Search with Candour – Détails, épisodes et analyse

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Search with Candour

Candour

Business & Entrepreneuriat

Fréquence : 1 épisode/7j. Total Éps: 372

Every Monday, Jack Chambers-Ward has in-depth conversations with SEO experts from around the world. Covering topics from attribution in GA4 to networking tips for introverts and everything in between. Search With Candour is the perfect way to kickstart your working week! https://withcandour.co.uk/podcast

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Liens partagés entre épisodes et podcasts

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https://search.withcandour.co.uk
225 partages
https://search.withcandour.co.uk/
88 partages
https://withcandour.co.uk/blog/category/podcast
33 partages

https://www.linkedin.com/in/jlwchambers/
26 partages
https://www.linkedin.com/in/chrisgreenseo/
6 partages
https://www.linkedin.com/in/markseo/
5 partages

https://twitter.com/JLWChambers
35 partages
https://twitter.com/thetafferboy
12 partages
https://twitter.com/SarahMcDUK
3 partages

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Score global : 48%

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Stop doing SEO translation, start doing SEO localization with Maria Scheibengraf

Saison 3 · Épisode 39

lundi 30 septembre 2024 • Durée 01:18:46

Maria Scheibengraf joins Jack Chambers-Ward to explain why localization is so important for your international SEO strategy.

Direct translation just doesn’t work for SEO. You need to take culture and nuance into account when it comes to your international SEO strategies.

Maria explains the common problems that many agencies and SEOs face with multilingual SEO and how to get SEO localization right. Follow Maria Scheibengraf

Resources

Sponsors

Chapters

00:00 Start
00:00:34 Intro
00:01:37 Sponsor: SE Ranking
00:03:45 Sponsor: Optmyzr
00:06:39 Welcome to the show Maria Scheibengraf
00:08:06 Why is SEO localisation so important?
00:11:00 The flawed workflow of SEO translation
00:15:10 Direct translation doesn’t work
00:16:21 Localisation is so much more than language
00:20:33 Book recommendation: The Culture Map by Erin Meyer
00:20:53 High context vs low context communication
00:22:06 British humour vs American humor
00:24:00 The importance of technical SEO in localisation
00:27:25 Understand what devices your audience are using
00:30:00 Common problems with SEO localisation
00:36:35 Linguists should learn SEO skills
00:40:30 When should SEO localisation be involved in the process?
00:41:09 The ideal international SEO workflow
00:44:35 How NOT to convince Germans to buy your products
00:47:45 How to budget for SEO localisation
00:49:20 Reuse resources to save time and money
00:51:45 Reframe your unique selling points to different cultures
00:54:05 Understanding cultural-coding
00:55:32 Be mindful of your messaging in different cultures
00:57:10 Marketing is still about evoking emotions in your audience
00:58:00 Even emotions are culturally coded
00:58:37 ‘Am I a bad person?’ Nike ad
01:00:34 Individualistic vs collectivist cultures
01:02:58 Search behaviour is becoming more conversational in English
01:05:05 AI is not trained on minority languages
01:06:58 Adapt your language to cultural standards
01:08:12 Even small changes in language can make a big difference
01:09:12 Don’t say ‘please’ in your Spanish content!
01:10:51 How language changes through generations
01:11:35 “De nada” means “it’s nothing” not “you’re welcome”
01:13:49 Tiny errors can really change your messaging
01:14:08 How to build trust with your audience
01:15:40 Where to follow Maria Scheibengraf
01:16:36 Outro

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How to use AI for SEO with Eric Hoover

Saison 3 · Épisode 38

lundi 23 septembre 2024 • Durée 01:05:32

Eric Hoover joins the Search With Candour podcast this week to discuss how to use AI for SEO. Yes, we’re finally talking about AI tools in detail and how to integrate AI into your SEO workflow.

Eric has recommendations for using AI and LLMs for keyword research, competitor analysis, content creation, ecommerce optimisation and if SearchGPT can ever dethrone Google as the primary search engine.

Sponsors

Links to follow Eric:

Links to resources/articles

Goodbye to continuous scroll and Universal Analytics with Mark Williams-Cook

Saison 3 · Épisode 29

lundi 22 juillet 2024 • Durée 44:11

Sponsors:

Mark and Jack reunite in the Candour studio to say goodbye to Universal Analytics and Google's continuous scroll, discuss why Bing's index is more important than you think and why AI Overviews are now showing for fewer than 7% of queries.

Time stamps:

00:00:11 - Intro
00:01:14 - Sponsor: SEO Testing
00:05:00 - Sponsor: Search ‘n’ Stuff
00:07:30 - In loving memory…
00:08:18 - RIP to Google’s continuous scroll
00:14:09 - RIP to Universal Analytics
00:16:06 - Prompt injection leads to demotion on Bing
00:22:34 - The Bing index powers a lot of LLMs
00:34:02 - AI Overviews only show for 7% of queries
00:43:30 - Outro

Links and resources

Previous episode about GA4 key events and attribution
Previous episode about GA4 with Krista Seiden & Simo Ahava
RIP Universal Analytics: https://support.google.com/analytics/answer/11583528?hl=en
Prompt injection with Bing: https://www.seroundtable.com/prompt-injection-bing-webmaster-guidelines-37650.html
Bing's index is more important than you think:

How to build a digital marketing agency as a BIPOC individual with Jamar Ramos

Saison 2 · Épisode 43

lundi 7 novembre 2022 • Durée 01:07:15

On this week's episode, Jack Chambers-Ward is joined by digital marketing extraordinaire (and Jack's new best friend), Jamar Ramos.

Jamar joins Jack to discuss:

Why you should be watching All Elite Wrestling (yes, they talk about professional wrestling for a few minutes...)
Jamar's transition from creative writing to digital marketing
How much does representation matter in digital marketing?
What is it like being a BIPOC founder of a marketing agency?
What can people in positions of management do to highlight POC?

Full show notes, transcript and links at search.withcandour.co.uk

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SEO Horror Stories - Halloween Spooktacular 2022 with Myriam Jessier & Stéphanie Walter

Saison 2 · Épisode 42

lundi 31 octobre 2022 • Durée 01:36:46

Welcome dear listeners to this big bumper episode of Search With Candour, our Halloween Spooktacular 2022!

Joining your (g)host Jack Chambers this week is the mortifying Myriam Jessier and shocking Stéphanie Walter.

In the first half of the episode, our horrible hosts play you some of the scariest SEO stories from BrightonSEO's best and brightest SEO people, including:

Steve Paine from SISTRIX (who sponsors this podcast)
Lidia Infante
Dixon Jones
Arnout Hellemans
Kyle Place
Billie Geena Hyde
Adam Gent
Sean Fleming
John Mueller
Andi Jarvis
Crystal Carter
Malcolm Slade

Writing for humans and robots with Maddy Osman

Saison 2 · Épisode 41

lundi 24 octobre 2022 • Durée 46:08

In this week's episode, Jack Chambers-Ward is joined by Maddy Osman, the founder of The Blogsmith and best-selling author of Writing for Humans and Robots. Jack & Maddy discuss:

Why it's important to write for humans AND robots
Common mistakes made by SEOs that impact their writing
How has AI writing affected writers in 2022
Some tool recommendations for SEOs and writers

And much more!

The full show notes and transcript can be found at search.withcandour.co.uk

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SEO Audits with Olga Zarr

Saison 2 · Épisode 40

lundi 17 octobre 2022 • Durée 01:06:14

In this week's episode, Jack Chambers-Ward is joined by the incredible Olga Zarr, the founder and CEO of SEOSLY.

Jack & Olga join forces to discuss SEO audits (Olga's favourite topic!) including:

The first steps of auditing a new website
How regularly should you audit a website?
What are some of the most common things auditing tools miss?

And in case you missed it, here is Olga's in-depth article about her auditing process: https://seosly.com/blog/seo-audit/

Search With Candour is supported by SISTRIX, the SEO's toolbox. Go to sistrix.com/swc to try some of their fantastic tools for free.

For full show notes, links, and transcripts, go to search.withcandour.co.uk

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Breaking out of your brand bubble with Alex Hickson

Saison 2 · Épisode 39

lundi 10 octobre 2022 • Durée 01:14:01

In this week's episode, Jack Chambers-Ward is joined by Alex Hickson, Head of Digital PR at TrunkBBI to discuss:

How to inspire clients to try digital PR
Thinking outside the box for opportunities
Breaking out of your brand bubble

Full show notes, links, and transcript are available at search.withcandour.co.uk

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Live SEO Q&A September 2022: Mark & Jack answer your questions live on LinkedIn

Saison 2 · Épisode 38

lundi 3 octobre 2022 • Durée 59:07

Welcome to the Search With Candour podcast. Jack Chambers-Ward is once again joined by the inimitable Mark Williams-Cook for a live SEO Q&A!

That's right, live and unedited! This episode was recorded live and broadcast via Mark's LinkedIn page.

Click here to watch the video version on LinkedIn.

Questions answered include:

How do you decide when it's best to canonicalise multiple variants of a page over simply making one page with a self-referring canonical?
Is it necessary to keep URLs short or we can keep them as per our need (to cover the focus keyword)?
I see comments on having a "Link Building Strategy". As a small business should we worry about this, or should we concentrate on good content that builds authority and attracts links?
Is location tagging images still effective?
Is HARO worth the effort or do you prefer any other alternative for link building?

and more!

Full show notes and transcript are available at search.withcandour.co.uk

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Carving out your SEO career path with Luce Rawlings

Saison 2 · Épisode 37

lundi 26 septembre 2022 • Durée 01:00:59

In this week's episode, Jack Chambers-Ward is joined by freelance SEO consultant Luce Rawlings to discuss:

Starting your career in-house vs in an agency
When's the right time to go freelance?
The pros and cons of freelancing
How can you continue to learn throughout your SEO career?
SISTRIX's Visibility Leaders 2022 https://www.sistrix.com/visibility-leaders/retail-2022-overview

Full show notes, links, and transcript available at search.withcandour.co.uk

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