eCommerce Evolution – Détails, épisodes et analyse

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eCommerce Evolution

Brett Curry

Actualités

Technologie

Business & Entrepreneuriat

Fréquence : 1 épisode/10j. Total Éps: 337

eCommerce Evolution is hosted by Brett Curry, CEO of OMG Commerce. Tune in for fresh interviews with the merchants, vendors, and experts shaping the eCommerce industry. We take an in-depth look at what's new and what's next in eCommerce.

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Classements récents

Dernières positions dans les classements Apple Podcasts et Spotify.

Apple Podcasts

🇨🇦 Canada - businessNews
21/03/2026
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🇫🇷 France - businessNews
07/02/2026
#92

Spotify

Aucun classement récent disponible

Liens partagés entre épisodes et podcasts

Liens présents dans les descriptions d'épisodes et autres podcasts les utilisant également.

https://www.omgcommerce.com/
67 partages
https://www.omgcommerce.com/contact
61 partages
https://www.omgcommerce.com/contact&nbsp
8 partages

https://www.linkedin.com/in/thebrettcurry/
81 partages
https://www.linkedin.com/in/jeffreycohen/
4 partages

https://www.youtube.com/@omgcommerce
67 partages
https://podcasts.apple.com/us/podcast/episode-243-achieving-exit-velocity-with-youtube-ads/id1199607462?i=1000621673030
6 partages
https://www.youtube.com/user/LegendaryStrength
2 partages

Qualité et score du flux RSS

Évaluation technique de la qualité et de la structure du flux RSS.

Qualité du flux RSS

À améliorer

Score global : 48%

Historique des publications

Répartition mensuelle des publications d'épisodes au fil des années.

Year

Derniers épisodes publiés

Liste des épisodes récents, avec titres, durées et descriptions.

Episode 293 - From Zero to $50 Million in 3 Years: Heart and Soil's Organic Growth Strategy with CEO Dean Brennan

mercredi 11 septembre 2024 • Durée 42:26

In this episode of the eCommerce Evolution Podcast, I sit down with Dean Brennan, CEO of Heart and Soil Supplements, to unpack the meteoric rise of this innovative health brand. From zero to $50 million in just three years, Heart and Soil has disrupted the supplement industry with its focus on nutrient-dense organ meats and regenerative farming practices. Dean shares invaluable insights on building a brand with passionate customers and maintaining profitability during rapid growth.

Key topics discussed:

• The power of organic growth and building an engaged audience before launch.

• How premium packaging and high-quality ingredients can actually protect profit margins.

• Strategies for creating compelling content that inspires and guides customers.

• Structuring your week as a CEO to balance deep work and management responsibilities.

• The importance of psychological barriers in health transformations and plans to build an ecosystem similar to Dave Ramsey's approach to personal finance.

This episode is packed with actionable advice for eCommerce entrepreneurs looking to build a brand with 'staying power' in today's competitive landscape. Whether you're just starting out or scaling rapidly, Dean's journey with Heart and Soil offers valuable lessons for sustainable growth.

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Episode 292 - Mastering Amazon in 2024: AI, SEO, and Brand Building Strategies with Neil Twa

mercredi 28 août 2024 • Durée 48:32

In this fast-paced episode of the eCommerce Evolution Podcast, I sit down with Neil Twa, co-founder and CEO of Voltage, to discuss the future of Amazon selling. Neil, a brand owner, investor, and podcaster himself, shares invaluable insights on how to navigate the evolving Amazon landscape in 2024 and beyond. From AI-driven changes to brand-building strategies, this episode is packed with actionable advice for sellers looking to stay ahead of the curve.

Key topics covered:

The impact of AI on Amazon's search algorithm, including the upcoming Cosmo engine and how it will revolutionize product discovery
Amazon SEO strategies for 2024, focusing on optimizing images, titles, and overall listing quality
The importance of building a true brand on Amazon, moving beyond just being a seller
Strategies for profitable growth, including Neil's 20% EBITDA target and minimum $12 net profit per unit rule
The future of Amazon selling, including the potential need for design or utility patents to defend against competition

Whether you're a seasoned Amazon seller or just starting out, this episode provides critical insights to help you thrive in the ever-changing world of e-commerce. Don't miss Neil's expert advice on building a sustainable and profitable Amazon business in 2024 and beyond.

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Episode 283 - The Unconventional Success Stories of Mizzen+Main and Harbor

mercredi 5 juin 2024 • Durée 41:07

I love disruptor stories, and Kevin Lavelle, the founder of Mizzen+Main (and now Harbor), has an overlooked but incredibly inspiring one.

Kevin revolutionized the men's dress shirt industry with performance fabrics. Under his leadership, Mizzen+Main grew from a great product idea into a company that has sold hundreds of millions of dollars worth of shirts and is now available in 500-600 stores, including 10 Mizzen+Main stores.

Now, he's tackling a new challenge by creating a more secure and stress-reducing baby monitor solution with Harbor. His journey provides a blueprint for innovative product design and successful company building.

Here are a few key takeaways from the interview:

Kevin Lavelle shares his entrepreneurial journey of founding Mizzen+Main and the inspiration behind launching Harbor, an innovative baby monitor solution.

Discover how Mizzen+Main leveraged influencer marketing, including a highly successful sponsorship on the Tim Ferriss podcast, to scale the business rapidly.

Learn valuable lessons about building and managing teams, giving feedback, and recovering from mistakes as a first-time founder.

Harbor's unique approach to creating a more secure, reliable, and stress-reducing baby monitor system with remote night nanny services.

Understand the importance of building genuine relationships and providing value to your target audience when launching a new venture.

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Episode 193 - Disruptive Marketing and Building Edgy, On-Brand and Fridge-Worthy Ads with Miki Agrawal of Tushy

mercredi 18 mai 2022 • Durée 50:58

I’ve never met anyone quite like Miki Agrawal.

She’s incredibly creative. No really. She once hosted a “funeral for a tree” at an old cathedral in NYC hosted by comedians and actors. It drew a crowd of thousands, generated millions in free press, and helped shed light on the toilet paper waste that her company TUSHY can help solve.

She understands trends in marketing. She knows how to grab attention. So much so that she was banned by the NY transit authority from running subway ads. Which led to a PR fight that she won…and in the end, got more press and attention than if they hadn’t been banned.

She’s also warm and kind and FUN.

She’s created multiple 9-Figure businesses and has garnered some pretty incredible recognition. She was named "Fast Company's Most Creative People", “Young Global Leader” by the World Economic Forum and INC's “Most Impressive Women Entrepreneurs”.

She’s also the author of #1 best selling books Do Cool SH*T and Disrupt-HER.

In this episode we unpack Miki’s wacky, impossible-to-forget and wildly successful marketing strategies and tactics.

Here’s a look at what we cover:

How Miki was banned from advertising on the NYC subway and turned that into a huge PR win for her brand THINX.
How to use Accessible + Relatable language.
How to create ads that are both effective and “fridge worthy”.
How iteration is perfection.
How to start with play to create great ideas.

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Episode 192 - How Direct Mail Can Deliver Higher ROI than Facebook or Email Marketing

mercredi 11 mai 2022 • Durée 47:07

Today we’re going Old School. We’re not talking email. We’re not talking TikTok, Facebook or even YouTube.

We’re talking Snail. Mail. The gold old USPS. Physical mailboxes.

Why?

Because this is an untapped opportunity for DTC brands.

My guests today are two legends in the eCommerce space - Drew Sanocki and Michael Epstein. Drew and Michael most recently ran and successfully exited Auto Anything a multi nine figure eCommerce brand. Now they are helping DTC brands grow through direct mail marketing. And while that might not sound sexy, it’s incredibly effective.

Why postcard and direct mail marketing? 20-50% of your customers don't have a good email address on file. And email open rates are only 20-30% at best. So you’re missing a lot of your current and past buyers if you’re just relying on email and SMS.

Here’s a look at what we cover in this episode:

How should brands use direct mail?
How to build a great postcard
What postcard campaigns to start with
How Ezra Firestone turned $1,400 into $4,000 using a simple postcard
How to make direct mail part of your email and SMS flows

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Episode #191 - The Future of Email, SMS, and Push Marketing with Josh Chin of Chronos Agency

mercredi 16 mars 2022 • Durée 49:03

Josh Chin is the Co-Founder and CEO of Chronos Agency, an email marketing agency with a team of 100 strong. Josh has been a featured speaker at top industry events including Geek Out, Affiliate World, Ecommerce World, and others.

In this episode we discuss top email and SMS mistakes Ecommerce store owners make, what strategies are working now, and what the future holds for these channels.

Here’s a look at what we cover:

The top 3 automations you need to build right now.
How relying on templates could be dragging down performance.
What to do now that open rate isn’t a thing anymore.
Utilizing push notifications and tap cart - what you need to know.
Top email strategies - what’s changing and what isn’t.
Real World email examples.
Plus more!

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Episode #190 - Lessons from the Trenches - $10 Million in Sustained Growth with Josh Durham

jeudi 3 mars 2022 • Durée 47:08

Josh Durham has achieved some amazing success online. He’s also a survivor of an eCommerce crash and burn story that’s truly spectacular. He built an amazing brand from $0 to $10 million in just 3 short years and then lost it all in a matter of months. After the dusting off the debris Josh joined my buddy Peter Goodwin as the head of growth for Groove Life and helped add $10million in top line sales (with good margin) in about a year and a half. In this episode we dive into valuable lessons from rapid growth and rapid failure. Here’s a look at what we cover.

Law of Quarters - and how it should help you think about margins, product pricing, and operations.
How failing to introduce successful 2nd, 3rd, and 4th products can spell death to a brand.
How to structure a successful Ambassador program that will become a new content engine for you.
Tips for building a real community around your brand.
Knowing your numbers and your MER (Media Efficiency Ratio).
How to generate an unending supply of amazing User Generated Content.
Plus more!

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Episode 189 - How to Raise $4 Million in Crowdfunded Equity with Kim and Tim Lewis of CurlMix

jeudi 20 janvier 2022 • Durée 51:19

Kim and Tim Lewis are truly an inspiring success story. They’re happily married with 3 kids. They run a business that just raised $4 Million in crowd-funded equity. They’ve been on Shark Tank and they were featured as one of Oprah’s Favorite Things. They have huge goals for the future. So what is their brand Curl Mix? It’s a line of hair care products formulated for curly hair…and it has a raving fan base.

In this merchant success episode we unpack some key lessons including:

How Curl Mix got started and how doing FB lives from the shower helped their products go viral
How they got on shark tank and tips for doing the same
The definition and explanation crowdfunded equity
3 tips for raising $4.5 million + of crowdfunded equity
How CurlMix plans to become a black-owned P&G
How to increase recurring revenue
Plus more!

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Episode #188 - The Simple, Effective Influencer Marketing Approach with Cody Wittick

jeudi 13 janvier 2022 • Durée 40:01

Cody is a former college hoop star turned influencer marketing pro. His resume of influencers he’s partnered with is pretty impressive. He’s worked with the likes of Lebron James, Mike Trout, Dale Earnhardt Jr. and more. His passion is helping great eCommerce brands scale with simple, effective influencer marketing. And he believes that most brands approach influencer marketing all wrong.

Here’s a look at what we cover in this episode.

What’s changed in the last year in influencer marketing?
What mistakes are ecomm brands still making?
How do you work with people like Lebron and Mike Trout?
What’s the solution to tracking in a post iOS 14.5 world.
Tips for getting started and executing an effective influencer marketing program.
Plus more!

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Episode #187 - Inventory Strategies for Supply Chain Chaos & Impacting Your Restock Limits with Amazon

jeudi 23 décembre 2021 • Durée 37:40

Supply chain and logistics. When everything is running smoothly, it’s a breeze. When there are problems, inventory issues can cripple an eComm business. Inventory, and supply chain management has been struggle city in 2020 and 2021. Unfortunately, 2022 isn’t looking much better.

In this episode I interview Chelsea Cohen of So Stocked and we unpack some super smart inventory and supply chain strategies. This content is a MUST if you want to remain competitive (and avoid pulling your hair out from supply chain pain).

Here’s a look at what we cover:

The Golden rule of logistics - don’t let anyone have all of your stuff - and how to apply it.
Container optimizations - with the cost of containers rising, container optimization can have a big impact on your overall profitability.
Carton optimizations - This is a next-level tactic that can save you big. Especially when you combine it with container optimization.
4 points that impact your restock limit with Amazon
3 triggers to pull to avoid restock limit crashes during out of stock periods

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