The SEO Mindset is a weekly podcast that gives you actionable, personal growth and development tips, guidance and advice, to help you to optimise your SEO career and not just the algorithms.
The podcast is dedicated to talking about important topics that aren't often spoken about in the industry such as imposter syndrome, burnout, anxiety, self awareness etc. Sarah and Tazmin, along with their special guests highlight important topics, share own experiences as well as giving actionable solutions. Basically we have open, honest and frank conversations to help others in the industry.
Each week we cover topics specific to careers in the SEO industry but also broader topics. We will help you to not only build your inner confidence but to also thrive in your career.
Your hosts are Mindset Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years experience working in the industry.
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Three Months Left: Time to Reflect and Refocus your Goals
Saison 18 · Épisode 15
jeudi 1 octobre 2026 • Durée 43:21
With just three months left in the year, are you feeling motivated to finish strong or wondering where the time has gone?
In this bonus episode, Tazmin shares three practical ways to reflect, refocus and make meaningful progress without falling into the trap of doing more for the sake of it.
Plus, revisit the Breaking Free From the Success Trap episode and explore what success really means to you.
About 'The SEO Mindset' Podcast
Build your inner confidence and thrive.
The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.
Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.
Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.
Get in touch
We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.
Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.
Live Podcast: Ditch Hustle Culture (Grab Your Ticket Today)
Saison 18 · Épisode 14
vendredi 25 septembre 2026 • Durée 03:31
I want you to be honest. How many times this year have you said, "I promise I will rest once this project's done. I promise I will take that holiday."
Or answered emails late into the night, 10pm, 11:00pm, midnight, or sometimes early hours of the morning because it felt like that was the only way that you could keep up with everything that you're juggling.
We 100% get it and is exactly why our next live podcast is all about ditching hustle culture to build career longevity.
Tazmin and Sarah are teaming up with our good friend Jack Chambers-Ward from Search with Candour once again, and we're going to be talking about our feelings around hustle culture, why it's so appealing and why it happens.
But we'll also talk about the hidden cost of it and the other things that come up with hustle culture. But most importantly, we'll be talking about career longevity. So exploring ways that you can build a career that actually lasts rather than one that just burns you out.
Main details:
Date: Wednesday 7th October
Location: Komedia, Brighton,
Time: Doors open from 6pm, and the podcast starts at 7:30pm.
There's a live Q&A, so you get a chance to be part of the podcast. There'll also be food, drinks, and a room full of lovely people that you can network with.
Tickets are usually £15, but we have a discount for our listeners, making them £10. Use discount code LIVE26.
When Things Don't Go to Plan: Building Personal Resilience with Paul Ince
Saison 18 · Épisode 13
jeudi 24 septembre 2026 • Durée 47:34
When was the last time something went wrong? Whether you’re in house or agency side, when did something not quite go to plan?
We’re human. Mistakes happen. Things happen that are outside of our control.
However, it doesn’t make it easier. This week we're joined by CEO and Founder, Paul Ince, to discuss this very topic.
We discuss what happens when things go wrong and client/business relationships could be at risk, whether running a business gets easier, what to do when you ‘catastrophise', letting go of control, importance of client relationships, and of course practical strategies to help you navigate the next time something doesn’t quite go to plan.
About Paul
Paul is the CEO and founder of LikeMind Media, a marketing consultancy he established in 2015. For more than 20 years, he has worked alongside incredible businesses and brands, helping bring their content to life and articulating why they're so amazing.
As Paul puts it: "I listen, I teach, I coach. I support you and your business." It's a philosophy that runs through everything he does.
The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.
Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.
Insights from Previsible's 2026 State of AI Discovery Report with Ana Fernandez
Saison 18 · Épisode 12
lundi 21 septembre 2026 • Durée 35:18
What can 6.77 million LLM sessions tell us about the future of search?
Turns out quite a lot!
This is a special episode sponsored by Previsible, where we chat about their 2026 State of AI Discovery Report, with their Senior SEO Consultant Ana Fernandez.
She shares the methodoloy behind the report, how traffic from AI compares to other searches, how much of the traffic ChatGPT commands, plus SO much more.
Oozing with great insights.
About Ana:
Ana Fernández is a senior SEO consultant with over a decade of experience leading organic growth strategies for Fortune 500 companies and high-growth brands. She works with marketing and revenue teams to turn organic search from a cost center into a channel that shows up in pipeline, MRR, and market positioning, not just traffic reports.
Her work covers technical SEO at enterprise scale, intent-driven content, and digital authority, as well as visibility in AI search and LLMs. Her core belief is that no matter how search evolves, people still need to trust a brand before they buy from it.
She's based in Santiago, Chile.
Is your Inner Story Helping or Hindering your Career Progress?
Saison 18 · Épisode 11
jeudi 17 septembre 2026 • Durée 44:21
What if the story you tell yourself about who you are is shaping your life more than you realise?
In this episode, Tazmin and Sarah explore where our inner stories come from, how they become patterns, and why changing them requires more than positive thinking, it requires action that gives us evidence for a new story.
Packed with insights, personal stories and of course ways to take action, this episode shows how you can change your narrative to change your results.
About 'The SEO Mindset' Podcast
Build your inner confidence and thrive.
The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.
Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.
Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.
Get in touch
We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.
Part 2: EDI, Identity & Belonging: Importance of Community, Support and Courage with Harroop Sandhu
Saison 18 · Épisode 10
jeudi 10 septembre 2026 • Durée 27:35
Listener discretion advised: this covers themes of death, racism, hate crime, homophobia, genocide, violence and discrimination.
Haven't listened to Part 1 of our conversation with HarRoop Sandhu on EDI (Equality, Diversity and Inclusion), Identity and Belonging yet? We recommend starting there, you'll find the link below.
Already listened? Then you're exactly where you need to be, because this is Part 2.
In Part 1, we explored the current challenges facing different communities, why these conversations matter, and shared our own lived experiences.
Part 2 is all about practical strategies. As a Leadership Coach and EDI Consultant, HarRoop shares both frameworks and actionable strategies you can start implementing right away, helping you navigate EDI, Identity and Belonging with more confidence and clarity.
About HarRoop
Harroop Sandhu is a Leadership Coach, EDI Consultant, and Vice President of the Chartered College of Teaching in the UK. With over 20 years of experience as a teacher and school leader, she now helps leaders build genuine equity, diversity and inclusion practices without the blame or shame that usually derails those conversations. She's an EMCC-accredited coach, a Chartered College of Teaching Fellow, and an EDI Fellow with the Institute of Educational and Social Equity.
A sought-after speaker, Harroop has addressed audiences on topics such as cultural intelligence and imposter syndrome, and has spoke at the House of Commons for the 5-year celebration of Asian Women MEAN Business. She brings a grounded, human perspective to conversations on leadership, identity, and what it takes to help people step fully into their power.
You're probably expecting a new podcast episode today, it is Thursday after all. However, Sarah is currently taking a break this week, she's on holiday and currently by the seaside.
Don't fret, she's only away for a week, meaning there will be a podcast episode waiting for you next Thursday (10th September), which will be the second part of our conversation with HarRoop Sandhu.
This gives you the opportunity to listen to the first part (if you haven't already) - I'll pop a link in the show notes.
Alternatively why not have a little gander of our past episodes and listen to any you may have a missed, or listen to one of your favourites again.
Goodbye until next week, look after yourselves.
EDI, Identity & Belonging: Importance of Community, Support and Courage with Harroop Sandhu
Saison 18 · Épisode 8
jeudi 27 août 2026 • Durée 34:53
Listener discretion advised: this covers themes of death, racism, hate crime, homophobia, genocide, violence and discrimination.
June was Pride Month which celebrates and supports the LGBTQ+ community. July was South Asiain Heritage month, which celebrates south asian art, food, music and culture.
Its good that we have these moments in the calendar, but we have to remember why events such as these, and others, exist in the first place, and the importance of supporting these communities.
We have HarRoop Sandhu joining the podcast, and this is part 1 of the conversation where we discuss the current challenges different communities face, why it’s important to have these conversations, and share different experiences.
About HarRoop
Harroop Sandhu is a Leadership Coach, EDI Consultant, and Vice President of the Chartered College of Teaching in the UK. With over 20 years of experience as a teacher and school leader, she now helps leaders build genuine equity, diversity and inclusion practices without the blame or shame that usually derails those conversations. She's an EMCC-accredited coach, a Chartered College of Teaching Fellow, and an EDI Fellow with the Institute of Educational and Social Equity.
A sought-after speaker, Harroop has addressed audiences on topics such as cultural intelligence and imposter syndrome, and has spoke at the House of Commons for the 5-year celebration of Asian Women MEAN Business. She brings a grounded, human perspective to conversations on leadership, identity, and what it takes to help people step fully into their power.
From Bangladesh to Nottingham: Navigating a Marketing Career in the UK as an International
Saison 18 · Épisode 7
jeudi 20 août 2026 • Durée 55:50
Would you move from your home country to pursue your SEO or marketing career?
That is exactly what our guest, Zarin Tasnim Salahuddin, did. Zarin is originally from Bangladesh, and she bravely decided to pack her bags, jump on a plane, and move her life to Nottingham, here in the UK.
In this episode, she shares her journey, from finding work and stepping into new roles, to the challenges she's faced along the way and the support that has carried her through.
About Zarin
Zarin is a Marketing Executive at Clarity Homecare, specialising in SEO, SEO content writing, and social media marketing across both organic and paid channels.
Before moving into this role, she spent 8 years running her own e-commerce business in Bangladesh, building an engaged audience of over 65,000 through a mix of organic and paid strategies while generating consistent revenue. This entrepreneurial background gave her hands-on experience across the full marketing funnel, from content and community building to paid acquisition and conversion.
She has also worked with non-profits and startups, bringing a versatile, results-driven approach to every brand she supports — now applying that same blend of strategic thinking and hands-on execution to SEO and digital marketing in the UK.
The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.
Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.
“Yes, And” How Improv Can Improve Your Next SEO Sales Pitch with Derek Hobson
Saison 18 · Épisode 6
jeudi 13 août 2026 • Durée 48:09
Do you break out in a cool sweat when thinking of SEO sales pitches?
We’ve all been there. On both sides, whether you’re giving a pitch or reviewing one and it doesn’t go to plan and you want the ground to open up and swallow you up.
What if I told you that improv can help?
I am not bonkers, bear with me.
Derek Hobson joins the podcast to talk about this very topic. He shares the best and worst experiences he’s had and how the rules of improv can be applied to make pitching easier and more successful.
He also gives you one thing to implement next time you pitch - to help you success.
About Derek
Derek Hobson is an SEO humorist and digital marketer, working in agencies and in-house across the US and — most recently — in the Netherlands. The only thing spanning longer than his search career is his background in improv, which ultimately prepared him for the most demanding audience (children’s attention): serving as a maritime historical reenactor (read: pirate) aboard the brig Pilgrim in Dana Point.
We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.
Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.
Get in touch
We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.
Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.
Are you enjoying what Sarah and Tazmin are doing fancy supporting the podcast?
Well it just so happens, you can…
For the same price of a Starbucks, Costa or your favourite coffee shop drink, you can give us a one off tip or a monthly donation.
Why not also help us share the podcast? Share us with your friends, colleagues, family, anyone who would benefits from our podcast.
Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.
Are you enjoying what Sarah and Tazmin are doing fancy supporting the podcast?
Well it just so happens, you can…
For the same price of a Starbucks, Costa or your favourite coffee shop drink, you can give us a one off tip or a monthly donation.
Why not also help us share the podcast? Share us with your friends, colleagues, family, anyone who would benefits from our podcast.
The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.
Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.
Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.
Get in touch
We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.
Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.
We have set ourselves up on Buy Me A Coffee, meaning that if you enjoy the podcast and our episodes you can give us a one-off donation to support us. If you leave us a message, we can also give you a shout-out.
Click the link below:
The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.
Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.
Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.
Get in touch
We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.
Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.
For the same price of a Starbucks, Costa, or your favourite local coffee shop drink, you can give us a one off tip or a monthly donation.
Also, have you subscribed to the podcast? If not why not! Receive notifications whenever a new episode is available, and why not leave us a cheeky 5-star review or rating while your there?
Are you enjoying what Sarah and Tazmin are doing fancy supporting the podcast?
Well it just so happens, you can…
For the same price of a Starbucks, Costa or your favourite coffee shop drink, you can give us a one off tip or a monthly donation.
Why not also help us share the podcast? Share us with your friends, colleagues, family, anyone who would benefits from our podcast.
Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.
Get in touch
We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.
Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.
For the same price of a Starbucks, Costa, or your favourite local coffee shop drink, you can give us a one off tip or a monthly donation.
Also, have you subscribed to the podcast? If not why not! Receive notifications whenever a new episode is available, and why not leave us a cheeky 5-star review or rating while your there?
Are you enjoying what Sarah and Tazmin are doing fancy supporting the podcast?
Well it just so happens, you can…
For the same price of a Starbucks, Costa or your favourite coffee shop drink, you can give us a one off tip or a monthly donation.
Why not also help us share the podcast? Share us with your friends, colleagues, family, anyone who would benefits from our podcast.
The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.
Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.
Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.
Get in touch
We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.
Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.
For the same price of a Starbucks, Costa, or your favourite local coffee shop drink, you can give us a one off tip or a monthly donation.
Also, have you subscribed to the podcast? If not why not! Receive notifications whenever a new episode is available, and why not leave us a cheeky 5-star review or rating while your there?
Search has changed but most strategies haven’t.
If you’re still measuring success purely on rankings and clicks, you’re missing where real decisions are happening.
Previsible helps brands understand and grow their visibility across AI platforms so you’re not just present, you’re chosen.
If you want to see where your brand stands and how to build trust in AI-driven search today.
Are you enjoying what Sarah and Tazmin are doing fancy supporting the podcast?
Well it just so happens, you can…
For the same price of a Starbucks, Costa or your favourite coffee shop drink, you can give us a one off tip or a monthly donation.
Why not also help us share the podcast? Share us with your friends, colleagues, family, anyone who would benefits from our podcast.
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