Brand Chats - Darby Lyndon | My Podcast Data

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https://www.instagram.com/darbylyndon
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https://heapsnormal.com/
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The missing piece in most small business content strategies

mardi 3 septembre 2024 • Durée 12:19

I have noticed that a lot of businesses are missing a key ingredient in their communication strategy. It is something that a lot of the big brands do really well, but something that small businesses often forget.⁠

A lot of small brands nail their educational content, but the real magic happens when brands can motivate their audience through inspirational content. In this episode, I will be chatting about the importance of inspirational content and how you can use it to take your content to the next level.

Connect with me over on Instagram.

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The most common re-branding mistakes that I'm seeing right now

mardi 20 août 2024 • Durée 16:15

Thinking about a rebrand?

I’ve had a few clients recently who are in the process of rebranding, but they have hit some hurdles by the time they come to me. In this episode, I am running through what I am seeing in the rebranding space so that if you are considering a rebrand, you can make sure you are going about it in the right way.

⁠Connect with me over on Instagram.

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How to use brand story to captivate your audience

mardi 5 mars 2024 • Durée 16:31

All great brands use the power of story to captivate an audience.

We all know what a story is but how does it apply to the branding and marketing world? 'Storytelling' is a word that gets thrown around a lot, so today we are going to knuckle down on how you can actually build a story that transforms how you communicate with your audience.

In this solo episode, I dive into the science of storytelling and why it is important in the brand-building process, as well as the key ingredients that will form your brand story. I'll walk through some examples to show you how the best brands use story and how you can create a captivating story within your small business.

Learn more about Darby's brand strategy projects

Connect with Darby on Instagram

Paint Like Frida example

Tune into my episode about Who Gives A Crap

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How to build a brand that resonates with Gen Z with Milly Bannister

mardi 20 février 2024 • Durée 23:43

In this episode, I'm chatting with the incredible Milly Rose Bannister, an award-winning founder, Gen Z specialist and creative director who is absolutely thriving in the social impact space. She is the founder and Managing Director of Allknd with her personal and brand digital content reaching more than 5 million young Australians each year.

We chat about the Allknd brand evolution as well as Milly’s personal branding journey. Milly shares her insights into the ways in which brands should be speaking to the next generation as well as tips for building a personal brand. HINT: it’s a marathon, not a sprint.

Say hello to Milly and I on socials, and let us know your favourite takeaways from this episode!

Learn more about Allknd

Learn more about Milly

Connect with Milly on Instagram

Connect with Darby on Instagram

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Behind the brand: chatting about Crocs with Jill Absolom

mardi 6 février 2024 • Durée 40:07

In this behind the brand chat, I am joined by co-host Jill Absolum to chat about the Crocs revolution.

When Crocs first launched, they were considered a daggy brand with ugly shoes that most people wouldn’t want to be caught wearing. Fast forward 12 years and now the world's biggest celebrities are wearing Crocs, they are often spotted on the runway and they have become a popular choice of footwear for all kinds of occasions.

In this chat, Jill and I unpack how exactly they have transformed their brand through their targeting, strategic collaborations and partnerships, personalisation strategies and staying true to their purpose. We dive into innovation, and creativity and provide some juicy tips for small businesses that are hoping to make waves in their industry.

Crocs brand DNA

Crocs collaborations

Crocs Pride Week campaign

Connect with Darby on Instagram

Connect with Jill on Instagram

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Attracting your dream clients through authentic brand-building with Jazz Kostov

mardi 23 janvier 2024 • Durée 49:44

In this episode, I'm chatting with the wonderful Jazz Kostov, a passionate sleep consultant who is busy growing two brands as the proud founder of Let’s Sleep and a co-founder of Beyond Sleep School.

Jazz has absolutely nailed her unique approach to brand-building by showing up authentically through her personal brand and in this chat we dive into it all!

Attracting your ideal clients through the power of personal branding and showing up authentically
Living and breathing your brand values when growing a business and a partnership
Building connections with your ideal clients through podcasting
Leaning into your personality and work style to create authentic content
Juggling the business world, brand-building, parenting, partnerships and all of the things!

Say hello to Jazz and I on socials, and let us know your favourite takeaways from this episode!

Let’s Sleep Instagram

Let’s Sleep website

Let’s Sleep podcast

Beyond Sleep School Instagram

Beyond Sleep School website

Beyond Biz podcast

Behind the brand: chatting about Who Gives A Crap with Loan Kien

mardi 12 décembre 2023 • Durée 46:58

In this 'behind the brand' episode, I am joined by co-host Loan Kien to chat about a crowd favourite, Who Gives A Crap.

We chat about how exactly they have made purchasing toilet paper a fun and meaningful experience. We analyse their brand name, and how they infuse personality to cut through the noise. Loan and I review the Who Gives A Crap visual brand, their Christmas campaign and their stand-out marketing strategy

Even without a creative team or big budgets, there is so much goodness that small businesses can learn from this unforgettable brand. At the end of the episode, Loan and I share our top lessons from this strategy deep dive to help you grow an irresistible brand.

Who Gives A Crap website

2023 ‘Stack A Tree’ Christmas campaign

Spotify wrapped Instagram post

Say hello to us socials, and let us know what you think about the Who Gives A Crap brand strategy!

Connect with Darby on Instagram

Connect with Loan on Instagram

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How to not lose momentum with your brand over the summer holidays

mardi 28 novembre 2023 • Durée 18:47

In this solo episode, I'm chatting about how to not lose momentum with your brand over the summer holidays.

With so many business owners in the thick of the Christmas rush, it's easy to ignore your own branding efforts. You absolutely deserve a break, but my taking a few strategic actions now, your brand will be prepped and primed for the summer season.

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Using your voice to become a go-to personal brand with Jacqui Maloney

mardi 14 novembre 2023 • Durée 33:28

In this episode I'm chatting Jacqui Maloney, a crazy-talented public speaking and media coach who is on a mission to empower all women to take up space and be seen and heard.

In world of AI and with potentially thousands of competitors fighting for the attention of your target audience, using your voice (and face), is the best way to build genuine relationships and stand out from the crowd. So in this chat, we are diving into it all!

Why speaking is so scary for business owners
The importance of using your voice to grow your personal brand
Creating opportunities by putting your voice out there
Using your voice authentically as an introvert
Building your story and how to share it in a meaningful way
Tips for getting started on your journey to using your voice to amplify your brand

Say hello to Jacqui and I on socials, and let us know your favourite takeaways from this episode!

Say hey on Instagram

Connect with Jacqui on Instagram

Connect with Jacqui on LinkedIn

Learn more about Speaker’s Playground

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Four reasons to rebrand in 2024

mardi 31 octobre 2023 • Durée 20:40

Thinking about a rebrand in 2024?

Rebranding is an exciting and refreshing experience that can transform the way your ideal clients think and feel about your brand.

But, if you undergo a rebrand for the wrong reasons, it could confuse your audience, and negatively impact the way you are perceived in your industry.

So in this solo episode, I am diving into the four key reasons for you to consider a rebrand in 2024. If you are on the fence, this one is for you!

I'd love you to say hello on Instagram and share your favourite takeaway from this episode.

Let’s chat on Instagram

Branding projects with Darby

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