The Digital Marketing Victories podcast is a monthly show where we explore and celebrate the soft skills and tactics it takes to lead digital transformation successfully.
Great digital marketers understand that people are the most challenging part of doing their jobs. This show focuses on the people part of their digital marketing wins – and what tactics or skills the guests used to align people with their marketing strategy.
We feature people who have persuaded others to adopt new technology, change their attitudes or behaviors to support a digital marketing initiative or have led internal change around digital marketing plans. Our guests all have one thing in common: they have figured out how to tackle the people part of digital marketing success and are willing to share those tips with others.
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Today, we're joined by Geoff Livingston. Geoff helps organizations cut through AI hype and build systems that actually work, transforming both technology and teams.
Over the past three years, he has guided Fortune 500 marketing departments and major trade associations through comprehensive AI transformation, from strategy development to workforce training that delivers measurable results. His clients include AT&T, Google, PayPal, Ford, and Verizon. He's been working with AI since 2018, and his clients typically see 10+ hours of weekly productivity gains and documented workflow improvements within 30 days.
In this episode, Geoff makes the case that AI transformation is a problem of governance, not technology, and that why AI transformation projects fail almost always comes down to leadership, not the tools themselves. We also get into what frameworks guide successful AI adoption (Geoff's own Think Liquid framework from his book), and something most AI conversations skip entirely: how AI affects mental health, and what to do about it.
Geoff runs a Substack called The Buzz and is the author of Now Is Gone, a book on the people and work required for AI transformation. He's also a lifelong storyteller, father, and runner.
"Nobody's gonna give a shit whether it's AI in five years. We're just gonna care about the quality of what we're given and whether it's accurate."
~ Geoff Livingston, Founder, Generative Buzz
This episode will help you:
Determine how to integrate AI into your marketing workflow
Maintain your mental health while working in a space that is disrupted by AI changes
Think through AI adoption for your company and create a successful plan for managing the people part of transformation.
Be an AI user while actively maintaining your mental acuity and creativity
Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:
You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.
Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!
Leave Feedback Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it. 👉 Leave feedback
If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.
Thank you for supporting our podcast!
Why Storytelling Still Matters in the AI Era
Season 3 · Episode 5
Monday, July 13, 2026 • Duration 48:38
About This Episode
Storytelling is more than a communication technique—it’s one of the most valuable soft skills a digital marketer can develop.
In this episode, we're joined by strategic storyteller and author Patti Sanchez to explore why storytelling continues to matter in an AI-driven world. From building trust with clients to communicating organizational change and presenting complex data, Patti explains how storytelling helps marketers connect with people in ways technology simply can't.
Patti Sanchez is a veteran communicator in Silicon Valley. She has worked with tech innovators like Apple, Cisco, GE, Hitachi, HP, Oracle, Salesforce, Varian, and VMware to craft narratives that spark change and fuel growth.
She is the creator of several highly rated communication training courses and two award-winning books. Her consulting firm, PattiSan Communication, equips and empowers organizations to harness the power of story to drive positive change at work and in the world.
This episode is for you if you’re curious about the following:
What storytelling is, why it's powerful, and how to integrate it into your digital marketing work.
Why writing skills are important, and how to get started improving your writing.
How storytelling can lead you through uncertainty — whether the data's messy, the strategy's shifting, or your own career is evolving.
A storytelling framework you can use today to be more effective.
If you're ready to strengthen your communication skills and discover how to become a good storyteller, this episode is packed with actionable insights you can apply to your marketing, leadership, and client relationships right away.
Today, we’re joined by Elizabeth Linder. Elizabeth is the Director of SEO at Kick Point Inc., where she supports clients and other digital marketers in understanding how SEO works, how it fits into an overall business strategy, and how to prioritize tactics that directly support their business goals.
In this episode, join us as we talk candidly about something a lot of us feel but rarely say out loud:
The anxiety of working in SEO while AI is rewriting the rules underneath us.
This isn't another episode about tools or tactics. It's about the soft skills that will outlast any change in algorithms:
Prioritization
Adaptability
Developing self-learning habits
The confidence to say "I don't know yet" without flinching
Elizabeth also shares how to build real learning habits, find the right community, and separate your professional worth from a skillset that's always evolving.
If you've felt behind on the AI conversation — or overwhelmed by how fast everything is moving — this episode is for you.
EPISODE HIGHLIGHTS:
Why AI change feels more job-threatening than past SEO shifts
Prioritization is the core skill behind strategy, learning, and communication
Adaptability as a daily practice when plans change midstream
How to reframe “I am behind” and start with foundational technical SEO
Trusted resources for AI search and LLM learning
Managing your stress from AI overwhelm through community.
Confidence for women in SEO and filtering out loud but inaccurate advice
Separating self-worth from technical skill and building a healthier work culture
A simple learning system using micro-goals, calendar blocks, and accountability
CONNECT WITH ELIZABETH:
Compassionate Design Should Be in Every Digital Marketing Toolkit
Season 3 · Episode 3
Tuesday, March 3, 2026 • Duration 58:25
About This Episode
Welcome back to the podcast. In this episode, we’re joined by Michelle Keller. Michelle creates content that promotes trust, protects her clients' agency and dignity, and is welcoming to all through inclusivity and accessibility, and hopes for the future.
This episode is perfect for you if you're curious about what compassionate design is and how to integrate it into your digital marketing strategy.
Episode Highlights:
What compassionate design is and how you can integrate it into your digital marketing strategy
How compassionate design and inclusive efforts overlap.
How can you convince your boss to take a compassionate design approach?
What soft skills do digital marketers need to cultivate in order to embrace compassionate design?
How can teams foster more compassion in the design and decision-making process?
How does compassionate design help us avoid bias or harmful assumptions about users?
Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:
Increasing your soft skills as a Digital Marketing Manager
Season 3 · Episode 2
Tuesday, June 24, 2025 • Duration 53:24
In this episode, we’re joined by Paddy Moogan. Paddy is Founder of The New Leader, a training platform that enables agency teams to become more effective managers and leaders. He also works with agency founders as a coach and non-exec director to help them navigate the world of agency life. Previously, he spent ten years as CEO and co-founder of Aira, a digital marketing agency based in the UK.
This episode dives deep into the practical skills that separate mediocre managers from inspiring leaders. You'll discover why active listening is Paddy's secret weapon (born from an unexpected place), and how to deliver difficult feedback in ways that motivate rather than discourage. Whether you're struggling with delegation, managing remote teams, or having tough conversations about performance, Paddy offers actionable strategies that work in the real world of agency life.
| A good leader is probably someone who listens... They're better at listening to people. They try to empathize. They try to have a high degree of emotional intelligence, and I think really, they're quite selfless in many ways. ~ Paddy Moogan
This episode is for you if you’re curious about the following:
How to become a good manager
If you're in a management role and you don't have any management experience or training
How can you improve your management skills
How you can improve your leadership skills, no matter what your professional position.
When Marketing Data (GA4) Isn't Perfect: Strategies for Analytical Thinking
Season 3 · Episode 1
Monday, April 7, 2025 • Duration 52:12
Welcome to Season Three of Digital Marketing Victories Podcast. In this first episode, we’re joined by Dana DiTomaso, Founder & Lead Instructor at KP Playbook and President & Partner at Kick Point, where she helps people and teams do better marketing.
This episode is for you if you’re curious about the following:
You want to develop your analytic thinking.
You want to be comfortable analyzing data and using it to persuade others.
You need tips around selecting and presenting data when you're persuading others to change their behavior.
You want to use data to guide a ruthless prioritization process to streamline your marketing requests.
Master Your Emotions and Build a Personal Development Plan
Season 2 · Episode 10
Wednesday, September 18, 2024 • Duration 53:24
In this final episode of this season, we’re joined by Tazmin Suleman. Tazmin is a coach, corporate trainer, and podcaster with over a decade of experience in personal development. She has helped individuals transform their lives professionally and personally through the power of mindset and self-care.
Today, we dive deep into practical strategies for emotional management in both personal and professional settings. Tazmin shares her invaluable stories and techniques for handling stress, maintaining a positive mindset, and how to create a personal development plan. Learn how she utilizes soft skills such as patience, resilience, and self-awareness to navigate emotional situations and turn them into opportunities for growth. From emotional intelligence to creating a career plan, Tazmin provides tools that can significantly impact your career trajectory.
This episode is for you if you’re curious about the following:
How managing your emotions is a key soft skill you need to develop
How can mindfulness and other techniques be used to manage stress, develop patience, keep cool, and handle conflict more effectively?
We'll also discuss how you should think about your career for the long term—visualizing success, setting your own personal development goals and plan, tips for interpreting feedback, and reorienting your emotional response to failures.
Today, we are joined by Maggie Jackson, award-winning author and journalist known for her visionary writings on social trends, particularly technology’s impact on humanity. Her new book Uncertain: The Wisdom and Wonder of Being Unsure has been nominated for a National Book Award and is a selection of the Next Big Idea Club curated by Malcolm Gladwell, Susan Cain, Dan Pink, and Adam Grant. Jackson's recent lead New York Times opinion piece on uncertainty and well-being drew a quarter-million views.
In this episode, we explore how to navigate uncertainty and what Maggie suggests you do to experience the positive effects of uncertainty in your own life and digital marketing career.
This episode is for you if you’re curious about the following:
You feel overwhelmed or stuck by how to deal with the uncertainty of SEO and digital marketing and would like tactics to deal with uncertainty and overwhelm.
You want to present yourself and your strategies confidently, even if the data is uncertain about future outcomes.
You want to learn more about how uncertainty can help you become a more creative and curious marketer.
Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:
You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also so that you don't miss any news about the show or new episodes.
How To Deal With Anxiety At Work
Season 2 · Episode 8
Monday, June 10, 2024 • Duration 44:37
In this episode, we’re joined by digital marketing and user behavior strategist Kayley Dempsey. She is currently the digital marketing operations lead at Manifesto Digital (previously and now part of TPXimpact) and is responsible for the delivery of all retained programs of work in the digital marketing studio.
Kayley specializes in complete journey analysis, from identifying organizational objectives and challenges, down to research with end users and beneficiaries, incorporating website data and analytics to put together a complete picture of how people interact with an organization and how to improve it. She is primarily focused on charity, non-profit, and pro-social organizations. Kayley is also a mental health first-aider with a particular interest in enhancing well-being at work.
"There's no easy fix for a workplace to be less sort of poor mental health, whether that's triggering anxiety or stress or whatever, however, we talk about it, the change really needs to come from the top " - Kayley Dempsey
This episode is for you if you’re curious about the following:
How to know if your work is triggering your anxiety
Workplace best practices to overcome stress and anxiety
What triggers anxiety and stress at work
How to effectively lead and support people with anxiety
The soft skills and coping techniques to manage your anxiety
When to know if you need professional help for your anxiety.
Create a free starter account, or get a paid account for 15% off with code WOSTRATEGIES15.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
Emotional Resilience and Personal Growth through Community
Season 2 · Episode 7
Wednesday, April 17, 2024 • Duration 55:20
About This Episode
In this episode, we’re joined by Lloyed Lobo, an entrepreneur, podcast host, and community builder.
He’s the Co-founder of Boast.AI and Traction. Lloyed is also the author of 'From Grassroots To Greatness’. Lloyed experienced the Gulf War as a young refugee in Kuwait, witnessing the strength of the community in evacuating the population to safety. As the co-founder of the fintech platform Boast.Al, he leveraged the Community-Led Growth model to help bootstrap the company to 8 figures in annual recurring revenue and secure over $100 million in capital. Lloyed is also the co-founder of Traction, a community empowering more than 100k innovators through connections, content, and capital.
In today’s episode, we'll dive into resilience - a crucial skill for navigating challenges and embracing change.
Studies show that being resilient not only improves your work and happiness but it can also reduce feelings of depression.
So, we’ll discuss why having a supportive community is crucial for building emotional resilience. Lloyed will also share tips on creating a strong community around your brand or personal projects.
Tune in for an engaging discussion on resilience with Lloyed Lobo!
| Pain is the precondition for growth. Anything great is a long, freaking slog. It's a marathon of the heart and mind. - Lloyed Lobo
This episode is for you if you’re curious about the following:
What is the most effective way to build resilience over time?
How important is having a supportive community in building emotional resilience?
What mindset helps build resilience, especially in children?
When pursuing social media influence, is it better to create your own content or conduct influencer outreach?
Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:
You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.
Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!
Leave Feedback Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it. 👉 Leave feedback
If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.
Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:
You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.
Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!
Leave Feedback Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it. 👉 Leave feedback
If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.
Thank you for supporting our podcast!
You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.
Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!
Leave Feedback Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it. 👉 Leave feedback
If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.
Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:
You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.
Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!
Leave Feedback Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it. 👉 Leave feedback
If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.
Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:
You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.
Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!
Leave Feedback Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it. 👉 Leave feedback
If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.
Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:
You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.
Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!
Leave Feedback Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it. 👉 Leave feedback
If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.
Leave Feedback Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it. 👉 Leave feedback
If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.
Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:
You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.
Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!
Leave Feedback Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it. 👉 Leave feedback
If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.
Thank you for supporting our podcast!
Can difficult life experiences (and trauma) like poverty, war, or depression increase resilience?
Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:
You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.
Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!
Leave Feedback Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it. 👉 Leave feedback
If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.
Thank you for supporting our podcast!
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