Outbound Kitchen - B2B Sales Podcast – Détails, épisodes et analyse

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Outbound Kitchen - B2B Sales Podcast

Elric Legloire

Business & Entrepreneuriat

Fréquence : 1 épisode/9j. Total Éps: 116

Hey Chef, welcome to the Outbound Kitchen (formerly SDR Game)! I’m Elric Legloire, your host. In this podcast, you’ll learn how to build an outbound motion for your B2B company with practical tips on: - Cold calls, emails, and social selling. - Building, hiring, and scaling outbound teams. - Creating an outbound motion from scratch. - Using AI to optimize outbound. The goal? A predictable outbound pipeline for your B2B SaaS business. Tune in for solo episodes, interviews, AMAs, and chats with B2B SaaS and GTM leaders.

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OK1: How to craft relevant outbound messages that stand out (Cognism Cold Email Deconstruction)

Saison 2 · Épisode 1

mercredi 4 septembre 2024 • Durée 15:51

Read the written version of the Cold Email Deconstruction here.

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Ask: Submit your questions here

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When you're ready

📫 Subscribe to the newsletter

👨‍🍳 Want to work with me? Send me a DM

Connect with me

📌 Connect on LinkedIn

📹 Subscribe on YouTube

🐦 Connect on X

CHAPTERS

Updates

(0:00) - Introduction and Rebranding Announcement

(0:58) - Elric's Career Update: From Fired to Solopreneurship

(2:17) - Why Choose Solopreneurship and Fractional Leadership

(4:31) - The Birth of Outbound Kitchen: New Focus and Branding

Cold Email Deconstruction (6:45) - Analyzing a Real Cold Email Example

(8:50) - Feedback on the Original Cold Email

(9:16) - How to Improve: Splitting Research and Staying

Focused

(10:56) - The Importance of Acknowledging Competitors

(11:57) - Rewriting the Cold Email: A Step-by-Step Breakdown

(14:44) - Key Differences and Improvements in the New Version

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74. How this top BDR averages 134.33% with finance leaders, and CFO - Celine Hoyle, BDR Team Lead at Mosaic

Saison 1 · Épisode 77

dimanche 30 juin 2024 • Durée 33:53

In this episode, we'll discuss:

How to plan your week
How to execute daily
How to follow up properly

Celine Hoyle is a top BDR and BDR Team Lead at Mosaic.

Celine's performance:

Q1 '24: #1 BDR (144% of quota)
Q4 '23: #1 BDR (122% of quota)
Q3 '23: Ramping (137% of quota)

Connect with Celine on LinkedIn:

https://www.linkedin.com/in/celine-hoyle-6588a117b/

Here’s more information about Celine’s accounts and buyer personas:

ICP: B2B SaaS companies with 50-500 employees
Persona: Finance leaders, and CFO
Market: English-speaking countries

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Btw I already recorded 2 other episodes with the Mosaic team, listen to them here:

[GREATEST HITS] #38: How to write cold emails that get replies (A 45.8% reply rate) (Prospecting strategy) - Mike Wander, Former Account Executive at Lavender

Saison 1 · Épisode 68

mercredi 17 avril 2024 • Durée 32:46

4 things you'll learn in this episode:

How Mike writes cold emails.
What to do before sending emails
The mindset behind writing emails.
The framework for cold emails.

Mike Wander is a former Account Executive at Lavender.

Despite describing himself as a mediocre salesperson and an average email writer, his results tell a different story.

Mike's results:

In his first 90 days at Lavender, Mike managed to book meetings with 87 out of 103 accounts only from cold emails.
His email open rate stands at 65.3%.
He has a 45.8% reply rate on cold emails.

Connect with Mike: ⁠https://www.linkedin.com/in/mikewander/⁠

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📬 For more prospecting and sales development tips, join 3,811 SDRs getting the SDR Game newsletter here: ⁠⁠⁠⁠⁠https://sdrgame.substack.com/⁠⁠⁠⁠

Connect with me on LinkedIn: ⁠⁠⁠⁠⁠https://www.linkedin.com/in/elriclegloire/⁠⁠

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Timestamps:

(0:00) The average email sales writer

(1:07) Booking 87 meetings in his first 3 months.

(2:53) Building your account list

66. The (First-Time) Sales Manager's Survival Guide - KD - Kevin Dorsey, CRO at Finally, SaaS Consultant, & Sales Leadership Coach

Saison 1 · Épisode 67

samedi 13 avril 2024 • Durée 42:02

In this episode, you will learn 3 key things:

Is leadership right for you?
The transition from being an IC to a leadership role
Tactical tips and insights from KD on leadership

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KD, Kevin Dorsey, known as the Father of Modern Leadership. He's the CRO at Finally.

Here's what KD has done as a sales leader:

At Bench, he led the team to their first $1M ARR month, tripling their customer base.
At PatientPop, he expanded the team to over 170 members, doubled conversion rates, and tripled the sales pipeline.
At ServiceTitan, he successfully grew the team from 20 to more than 70 in just one year.

Connect with KD on LinkedIn

⁠https://www.linkedin.com/in/kddorsey3/

Resources mentioned in the episode:

KD's course: Sales Leadership Accelerator

https://www.salesleadershipaccelerator.com/

Books:

Radical Candor by Kim Scott
Sales Manager Survival Guide by David Brock
Cracking the Sales Management Code by Jason Jordan
The Connector Manager by Jaime Roca, and Sari Wilde

65. How to Build a High-Performing SDR Team (Part 1) - Chris Ritson, Co-Founder of The SDR Leader

Saison 1 · Épisode 66

samedi 23 mars 2024 • Durée 38:18

In this episode, you will learn 3 key things:

The importance of hiring the right people to build a high-performing SDR (Sales Development Representative) team.
How creating a team culture and playbook can align behaviors and drive high performance.
The significance of understanding individual goals and linking them to sales performance to boost motivation and commitment.

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Chris runs 2 businesses:

- He helps SDRs hit quota and get promoted.

- He helps SDR Leaders build high-performance SDR teams.

Chris has led SDR teams for 8 years at Tessian, Peakon (Workday), and Perkbox.

Connect with Chris on LinkedIn

https://www.linkedin.com/in/chris-ritson

Subscribe to his newsletter: The Pipeline Post

https://the-pipeline-post-9a4342.beehiiv.com/subscribe

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📬 For more prospecting and sales development tips, join 3,712 SDRs getting the SDR Game newsletter here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sdrgame.substack.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Connect with me on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/elriclegloire⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Chapters

64. SDR Leadership: my 4 lessons in 2023

Saison 1 · Épisode 65

samedi 16 mars 2024 • Durée 19:52

Episode #3: My Journaling Journey - My Lessons on SDR Leadership in 2023:

Team Layoffs

The Evolution of the SDR Model

Hiring Strategies

SDR Creators

Send me a message on LinkedIn to let me know what you think about the episode: ⁠⁠https://www.linkedin.com/in/elriclegloire/⁠⁠⁠⁠⁠⁠⁠⁠⁠

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📬 For more prospecting and sales development tips, join 3,722 SDRs getting the SDR Game newsletter here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sdrgame.substack.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Chapters:

(00:00) SDR Leadership lessons

(00:28) Lesson 1: SDR Team Layoffs

(05:19) Lesson 2: The Evolution of the SDR Model

(09:08) Lesson 3: Hiring Strategies

(11:35) Lesson 4: SDR Creators

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63. How I revamped this ineffective outbound LinkedIn message into a conversation starter - SDR at a B2B Contact data business (Pipeline Uni #1)

Saison 1 · Épisode 64

samedi 9 mars 2024 • Durée 07:48

3 things you'll learn about cold outbound LinkedIn messages:

Common mistakes in cold outreach.
The importance of research before sending the message.
Revamping your approach to start a conversation.

2 weeks ago, I received an ineffective cold LinkedIn message from an SDR at a B2B contact data company.

Today, I'll show you how I improved it to start a conversation with my prospects.

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If you'd like me to review and enhance your outbound messaging, feel free to send me a DM on LinkedIn.

I'm eager to help you refine your messaging.

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📬 If you find this episode useful, you might also enjoy my newsletter, SDR Game. Join 3,712 SDRs getting the SDR Game newsletter here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sdrgame.substack.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Connect with me on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/elriclegloire/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Chapters:

(00:00) Problem with the LinkedIn Message

(01:29) Researching the Market and Competitors

(04:53) Analyzing the Sales Team Structure

62. The 10 Rules for Outbound of this SDR Leader at Scratchpad: Harry Sims.

Saison 1 · Épisode 63

samedi 2 mars 2024 • Durée 39:04

3 things you'll learn about outbound sales in 2024:

The 10 rules of outbound
What's working for Harry
And what I'm working on with outbound at Agorapulse

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Harry Sims is the SDR Leader at Scratchpad.

Harry has been working in sales for the past 12 years and leading/building SDR teams for the past 7 years.

Connect with Harry on LinkedIn

https://www.linkedin.com/in/harry-sims77777/

Subscribe to Harry's newsletter: https://www.personal-prospecting.com/

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📬 For more prospecting and sales development tips, join 3,712 SDRs getting the SDR Game newsletter here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sdrgame.substack.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Connect with me on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/elriclegloire/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Chapter

(00:00) Outbound sales expert

(01:24) The Limitations of Playbooks and the Need for Autonomy

61. How this Cold Caller booked 200+ meetings in 6 months (2024 Cold calling Playbook) - Sam Byassee, Cold Caller at Apex Revenue

Saison 1 · Épisode 62

samedi 24 février 2024 • Durée 43:37

3 things you'll learn from the playbook of a top cold caller in 2024

How to meet your prospects in the buyer's pyramid
Sam's favorite cold-calling opener
How to engage prospects and encourage them to ask questions.

Join me in this episode: Sam shares his cold calling playbook and discusses his approach to cold calling as a top performer.

Sam Byassee is a cold caller at Apex Revenue.

In the past 6 months at Apex Revenue, Sam:

100% 1:1 convos over the phone
Booked 200 Meetings
870 Activated Leads: The prospect requested more info and a follow-up
3,200 completed Conversations: confirm the right person, get through a pitch, and place the prospect into the proper bucket

Connect with Sam on LinkedIn:

https://www.linkedin.com/in/sam-byassee-72b009152/

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📬 For more prospecting and sales development tips, join 3,712 SDRs getting the SDR Game newsletter here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sdrgame.substack.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Connect with me on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/elriclegloire/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

60. Hiring Managers' Guide: How to get an SDR role in 2024: Tips & Strategies - Gabrielle “GB” Blackwell, Sales Development Manager at Culture Amp

Saison 1 · Épisode 61

lundi 19 février 2024 • Durée 48:02

3 things you'll learn from a hiring manager to land an SDR role in 2024

What are the key skills assessed
Tips on how to stand out from the crowd.
And the common mistakes and how you can avoid them

Join me in this episode as we dive into GB's strategies to get an SDR role in 2024, without sales experience, and a college degree.

Gabrielle “GB” Blackwell is a Sales Development Manager, Mid-market at Culture Amp

Over the past 7 years, GB:

Interview 700+ candidates
Hired 60+ SDRs

Connect with GB on LinkedIn:

https://www.linkedin.com/in/gabrielleblackwell/

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📬 For more prospecting and sales development tips, join 3,712 SDRs getting the SDR Game newsletter here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sdrgame.substack.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Connect with me on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/elriclegloire/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Chapters

(00:00) Hiring Manager(00:58) Top Soft Skills and Hard Skills for SDR Candidates(03:22) Assessing Candidates with Experience and No Experience(07:09) Adaptability of Candidates with Experience(09:04) Critical and Strategic Thinking in Prospecting(11:28) Hiring Process at Culture Amp(14:40) Mock Call Assessment and Feedback(18:28) Importance of Full Mock Call Practice(19:26) Assessing Research and Business Acumen(23:14) Importance of Preparation and Curiosity in Asking Questions(26:05) Mistakes Candidates Make in the Hiring Process(36:36) Standing Out as a Candidate without a College Degree(43:46) Final Thoughts and Advice(44:16) Reflecting on Career Goals(45:36) Knowing Your Strengths and Deal Breakers(46:31) Selecting the Right Opportunities(47:25) Standing Out in Interviews

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