SERP's Up SEO Podcast – Détails, épisodes et analyse

We’re celebrating SERP’s Up 100th episode with a special live edition! 

We’re covering ground this week as we take up:

Is SEO still the same powerhouse it once was? Moz’s Chima Mmege gives us her take. 

What new local ranking factors should you know about? Darren Shaw and Joy Hawkins fill us in.

Will AI get you across the finish line? Eli Schwartz and Kevin Indig share how AI will evolve and what it means for marketers. 

To wrap up the celebration, Barry Schwartz presents a special edition of The Snappy SEO News!

It all makes for one “lively” episode of the SERP’s Up SEO Podcast!

Key Segments

[00:06:40] What's On This Episode of SERP's Up?

[00:07:57] Deep Thoughts with Crystal, Mordy and Chima Mmege

[00:19:20] It’s New with Joy Hawkins and Darren Shaw

[00:54:00] Snappy News with Barry Schwartz

Hosts, Guests, & Featured People:

Mordy Oberstein

Crystal Carter

Chima Mmege

Darren Shaw

Joy Hawkins

Kevin Indig

Eli Schwartz

Barry Schwartz

Resources:

Wix SEO Learning Hub

Searchlight SEO Newsletter

SEO Resource Center

It's New: Daily SEO News Series

News:

Google August 2024 core update rollout is now complete

How can a podcast be leveraged to drive successful business?

Wix’s Mordy Oberstein and Crystal Carter are back to discuss the art of podcasting and how you can leverage podcasts to showcase expertise and drive market traction. 

Take a behind-the-scenes look with host of the SEO Video Show, Dre de Vera, to discover what it takes to plan and execute a professional podcast.

Plus, we look at how the podcast landscape is changing for creators with a host of Strategy Sessions, Andi Jarvis

Learn how to translate podcasting into marketing growth on this week's episode 99 of the SERP’s Up SEO Podcast!

Key Segments

[00:01:37] What's On This Episode of SERP's Up?

[00:04:47] Focus Topic of the Week: Podcasting For Marketing Growth 

[00:12:35] Focus Topic Guest: Paul Andre De Vera

[00:27:49] The Great Beyond w/ Andi Jarvis

[00:54:04] Snappy News

[00:59:54] Follow of the Week

Hosts, Guests, & Featured People:

Mordy Oberstein

Crystal Carter

Paul Andre De Vera

Andi Jarvis

Kristine Schachinger

Resources:

Wix SEO Learning Hub

Searchlight SEO Newsletter

SEO Resource Center

It's New: Daily SEO News Series

Rankix Wix App

The SEO Video Show

Paul Andre De Vera SEO Consulting

Eximo Marketing

The Strategy Sessions Podcast

News:

Perplexity launches ad revenue sharing program for publishers

Google "Hidden Gem Stores" Search Feature

Google Search Ranking Volatility Bursting At The Seams

Can publishers thrive on the web? How can publishers optimize their content for SEO?  

Wix’s Mordy Oberstein and Crystal Carter are back to discuss digital strategies media publishers use to grow organic traffic across the web. Learn ‘rigging’ tactics publishers should avoid and why they will only hurt your brand. 

Giselle Navarro of HouseFresh joins to weigh in on the SERP landscape for small to mid-sized publishers. 

Content marketing consultant, Alli Berry, also stops by to give further insight into the overall web health of the publishing community.

Learn why publishers are turning the page to digital as we evaluate the environment of media publishers on Google this week on the SERP’s Up SEO Podcast! 

Key Segments

[00:02:47] What's On This Episode of SERP's Up?

[00:04:59] Focus Topic of the Week: SEO For Online Publishers

[00:23:35] Focus Topic Guest: Gisele Navarro

[00:30:43] The Great Beyond w/ Alli Berry

[00:40:02] Snappy News

[00:52:46] Follow of the Week 

Hosts, Guests, & Featured People:

Mordy Oberstein

Crystal Carter

Gisele Navarro

Alli Berry

Louisa Frahm

Resources:

SERP's Up Podcast

Wix SEO Learning Hub

Searchlight SEO Newsletter

Wix Studio

Wix Studio YouTube

Housefresh

News:

Google AI Overviews Are Here To Stay With Improvements - The Ray AIO Update

Secrets from the Algorithm: Google Search’s Internal Engineering Documentation Has Leaked

How SEO moves forward with the Google Content Warehouse API leak

Google March 2024 Core Update Case Study: A tale of four tremors, reversals, and a great example of the counterbalancing of systems

SEO in 2022 is basically *deep breath* one messy map of meeting multiple needs of multiple users at multiple stages. Say that five times fast.

As we wander the winding woods and walk wearily through core update after core update, host Mordy Oberstein (Wix) and co-host George Nguyen (Director of SEO Editorial) guide us all through the twists and turns of SEO across multiple user intents. The pathway of users is non-linear. These people are all over the map. They’re all up and down this funnel, walking around the beach, through the forest, down the docks, and up the mountain...standing on the grass…okay, that’s enough of that.

So how should SEOs understand the nature of the client, and the user, as much as Google does?

• Know Your Audience 
• Know Your Subject Matter 
• Know the SERP

Also joining us along the journey is Rejoice Ojaiku, Content Strategist at Rise At Seven. Here’s the thing: Google isn’t the only place these people wander. Facebook, Twitter, TikTok, YouTube, Tumblr, Spotify, Reddit, we have to map all of them: Meeting these users where they want to meet you, how they want to meet you, is the name of the game. And each new platform has a special tool we can leverage: search.

Key Segments:

[00:01:51] What's On This Episode of SERP's Up?

[00:03:50] Focus Topic of the Week: Mixed Search Intent

[00:19:36] Focus Topic Guest: Rejoice Ojaiku

[00:25:51] Fun with People Also Ask

[00:31:49] Snappy News

[00:34:59] Follow of the Week

Hosts, Guests, & Featured People:

Crystal Carter: https://twitter.com/CrystalontheWeb

Mordy Oberstein: https://twitter.com/MordyOberstein 

George Nguyen: https://twitter.com/geochingu

Rejoice Ojiaku: https://twitter.com/RejiYates

Rise at Seven SEO Agency: https://riseatseven.com/ 

Luke Carthy: https://twitter.com/MrLukeCarthy

Glenn Gabe: https://twitter.com/glenngabe

Resources:

SERP's Up Podcast: https://www.wix.com/seo/learn/podcast 

Wix SEO Learning Hub: https://www.wix.com/seo/learn 

The power of keyword intent for organic success: https://www.wix.com/seo/learn/resource/semrush-webinar

G-Squared Interactive: https://www.gsqi.com/ 

Why Google’s 10 Blue Links Will Have to Go (Eventually): https://www.semrush.com/blog/google-results-need-change/

News:

All The Google Announcements From Search On 2022: https://www.seroundtable.com/search-on-2022-34164.html 

10 biggest announcements from Google Search On 22: https://searchengineland.com/google-search-on-22-recap-388296 

Search On 22: Google Debuts 9 New Shopping Features: https://www.searchenginejournal.com/search-on-22-google-debuts-9-new-shopping-features/466430/

This week’s SERP’s Up episode is brought to you by the letter 'L' for Learning!

Wix's Head of SEO Branding, Mordy Oberstein, and Head of SEO Communications, Crystal Carter, are back together this week to answer the big question, "How do you Learn SEO?"

Mordy and Crystal pull in the most critical first steps in your SEO learning journey, figuring out how you learn - what's your methodology for learning? The team covers solid CMS understanding as a foundational space and a place to grow and refine your talents. There are a few core concepts that every SEO should know. But beyond that, it's up to you to find your niche. Knowing the SEO ecosystem is a must to understand where the resources are. Check out some of the references of who to follow in the show.

But what does it mean to learn SEO? Share a Deep Thoughts moment with Mordy and Crystal on today's show!

[00:01:58] What's On This Episode of SERP's Up?

[00:03:38] Focus Topic of the Week: Learning to Learn About SEO

[00:13:16] Focus Topic Guest: Luke Davis

[00:16:32] Deep Thoughts with Mordy and Crystal

[00:25:07] Snappy News

[00:28:16] Follow of the Week

Hosts, Guests, & Featured People:

Crystal Carter: https://twitter.com/CrystalontheWeb

Mordy Oberstein: https://twitter.com/MordyOberstein

Luke Davis: https://twitter.com/LukeDavisSEO

Chima Mmege: https://twitter.com/chimammeje

Resources:

SERP's Up Podcast: https://www.wix.com/seo/learn/podcast 

Wix SEO Learning Hub: https://www.wix.com/seo/learn

How to Know Good SEO Advice from Bad: https://www.wix.com/seo/learn/podcast/episodes/how-to-know-good-seo-advice-from-bad

Luke Davis SEO Consultancy: https://lukealexdavis.co.uk/

Nick LeRoy: https://nickleroy.com/

Search Engine Roundtable: https://www.seroundtable.com/

Write high quality product reviews: https://developers.google.com/search/docs/specialty/ecommerce/write-high-quality-product-reviews

News:

Google Product Reviews Update Goes Live in Search Results: https://www.searchenginejournal.com/google-product-reviews-update/401822/

Google releases September 2022 product reviews update: https://searchengineland.com/google-releases-september-2022-product-reviews-update-387293

Wix’s Head of SEO Branding, Mordy Oberstein, and George Nguyen, Director of SEO Editorial, share how to know good SEO advice from bad. Learn how to pick out SEO advice that leads to poor practices with packaged, “wash, rinse and repeat” tactics.

Listen in as our hosts deliver their rubric for knowing when you should or should not follow the SEO advice you come across! 

Himani Kankaria, the founder of Missive Digital, shares how some great SEO advice prevented her sites from being hit by Google’s Penguin algorithm updates. 

Want to know where you should look for good SEO advice? Mordy and George share their personal list of great sources of SEO advice and strategy!

[00:01:31] What's On This Episode of SERP's Up?

[00:02:50] Focus Topic of the Week: Good SEO Advice vs. Bad

[00:17:32] Focus Topic Guest: Himani Kankaria 

[00:22:16] Is This New? 

[00:31:24] Snappy News

[00:34:10] Follow of the Week

Hosts, Guests, & Featured People:

Crystal Carter: https://twitter.com/CrystalontheWeb

Mordy Oberstein: https://twitter.com/MordyOberstein

George Nguyen: https://twitter.com/geochingu 

Himani Kankaria: https://twitter.com/himani_kankaria 

Resources:

SERP's Up Podcast: https://www.wix.com/seo/learn/podcast 

Wix SEO Learning Hub: https://www.wix.com/seo/learn

Learning SEO by Aleyda Solis: https://learningseo.io/ 

Search Engine Roundtable: https://www.seroundtable.com/ 

Search Engine Land: https://searchengineland.com/ 

Semrush Blog: https://www.semrush.com/blog/

Moz Blog: https://moz.com/blog

Lily Ray: https://twitter.com/lilyraynyc 0000 

News:

Google expands enhanced product experiences to more eCommerce sites, releases new Search Console reports https://searchengineland.com/google-expands-enhanced-product-experiences-to-more-e-commerce-sites-and-releases-new-search-console-reports-387888

Google Review Guidelines Now Prohibit Incentivizing Removal Of Negative Reviews https://www.seroundtable.com/google-review-guidelines-prohibit-negative-reviews-removal-34077.html

Keywords sure aren’t what they used to be. Google is challenging SEOs to understand the user first. Here’s where to start.

Crystal Carter, Head of SEO Communications at Wix, kicks off this episode with an explanation of keywords in search and how Google has evolved its understanding of user intent (as opposed to the literal use of the word).

Along with Mordy Oberstein, Wix’s Head of SEO Branding, they break it down like this: Understanding what’s already on the SERP (like the actual SERP) gives you the full picture of how Google understands user intent. Analyzing the current real estate shows how users are being affected along their search pursuit.

SEO legend Cindy Krum of Mobile Moxie, also jumps in and provides a solid overview of how leveraging topic-cluster knowledge guides an understanding of user intent. Entities matter a lot, and they continue to make keywords less relevant.

Oh, and one more thing. We need to talk about the WixVerse and Featured Snippets. Mordy and Crystal catch up with Idan Segal, Head of Organic Growth & Brand Development at Wix, as we go Inside the WixVerse. Let’s dive in.

[00:01:46] What's On This Episode of SERP's Up?

[00:02:57] Focus Topic of the Week: The Real Deal on Keyword Research

[00:16:47] Focus Topic Guest: Cindy Krum

[00:24:12] Deep Thoughts, with Crystal and Mordy

[00:30:13] Inside the WixVerse: Idan Segal

[00:41:43] Snappy News

[00:42:07] News: New Google Featured Snippet With Multiple Answers, New Design, Callouts & More?

[00:42:54] News: Google Announces September 2022 Core Algorithm Update

[00:46:31] Follow of the Week

Hosts, Guests, & Featured People:

Crystal Carter: https://twitter.com/CrystalontheWeb

Mordy Oberstein: https://twitter.com/MordyOberstein

Cindy Krum: https://twitter.com/Suzzicks

Idan Segal: https://twitter.com/M0b1leF1rst

Lazarina Stoy: https://twitter.com/lazarinastoy

Resources:

SERP's Up Podcast: https://www.wix.com/seo/learn/podcast 

Wix SEO Learning Hub: https://www.wix.com/seo/learn

Featured Snippets In 2022: https://www.slideshare.net/CrystalCarter21/featured-snippets-in-2022-search-london 

Lazarina Stoy SEO Resources: https://lazarinastoy.com/

Google’s shifts from authority to content diversity on the SERP https://www.wix.com/seo/learn/resource/google-authority-to-content-diversity

News:

New Google Featured Snippet With Multiple Answers, New Design, Callouts & More?: https://www.seroundtable.com/new-google-featured-snippet-designs-callouts-answers-34048.html

Google Announces September 2022 Core Algorithm Update: https://www.searchenginejournal.com/google-announces-september-2022-core-algorithm-update/464195/

Nothing is more frightening to SEOs than the possibility of a Google update hitting their sites. 

This is all the more true as Semrush data shows Google is rolling out updates to its algorithm more than it ever has before! 

Wix’s Head of SEO Branding, Mordy Oberstein, and Head of SEO Communications, Crystal Carter, dive into Google algorithm updates. 

Learn how to best respond when your site is negatively impacted by a Google update by understanding how to analyze ranking trends and the significance of ranking losses.

It’s insightful advice on how to best deal with Google algorithm updates! 

Get a contextual understanding of how the Google algorithm has evolved as special guest Barry Schwartz of Search Engine Roundtable joins the show. Survey the history of Google algorithm updates and how their scope has changed. 

Plus, learn how to track Google updates as our hosts run through the various algorithm tracking tools available to you! 

[00:01:38] What's On This Episode of SERP's UP?

[00:03:57] Focus Topic of the Week | When to Worry About a Google Algorithm Update

[00:15:40] Focus Topic Guest: Barry Schwartz

[00:20:45] Tool Time: SEO Weather Tools

[00:25:51] Is This New?

[00:29:33] Snappy News

[00:29:53] News: Google On Why Helpful Content Update Seems Quiet

[00:31:03] News: Google tests Quick Read, 5 Min. Read labels in search results

[00:32:10] Follow of the Week

Hosts, Guests, & Featured People:

Crystal Carter: https://twitter.com/CrystalontheWeb

Mordy Oberstein: https://twitter.com/MordyOberstein

Barry Schwartz: https://twitter.com/rustybrick 

Lily Ray: https://twitter.com/lilyraynyc

Aleyda Solis: https://twitter.com/aleyda

Resources:

SERP's Up Podcast: https://www.wix.com/seo/learn/podcast 

Wix SEO Learning Hub: https://www.wix.com/seo/learn

Search Engine Roundtable: https://www.seroundtable.com/ 

Semrush Sensor: https://www.semrush.com/sensor/ 

Mozcast: https://moz.com/mozcast 

Rank Risk Index: https://www.rankranger.com/rank-risk-index 

Sistrix Update Tracker: https://app.sistrix.com/en/google-updates 

Assessing Algorithm Update Impact: https://www.wix.com/seo/learn/resource/assess-impact-of-google-algorithm-updates 

Crawling Mondays: https://www.aleydasolis.com/en/crawling-mondays-videos/ 

SEOFomo Newsletter: https://subscribe.page/s/seofomo 

Learning SEO: https://learningseo.io/ 

News:

Google On Why Helpful Content Update Seems Quiet

https://www.searchenginejournal.com/google-on-why-helpful-content-update-seems-quiet/463218/ 

Google tests Quick Read, 5 Min. Read labels in search results

https://searchengineland.com/google-search-quick-read-5-min-read-labels-387599 

Wix’s Head of SEO Branding, Mordy Oberstein, and Head of SEO Communications, Crystal Carter, pull off their second episode of SERP’s Up, the SEO industry’s newest podcast. It’s an SEO podcast for everyone! 

What IS Content? Mordy and Crystal team up to tackle the effective use of content and the definition of what content really is in their Deep Thoughts segment. Is content strictly the words on the page or something else? What does it really “relate” to? We’re looking at content with a new perspective: what you place in different interaction points of the journey with your user is also content, right? The tiniest points matter the most. Don’t gloss over them.

We’re joined by Shelby Blackley & Jessie Willms of WTF is SEO? to get their take on how to get users to not only click on content but ultimately trust the brand and come back for more!

[00:01:59] What are we talking about in this episode?

[00:03:36] Focus Topic of the Week | Content

[00:14:21] The Brand Sniff Test

[00:17:05] Focus Topic Guest: Shelby Blackley and Jesse Williams

[00:23:20] From the Top of the SERP

[00:33:13] Deep Thoughts | What IS Content?

[00:39:37] Snappy SEO News

[00:39:55] News: Beauty Blog With Financial & Medical Advice A Bit Sus 

[00:41:41] News: Google's Helpful Content Update

[00:42:08] Follow of the Week

[00:44:18] Wix.com/SEO/Learn

Hosts, Guests, & Featured People:

Crystal Carter: https://twitter.com/CrystalontheWeb

Mordy Oberstein: https://twitter.com/MordyOberstein

Shelby Blackley: https://twitter.com/shelbyblackley 

Jessie Willms: https://twitter.com/jessiewillms

Resources:

SERP's Up Podcast: https://www.wix.com/seo/learn/podcast 

Wix SEO Learning Hub: https://www.wix.com/seo/learn

WTFSEO Newsletter: https://wtfseo.substack.com/ 

News:

Google: Beauty Blog With Financial & Medical Advice A Bit Sus: https://www.seroundtable.com/google-beauty-blog-with-financial-medical-advice-a-bit-sus-33967.html 

What creators should know about Google's helpful content update: https://developers.google.com/search/blog/2022/08/helpful-content-update

Wix’s Head of SEO Branding, Mordy Oberstein, and Head of SEO Communications, Crystal Carter, kick off the first episode of SERP’s Up, the SEO industry’s newest podcast. It’s an SEO podcast for everyone! 

In this episode of SERP's Up, we focus on optimizing your homepage, from how it “sets the SEO pace” for your entire site to why it’s the most important page for Core Web Vitals. Ryan Jones, an SEO consultant, shares his perspectives on what good SEO looks like on arguably the more important page on your website. We'll also talk about some of the most common mistakes people make with homepages and how to avoid them.

Mordy and Crystal take on Google’s most universal SERP feature, People Also Ask! Can baseball teach us about SEO? Find out as we dissect the People Also Ask Box and explore how Google thinks about search queries! 

What’s our favorite SEO tool this week? See which SEO tool you should test in our Tool Time segment!

Catch up on the most recent SEO news of the week and track down the Follow of the Week on Twitter.

[00:01:21] Wix.com/SEO/Learn

[00:02:16] What is SERP'S UP About?

[00:02:59] On This Show

[00:04:00] Focus Topic of the Week | Your Home Page

[00:17:51] Focus Topic Guest: Ryan Jones

[00:23:36] People Also Ask

[00:28:44] Tool Time

[00:31:37] Snappy SEO News

[00:34:49] Follow of the Week

Hosts, Guests, & Featured People:

Crystal Carter: https://twitter.com/CrystalontheWeb

Mordy Oberstein: https://twitter.com/MordyOberstein

Ryan Jones: https://twitter.com/RyanJonesSEO

Nati Elimelech: https://twitter.com/Netanel

Resources:

SERP's Up Podcast:  https://www.wix.com/seo/learn/podcast

Wix SEO Learning Hub: https://www.wix.com/seo/learn

AlsoAsked Search Research Tool: https://alsoasked.com/

Breaking Down Tech SEO with Nati Elimelech & DeepCrawl: https://www.wix.com/seo/learn/resource/breaking-down-technical-seo

May 2022 Google Core Update Analysis: https://www.wix.com/seo/learn/resource/content-lessons-google-may-2022-update

News:

Google’s Algorithms Can Understand When Sources Agree On Same Fact

https://www.searchenginejournal.com/googles-algorithms-can-understand-when-sources-agree-on-same-fact/461099/