The Digital Marketing Victories podcast is a monthly show where we explore and celebrate the soft skills and tactics it takes to lead digital transformation successfully.
Great digital marketers understand that people are the most challenging part of doing their jobs. This show focuses on the people part of their digital marketing wins – and what tactics or skills the guests used to align people with their marketing strategy.
We feature people who have persuaded others to adopt new technology, change their attitudes or behaviors to support a digital marketing initiative or have led internal change around digital marketing plans. Our guests all have one thing in common: they have figured out how to tackle the people part of digital marketing success and are willing to share those tips with others.
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Increasing your soft skills as a Digital Marketing Manager
Season 3 · Episode 2
Tuesday, June 24, 2025 • Duration 53:24
In this episode, we’re joined by Paddy Moogan. Paddy is Founder of The New Leader, a training platform that enables agency teams to become more effective managers and leaders. He also works with agency founders as a coach and non-exec director to help them navigate the world of agency life. Previously, he spent ten years as CEO and co-founder of Aira, a digital marketing agency based in the UK.
This episode dives deep into the practical skills that separate mediocre managers from inspiring leaders. You'll discover why active listening is Paddy's secret weapon (born from an unexpected place), and how to deliver difficult feedback in ways that motivate rather than discourage. Whether you're struggling with delegation, managing remote teams, or having tough conversations about performance, Paddy offers actionable strategies that work in the real world of agency life.
| A good leader is probably someone who listens... They're better at listening to people. They try to empathize. They try to have a high degree of emotional intelligence, and I think really, they're quite selfless in many ways. ~ Paddy Moogan
This episode is for you if you’re curious about the following:
How to become a good manager
If you're in a management role and you don't have any management experience or training
How can you improve your management skills
How you can improve your leadership skills, no matter what your professional position.
Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:
You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.
Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!
Leave Feedback Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it. 👉 Leave feedback
If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.
Thank you for supporting our podcast!
When Marketing Data (GA4) Isn't Perfect: Strategies for Analytical Thinking
Season 3 · Episode 1
Monday, April 7, 2025 • Duration 52:12
Welcome to Season Three of Digital Marketing Victories Podcast. In this first episode, we’re joined by Dana DiTomaso, Founder & Lead Instructor at KP Playbook and President & Partner at Kick Point, where she helps people and teams do better marketing.
This episode is for you if you’re curious about the following:
You want to develop your analytic thinking.
You want to be comfortable analyzing data and using it to persuade others.
You need tips around selecting and presenting data when you're persuading others to change their behavior.
You want to use data to guide a ruthless prioritization process to streamline your marketing requests.
Utilizing Jobs To Be Done Theory in Digital Marketing
Season 2 · Episode 2
Tuesday, November 14, 2023 • Duration 59:08
About This Episode
Join us as scaling consultant, Zac Stucki, unveils his secrets to using Jobs to Be Done Theory in your marketing program. Zac is passionate about the jobs-to-be-done theory and how it can improve marketing effectiveness. He is an operations consultant with over 7-years of experience. He has a master's degree in business administration from a top-tier university and has worked with businesses throughout the United States. His work has helped to scale companies from 7 to 8 figures by understanding their customer’s jobs to be done, finding and fixing their operational limitations, and reducing project timelines.
This episode is perfect for you if you’re curious about the following:
How to utilize the jobs to be done theory to improve the messaging to your current and potential customers.
How to standardize processes to make marketing more efficient and effective, cut waste, reduce project timelines, and reduce customer churn.
How to conduct compelling customer interviews and build effective customer journeys that will positively impact your marketing efforts.
Tune in for an insightful conversation with Zac Stucki!
Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:
You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.
Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!
Can you be more persuasive as an SEO Product Manager?
Season 2 · Episode 1
Wednesday, October 11, 2023 • Duration 45:44
About This Episode
Gus Pelogia is a journalist turned SEO, conference speaker, and once-in-a-while blogger. He is currently an SEO Product Manager at Indeed, the #1 job site in the world, with over 250 million unique visitors every month. Gus has worked in-house and at digital agencies in Argentina, the Netherlands, and Ireland. He spent five years as an Account Manager and Team Lead at agencies such as Spark Foundry (Core) and Wolfgang Digital, working with clients from travel, e-commerce, and professional services, winning several industry awards such as Digital Media Awards, The Drum Search Awards, and Irish Content Marketing Awards. Currently, Gus is also a judge for the EU Search Awards.
This episode is for you if you’re curious about the following:
How thinking like a product manager could help your developer relationships.
Tips for pivoting your career toward product management.
How to tell your story effectively to sell through your SEO tests.
How to present your story effectively to win awards.
"The idea of putting stars together, it's something that you take with you as a journalist, no matter what you do." - Gus Pelogia
Join us as we delve into an enlightening conversation with Gus Pelogia, the SEO Product Manager at Indeed, who brings his journalistic background to bear on his current role. Gus shares his wisdom on how adopting a product manager's mindset can align people effectively with a marketing strategy and how transitioning to product management can be a game-changer in your career. A wealth of tips and insights from Gus await you in this episode.
Tune in for a captivating conversation with Gus Pelogia!
We talk to Helene Jelenc, an SEO specialist at Flow SEO with a strong background in anthropology and research. She is an expert in active listening and note-taking, and has an anthropological approach to her work which she applies to her content creation, outreach, and persona creation.
This episode is for you if you’re curious about how an anthropological approach to outreach, content, and persona creation could enhance your SEO work.
"Put yourself in someone else's shoes. It may seem really bizarre at first when you hear something that is completely different from what you do, but if you just take a moment and realize that maybe that culture or that person just came from a completely different set of circumstances, have a different set of values and that you should be understanding that culture or those behaviors on the basis of that historical, political, cultural aspects." - Helene Jelenc
You Will Learn
How anthropology can contribute to a holistic perspective.
The benefits of practicing active listening and note taking during interviews.
The impact of different platforms and audiences on content creation.
Emotional Intelligence and Its Role in Digital Marketing Success
Season 1 · Episode 20
Monday, January 23, 2023 • Duration 32:15
About This Episode
We talk to Jo Juliana Turnbull, a freelancing marketing consultant, who shares her insights on how to build strong relationships remotely based on emotional intelligence and tidbits from her recent BrightonSEO talk on the subject.
"The higher your emotional intelligence, the better your relationships, the more successful you will be with digital marketing strategies and SEO." - Jo Juliana Turnbull
Jo is a freelancing marketing consultant in Barcelona, Spain, and the founder of Turn Digi. She was a runner up for Digital Women's Innovator of the Year in 2021. She is also an organizer of Search London, a 12-year-old organization. She has been working remotely since 2010 and has lived in 9 countries.
You Will Learn
How can understanding and improving emotional intelligence help build better relationships and further your career?
What behaviors can help build good relationships and how do they differ online and offline?
What actionable steps can be taken to improve empathy skills and build strong relationships?
How to Communicate Negative News and Become a Better Listener to be a More Effective Marketer
Season 1 · Episode 19
Monday, December 12, 2022 • Duration 59:43
About This Episode
With the goal of empowering executives to unleash their potential, Dana Theus, CEO of InPower Coaching, offered her expertise in communication and relationship skills. We talked about how to use those skills to help persuade leadership, colleagues and overall become a better digital marketer, especially if you’re a woman.
"I do a lot of work with women, especially women on the leadership track because the system was built for men, not women. Women need an extra way to think about success that feels authentic to who they are. When we are our best selves, we will be more successful in the world."
- Dana Theus
In this episode, you will learn:
How can digital marketers become more effective when communicating negative news?
How can you become a better listener to build empathy and understanding?
Tips for persuading the C-suite vs cross teams.
Tips for building relationships and be more influential in virtual meetings.
Dana Theus helps executives activate their most authentic leadership qualities and elevate their natural abilities to grow and lead others. She is a seasoned marketing executive with experience in Fortune 500 companies, tech startups, and nonprofits.
This episode of Digital Marketing Victories is about communication & relationship skills. Dana Theus shares with us to manage your work relationships, plan your career development, and develop better leadership habits that improve your ability to be more impactful.
Lastly, she gives tips on building relationships and understanding your clients and coworkers better to be more persuasive.
If you’re interested in learning how to build relationships more effectively, learn tips for how to deliver bad news successfully, this episode is for you.
How To Be Persuasive In Managing A Digital Transformation Project
Season 1 · Episode 18
Tuesday, November 8, 2022 • Duration 52:41
About This Episode
In this episode of the Digital Marketing Victories podcast, Tony Kopetchny shares his insights on how to be persuasive in managing a digital transformation project - from reading the room to successfully handling moments of conflict with clients.
"The reason everyone's getting upset with you isn't about the technology, it's because you're changing the culture."
Tony Kopetchny is the co-founder and CEO of ParsonsTKO, an engagement architecture consulting firm that serves mission driven organizations. He holds a BA in Film from Temple University and an MA in International Communications from American University. He currently resides in Fort Worth, Texas with his wife, daughter and three doggies, Rocky, Apollo and Philly.
Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:
You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also so that you don't miss any news about the show or new episodes.
How to Advance Your SEO Career
Season 1 · Episode 17
Monday, August 1, 2022 • Duration 52:49
About This Episode
In this episode we talk to Morgan, the Director of SEO at Statwax and dive into how she managed to grow an SEO team from just her (and she was completely new to SEO) to a five member team in under two years.
If you need to convince your agency or boss that you’re underwater and need a team, or you’re a young woman looking to advance your career in the SEO industry, this episode is for you.
In This Episode, You Will Learn
How to advance from an SEO specialist to an SEO director in under two years.
How to persuade your company or management to invest in SEO resources and hires.
Morgan’s strategy for growing and managing her team from one to five in less than two years.
If you’re new to SEO, how you can expand your network and understanding of SEO.
Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:
You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.
How Empathy Can Make You More Successful
Season 1 · Episode 16
Wednesday, June 15, 2022 • Duration 48:13
About This Episode In this episode, we spend some time talking about empathy in the client/agency relationship with Will Russell of Russell Marketing. Along the way he highlights how having empathy for his clients (mostly entrepreneurs launching their first product via a crowdfunding campaign) is essential to ensuring their buy-in to his agency’s marketing approach. And he’s had HUGE wins with that agency including launches such at:
WeatherFlow TEMPEST (a cutting-edge weather station that raised $2,149,547 at launch) and
COFFEEJACK (a pocket-sized barista that raised $1,610,835 at launch).
This episode is for you if you are launching a brand or product on crowdfunding platforms like Indiegogo, Kickstarter, or if you want us to talk about how to create a culture of empathy among your employees and integrate that empathy into your work process.
Key takeaways
Using empathy can build stronger human relationships and be more persuasive.
How to work with your clients to get them to buy into your work process.
How to launch on platforms like IndieGoGo and Kickstarter with Russell Marketing’s Five Step High-Profit Launch System (Validation, Audience Acquisition, Audience Engagement, Audience Conversation, Scale & Optimize).
Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:
You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.
Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!
Leave Feedback Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it. 👉 Leave feedback
If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.
Thank you for supporting our podcast!
Leave Feedback Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it. 👉 Leave feedback
If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.
Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:
You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.
Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!
Leave Feedback Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it. 👉 Leave feedback
If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.
Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:
You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.
Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!
Leave Feedback Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it. 👉 Leave feedback
If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.
Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:
You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.
Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!
Leave Feedback Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it. 👉 Leave feedback
If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.
Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:
You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.
Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!
Leave Feedback Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it. 👉 Leave feedback
If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.
Leave Feedback Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it. 👉 Leave feedback
If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.
Thank you for supporting our podcast!
Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!
Leave Feedback Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it. 👉 Leave feedback
If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.
Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:
You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.
Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!
Leave Feedback Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it. 👉 Leave feedback
If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.
Thank you for supporting our podcast!
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