The Employee Advocacy & Influence Podcast – Détails, épisodes et analyse

Key takeaways from the Employee Advocacy Benchmark Report.

Join us in our latest episode to explore eye-opening insights from our Employee Advocacy Benchmark Report. Lewis and Elliot highlight standout points from the report and discuss the role employee advocacy can in boosting brand visibility and engagement.

Key Topics Discussed:

• Employees having formal social media training 
• The surprising resistance to social media among employees and how to overcome it.
• How companies are using technology to streamline their employee advocacy efforts.
• The best departments to start with for employee advocacy.

Download your free copy of the report: here.

#EmployeeAdvocacy #SocialMediaMarketing #EmployeeEngagement #BenchmarkReport 

In this episode, Lewis Gray and Elliot Elsley are joined by Dentsu Benelux employee advocacy lead Maike Jansen. Together, they dive into the importance employee advocacy plays in maintaining brand consistency, safety, and suitability on social media.

Maike shares real-world examples and proven strategies for managing employee-generated content, navigating intellectual property risks, and addressing security concerns across regulated and non-regulated industries. 

Learn how leading organizations ensure their brand message remains strong, safe, and authentic with the right tools, guidelines, and training.

Resources:

• https://dsmn8.org/free-healthcheck-s3ep6
• https://dsmn8.org/Free-Social-Template 

Connect with us:

• Join the DSMN8 community: https://www.linkedin.com/in/lewis-gray-dsmn8/
• Connect with Lewis: https://www.linkedin.com/in/lewis-gray-dsmn8/ 
• Connect with Elliot: https://www.linkedin.com/in/elliot-elsley/
• Connect with Maike: https://www.linkedin.com/in/maikejansen/

This episode is brought to you by https://dsmn8.org/website 

#EmployeeAdvocacy #BrandConsistency #SocialMedia #BrandMessage #SocialMediaStrategy #EmployeeContent #AdvocacyProgram 

BIG news! Lewis rolls out the carpet for Bradley as he introduces his first-ever book - Employee Advocacy: 101 Cheat Codes.

In this special episode of the podcast, Bradley explains the reasoning and idea behind the book, even introducing the help of Amazon’s Alexa to demonstrate its purpose. No spoilers here, though!

Plus, early access for listeners! Enter your details to receive a free copy of the book once it’s released.

How to create your ideal advocate profiles.

How active are your employees on social? Often it's a great way to understand the current sentiment toward social media and provide a benchmark for your employee advocacy program. Grab your FREE analysis here to learn:

• How many of your employees are regularly sharing.
• What the impact of this activity looks like.
• How you’re doing vs your competitors.

+ some complimentary tips on how to improve this.

Be part of the DSMN8 employee advocacy community or connect with Bradley and Lewis.

This episode is brought to you by DSMN8.

DSMN8 makes it easy for organizations to empower employees to become advocates, influencers, content creators, social sellers, and publishers. Learn why brands big and small are using DSMN8 to scale their employees' voices across social at DSMN8.com.

In this special episode of our podcast, Lewis sits down to speak with special guest, Shannon Loveridge. Shannon lends her insights on the legal industry and explains why employee advocacy is a crucial tool that should be utilized in this industry. Shannon highlights the challenges that come with employee advocacy in law firms and how to overcome them. 

How to create your ideal advocate profile. 

Update your social media policy.

How active are your employees on social? Often it's a great way to understand the current sentiment towards social media and provide a benchmark for your employee advocacy program. Grab your FREE analysis here to learn:

• How many of your employees are regularly sharing.
• What the impact of this activity looks like.
• How you’re doing vs your competitors.

+ some complimentary tips on how to improve this.

Be part of the DSMN8 employee advocacy community or connect with Lewis and Shannon.

This episode is brought to you by DSMN8.

DSMN8 makes it easy for organizations to empower employees to become advocates, influencers, content creators, social sellers and publishers. Learn why brands big and small are using DSMN8 to scale their employees' voices across social at DSMN8.com.

Part two of our two-part LinkedIn algorithm special! In part two, Bradley & Lewis build on our learnings from part one and host a workshop for writing great social media posts for employee advocacy. If you haven’t checked out part one, Bradley & Lewis broke down the changes to LinkedIn’s algorithm and offered their key takeaways from the recent updates. A must-watch/listen for all marketing professionals.

Part one here.

How active are your employees on social? Often it's a great way to understand the current sentiment towards social media and provide a benchmark for your employee advocacy program. Grab your FREE analysis here to learn:

• How many of your employees are regularly sharing.
• What the impact of this activity looks like.
• How you’re doing vs your competitors.

+ some complimentary tips on how to improve this.

Be part of the DSMN8 employee advocacy community or connect with Bradley and Lewis.

This episode is brought to you by DSMN8.

DSMN8 makes it easy for organizations to empower employees to become advocates, influencers, content creators, social sellers and publishers. Learn why brands big and small are using DSMN8 to scale their employees' voices across social at DSMN8.com.

Part one of our two-part special! LinkedIn’s algorithm changes have caused quite a stir in the B2B world especially, but what exactly has changed? Spoiler alert: the future looks bright for employee advocacy! In part two, Lewis & Bradley host a workshop in writing great social media posts for employee advocacy, and Lewis explains DSMN8’s PACKD analogy for writing better posts.

The Entrepreneur article

Part Two here.

How active are your employees on social? Often it's a great way to understand the current sentiment towards social media and provide a benchmark for your employee advocacy program. Grab your FREE analysis here to learn:

• How many of your employees are regularly sharing.
• What the impact of this activity looks like.
• How you’re doing vs your competitors.

+ some complimentary tips on how to improve this.

Be part of the DSMN8 employee advocacy community or connect with Bradley and Lewis.

This episode is brought to you by DSMN8.

DSMN8 makes it easy for organizations to empower employees to become advocates, influencers, content creators, social sellers and publishers. Learn why brands big and small are using DSMN8 to scale their employees' voices across social at DSMN8.com.

Bradley and Lewis host another workshop-style episode. Bradley explains how to create the ideal advocate profiles for your employee advocacy program, which can be used to identify the pain points and objectives of your potential employee advocates ahead of launching your program. They highlight the importance of creating these profiles and how this can lead to a successful employee advocacy program.

Template to create ideal advocate profiles here. 

How active are your employees on social? Often it's a great way to understand the current sentiment towards social media and provide a benchmark for your employee advocacy program. Grab your FREE analysis here to learn:

• How many of your employees are regularly sharing.
• What the impact of this activity looks like.
• How you’re doing vs your competitors.

+ some complimentary tips on how to improve this.

Be part of the DSMN8 employee advocacy community or connect with Bradley and Lewis.

This episode is brought to you by DSMN8.

DSMN8 makes it easy for organizations to empower employees to become advocates, influencers, content creators, social sellers and publishers. Learn why brands big and small are using DSMN8 to scale their employees' voices across social at DSMN8.com.

In this episode of the podcast, Bradley and Lewis highlight why an employee advocacy program won’t work if you only focus on achieving quick wins. They expand on the importance of putting together a great launch strategy that focuses on social media training to ensure continued use of your employee advocacy tool. 

How active are your employees on social? Often it's a great way to understand the current sentiment towards social media and provide a benchmark for your employee advocacy program. Grab your FREE analysis here to learn:

• How many of your employees are regularly sharing.
• What the impact of this activity looks like.
• How you’re doing vs your competitors.

+ some complimentary tips on how to improve this.

Be part of the DSMN8 employee advocacy community or connect with Bradley and Lewis.

This episode is brought to you by DSMN8.

DSMN8 makes it easy for organizations to empower employees to become advocates, influencers, content creators, social sellers and publishers. Learn why brands big and small are using DSMN8 to scale their employees' voices across social at DSMN8.com.

In this unique episode of the podcast, Bradley hosts a workshop-style episode with Lewis and explains the four types of ideal advocates for an employee advocacy program. Lewis expands on this and offers valuable insight from his experiences dealing with these four personas. They touch on the challenges and motivations of each persona and why these personas are perfect for an employee advocacy program.

Blog post on The Pyramid of Employee Influence: 

How active are your employees on social? Often it's a great way to understand the current sentiment towards social media and provide a benchmark for your employee advocacy program. Grab your FREE analysis here to learn:

• How many of your employees are regularly sharing.
• What the impact of this activity looks like.
• How you’re doing vs your competitors.

+ some complimentary tips on how to improve this.

Be part of the DSMN8 employee advocacy community or connect with Bradley and Lewis.

This episode is brought to you by DSMN8.

DSMN8 makes it easy for organizations to empower employees to become advocates, influencers, content creators, social sellers and publishers. Learn why brands big and small are using DSMN8 to scale their employees' voices across social at DSMN8.com.

In this episode of the podcast, Bradley and Lewis discuss the business case for employee advocacy and offer tips to get sign-off from your CFO to launch a program. They touch on statistics that highlight the impact that employee advocacy has and how an employee advocacy tool can save your company money. All valuable information to take to your CFO!

Employee Advocacy ROI Calculator
Stats on Employee Advocacy
Employee Reach Calculator

How active are your employees on social? Often it's a great way to understand the current sentiment towards social media and provide a benchmark for your employee advocacy program. Grab your FREE analysis here to learn:

• How many of your employees are regularly sharing.
• What the impact of this activity looks like.
• How you’re doing vs your competitors.

+ some complimentary tips on how to improve this.

Be part of the DSMN8 employee advocacy community or connect with Bradley and Lewis.

This episode is brought to you by DSMN8.

DSMN8 makes it easy for organizations to empower employees to become advocates, influencers, content creators, social sellers and publishers. Learn why brands big and small are using DSMN8 to scale their employees' voices across social at DSMN8.com.