Better Advertising with BTR Media – Details, episodes & analysis

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Better Advertising with BTR Media

Destaney Wishon and Justin Nuckols

Business

Frequency: 1 episode/303d. Total Eps: 126

Better Advertising with BTR Media is a podcast for Amazon sellers & the ecommerce community to share strategies to optimize & scale online brands with Amazon PPC, Amazon DSP, Walmart Connect, Instacart, Target & more. Your hosts, Justin Nuckols & Destaney Wishon, talk with other advertisers, online sellers, & brands dominating their categories on Amazon.

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https://www.linkedin.com/in/destaney-wishon/
67 shares
https://www.linkedin.com/in/justinnuckols/
37 shares
https://www.linkedin.com/in/adammellott/
12 shares

https://aistudio.amazon.com/
4 shares
https://www.amazon.com/dp/0738203092
1 share
https://www.amazon.com/dp/B07BMJ4L1S
1 share

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RSS feed quality

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Score global : 42%

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How Soom Foods Built a Brand Before Anyone Knew What Tahini Was

Tuesday, September 15, 2026 • Duration 28:19

Amy Zitelman co-founded Soom Foods in 2013 with no branding experience, no marketing budget, and a product most Americans had never heard of. She built the brand by selling to chefs, showing up at farmer's markets, and collecting feedback for eight years before she felt ready to scale to consumer channels.

She joined Destaney to talk about the flywheel effect between food service and Amazon, why if you cannot find the attribution there is none, and what the pivot from tahini jars to dressings is teaching them about listening to your customer.

Connect with Amy on Linkedin: https://www.linkedin.com/in/amy-zitelman/

Connect with Destaney on Linkedin: https://www.linkedin.com/in/destaney-wishon/

Better Advertising with BTR Media – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

Latest published episodes

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Better Advertising with BTR Media – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

LinkedIn99

Other44

Amazon8

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

LinkedIn99

Other44

Amazon8