Ecommerce Savvy™ - Deonnah Carolus

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032: How to Research a Market Niche

Épisode 32

mardi 14 mai 2024 • Durée 11:08

How do you know if a business idea is going to be profitable? On this week's episode we talk about what to do if you get an idea for a business and how to go about validating that idea. Validating your market, your market niche and the profitability of your new business idea is KEY before going down the road of building and pursuing that new idea.

Tune in to hear all about business idea validation and profitability on today's episode of the Ecommerce Savvy Podcast.

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031: Starting a New Ecommerce Business From Scratch

Épisode 31

mardi 7 mai 2024 • Durée 16:27

This week (after a long break) I come back chatting with you about starting a new ecommerce business from the ground up!

Yes, I am coming back into the product biz space with a brand new biz idea and you can tune in today to see how it started, how long Ive been thinking about it, and take you all along the journey with me as I venture into this new start up!

Cheers!

xo, Deonnah

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022: Brand Packaging and Design with Lisa Juarez

Épisode 22

mardi 19 décembre 2023 • Durée 44:10

Lisa Juarez is the founder and creative director of Palm and Palma, a packaging and brand design studio for CPG brands. Palm and Palma's mission is to help emerging brands land retail shelf space with optimized packaging so they can get their products into the carts of more customers.

In this episode we talk about Lisa's journey from psych major to powerhouse graphic designer, and how her creative career has evolved to servicing ecommerce brands with their packaging design needs.

Topics covered in this episode are:

How your brand design should reflect your customers' needs, your brand's message, and brand values.
How to approach design in a way that helps your product stand out from your competitors
Creating packaging that is functional but also has aesthetic
How to use Eco-friendly package design while still being on brand
How brands can tell their story with their packaging
Using color theory to attract your ideal customer and MORE!

Tune into this week's episode to learn more about brand and packaging design for your product based business.

You can catch up with Lisa and learn more about Palm and Palma on her website https://www.palmandpalma.com/ or on Instagram @palmandpalma

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021: Email Marketing for Ecommerce with Shlesha Pandey

Épisode 21

mercredi 13 décembre 2023 • Durée 41:59

In this episode we chat with Shlesha Pandey of EcomRevolutionX, a conversion copywriting and email marketing service business for ecommerce brands. Shlesha holds nothing back, and dives deep into email marketing strategies that are sure to help you convert more sales from your existing and future customers.

Some of the topics covered are, how the ecommerce landscape has evolved post-pandemic, new technologies that have come into play over the last few years (like AI and Chat GPT) and what to avoid, and how to use these tools to cultivate an authentic brand presence.