration.

With the budget-friendly Tidio Plus Plan, you get a dedicated customer success manager, personalized training sessions, and more. Tidio powers over 300,000 brand websites, including Shell, Wellbots, and Valyou Furniture. Head to Tidio.com/2X to take control of your customer relationships and supercharge your growth.

On today’s episode is Kunle, Co-Founder of Octillion, an acquisition platform company of “clean” skincare, food, and beverage brands.

On his another solo podcast, Kunle reflects on things he had learned from September 2022, when his partner in Octillion, Ayo Disu came to the podcast as a guest. Kunle and Ayo talked about their plans for Octillion and their newly acquired brands at the time, Lean Caffeine and Clean & Pure.

Kunle bares the good, the bad, and the ugly in the process of growing a business or a company, from an investment that didn’t come through and to knowing more about their own company. They did process analysis, customer research, and finance which is building a good relationship with their banks and suppliers.

It’s an interesting episode as you’d hear Kunle talk more about what Octillion has been doing to grow, their in-depth look into Octillion and their acquired companies as well as its customer research and finance perspectives.

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SPONSORS:

This episode is brought to you by:

Recharge

This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants.

Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships.

Turn transactions into relationships and experience seamless subscription commerce with Recharge.

Find out more on rechargepayments.com/2x.

Tidio

This episode is sponsored by Tidio, the highest-rated live chat app on Shopify. Tidio is a versatile platform that offers personalized shopping experiences, boosts customer satisfaction, and manages all communication channels on one dashboard. It can automate up to 47% of recurring questions with its deep Shopify integration. 

With the budget-friendly Tidio Plus Plan, you get a dedicated customer success manager, personalized training sessions, and more. Tidio powers over 300,000 brand websites, including Shell, Wellbots, and Valyou Furniture. Head to Tidio.com/2X to take control of your customer relationships and supercharge your growth. 

On today’s episode, Kunle is joined by Marius Laza, the CCO (Chief Customer Officer) at Tidio, a customer experience platform that serves over 300,000 eCommerce merchants globally, most of which are on the Shopify platform. Marius shares insights on how eCommerce businesses can leverage live chat and chatbots to improve their customer experience, drive sales, and increase customer loyalty.
 

The conversation starts with Marius discussing how Tidio's live chat and chatbot software can help eCommerce businesses improve their customer service by freeing up time for their customer support teams. This, in turn, allows them to focus on more complex queries and increase customer satisfaction. Marius also highlights how Tidio's Magic Wand feature can normalize any customer service tone of voice, which is especially helpful for companies with offshore resources.
 

The discussion then moves on to how live chat can help with lead generation. Marius shares how Tidio's support team has been able to identify leads and send them to the sales team, resulting in increased sales. He also emphasizes that live chat is one of the most underrated customer acquisition channels and that eCommerce brands should not delay instant gratification for customers who are ready to buy.
 

Kunle then asks Marius for his advice on how eCommerce brands can navigate growth through customer success in 2023. Marius recommends that companies focus on turning high-intent traffic into buyers by triggering the right chatbot at the right time. He notes that it's not about bringing more people to your website, but rather bringing the right people and leveraging technology in the right way to get the job done.
 

Overall, this episode is a must-listen for eCommerce business owners and marketers who want to improve their customer service, increase sales, and build customer loyalty. Whether you're new to live chat or an experienced user, Marius's insights and recommendations will provide valuable takeaways for your business.

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SPONSORS:
 
This episode is brought to you by:
 
Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

Recharge

This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants.

Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships.

Turn transactions into relationships and experience seamless subscription commerce with Recharge.

Find out more on rechargepayments.com/2x.

On today’s episode, Kunle is joined by Yong-Soo Chung, Founder of Urban Every Day Carry, a business and community supporting creative makers and designers of knives from all over the world.

Inspired by the families of his high school classmates whose parents were C-level executives working in big companies and being a South Korean immigrant in a white-dominated private school, Yong-Soo was driven to start a company one day. A few years later, he built not just one but four ventures or businesses. He did not just build a money-making business but also built a community that brings people with a certain passion.

Yong-Soo’s first company is Urban Everyday Carry, a company that helps small-time knife makers and designers all over the world which brought together a community of people with a passion of collecting knives, and sharing stories with each other. GrowthJet is a climate-neutral 3PL that was primarily just a solution to a troublesome order fulfillment for Urban EDC. 

The third one, Spotted by Humphrey, an online dog products boutique, was an unexpected venture after Yong-Soo and his wife’s French Bulldog suddenly became an Instagram sensation. Lastly, First Class Founders, Yong-Soo’s podcast where he shares his experiences on a podcast in hopes to inspire and prevent business owners to commit mistakes that he had made while he was still starting his own.

It’s an awe-inspiring episode as you’d hear Kunle and Yong-Soo talk more about Urban EDC’s core values, operations, and growth, GrowthJet’s First and Class Founders’ advocacies, and Spotted by Humphrey’s story. 

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SPONSORS:
 
This episode is brought to you by:
 
Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

Recharge

This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants.

Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships.

Turn transactions into relationships and experience seamless subscription commerce with Recharge.

Find out more on rechargepayments.com/2x.

On today’s episode, Kunle is joined by Mike Abadi, Co-Founder & CEO of Sunday Citizen, a home textile brand that designs and manufactures luxury blankets, towels, robes, and other home goods. Mike shares his journey into entrepreneurship and how he grew Sunday Citizen from a small Amazon-based brand to a profitable business with a thriving community.

Mike talks about the importance of building relationships with factories, managing supply chain risks, and aligning short-term and long-term finances. He explains how Sunday Citizen diversified its supply chain by shifting a large chunk of its production to Mexico and Turkey, which helped the brand to de-risk its exposure to China. Mike also shares how Sunday Citizen collects customer data in its brick-and-mortar stores and online, and the importance of creating a seamless shopping experience for customers.

Listeners will learn about the challenges of scaling a business, building a team, and finding the right partners to work with. Mike shares his best mistake to date and how it helped him become a better entrepreneur. Finally, he offers advice to aspiring entrepreneurs and encourages them to focus on building a strong brand and community.

-----------
 
SPONSORS:
 

This episode is brought to you by:
 
Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

Recharge

This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants.

Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships.

Turn transactions into relationships and experience seamless subscription commerce with Recharge.

Find out more on rechargepayments.com/2x.