Attributed - A podcast by Dreamdata – Détails, épisodes et analyse

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Attributed - A podcast by Dreamdata

Attributed - A podcast by Dreamdata

Dreamdata

Business
Business

Fréquence : 1 épisode/6j. Total Éps: 161

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Welcome to the Attributed Podcast by Dreamdata where every week we host inspiring guests from across the B2B go-to-market space. Together we explore the biggest challenges facing Marketing, Sales, and Ops teams and discuss innovative ways to optimise growth and fire up revenue.
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Apple Podcasts
  • 🇩🇪 Allemagne - marketing

    27/07/2025
    #63
  • 🇬🇧 Grande Bretagne - marketing

    15/04/2025
    #93
  • 🇨🇦 Canada - marketing

    29/03/2025
    #59
  • 🇨🇦 Canada - marketing

    13/03/2025
    #79
  • 🇨🇦 Canada - marketing

    12/03/2025
    #75
  • 🇫🇷 France - marketing

    02/03/2025
    #83
  • 🇫🇷 France - marketing

    01/03/2025
    #71
  • 🇬🇧 Grande Bretagne - marketing

    27/02/2025
    #69
  • 🇬🇧 Grande Bretagne - marketing

    21/02/2025
    #66
  • 🇬🇧 Grande Bretagne - marketing

    18/02/2025
    #40
Spotify

    Aucun classement récent disponible



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Robin Daniels on Rebranding for Success

Épisode 115

lundi 16 septembre 2024Durée 48:44

On this episode of Attributed, we sit down with Robin Daniels to explore the rebranding success story of LMS365 - Zensai. Robin will walk through his experience and dive into the what, why and hows of rebranding, including:


- The strategic vision behind the LMS365 rebrand

- What pitfalls to avoid when rebranding

- How rebranding can be a growth driver

- The go-to-market tactics to consider when rebranding

- And much more…

Follow Robin Daniels on LinkedIn: https://www.linkedin.com/in/robingdaniels/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.


To stay updated on all things Dreamdata and B2B go-to-market:


👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 


Michelle J. Raymond: LinkedIn Company Page Growth Unlocked

Épisode 114

lundi 9 septembre 2024Durée 46:10

Michelle J Raymond, founder of B2B Growth Co and leading expert in LinkedIn growth strategies, joined Laura Erdem on this episode of Attributed. 

Drawing from her decades-long experience in B2B Sales and works “Business Gold” and “The LinkedIn Branding Book” Michelle delves into the intricacies of organically growing your LinkedIn company followers.


Join us to discover proven strategies and actionable tactics to expand your company's reach, and drive meaningful engagement with your network.


Follow Michelle on LinkedIn: https://www.linkedin.com/in/michellejraymond/

Follow Laura Erdem on LinkedIn: https://www.linkedin.com/in/lerdem/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.


To stay updated on all things Dreamdata and B2B go-to-market:


👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 


Guillaume ‘G’ Cabane: How to accelerate from Growth to Hyper Growth

Épisode 105

lundi 3 juin 2024Durée 49:52

Join Guillaume ‘G’ Cabane, HyperGrowth Partners co-founder, ex-VP Growth at Segment, Drift and Gorgias, to unpack some of the secrets behind innovative SaaS growth strategies.


G will look back at his experience at the cutting-edge of growth with some of the biggest names in B2B SaaS to explore:


- The stages of growth - SMB vs Enterprise

- Growth channels

- Your tech stack and growth

- Experimentation culture

- Establishing a growth team

Follow on Guillaume ‘G’ Cabane LinkedIn: https://www.linkedin.com/in/cabane/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.


To stay updated on all things Dreamdata and B2B go-to-market:


👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

LinkedIn Social Selling

Épisode 15

jeudi 26 janvier 2023Durée 54:47

Laura Erdem an AE at Dreamdata is a guest on Mallonie Francis Podcast called Innovative Minds. 


Dreamdata Team decided to start an experiment with LinkedIn Marketing and Laura struck LinkedIn gold with a post about the customer journey. The whole journey started from there and since then Laura’s adventure with Social Selling started. Her LinkedIn content is punchy, informative and always full of energy. 


She started building her pipeline based on LinkedIn Conversation and was extremely successful. In this episode, Laura tells her story, of how to be successful on LinkedIn. Everything from implementation, execution and how to measure your success.

For more episodes subscribe to Innovative Minds Podcast: https://www.areyoub2b.com/podcast

Visit Are You B2B: https://www.areyoub2b.com/

Connect with Mallonie Francis: https://www.linkedin.com/in/mellonie-francis/

Connect with Laura: https://www.linkedin.com/in/lerdem/



Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.


To stay updated on all things Dreamdata and B2B go-to-market:


👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 


5 Unconventional Effective ABM Tactics

Épisode 14

lundi 23 janvier 2023Durée 49:21

Account-Based Marketing remains one of the foremost B2B Marketing Strategies… but nailing ABM remains a hard-to-master skill.

In today’s episode, Steffen is joined by Vladimir Blagojevic Co-Founder at FullFunnel.io and author of ‘6 Weeks ABM Playbook’ and he is sharing his 5 unconventional effective ABM tactics.


Connect with Vladimir: https://www.linkedin.com/in/vladimirblagojevic/
Connect with our host Steffen: https://www.linkedin.com/in/steffenhedebrandt/


Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.


To stay updated on all things Dreamdata and B2B go-to-market:


👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 


How to connect B2B Content to Pipeline?

Épisode 13

jeudi 19 janvier 2023Durée 22:33

Content is KING!! But how can you find out if it’s driving your demand, pipeline and eventually revenue?

Which content should you produce more of?

What should you stop wasting your time with?


This time you will meet the most clever Data Scientist - Mikkel Settnes, Director of Data Science at Dreamdata, he knows all the tricks in the books on how to use data for the benefit of your content. 

Enjoy the episode and don’t forget to rate us and give us a comment. 


Connect with Mikkel Settnes: https://www.linkedin.com/in/mikkel-settnes-565871a9/

Connect with Laura Erdem: https://www.linkedin.com/in/lerdem/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.


To stay updated on all things Dreamdata and B2B go-to-market:


👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 


Building a Revenue Attribution Platform

Épisode 12

lundi 16 janvier 2023Durée 21:54

Lars Grønnegaard was a guest on the Tekpon SaaS Podcast hosted by Cristian Dina. 

In this episode, you will discover the story of Dreamdata - how do you build A Revenue Attribution Platform? 


The idea of Dreamdata was born out of the founder's experience of trying to understand which impact each team in the organization had on Revenue. In B2B - customer journeys are long, Many team members and stakeholders are involved in the process and the tools available at the time were siloed and offered little insight. They needed a solution specially built for B2B that could connect the data across all ecosystems and tools to be able to understand the full value of each touchpoint in the Customer Journey. 

Tune in and learn how Dreamdata solves Attribution for B2B Marketers. 

For more episodes go to Tekpon SaaS Podcast: https://tekpon.com/insights/building-a-b2b-revenue-attribution-platform-lars-gronnegaard-dreamdata/

Visit Tekpon website: https://tekpon.com/

Connect with Cristian Dina: https://www.linkedin.com/in/cristiandinaa/

Connect with Lars Grønnegaards: https://www.linkedin.com/in/larsgroennegaard/



Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.


To stay updated on all things Dreamdata and B2B go-to-market:


👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

What is MQL Attribution?

Épisode 11

jeudi 12 janvier 2023Durée 25:00

Steffen Hedebrandt CMO and Co-fonder at Dreamdata is a guest on Metric Stack Podcast by Klipfolio. Together with Allan and Lauren, host of the show they are discussing marketing qualified leads and how to attribute them. 


Everything from tracking MQLs and how MQL attribution actually works to chatting about differences between account-based attribution and lead attribution. Are you curious which metrics matter while trying to attribute MQLs buckle up and listen to this episode. 



For more episodes subscribe to Metrick Stack: https://www.klipfolio.com/metric-stack/episodes

Visit website: https://www.klipfolio.com/

Connect with Lauren and Allan: https://www.linkedin.com/in/allanwille/

https://www.linkedin.com/in/laurenthibodeau/

Connect with our host Steffen: https://www.linkedin.com/in/steffenhedebrandt/



Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.


To stay updated on all things Dreamdata and B2B go-to-market:


👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Building Your First Professional Sales Team

Épisode 10

lundi 9 janvier 2023Durée 44:56

Lars Grønnegard CEO at Dreamdata.io is a guest on the Sales Talk with CEOs Podcast hosted by Alice Heiman.

When you’re an early-stage startup getting off the ground, hiring Salespeople decision will impact your future growth. You need a step forward, not a setback. Lars is sharing his tips and knowledge on the importance of finding new sales hires with an entrepreneurial spirit. Lars as a CEO with a sales team successfully handling the bulk of work still stays involved in the sales process and will share how experimenting and data can ease up the whole process.


For more episodes subscribe to the Sales Talk for CEOs Podcast: https://AliceHeiman.com
Connect with Alice Heiman: https://www.linkedin.com/in/aliceheiman/
Connect with Lars Grønnegaards: https://www.linkedin.com/in/larsgroennegaard/


Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.


To stay updated on all things Dreamdata and B2B go-to-market:


👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

The Growth tactics that led ProfitWell to a $200 million sale

Épisode 9

lundi 2 janvier 2023Durée 38:47

Going from a small startup to Fortune 50.

Patrick Campbell the founder and CEO of ProfitWell will share his 10 years of experience and insights on growing a bootstrapped business to 8-figures and advice on the:

- When to sell and why - What made Patrick take that decision
- What are the do’s and don'ts and how to avoid mistakes
- How to create a competitive market for your business


Connect with Steffen: https://www.linkedin.com/in/steffenhedebrandt/
Connect with Patrick Campbell: https://www.linkedin.com/in/patrickccampbell/


Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.


To stay updated on all things Dreamdata and B2B go-to-market:


👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 


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