The Search Session – Détails, épisodes et analyse

Détails du podcast

Informations techniques et générales issues du flux RSS du podcast.

The Search Session

Advanced Web Ranking

Business & Entrepreneuriat

Fréquence : 1 épisode/7j. Total Éps: 64

Join international SEO consultant Gianluca Fiorelli as he explores the dynamic world of SEO. In each episode, industry leaders share insights and strategies to help in-house SEOs, agency professionals, and consultants tackle the evolving search landscape.

Lire plusRéduire

Site

RSS

Apple

Classements récents

Dernières positions dans les classements Apple Podcasts et Spotify.

Apple Podcasts

🇬🇧 Grande Bretagne - marketing
27/05/2026
#48
🇩🇪 Allemagne - marketing
27/05/2026
#87
🇩🇪 Allemagne - marketing
26/05/2026
#49
🇬🇧 Grande Bretagne - marketing
25/03/2026
#67

Liens partagés entre épisodes et podcasts

Liens présents dans les descriptions d'épisodes et autres podcasts les utilisant également.

https://iloveseo.net/
124 partages
https://www.advancedwebranking.com/
115 partages
https://ipullrank.com/
4 partages

https://www.linkedin.com/in/gianlucafiorelli/
126 partages
https://www.linkedin.com/
2 partages
https://www.linkedin.com/in/shelleywalsh/
2 partages

https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh
178 partages
https://www.youtube.com/@advancedwebranking
46 partages
https://www.youtube.com/@shelleywalsh
2 partages

Qualité et score du flux RSS

Évaluation technique de la qualité et de la structure du flux RSS.

Qualité du flux RSS

À améliorer

Score global : 38%

Historique des publications

Répartition mensuelle des publications d'épisodes au fil des années.

Year

Derniers épisodes publiés

Liste des épisodes récents, avec titres, durées et descriptions.

Navigating Agentic AI in the World of SEO | Andrea Volpini

Saison 1 · Épisode 1

jeudi 13 février 2025 • Durée 47:44

Join our amazing host, Gianluca Fiorelli, on the first episode of The Search Session as he chats with Andrea Volpini, CEO of WordLift and a true visionary in the world of semantic search.

They explore the fascinating evolution of AI-powered SEO, the importance of structured data, and how AI agents are changing the search landscape.

Andrea shares the story behind WordLift, discusses the critical need for SEOntology, and explains the innovative concept of llms.txt. This episode is packed with valuable insights on optimizing your strategy for AI and what the future of search might hold.

Here's what you'll learn in this episode:

(00:00) Introduction to The Search Session - Kicking off the podcast with host Gianluca Fiorelli.
(01:05) Meet Andrea Volpini - CEO of WordLift and pioneer in semantic search.
(01:50) The Origins of WordLift - How Andrea’s journey led from content management to AI-driven SEO.
(06:24) Agentic Search: The New SEO Challenge - How AI agents are reshaping search and content strategies.
(12:16) Introducing llms.txt - A new standard for guiding AI bots and language models.
(15:00) The Need for SEOntology - Standardizing SEO language for AI and interoperability.
(25:45) Structured Data in the AI Era - Why structured data remains essential despite AI advancements.
(35:00) Monosemanticity & Clarity in Content - Ensuring precision in AI-driven search.
(42:58) The Proust Questionnaire - A fun, rapid-fire Q&A with Andrea Volpini.
(47:10) Closing Thoughts

👉 Read the full article and explore additional

https://www.advancedwebranking.com/blog/agentic-ai-and-semantic-seo

Where to find Andrea Volpini

Linkedin: https://www.linkedin.com/in/volpini/
X: https://x.com/cyberandy
Website: https://wordlift.io/

Where to find Gianluca Fiorelli

Linkedin: https://www.linkedin.com/in/gianlucafiorelli/
X: https://x.com/gfiorelli1
Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social
Website: http://iloveseo.net/

Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.

Get your free 30-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/

Be sure to subscribe for more actionable marketing and SEO tutorials: https://www.youtube.com/@advancedwebranking

Lire plusRéduire

From Fashion to Travel: Lessons in SEO, Brand & Data | Maria White

lundi 16 juin 2025 • Durée 56:52

What does it take to make SEO drive impact in 2025?

In this episode of The Search Session, Gianluca Fiorelli sits down with Maria White, UK SEO Lead at TUI, to explore the evolving landscape of search - from fashion to travel. Maria shares how a custom dashboard revealed hidden blockers, why visibility isn't enough, and how cross-channel collaboration is key in a world of hyper-personalized search.

They also dive into image SEO, shifting user behavior, and why ChatGPT is changing search—without killing Google.

This is the 17th episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh

Here's what you'll learn in this episode:

(00:24) Meet Our Guest: Maria White
(02:33) The Visibility Paradox: Why Rankings Don’t Equal Results
(09:19) The Multi-Channel Search Journey: Social, Search, and Beyond
(14:39) Brand and SEO: Owning Branded Search in Fashion
(18:58) Cross-Functional SEO: Collaborating with CRM, Paid, and Social Teams
(27:32) Image SEO and Visual Search: A Hidden Opportunity in Fashion and Retail
(35:36) LLMs and AI: The New Search Experience?
(47:59) Quick Fireside Questionnaire

👉 Read the full article and explore additional

https://www.advancedwebranking.com/blog/lessons-in-seo-brand-and-data

Where to find Maria White

LinkedIn: https://www.linkedin.com/in/mariaguadalupewhite/

How Publishers Can Survive (and Thrive) in the Age of AI Search | Lily Ray

mardi 10 juin 2025 • Durée 47:03

Is SEO still about ranking web pages—or is it time to start thinking brand-first?

In this episode of The Search Session, host Gianluca Fiorelli is joined by Lily Ray, VP of SEO Strategy & Research at Amsive, to explore how AI Overviews, AI Mode, and LLMs are reshaping the way people interact with search—and what that means for publishers, marketers, and the future of organic visibility.

Lily explains why SEO success today extends beyond traffic and clicks, emphasizing the importance of building brand equity across platforms and collaborating across marketing channels. From stakeholder education to long-term loyalty in an AI-first world, this conversation is packed with insights on adapting your strategy in a rapidly evolving search landscape.

This is the 16th episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh

Here's what you'll learn in this episode:

(00:06) Meet Our Guest: Lily Ray
(02:16) Surviving Google’s AI Overviews & AI Mode: Strategies for Independent Publishers
(06:06) How Publishers Can Leverage Google’s Move Toward Hyper-Personalisation
(07:51) SERPs as Billboards and Zero-Click Marketing
(11:39) The Challenge of Reporting AI Search Success
(16:08) Impact of LLMs in the Publishing Niche
(20:12) Adapting E-E-A-T Concepts and Framework to AI Search
(24:47) Fighting Spam and the Ethics of SEO
(30:04) Lilly's Encouragement for SEOs Facing Burnout and Declining Traffic
(33:35) The Cross-Channel Future of SEO
(39:48) Quick-Fire Personal Questions

👉 Read the full article and explore additional

Human-First Content Strategy in a Machine-First World | Purna Virji

lundi 7 avril 2025 • Durée 52:38

In this episode of The Search Session, host Gianluca Fiorelli sits down with digital marketing powerhouse Purna Virji - Principal Consultant at LinkedIn and former Microsoft leader.

Together, they unpack how to create meaningful, human-first content in an AI-driven landscape, why outcomes matter more than outputs, and how to balance authenticity with algorithms. Expect sharp insights, real strategies, and a few fun detours into pizza, Bollywood, and Italian curse words.

This is the 7th episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh

Here's what you'll learn in this episode:

(00:47) Meet Purna Virji
(04:16) The Fundamentals of Content Marketing in an AI Era
(08:21) Outputs vs. Outcomes: Why Strategy Comes First
(13:54) How to balance human-centered content with machine-readability
(22:07) Building Memorable Brands in a Personalized, No-Click World
(27:31) Brand Identity, Emotion & Consistency Across Channels
(31:45) How Purna Virji Leverages AI in Her Daily Workflow
(35:15) Reassuring the Next Generation: AI Won’t Take Your Job
(40:15) Why Today’s Users Are Harder to Reach Than Ever Before
(42:47) Measuring What Matters in a Fragmented Marketing Landscape
(47:09) Rapid-Fire Questions: Pizza, Mumbai, Snoring & Kaizen

👉 Read the full article and explore additional

https://www.advancedwebranking.com/blog/content-marketing-strategy-insights-from-purna-virji

Where to find Purna Virji

Being an In-House SEO for an Enterprise Business Company | Gus Pelogia

lundi 31 mars 2025 • Durée 52:49

In this episode of Search Session, Gianluca Fiorelli sits down with Gus Pelogia, Senior SEO Product Manager at Indeed. With a background in journalism and over a decade of SEO experience across agencies and in-house teams, Gus brings a unique, global perspective to search.

This is the 6th episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh

Here's what you'll learn in this episode:

(00:18) Meet Gus Pelogia
(02:17) Agency vs. In-House SEO
(06:15) Pre-Production and Stakeholder Alignment
(08:23) Working with Agencies & Consultants
(12:06) Navigating Big Company Bureaucracy: Gus’s Framework for Speed
(17:20) Rolling Out Global SEO Features
(19:55) Localization & International SEO
(21:07) Using OpenAI, Colab, and MVPs to Prototype SEO Ideas
(28:52) Learning AI & Python Without a Coding Background
(34:24) The Impact of AI Search on Companies Like Indeed
(42:06) The Proust Questionnaire

👉 Read the full article and explore additional

https://www.advancedwebranking.com/blog/in-house-seo-enterprise

Where to find Gus Pelogia

LinkedIn: https://www.linkedin.com/in/gpelogia/
X: https://x.com/pelogia
Website: http://www.Indeed.com

Where to find Gianluca Fiorelli

The Increasing Importance of Local Search | Greg Gifford

lundi 17 mars 2025 • Durée 54:44

How is AI changing the game for local SEO?

In this episode of The Search Session, Gianluca Fiorelli chats with Greg Gifford, local SEO expert and movie enthusiast. They dive into the latest trends, AI’s impact, and how businesses can stay ahead - plus some fun movie talk!

This is the 5th episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh

Here's what you'll learn in this episode:

(00:22) Meet the Local SEO Nerd: Greg Gifford
(03:18) Is Local Search Still Untouched by AI, or Have We Just Not Noticed?
(04:51) How Younger Generations are Changing Search Habits
(10:40) Will Google’s AI Mode Mark the True Beginning of AI-Powered Search
(15:53) Local Search for Enterprise. What are the challenges?
(21:56) AI Levels the Playing Field, Helping Small Brands
(27:13) The Power of Reviews & User-Generated Content
(32:25) AI-Powered Sentiment & Topic Analysis for Local Businesses
(38:50) How to Stay Relevant in an AI-Powered Search World
(44:52) The Importance of Understanding “Why” in SEO
(48:30) Rapid-Fire Movie Q&A

👉 Read the full article and explore additional

https://www.advancedwebranking.com/blog/ai-impact-on-local-search

Where to find Greg Gifford

LinkedIn: https://www.linkedin.com/in/greggifford/
X: https://x.com/greggifford

New Challenges for Digital Agencies | Heather Physioc & Kevin Gibbons

lundi 10 mars 2025 • Durée 01:00:52

AI is transforming how agencies operate - but what does that mean for SEO professionals?

In this episode of The Search Session, host Gianluca Fiorelli is joined by Heather Physioc (Chief Discoverability Officer, VML) and Kevin Gibbons (Founder, Re:signal) to break it all down.

This is the 4th episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh

Here's what you'll learn in this episode:

(00:24) Meet Our Guests: Heather Physioc & Kevin Gibbons
(02:20) AI - Challenge or Opportunity for Agencies?
(13:54) How Clients are Reacting to AI in Search
(27:00) How Agencies Are Adapting to AI Without Losing Their Edge
(31:42) AI vs. Human Creativity: Finding the Right Balance
(36:00) The Future of Search: Personalization, Branding, and the Next Big Shift
(41:28) COVID’s Impact on Digital Agencies
(49:44) Retaining Excellence in Agencies
(56:14) The Proust Questionnaire

👉 Read the full article and explore additional

https://www.advancedwebranking.com/blog/agencies-challenges-opportunities

Where to find Heather Physioc

LinkedIn: https://www.linkedin.com/in/heatherphysioc/
X: https://x.com/HeatherPhysioc
Website: http://www.vml.com

The Old and the New of Content Marketing and PR | Lexi Mills & Ross Simmonds

jeudi 27 février 2025 • Durée 57:38

How is content marketing evolving in the age of AI? What’s the new role of PR in SEO? And how are brands adapting to changing search behaviors?

In this episode of The Search Session, host Gianluca Fiorelli dives into these pressing questions with two industry leaders: Lexi Mills – CEO of Shift6 Studios and Ross Simmonds – CEO of Foundation Marketing & Head of Growth at Distribution.ai

From the decline of traditional SERP clicks to the rise of AI-driven discovery, we’ll explore the biggest shifts in content consumption, PR strategies, and brand visibility.

This is the 3rd episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh

Here's what you'll learn in this episode:

(00:26) Welcome and Introduction
(01:44) The Shift in SERP Clicks and Content Consumption
(08:28) How Businesses Are Adapting to New Search and Discovery Trends
(14:15) AI’s Impact on Content Strategy: Human vs. Machine Collaboration
(22:00) The importance of not mimicking competitors but owning your own voice as a brand
(31:40) Using AI for Media Engagement and Thought Leadership
(38:07) Preparing for the Future of Cont ent Distribution and Engagement
(43:12) Learning from Failures in Content Creation and Marketing
(48:29) The Fun Questionnaire

👉 Read the full article and explore additional

https://www.advancedwebranking.com/blog/content-and-pr-trends

Where to find Lexi Mills

Evolution of Search Behavior | Giulia Panozzo & Garrett Sussman

jeudi 20 février 2025 • Durée 55:45

In this episode, we’re exploring the fast-changing world of search behavior - how people are searching, how platforms like Google, OpenAI, and Perplexity are evolving, and what it means for brands and SEO professionals.

Joining us are two fantastic guests: Julia Panozzo, founder of Neuroscientive, a neuroscientist turned marketer who specializes in helping brands make smarter data-driven decisions and Garrett Sussman, Director of Marketing at iPullRank, host of Rankable, and an expert in SEO trends, content, and user behavior.

We’ll explore how cognitive biases shape search, the role of brand familiarity, and why understanding user intent is more crucial than ever. Plus, we’ll discuss how brands can stay visible in a search landscape that’s shifting from traditional queries to conversational AI, visual search, and beyond.

This is the 2nd episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh

Here's what you'll learn in this episode:

(00:33) Welcome to The Search Session
(00:48) Meet Our Guests: Giulia Panozzo & Garrett Sussman
(02:36) The Evolution of Search Behavior
(08:13) The “Messy Middle” in Search
(12:37) Authority Bias & Trust in Search Results
(16:42) Biases in SEO Testing
(24:55) The Power of Brand Familiarity
(36:03) SEO & Holistic Marketing Strategies
(46:56) The Fun Questionnaire

👉 Read the full article and explore additional insights: https://www.advancedwebranking.com/blog/evolution-of-search-behaviour

Where to find Giulia Panozzo

Linkedin: https://www.linkedin.com/in/giulia-panozzo

From Organic to AI: Navigating the Video Marketing Landscape | Phil Nottingham

lundi 2 juin 2025 • Durée 34:53

How can brands think more like creators—and why does it matter in today’s video-first world?

In this episode of The Search Session, Gianluca Fiorelli sits down with Phil Nottingham, founder of Organic Video, to unpack the strategic role of video in digital marketing. From organic distribution and YouTube optimization to the impact of AI tools like Gemini, we explore how video content is evolving—and what that means for marketers.

Phil shares insights on balancing authenticity with strategy, adapting to platform trends, and building a long-term video presence that actually works.

This is the 15th episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh

Here's what you'll learn in this episode:

(00:55) Meet Our Guest: Phil Nottingham
(04:16) Why Brands Struggle with YouTube Compared to Creators
(07:44) The Warhammer Example: Building Community and Brand Through Content
(09:47) Shorts vs. Long-Form: Finding the Right Format Mix
(12:21) Using Data to Shape Strategy: Moving Beyond Keywords
(15:00) Competitor Analysis Without Imitation
(16:57) TV Comes to YouTube: Shifting Viewer Habits and Production Implications
(20:54) AI’s Potential as a Visual Creative Tool
(25:29) AI Video Influencers: Gimmick or Future Trend?
(26:29) Gemini and AI Discovery: What’s Next for YouTube?
(29:44) The Power of Personal Branding in the AI Era
(31:12) The Fireside Questionnaire

👉 Read the full article and explore additional

https://www.advancedwebranking.com/blog/video-marketing-ai-landscape

Podcasts Similaires Basées sur le Contenu

Découvrez des podcasts liées à The Search Session. Explorez des podcasts avec des thèmes, sujets, et formats similaires. Ces similarités sont calculées grâce à des données tangibles, pas d'extrapolations !