Marketing and Education – Détails, épisodes et analyse

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Marketing and Education

Elana Leoni | Leoni Consulting Group

Business & Entrepreneuriat

Éducation

Business & Entrepreneuriat

Fréquence : 1 épisode/16j. Total Éps: 113

What if marketing was judged solely by the level of value it brings to its audience? Welcome to All Things Marketing and Education, a podcast that lives at the intersection of marketing and you guessed it, education. Each week, Elana Leoni, CEO of Leoni Consulting Group, highlights innovative social media marketing, community-building, and content marketing strategies that can significantly increase brand awareness, engagement, and revenue.

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https://www.leoniconsultinggroup.com/all-things-marketing-education-podcast
25 partages
https://www.leoniconsultinggroup.com/team-lcg
8 partages
https://www.leoniconsultinggroup.com/extended-2024-edtech-marketers-planner
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https://www.linkedin.com/in/thorprichard/
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https://www.linkedin.com/in/lawrencekorchnak/
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https://www.linkedin.com/in/ianmccullough/
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What It Takes to Build District Relationships That Last

Saison 3 · Épisode 8

jeudi 12 juin 2025 • Durée 58:48

Jacob Kantor (aka the Chief DODO) joins Elana to share how EdTech teams can earn trust—not just attention—by leading with empathy, listening well, and following up without selling. Packed with honest advice for anyone trying to build real relationships with school districts.

Check out the LinkedIn course.

Read the episode show notes.

Mentioned in this episode:

Level Up Your Education Brand on LinkedIn— in Less Than 5 Hours a Week

A self-paced course built for busy education leaders, marketers, and EdTech entrepreneurs who want real results for their LinkedIn Company Page, without overwhelm.

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What Districts Actually Want from EdTech Partners

Saison 3 · Épisode 7

jeudi 15 mai 2025 • Durée 50:12

In this episode of All Things Marketing and Education, Elana sits down with Jeremy Dulle, Founder and President of Spring Rock Partners. With over 25 years of experience as a growth strategist, go-to-market advisor, and business developer, Jeremy brings a rare blend of EdTech expertise and Fortune 500 perspective to the table.

As funding tightens and districts face mounting pressure to streamline their tech stacks, EdTech companies must prove their value—fast. Jeremy shares practical, hard-earned insights on what sustainable growth looks like in today’s education landscape.

Together, Elana and Jeremy explore:

The unique complexities of selling to school districts—and how to navigate them
Why implementation is just as important as product innovation
Common missteps EdTech companies make (especially when entering the space)
What educators really care about—and how to earn their trust
How to align business goals with district outcomes, not just flashy features

This conversation is a must-listen for EdTech leaders who want to build not just a product—but a true partnership with schools.

“If you're not tracking usage and providing impact, you're making it easy for districts to cut you.” – Jeremy Dulle

Here’s the full episode Show notes.

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How Strategic Implementation and Professional Development Drive EdTech Success: A Conversation with Shelby Danks

Saison 2 · Épisode 17

jeudi 24 octobre 2024 • Durée 35:05

In this episode of All Things Marketing and Education, we dive into the vital role that professional development and implementation play in EdTech success—two often overlooked aspects that can make or break the adoption of new technologies in K-12 education.

Elana sits down with Shelby Danks, founder and principal advisor of ARKEN RESEARCH, who has spent decades researching the efficacy of EdTech solutions in education. Shelby brings a wealth of knowledge about the importance of strategic implementation and the critical role professional development plays in ensuring that new tools truly benefit educators and students.

Together, they unpack the differences between implementation and professional development, discuss the common pitfalls that EdTech companies face, and explore best practices for rolling out new tools in a way that supports meaningful adoption in schools. Shelby also shares her insights on the “refrigerator vs. washer-dryer” metaphor, which helps companies understand the different levels of support their products require, and how they can partner with schools for long-term success.

If you’re an EdTech provider, education leader, or educator interested in understanding how to effectively implement new technology and provide professional development that truly supports teachers, this episode is for you. Tune in for practical takeaways and expert insights that will help you make thoughtful decisions when it comes to the adoption and integration of EdTech tools.

Full episode show notes here.

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Balancing EdTech Innovation with Student Success: A Conversation with Mary Beth Hertz

Saison 2 · Épisode 16

jeudi 3 octobre 2024 • Durée 38:14

In this episode of All Things Marketing and Education, we’re tackling one of the hottest topics in the world right now—AI, specifically generative AI, and its impact on education.

Elana sits down with EdTech expert and long-time friend, Mary Beth Hertz, who has spent decades thinking critically about the role of technology in education. Known for her thoughtful approach, Mary Beth isn’t swayed by the latest trends or flashy innovations. She asks the tough questions that keep us all grounded—ensuring that technology is always used with the ultimate goal of improving learning outcomes for students.

Together, they dive deep into the current state of AI in education, discussing how it can be leveraged effectively without losing sight of what truly matters: the students. Beyond AI, they explore the broader landscape of EdTech and what the industry must do to better support both educators and learners during these rapidly changing times.

If you're navigating the complex world of EdTech and wondering how AI can play a role in enhancing education, this conversation is for you. Tune in for an insightful discussion that will leave you with practical takeaways and a fresh perspective on the future of technology in education.

Here's the full episode show notes.

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Navigating EdTech Trends to Drive Real Impact: A Conversation with Thor Prichard

Saison 2 · Épisode 15

jeudi 5 septembre 2024 • Durée 31:25

In this episode of All Things Marketing and Education, Elana sat down with Thor Prichard, President & CEO at Clarity Innovations—a mission-driven, K-12 education-focused professional services and consulting firm. Clarity Innovations specializes in everything from education strategy and content creation to engineering and design solutions.

You may remember Thor from our last conversation about the challenges of creating effective EdTech products and the importance of designing with learning outcomes in mind.

Thor shares his insights on some of the most fascinating trends and innovations in education technology. Elana and Thor discuss the impact of generative AI, the importance of integrating EdTech products into the everyday practices of educators and students, and the different business models shaping the industry. They also explore the evolving role of family-school partnerships and future trends in product development.

Thor concludes the conversation with thoughts on what he believes are the keys to creating lasting and impactful products in education. This episode is packed with valuable insights and is not to be missed. Enjoy!

Questions Asked:

What types of products and services have you and your team developed in the EdTech space, and at what stages of product development do you typically focus?
From your experience, what are the most critical elements that a product needs to have during the design and development process?
How do you ensure that a product achieves product/market fit, effectively meeting the needs of buyers, users, and the business?
How do you approach prioritizing feature development, and how do you determine when a product might have too many features?

Myth-Busting for EdTech Marketers: A Conversation with Lawrence Korchnak

Saison 2 · Épisode 14

jeudi 22 août 2024 • Durée 28:44

In this week’s episode of All Things Marketing and Education, Elana got to chat with Lawrence Korchnak, a Founding Partner of BLOQQ, a consulting firm that specializes in helping organizations scale in the education market.

As EdTech marketing execs, Elana and Lawrence have years of experience selling in the EdTech space. In this conversation, they get into busting some common EdTech marketing myths, such as, “starting with a freemium model is a sure way to guarantee B2B sales,” or “once I sell to a school, they’ll probably always use my product.” They also explain some of the nuances to marketing to an education audience, including some of the pitfalls that marketers without an education background might not catch.

You might remember Lawrence from our last episode with him, where we covered the challenges of EdTech go-to-market strategies.

Lawrence doesn’t sugar coat things or hold back — we appreciated his candid tone backed by years of executive experience. Enjoy this episode!

Myths Busted:

Education marketers can sell to one decision maker.
Freemium models guarantee B2B sales down the road.
You can sell or market your EdTech product at any time of the year.
Once you are adopted by a school or district, churn is low.

Here's the full transcript of Lawrence’s podcast episode.

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Guiding Principles in EdTech: A Conversation with Kristina Ishmael

Saison 2 · Épisode 13

jeudi 8 août 2024 • Durée 39:11

In this episode of All Things Marketing and Education, Elana sits down with Kristina Ishmael, now an education Strategic Advisor of her own shop, Ishmael Consulting, but has a long journey through so many perspectives within education, at a classroom, district, state, and national level. We speak a lot about her recent experience as Deputy Director of the Office of EdTech, where she spent two years working on EdTech policy at the national level.

You might remember Kristina from our last episode, in which we covered the challenges and priorities of the updated National EdTech Plan.

In this episode, Kristina reflects on her unique journey within education and EdTech. She opens up about the one thing that’s helped guide her through it all. At the end, Kristina also gives some feedback on what EdTech vendors should and should not do when partnering with school districts and what EdTech excites her the most.

We hope you enjoy this episode of what we’re calling “the EdTech version of chicken noodle soup for the soul.” ❤️

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Demystifying the K-12 EdTech Buying Cycle: A Conversation with Ian McCullough

Saison 2 · Épisode 12

jeudi 25 juillet 2024 • Durée 43:37

n this week’s episode of All Things Marketing and Education, our host Elana Leoni sat down with Ian McCullough, a consultant specializing in marketing, go-to-market strategies, and business development for the EdTech industry.

You might remember Ian from our last episode with him, Academic Integrity in the AI Era, took us on a journey into the fascinating intersection of ChatGPT, AI writing, and academic integrity.

Here, we delve into the intricacies of the EdTech buying cycle, exploring its metaphors and nuances that help make sense of the process. Ian’s insights are invaluable for anyone involved in EdTech sales, whether B2B or, as Ian suggests, B2G (business to government).

Before diving in, a bit about Ian: with over 20 years in education and creative technology, he has experience spanning consumer, corporate training, and institutional markets. He previously led the North American K-12 marketing team at Turnitin and now offers his expertise as a consultant.

Enjoy this engaging episode that makes the complex K-12 buying cycle both understandable and exciting!

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Inclusive and Engaging Learning Spaces: A Conversation with Dr. Robert Dillon

Saison 2 · Épisode 11

jeudi 18 juillet 2024 • Durée 47:10

In this episode of All Things Marketing and Education, Elana sits down with Dr. Robert Dillon, School Designer, Author, Speaker, and Learner. Bob, as she likes to call him, has earned a doctorate in educational leadership and administration, and brings over 20 years of experience as a teacher, school principal, and director of innovation at multiple school districts; he is the author of five books, including the ones we dive into today: The Space: A Guide for Leaders.

In this episode, Bob and Elana discuss the crucial role of redesigning learning spaces in education, emphasizing that it's far more than just updating bulletin boards. They delve into the significant impact of classroom design on student engagement, sense of belonging, and overall well-being.

Make sure to listen until the end, as Bob shares practical tips for educators to create flexible, inclusive, and technology-integrated learning environments. They also explore the relationship between physical learning spaces and EdTech products, highlighting the importance of considering equity and the needs of marginalized students in the design process.

Whether you're already back in school or preparing for the upcoming year, this episode is packed with valuable tips and ideas to help you optimize your classroom space.

Here's the link to the episode show notes.

For even more planning resources, check out our EdTech Marketer's Planner.

Mentioned in this episode:

The EdTech Marketer's Planner - Extended Edition

Civic Education for Classrooms and Community: A Conversation with Shawn McCusker

Saison 2 · Épisode 10

jeudi 20 juin 2024 • Durée 31:00

In this episode of All Things Marketing and Education, we sit down with Shawn McCusker, Senior Director of Professional Learning at EdTechTeacher, to discuss his passion, civic engagement. We ask him about some of his favorite tips and takeaways from the book Becoming Active Citizens, which he co-wrote with Tom Driscoll. He provides practical ways to encourage active citizens in the classroom by creating authentic, engaging learning experiences, emphasizing the need for students to actively participate in government meetings and simulations to truly understand how government works.

Shawn highlights the positive impact of quality civic engagement on communities, such as increased voter turnout and improved quality of life. He encourages educators to prioritize citic education and suggests ways for school leaders to support its integration into all subjects.

Here's the link to the episode show notes.

For even more planning resources, check out our EdTech Marketer's Planner.

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Marketing and Education – Détails, épisodes et analyse

Détails du podcast

Classements récents

Apple Podcasts

Spotify

Liens partagés entre épisodes et podcasts

Other99+

LinkedIn27

Twitter8

Qualité et score du flux RSS

Historique des publications

Derniers épisodes publiés

Podcasts et contenus similaires

Podcasts Similaires Basées sur le Contenu

Apple Podcasts

Spotify

Podcasts Similaires Basées sur le Contenu

Other99+

LinkedIn27

Twitter8