The Systems & Workflow Magic Podcast is hosted by Dolly DeLong, a Nashville-based family photographer and systems-driven marketing educator for family photographers.
Are you a family photographer who wants to stay consistent with marketing, simplify your backend systems, and run your business with more structure and peace? This is the podcast for you.
The show shares:
Marketing systems for Instagram, email, and beyond — built for real family photographers with limited time and full seasons of life
Backend business operations, workflows, SOPs, and repeatable routines that bring order and intention to how you run your business
Conversations with trusted experts covering systems, SEO, email strategy, automation, and backend operations — so you are not figuring everything out on your own
Behind-the-scenes insights from Dolly's own business and personal life, including faith, family, and a business intentionally designed around the life she loves
The goal is to help family photographers think like their own CMO — building a sustainable, consistent marketing cadence that keeps them visible and booked ahead, without chasing trends, scrambling at the last minute, or burning out.
This is not a trends or hacks podcast. It is about clarity, consistency, and the kind of "business magic" that comes from structure, not shortcuts.
If you are a family photographer ready to move from scattered to structured, hit subscribe.
🎧 New episodes drop weekly.
Connect with Dolly on Instagram @dollydelongeducationfor even more marketing systems and backend workflow education for family photographers.
Boost Lead Generation & Build an Email List w/ Davey Jones
Épisode 147
lundi 2 septembre 2024 • Durée 39:31
Ready to supercharge your lead generation and grow your email list? In this week’s episode of the Systems & Workflow Magic Podcast, I sit down with Davey Jones, the CEO of BDOW! An expert in digital marketing strategies. Davey shares his top insights on why building an email list is crucial for any business owner, regardless of where you are in your entrepreneurial journey.
Top reasons to listen to the entire episode:
Learn why email marketing is vital to scaling your business
Get practical tips to find success with a small email list
Hear how BDOW! can help grow your audience and streamline your workflows
Get inspired from Davey Jones’ best advice and encouragement for business owners
Mentioned Resources:
🚀The Essential Launch Email Checklist (a free download to help you plan your email strategy for a successful launch) HERE
⚡️Get started with Riverside for as low as $15 a Month with this link
Thanks for joining us on The Systems and Workflow Magic Podcast! If you enjoyed this episode, please:
✅Sign up for weekly reminders to stay updated on all things systems, sops, and workflows to impact the backend of YOUR business! You can snag freebies here: https://systemsandworkflowmagic.com/business-tools
🥳Post a screenshot & some of your favorite key takeaways on your IG story and tag me @dollydelongeducation so I can repost it!
🔗*affiliate links included, which means I might make a lil' money when you click. I only recommend people, products, & programs I use & ❤️
SEO Strategy for Service Providers W/ Laurel Vines
Épisode 146
lundi 26 août 2024 • Durée 29:03
This week, I am joined by SEO expert and web designer Laurel Vines to discuss a comprehensive SEO strategy for service providers. We delve into practical techniques for improving SEO, including website structure, content optimization, and off-page SEO. Laurel also shares her journey into SEO and offers tips for leveraging Pinterest for your small business.
Top reasons to listen to the entire episode:
Expert Insights: Gain actionable SEO strategies from Laurel Vines, a brand and Showit web designer who helps service providers enhance their online visibility.
Practical Tips: Learn how to optimize your website structure, content, and off-page SEO to attract more clients organically and improve your search rankings.
Thanks for joining me on The Systems & Workflow Magic Podcast! If you enjoyed this episode:
✅ Sign up for weekly reminders + free resources here → Business Tools
137: The Importance of SEO for ANY business and Why it's Important NOT to Get Stuck with Taking Action with SEO featuring Christy Hunter
Épisode 137
lundi 24 juin 2024 • Durée 48:00
Hey friend! Welcome to episode one of the Summer of SEO series. To kick things off, I am joined (once again) by SEO expert Christy Hunter. We dive deep into the essentials of search engine optimization (SEO) for small business owners and discuss Christy's new roadmap for SEO, designed to guide business owners through the vital steps to enhance their online visibility. Let the Summer of SEO begin!☀️
How to Start Outsourcing in Your Photography Business w/ Jill Gum
Épisode 39
lundi 22 août 2022 • Durée 45:02
If you have been doing every single thing in your photography business by yourself and wondering why you are exhausted, this episode is your wake-up call. I sat down with Jill Gum of Jill Gum Photography & Education, and we are spilling the tea on outsourcing: when you are actually ready, what to hand off first, and the systems you need before you bring someone new into your business.
Jill is a wedding, brand, and family photographer in central Illinois, a former high school choir teacher, and a mom of three. She has been outsourcing in her photography business for over six years, and her virtual assistant now handles about half of her weekly work hours. She also teaches other photographers how to build successful businesses through her education platform.
What you'll hear in this episode
Why waiting until you are "ready" to outsource is actually the worst plan
The two-week tracking exercise that shows you exactly what to hand off
How Jill started outsourcing with just two tiny tasks (and why that was the move)
Why your systems have to be buttoned up before a VA can help you
The difference between a contractor and an employee (and why it matters for your taxes)
How to build a 90-day VA budget using $25 from each session
The communication rhythm that keeps your VA relationship strong
Which tools you actually need: Google Drive, Trello, password managers, and your CRM
How to handle mistakes without spiraling (because they will happen)
Connect with Jill Gum:Connect with Me (Dolly DeLong Education)Thanks for joining me on ! If you enjoyed this episode:
35: How to Have Hands-Off Hospitality that Is Automated featuring Angela Tan of SystemsRX
lundi 25 juillet 2022 • Durée 37:25
Today I am so excited to introduce you to my good friend Angela Tan of The Systems RX. She is the QUEEN of funnel tech and automated workflow strategy. We will be talking all about how to create a “hands-off hospitality” approach in your automations as well as the 5D Formula for each stage of the client journey. Angela is truly a superhero when it comes to helping business owners automate their client experience and get more of their time back.
The Systems and Workflow Magic Podcast is brought to you by Dolly DeLong Education. This is a podcast for creative business owners who want to learn tangible steps to automate their business through workflows, systems, tools and strategy in order to go from scattered to streamlined with purpose. Because even muggles can become automated wizards.
Ready to check out Dubsado? Click here for 30% off!
As you may know, Dubsado is an incredible CRM that saves time and energy for photographers and business owners alike, but occasionally, it is necessary to connect Dubsado to external software to enhance the rest of your workflow. That’s where a program like Zapier comes in to act like a bridge between Dubsado and another software! As we wrap up our Dubsado education series on the podcast today, I'm sharing how Dubsado and Zapier are a business owner’s match made in heaven, and plus, you'll hear a few ideas on how to get started using the two in your business.
The Systems and Workflow Magic Podcast is brought to you by Dolly DeLong Education. This is a podcast for creative business owners who want to learn tangible steps to automate their business through workflows, systems, tools, and strategy in order to go from scattered to streamlined with purpose. Because even muggles can become automated wizards.
Are you a family photographer looking to utilize Dubsado for your business? I've created the essential toolkit you need for your family photography business in order to better streamline & automate the backend of your client's journey & services! Use code "50OFF" for $50 off!
A Systems Pro Breaks Down Dubsado and ClickUp Together
Épisode 32
lundi 4 juillet 2022 • Durée 33:20
If you have ever felt like your CRM handles half the job and the rest of your client workflow lives on sticky notes and random Google Docs, this episode is going to hit different. I'm sitting down with Abby Martinez, OBM and VA agency owner, to talk about how to connect Dubsado and ClickUp so your client experience runs on a real system instead of scattered memory.
Abby is the founder of Abby Martinez & Co, an OBM and VA agency that helps women bring their business vision to life through behind-the-scenes systems and support. She switched from HoneyBook to Dubsado and pairs it with ClickUp for her agency's project management. She is spilling the tea on exactly how she sets up automations between the two platforms and why having both a CRM and a project management tool is non-negotiable.
What you'll hear in this episode
Why a CRM and a project management tool are two different things (and why you need both)
The real difference between Dubsado and ClickUp and where each tool shines
How to use Zapier to trigger automations between Dubsado and ClickUp when a contract is signed
The three-phase client workflow: inquiry in Dubsado, project execution in ClickUp, and offboarding back in Dubsado
How to build SOP templates in ClickUp so you never reinvent the wheel for a new booking
ClickUp's built-in forms and how to use them for client feedback, applications, and customer support
A practical "start with one service" approach, so you do not burn out trying to set up everything at once
Connect with Abby Martinez:Connect with Me (Dolly DeLong Education)Thanks for joining me on ! If you enjoyed this episode:
Your Client Experience Is Costing You Referrals (Here's How to Fix It)
Épisode 31
lundi 27 juin 2022 • Durée 20:13
Your portfolio could be stunning, your editing could be a chef's kiss, and you could still be quietly losing referrals and repeat bookings. Why? Because your client experience has gaps you haven't mapped out yet. In this episode, I'm breaking down the four phases of a strong client experience for family photographers and showing you exactly where Dubsado fits into your workflow so nothing falls through the cracks.
This is a solo episode where I walk you through the client experience framework I use in my own family photography business, including the specific automations I've built inside Dubsado and the small, personal touches that keep families coming back year after year.
What you'll hear in this episode
Why your client experience is doing just as much work as your portfolio (even if you haven't thought about it that way)
The four phases every client moves through when they work with you: inquiry, booking, session, and offboarding
How to map out your entire client process on paper before you even open Dubsado
The specific automations I use inside Dubsado that save me time without making things feel cold or robotic
Why automation actually protects the personal touch instead of replacing it
The $5 surprise-and-delight move I do for every newborn client
How to decide which steps get automated and which ones stay manual
The feedback loop that helps you refine your client experience over time
Resources & Links Mentioned In This Episode
▸ Read the full blog post that goes with this episode (that way, you get all the links mentioned): https://systemsandworkflowmagic.com/client-experience-for-photographers-how-dubsado-helps/
Connect with Me (Dolly DeLong Education)Thanks for joining me on ! If you enjoyed this episode:
[Case Study] Grace Paul Hired a Launch Strategist & Made $51k
Épisode 136
lundi 17 juin 2024 • Durée 01:10:40
Hey friend! This week, we're doing things a little differently. Join me for an in-depth case study of my 1:1 launch integration client, family film photographer Grace Paul. We delve into the journey and strategies behind Grace's incredibly successful launch of a fine art family photography collaboration, which generated $51,000 in just one week! Grace shares the essential steps leading up to the launch, including the importance of a solid pre-launch strategy, collaborating with fantastic photography educators, and the benefits of not launching alone. Get your notepad ready for this one!
Takeaways
The power of community and collaboration
How to face your fears when looking at your numbers
29: How Not To Lose The Personal Touch When Automating Your Business
lundi 13 juin 2022 • Durée 26:22
Today we are continuing the conversation about utilizing Dubsado in your creative business. In this episode, I’m sharing with you some baby steps that you can take to start automating your workflows.
As a Dubsado expert and family/branding photographer, I have seen the power in automating your business, and how it will save you so much time and energy. I’m making sure to include a few ways that you can automate your workflow today without losing the personal feeling in your client touch-points.
The Systems and Workflow Magic Podcast is brought to you by Dolly DeLong Education. This is a podcast for creative business owners who want to learn tangible steps to automate their business through workflows, systems, tools, and strategy in order to go from scattered to streamlined with purpose. Because even muggles can become automated wizards.
Create a Contact Form that Wows
Are you struggling to convert your inquiries? Maybe your contact form is simply an afterthought on your website that doesn't attract your ideal client. It's time to level up your lead capture form by creating a contact form that WOWS. Your client experience starts all the way back at the contact form level.
Join this free video training with a behind-the-scenes look at how I've built my contact form, along with my system that teaches you how to not get ghosted!
🥳 Share a screenshot of this episode on your IG story and tag me @dollydelongeducation so I can cheer you on!
🔗 Affiliate links included. I only recommend products I personally use and love.
SEO strategy for service providers, SEO for photographers, off-page SEO small business, Pinterest SEO keywords, keyword cannibalization website, keyword research for photographers, Showit web designer SEO, backlinks for photographers, Google Business Profile photographers, local SEO photographers, website keyword mapping, SEO planning for creatives, Answer the Public keyword tool, blogging SEO strategy photographers, Pinterest keyword research, organic traffic for service providers, SEO tips for family photographers
Get started with Riverside for as low as $15 a Month with this link
Thanks for joining us on The Systems and Workflow Magic Podcast! If you enjoyed this episode, please:
✅Sign up for weekly reminders to stay updated on all things systems, sops, and workflows to impact the backend of YOUR business! You can snag freebies here: https://systemsandworkflowmagic.com/business-tools
🥳Post a screenshot & some of your favorite key takeaways on your IG story and tag me @dollydelongeducation so I can repost it!
✅ Sign up for weekly reminders + free resources here → Business Tools
🥳 Share a screenshot of this episode on your IG story and tag me @dollydelongeducation so I can cheer you on!
🔗 Affiliate links included. I only recommend products I personally use and love.
outsourcing for photographers, how to hire a virtual assistant photography business, VA for photographers, outsourcing tasks creative business, when to outsource photography, systems for outsourcing, Trello for photographers, photographer business systems, outsourcing for creatives, how to find a VA for your business, photography business tips, hiring a contractor photography, workflow for photographers, client onboarding photography, project management tools photographers, photography business organization, SOPs for photographers, CRM for photographers
✅ Sign up for weekly reminders + free resources here → Business Tools
🥳 Share a screenshot of this episode on your IG story and tag me @dollydelongeducation so I can cheer you on!
🔗 Affiliate links included. I only recommend products I personally use and love.
Dubsado and ClickUp, how to connect Dubsado and ClickUp, CRM for photographers, project management for photographers, Dubsado Zapier ClickUp, Dubsado workflows for photographers, ClickUp for creative businesses, client workflow automation, Dubsado vs ClickUp, project management for small business, Dubsado CRM setup, ClickUp for photographers, SOPs for photographers, client onboarding workflow, CRM and project management together, systems for family photographers, Dubsado automation, ClickUp automation, backend systems for photographers
✅ Sign up for weekly reminders + free resources here → Business Tools
🥳 Share a screenshot of this episode on your IG story and tag me @dollydelongeducation so I can cheer you on!
🔗 Affiliate links included. I only recommend products I personally use and love.
client experience for photographers, Dubsado for family photographers, photography client workflow, CRM for photographers, Dubsado automation photography, client experience automation, photography business systems, how to use Dubsado for photography, family photographer workflow, client onboarding for photographers, photography booking process, client offboarding photographers, Dubsado workflow setup, photography business organization, client journey for family photographers, automated emails for photographers, photography CRM setup, Dubsado tips for photographers
🤳🏼Post a screenshot & some of your favorite critical takeaways on your IG story and tag me @dollydelongeducation so I can repost it!
Case study interview, launch strategist, launch support, film photography, family photographer, mompreneur, photographer mentor, business creatives, photographer coach, email list growth, organic marketing, digital product bundle, collaboration, photography blog
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