MozPod with Chima Mmeje – Détails, épisodes et analyse

Considering a career as an SEO consultant or looking to grow your existing consultancy? This MozPod episode with eCommerce growth expert Luke Carthy offers valuable insights to help you succeed. Learn how to make the leap from corporate work to consulting, win high-quality clients, and price your services to support your ideal lifestyle. Discover strategies for effective sales calls, compelling presentations, and balancing client work with your own content creation. Whether you're just starting out or aiming to scale your business, Luke shares practical advice on building a sustainable consultancy while maintaining a work-life balance. Gain tips on personal branding and public speaking that can set you apart in the competitive SEO landscape. By the end of this episode, you'll have actionable ideas to help shape or improve your consulting career in SEO.

#SEOConsultancy #eCommerceGrowth #FreelanceSuccess #WorkLifeBalance #MozPod

Copy

Thank you to our guest, Luke Carthy

https://www.linkedin.com/in/lukecarthy

https://twitter.com/mrlukecarthy

This episode is brought to you by Moz’s Keyword Explorer. Try it for free: http://mz.cm/KeywordExplorer

Get access to our full suite of tools with a Moz Pro free trial: https://mz.cm/3WYFh28

===TIMESTAMPS=== 00:00 Introduction 01:24 Luke's transition to consultancy 02:28 Foundational steps for starting as an SEO consultant 03:36 Strategies for attracting initial clients 04:57 The importance of niching down in SEO 07:17 Leveraging personal branding and content creation 12:08 Hot take 13:00 Coming up with content ideas that resonate 16:45 Finding time to write 18:59 Structure your consultancy for scalability and success 22:41 Pricing strategies for consultants 26:52 Public speaking tips and experiences 32:53 Advice for nailing sales calls 35:28 Work-life balance as a consultant 38:02 Tiny pocket of joy 39:06 Outro

*************************************** 

Additional Moz Resources: 

30-day Moz Pro Free Trial ► https://mz.cm/3jZq3p3  

Check out Moz Local  ► https://mz.cm/36Pbz7h

Learn about STAT ► https://mz.cm/2IiqTzf

Watch Moz Webinar ► https://mz.cm/3TgJgGK

*************************************** 

STAY IN TOUCH:

Moz ► https://mz.cm/30QvHCm

Facebook ► https://www.facebook.com/moz

X/Twitter ► https://twitter.com/Moz

LinkedIn ► https://www.linkedin.com/company/moz

Instagram ► https://www.instagram.com/moz_hq/

Ever wondered how a conference can grow from a small pub room to an event with 5k+ attendees? In this episode of MozPod, Kelvin Newman, the founder of BrightonSEO, shares how he grew the event into the UK's largest SEO conference. If you're interested in the strategies behind growing large-scale events, this episode is a must-listen!

Thank you to our guest, Kelvin Newman:

https://www.linkedin.com/in/kelvinnewman

https://twitter.com/kelvinnewman

This episode is brought to you by Moz’s Keyword Explorer. Try it for free: http://mz.cm/KeywordExplorer

Get access to our full suite of tools with a Moz Pro free trial: https://mz.cm/3WYFh28

Resources relevant to this episode:

​​https://www.theverge.com/features/23931789/seo-search-engine-optimization-experts-google-results

https://moz.com/blog/seo-conference-preparation

===TIMESTAMPS===

00:00 Intro

01:20 Story of Brighton SEO inception

03:28 Scaling journey…progress

05:28 What Brighton SEO apart?

06:58 Unexpected challenges

09:08 Covid and going virtual

11:58 New innovations 

13:45 Hot Take 

14:40 Ad for Moz AI

15:35 Taking Brighton International

18:19 Unique spin on advertising 

21:00 Diversity in events  and why it is important 

23:43 New trends and innovation for Brighton CEO going forward

25:17 Advice for someone attending the first time

25:45 Most reward part of running Brighton SEO. 

28:12 Meaningful feedback 

29:13 Tiny Pocket Of Joy

31:07 Outro

*************************************** 

Additional Moz Resources: 

30-day Moz Pro Free Trial ► https://mz.cm/3jZq3p3  

Check out Moz Local  ► https://mz.cm/36Pbz7h

Learn about STAT ► https://mz.cm/2IiqTzf

Watch Moz Webinar ► https://mz.cm/3TgJgGK

*************************************** 

STAY IN TOUCH:

Moz ► https://mz.cm/30QvHCm

Facebook ► https://www.facebook.com/moz

X/Twitter ► https://twitter.com/Moz

LinkedIn ► https://www.linkedin.com/company/moz

Instagram ► https://www.instagram.com/moz_hq/

Paul David, co-founder and CEO of Literal Humans, joins MozPod to discuss what led them to implementing compressed hours over a four-day workweek. Diving into the initial challenges, and how they addressed them and adjusted course along the way. If you're wondering if a four-day workweek could benefit your agency, this episode is packed with advice to guide your journey.

Agencies are fast-paced, with employees juggling multiple roles, so a four-day workweek sounds risky when there's already too much to do. Will productivity suffer? How will it affect employee retention and client satisfaction? This episode of MozPod explores these critical questions, revealing how a London-based digital marketing agency embraced a four-day workweek and the resulting impact. This episode is sponsored by MozCon, the leading SEO conference where you’ll learn how to become a better search marketer. Grab a ticket at https://mz.cm/podcast to secure your spot now!

***************************************

More about employee wellbeing on the Moz Blog: https://moz.com/blog/employee-wellbeing More on our guest Paul David https://www.linkedin.com/in/pauldavid-lh https://literalhumans.com/ Additional Moz Resources: 30-day Moz Pro Free Trial ► https://mz.cm/3jZq3p3 Check out Moz Local ► https://mz.cm/36Pbz7h Learn about STAT ► https://mz.cm/2IiqTzf Watch Moz Webinar ► https://mz.cm/3TgJgGK

***************************************

STAY IN TOUCH: Moz ► https://mz.cm/30QvHCm

Scaling a startup is a tough challenge. As a founder, you may need help with cash flow issues, team burnout, and finding your customer base. But could a marketer's touch be the secret to taking your startup from zero to £1m MRR? In this episode of MozPod, we discuss how a marketer can make all the difference in helping you find product-market fit, acquire your first 100 customers, and reach your first million in revenue.

Rod Richmond is a serial entrepreneur and CMO with a unique approach to startup growth. If you're a startup founder or growth-focused entrepreneur, this episode will give you actionable advice on tackling your scaling problems and reaching your business goals.

Find out more about the next MozPod episodes https://moz.com/mozpod

Get to know out guest, Rod Richmond:

https://www.linkedin.com/in/rod-richmond

This episode is sponsored by MozCon, the leading SEO conference where you’ll learn how to become a better search marketer. 

Grab a ticket at https://mz.cm/podcast to secure your spot now!

*************************************** 

Additional Moz Resources: 

30-day Moz Pro Free Trial ► https://mz.cm/3jZq3p3  

Check out Moz Local  ► https://mz.cm/36Pbz7h

Learn about STAT ► https://mz.cm/2IiqTzf

Watch Moz Webinar ► https://mz.cm/3TgJgGK

*************************************** 

STAY IN TOUCH: 

Moz ► https://mz.cm/30QvHCm

In this episode of MozPod, Chima Mmeje talks with Donna Bloss Gleize and Miracle Inameti-Archibong about the intertwining worlds of motherhood and work life balance.

As they share their daily balancing act between strategic planning sessions and school runs, the conversation reveals the raw realities of striving for professional growth while nurturing a family. From the chaos of morning routines to navigating the challenges of returning to work post-maternity leave, they offer a glimpse into the resilience and adaptability required to thrive in both domains. This episode, "Pursuits and Potty Breaks: Navigating Motherhood as a Marketing Leader," isn't just about the hurdles; it's filled with moments of triumph, candid stories, and the shared understanding that, in the quest to balance personal and professional life, embracing the unpredictable is perhaps the most valuable strategy. Join us for an episode that delves into the heart of what it means to lead with empathy, both at home and in the workplace, and discover why sometimes, the most powerful leadership lessons come from the art of motherhood itself.

*************************************** 

This episode is sponsored by MozCon, the leading SEO conference where you’ll learn how to become a better search marketer. 

Grab a ticket at https://mz.cm/podcast to secure your spot now!

*************************************** 

Additional Moz Resources: 

30-day Moz Pro Free Trial ► https://mz.cm/3jZq3p3  

Check out Moz Local  ► https://mz.cm/36Pbz7h

Learn about STAT ► https://mz.cm/2IiqTzf

Watch Moz Webinar ► https://mz.cm/3TgJgGK

*************************************** 

STAY IN TOUCH: 

Moz ► https://mz.cm/30QvHCm

Facebook ►   / moz  

Twitter ►   / moz  

LinkedIn ►   / moz  

Instagram ►   / moz_hq  

ClickSlice's founder, Joshua George, shares his inspiring journey from earning just £7 an hour to building a seven-figure SEO agency. He discusses signing his first agency client, scaling his business to 7 figures during challenging times of COVID-19. Don't miss out on Joshua's wisdom and experience as he navigates the world of SEO with passion, authenticity, and a commitment to continuous growth. This episode is a must-listen for anyone trying to scale an agency and achieve extraordinary success. This episode is sponsored by MozCon, the leading SEO conference where you’ll learn how to become a better search marketer. Grab a ticket at https://mz.cm/podcast to secure your spot now! *************************************** Additional Moz Resources: 30-day Moz Pro Free Trial ► https://mz.cm/3jZq3p3 Check out Moz Local ► https://mz.cm/36Pbz7h Learn about STAT ► https://mz.cm/2IiqTzf Watch Moz Webinar ► https://mz.cm/3TgJgGK *************************************** STAY IN TOUCH: Moz ► https://mz.cm/30QvHCm Facebook ► https://www.facebook.com/moz X/Twitter ► https://twitter.com/Moz LinkedIn ► https://www.linkedin.com/company/moz Instagram ► https://www.instagram.com/moz_hq/

Neuromarketer and ice skater Giulia Panozzo shares her journey from psychobiology to SEO and how ice skating complements her marketing skills. Dive into how neuromarketing can enhance customer engagement and discover insights from her experience balancing dual careers.

Tune in if you're curious about applying neuromarketing principles, navigating a multi-faceted career path, or seeking inspiration on integrating personal interests with professional growth.

This episode is sponsored by MozCon, the leading SEO conference where you’ll learn how to become a better search marketer. 

Grab a ticket at https://mz.cm/podcast to secure your spot now!

*************************************** 

Additional Moz Resources: 

30-day Moz Pro Free Trial ► https://mz.cm/3jZq3p3  

Check out Moz Local  ► https://mz.cm/36Pbz7h

Learn about STAT ► https://mz.cm/2IiqTzf

Watch Moz Webinar ► https://mz.cm/3TgJgGK

*************************************** 

STAY IN TOUCH: 

Moz ► https://mz.cm/30QvHCm

Facebook ► https://www.facebook.com/moz X/Twitter ► https://twitter.com/Moz LinkedIn ► https://www.linkedin.com/company/moz Instagram ► https://www.instagram.com/moz_hq/

Content Warning: This episode discusses sensitive topics such as sexual assault, and workplace harassment. Viewer discretion is advised.

In this episode of MozPod, Chima Mmeje discusses with guests Myriam Jessier and Kari DePhillips their personal decisions behind choosing a child-free lifestyle. Together they reflect on societal expectations and varied reactions from peers and family. This discussion extends into their SEO journeys, touching upon their experiences with sexual harassment in the workplace and the impact of personal choices on professional pathways.

We acknowledge the sensitive nature of topics discussed, including mentions of sexual harassment. Listener discretion is advised.

*************************************** 

This episode is sponsored by MozCon, the leading SEO conference where you’ll learn how to become a better search marketer. 

Grab a ticket at https://mz.cm/podcast to secure your spot now!

*************************************** 

Additional Moz Resources: 

30-day Moz Pro Free Trial ► https://mz.cm/3jZq3p3  

Check out Moz Local  ► https://mz.cm/36Pbz7h

Learn about STAT ► https://mz.cm/2IiqTzf

Watch Moz Webinar ► https://mz.cm/3TgJgGK

*************************************** 

STAY IN TOUCH: 

Moz ► https://mz.cm/30QvHCm

Facebook ► https://www.facebook.com/moz

X/Twitter ► https://twitter.com/Moz

LinkedIn ► https://www.linkedin.com/company/moz

Instagram ► https://www.instagram.com/moz_hq/

In this inaugural episode of MozPod with Chima Mmeje, Areej Abuli, the founder of the Women in Tech SEO Community, discusses why safe spaces matter for women in tech SEO. She shares her inspiration for starting the WTS Community, challenges, and best memories.

This conversation provides valuable lessons and perspectives for those thinking of building a community and for founders who want to foster a more inclusive workplace.

This episode is sponsored by MozCon, the leading SEO conference where you’ll learn how to become a better search marketer. Grab a ticket at https://mz.cm/podcast to secure your spot now!

*************************************** Additional Moz Resources: 30-day Moz Pro Free Trial ► https://mz.cm/3jZq3p3 Check out Moz Local ► https://mz.cm/36Pbz7h Learn about STAT ► https://mz.cm/2IiqTzf Watch Moz Webinar ► https://mz.cm/3TgJgGK *************************************** STAY IN TOUCH: Moz ► https://mz.cm/30QvHCm

Facebook ► https://www.facebook.com/moz

X/Twitter ► https://twitter.com/Moz

LinkedIn ► https://www.linkedin.com/company/moz

Instagram ► https://www.instagram.com/moz_hq/

Have you ever wondered how to transform a brick-and-mortar in-store lead gen model into an e-commerce powerhouse? Join SEO strategist Katie Barnard and Digital PR expert Emma Carstairs as they reveal the secrets behind their success. Discover the PR and SEO strategies that fueled this incredible growth to achieve £1M monthly for this prestigious retail brand.

Get actionable insights for website migration, effective PR and SEO collaboration, and driving e-commerce success. Don’t miss out on these game-changing tips from a standout digital marketing campaign!

*************************************** 

Thank you to our guests, Katie Barnard (SEO strategist) and Emma Carstairs (Digital PR strategist) at Impression Digital

Social: 

https://twitter.com/impressiontalk

https://www.impressiondigital.com/blog/category/digital-marketing/

https://www.linkedin.com/in/katie-barnard-6a4297108

https://www.linkedin.com/in/emmacarstairs/

*************************************** 

This episode is brought to you by Moz’s Keyword Explorer

Try it for free https://moz.com/explorer

Streamline your SEO strategy with Moz's updated Keyword Explorer. Our AI-powered tool effortlessly identifies and adapts to changing search intents, ensuring you always target the most valuable keywords.

*************************************** 

Additional Moz Resources: 

30-day Moz Pro Free Trial ► https://mz.cm/3jZq3p3  

Check out Moz Local  ► https://mz.cm/36Pbz7h

Learn about STAT ► https://mz.cm/2IiqTzf

Watch Moz Webinar ► https://mz.cm/3TgJgGK

*************************************** 

STAY IN TOUCH:

Moz ► https://mz.cm/30QvHCm

Facebook ► https://www.facebook.com/moz

X/Twitter ► https://twitter.com/Moz

LinkedIn ► https://www.linkedin.com/company/moz

Instagram ► https://www.instagram.com/moz_hq/