Dive into SEO with your hosts Mordy Oberstein (Head of SEO Branding at Wix) and Crystal Carter (Head of SEO Communications at Wix), all while having a bit of fun along the way. Each week we offer an in-depth and unconventional take on SEO—from hot topics to the latest industry developments. Get quick and dirty tips along with pearls of wisdom from a wide range of SEO guest experts. It’s a 360° twist of SEO learning for all.
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SERP’s Up | Everything (mostly) that a marketer could want to know about podcasting
Season 1 · Episode 99
Wednesday, August 7, 2024 • Duration 01:03:24
How can a podcast be leveraged to drive successful business?
Wix’s Mordy Oberstein and Crystal Carter are back to discuss the art of podcasting and how you can leverage podcasts to showcase expertise and drive market traction.
Take a behind-the-scenes look with host of the SEO Video Show, Dre de Vera, to discover what it takes to plan and execute a professional podcast.
Plus, we look at how the podcast landscape is changing for creators with a host of Strategy Sessions, Andi Jarvis
Learn how to translate podcasting into marketing growth on this week's episode 99 of the SERP’s Up SEO Podcast!
Key Segments
[00:01:37] What's On This Episode of SERP's Up?
[00:04:47] Focus Topic of the Week: Podcasting For Marketing Growth
SERP’s Up | Does SEO Still Work for Online Publishers?
Season 1 · Episode 90
Wednesday, June 5, 2024 • Duration 56:15
Can publishers thrive on the web? How can publishers optimize their content for SEO?
Wix’s Mordy Oberstein and Crystal Carter are back to discuss digital strategies media publishers use to grow organic traffic across the web. Learn ‘rigging’ tactics publishers should avoid and why they will only hurt your brand.
Giselle Navarro of HouseFresh joins to weigh in on the SERP landscape for small to mid-sized publishers.
Content marketing consultant, Alli Berry, also stops by to give further insight into the overall web health of the publishing community.
Learn why publishers are turning the page to digital as we evaluate the environment of media publishers on Google this week on the SERP’s Up SEO Podcast!
Key Segments
[00:02:47] What's On This Episode of SERP's Up?
[00:04:59] Focus Topic of the Week: SEO For Online Publishers
SEO in 2022 is basically *deep breath* one messy map of meeting multiple needs of multiple users at multiple stages. Say that five times fast.
As we wander the winding woods and walk wearily through core update after core update, host Mordy Oberstein (Wix) and co-host George Nguyen (Director of SEO Editorial) guide us all through the twists and turns of SEO across multiple user intents. The pathway of users is non-linear. These people are all over the map. They’re all up and down this funnel, walking around the beach, through the forest, down the docks, and up the mountain...standing on the grass…okay, that’s enough of that.
So how should SEOs understand the nature of the client, and the user, as much as Google does?
Know Your Audience
Know Your Subject Matter
Know the SERP
Also joining us along the journey is Rejoice Ojaiku, Content Strategist at Rise At Seven. Here’s the thing: Google isn’t the only place these people wander. Facebook, Twitter, TikTok, YouTube, Tumblr, Spotify, Reddit, we have to map all of them: Meeting these users where they want to meet you, how they want to meet you, is the name of the game. And each new platform has a special tool we can leverage: search.
Key Segments:
[00:01:51] What's On This Episode of SERP's Up?
[00:03:50] Focus Topic of the Week: Mixed Search Intent
This week’s SERP’s Up episode is brought to you by the letter 'L' for Learning!
Wix's Head of SEO Branding, Mordy Oberstein, and Head of SEO Communications, Crystal Carter, are back together this week to answer the big question, "How do you Learn SEO?"
Mordy and Crystal pull in the most critical first steps in your SEO learning journey, figuring out how you learn - what's your methodology for learning? The team covers solid CMS understanding as a foundational space and a place to grow and refine your talents. There are a few core concepts that every SEO should know. But beyond that, it's up to you to find your niche. Knowing the SEO ecosystem is a must to understand where the resources are. Check out some of the references of who to follow in the show.
But what does it mean to learn SEO? Share a Deep Thoughts moment with Mordy and Crystal on today's show!
[00:01:58] What's On This Episode of SERP's Up?
[00:03:38] Focus Topic of the Week: Learning to Learn About SEO
Wix’s Head of SEO Branding, Mordy Oberstein, and George Nguyen, Director of SEO Editorial, share how to know good SEO advice from bad. Learn how to pick out SEO advice that leads to poor practices with packaged, “wash, rinse and repeat” tactics.
Listen in as our hosts deliver their rubric for knowing when you should or should not follow the SEO advice you come across!
Himani Kankaria, the founder of Missive Digital, shares how some great SEO advice prevented her sites from being hit by Google’s Penguin algorithm updates.
Want to know where you should look for good SEO advice? Mordy and George share their personal list of great sources of SEO advice and strategy!
[00:01:31] What's On This Episode of SERP's Up?
[00:02:50] Focus Topic of the Week: Good SEO Advice vs. Bad
Keywords sure aren’t what they used to be. Google is challenging SEOs to understand the user first. Here’s where to start.
Crystal Carter, Head of SEO Communications at Wix, kicks off this episode with an explanation of keywords in search and how Google has evolved its understanding of user intent (as opposed to the literal use of the word).
Along with Mordy Oberstein, Wix’s Head of SEO Branding, they break it down like this: Understanding what’s already on the SERP (like the actual SERP) gives you the full picture of how Google understands user intent. Analyzing the current real estate shows how users are being affected along their search pursuit.
SEO legend Cindy Krum of Mobile Moxie, also jumps in and provides a solid overview of how leveraging topic-cluster knowledge guides an understanding of user intent. Entities matter a lot, and they continue to make keywords less relevant.
Oh, and one more thing. We need to talk about the WixVerse and Featured Snippets. Mordy and Crystal catch up with Idan Segal, Head of Organic Growth & Brand Development at Wix, as we go Inside the WixVerse. Let’s dive in.
[00:01:46] What's On This Episode of SERP's Up?
[00:02:57] Focus Topic of the Week: The Real Deal on Keyword Research
[00:16:47] Focus Topic Guest: Cindy Krum
[00:24:12] Deep Thoughts, with Crystal and Mordy
[00:30:13] Inside the WixVerse: Idan Segal
[00:41:43] Snappy News
[00:42:07] News: New Google Featured Snippet With Multiple Answers, New Design, Callouts & More?
[00:42:54] News: Google Announces September 2022 Core Algorithm Update
[00:46:31] Follow of the Week
Hosts, Guests, & Featured People:
SERP’s Up | The Dreaded Google Update: When To Worry
Season 1 · Episode 3
Wednesday, September 7, 2022 • Duration 34:52
Nothing is more frightening to SEOs than the possibility of a Google update hitting their sites.
This is all the more true as Semrush data shows Google is rolling out updates to its algorithm more than it ever has before!
Wix’s Head of SEO Branding, Mordy Oberstein, and Head of SEO Communications, Crystal Carter, dive into Google algorithm updates.
Learn how to best respond when your site is negatively impacted by a Google update by understanding how to analyze ranking trends and the significance of ranking losses.
It’s insightful advice on how to best deal with Google algorithm updates!
Get a contextual understanding of how the Google algorithm has evolved as special guest Barry Schwartz of Search Engine Roundtable joins the show. Survey the history of Google algorithm updates and how their scope has changed.
Plus, learn how to track Google updates as our hosts run through the various algorithm tracking tools available to you!
[00:01:38] What's On This Episode of SERP's UP?
[00:03:57] Focus Topic of the Week | When to Worry About a Google Algorithm Update
[00:15:40] Focus Topic Guest: Barry Schwartz
[00:20:45] Tool Time: SEO Weather Tools
[00:25:51] Is This New?
[00:29:33] Snappy News
[00:29:53] News: Google On Why Helpful Content Update Seems Quiet
[00:31:03] News: Google tests Quick Read, 5 Min. Read labels in search results
[00:32:10] Follow of the Week
Hosts, Guests, & Featured People:
Crystal Carter:
SERP’s Up | Uncommonly Good Content
Season 1 · Episode 2
Tuesday, August 30, 2022 • Duration 44:55
Wix’s Head of SEO Branding, Mordy Oberstein, and Head of SEO Communications, Crystal Carter, pull off their second episode of SERP’s Up, the SEO industry’s newest podcast. It’s an SEO podcast for everyone!
What IS Content? Mordy and Crystal team up to tackle the effective use of content and the definition of what content really is in their Deep Thoughts segment. Is content strictly the words on the page or something else? What does it really “relate” to? We’re looking at content with a new perspective: what you place in different interaction points of the journey with your user is also content, right? The tiniest points matter the most. Don’t gloss over them.
We’re joined by Shelby Blackley & Jessie Willms of WTF is SEO? to get their take on how to get users to not only click on content but ultimately trust the brand and come back for more!
[00:01:59] What are we talking about in this episode?
[00:03:36] Focus Topic of the Week | Content
[00:14:21] The Brand Sniff Test
[00:17:05] Focus Topic Guest: Shelby Blackley and Jesse Williams
[00:23:20] From the Top of the SERP
[00:33:13] Deep Thoughts | What IS Content?
[00:39:37] Snappy SEO News
[00:39:55] News: Beauty Blog With Financial & Medical Advice A Bit Sus
SERP’s Up | Off on the Right Foot with Homepage SEO
Season 1 · Episode 1
Thursday, August 11, 2022 • Duration 37:28
Wix’s Head of SEO Branding, Mordy Oberstein, and Head of SEO Communications, Crystal Carter, kick off the first episode of SERP’s Up, the SEO industry’s newest podcast. It’s an SEO podcast for everyone!
In this episode of SERP's Up, we focus on optimizing your homepage, from how it “sets the SEO pace” for your entire site to why it’s the most important page for Core Web Vitals. Ryan Jones, an SEO consultant, shares his perspectives on what good SEO looks like on arguably the more important page on your website. We'll also talk about some of the most common mistakes people make with homepages and how to avoid them.
Mordy and Crystal take on Google’s most universal SERP feature, People Also Ask! Can baseball teach us about SEO? Find out as we dissect the People Also Ask Box and explore how Google thinks about search queries!
What’s our favorite SEO tool this week? See which SEO tool you should test in our Tool Time segment!
Catch up on the most recent SEO news of the week and track down the Follow of the Week on Twitter.
[00:01:21] Wix.com/SEO/Learn
[00:02:16] What is SERP'S UP About?
[00:02:59] On This Show
[00:04:00] Focus Topic of the Week | Your Home Page
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