Explorez tous les épisodes du podcast The Employee Advocacy & Influence Podcast
Plongez dans la liste complète des épisodes de The Employee Advocacy & Influence Podcast. Chaque épisode est catalogué accompagné de descriptions détaillées, ce qui facilite la recherche et l'exploration de sujets spécifiques. Suivez tous les épisodes de votre podcast préféré et ne manquez aucun contenu pertinent.
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Titre
Date
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The Employee Advocacy Benchmark Report
23 Oct 2024
00:35:37
Key takeaways from the Employee Advocacy Benchmark Report.
Join us in our latest episode to explore eye-opening insights from our Employee Advocacy Benchmark Report. Lewis and Elliot highlight standout points from the report and discuss the role employee advocacy can in boosting brand visibility and engagement.
Key Topics Discussed:
Employees having formal social media training
The surprising resistance to social media among employees and how to overcome it.
How companies are using technology to streamline their employee advocacy efforts.
The best departments to start with for employee advocacy.
How Dentsu Benelux Manages Brand Safety & Security with Employee Advocacy | w/Maike Jansen
09 Oct 2024
00:44:21
In this episode, Lewis Gray and Elliot Elsley are joined by Dentsu Benelux employee advocacy lead Maike Jansen. Together, they dive into the importance employee advocacy plays in maintaining brand consistency, safety, and suitability on social media.
Maike shares real-world examples and proven strategies for managing employee-generated content, navigating intellectual property risks, and addressing security concerns across regulated and non-regulated industries.
Learn how leading organizations ensure their brand message remains strong, safe, and authentic with the right tools, guidelines, and training.
HUGE Announcement: ‘Employee Advocacy: 101 Cheat Codes’ Book Coming September
16 Aug 2023
00:27:35
BIG news! Lewis rolls out the carpet for Bradley as he introduces his first-ever book - Employee Advocacy: 101 Cheat Codes.
In this special episode of the podcast, Bradley explains the reasoning and idea behind the book, even introducing the help of Amazon’s Alexa to demonstrate its purpose. No spoilers here, though!
Plus, early access for listeners! Enter your details to receive a free copy of the book once it’s released.
How active are your employees on social? Often it's a great way to understand the current sentiment toward social media and provide a benchmark for your employee advocacy program. Grab your FREE analysis here to learn:
DSMN8 makes it easy for organizations to empower employees to become advocates, influencers, content creators, social sellers, and publishers. Learn why brands big and small are using DSMN8 to scale their employees' voices across social at DSMN8.com.
3 Challenges of Employee Advocacy in Law Firms and How to Overcome Them | DSMN8
04 Aug 2023
00:32:52
In this special episode of our podcast, Lewis sits down to speak with special guest, Shannon Loveridge. Shannon lends her insights on the legal industry and explains why employee advocacy is a crucial tool that should be utilized in this industry. Shannon highlights the challenges that come with employee advocacy in law firms and how to overcome them.
How active are your employees on social? Often it's a great way to understand the current sentiment towards social media and provide a benchmark for your employee advocacy program. Grab your FREE analysis here to learn:
DSMN8 makes it easy for organizations to empower employees to become advocates, influencers, content creators, social sellers and publishers. Learn why brands big and small are using DSMN8 to scale their employees' voices across social at DSMN8.com.
What LinkedIn’s Algorithm Changes Mean for Employee Advocacy (Part 2) | DSMN8
19 Jul 2023
00:38:49
Part two of our two-part LinkedIn algorithm special! In part two, Bradley & Lewis build on our learnings from part one and host a workshop for writing great social media posts for employee advocacy. If you haven’t checked out part one, Bradley & Lewis broke down the changes to LinkedIn’s algorithm and offered their key takeaways from the recent updates. A must-watch/listen for all marketing professionals.
How active are your employees on social? Often it's a great way to understand the current sentiment towards social media and provide a benchmark for your employee advocacy program. Grab your FREE analysis here to learn:
DSMN8 makes it easy for organizations to empower employees to become advocates, influencers, content creators, social sellers and publishers. Learn why brands big and small are using DSMN8 to scale their employees' voices across social at DSMN8.com.
What LinkedIn’s Algorithm Changes Mean for Employee Advocacy (Part 1) | DSMN8
19 Jul 2023
00:29:19
Part one of our two-part special! LinkedIn’s algorithm changes have caused quite a stir in the B2B world especially, but what exactly has changed? Spoiler alert: the future looks bright for employee advocacy! In part two, Lewis & Bradley host a workshop in writing great social media posts for employee advocacy, and Lewis explains DSMN8’s PACKD analogy for writing better posts.
How active are your employees on social? Often it's a great way to understand the current sentiment towards social media and provide a benchmark for your employee advocacy program. Grab your FREE analysis here to learn:
DSMN8 makes it easy for organizations to empower employees to become advocates, influencers, content creators, social sellers and publishers. Learn why brands big and small are using DSMN8 to scale their employees' voices across social at DSMN8.com.
Creating Your Ideal Advocate Profile | DSMN8
28 Jun 2023
00:30:37
Bradley and Lewis host another workshop-style episode. Bradley explains how to create the ideal advocate profiles for your employee advocacy program, which can be used to identify the pain points and objectives of your potential employee advocates ahead of launching your program. They highlight the importance of creating these profiles and how this can lead to a successful employee advocacy program.
How active are your employees on social? Often it's a great way to understand the current sentiment towards social media and provide a benchmark for your employee advocacy program. Grab your FREE analysis here to learn:
DSMN8 makes it easy for organizations to empower employees to become advocates, influencers, content creators, social sellers and publishers. Learn why brands big and small are using DSMN8 to scale their employees' voices across social at DSMN8.com.
Why Looking for Quick Wins is Detrimental to Employee Advocacy Success | DSMN8
21 Jun 2023
00:25:06
In this episode of the podcast, Bradley and Lewis highlight why an employee advocacy program won’t work if you only focus on achieving quick wins. They expand on the importance of putting together a great launch strategy that focuses on social media training to ensure continued use of your employee advocacy tool.
How active are your employees on social? Often it's a great way to understand the current sentiment towards social media and provide a benchmark for your employee advocacy program. Grab your FREE analysis here to learn:
DSMN8 makes it easy for organizations to empower employees to become advocates, influencers, content creators, social sellers and publishers. Learn why brands big and small are using DSMN8 to scale their employees' voices across social at DSMN8.com.
The 4 Ideal Advocate Profiles | DSMN8
14 Jun 2023
00:29:21
In this unique episode of the podcast, Bradley hosts a workshop-style episode with Lewis and explains the four types of ideal advocates for an employee advocacy program. Lewis expands on this and offers valuable insight from his experiences dealing with these four personas. They touch on the challenges and motivations of each persona and why these personas are perfect for an employee advocacy program.
How active are your employees on social? Often it's a great way to understand the current sentiment towards social media and provide a benchmark for your employee advocacy program. Grab your FREE analysis here to learn:
DSMN8 makes it easy for organizations to empower employees to become advocates, influencers, content creators, social sellers and publishers. Learn why brands big and small are using DSMN8 to scale their employees' voices across social at DSMN8.com.
How to Sell Employee Advocacy to Your CFO | DSMN8
07 Jun 2023
00:29:18
In this episode of the podcast, Bradley and Lewis discuss the business case for employee advocacy and offer tips to get sign-off from your CFO to launch a program. They touch on statistics that highlight the impact that employee advocacy has and how an employee advocacy tool can save your company money. All valuable information to take to your CFO!
How active are your employees on social? Often it's a great way to understand the current sentiment towards social media and provide a benchmark for your employee advocacy program. Grab your FREE analysis here to learn:
DSMN8 makes it easy for organizations to empower employees to become advocates, influencers, content creators, social sellers and publishers. Learn why brands big and small are using DSMN8 to scale their employees' voices across social at DSMN8.com.
Debunked: Employee Advocacy is JUST for Marketing | DSMN8
31 May 2023
00:44:28
In this episode of the podcast, Bradley and Lewis debunk the idea that employee advocacy programs solely benefit marketing teams. They highlight that although an employee advocacy tool is perceived as being a marketing function, it can have an equally significant impact on other departments in a business, such as sales and employer branding teams.
How active are your employees on social? Often it's a great way to understand the current sentiment towards social media and provide a benchmark for your employee advocacy program. Grab your FREE analysis here to learn:
DSMN8 makes it easy for organizations to empower employees to become advocates, influencers, content creators, social sellers and publishers. Learn why brands big and small are using DSMN8 to scale their employees' voices across social at DSMN8.com.
How to Use Employee Advocacy for Content Idea Generation | DSMN8
24 May 2023
00:25:16
In this episode of the podcast, Bradley and Lewis discuss how to use employee advocacy for content idea generation. They highlight the importance of employees being active on social and why social activity and employee advocacy should be treated as one combined activity.
How active are your employees on social? Often it's a great way to understand the current sentiment towards social media and provide a benchmark for your employee advocacy program. Grab your FREE analysis here to learn:
DSMN8 makes it easy for organizations to empower employees to become advocates, influencers, content creators, social sellers and publishers. Learn why brands big and small are using DSMN8 to scale their employees' voices across social at DSMN8.com.
5 Ways to Keep Employees Engaged
18 Sep 2024
00:41:48
The Employee Advocacy & Influence Podcast is back with a special guest! In this episode, discover the top 5 ways to boost employee engagement when running an employee advocacy program.
Elliot shares valuable insights from his experience as the Director of Customer Success at DSMN8. He reveals how employee advocacy program managers can nurture their programs and unleash the competitive nature of leadership teams to ensure consistent participation.
Lewis explains a mistake he made and how speaking to one employee led to a shift in content strategy that skyrocketed engagement.
Plus, find out which group of advocates are the MOST important to engage for employee advocacy success!
Whether you’re just launching your advocacy initiative or struggling to keep your team engaged, following these tips will enable you to build a thriving community of employee influencers and thought leaders.
Learn more about DSMN8’s Newsletter Feature: https://dsmn8.org/4d1geBn
Get early access to the Employee Advocacy Benchmark Report: https://dsmn8.org/3Tr8Fgx
Employee Advocacy: 101 Cheat Codes by Bradley Keenan: https://dsmn8.org/3Zn3i5E
Stepping Up from Manual Employee Advocacy to a Formal Program | DSMN8
17 May 2023
00:21:08
In this episode, our CEO, Bradley and Senior Marketing Manager, Lewis discuss how to step up from manual employee advocacy to a formal program. They highlight the key differences between manual employee advocacy and a formal program and the issues that may occur when you rely on manual employee advocacy.
Blog post on why you need an employee advocacy tool.
How active are your employees on social? Often it's a great way to understand the current sentiment towards social media and provide a benchmark for your employee advocacy program. Grab your FREE analysis here to learn:
DSMN8 makes it easy for organizations to empower employees to become advocates, influencers, content creators, social sellers and publishers. Learn why brands big and small are using DSMN8 to scale their employees' voices across social at DSMN8.com.
The 3 Enemies of Employee Advocacy | DSMN8
10 May 2023
00:29:02
We’re back for season 2! Welcome to the new and improved version of our show. In this new format, Bradley Keenan is joined by DSMN8’s very own Lewis Gray (Senior Marketing Manager) as a co-host. In this episode, Bradley and Lewis discuss what they consider to be the three most common/problematic roadblocks (or “enemies”) of an employee advocacy program.
Is employee advocacy bridging the gap between internal and external comms? Check out the research.
The most common employee advocacy mistakes (blog post).
How active are your employees on social? Often it's a great way to understand the current sentiment towards social media and provide a benchmark for your employee advocacy program. Grab your FREE analysis here to learn:
DSMN8 makes it easy for organizations to empower employees to become advocates, influencers, content creators, social sellers and publishers. Learn why brands big and small are using DSMN8 to scale their employees' voices across social at DSMN8.com.
How Regulated Industries are Leveraging Employee Advocacy
30 Nov 2022
00:07:46
In this episode, Bradley discusses the common misconception that employee advocacy can’t work for companies within regulated industries, and outlines the features and processes needed to make it a success, no matter which industry you’re in.
How active are your employees on social? Often it's a great way to understand the current sentiment towards social media and provide a benchmark for your employee advocacy program. Grab your FREE analysis here to learn:
DSMN8 makes it easy for organizations to empower employees to become advocates, influencers, content creators, social sellers and publishers. Learn why brands big and small are using DSMN8 to scale their employees' voices across social at DSMN8.com.
Thanks to our friends at Hellfire Creative for helping to produce the podcast.
What Makes an Enterprise Employee Advocacy Program?
23 Nov 2022
00:11:35
In this episode, find out what enterprises need to consider when choosing an employee advocacy platform. Plus, find out how to distribute your content in a smart way, and learn our tips for managing an enterprise employee advocacy program!
How active are your employees on social? Often it's a great way to understand the current sentiment towards social media and provide a benchmark for your employee advocacy program. Grab your FREE analysis here to learn:
DSMN8 makes it easy for organizations to empower employees to become advocates, influencers, content creators, social sellers and publishers. Learn why brands big and small are using DSMN8 to scale their employees' voices across social at DSMN8.com.
Thanks to our friends at Hellfire Creative for helping to produce the podcast.
Employee Advocacy Masterclass with Dropbox
16 Nov 2022
00:08:18
In this special episode, find out how Dropbox approached the first 30 days of launching an employee advocacy program with actionable tips to help you improve your E.A. game!
Whether your organisation is a first-timer or you're looking to give your existing initiative a boost, Katherine Keenan, Dropbox’s Head of Talent Brand Programs runs through the top tips to help you succeed.
How active are your employees on social? Often it's a great way to understand the current sentiment towards social media and provide a benchmark for your employee advocacy program. Grab your FREE analysis here to learn:
DSMN8 makes it easy for organizations to empower employees to become advocates, influencers, content creators, social sellers and publishers. Learn why brands big and small are using DSMN8 to scale their employees' voices across social at DSMN8.com.
Thanks to our friends at Hellfire Creative for helping to produce the podcast.
The Key To Community Building | DSMN8
09 Nov 2022
00:07:56
In this episode, find out why consistency is the key to employee advocacy community building. What does employee advocacy consistency look like? Find out how to build your EA community and consistently provide content for employees to share.
How active are your employees on social? Often it's a great way to understand the current sentiment towards social media and provide a benchmark for your employee advocacy program. Grab your FREE analysis here to learn:
DSMN8 makes it easy for organizations to empower employees to become advocates, influencers, content creators, social sellers and publishers. Learn why brands big and small are using DSMN8 to scale their employees' voices across social at DSMN8.com.
Thanks to our friends at Hellfire Creative for helping to produce the podcast.
Why Some Employee Advocacy Integrations Are Problematic | DSMN8
02 Nov 2022
00:07:44
In today’s episode of the podcast, our CEO, Bradley Keenan, shares another of our best Employee Advocacy tips, chosen at random from our upcoming book! In this episode, Bradley discusses the challenges of integrating employee advocacy platforms with your wider tech stack and outlines why integrations are not always necessary.
We discuss the challenge with employee advocacy integrations, why integrations aren’t always necessary, the difference between integrations and using a dedicated platform, AND why integrations can be problematic.
How active are your employees on social? Often it's a great way to understand the current sentiment towards social media and provide a benchmark for your employee advocacy program. Grab your FREE analysis here to learn:
DSMN8 makes it easy for organizations to empower employees to become advocates, influencers, content creators, social sellers and publishers. Learn why brands big and small are using DSMN8 to scale their employees' voices across social at DSMN8.com.
Thanks to our friends at Hellfire Creative for helping to produce the podcast.
The importance of a Test, Listen & Learn approach and creating feedback loops to guide your employee advocacy success.
In this episode, we discuss, why an authentic tone of voice is a must, would your employees share content, how to tell if employee shares resonate with audiences, the dark social impact of employee advocacy AND how to create employee advocate feedback loops.
How active are your employees on social? Often it's a great way to understand the current sentiment towards social media and provide a benchmark for your employee advocacy program. Grab your FREE analysis here to learn:
DSMN8 makes it easy for organizations to empower employees to become advocates, influencers, content creators, social sellers and publishers. Learn why brands big and small are using DSMN8 to scale their employees' voices across social at DSMN8.com.
Thanks to our friends at Hellfire Creative for helping to produce the podcast.
Don't Force Employee Advocacy + Exciting Announcement! | DSMN8
19 Oct 2022
00:09:21
Exciting announcement: we’ve got a book coming out! In the next 4 episodes of the Employee Advocacy & Influence podcast, our CEO Bradley Keenan will share some of the best Employee Advocacy tips, chosen from the book at random!
In today’s episode, find out about how to encourage employee advocacy program sign-ups, and why you shouldn’t force it.
How active are your employees on social? Often it's a great way to understand the current sentiment towards social media and provide a benchmark for your employee advocacy program. Grab your FREE analysis to learn:
DSMN8 makes it easy for organizations to empower employees to become advocates, influencers, content creators, social sellers and publishers. Learn why brands big and small are using DSMN8 to scale their employees' voices across social at DSMN8.com.
Thanks to our friends at Hellfire Creative for helping to produce the podcast.
The Anatomy of The Perfect Social Media Post | DSMN8
12 Oct 2022
00:09:13
You’re interrupting people’s day - so, you better make it worth their while if you want employee advocacy success! A well thought out, and structured post caption can be the difference between impact for your social content and failure. THIS is how to get it right and hit your goals.
In this episode, we discuss, why you shouldn't worry about ‘link hate’, how you change behaviour in a moment, the mistake we see with post captions, how to create post caption text, AND what the anatomy of a good social media post is.
How active are your employees on social? Often it's a great way to understand the current sentiment towards social media and provide a benchmark for your employee advocacy program. Grab your FREE analysis here to learn:
DSMN8 makes it easy for organizations to empower employees to become advocates, influencers, content creators, social sellers and publishers. Learn why brands big and small are using DSMN8 to scale their employees' voices across social at DSMN8.com.
Thanks to our friends at Hellfire Creative for helping to produce the podcast.
How to build a social media posting habit | w/April Jones
01 May 2024
00:18:53
In this episode, Lewis brings in another special guest: April Jones, Account Executive at DSMN8. April specializes in helping companies launch and streamline their advocacy programs, so we couldn’t think of a better place to garner some fresh insights.
April picks Lewis's brain for his best practices on maximizing employee participation in advocacy programs and asks him about the benefits employees will receive from participating. Lewis dives into the importance of establishing a strong brand presence for employees and shares insights on effectively communicating these benefits across all levels of an organization.
But that's not all—Lewis also dishes out the latest tips and tricks to help employees create a habit of posting on social media. Whether you're a seasoned marketer or just starting out, this episode is packed with actionable advice to boost your employee's participation in advocacy programs.
Complete The Employee Advocacy Benchmark Survey: here.
How active are your employees on social? Often it's a great way to understand the current sentiment towards social media and provide a benchmark for your employee advocacy program. Grab your FREE analysis here (https://dsmn8.com/resources/employee-engagement-analysis/) to learn:
How many of your employees are regularly sharing.
What the impact of this activity looks like.
How you’re doing vs your competitors.
+ some complimentary tips on how to improve this.
Be part of the DSMN8 employee advocacy community at: https://www.linkedin.com/company/dsmn8/ or connect with Lewis or Bradley.
This episode is brought to you by DSMN8.com.
The Power of Scheduling Content | DSMN8
05 Oct 2022
00:06:51
When life gets in the way, posting to social media falls by the wayside. Scheduling content and keeping your content “evergreen” are your secret weapons to keep your employees’ social media presence consistent.
How active are your employees on social?
Often it's a great way to understand the current sentiment towards social media and provide a benchmark for your employee advocacy program. Grab your FREE analysis here to learn:
DSMN8 makes it easy for organizations to empower employees to become advocates, influencers, content creators, social sellers and publishers. Learn why brands big and small are using DSMN8 to scale their employees' voices across social at DSMN8.com.
Thanks to our friends at Hellfire Creative for helping to produce the podcast.
The Pyramid of Employee Influence | DSMN8
28 Sep 2022
00:08:43
What is the Pyramid of Employee Influence? Find out how it can help you decide which employees to include in an advocacy program. Do you really need 100% of your employees engaged in advocacy for it be successful?
How active are your employees on social?
Often it's a great way to understand the current sentiment towards social media and provide a benchmark for your employee advocacy program. Grab your FREE analysis here to learn:
DSMN8 makes it easy for organizations to empower employees to become advocates, influencers, content creators, social sellers and publishers. Learn why brands big and small are using DSMN8 to scale their employees' voices across social at DSMN8.com.
Thanks to our friends at Hellfire Creative for helping to produce the podcast.
How to Onboard New Users To Your Advocacy Program | DSMN8
21 Sep 2022
00:08:43
This is the single BIGGEST piece of advice for onboarding new users to your advocacy program. In this episode, we talk about the mistakes we’ve seen made when launching an employee advocacy program and HOW you can ensure success when it comes to getting employees to join your program and maintaining engagement.
How active are your employees on social?
Often it's a great way to understand the current sentiment towards social media and provide a benchmark for your employee advocacy program. Grab your FREE analysis here to learn:
DSMN8 makes it easy for organizations to empower employees to become advocates, influencers, content creators, social sellers and publishers. Learn why brands big and small are using DSMN8 to scale their employees' voices across social at DSMN8.com.
Thanks to our friends at Hellfire Creative for helping to produce the podcast.
The Common Misconception with Employee Advocacy | DSMN8
14 Sep 2022
00:09:50
Think all employee advocacy programs are just people sharing the same message over and over again? Or that you can spot an initiative a mile off when people are sharing the exact same thing? Well, GOOD employee advocacy really isn’t this and the assumption shouldn’t be that all employee advocacy programs follow the same strategy.
In this episode, we discuss, why seeing bad implementations of other people's attempts shouldn’t stop you, including what the BIGGEST employee advocacy misconception is, the solution to this, what you need to do when running an EA program, highlight a key component that ALL the best programs have and explain what the perfect execution of employee advocacy is.
How active are your employees on social? Often it's a great way to understand the current sentiment towards social media and provide a benchmark for your employee advocacy program. Grab your FREE analysis here to learn:
DSMN8 makes it easy for organizations to empower employees to become advocates, influencers, content creators, social sellers and publishers. Learn why brands big and small are using DSMN8 to scale their employees' voices across social at DSMN8.com.
Thanks to our friends at Hellfire Creative for helping to produce the podcast.
Does Employee Advocacy Work for B2C? | DSMN8
07 Sep 2022
00:09:04
Employee advocacy works incredibly well for B2B companies, but can it be successful for a B2C business? Which social networks are right for B2C employee advocacy? Consider taking a different approach to advocacy: maybe it’s time to open up your advocacy program to consumers too!
In this episode, we discuss; the social media spectrum; the difference between B2B and B2C advocacy programs; the importance of keeping advocacy programs exciting AND the #1 question you should ask YOURSELF before you ask your employees to post to their own social media.
How active are your employees on social? Often it's a great way to understand the current sentiment towards social media and provide a benchmark for your employee advocacy program. Grab your FREE analysis here to learn:
DSMN8 makes it easy for organizations to empower employees to become advocates, influencers, content creators, social sellers and publishers. Learn why brands big and small are using DSMN8 to scale their employees' voices across social at DSMN8.com.
Thanks to our friends at Hellfire Creative for helping to produce the podcast.
It’s Time To RE-BOOT Your Employee Advocacy Program | DSMN8
31 Aug 2022
00:11:03
Unhappy with the results of your employee advocacy program? Inherited an employee advocacy program but disappointed with employee engagement? Well, there are times where a program just needs a re-boot to take results to the next level.
We talk about why you need to establish what went wrong the first time, how to create your NEW gameplan, plus the importance of identifying and COMMUNICATING your employee value proposition.
How active are your employees on social? Often it's a great way to understand the current sentiment towards social media and provide a benchmark for your employee advocacy program. Grab your FREE analysis here to learn:
DSMN8 makes it easy for organizations to empower employees to become advocates, influencers, content creators, social sellers and publishers. Learn why brands big and small are using DSMN8 to scale their employees' voices across social at DSMN8.com.
Thanks to our friends at Hellfire Creative for helping to produce the podcast.
Why Salespeople Have The Most Vested Interest In Your Advocacy Program | DSMN8
24 Aug 2022
00:11:03
Content tumbleweeds…. Are you creating loads of content that nobody shares? Worse. Your Sales team don’t see the value? In this episode, we discuss how you can effectively onboard your sales team to your advocacy program.
We talk about how salespeople have the most vested interest, the easiest way to get salespeople onboard, what to do BEFORE you carry out any employee advocacy training, an absolute MUST to include AND the steps to follow to effectively onboard your salespeople.
How active are your employees on social? Often it's a great way to understand the current sentiment towards social media and provide a benchmark for your employee advocacy program. Grab your FREE analysis here to learn:
DSMN8 makes it easy for organizations to empower employees to become advocates, influencers, content creators, social sellers and publishers. Learn why brands big and small are using DSMN8 to scale their employees' voices across social at DSMN8.com.
Thanks to our friends at Hellfire Creative for helping to produce the podcast.
Employee Advocacy Is Your New Career Launch Pad | DSMN8
17 Aug 2022
00:08:46
Sliding door moments… Say hello to your new career launch pad! In this episode, we look at how employee advocacy can be a career-launch pad.
We talk about the network effect of employee advocacy, its purpose, how to increase impact by 300%, provide a career differentiator AND how to build your personal business case!
How active are your employees on social? Often it's a great way to understand the current sentiment towards social media and provide a benchmark for your employee advocacy program. Grab your FREE analysis here to learn:
DSMN8 makes it easy for organizations to empower employees to become advocates, influencers, content creators, social sellers and publishers. Learn why brands big and small are using DSMN8 to scale their employees' voices across social at DSMN8.com.
Thanks to our friends at Hellfire Creative for helping to produce the podcast.
Why You SHOULD Limit Employee Advocacy | DSMN8
10 Aug 2022
00:08:47
Counter-intuitive? Maybe. Maybe not. Hear us out as there is a logic to our madness of why you SHOULD limit your employee advocacy.
In this episode, we talk about the four types of employees, what wise program leaders do, what we advise clients to limit daily shares to, the content economics of employee advocacy AND explain what the MOST important thing to remember is!
How active are your employees on social? Often it's a great way to understand the current sentiment towards social media and provide a benchmark for your employee advocacy program. Grab your FREE analysis here to learn:
DSMN8 makes it easy for organizations to empower employees to become advocates, influencers, content creators, social sellers and publishers. Learn why brands big and small are using DSMN8 to scale their employees' voices across social at DSMN8.com.
Thanks to our friends at Hellfire Creative for helping to produce the podcast.
THIS is Your Secret Marketing Weapon in a Recession! | DSMN8
02 Aug 2022
00:13:22
When times get tough, it’s even more important to assess what is and isn’t working for your organization. BUT how do you avoid going silent and continue to communicate regularly with your target audience in the most cost-effective way?
Well, it starts with your employees - the people already closest to your business AND moving the needle is easier than you may think!
In this episode, we talk about what 60% of podcasts never do! We'll cover; the cheapest and most efficient way for your brand to communicate, how Content AND Culture are the TWO main ingredients for success, how you don’t need to overestimate the amount of content and employees needed in your program AND what the results YOU can expect to generate from employee advocacy will be!
How active are your employees on social? Often it's a great way to understand the current sentiment towards social media and provide a benchmark for your employee advocacy program. Grab your FREE analysis here to learn:
DSMN8 makes it easy for organizations to empower employees to become advocates, influencers, content creators, social sellers and publishers. Learn why brands big and small are using DSMN8 to scale their employees' voices across social at DSMN8.com.
Thanks to our friends at Hellfire Creative for helping to produce the podcast.
“Does Employee Advocacy Look Like Spam Posting?” | w/Emily Paige Jones - Director of Customer Success
10 Apr 2024
00:13:48
In this special episode of our podcast, Lewis welcomes Emily Paige Jones, Director of Customer Success at DSMN8, as his special guest. Emily, being DSMN8's latest recruit, brings forth an important question about a misconception that she's eager to debunk - “Does employee advocacy look like spam posting?”
Lewis navigates through the question, unravelling the reasons why, with the right technology, the same content can be shared multiple times by hundreds or thousands of people and look unique every time.
Learn how this approach can help companies avoid the appearance of spam posting while maintaining authenticity.
How active are your employees on social? Often it's a great way to understand the current sentiment towards social media and provide a benchmark for your employee advocacy program. Grab your FREE analysis here to learn:
How many of your employees are regularly sharing.
What the impact of this activity looks like.
How you’re doing vs your competitors.
+ some complimentary tips on how to improve this.
Be part of the DSMN8 employee advocacy community at: https://www.linkedin.com/company/dsmn8/ or connect with Lewis or Bradley.
This episode is brought to you by DSMN8.com.
Are Internal Comms and Employee Advocacy the Same Thing? | DSMN8
27 Jul 2022
00:07:39
How does internal communications impact employee advocacy? Are they the same thing?
In this episode, we talk about the first step and how employee advocacy forms an internal communication function. We'll cover; what we found from analysing over 1,000 social media posts from employees, how to utilize your existing internal comms tools for even greater impact, why you should ask yourself this ONE question and what the DREAM scenario of employee advocacy really is!
How active are your employees on social? Often it's a great way to understand the current sentiment towards social media and provide a benchmark for your employee advocacy program. Grab your FREE analysis here to learn:
DSMN8 makes it easy for organizations to empower employees to become advocates, influencers, content creators, social sellers and publishers. Learn why brands big and small are using DSMN8 to scale their employees' voices across social at DSMN8.com.
Thanks to our friends at Hellfire Creative for helping to produce the podcast.
How to Create an ‘Employee-Ready’ Social Media Policy | DSMN8
20 Jul 2022
00:07:29
This is how to make your social media policy ‘employee-ready’! In this episode, we talk about how you can evolve from a "Do Not Post on Social Media" strategy to a "Post on Social Media" strategy with your employees. We'll cover; what 55% of Employees have NO idea about, what your Employee-Ready Social Media Policy MUST include, how to support your Employee Advocates, AND finally, provide you with a Checklist for Employee Success!
How active are your employees on social? Often it's a great way to understand the current sentiment towards social media and provide a benchmark for your employee advocacy program. Grab your FREE analysis here to learn:
DSMN8 makes it easy for organizations to empower employees to become advocates, influencers, content creators, social sellers and publishers. Learn why brands big and small are using DSMN8 to scale their employees' voices across social at DSMN8.com.
Thanks to our friends at Hellfire Creative for helping to produce the podcast.
The REALLY Simple Employee Generated Content Framework | DSMN8
13 Jul 2022
00:09:42
Want to encourage employees to become content creators? In this episode, we talk about how to get more employees to submit content to you. We'll cover; why creating B2B social that doesn’t suck is difficult, what you can do to help your B2B social presence, the one thing you have to accept, what many get so wrong, AND finally, introduce you to the REALLY simple employee-generated content framework that will get more of your employees submitting content to you today!
How active are your employees on social? Often it's a great way to understand the current sentiment towards social media and provide a benchmark for your employee advocacy program. Grab your FREE analysis here to learn:
DSMN8 makes it easy for organizations to empower employees to become advocates, influencers, content creators, social sellers and publishers. Learn why brands big and small are using DSMN8 to scale their employees' voices across social at DSMN8.com.
Thanks to our friends at Hellfire Creative for helping to produce the podcast.
How To Turn Your CEO Into A Social Media Superstar | DSMN8
06 Jul 2022
00:13:09
We get asked this question all the time! In this episode, we talk about how you can get your CEO to post on social media. We'll cover; what to do if your CEO doesn’t get social, how you can show the value, how to build a business case for employee advocacy, AND finally, introduce you to the Social CEO Framework which features the steps you can take right away and take your C-Level Executives from social zero’s to social heroes!
How active are your employees on social? Often it's a great way to understand the current sentiment towards social media and provide a benchmark for your employee advocacy program. Grab your FREE analysis here to learn:
DSMN8 makes it easy for organizations to empower employees to become advocates, influencers, content creators, social sellers and publishers. Learn why brands big and small are using DSMN8 to scale their employees' voices across social at DSMN8.com.
Thanks to our friends at Hellfire Creative for helping to produce the podcast.
The BIGGEST Employee Advocacy Blunder! | DSMN8
27 Jun 2022
00:13:20
This has to be the NUMBER 1 employee advocacy blunder we see! In this episode, we talk about the biggest blunder employee advocacy programs make. We'll cover; what YOU need for Employee Advocacy SUCCESS, the power of dynamic content, how time-effective distribution can equal continued program value, AND finally, what the true aim of good employee advocacy should be.
How active are your employees on social? Often it's a great way to understand the current sentiment towards social media and provide a benchmark for your employee advocacy program. Grab your FREE analysis here to learn:
DSMN8 makes it easy for organizations to empower employees to become advocates, influencers, content creators, social sellers and publishers. Learn why brands big and small are using DSMN8 to scale their employees' voices across social at DSMN8.com.
Thanks to our friends at Hellfire Creative for helping to produce the podcast.
How To Master User Adoption With Your Employee Advocacy Program | DSMN8
21 Jun 2022
00:09:06
Mastering user engagement is the key to success for your employee advocacy program. BUT, how do you ensure this? In this episode, we talk about how to master user adoption with your employee advocacy program. We'll cover; HOW to lead from the front, the benefits of creating a feedback loop, harnessing the POWER of new recruits, AND finally, how you can re-engage lapsed users.
How active are your employees on social? Often it's a great way to understand the current sentiment towards social media and provide a benchmark for your employee advocacy program. Grab your FREE analysis here to learn:
DSMN8 makes it easy for organizations to empower employees to become advocates, influencers, content creators, social sellers and publishers. Learn why brands big and small are using DSMN8 to scale their employees' voices across social at DSMN8.com.
Thanks to our friends at Hellfire Creative for helping to produce the podcast.
Social Selling: Employee Advocacy’s Secret Weapon | DSMN8
15 Jun 2022
00:17:52
Social selling is every salesperson's greatest asset, and it's employee advocacy's secret weapon! In this episode, we talk about how your social selling efforts can be taken to the next level with an employee advocacy platform. We'll cover; how to become THAT go-to person in your industry, why you should embrace employee advocacy as part of your sales process, how to get YOUR sales leaders on board, how employee advocacy becomes effortless lead nurturing at scale, AND, finally, why social selling with employee advocacy is here to stay.
How active are your employees on social? Often it's a great way to understand the current sentiment towards social media and provide a benchmark for your employee advocacy program. Grab your FREE analysis here to learn:
DSMN8 makes it easy for organizations to empower employees to become advocates, influencers, content creators, social sellers and publishers. Learn why brands big and small are using DSMN8 to scale their employees' voices across social at DSMN8.com.
Thanks to our friends at Hellfire Creative for helping to produce the podcast.
The Great Employee Advocacy Debate: Should You Reward Employees? | DSMN8
07 Jun 2022
00:11:32
Should employees be rewarded for participating in your company's employee advocacy program? As with most things in business, the answer is: it depends. In this episode, we discuss gamification, how it can impact your program, and whether or not employees should be rewarded for participating. We'll cover; the downsides and how gamification can go wrong, how to decide if gamification will be right for YOUR organization, using leaderboards versus rewards, and, most importantly, how to get gamification right!
How active are your employees on social? Often it's a great way to understand the current sentiment towards social and provide a benchmark for your employee advocacy program. Grab your FREE analysis here to learn:
DSMN8 makes it easy for organizations to empower employees to become advocates, influencers, content creators, social sellers and publishers. Learn why brands big and small are using DSMN8 to scale their employees' voices across social at DSMN8.com.
Thanks to our friends at Hellfire Creative for helping to produce the podcast.
The 3 C's of Employee Advocacy | DSMN8
01 Jun 2022
00:13:50
It's no secret that tech companies love alliteration, and we're no different! In this episode, we talk about the 3 C's of Employee Advocacy - content, culture and coordination. We'll cover; the content that will make your employee advocacy take off, how to power your employee advocacy program with FREE content, the ULTIMATE hack to finding talent for your organization, the number ONE ingredient to employee advocacy success AND finally, how to find the existing influencers in your organization.
How active are your employees on social? Often it's a great way to understand the current sentiment towards social media and provide a benchmark for your employee advocacy program. Grab your FREE analysis here to learn:
DSMN8 makes it easy for organizations to empower employees to become advocates, influencers, content creators, social sellers and publishers. Learn why brands big and small are using DSMN8 to scale their employees' voices across social at DSMN8.com.
Thanks to our friends at Hellfire Creative for helping to produce the podcast.
Do THIS! Before Launching Your Employee Advocacy Program | DSMN8
25 May 2022
00:11:29
We're starting at the start, well, before the start! In this episode, we talk about the things you need to do way ahead of choosing a technology partner in order to run a successful employee advocacy program. We'll cover; choosing a program manager, defining what advocacy-ready content actually means, what success will look like AND finally, the most important thing that you MUST do before launching an employee advocacy program.
How active are your employees on social? Often it's a great way to understand the current sentiment towards social and provide a benchmark for your employee advocacy program. Grab your FREE analysis here to learn:
DSMN8 makes it easy for organizations to empower employees to become advocates, influencers, content creators, social sellers and publishers. Learn why brands big and small are using DSMN8 to scale their employees' voices across social at DSMN8.com.
Thanks to our friends at Hellfire Creative for helping to produce the podcast.
Debunked: Does Internal Engagement Inflate Performance Numbers? | DSMN8
27 Mar 2024
00:21:37
In this exclusive episode, Bradley and Lewis explore an important question raised by a member of The Employee Advocacy Certification’s Alumni Network. Together, they navigate through the question and debunk the idea that employee advocacy programs inadvertently inflate performance numbers through internal engagement.
*(link all in buzz sprout)*How active are your employees on social? Often it's a great way to understand the current sentiment towards social media and provide a benchmark for your employee advocacy program. Grab your FREE analysis here to learn:
How many of your employees are regularly sharing.
What the impact of this activity looks like.
How you’re doing vs your competitors.
+ some complimentary tips on how to improve this.
Be part of the DSMN8 employee advocacy community at: https://www.linkedin.com/company/dsmn8/ or connect with Lewis or Bradley.
This episode is brought to you by DSMN8.com.
Huge News! The Employee Advocacy Certification Launch | DSMN8
13 Mar 2024
00:37:52
We’re back! Bradley and Lewis are back with a bang to officially announce the launch of The Employee Advocacy Certification. In this exclusive episode, Lewis delivers insights and gives you a sneak peek into the course's offerings. Meanwhile, Brad delves into a module that explores measuring and defining success from an employee advocacy program.
How active are your employees on social? Often it's a great way to understand the current sentiment towards social media and provide a benchmark for your employee advocacy program. Grab your FREE analysis here (https://dsmn8.com/resources/employee-engagement-analysis/) to learn:
How many of your employees are regularly sharing.
What the impact of this activity looks like.
How you’re doing vs your competitors.
+ some complimentary tips on how to improve this.
Be part of the DSMN8 employee advocacy community at: https://www.linkedin.com/company/dsmn8/ or connect with Lewis or Bradley.
This episode is brought to you by DSMN8.com.
5 Essentials for Employee Advocacy Success | w/Elliot Elsley - Director of Customer Success | DSMN8
04 Oct 2023
00:37:19
In this special episode of our podcast, join Lewis Gray, Senior Marketing Manager at DSMN8, as he speaks with Elliot Elsley, Director of Customer Success at DSMN8.
Get ready to unlock the secrets to a thriving employee advocacy program as Elliot spills the beans on FIVE game-changing tips.
Discover why these tips are your golden ticket to success and turbocharge your employee advocacy efforts! Don’t miss out - listen now!
Special offer for listeners! Sign up to early access to the Employee Advocacy course: here!
Grab a free copy of Bradley’s upcoming book, ‘Employee Advocacy: 101 Cheat Codes’ : here!
How active are your employees on social? Often it's a great way to understand the current sentiment towards social media and provide a benchmark for your employee advocacy program. Grab your FREE analysis here to learn:
DSMN8 makes it easy for organizations to empower employees to become advocates, influencers, content creators, social sellers and publishers. Learn why brands big and small are using DSMN8 to scale their employees' voices across social at DSMN8.com.
3 Quick Wins for Employee Advocacy | DSMN8
20 Sep 2023
00:28:14
In this episode, Bradley and Lewis highlight quick wins that can help elevate your employee advocacy platform. They highlight the wins that may seem obvious, but that a lot of program leaders overlook. They discuss how to implement these wins and the immediate difference it will make to your employee advocacy program.
Find out how you can create your ideal advocate profile here.
Get your free employee advocacy program feedback template here.
How active are your employees on social? Often it's a great way to understand the current sentiment towards social media and provide a benchmark for your employee advocacy program. Grab your FREE analysis here to learn:
DSMN8 makes it easy for organizations to empower employees to become advocates, influencers, content creators, social sellers and publishers. Learn why brands big and small are using DSMN8 to scale their employees' voices across social at DSMN8.com.
The Best Content Strategy for Employee Advocacy Success | DSMN8
06 Sep 2023
00:26:30
In this episode, Bradley and Lewis discuss the two most common objectives of employee advocacy and the content strategies you’ll want to deploy to achieve them.
Plus, Lewis explains the “Holy Trinity” of content types you’ll need to include to generate the best results from your employee advocacy program.
Special offer for listeners! Grab a free copy of Bradley’s upcoming book, ‘Employee Advocacy: 101 Cheat Codes’, before it’s released: https://dsmn8.com/employee-advocacy-book/
How active are your employees on social? Often it's a great way to understand the current sentiment towards social media and provide a benchmark for your employee advocacy program. Grab your FREE analysis here to learn:
DSMN8 makes it easy for organizations to empower employees to become advocates, influencers, content creators, social sellers and publishers. Learn why brands big and small are using DSMN8 to scale their employees' voices across social at DSMN8.com.