Better Advertising with BTR Media – Détails, épisodes et analyse

Détails du podcast

Informations techniques et générales issues du flux RSS du podcast.

Better Advertising with BTR Media

Destaney Wishon and Justin Nuckols

Business & Entrepreneuriat

Fréquence : 1 épisode/320j. Total Éps: 121

Better Advertising with BTR Media is a podcast for Amazon sellers & the ecommerce community to share strategies to optimize & scale online brands with Amazon PPC, Amazon DSP, Walmart Connect, Instacart, Target & more. Your hosts, Justin Nuckols & Destaney Wishon, talk with other advertisers, online sellers, & brands dominating their categories on Amazon.

Lire plusRéduire

Site

RSS

Apple

Classements récents

Dernières positions dans les classements Apple Podcasts et Spotify.

Apple Podcasts

🇬🇧 Grande Bretagne - marketing
17/08/2026
#52
🇬🇧 Grande Bretagne - marketing
06/08/2026
#95
🇩🇪 Allemagne - marketing
21/07/2026
#48
🇨🇦 Canada - marketing
24/11/2025
#75
🇨🇦 Canada - marketing
23/11/2025
#51
🇨🇦 Canada - marketing
22/11/2025
#29
🇬🇧 Grande Bretagne - marketing
10/09/2025
#77
🇩🇪 Allemagne - marketing
16/08/2025
#96
🇬🇧 Grande Bretagne - marketing
04/08/2025
#59
🇩🇪 Allemagne - marketing
09/07/2025
#96

Spotify

Aucun classement récent disponible

Liens partagés entre épisodes et podcasts

Liens présents dans les descriptions d'épisodes et autres podcasts les utilisant également.

https://www.linkedin.com/in/destaney-wishon/
59 partages
https://www.linkedin.com/in/justinnuckols/
37 partages
https://www.linkedin.com/in/adammellott/
12 partages

Qualité et score du flux RSS

Évaluation technique de la qualité et de la structure du flux RSS.

Qualité du flux RSS

À améliorer

Score global : 42%

Historique des publications

Répartition mensuelle des publications d'épisodes au fil des années.

Year

Derniers épisodes publiés

Liste des épisodes récents, avec titres, durées et descriptions.

Optimizing Your Amazon Ads with Data Insights

Épisode 56

jeudi 22 août 2024 • Durée 35:04

Episode #051 - In this episode of the Better Advertising with Better Media, Destaney sits down with Julian Fenn, an e-commerce expert with a deep background in Amazon strategy and data-driven decision-making. Julian shares his insights on the importance of setting clear success metrics and how data can be a powerful tool in driving growth. He highlights the challenges brands face when managing multiple product categories on Amazon and offers practical advice on when to build in-house capabilities versus relying on external agencies or SaaS tools.

A key takeaway from the episode is Julian’s emphasis on the need for expertise in navigating Amazon's complex ecosystem. He notes that while tools like PacVue can be incredibly powerful, they require a deep understanding of Amazon advertising to be truly effective. Julian also discusses the future of Amazon Marketing Cloud (AMC) and how it can provide deeper insights into customer behavior and advertising performance, helping brands make more informed decisions.

Throughout the conversation, Julian and Destaney explore the overall landscape of e-commerce, touching on the rise of new competitors like Temu and Shein and what these changes mean for established brands. Julian expresses excitement about the potential of AMC to unlock new levels of performance and data integration, while also cautioning brands to be strategic about their investments in both upper and lower funnel marketing efforts.

Key Points Mentioned:

Importance of Expertise: Understanding Amazon's advertising ecosystem is crucial for making the most of tools like PacVue.
Data-Driven Decisions: Setting clear metrics and goals is essential for leveraging data to drive e-commerce growth.
In-House vs. Outsourcing: Julian discusses when it's beneficial to manage e-commerce efforts internally versus partnering with agencies or using SaaS tools.
Future of AMC: Amazon Marketing Cloud offers powerful insights into customer behavior and ad performance, helping brands optimize their strategies.
Impact of New Competitors: The entry of brands like Temu and Shein is changing the e-commerce landscape, requiring established brands to adapt their strategies.

Interested in discussing how to optimize your Amazon strategy? ⬇️

https://www.btrmedia.com/getting-started/work-with-btrmedia

👋 Connect with Destaney on LinkedIn

👋 Connect with Julian on LinkedIn

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Lire plusRéduire

Amazon DSP KPI's & Measurement

Épisode 55

jeudi 8 août 2024 • Durée 28:04

Amazon DSP Series Episode #4 - In episode four of our Amazon DSP Series, Justin Nuckols and Adam Mellott are putting more focus on key performance indicators (KPIs) and measurement strategies for DSP specifically. They stress the importance of understanding what you want to achieve with DSP, whether it's building brand awareness or remarketing to existing customers. It's clear that while Return on Ad Spend (ROAS) is crucial, it's not the only metric that matters.

Setting realistic expectations is vital with DSP because it is all about incremental gains. During the episode Adam notes, "DSP is a long game and initial or immediate results cannot and should not be expected out of the gate." Justin and Adam also discuss how to optimize strategies for different stages of the marketing funnel, from awareness to consideration to purchase intent - highlighting metrics like conversion rate, click-through rate (CTR), and average order value (AOV) as essential for understanding the effectiveness of your campaigns.

The duo also explains how Amazon Marketing Cloud (AMC) provides valuable insights into how DSP integrates with your other advertising efforts. By using tools like the path to purchase and media mix modules, you are able to see how different ad types work together to drive conversions. Justin emphasizes, "You should be advertising at every stage of the funnel, everywhere a customer can see you. It leads to the strongest conversion rate."

Key Points Mentioned:

Setting Realistic Expectations: DSP is a long-term strategy, and immediate results should not be expected. Patience and continuous optimization are key.
Tailoring KPIs to Goals: It's essential to define your DSP goals, whether it's for brand awareness or remarketing, and adjust KPIs accordingly.
Optimizing Across the Funnel: Different stages of the funnel require different metrics and strategies, from conversion rates at the purchase stage to reach and impressions at the awareness stage.
Integration with AMC: Using Amazon Marketing Cloud (AMC) helps understand how DSP works with other ad types to drive overall effectiveness.

Getting Started with Amazon DSP: Key Differences from PPC

Épisode 46

jeudi 2 mai 2024 • Durée 44:14

Welcome to the first episode of our Amazon DSP Series!

Amazon DSP Series - Episode 1: Join Justin Nuckols and Adam Mellott, from BTR Media, as they break down Amazon's Demand Side Platform (DSP). Discover how Amazon DSP can enhance your advertising strategy beyond traditional Pay-Per-Click (PPC), leveraging Amazon’s first-party data to offer unprecedented targeting capabilities for enhanced brand visibility and tailored audience engagement. Adam and Justin get into the strategic use of DSP to target competitor audiences and integrate with existing PPC campaigns, providing insights and strategies used by us and the brands we partner with. Hear firsthand how custom audience building and creative strategies can significantly improve your targeting efforts.

New to DSP? Start here

A Few of the Topics Discussed:

The understanding of the DSP platform’s audience targeting and creative capabilities to be utilized effectively, differentiating it from your PPC advertising strategy.
Custom audience building in DSP and the ability for brands to reach users based on specific behaviors, lifestyles, and purchase history, which is updated about every 8 seconds.
Accessibility of DSP through agencies like BTR Media, with lower financial barriers compared to direct Amazon self-service.
How DSP allows brands to advertise beyond the Amazon website using Amazon's first-party data, targeting potential customers on Amazon-owned and third-party websites.
The integration of DSP and existing PPC strategies and creating a cohesive advertising approach that maximizes brand exposure and customer acquisition efficiency.

➡️ Get weekly insights from BTR Media

From $3MM to $35MM - Scaling an E-commerce Brand with Bobby Reger and Alex Amos

Épisode 45

jeudi 18 avril 2024 • Durée 01:04:46

#044 - This episode features a detailed discussion between Alex Amos, COO of BTR Media, and Bobby Reger, a marketing leader in the space. Hosted by Justin Nuckols, the episode introduces success stories around brands like Natural Dog Company, and their perspectives on current marketing strategies, especially in e-commerce. Bobby has a notable track record in leveraging modern marketing strategies to escalate brand growth dramatically, such as increasing a brand's annual revenue from $3 million to over $35 million.

Key Takeaways:

Brands need to shoot for a mix of foundational marketing strategies and innovative approaches to maintain competitiveness in the always changing e-commerce landscape.
In this episode Bobby and Alex both touch on strategies in building effective teams and fostering leadership that can adapt to rapid changes and growth in the digital marketing space.
What does the future of marketing look like? Authenticity and strategic alignment with brand values are two big ones here! It's no longer about just expanding to new channels. Be strategic and authentic.
Importance of comprehensive digital strategies, including website optimization, SEO, effective use of Amazon and other e-commerce platforms, and more.

Resources:

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at .

Amazon DSP: Targeting Differences From Sponsored Display

Épisode 44

jeudi 11 avril 2024 • Durée 18:07

Throwback Episode - Amazon DSP is increasingly becoming a go-to for many brands, and rightly so! With this in mind, we've decided it's the perfect moment to introduce an exclusive Amazon DSP series across all our platforms, starting with a throwback to one of our initial episodes. Tune in to hear Adam Mellott from the BTR Media team share his in-depth knowledge of Amazon DSP. We'll dive into the similarities between Sponsored Display and DSP, highlighting the precise targeting capabilities that elevate DSP above the rest. Discover how small tweaks in utilizing DSP can significantly reduce wasted expenditure for both brands focusing on one-time purchases and those aiming for repeat customers.

Go-To Resources:

Get Updates on our DSP Series

See More Resources

Connect with Adam on LinkedIn

Connect with Justin on LinkedIn

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Lire plusRéduire

Artificial Intelligence: Tools & Strategies for Marketers

Épisode 43

jeudi 11 avril 2024 • Durée 18:36

#043 (Part Three) - In the final episode of this series, host Justin Knuckles, Adam Mellott, and Brent Wees wrap up their discussion on the transformative power of AI in marketing, stemming from their AI Hackathon experience at the Prosper conference. They share insights into specific AI tools that can revolutionize marketing strategies, emphasizing their utility for beginners and veterans alike in enhancing efficiency and creativity in campaigns.

Key Takeaways:

The hackathon showcased the role of AI in executing complex marketing tasks rapidly, highlighting tools like Gamma for creating presentations, landing pages, and more with ease.
Brent and Adam recommend a variety of AI tools, including GPT-4, CoSchedule for social media management, Canva for design automation, and Revoicer for professional-grade voiceovers, demonstrating the wide applicability of AI in different marketing facets.
This conversation underscores the importance of human oversight in AI-generated content, advocating for a balance between leveraging AI for productivity gains and applying human creativity to refine and personalize outputs.
They encourage continuous learning and experimentation with AI tools to stay ahead in the marketing field, suggesting building custom GPTs for specific tasks to further streamline workflow.

Resources:

Connect with Brent on LinkedIn

Connect with Adam on LinkedIn

Connect with Justin on LinkedIn

Learn more about BTR Media

www.ideameetplan.com

Exploring Creativity through Artificial Intelligence

Épisode 42

lundi 8 avril 2024 • Durée 21:14

#042 (Part Two) - In this episode we continue the exploration of artificial intelligence's transformative impact on marketing with Justin Nuckols. Joined by Brent Wees and Adam Mellott, they go a bit deeper into the practical applications of AI through their experiences at the Prosper conference's AI hackathon. The team outlines the structured challenge of developing a marketing campaign for a new product within an hour, leveraging AI tools like the Gamma App for rapid execution. The conversation sheds light on the broader implications of AI in streamlining marketing tasks, encouraging a blend of automation and human creativity to enhance campaign strategies. Brent and Adam offer practical advice for marketers looking to incorporate AI into their workflows, emphasizing the importance of experimentation and continuous learning to fully harness AI's capabilities.

Key Takeaways:

The AI hackathon served as a real-world testbed for the rapid development of marketing campaigns, demonstrating AI's potential to significantly speed up the creative process.
Brent and Adam highlight the importance of understanding AI tools and their applications in marketing, advocating for hands-on experimentation and utilization of advanced AI functionalities.
The discussion underscores the balance between leveraging AI for efficiency and ensuring the human element remains central to marketing efforts, stressing the value of personal touch in the age of automation.

Resources:

Connect with Brent on LinkedIn

Connect with Adam on LinkedIn

Connect with Justin on LinkedIn

Learn more about BTR Media

Creating The Ultimate AI Hackathon with Brent Wees

Épisode 41

jeudi 4 avril 2024 • Durée 20:05

#041 (Part One) - In this episode of Better Advertising with BTR Media, Justin Nuckols talks about the AI immersive world and how it's changing the way we do business with special guests Brent Wees, RECC and Adam Mellott. They talk about approaches to the integration of AI into professional practice through the lens of their most recent experience: competing in an AI hackathon at the annual Prosper conference. They discuss the outcome of the AI hackathon in this episode—a fresh, interactive model of learning and harnessing the potential AI tools hold. Brent is the founder of Ultimate AI Hackathon, and he talks about how bringing people from the industry into a high-tension environment and having them collaboratively build, brainstorm, and present AI-generated solutions could turn around traditional conference formats to bring about deep learning related to those skills.

Key Takeaways:

Brent Wees and Adam Mellott—visited the annual international conference in Prosper and participated in the AI Hackathon under hands-on collaborative learning in artificial intelligence.
Brent, architect of the Ultimate AI Hackathon, is raising the bar on how educational sessions could be delivered at industry conferences with a focus on interactivity and collaboration.
This was a competition that challenges teams to execute an AI strategy within the shortest period and may even increase chances of being identified with the innovation setting.

Resources:

Connect with Brent on LinkedIn

Connect with Adam on LinkedIn

Connect with Justin on LinkedIn

Learn more about BTR Media

Boosting Your Brand’s Organic Rank on Amazon

Épisode 40

vendredi 29 mars 2024 • Durée 17:40

#040 - In this episode, Emery Robbins (Sr Account Director & Head of Partnerships) and Destaney Wishon (CEO & Co-Founder) unpack Amazon's advertising and its impact on your spot in the organic search lineup. They're laying it all out, using a real-deal case study to show how BTR Media's approach to picking just the right keywords can make all the difference in your campaigns. This episode is packed with down-to-earth advice on making your brand more noticeable and improving your organic Amazon rank.

Some Key Takeaways:

Getting to the top of the Amazon charts is all about knowing how your ads and where you pop up in searches play together.
Winning the campaign game is mostly about zoning in on those keywords that perform best for your brand.
Even if you're not splashing the cash, putting your money on exact match campaigns can help keep you in the bestseller spot.
Being smart with your ad budget, knowing when to spend more or cut back based on your organic rank, is crucial for balancing things out.
Quick to adapt campaigns mean you can stay ahead of the game, making sure your brand keeps its visibility and place on the shelf.

Resources:

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Addressing Brands' Advertising Challenges & Agency Collaboration

Épisode 39

jeudi 21 mars 2024 • Durée 25:47

#039 - In this episode, Justin Nuckols brings in Jess Jackson (Head of Client Success), who knows all about making clients happy. They get right into what's up with brands trying to stand out in a world where Amazon and Walmart pretty much run the show. They talk about what works for growing a brand today, and they'll let you in on some tips for finding your way through all the noise. Jess points out the rough spots most brands hit, especially with ads, and highlights how crucial it is to have a solid plan that's all about the long haul and keeping communication with your agency clear and straightforward. Then, they switch gears to talk about how to spend your ad budget wisely and chase after the most effective ways to get your brand noticed. This whole conversation gives you a peek behind the curtain at how BTR Media aims to not just meet what clients expect but to tell a brand story that's going to stick around for a good while.

Key Takeaways:

Brands often struggle with the lack of a clear advertising strategy and disconnected communication with their current agencies. We see this issue quite often.
Successful brands are focused on long-term growth, require a personalized advertising approach. This is why working with a full-service agency might not always be the right choice, but this really depends on your brands goals and need for customization.
Questions brands should ask potential advertising partners include the customization of strategies, budget allocation, and the frequency of strategic discussions.
It is important for the brands to have a clear understanding of their own goals and to confirm that these align with the agency's approach to achieve long-term success together.

Resources:

Connect with Jess on LinkedIn

Connect with Justin on LinkedIn

Podcasts Similaires Basées sur le Contenu

Découvrez des podcasts liées à Better Advertising with BTR Media. Explorez des podcasts avec des thèmes, sujets, et formats similaires. Ces similarités sont calculées grâce à des données tangibles, pas d'extrapolations !

À propos Méthodologie Contact Me soutenir Politique de confidentialité

Better Advertising with BTR Media – Détails, épisodes et analyse

Détails du podcast

Classements récents

Apple Podcasts

Spotify

Liens partagés entre épisodes et podcasts

LinkedIn97

Qualité et score du flux RSS

Historique des publications

Derniers épisodes publiés

Podcasts et contenus similaires

Podcasts Similaires Basées sur le Contenu

Apple Podcasts

Spotify

Podcasts Similaires Basées sur le Contenu

LinkedIn97

Other43

Amazon10