Explore every episode of the podcast 2X eCommerce Podcast
| Title | Pub. Date | Duration | |
|---|---|---|---|
| Why B2B eCommerce is BOOMING – Lessons from Carrier a $20B Climate Tech Giant! → Steven Duran | 11 Feb 2025 | 00:42:40 | |
In this episode of the 2X eCommerce Podcast, Kunle Campbell sits down with Steven Duran, Head of Global Commerce Strategy at Carrier Global, to explore how the $20B climate solutions leader is revolutionizing B2B e-commerce. Steven shares:
Whether you’re a small business or a global enterprise, this episode is packed with actionable insights to help you unlock the potential of B2B e-commerce. Listen now to learn how to future-proof your B2B strategy!
Creators & Guests
Connect with 2X eCommerce:
Sponsors: 1️⃣ REVIEWS.io REVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It’s easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google. With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you. To find out more, head over to Reviews.io Click here to view the episode transcript. | |||
| Amazon Wholesale Secrets: How to Find Suppliers & Scale to Millions → Corey Ganim | 04 Feb 2025 | 00:50:03 | |
🚚 ABOUT COREY GANIM: Join Corey's Wholesale Community here 👉 https://bit.ly/3EoZZCN
★ Support this podcast ★ Connect with 2X eCommerce:
Sponsors: 1️⃣ REVIEWS.io REVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It’s easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google. With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you. To find out more, head over to Reviews.io | |||
| How to Turn Consumer Neuroscience Insights into eCommerce Growth → Dr. A.K. Pradeep | 26 Nov 2024 | 00:50:24 | |
Harnessing Neuroscience and AI for eCommerce Success with Dr. A.K. Pradeep In this episode of the 2X eCommerce Podcast, host Kunle Campbell is joined by Dr. A.K. Pradeep, a leader in consumer neuroscience and AI, to explore how understanding non-conscious consumer data can revolutionize eCommerce operations. Dr. Pradeep delves into applying neuroscience principles like the rule of threes, converting purchase pain into pleasure, and utilizing category-busting metrics to enhance consumer engagement and conversion rates. He also discusses the significance of mass personalization in advertising and practical strategies for leveraging Gen AI to resonate with consumers on a deeper level. This episode is a treasure trove of actionable insights for eCommerce operators looking to increase sales and customer loyalty.
Resources mentioned:
Sponsors: 1️⃣ REVIEWS.io REVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It’s easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google. With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you. To find out more, head over to Reviews.io | |||
| SE8 EP10: B-Corps: Redefining Capitalism w/ Ali Rose VanOverbeke | 04 Apr 2023 | 00:29:45 | |
On today’s episode, Ali Rose, Co-Founder & CEO of Genusee, a sustainable and economic eyewear brand and eyeglass frame manufacturer.
Ali Rose worked for a body-positive brand in New York City, designing clothes for women. It was a dream come true until she found out how the fashion industry is slowly killing our planet. Wanting to use fashion for good, she went to India and volunteered in an NGO helping domestically-abused women. Come Christmas 2015 and a water crisis in Michigan, she realized that making an impact doesn’t need the right place but the right way of doing things that benefits not only one, but all.
Ali Rose had a total turnaround from being a designer of fast fashion to becoming a certified B Corp and named as 1 of 56 brands changing the face of American fashion by Vogue. From its suppliers to the board of directors and employees, Genusee reaches out to women, at-risk youth, formerly incarcerated people, homeless individuals and people from minority groups. With the impact of Genusee’s product to the environment and to its community, Genusee is leaving no stone unturned.
It’s a compelling episode as you’d hear Ali Rose talk more about the impact of fast fashion on our planet, building a business that is good for humans and the environment alike, what a B Corp is and what it stands for, how Genusee set up its company to qualify as a B Corp, and concrete plans and steps to implementing a social and environment-friendly changes to your own organization. -----------
Tidio
This episode is sponsored by Tidio, the highest-rated live chat app on Shopify. Tidio is a versatile platform that offers personalized shopping experiences, boosts customer satisfaction, and manages all communication channels on one dashboard. It can automate up to 47% of recurring questions with its deep Shopify integration.
With the budget-friendly Tidio Plus Plan, you get a dedicated customer success manager, personalized training sessions, and more. Tidio powers over 300,000 brand websites, including Shell, Wellbots, and Valyou Furniture. Head to Tidio.com/2X to take control of your customer relationships and supercharge your growth. ★ Support this podcast ★ | |||
| SE8 EP09: Your Super Life: How Kristel Built one of the world's biggest DTC plant-based nutrition brands w/ Kristel de Groot | 28 Mar 2023 | 01:28:12 | |
On today’s episode, Kunle is joined by Kristel de Groot, Co-Founder & CMO of Your Super, a plant-based brand
Kristel and Michael, her partner in life and business, met as young athletes, playing tennis. With their vibrant energy and youth, they were able to get scholarships and travel to play. However, this changed when Michael was diagnosed with cancer at the age of 24. With her knowledge in nutrition and inspired by a movie, Kristel went on to learn more about plants and how they can help our bodies fight off the cancer gene and reduce the risk of having one.
Knowing only a little about eCommerce and the market, Kristel and Michael joined a summit in Ireland and were able to get the attention of an investor who would usually invest in tech brands but became interested in their products. With an upcoming book, Kristel aims to share how we can change our lives by eating superfoods and integrating them into our lifestyles.
It’s an inspiring episode as you’d hear Kunle and Kristel talk more about their journey starting Your Super, product sourcing, Kristel’s new and upcoming book, supporting women, and getting into D2C and retail.
This episode is brought to you by: Recharge
Tidio
This episode is sponsored by Tidio, the highest-rated live chat app on Shopify. Tidio is a versatile platform that offers personalized shopping experiences, boosts customer satisfaction, and manages all communication channels on one dashboard. It can automate up to 47% of recurring questions with its deep Shopify integration.
With the budget-friendly Tidio Plus Plan, you get a dedicated customer success manager, personalized training sessions, and more. Tidio powers over 300,000 brand websites, including Shell, Wellbots, and Valyou Furniture. Head to Tidio.com/2X to take control of your customer relationships and supercharge your growth. ★ Support this podcast ★ | |||
| SE8 EP08: From Fungi to Functionality: How Fōrij's Mushroom-Powered Granolas are Elevating Breakfast w/ Parker Olson | 21 Mar 2023 | 00:51:44 | |
On today’s episode, Kunle is joined by Parker Olson, Founder of Forij, a healthy and sustainable granola and meal bar infused with mushroom’s brain and body benefits.
Parker Olson’s love for how the brain works led him to love neuroscience and became a self-proclaimed biohacker. His curiosity about his nutrition made him experiment with different nutrition regimens until he found mushrooms. Parker tried different products like mushroom tea alternatives, mushroom coffee, liquid extracts, etc., but none made him love to take it every day because of their taste so he did his own decoctions. He researched, joined their local mycological society, and worked with a chef until he created something that he loved.
After finding himself joining a startup conference, Parker found himself an investor but challenges do not end after getting funding. As he mentioned, they are “taking it day by day.” He also identified three challenges with customer subscriptions, one of which is very interesting.
It’s an insightful episode as you’d hear Kunle and Parker talk more about Forij’s successes and challenges, the importance of customer feedback and running market tests, as well as making sure to get the packaging, pricing, and placement right.
SPONSORS: This episode is brought to you by:
Tidio
This episode is sponsored by Tidio, the highest-rated live chat app on Shopify. Tidio is a versatile platform that offers personalized shopping experiences, boosts customer satisfaction, and manages all communication channels on one dashboard. It can automate up to 47% of recurring questions with its deep Shopify integration.
With the budget-friendly Tidio Plus Plan, you get a dedicated customer success manager, personalized training sessions, and more. Tidio powers over 300,000 brand websites, including Shell, Wellbots, and Valyou Furniture. Head to Tidio.com/2X to take control of your customer relationships and supercharge your growth. ★ Support this podcast ★ | |||
| SE8 EP07: The Power of a Brand-First Strategy: Our Journey After Acquiring an Amazon-First Business | 15 Mar 2023 | 00:28:58 | |
On today’s episode is Kunle, Co-Founder of Octillion, an acquisition platform company of “clean” skincare, food, and beverage brands. On his another solo podcast, Kunle reflects on things he had learned from September 2022, when his partner in Octillion, Ayo Disu came to the podcast as a guest. Kunle and Ayo talked about their plans for Octillion and their newly acquired brands at the time, Lean Caffeine and Clean & Pure.
Kunle bares the good, the bad, and the ugly in the process of growing a business or a company, from an investment that didn’t come through and to knowing more about their own company. They did process analysis, customer research, and finance which is building a good relationship with their banks and suppliers.
It’s an interesting episode as you’d hear Kunle talk more about what Octillion has been doing to grow, their in-depth look into Octillion and their acquired companies as well as its customer research and finance perspectives. ----------- SPONSORS:
This episode is brought to you by:
Recharge
This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants.
Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships.
Turn transactions into relationships and experience seamless subscription commerce with Recharge.
Find out more on rechargepayments.com/2x.
Tidio
This episode is sponsored by Tidio, the highest-rated live chat app on Shopify. Tidio is a versatile platform that offers personalized shopping experiences, boosts customer satisfaction, and manages all communication channels on one dashboard. It can automate up to 47% of recurring questions with its deep Shopify integration.
With the budget-friendly Tidio Plus Plan, you get a dedicated customer success manager, personalized training sessions, and more. Tidio powers over 300,000 brand websites, including Shell, Wellbots, and Valyou Furniture. Head to Tidio.com/2X to take control of your customer relationships and supercharge your growth. ★ Support this podcast ★ | |||
| SE8 EP06: The Future of eCommerce Success: How AI is Revolutionizing Customer Experience - Tune in with Marius Laza | 10 Mar 2023 | 00:56:50 | |
On today’s episode, Kunle is joined by Marius Laza, the CCO (Chief Customer Officer) at Tidio, a customer experience platform that serves over 300,000 eCommerce merchants globally, most of which are on the Shopify platform. Marius shares insights on how eCommerce businesses can leverage live chat and chatbots to improve their customer experience, drive sales, and increase customer loyalty. The conversation starts with Marius discussing how Tidio's live chat and chatbot software can help eCommerce businesses improve their customer service by freeing up time for their customer support teams. This, in turn, allows them to focus on more complex queries and increase customer satisfaction. Marius also highlights how Tidio's Magic Wand feature can normalize any customer service tone of voice, which is especially helpful for companies with offshore resources. The discussion then moves on to how live chat can help with lead generation. Marius shares how Tidio's support team has been able to identify leads and send them to the sales team, resulting in increased sales. He also emphasizes that live chat is one of the most underrated customer acquisition channels and that eCommerce brands should not delay instant gratification for customers who are ready to buy. Kunle then asks Marius for his advice on how eCommerce brands can navigate growth through customer success in 2023. Marius recommends that companies focus on turning high-intent traffic into buyers by triggering the right chatbot at the right time. He notes that it's not about bringing more people to your website, but rather bringing the right people and leveraging technology in the right way to get the job done. Overall, this episode is a must-listen for eCommerce business owners and marketers who want to improve their customer service, increase sales, and build customer loyalty. Whether you're new to live chat or an experienced user, Marius's insights and recommendations will provide valuable takeaways for your business.
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| SE8 EP05: Urban EDC Product Drop Strategy Elicits Continuous Novelty w/ Yong-Soo Chung | 07 Mar 2023 | 01:08:00 | |
On today’s episode, Kunle is joined by Yong-Soo Chung, Founder of Urban Every Day Carry, a business and community supporting creative makers and designers of knives from all over the world.
Inspired by the families of his high school classmates whose parents were C-level executives working in big companies and being a South Korean immigrant in a white-dominated private school, Yong-Soo was driven to start a company one day. A few years later, he built not just one but four ventures or businesses. He did not just build a money-making business but also built a community that brings people with a certain passion.
Yong-Soo’s first company is Urban Everyday Carry, a company that helps small-time knife makers and designers all over the world which brought together a community of people with a passion of collecting knives, and sharing stories with each other. GrowthJet is a climate-neutral 3PL that was primarily just a solution to a troublesome order fulfillment for Urban EDC.
The third one, Spotted by Humphrey, an online dog products boutique, was an unexpected venture after Yong-Soo and his wife’s French Bulldog suddenly became an Instagram sensation. Lastly, First Class Founders, Yong-Soo’s podcast where he shares his experiences on a podcast in hopes to inspire and prevent business owners to commit mistakes that he had made while he was still starting his own.
It’s an awe-inspiring episode as you’d hear Kunle and Yong-Soo talk more about Urban EDC’s core values, operations, and growth, GrowthJet’s First and Class Founders’ advocacies, and Spotted by Humphrey’s story.
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| SE8 EP04: Sunday Citizen's Rapid Growth Formula is Product-Centered w/ Mike Abadi | 28 Feb 2023 | 01:22:31 | |
On today’s episode, Kunle is joined by Mike Abadi, Co-Founder & CEO of Sunday Citizen, a home textile brand that designs and manufactures luxury blankets, towels, robes, and other home goods. Mike shares his journey into entrepreneurship and how he grew Sunday Citizen from a small Amazon-based brand to a profitable business with a thriving community.
Mike talks about the importance of building relationships with factories, managing supply chain risks, and aligning short-term and long-term finances. He explains how Sunday Citizen diversified its supply chain by shifting a large chunk of its production to Mexico and Turkey, which helped the brand to de-risk its exposure to China. Mike also shares how Sunday Citizen collects customer data in its brick-and-mortar stores and online, and the importance of creating a seamless shopping experience for customers.
Listeners will learn about the challenges of scaling a business, building a team, and finding the right partners to work with. Mike shares his best mistake to date and how it helped him become a better entrepreneur. Finally, he offers advice to aspiring entrepreneurs and encourages them to focus on building a strong brand and community.
This episode is brought to you by: | |||
| SE8 EP03: Cash Conversion Cycle: Every Rapid Growing eCommerce Business Uses this Financial Growth Lever w/ Peter Beckman | 21 Feb 2023 | 00:55:28 | |
On today’s episode, Kunle is joined by Peter Beckman, Co-Founder & CEO of Treyd, a Fintech startup that provides supplier financing to small and fast-growing companies that trade internationally. The company's solution enables UK and Nordic-based businesses to pay their suppliers in advance, which solves a major problem faced by many businesses that sell products but struggle to purchase enough inventory due to cash flow constraints.
Peter explains that the idea for Treyd came from his own experience as an entrepreneur and his co-founder's background in Fintech and crypto. The company was incubated in an accelerator program and took around four months to go to market.
The interview also covers Treyd's expansion plans, its target market, and how it differentiates itself from other Fintech startups in the same space. Peter also discusses the interest rates charged by Treyd and how they vary depending on the individual customer's needs and financial standing. And also cover Treyd’s supplier vetting process, which includes KYC and background checks on every supplier, as well as a quality inspection option for new suppliers.
Finally, they emphasize the importance of optimizing cash conversion cycles for eCommerce brands, as it determines how fast they can grow. In terms of industry trends, the CEO notes that the global supply chain is starting to improve after a challenging period, and having multiple channels (D2C and wholesale) is proving to be beneficial for many eCommerce brands.
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| SE8 EP02: Optimize Direct Response Ad Campaigns for EBITDA and Profit - not ROAS w/ William Harris | 14 Feb 2023 | 01:17:38 | |
On today’s episode of the 2X eCommerce Podcast, Kunle interviews William Harris, a successful Ohio-based eCommerce performance marketing and Founder of eCommerce growth agency, Elumynt.
William has helped 13 companies get acquired, including one that sold to GoDaddy and one that fetched nearly $800M. His agency, Elumynt was recently featured as an Inc. 5000 winner as well as an Inc. Best Workplaces winner.
William has authored over 200 articles about eCommerce, advertising, and leadership on Entrepreneur, Fast Company, Shopify, TNW, Social Media Today, and many other places.
In this episode, we go deep into William’s childhood that was filled with hard work and challenges. How he got into the world of commerce and digital marketing; and his juicy eCommerce growth tactics, including geographic holdups, brand name search, account simplicity in Facebook advertising campaigns, mistakes and red flags on badly set up ad campaigns, bottom of the funnel advertising, automation, and M&A.
The most important takeaway you will learn from this conversation is why ROAS or return on advertising spend is the wrong metric to focus on. You will find learn exactly what your north star success metric for paid marketing campaign should be.
If you’re prepping up for an M&A exit, William also has you covered on optimization for acquisitions.
SPONSORS: This episode is brought to you by: Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments. Find out more on klaviyo.com/2x. | |||
| SE8 EP01: Mid-Day Squares: The Power of Personal Branding and Storytelling for digital-first CPG Brands w/ Jake Karls | 07 Feb 2023 | 01:21:18 | |
This episode features a special guest, Jake Karls, co-founder and face of the fast-growing good-for-you CPG confectionary brand, Mid-Day Squares. Jake, along with his sister Lezlie Karls and brother-in-law Nick Saltarelli, are known for sharing their entrepreneurial journey on TikTok, Instagram, and YouTube, giving customers a unique behind-the-scenes look at building a business. With sales on track to hit $17 million by the end of their fiscal year in May 2023, more than double what they did in 2021, Mid-Day Squares aims to be a modern chocolate company with functional ingredients, a challenger brand, AND a disruptor to the 140 Billion dollar chocolate industry. Listen in as we discuss Jake's journey from overcoming low grades, business failures, and rejection upon rejection to building a 96% automated factory and raising $16.7 million in investment to set the foundation for Mid-Day Squares' rapid growth trajectory. Mid-Day Squares is on a mission to be a modern chocolate company with functional ingredients. More than that, they’re on a mission to build a community of fans rather than just customers, and it’s having powerful results for their business. Stay tuned to learn how Jake and his Co-Founders at Mid-Day Squares are doing it, and uncover insights direct from their multi-million dollar brand playbook that you can use to build your own authentic challenger brand – even in a hyper-competitive billion-dollar industry. One thing that is evident about Jake is he's not afraid to fail, and even when his first business didn't work out, he kept pushing forward – and he puts it all out there for the world to see. From studying to be an actuary to dropping out and starting a fitness business to ultimately co-founding Mid-Day Squares – Jake’s story is a fascinating and unorthodox one that you won’t want to miss. It’s a story, and the authenticity behind it, that Jake, along with his sister and brother-in-law, have used to build a media empire around Mid-Day Squares. There are some powerful lessons here for Founders and eCommerce professionals about the impact storytelling, and social media can have on your brand if you can have the courage to stand out and set yourself apart. All this comes down to the powerful ways of thinking and mindsets that Jake has developed through the good times and the bad. You will notice that the mindset of an eCommerce professional will be a key theme not only in this podcast but in the 2x eCommerce podcast throughout 2023. Mindset is what makes the tactics that we cover here in the 2x eCommerce podcast every episode work in what is a cross-functional and sometimes rowdy retail environment. It is the foundation, the driving force behind an entrepreneur's ability to create, innovate, and commit to bold, industry-disrupting visions. And Jake has it in spades. I have no doubt that you'll leave this episode feeling inspired and fired up to bring the same ingredients that Jake brings to Mid-Day Squares to your own business. So without further ado, let’s get started! ----------- SPONSORS: This episode is brought to you by: Klaviyo | |||
| How to Land Top Media Features Without Hiring a PR Agency → Gloria Chou | 19 Nov 2024 | 00:40:42 | |
This episode of the 2X eCommerce Podcast, hosted by Kunle Campbell, features PR expert Gloria Chou discussing her CPR pitching method, a framework designed to help indie brands and founders gain media exposure without hefty agency fees. Gloria emphasizes the importance of credibility, point of view, and relevance in pitches, and provides practical advice for engaging journalists and media outlets. She also shares personal insights from her unconventional journey into PR and offers free resources to help entrepreneurs start their own PR efforts. The conversation highlights the value of persistent, strategic pitching and leveraging trends and seasonal relevancy to build lasting relationships with journalists.
Resources mentioned:
Sponsors: 1️⃣ REVIEWS.io REVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It’s easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google. With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you. To find out more, head over to Reviews.io | |||
| S07 EP50: Where and What to Focus on in 2023 | 30 Jan 2023 | 00:49:32 | |
On today’s episode, Kunle, Co-Founder of Octillion, an acquisition platform company whose goal is to acquire clean food and beauty consumer brands.
2023 is a year of new opportunities and growth but where do we find them? Kunle, an advisor and coach in eCommerce, shares his insights in his first solo episode for 2023 in the eCommerce space. With his collective experience from doing podcast interviews, working with different experts, and his own experiences, he outlines ten hacks that may serve as guides for eCommerce companies in their marketing and operations aspects.
It’s an enriching episode as you’d hear Kunle talk more about 2023 macro trends, ways to up your marketing and operations standpoint, and giving value to consumers.
SPONSORS: This episode is brought to you by: Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. | |||
| S07 EP49: The Best of 2022 | 20 Jan 2023 | 01:41:02 | |
Welcome to the 2X eCommerce podcast ‘Best of 2022’ series. I am excited to share with you some of the most impactful episodes from 2022. It was such a great year for the podcast and it was so hard to make a choice as to which episodes to include in this series. All in all, there was so much content to choose from.
In 2022, we, as a collective, my amazing podcast guests, and I recorded a total of 63 episodes for a combined 3,325 hours of listening time, all of it is jampacked with the latest and greatest cross-functional eCommerce brand-building tips, tricks, and advice. Most importantly, the personal and sometimes deeply touching stories of the guests themselves. Stories of determination, trial, tribulation, defeat, picking yourself back up, brushing yourself off, and going on to achieve greatness.
Unique ways of thinking that shift the way we behave and change the way the world does things. Innovation, entrepreneurship, and building best-in-class customer-centric brands that deliver not only products but promises of a better world, a more sustainable future, healthier products, and healthier people.
As you can see, I had a tough decision to make when deciding which episodes to include in this ‘Best of 2022’ episode. I am confident that the episodes that I’ve selected will provide valuable insights and inspiration for anyone in the eCommerce industry. I’ve compiled my top 12 podcasts from the year into a series of mini-episodes from which you can expect to learn a ton.
This is going to be an amazing episode so stay tuned, take out your notepad, or open up your notetaking app on your laptop or phone. There is going to be a lot to take away from this one and you don’t want to miss a second. Every mini-episode has something that will move the needle for your eCommerce business and add to your bottom line. Without further ado, let’s get started with the Best of 2X eCommerce 2022.
SPONSORS: This episode is brought to you by: Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.
★ Support this podcast ★ | |||
| S07 EP48: Jay Perkins' Journey of Building Kettlebell Kings to its 7-Figure Exit | 10 Jan 2023 | 01:07:11 | |
On today's episode, Kunle sits down with Jay Perkins, Co-Founder of Kettlebell Kings and Living Fit. Kettlebell Kings is a fitness company specializing in high-quality kettlebells, while Living Fit offers a range of non-kettlebell equipment, digital products, and training courses. Jay, along with some college friends, had a goal to start and build something while maintaining freedom and autonomy. They chose to start an eCommerce business selling kettlebells, a product they were already familiar with and enjoyed using. By using BigCommerce, they were able to start the business while continuing to learn and grow. Kettlebell Kings was established in 2012 and has seen continued success in the market. Jay notes that the kettlebell niche is "practically recession-proof." In 2021, Kettlebell Kings was acquired by an aggregator called Factory14, with a 5.5 EBITDA multiple. Throughout the episode, Kunle and Jay discuss the origins of Kettlebell Kings, strategies that helped the company maintain success during difficult times, and the impact of the supply chain, acquisition, and deal structure. They also touch on Living Fit, Jay's side project, and its marketing and product offerings.
SPONSORS: This episode is brought to you by: Klaviyo
★ Support this podcast ★ | |||
| S07 EP47: 2022 Reflections with my Co-founder, Ayo Disu at OCTILLION | 30 Dec 2022 | 01:03:28 | |
On today’s episode, Kunle is joined by Ayo, Co-Founder of Octillion Capital Partners, an e-Commerce acquisition company that helps in building sustainable and inclusive consumer brands.
As 2022 comes to a close, Ayo and Kunle share their perspectives and reflections on the year that was. With their shared passion for sustainability and inclusivity, Kunle and Ayo reflect on their experience acquiring Lean Caffeine, a sustainable company formed in 2017.
Ayo and Kunle also share the back story of coming across Lean Caffeine. Ayo emphasizes the clarity of values, direction, and criteria in acquiring a brand/company. They also look back on the key moments in acquiring Lean Caffeine, breaking down the deal structure and their takeaways being the leaders in Octillion.
It’s a thoughtful episode as you’d hear Kunle and Ayo ponder on Octillion’s values and direction and their vision and aspirations for the company for the coming year.
SPONSORS: This episode is brought to you by: Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.
★ Support this podcast ★ | |||
| S07 EP46: Jim Dorey's Secrets of Swimming to Success with your CPG Retail Distribution Strategy | 23 Dec 2022 | 00:53:15 | |
On today’s episode, Kunle is joined by Jim Dorey, Senior VP of Inserra Supermarkets Inc., a supermarket chain owned by a family and works with ShopRite and PriceRite.
Every big hit story starts with a simple one. Jim Dorey’s success in working with two big retailers in the US started with him sitting in a corner of a small grocery store. Exposed to “people from all walks of life”, Jim became mindful and empathetic of people that come into the store and took the lessons he learned in building his life and his success.
Equipped with discipline, lessons he learned early in his life, and the privilege of getting into Harvard Business School in an executive management program, Jim made his way up to being the president of PriceRite from being a Procurement Manager in Wakefern. He shares that it was self-discipline and a positive mindset that paved the way for him. Being able to recognize his mistakes and learn from other successful people’s mistakes led him to write his book, Just Keep Swimming.
It’s a lesson-filled and inspiring episode as you’d hear Kunle and Jim talk about Jim’s journey to success, efficient resource allocation, and distribution, getting your CPG brand or FMCG noticed, and tips on establishing a capital stack for entrepreneurs. They also talk about building connections, radiating positive energy to people, gratitude, as well as learning from others’ mistakes.
This episode is brought to you by: Klaviyo
★ Support this podcast ★ | |||
| S07 EP45: BattlBox: How this Video-Content-Obsessed Survival Gear Brand Got its Own Netflix Show w/ John Roman | 16 Dec 2022 | 01:59:34 | |
On today’s episode, Kunle is joined by John Roman, Co-Founder & CEO of Battlbox, a subscription-based company with tactical and survival products perfect for outdoor enthusiasts but also caters to non-outdoor enthusiasts.
Everything was normal until John decided, after graduating from university, that he wanted to become a professional poker player. He was fascinated with the game and got deep into it, playing 12 to 13 hours a day for 4.5 years. He may have lost money here and there but the skills that he acquired were invaluable and worth it. That same skill set was what catapulted him to become a successful entrepreneur.
John invested in creating content showcasing Battlbox products with honest reviews from Youtube content creators. With this, Battlbox was able to build a community with people helping each other out. He has a great team and some of them were Battlbox’s best customers. The quality content led to their organic growth and landed them a Netflix series, as well.
It’s an enlightening episode as you’d hear Kunle and John talk about how Battlbox organically grew their Youtube and TikTok subscribers, their steadily increasing revenue even through COVID, providing value to their customers through good service but most of all, through honest communication and constant testing.
SPONSORS: Klaviyo | |||
| S07 EP44: How an Ex-Meta Executive Transitioned to Co-Founding a Sustainable Apparel Brand Remotely in Bali w/ Tray Brunner | 13 Dec 2022 | 01:03:37 | |
On today’s episode, Kunle is joined by Tray Brunner, Co-Founder & CEO of Bamboo Avenue, a sustainable athleisure brand, and Vybe Interior, an interior design company focusing on promoting local canvas art.
Traveling was not one of Tray’s bucket lists but when he took an opportunity to study in Bangkok, his life changed forever. His life was not an easy one but it became a foundation of his leadership that later on would become material in establishing his businesses. His eyes were opened to different perspectives in life as he traveled while his heart found its better half, Mariah, who also is his business partner.
Growing two seven-figure businesses, Tray managed to figure out what he needs to do by making sure he understands and tests his data. He combines his passion along with his experience working at Facebook and knowledge of DPA, Dynamic Product Ads. He is keen on ensuring that Bamboo Avenue products are truly of quality and sustainable, and not greenwashing. His other business, Vybe Interior, is partnering with artists from different countries by getting exclusive rights, and curating original canvas artworks that may soon become a household name.
It’s an encouraging episode as you’d hear Kunle and Tray talk about his journey in life and what led him to start his own business, his insights in scaling and expanding a business, and his top tips for dealing with recession head-on. This is an episode for everyone, whether for someone who wants to start a new business, grow their own business or add another one. ----------- SPONSORS: This episode is brought to you by: Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Find out more on klaviyo.com/2x. Gorgias This episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants. Gorgias combines all your communication channels including email, SMS, social media, live chat, and phone into one platform. This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund, or create an order right from your helpdesk. Go to Gorgias.com and mention 2x eCommerce Podcast for two months free. Recharge This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants. Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships. Turn transactions into relationships and experience seamless subscription commerce with Recharge. Find out more on rechargepayments.com/2x. ★ Support this podcast ★ | |||
| S07 EP43: Johnathan Price Leveraged his Personal Brand and Social Platforms to build a $20M/ year Passion Business in 5 Years | 02 Dec 2022 | 01:29:47 | |
On today’s episode, Kunle is joined by Johnathan Price, Founder & CEO of Down4Sound, a YouTube eCommerce company that serves car audio enthusiasts from around the globe. | |||
| S07 EP42: eCommerce M&A Specialist, Chris Shipferling: Why You Should Not Sell Your Company | 25 Nov 2022 | 00:56:22 | |
On today’s episode, Kunle is joined by Chris Shipferling, Co-Founder of both South Col, an accelerator program that incubates retail business, and Global Wired Advisors, an eCommerce M&A firm that helps business owners sell their businesses.
With the pandemic and recession happening hand-in-hand, Chris and his founding partners at Global Wired started to notice changes and slowdowns in the macro and micro-economic trends. Escala, a Tel-Aviv-based business consulting firm, presented the idea of incubating businesses to which later on, they created a joint venture and started South Col.
With its name taken from Mt. Everest’s final base camp and known to be a No Man’s Land, South Col stands for the journey and hardships that businesses face, especially during a time of pandemic and recession. South Col provides that nudge to finally be at the top. With Escala’s systematization and South Col’s planning and strategics, retail businesses are “car-washed” to raise their value and create a better exit for its owners.
It’s an enlightening episode as you’d hear Kunle and Chris talk more about South Col’s brand diligence, growth strategy, investment criteria, channel expansion, macro, and micro-economic trends, as well as different perspectives on the state of businesses during the pandemic and through a recession.
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SPONSORS:
This episode is brought to you by: Klaviyo | |||
| How to Raise and Secure Capital in a Downturn - Commerce Accel Expert Panel | 18 Nov 2022 | 01:01:12 | |
During this session you will learn how inflation impacts on different niches, what you need to be thinking about as an operator from a strategic standpoint in the current environment, how data drives commerce and equity, and more. The panelists will leave you with top financial resources and tools available to investors and operators, as well as their predictions on where we are headed. --- This event has been proudly sponsored by our good friends at Richpanel. Not every customer query should turn into a support ticket. Richpanel is an all-in-one customer service platform for E-commerce brands that lets you cut down over 50% of tickets through self-service. We are grateful for their invaluable support as Platinum Commerce Accel Partners. --- We are extremely grateful for the support and partnership of our partners. Thank you for making this event a success. Gold Partners: Partner Hero – PartnerHero is a customer service outsourcing provider that’s built for the needs of scaling and high-growth startups. Partner Hero offer flexible terms, fast onboarding, and the ability to scale teams quickly; perfect for fast-growing DTC ecommerce businesses. CustomerLabs – CustomerLabs No-Code CDP platform help businesses utilise their first-party audience to drive higher their ROAS. CustomerLabs gives businesses the capabilities to sync and use their first-party audience in more than 100 marketing tools. Copper Partners: Semrush – Semrush enables companies of all stripes, from startups, big name DTC brands, to B2B powerhouses, to Do SEO, content marketing, competitor research, PPC and social media marketing from just one platform and get measurable results from online marketing. VideoWise – VideoWise enables retailers to create shoppable videos for Shopify to uplift conversions, sell more, and engage consumers with interactive experiences. Fera – Fera enables brands to earn their customers’ trust through beautiful, simple reviews for eCommerce. With Fera retailers can Easily collect, show & grow customer reviews, photos & videos for their business. Fera are trusted by thousands of top brands like Fiji Water, The Wonderful Company, and Bikini.com ★ Support this podcast ★ | |||
| How to Automate and Streamline Your Shipping Processes for Growth → Gitika Jain of ShipAccel | 12 Nov 2024 | 00:37:41 | |
Subscribe to Our Conscious Commerce Newsletter: Shownote available on: https://2xecommerce.com/podcast/ep456/ In this episode of the 2X eCommerce podcast, host Kunle Campbell converses with Gitika from ShipAccel, a new eCommerce platform launched by Pitney Bowes. They discuss how ShipAccel addresses the unique shipping needs of small to medium businesses (SMBs) and larger enterprises by offering both user interface and API solutions to streamline label printing, manage cross-border shipping, and handle returns. Gitika explains how automation and strategic technology can reduce manual tasks, increase fulfillment speed, and lower shipping costs, ultimately improving post-purchase experiences and supporting business growth. The episode provides valuable insights into optimizing eCommerce operations through smarter automated shipping solutions.
Resources mentioned: ShipAccel: https://www.shipaccel.com/ Pitney Bowes: https://www.pitneybowes.com/ Creators & Guests
1️⃣ REVIEWS.io REVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It’s easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google. With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you. To find out more, head over to Reviews.io | |||
| Panel: How to Maximise Customer Lifetime Value this Q4 through Messaging and Email | 17 Nov 2022 | 01:00:43 | |
How do you tackle email marketing in an inflationary environment? How does consumer psychology change, and how should that guide your strategy? How often should you be messaging your customers? Should you be using SMS? Get answers to all these questions and more from our expert panel. Bonus point: The single most impactful tactic that merchants are overlooking --- This event has been proudly sponsored by our good friends at Richpanel. Not every customer query should turn into a support ticket. Richpanel is an all-in-one customer service platform for E-commerce brands that lets you cut down over 50% of tickets through self-service. We are grateful for their invaluable support as Platinum Commerce Accel Partners. --- We are extremely grateful for the support and partnership of our partners. Thank you for making this event a success. Gold Partners: Partner Hero – PartnerHero is a customer service outsourcing provider that’s built for the needs of scaling and high-growth startups. Partner Hero offer flexible terms, fast onboarding, and the ability to scale teams quickly; perfect for fast-growing DTC ecommerce businesses. CustomerLabs – CustomerLabs No-Code CDP platform help businesses utilise their first-party audience to drive higher their ROAS. CustomerLabs gives businesses the capabilities to sync and use their first-party audience in more than 100 marketing tools. Copper Partners: Semrush – Semrush enables companies of all stripes, from startups, big name DTC brands, to B2B powerhouses, to Do SEO, content marketing, competitor research, PPC and social media marketing from just one platform and get measurable results from online marketing. VideoWise – VideoWise enables retailers to create shoppable videos for Shopify to uplift conversions, sell more, and engage consumers with interactive experiences. Fera – Fera enables brands to earn their customers’ trust through beautiful, simple reviews for eCommerce. With Fera retailers can Easily collect, show & grow customer reviews, photos & videos for their business. Fera are trusted by thousands of top brands like Fiji Water, The Wonderful Company, and Bikini.com ★ Support this podcast ★ | |||
| Food and Beverage Brands C-Suite and Founder Q4 Roundtable - Commerce Accel Expert Panel | 16 Nov 2022 | 00:48:02 | |
This session brings together the tastiest in food and beverage brand builders. They’re sure to have your mouth watering by the end of this talk. You’ll learn why the unboxing experience is just as satisfying for customers as consuming your product, how retail partners are treating their brands and what this means for the industry, which channels best-in-class brands are prioritizing, and more. You’ll also leave with the low-down on the capital investment landscape specific to food and beverage, as well as who is making money, raising money, or just plain going bust (and why). --- This event has been proudly sponsored by our good friends at Richpanel. Not every customer query should turn into a support ticket. Richpanel is an all-in-one customer service platform for E-commerce brands that lets you cut down over 50% of tickets through self-service. We are grateful for their invaluable support as Platinum Commerce Accel Partners. --- We are extremely grateful for the support and partnership of our partners. Thank you for making this event a success. Gold Partners: Partner Hero – PartnerHero is a customer service outsourcing provider that’s built for the needs of scaling and high-growth startups. Partner Hero offer flexible terms, fast onboarding, and the ability to scale teams quickly; perfect for fast-growing DTC ecommerce businesses. CustomerLabs – CustomerLabs No-Code CDP platform help businesses utilise their first-party audience to drive higher their ROAS. CustomerLabs gives businesses the capabilities to sync and use their first-party audience in more than 100 marketing tools. Copper Partners: Semrush – Semrush enables companies of all stripes, from startups, big name DTC brands, to B2B powerhouses, to Do SEO, content marketing, competitor research, PPC and social media marketing from just one platform and get measurable results from online marketing. VideoWise – VideoWise enables retailers to create shoppable videos for Shopify to uplift conversions, sell more, and engage consumers with interactive experiences. Fera – Fera enables brands to earn their customers’ trust through beautiful, simple reviews for eCommerce. With Fera retailers can Easily collect, show & grow customer reviews, photos & videos for their business. Fera are trusted by thousands of top brands like Fiji Water, The Wonderful Company, and Bikini.com ★ Support this podcast ★ | |||
| Content and Creatives Creation Strategy for Q4 - Commerce Accel Expert Panel | 15 Nov 2022 | 00:47:08 | |
Do ads work on Gen Z and Gen Alpha? What does a content creator pro’s process look like? What are some mistakes that you might be making but need to avoid in ad creative? Our expert panel answers it all for you and more. You’ll leave with their go to ad creative strategies, and the tools you need to be a creative pro. --- This event has been proudly sponsored by our good friends at Richpanel. Not every customer query should turn into a support ticket. Richpanel is an all-in-one customer service platform for E-commerce brands that lets you cut down over 50% of tickets through self-service. We are grateful for their invaluable support as Platinum Commerce Accel Partners. --- We are extremely grateful for the support and partnership of our partners. Thank you for making this event a success. Gold Partners: Partner Hero – PartnerHero is a customer service outsourcing provider that’s built for the needs of scaling and high-growth startups. Partner Hero offer flexible terms, fast onboarding, and the ability to scale teams quickly; perfect for fast-growing DTC ecommerce businesses. CustomerLabs – CustomerLabs No-Code CDP platform help businesses utilise their first-party audience to drive higher their ROAS. CustomerLabs gives businesses the capabilities to sync and use their first-party audience in more than 100 marketing tools. Copper Partners: Semrush – Semrush enables companies of all stripes, from startups, big name DTC brands, to B2B powerhouses, to Do SEO, content marketing, competitor research, PPC and social media marketing from just one platform and get measurable results from online marketing. VideoWise – VideoWise enables retailers to create shoppable videos for Shopify to uplift conversions, sell more, and engage consumers with interactive experiences. Fera – Fera enables brands to earn their customers’ trust through beautiful, simple reviews for eCommerce. With Fera retailers can Easily collect, show & grow customer reviews, photos & videos for their business. Fera are trusted by thousands of top brands like Fiji Water, The Wonderful Company, and Bikini.com ★ Support this podcast ★ | |||
| CMOs and Marketing Leaders Panel: Marketing Budget Allocation in a Downturn - Commerce Accel Expert Panel | 14 Nov 2022 | 00:55:58 | |
Current market conditions are perhaps a Perfect Storm for ecommerce: Stratospherically high inflation, low consumer confidence and spiraling Customer Acquisition Costs. So what do you do when consumer confidence has hit record lows? How do you navigate inflation? What is the lipstick effect and can your business benefit from it? Get answers to all these questions and more, as well as a high-level strategic overview from our CMOs and marketing leaders. --- This event has been proudly sponsored by our good friends at Richpanel. Not every customer query should turn into a support ticket. Richpanel is an all-in-one customer service platform for E-commerce brands that lets you cut down over 50% of tickets through self-service. We are grateful for their invaluable support as Platinum Commerce Accel Partners. --- We are extremely grateful for the support and partnership of our partners. Thank you for making this event a success. Gold Partners: Partner Hero – PartnerHero is a customer service outsourcing provider that’s built for the needs of scaling and high-growth startups. Partner Hero offer flexible terms, fast onboarding, and the ability to scale teams quickly; perfect for fast-growing DTC ecommerce businesses. CustomerLabs – CustomerLabs No-Code CDP platform help businesses utilise their first-party audience to drive higher their ROAS. CustomerLabs gives businesses the capabilities to sync and use their first-party audience in more than 100 marketing tools. Copper Partners: Semrush – Semrush enables companies of all stripes, from startups, big name DTC brands, to B2B powerhouses, to Do SEO, content marketing, competitor research, PPC and social media marketing from just one platform and get measurable results from online marketing. VideoWise – VideoWise enables retailers to create shoppable videos for Shopify to uplift conversions, sell more, and engage consumers with interactive experiences. Fera – Fera enables brands to earn their customers’ trust through beautiful, simple reviews for eCommerce. With Fera retailers can Easily collect, show & grow customer reviews, photos & videos for their business. Fera are trusted by thousands of top brands like Fiji Water, The Wonderful Company, and Bikini.com ★ Support this podcast ★ | |||
| Highly Effective Retention Marketing Strategies for Q4 and 2023 - Commerce Accel Expert Panel | 13 Nov 2022 | 00:56:30 | |
This session promises the best minds in messaging, integrated campaign management, and lifecycle marketing to show you how you need to engage your consumers from start to finish – so that you can create a brand whose journey itself becomes the destination for consumers. Discover how best in class brands are engaging consumers across touch points, and throughout their relationship, to create relationships that stand the test of time. --- This event has been proudly sponsored by our good friends at Richpanel. Not every customer query should turn into a support ticket. Richpanel is an all-in-one customer service platform for E-commerce brands that lets you cut down over 50% of tickets through self-service. We are grateful for their invaluable support as Platinum Commerce Accel Partners. --- We are extremely grateful for the support and partnership of our partners. Thank you for making this event a success. Gold Partners: Partner Hero – PartnerHero is a customer service outsourcing provider that’s built for the needs of scaling and high-growth startups. Partner Hero offer flexible terms, fast onboarding, and the ability to scale teams quickly; perfect for fast-growing DTC ecommerce businesses. CustomerLabs – CustomerLabs No-Code CDP platform help businesses utilise their first-party audience to drive higher their ROAS. CustomerLabs gives businesses the capabilities to sync and use their first-party audience in more than 100 marketing tools. Copper Partners: Semrush – Semrush enables companies of all stripes, from startups, big name DTC brands, to B2B powerhouses, to Do SEO, content marketing, competitor research, PPC and social media marketing from just one platform and get measurable results from online marketing. VideoWise – VideoWise enables retailers to create shoppable videos for Shopify to uplift conversions, sell more, and engage consumers with interactive experiences. Fera – Fera enables brands to earn their customers’ trust through beautiful, simple reviews for eCommerce. With Fera retailers can Easily collect, show & grow customer reviews, photos & videos for their business. Fera are trusted by thousands of top brands like Fiji Water, The Wonderful Company, and Bikini.com ★ Support this podcast ★ | |||
| Founders Q4 Strategy Roundtable 2 - Commerce Accel Expert Panel | 12 Nov 2022 | 00:52:41 | |
In this session, our expert panelists dive deep into everything you need to know coming into Q4. We cover the best ways to stand out to consumers when they’re being targeted by so many brands, what you need to do during a period where returns can be as high as 40 percent (sometimes more) and more. Our panelists will also reveal their specific playbooks, and what has gone well for them in 2022 (as well as what hasn’t). This session is the ultimate drill down into how to set yourself up for success in Q4, as well as how to avoid the thorniest of peak shopping season issues. --- This event has been proudly sponsored by our good friends at Richpanel. Not every customer query should turn into a support ticket. Richpanel is an all-in-one customer service platform for E-commerce brands that lets you cut down over 50% of tickets through self-service. We are grateful for their invaluable support as Platinum Commerce Accel Partners. --- We are extremely grateful for the support and partnership of our partners. Thank you for making this event a success. Gold Partners: Partner Hero – PartnerHero is a customer service outsourcing provider that’s built for the needs of scaling and high-growth startups. Partner Hero offer flexible terms, fast onboarding, and the ability to scale teams quickly; perfect for fast-growing DTC ecommerce businesses. CustomerLabs – CustomerLabs No-Code CDP platform help businesses utilise their first-party audience to drive higher their ROAS. CustomerLabs gives businesses the capabilities to sync and use their first-party audience in more than 100 marketing tools. Copper Partners: Semrush – Semrush enables companies of all stripes, from startups, big name DTC brands, to B2B powerhouses, to Do SEO, content marketing, competitor research, PPC and social media marketing from just one platform and get measurable results from online marketing. VideoWise – VideoWise enables retailers to create shoppable videos for Shopify to uplift conversions, sell more, and engage consumers with interactive experiences. Fera – Fera enables brands to earn their customers’ trust through beautiful, simple reviews for eCommerce. With Fera retailers can Easily collect, show & grow customer reviews, photos & videos for their business. Fera are trusted by thousands of top brands like Fiji Water, The Wonderful Company, and Bikini.com ★ Support this podcast ★ | |||
| Founders Q4 Strategy Roundtable 1 - Commerce Accel Expert Panel | 11 Nov 2022 | 00:41:24 | |
This session has it all. Our expert panel covers everything from capital raising, attribution, whitelisting with influencers, category creation, and more. Throughout the next 40 minutes, this group of heavy-hitters in the eCommerce industry will reveal all – showing you what you need to prepare for Q4 this year, and why what you did last year might not be enough in what is expected to be a very competitive final quarter of the year. --- This event has been proudly sponsored by our good friends at Richpanel. Not every customer query should turn into a support ticket. Richpanel is an all-in-one customer service platform for E-commerce brands that lets you cut down over 50% of tickets through self-service. We are grateful for their invaluable support as Platinum Commerce Accel Partners. --- We are extremely grateful for the support and partnership of our partners. Thank you for making this event a success. Gold Partners: Partner Hero – PartnerHero is a customer service outsourcing provider that’s built for the needs of scaling and high-growth startups. Partner Hero offer flexible terms, fast onboarding, and the ability to scale teams quickly; perfect for fast-growing DTC ecommerce businesses. CustomerLabs – CustomerLabs No-Code CDP platform help businesses utilise their first-party audience to drive higher their ROAS. CustomerLabs gives businesses the capabilities to sync and use their first-party audience in more than 100 marketing tools. Copper Partners: Semrush – Semrush enables companies of all stripes, from startups, big name DTC brands, to B2B powerhouses, to Do SEO, content marketing, competitor research, PPC and social media marketing from just one platform and get measurable results from online marketing. VideoWise – VideoWise enables retailers to create shoppable videos for Shopify to uplift conversions, sell more, and engage consumers with interactive experiences. Fera – Fera enables brands to earn their customers’ trust through beautiful, simple reviews for eCommerce. With Fera retailers can Easily collect, show & grow customer reviews, photos & videos for their business. Fera are trusted by thousands of top brands like Fiji Water, The Wonderful Company, and Bikini.com ★ Support this podcast ★ | |||
| Panel: How to Approach Q4 Social Advertising in a Downward Economy | 07 Nov 2022 | 00:47:56 | |
This session is delivered by the greatest minds in media buying and social advertising today. You’ll learn the top challenges in media buying, how the current economic climate is compounding thorny issues and the tactics and strategies you need to overcome them. This expert panel will teach you the emerging ad formats that are capturing attention today, and give you all the resources you need to scale your brand. Not to mention you will get their exact Q4 playbooks for social media advertising on platforms like TikTok and Facebook. --- This event has been proudly sponsored by our good friends at Richpanel. Not every customer query should turn into a support ticket. Richpanel is an all-in-one customer service platform for E-commerce brands that lets you cut down over 50% of tickets through self-service. We are grateful for their invaluable support as Platinum Commerce Accel Partners. --- We are extremely grateful for the support and partnership of our partners. Thank you for making this event a success. Gold Partners: Partner Hero – PartnerHero is a customer service outsourcing provider that’s built for the needs of scaling and high-growth startups. Partner Hero offer flexible terms, fast onboarding, and the ability to scale teams quickly; perfect for fast-growing DTC ecommerce businesses. CustomerLabs – CustomerLabs No-Code CDP platform help businesses utilise their first-party audience to drive higher their ROAS. CustomerLabs gives businesses the capabilities to sync and use their first-party audience in more than 100 marketing tools. Copper Partners: Semrush – Semrush enables companies of all stripes, from startups, big name DTC brands, to B2B powerhouses, to Do SEO, content marketing, competitor research, PPC and social media marketing from just one platform and get measurable results from online marketing. VideoWise – VideoWise enables retailers to create shoppable videos for Shopify to uplift conversions, sell more, and engage consumers with interactive experiences. Fera – Fera enables brands to earn their customers’ trust through beautiful, simple reviews for eCommerce. With Fera retailers can Easily collect, show & grow customer reviews, photos & videos for their business. Fera are trusted by thousands of top brands like Fiji Water, The Wonderful Company, and Bikini.com Thank you and join us for another round of exciting conversations tomorrow. We start the day with the session on ‘How to Navigate Your Targeting and Marketing in a Cookieless World’ moderated by Chloë Thomas, Founder of both the eCommerce Masterplan AND the brand new Keep Optimising marketing podcasts at 12:15hours. In the meanwhile, take a journey through the exhibition for an exciting engagement with our partners. ★ Support this podcast ★ | |||
| BFCM Prep Help with Commerce Accel Conference Replays | 06 Nov 2022 | 00:06:01 | |
| S07 EP32: Billy Price's Journey from Tragedy to Building a Meaningful Footwear Brand | 28 Oct 2022 | 01:01:09 | |
On today’s episode, Kunle is joined by Billy Price, Co-Founder of BILLY Footwear, a shoe company that creates inclusive, functional, and fashion-trendy shoes.
Living an adventure-filled life as a child and getting into a university to get a degree in mechanical engineering, Billy Price’s whole life was already planned ahead of him until his light was dimmed after a tragic fall from a three-story high window when he was 18. When he thought that this life-changing event had already confined him in his wheelchair forever, Darin, his childhood friend, gifted him a pair of shoes that was made especially for him, and little did he know that these shoes would make his light radiate even stronger.
BILLY Footwear began as a simple gift from a friend to another friend in need. Now, they have sold over a million pairs of shoes and are continuously growing, adding value to people’s lives. Billy shares their unique marketing strategy, getting into wholesaling and retail channels, and the inspiration behind their shoe styles.
This episode is especially inspiring as you’d hear Kunle and Billy talk about the successes and struggles in building a company and staying true to its values no matter how much time passes and how big their company grows.
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SPONSORS:
This episode is brought to you by:
As you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial and social goals. Why should you give up equity or pay high interest rates to grow your business?
There is a new way to access growth capital that transforms eCommerce businesses.
Wayflyer has shaken the way eCommerce operators access working capital.
With a dedication to only DTC eCommerce businesses, Wayflyer will fund you on a fairer “fund as you grow” model, meaning if your sales slow down, so does the amount you transfer back..
There is just a simple fee and the funds you need to grow are deposited to your account instantly.
It’s worth checking out – Wayflyer.com
Klaviyo
★ Support this podcast ★ | |||
| How to Optimize Your eCommerce Team with High-Level Outsourcing → Ian Myers | 05 Nov 2024 | 00:42:31 | |
Subscribe to Our Conscious Commerce Newsletter: Shownotes available on: https://2xecommerce.com/podcast/ep458/
Connect with 2X eCommerce:
1️⃣ ShipAccel Head over to ShipAccel.com to find out more
REVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It’s easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google. With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you. To find out more, head over to Reviews.io Creators & Guests
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| S07 EP31: Unifying Customer and Product Data to Provide Valuable and Personalized Experiences w/ Amanda Elam | 21 Oct 2022 | 00:45:11 | |
On today’s episode, Kunle is joined by Amanda Elam, CMO of Bloomreach, a cloud commerce experience platform offering personalized customer experience.
Working at B2B SaaS companies for over fifteen years, Amanda Elam had accumulated experience in different aspects of marketing which hurled her into being Exponea’s CMO. However, when Bloomreach acquired Exponea, there was no opportunity for a CMO at the time. She had to be mentored by Bloomreach’s CEO, Raj De Datta.
Working with around 850 global brands, Bloomreach, and with Amanda as its CMO, offers best-in-class marketing for its clients and uses zero-party data to create an incredible shopping experience that is tailored to each customer’s product search behavior. Amanda shares her insights and tips on how personalized marketing could offer value to each customer, even for big brands and companies.
This episode is insightful as you’d hear Kunle and Amanda discuss the importance of product search in identifying customer behaviors to create market segmentations and how automated marketing can be personal for each customer.
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SPONSORS:
This episode is brought to you by:
As you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial and social goals. Why should you give up equity or pay high interest rates to grow your business?
There is a new way to access growth capital that transforms eCommerce businesses.
Wayflyer has shaken the way eCommerce operators access working capital.
With a dedication to only DTC eCommerce businesses, Wayflyer will fund you on a fairer “fund as you grow” model, meaning if your sales slow down, so does the amount you transfer back..
There is just a simple fee and the funds you need to grow are deposited to your account instantly.
It’s worth checking out – Wayflyer.com
Klaviyo
★ Support this podcast ★ | |||
| S07 EP30: Nufabrx: How this Innovative HealthWear Brand Dominated Retail Distribution and then DTC w/ Jordan Schindler | 14 Oct 2022 | 01:05:12 | |
On today’s episode, Kunle is joined by Jordan Schindler, Founder & CEO of Nufabrx, an innovative healthwear that combines medicine and garments that solve patient compliance.
It all started with a pillowcase problem. Jordan Schindler was having issues with his skin and had tried creams, pills, etc. to no avail. His dermatologist recommended that he wash his pillowcases 2 to 3 times a week. For Jordan and most people, that would not be doable. Thinking of how to create a solution to his personal problem, Nufabrx was conceptualized.
Fabrics are around us and are one of the most unnoticed but affect our day-to-day living. We wear them, sit or sleep on them, and rub them on our bodies. Nufabrx’s innovation created a one-stop shop for our garments and medicine as they create healthwear products that are researched, patented, and created with the best combination of scientific research, customer feedback, and data.
This episode is especially exciting as you’d hear Kunle and Jordan talk about product innovation that will interest not only entrepreneurs but consumers themselves. This is an amazing episode for consumer brands to learn about risk reduction, product research and development, and most importantly, creating better products through customer and expert feedback.
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SPONSORS:
This episode is brought to you by:
As you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial and social goals. Why should you give up equity or pay high interest rates to grow your business?
There is a new way to access growth capital that transforms eCommerce businesses.
Wayflyer has shaken the way eCommerce operators access working capital.
With a dedication to only DTC eCommerce businesses, Wayflyer will fund you on a fairer “fund as you grow” model, meaning if your sales slow down, so does the amount you transfer back..
There is just a simple fee and the funds you need to grow are deposited to your account instantly.
It’s worth checking out – Wayflyer.com
Klaviyo
★ Support this podcast ★ | |||
| S07 EP29: The Omnichannel Potential of DTC that Transcends Apple's ATT w/ Polly Wong | 07 Oct 2022 | 00:52:26 | |
On today’s episode, Kunle is joined by Polly Bickel Wong, President of Belardi Wong, a marketing agency working with affluent brands doing a mix of online and offline marketing.
Polly’s marketing career began with an awesome start. After graduating with an English literature degree, she worked as a PR in Publicis, then EvansGroup in Seattle. She was also recruited to Williams-Sonoma, Inc. where she worked with both digital and offline marketing. With her experience and finding fun in doing her craft, she became the president of Belardi Wong.
If you think that print and offline marketing is outdated, Belardi Wong disproves it with their amazing work with thriving brands like Allbirds, Birkenstocks, Serena & Lily, Buck Mason, Todd Snyder, and dozens of others. Consisting of 100 employees with eight VPs, each with their own pedigree, Belardi Wong is one of the industry’s leading marketing and creative agencies.
It’s an insightful episode as you’d hear Kunle and Polly talk more about the resurgence of offline marketing, its offerings to uphold the best customer experience and product promotion in a technology-dominated world, as well as strategies for maximizing both offline and digital marketing.
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This episode is brought to you by: Wayflyer
Why should you give up equity or pay high interest rates to grow your business?
There is a new way to access growth capital that transforms eCommerce businesses.
Wayflyer has shaken the way eCommerce operators access working capital.
With a dedication to only DTC eCommerce businesses, Wayflyer will fund you on a fairer “fund as you grow” model, meaning if your sales slow down, so does the amount you transfer back..
There is just a simple fee and the funds you need to grow are deposited to your account instantly.
It’s worth checking out – Wayflyer.com
Klaviyo
★ Support this podcast ★ | |||
| S07 EP28: Health is Wealth - How to have both with a Billion Dollar Mindset w/ Howard Panes | 30 Sep 2022 | 01:21:33 | |
On today’s episode, Kunle is joined by Howard Panes, Founder & CEO of GameFit LLC, a health and fitness company that created Stealth Fitness, a mobile app with games that make exercise and fitness exciting.
Having had lots of failed ventures and Nos to his ideas, Howard pushed and gave everything in his business. As he thought he was losing everything, he came up with an idea for a business from a business meeting of an entirely different matter. From then on, his success skyrocketed.
In 2015, he started Stealth Fitness and sold over 1 million in five years. He created a community on Facebook where people from across the US connect, build friendships, and plank together. The Stealth Fitness app continuously upgrades as it creates more games and groups for its customers.
It’s an inspiring episode as you’d hear Kunle and Howard talk more about facing failures and driving oneself to reach one’s goals. Howard shares his HOWIE method, habits that continuously help him succeed in his ventures.
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SPONSORS:
This episode is brought to you by:
As you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial and social goals. Why should you give up equity or pay high interest rates to grow your business?
There is a new way to access growth capital that transforms eCommerce businesses.
Wayflyer has shaken the way eCommerce operators access working capital.
With a dedication to only DTC eCommerce businesses, Wayflyer will fund you on a fairer “fund as you grow” model, meaning if your sales slow down, so does the amount you transfer back..
There is just a simple fee and the funds you need to grow are deposited to your account instantly.
It’s worth checking out – Wayflyer.com
Klaviyo
★ Support this podcast ★ | |||
| S07 EP27: How to Use this Recession as a Growth Opportunity w/ Reinis Krumins | 24 Sep 2022 | 00:54:55 | |
On today’s episode, Kunle is joined by Reinis Krumins, Co-Founder of AgencyJR, an SMS and email marketing agency that helps eCommerce create a product launch strategy framework.
Young as he was, Reinis, at the age of 13, knew what he wanted–to make money. As a kid raised by his grandmother and mother, he wanted to have things that, with limitations to resources and finances, he was not able to have. His mind and life started to change when he met his stepfather, a self-made man who was able to build and grow his own company. Along with his innate determination and the inspiration he got from his stepfather, he worked on jobs until around the age of 18, he created his agency.
AgencyJR creates diverse strategies in creating email and SMS campaigns for their clients helping them thrive during a global economic crisis. They have started building landing pages, too, for their top clients, as well as a Q4 launch strategy. Reinis emphasizes that providing value leads to ideas.
It’s an insightful and inspiring episode as you’d hear Kunle and Reinis talk about perspectives and strategies in launching products as well as bite-sized tips and methodologies that can help to start and existing eCommerce brands market their product during a time of economic difficulties.
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SPONSORS:
This episode is brought to you by:
As you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial and social goals. Why should you give up equity or pay high interest rates to grow your business?
There is a new way to access growth capital that transforms eCommerce businesses.
Wayflyer has shaken the way eCommerce operators access working capital.
With a dedication to only DTC eCommerce businesses, Wayflyer will fund you on a fairer “fund as you grow” model, meaning if your sales slow down, so does the amount you transfer back..
There is just a simple fee and the funds you need to grow are deposited to your account instantly.
It’s worth checking out – Wayflyer.com
Klaviyo
★ Support this podcast ★ | |||
| S07 EP26: How to Use Top-tier High Traffic PR Media Outlets as Super-Affiliates w/ Kaila O'Connor | 16 Sep 2022 | 00:41:34 | |
On today’s episode, Kunle is joined by Kaila O’Connor, Founder & CEO of KMO Consulting, a consulting agency that uses affiliate marketing with PR to get brands into top-tier high-traffic websites.
Growing up in a small town and thought to have been bound for a musical career, Kaila’s career shifted after a minor subject, PR 101, led her to affiliate marketing. After talking to affiliate managers, she was able to learn about affiliate marketing and its ins and outs. Having too many clients, she started her own business, KMO Consulting.
Kaila shares the platforms she was using that are helpful as well for DTC brands who are looking to set up their affiliate program. KMO Consulting, while being exclusively DTC for now, is also seeing its expansion into the B2B space.
In this episode, Kunle and Kaila talk about the connection and importance of affiliate marketing and SEO. This is a compelling episode for DTC brands as well as B2Bs looking to enhance their exposure, revenue, brand awareness, and funnel impressions.
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SPONSORS:
This episode is brought to you by:
Wayflyer
As you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial and social goals.
Why should you give up equity or pay high-interest rates to grow your business?
There is a new way to access growth capital that transforms eCommerce businesses. Wayflyer has shaken the way eCommerce operators access working capital.
With a dedication to only DTC eCommerce businesses, Wayflyer will fund you on a fairer “fund as you grow” model, meaning if your sales slow down, so does the amount you transfer back..
There is just a simple fee and the funds you need to grow are deposited to your account instantly.
It’s worth checking out – Wayflyer.com
Klaviyo | |||
| S07 EP25: How to Ready Your DTC Package Design to Sell in Physical Retail Spaces | 09 Sep 2022 | 00:51:10 | |
On today’s episode, Kunle is joined by Fred Hart, Partner and Creative Director of Interact Brands, a branding agency scaling challenger brands up from digital into retail environments.
Fred got into design at a very young age after sketching shoe designs and sending them to Adidas. While young, turning down Adidas, this opportunity missed led him to a bigger one and building his own branding agency. Growing up in a place of a cultural melting pot, Fred developed his design philosophies by being exposed to different people.
Interact Brands is breaking through conformity through their designs, and more than that, their regard for their partners as well as their consumers. They highly value research and have dedicated teams researching consumers' wants and needs. As Fred stated, “What isn’t seen isn’t sold.”
In this episode, Kunle and Fred talk about designing and branding. You will get to hear about Fred’s design philosophies that led their partner brands to increase in revenue as well as being sustainable. This is a great episode for business owners and marketers of CPG brands trying to go into retail.
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SPONSORS:
This episode is brought to you by:
Wayflyer
As you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial and social goals.
Why should you give up equity or pay high interest rates to grow your business?
There is a new way to access growth capital that transforms eCommerce businesses. Wayflyer has shaken the way eCommerce operators access working capital.
With a dedication to only DTC eCommerce businesses, Wayflyer will fund you on a fairer “fund as you grow” model, meaning if your sales slow down, so does the amount you transfer back..
There is just a simple fee and the funds you need to grow are deposited to your account instantly.
It’s worth checking out – Wayflyer.com
Klaviyo | |||
| S07 EP24: Lessons Learned Scaling 100+ D2C Brands w/ Jim Huffman, GrowthHit | 02 Sep 2022 | 00:53:51 | |
On today’s episode, Kunle is joined by Jim Huffman, CEO of GrowthHit, a growth company that helps companies and founders scale their D2C business with data-driven goals.
Being a boy good with math and numbers, naturally, Jim would end up in a finance career, working in a bank. However, he realized he wanted to be on the other side of the table–the businessmen. With his experience in finance and investments, he rerouted his journey to becoming a consultant for business and launching startups.
From practicing consulting on the side to becoming his full-time career, Jim started GrowthHit and helped about 100-plus eCommerce businesses grow their brands. Practicing what he preaches, Jim also has other two successful businesses. One is a startup called Handsome Chaos and a productivized service called One Day Design for Shopify sites.
This episode is especially exciting as Kunle and Jim talk about every angle on scaling a brand, from the design and funding to having the proper mindset to authenticity and trust. Business owners as well as startup founders will be inspired by Jim’s journey, ideas and tips. ----------- SPONSORS:
This episode is brought to you by:
Wayflyer
As you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial and social goals.
Why should you give up equity or pay high interest rates to grow your business?
There is a new way to access growth capital that transforms eCommerce businesses. Wayflyer has shaken the way eCommerce operators access working capital.
With a dedication to only DTC eCommerce businesses, Wayflyer will fund you on a fairer “fund as you grow” model, meaning if your sales slow down, so does the amount you transfer back..
There is just a simple fee and the funds you need to grow are deposited to your account instantly.
It’s worth checking out – Wayflyer.com
Klaviyo | |||
| S07 EP23: How to Play The Long Game with Life Cycle Marketing - Jess Chan, Longplay Brands w/ Jess Chan | 26 Aug 2022 | 01:09:15 | |
On today’s episode, Kunle is joined by Jess Chan, Founder & CEO of Longplay Brands, a marketing agency that helps D2C brands nurture and retain customers through full-service retention and life cycle marketing. Working her way up from being a marketing assistant to being the CMO of a multi-million dollar DTC eCommerce company, Jess Chan decided to build her own company, Longplay Brands after being sought after by different entrepreneurs with regard to marketing. She manages to live her core values and to turn out to be who she actually wants to be. Longplay Brands, while being a young company, upholds their clients’ experience with their high quality and white-glove service and attained their first million dollar mark in their first eighteen months. That being said, Jess also opened up with her struggles in the company’s first two years. She shared how Longplay Brands maintains their client base and the company’s work culture and education. This episode is especially inspiring as you’d hear Kunle and Jess talk about her journey from battling depression to being the successful CEO that she is. You will also learn about quality client and customer experience and the importance of knowing your target customers in marketing your product. ----------- SPONSORS:
As you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial and social goals.
Why should you give up equity or pay high interest rates to grow your business?
There is a new way to access growth capital that transforms eCommerce businesses. Wayflyer has shaken the way eCommerce operators access working capital.
With a dedication to only DTC eCommerce businesses, Wayflyer will fund you on a fairer “fund as you grow” model, meaning if your sales slow down, so does the amount you transfer back..
There is just a simple fee and the funds you need to grow are deposited to your account instantly.
It’s worth checking out – Wayflyer.com
Klaviyo | |||
| S07 EP22: Compostable Eco-Friendly Packaging for eCommerce: The Story of Hero Packaging w/ Anaita Sarkar | 19 Aug 2022 | 00:40:22 | |
On today’s episode, Kunle is joined by Anaita Sarkar, Co-Founder & CEO of Hero Packaging, an Australian-based company making sustainability possible for eCommerce businesses with their compostable packaging that caters globally.
Anaita was born in India and migrated to Australia when she was three. She started an eCommerce business and was shipping out 80-100 packages a day and was horrified by the thought of single-use plastics and their effects on the environment. She started researching compostable packaging and sustainability and that’s when she started Hero Packaging.
Hero Packaging is a go-to brand for eCommerce business owners who want fun packaging that is also earth-friendly and biodegradable. While greenwashing is rampant, Anaita is dedicated to testing their product to make sure of the quality and that the mailer breaks down fast.
In this episode, Kunle and Anaita talk about Anaita’s passion for sustainability in business. You will get to hear about Hero Packaging’s beginning, the process of making sustainable mailers, and Anaita’s tips on how to become a more sustainable business. This is an inspiring episode for online retailers and eCommerce business owners who want to become more eco-friendly with their products to support the environment. ----------- SPONSORS: This episode is brought to you by:
As you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial and social goals.
Why should you give up equity or pay high interest rates to grow your business?
There is a new way to access growth capital that transforms eCommerce businesses. Wayflyer has shaken the way eCommerce operators access working capital.
With a dedication to only DTC eCommerce businesses, Wayflyer will fund you on a fairer “fund as you grow” model, meaning if your sales slow down, so does the amount you transfer back..
There is just a simple fee and the funds you need to grow are deposited to your account instantly.
It’s worth checking out – Wayflyer.com
Klaviyo | |||
| The Highest Impact Meta Ad Creatives Types That Are Driving Results Right Now → Lachezar Voynov | 29 Oct 2024 | 00:51:31 | |
Subscribe to Our Conscious Commerce Newsletter: Shownotes available on: https://2xecommerce.com/podcast/ep457/ In this episode of the 2X eCommerce podcast, hosted by Kunle Campbell, guest Lachezar Voinov from LJV Media shares insights into effective ad creative strategies for eCommerce brands. The discussion covers the importance of founder story videos, problem-solution content, and strategic use of UGC and static images to boost ad performance. Lachezar highlights the success of Loop Earplugs in catering to different customer avatars and the importance of congruency between ad creatives and landing pages. The episode also discusses AI's role in media buying and creative production, with practical tips for increasing average order value (AOV) through various strategies. 00:00 The Highest Impact Meta Ad Creatives Types That Are Driving Results Right Now → Lachezar Voynov Connect with 2X eCommerce:
1️⃣ ShipAccel Head over to ShipAccel.com to find out more
REVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It’s easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google. With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you. To find out more, head over to Reviews.io Creators & Guests
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| S07 EP21: What you need to know about Bookkeeping for eCommerce w/ Nathan Hirsch | 12 Aug 2022 | 00:39:27 | |
On today’s episode, Kunle is joined by Nathan Hirsch, CEO of EcomBalance, a bookkeeping service provider for eCommerce businesses that gives detailed monthly reports and analysis so that business owners can make smarter decisions geared toward growth. Nathan Hirsch was the founder and CEO of FreeeUp, a freelance platform that grew into a multimillion-dollar business until he sold it and exited in 2020. During the pandemic, he also went on and created two other platforms called Outsource School which teaches the best practices for hiring freelancers, and EcomBalance. A client working with EcomBalance will be provided a team leader and bookkeeping staff and financial controller who all work together and specialize in eCommerce. Nathan emphasizes the need for a bookkeeper who will keep your books clean monthly and can provide reports on time as it is essential for most things like taxes and for buyers to be able to build interest and trust in the business. It’s an insightful episode as you’d hear Kunle and Nathan talk about Nathan’s experience in building his businesses and being financially free for life, tips as an eCommerce seller as well as a service provider, the importance of clean books, and creating a clear division between the roles of an entrepreneur and a bookkeeper/accountant. They also give their perspectives on the eCommerce industry in 2022. This is a great episode for eCommerce sellers who want to build and scale a trustworthy business. ----------- SPONSORS: This episode is brought to you by:
As you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial and social goals.
Why should you give up equity or pay high interest rates to grow your business?
There is a new way to access growth capital that transforms eCommerce businesses. Wayflyer has shaken the way eCommerce operators access working capital.
With a dedication to only DTC eCommerce businesses, Wayflyer will fund you on a fairer “fund as you grow” model, meaning if your sales slow down, so does the amount you transfer back..
There is just a simple fee and the funds you need to grow are deposited to your account instantly.
It’s worth checking out – Wayflyer.com
Klaviyo | |||
| S07 EP20: How to Build Supply Chain Resilience as DTC Commerce Organisation w/ Dhruv Saxena | 05 Aug 2022 | 00:54:35 | |
On today’s episode, Kunle is joined by Dhruv Saxena, co-founder and CEO of ShipBob, a market-leading warehouse management that provides warehouses as a service, or 3PL to largely Shopify, BigCommerce, and direct-to-consumer eCommerce space. Experimenting with side projects such as eCommerce startup while being a full-time software engineer, Dhruv, with his business partner and friend, Divey had to endure long lines at post offices during lunch breaks to mail customers’ orders. Faced with the difficulty in mailing orders and being too small a business for 3PLs, Dhruv utilized his knowledge as a software engineer and started working on the automation of mailing their products which birthed the idea of ShipBob. Building ShipBob from the ground and starting with a 10,000-square feet warehouse, Dhruv shares ShipBob’s aim to help small local eCommerce businesses access ShipBob’s network and wide-range fulfillment services. Being part SaaS and part warehouse, he offers new innovations such as Merchant Plus, a software that small businesses can use to manage their own warehouse while being able to access ShipBob’s network. This episode is especially inspiring as you’d hear Kunle and Dhruv talk about how eCommerce businesses are doing despite facing macroeconomic headwinds. You will also get to learn about the early years of ShipBob, their work culture, and how customers and merchants were always at the forefront in making the decisions and direction for ShipBob. Take advantage of the golden nuggets dropped in this episode, especially if you’re a small business owner looking to level up your logistics. ----------- SPONSORS: This episode is brought to you by: As you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial and social goals. There is a new way to access growth capital that transforms eCommerce businesses. Wayflyer has shaken the way eCommerce operators access working capital. With a dedication to only DTC eCommerce businesses, Wayflyer will fund you on a fairer “fund as you grow” model, meaning if your sales slow down, so does the amount you transfer back.. There is just a simple fee and the funds you need to grow are deposited to your account instantly. It’s worth checking out – Wayflyer.com Klaviyo Gorgias Gorgias combines all your communication channels including email, SMS, social media, live chat, and phone into one platform. Recharge This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants. Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships. Turn transactions into relationships and experience seamless subscription commerce with Recharge. Find out more on rechargepayments.com/2x. ★ Support this podcast ★ | |||
| S07 EP19: Your Cross-Border Commerce Experience Stack w/ Matthew Merrilees | 29 Jul 2022 | 00:49:38 | |
On today’s episode, Kunle is joined by Matthew Merrilees, the North America CEO of Global-e, a FinTech cross-border eCommerce enablement platform that enables brands and retailers to deliver purchase experiences to worldwide customers.
After being injected into international logistics right after college, Matthew saw brands voicing out opportunities on how logistics partners can help to drive more upstream impacts to merchant customers before having to ship the package. That’s where his interest piqued and began his journey. He began his career in DHL Express before moving on to FedEx. That’s when he saw that both powerhouses had the goal of bringing international expertise to brands.
With the knowledge and experience he has garnered from two logistic powerhouses, he went on to join Global-e. Matthew opens the doors and shares how Global-e uses a Geo-IP detection system to instantly apply pricing strategies to cater to local and international customers. He even goes in deeper and unveils the fundamental-first principle for cross-border eCommerce and how Global-e is operating a business-to-business-to-consumer transaction.
It’s an enlightening episode as you’d hear Kunle and Matthew talk more about cross-border commerce, Global-e’s pricing rounding engine, and their method of keeping their merchants safe from international fraud. They also share their views on the cash-on-delivery approach that is widely popular in Eastern European geos, Middle East, and Southeast Asia. This is truly an episode of merchants looking into cross-border eCommerce to further the reach of their brand. ----------- SPONSORS: This episode is brought to you by: Wayflyer
As you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial and social goals.
Why should you give up equity or pay high interest rates to grow your business?
There is a new way to access growth capital that transforms eCommerce businesses. Wayflyer has shaken the way eCommerce operators access working capital.
With a dedication to only DTC eCommerce businesses, Wayflyer will fund you on a fairer “fund as you grow” model, meaning if your sales slow down, so does the amount you transfer back..
There is just a simple fee and the funds you need to grow are deposited to your account instantly.
It’s worth checking out – Wayflyer.com
Klaviyo | |||