Welcome to The Dr. Will Show—the go-to business podcast for educators who are ready to take their knowledge, skills, and expertise beyond the classroom and build something of their own. I’m Dr. Will, and this show is all about the business of education—how educators like you can level up, monetize your genius, and create the life you want.
Each episode, I Zoom in dope educators, entrepreneurs, and thought leaders who have turned their passions into profit, sharing real strategies and real stories to help you do the same. If you’re tired of waiting for permission to step into your greatness, this is the podcast for you. So, grab your notebook, lean in, and let’s make things happen!
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Jornea Armant - Creating Brave Spaces for Educators to Grow
Episode 720
Monday, April 14, 2025 • Duration 58:54
Jornea Armant, Founder and CEO of Savvy Cre8tions is a tech enthusiast and AI in education facilitator with over 20 years of experience in the field of Education. Formerly the Principal Head of Engagement for Microsoft Learning, Jornea led initiatives involving inclusive, equitable and accessible learning tools, including Microsoft Flip (formerly Flipgrid), Math Solver, and Microsoft Copilot. She is dedicated to lifelong learning, serving others, and inspiring educational innovation through her presence at conferences, virtual events and serving as a mentor to follow educators and those seeking roles in technology.
Jornea's extensive background includes roles as a classroom teacher, reading interventionist, instructional coach, technology coach mentor with Google's Dynamic Learning Project (now Google Certified Coach Program), and instructional technology specialist with the Alabama State Department of Education. She is also a renowned keynote speaker, educational thought leader, and global presenter.
With a passion for empowering and supporting others in the realm of innovation, Jornea remains committed to transforming learning experiences through the integration of AI and technology. She continues to engage with the educational community, sharing her insights and fostering connections among educators worldwide.
Jornea lives by the principles of Love, Grow, and Inspire, and is always eager to connect, learn, and grow with fellow educators. You can connect with her at @savvy_educator.
______________________________________________________________________ The Edupreneur: Your Blueprint To Jumpstart And Scale Your Education Business
You’ve spent years in the classroom, leading PD, designing curriculum, and transforming how students learn. Now, it’s time to leverage that experience and build something for yourself. The Edupreneur isn’t just another book—it’s the playbook for educators who want to take their knowledge beyond the school walls and into a thriving business.
I wrote this book because I’ve been where you are. I know what it’s like to have the skills, the passion, and the drive but not know where to start. I break it all down—the mindset shifts, the business models, the pricing strategies, and the branding moves that will help you position yourself as a leader in this space.
Inside, you’ll learn how to: ✅ Turn your expertise into income streams—without feeling like a sellout ✅ Build a personal brand that commands respect (and top dollar) ✅ Market your work in a way that feels natural and impactful ✅ Navigate the business side of edupreneurship, from pricing to partnerships
Whether you want to consult, create courses, write books, or launch a podcast, this book will help you get there. Stop waiting for permission. Start building your own table.
📖 Grab your copy today and take control of your future.
Buy it from EduMatch Publishing https://edumatch-publishing.myshopify.com/collections/new-releases/products/the-edupreneur-by-dr-will
Jamilah Bashir, M.Ed. - The IEP Coach
Episode 719
Tuesday, April 8, 2025 • Duration 53:26
Jamilah F. Bashir is the founder of The IEP Coach LLC, a consulting company dedicated to empowering special education teachers, schools, and parents. Through expert coaching and professional development, she helps educators balance their dual roles as teachers and case managers while guiding parents through the often complex Individualized Education Plan (IEP) process with clarity and confidence.
With over 20 years of experience across charter, public, and private schools, Jamilah has served as a special education teacher, special education supervisor, and education consultant. Her deep expertise and passion for transforming special education make her a sought-after leader in the field.
Jamilah holds a Bachelor’s degree in Special Education from Widener University and two Master’s degrees—one in Education and another in Educational Leadership—from St. Joseph’s University. Her strong academic foundation and hands-on experience position her as a trusted authority in special education.
As a speaker and thought leader, Jamilah has presented at the 2024 Autism in Black Conference, the Black Males in Education Convening Conference, and the Men of Color Conference. She has been featured on platforms such as the Autism in Black Podcast, The Opportunity Gap by Understood.org, The Impact of Educational Leadership with Isaiah Drone, and The Why Don’t We Talk About This Podcast. Her dedication to advocacy has earned her the Advocate for Me, LLC, and Jordan A. Smith Foundation Award.
Jamilah is also the author of Because of H.E.R., a heartfelt memoir about growing up with a sibling with a disability. She created the Master the IEP Course, a leading resource for understanding and navigating IEPs, and SPEDucators Rise, a group coaching program designed to help special education teachers master the complexities of their roles. Through these programs, she equips educators and parents with the tools they need to better support the children they serve.
Through her weekly live series, The Coaching Corner with The IEP Coach, and her engaging social media presence, Jamilah connects with over 7,000 people per week, sharing expert insights on special education. Her ability to break down complex topics into actionable strategies makes her a trusted resource for educators, parents, and administrators alike.
______________________________________________________________________ The Edupreneur: Your Blueprint To Jumpstart And Scale Your Education Business
Dr. Rachelle Dené Poth - Mastering Book Marketing for Educators
Episode 709
Monday, January 6, 2025 • Duration 01:01:31
Rachelle Dené Poth is an edtech consultant, presenter, attorney, author, and teacher. Rachelle teaches Spanish and STEAM: What’s nExT in Emerging Technology at Riverview Junior Senior High School in Oakmont, PA. Rachelle has a Juris Doctor degree from Duquesne University School of Law and a Master’s in Instructional Technology, and earned a second doctorate, focused on Educational Technology.
Rachelle is an ISTE Certified Educator and a Microsoft Innovative Educator Expert. She is a past-president of the ISTE Teacher Education Network and served on the Leadership team of the Mobile Learning Network for five years. She received the ISTE Making IT Happen Award in 2019 and has received several Presidential gold and silver awards for her volunteer service to education. She was named one of 30 K-12 IT Influencers for 2021. She has been selected as Outstanding Teacher of the Year by PAECT (the Pennsylvania Association for Educational Communications in Technology, the PA affiliate of ISTE) and by the NSBA as one of the "20 to Watch" educators.
Since 2019, Rachelle has written seven books. Her newest book is "How to Teach AI." She has also contributed to eight other books related to education. She presents regularly at state, national and international conferences and provides professional development and coaching for educators.
Rachelle is a columnist for Getting Smart and a blogger for Defined Learning and NEO LMS. She has a podcast ThriveinEDU and is the host of a PBL Podcast by Defined Learning on the BAM Radio Network. Rachelle is also a host of ThriveinEDU Live and leads a community of educators on Facebook.
Takeaways
Educators must actively market their books themselves.
Newsletters should provide value without overwhelming readers.
______________________________________________________________________ The Edupreneur: Your Blueprint To Jumpstart And Scale Your Education Business
Dr. Megan Gierka (@MeganGierka) - Bonus Episode: Every Teacher Is A Literacy Teacher
Episode 619
Monday, December 12, 2022 • Duration 34:29
Megan Gierka aspires to eradicate illiteracy. She is currently employed at the AIM Institute for Learning and Research as a Senior Content Developer and Facilitator. An architect of instructional design and school improvement systems, she has served in preschool through postsecondary roles and supplied strategic MTSS guidance and K-8 intervention. With a humble upbringing and career in Title I schools, Megan recognizes the power of our profession and supports educators by creating and facilitating high-quality literacy content.
______________________________________________________________________ The Edupreneur: Your Blueprint To Jumpstart And Scale Your Education Business
You’ve spent years in the classroom, leading PD, designing curriculum, and transforming how students learn. Now, it’s time to leverage that experience and build something for yourself. The Edupreneur isn’t just another book—it’s the playbook for educators who want to take their knowledge beyond the school walls and into a thriving business.
I wrote this book because I’ve been where you are. I know what it’s like to have the skills, the passion, and the drive but not know where to start. I break it all down—the mindset shifts, the business models, the pricing strategies, and the branding moves that will help you position yourself as a leader in this space.
Inside, you’ll learn how to: ✅ Turn your expertise into income streams—without feeling like a sellout ✅ Build a personal brand that commands respect (and top dollar) ✅ Market your work in a way that feels natural and impactful ✅ Navigate the business side of edupreneurship, from pricing to partnerships
Whether you want to consult, create courses, write books, or launch a podcast, this book will help you get there. Stop waiting for permission. Start building your own table.
📖 Grab your copy today and take control of your future.
Buy it from EduMatch Publishing https://edumatch-publishing.myshopify.com/collections/new-releases/products/the-edupreneur-by-dr-will
Connie Hamilton (@conniehamilton) - How To Hack Educational Consulting
Episode 618
Thursday, December 8, 2022 • Duration 01:14:57
Connie Hamilton has served the field of education as a teacher, instructional coach, elementary and secondary principal, and district curriculum director. She is the author of four books including the latest, 7 Mindshifts for School Leaders. Connie is known for hands-on, practical approaches to solving instructional snafus. Educators love how she offers specific strategies that actually work and can be used immediately. Often referred to as “The Questioning Guru”, Connie has a unique ability to coach administrators and teachers to guide them through reflection and professional discovery for an amazing PD experience.
______________________________________________________________________ The Edupreneur: Your Blueprint To Jumpstart And Scale Your Education Business
You’ve spent years in the classroom, leading PD, designing curriculum, and transforming how students learn. Now, it’s time to leverage that experience and build something for yourself. The Edupreneur isn’t just another book—it’s the playbook for educators who want to take their knowledge beyond the school walls and into a thriving business.
I wrote this book because I’ve been where you are. I know what it’s like to have the skills, the passion, and the drive but not know where to start. I break it all down—the mindset shifts, the business models, the pricing strategies, and the branding moves that will help you position yourself as a leader in this space.
Inside, you’ll learn how to: ✅ Turn your expertise into income streams—without feeling like a sellout ✅ Build a personal brand that commands respect (and top dollar) ✅ Market your work in a way that feels natural and impactful ✅ Navigate the business side of edupreneurship, from pricing to partnerships
Whether you want to consult, create courses, write books, or launch a podcast, this book will help you get there. Stop waiting for permission. Start building your own table.
📖 Grab your copy today and take control of your future.
Buy it from EduMatch Publishing https://edumatch-publishing.myshopify.com/collections/new-releases/products/the-edupreneur-by-dr-will
Yaritza Villalba (@inc_ yv) - Never Be Satisfied; Stay Grinding
Episode 617
Tuesday, November 29, 2022 • Duration 56:55
President and Founder of YV Educational Resources Inc. 501(c)3, Yaritza Villalba has thirteen years of experience in education. She started her career teaching Social Studies to high school students in Brooklyn, New York. Throughout the years, she has developed culturally responsive sustaining resources (CRSE) for educators, districts, and parents. She later became an Assistant Principal of an Expeditionary Learning School where she furthered her knowledge of project based learning and mastery based assessments. Yaritza is currently an Educator Innovation Lead (EIL) at Flip, Microsoft. Her overall mission is to provide an array of strategies and resources that spark critical thinking and meaningful conversations in and out of the classroom.
______________________________________________________________________ The Edupreneur: Your Blueprint To Jumpstart And Scale Your Education Business
You’ve spent years in the classroom, leading PD, designing curriculum, and transforming how students learn. Now, it’s time to leverage that experience and build something for yourself. The Edupreneur isn’t just another book—it’s the playbook for educators who want to take their knowledge beyond the school walls and into a thriving business.
I wrote this book because I’ve been where you are. I know what it’s like to have the skills, the passion, and the drive but not know where to start. I break it all down—the mindset shifts, the business models, the pricing strategies, and the branding moves that will help you position yourself as a leader in this space.
Inside, you’ll learn how to: ✅ Turn your expertise into income streams—without feeling like a sellout ✅ Build a personal brand that commands respect (and top dollar) ✅ Market your work in a way that feels natural and impactful ✅ Navigate the business side of edupreneurship, from pricing to partnerships
Whether you want to consult, create courses, write books, or launch a podcast, this book will help you get there. Stop waiting for permission. Start building your own table.
📖 Grab your copy today and take control of your future.
Buy it from EduMatch Publishing https://edumatch-publishing.myshopify.com/collections/new-releases/products/the-edupreneur-by-dr-will
Philippa Wraithmell (@MrsWraithmell) - Bonus Episode: What Does It Mean To Be Digital First?
Episode 616
Tuesday, November 22, 2022 • Duration 01:06:35
Philippa is an Author and Educator who specializes in digital strategy, teaching, and learning in schools. She has extensive experience in developing policies for government entities as well as bespoke frameworks for schools globally. Philippa is an Apple Distinguished Educator, intel train the trainer, Google certified, and Microsoft educator. Having taught for 13 years, 6 in the Middle East and the UK both primary and secondary with a focus on STEAM, Design Technology & Computer science. She regularly reviews international awards for sustainability, environmental awareness & digital innovation. She is passionate about positive school leadership, integrating meaningful technology, and safeguarding in schools.
______________________________________________________________________ The Edupreneur: Your Blueprint To Jumpstart And Scale Your Education Business
You’ve spent years in the classroom, leading PD, designing curriculum, and transforming how students learn. Now, it’s time to leverage that experience and build something for yourself. The Edupreneur isn’t just another book—it’s the playbook for educators who want to take their knowledge beyond the school walls and into a thriving business.
I wrote this book because I’ve been where you are. I know what it’s like to have the skills, the passion, and the drive but not know where to start. I break it all down—the mindset shifts, the business models, the pricing strategies, and the branding moves that will help you position yourself as a leader in this space.
Inside, you’ll learn how to: ✅ Turn your expertise into income streams—without feeling like a sellout ✅ Build a personal brand that commands respect (and top dollar) ✅ Market your work in a way that feels natural and impactful ✅ Navigate the business side of edupreneurship, from pricing to partnerships
Whether you want to consult, create courses, write books, or launch a podcast, this book will help you get there. Stop waiting for permission. Start building your own table.
Dr. Will (@iamDrWill) - Solo Update
Episode 615
Wednesday, November 9, 2022 • Duration 19:21
Will Deyamport, III, Ed.D. is a District Instructional Technologist for Hattiesburg Public School District, serving grades K-12. He is also a digital transformation strategist, writer, and podcaster. Prior to taking on a full-time instructional technology role, Dr. Will was a social media strategist for a career development company. He is best known for his work in assisting educators in going digital and has helped teachers leverage the power of technology to reimagine the learning experiences of their students.
In 2016, Dr. Will was one of three educators selected as a Mississippi Spotlight Speaker at the Mississippi Educator Computing Conference and served as a Schoology Ambassador from 2015 - 2018. Dr. Will speaks and presents often at conferences about the effective use of technology in the classroom.
In addition to his speaking, Dr. Will has written for Schoology Exchange, District Administration, EdSurge, iNACOL, and TechEdge magazine. He holds bachelor’s degrees in Radio, TV, and Film and Child and Family Studies from The University of Southern Mississippi and a Doctorate of Education in Educational Leadership and Management from Capella University.
______________________________________________________________________ The Edupreneur: Your Blueprint To Jumpstart And Scale Your Education Business
You’ve spent years in the classroom, leading PD, designing curriculum, and transforming how students learn. Now, it’s time to leverage that experience and build something for yourself. The Edupreneur isn’t just another book—it’s the playbook for educators who want to take their knowledge beyond the school walls and into a thriving business.
Sarah Said (@MrsSaid17) - Building Vulnerable Spaces
Episode 614
Monday, October 24, 2022 • Duration 33:01
Sarah Said is an educator who has served in various roles: Teacher, Assistant Principal, Dean, Curriculum Coordinator and Multilingual Coordinator. Sarah is an advocate for the students she serves and is a strong voice in education. She has been published in various publications such as Edutopia,Learning for Justice, EdWeek Teacher, The Teaching Channel and on Confianza.
______________________________________________________________________ The Edupreneur: Your Blueprint To Jumpstart And Scale Your Education Business
You’ve spent years in the classroom, leading PD, designing curriculum, and transforming how students learn. Now, it’s time to leverage that experience and build something for yourself. The Edupreneur isn’t just another book—it’s the playbook for educators who want to take their knowledge beyond the school walls and into a thriving business.
I wrote this book because I’ve been where you are. I know what it’s like to have the skills, the passion, and the drive but not know where to start. I break it all down—the mindset shifts, the business models, the pricing strategies, and the branding moves that will help you position yourself as a leader in this space.
Inside, you’ll learn how to: ✅ Turn your expertise into income streams—without feeling like a sellout ✅ Build a personal brand that commands respect (and top dollar) ✅ Market your work in a way that feels natural and impactful ✅ Navigate the business side of edupreneurship, from pricing to partnerships
Whether you want to consult, create courses, write books, or launch a podcast, this book will help you get there. Stop waiting for permission. Start building your own table.
📖 Grab your copy today and take control of your future.
Buy it from EduMatch Publishing https://edumatch-publishing.myshopify.com/collections/new-releases/products/the-edupreneur-by-dr-will
Laura Williams, MAT, M.ED ELPS. (@mrswilliams21c) - You Have To Decide
Episode 613
Friday, October 21, 2022 • Duration 43:58
Laura Williams (MAT, M.ED ELPS)is your resident authentic learning expert, facilitates the Iowa Authentic Learning Network, and is the founder of the Authentic Learning Alliance. She also is a Project Manager of a statewide project board for PK-12 Students across Iowa serving the Iowa Area Education Agencies. Her educational background includes B.A. in Interdepartmental Health Studies: Emphasis on Multidisciplinary Sciences, M.A.T. in Secondary Science Education, and Principal Licensure and M.A. in Ed. Leadership and Policy Studies. Over the past 10 years, she’s dedicated herself to transforming education through incorporating authentic learning experiences with area partnerships into PK-12 classrooms as an educator, consultant, and 21st Century Learning Specialist. She believes that education can be “the great equalizer” if we can leverage our student’s interests and passions. “We have ~6.5 instructional hours a day and I believe we can be the difference. We just have to dedicate the time, space, and connections to "up the ante" for students. I believe we can help each learner find their superpowers and help them develop 21st Century skills to be successful in living, learning, and working. We can help learners develop a mindset that they can be and do whatever they want in order to find their greatest human potential and live in their element.”
______________________________________________________________________ The Edupreneur: Your Blueprint To Jumpstart And Scale Your Education Business
You’ve spent years in the classroom, leading PD, designing curriculum, and transforming how students learn. Now, it’s time to leverage that experience and build something for yourself. The Edupreneur isn’t just another book—it’s the playbook for educators who want to take their knowledge beyond the school walls and into a thriving business.
I wrote this book because I’ve been where you are. I know what it’s like to have the skills, the passion, and the drive but not know where to start. I break it all down—the mindset shifts, the business models, the pricing strategies, and the branding moves that will help you position yourself as a leader in this space.
When she’s not leading professional development sessions or coaching, Jamilah enjoys traveling, attending Broadway shows, experiencing live performances, and giving back to her community through service.
You’ve spent years in the classroom, leading PD, designing curriculum, and transforming how students learn. Now, it’s time to leverage that experience and build something for yourself. The Edupreneur isn’t just another book—it’s the playbook for educators who want to take their knowledge beyond the school walls and into a thriving business.
I wrote this book because I’ve been where you are. I know what it’s like to have the skills, the passion, and the drive but not know where to start. I break it all down—the mindset shifts, the business models, the pricing strategies, and the branding moves that will help you position yourself as a leader in this space.
Inside, you’ll learn how to: ✅ Turn your expertise into income streams—without feeling like a sellout ✅ Build a personal brand that commands respect (and top dollar) ✅ Market your work in a way that feels natural and impactful ✅ Navigate the business side of edupreneurship, from pricing to partnerships
Whether you want to consult, create courses, write books, or launch a podcast, this book will help you get there. Stop waiting for permission. Start building your own table.
📖 Grab your copy today and take control of your future.
Buy it from EduMatch Publishing https://edumatch-publishing.myshopify.com/collections/new-releases/products/the-edupreneur-by-dr-will
Social media engagement varies by platform and audience.
Visual content significantly boosts engagement.
Building a personal brand is crucial for success.
Networking is essential for book promotion.
Choosing the right platform depends on your target audience.
Feedback and reviews are vital for credibility.
Planning is necessary for effective educational technology integration.
Consulting in education requires a long-term commitment. AI is an integral part of education today.
Consultants must focus on meaningful engagements.
Authenticity in teaching enhances relatability.
Visual branding is crucial for content creators.
Professional photography can elevate your brand.
Creating content is essential for book marketing.
Community support is vital for success.
Consistency in messaging helps build an audience.
Engaging visuals can capture attention on social media.
Building relationships can enhance marketing efforts.
Chapters
00:00Introduction to the Dr. Will Show
01:49Navigating Book Marketing for Educators
10:58Building an Engaging Newsletter
18:34Choosing the Right Social Media Platform
28:34Creating Effective Graphics for Promotion
36:47Challenges in Educational Technology Consulting
38:30Embracing Technology in Education
41:48Redefining Consulting and Business Focus
44:35Establishing Your Voice in the AI Landscape
46:58Authenticity in Teaching and Content Creation
52:58Visual Branding and Graphic Design Strategies
58:42The Importance of Professional Photography
01:01:06Marketing Your Book: The Hard Work Begins
01:07:50Building Community and Consistency in Marketing
You’ve spent years in the classroom, leading PD, designing curriculum, and transforming how students learn. Now, it’s time to leverage that experience and build something for yourself. The Edupreneur isn’t just another book—it’s the playbook for educators who want to take their knowledge beyond the school walls and into a thriving business.
I wrote this book because I’ve been where you are. I know what it’s like to have the skills, the passion, and the drive but not know where to start. I break it all down—the mindset shifts, the business models, the pricing strategies, and the branding moves that will help you position yourself as a leader in this space.
Inside, you’ll learn how to: ✅ Turn your expertise into income streams—without feeling like a sellout ✅ Build a personal brand that commands respect (and top dollar) ✅ Market your work in a way that feels natural and impactful ✅ Navigate the business side of edupreneurship, from pricing to partnerships
Whether you want to consult, create courses, write books, or launch a podcast, this book will help you get there. Stop waiting for permission. Start building your own table.
📖 Grab your copy today and take control of your future.
Buy it from EduMatch Publishing https://edumatch-publishing.myshopify.com/collections/new-releases/products/the-edupreneur-by-dr-will
📖 Grab your copy today and take control of your future.
Buy it from EduMatch Publishing https://edumatch-publishing.myshopify.com/collections/new-releases/products/the-edupreneur-by-dr-will
I wrote this book because I’ve been where you are. I know what it’s like to have the skills, the passion, and the drive but not know where to start. I break it all down—the mindset shifts, the business models, the pricing strategies, and the branding moves that will help you position yourself as a leader in this space.
Inside, you’ll learn how to: ✅ Turn your expertise into income streams—without feeling like a sellout ✅ Build a personal brand that commands respect (and top dollar) ✅ Market your work in a way that feels natural and impactful ✅ Navigate the business side of edupreneurship, from pricing to partnerships
Whether you want to consult, create courses, write books, or launch a podcast, this book will help you get there. Stop waiting for permission. Start building your own table.
📖 Grab your copy today and take control of your future.
Buy it from EduMatch Publishing https://edumatch-publishing.myshopify.com/collections/new-releases/products/the-edupreneur-by-dr-will
Collapse
Inside, you’ll learn how to: ✅ Turn your expertise into income streams—without feeling like a sellout ✅ Build a personal brand that commands respect (and top dollar) ✅ Market your work in a way that feels natural and impactful ✅ Navigate the business side of edupreneurship, from pricing to partnerships
Whether you want to consult, create courses, write books, or launch a podcast, this book will help you get there. Stop waiting for permission. Start building your own table.
📖 Grab your copy today and take control of your future.
Buy it from EduMatch Publishing https://edumatch-publishing.myshopify.com/collections/new-releases/products/the-edupreneur-by-dr-will
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