Add To Cart: Australia’s eCommerce Show – Details, episodes & analysis

Podcast details

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Add To Cart: Australia’s eCommerce Show

Nathan Bush

Business

Frequency: 1 episode/4d. Total Eps: 644

Welcome to Add to Cart!

The podcast that express delivers all you need to know in the fast-moving world of Australian eCommerce.

Every week, Nathan Bush from eSuite and an eCommerce industry expert will share the news, research and insights that you need to know to keep you at the top of your game. And of course, keep your customers adding to cart!

Hosted on Acast. See acast.com/privacy for more information.

Recent rankings

Latest chart positions across Apple Podcasts and Spotify rankings.

Apple Podcasts

🇫🇷 France - marketing
28/08/2026
#34
🇨🇦 Canada - marketing
19/07/2026
#77
🇨🇦 Canada - marketing
18/07/2026
#46
🇩🇪 Germany - marketing
27/05/2026
#71

Shared links between episodes and podcasts

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RSS feed quality and score

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RSS feed quality

Excellent

Score global : 94%

Publication history

Monthly episode publishing history over the past years.

Year

Latest published episodes

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From DIY Nails to 400 Million Views: How Serene Lim Turned Gellae into a Global Phenomenon | #473

Season 1 · Episode 473

Sunday, December 8, 2024 • Duration 51:08

In this episode of Add To Cart, we chat with Serene Lim, the mind behind Gellae (the gel nail stickers that make salon-quality nails achievable at home) and Cup 49 (bubble tea kits that bring café indulgence to your kitchen). Hear how Serene took Gellae to seven figures in its first year, racked up 400 million TikTok views, and landed her gel nail stickers on the shelves of 165 Boots stores across the UK and Ireland. We learn about how she crafts data-driven content strategies, addresses real customer pain points in creative ways, and how she bootstrapped her expansion without taking on outside investment. Serene also offers insights on balancing creativity with calculated risk-taking to achieve sustainable growth.

This episode was brought to you by:

Deliver In Person

Shopify Plus

About your guest:

Coming from a non-business background and a family that faced challenges during their first decade in Australia, Serene Lim has defied the odds to bootstrap and scale two thriving eCommerce brands. As the sole founder, she led Gellae, her DIY gel nail sticker brand, to seven-figure success within its first year, amassing over 400 million organic views on social media. This rapid momentum caught the attention of Boots, which now stocks Gellae in 165 stores across the UK and Ireland. Serene is also the founder of Cup 49, a DIY bubble tea kit brand that allows tea lovers to recreate their favourite drinks at home. Both brands focus on addressing real-world frustrations with affordable, convenient solutions. When she’s not building brands, Serene is a massive foodie who loves travelling, bunnies, and all things miniature.

About your host:

Nathan Bush is the host of the Add To Cart podcast and a leading eCommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

Please contact us if you:

Want to come on board as an Add To Cart sponsor
Are interested in joining Add To Cart as a co-host
Have any feedback or suggestions on how to make Add To Cart better

Email hello@addtocart.com.au We look forward to hearing from you!

Hosted on Acast. See acast.com/privacy for more information.

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Jethro Marks from The Nile | Checkout #472

Season 1 · Episode 472

Thursday, December 5, 2024 • Duration 10:45

In this Checkout episode, we sit down with Jethro Marks, co-founder of The Nile, to uncover personal insights behind this pioneering ecom giant. Jethro shares his thoughts on disruptive platforms like Temu, his admiration for the logistics mastery of Dan Murphy’s and the critical role Google’s BigQuery is playing in powering The Nile. He also reflects on how balancing innovation with consistency has fed into the brand’s long-term success amidst the ever-changing ecom landscape.

Check out our full-length interview with Jethro Marks here:

How Jethro Marks is Transforming The Nile into a Leading Aussie Online Bookstore | #454

This episode was brought to you by:

Deliver In Person

Shopify Plus

About your guest:

Jethro Marks is the Co-Founder and CEO of The Nile, one of Australia's pioneering pure-play online retailers. With over 15 years of experience in eCommerce, Jethro has been there since the start with co-founder Mark Taylor, taking the enterprise from a living room with two guys and a computer to a global operation across Australia, New Zealand, the US, and UK, offering over 40 million products. A former Director of NORA, he is also a Non-Executive Director at DroneShield (ASX: DRO).

About your host:

Go Beyond the Drop-Off: How Last-Mile Delivery Builds Loyalty with Darren Kawalsky from Deliver in Person and Hawk Steele from Starshipit | #463

Season 1 · Episode 463

Tuesday, November 5, 2024 • Duration 58:03

In this episode of Add To Cart, we chat with Darren Kawalsky, Chief Commercial Officer at Deliver in Person, and Hakan (Hawk) Steele, Partnerships & Sales Manager at Starshipit, about transforming last-mile delivery into a loyalty driver. Darren shares how Deliver in Person’s focus on reliability and 99.6% on-time rate—helps brands build trust from the doorstep and beyond. Hawk discusses Starshipit’s integration with Deliver in Person and how their real-time tracking and branded updates keep customers informed, while reducing support calls. Together, they discuss game-changing return options, like Deliver in Person’s “wait-and-try” service, and explore why the last mile is far more than just logistics.

This episode was brought to you by:

Deliver In Person

About your guests:

Darren Kawalsky has over 25 years of experience spanning startups, scaleups, through to multi-billion-dollar global corporations. As a 3x Founder, Corporate Executive, & Advisor, he has a unique 360 degree perspective, with deep expertise across Retail, eCommerce (B2C & B2B), FMCG, Consulting, Logistics, Technology & AI. During his career, he’s worked closely with some of the largest, high-profile, elusive & fastest growing brands like Amazon, eBay, LVMH Group, JD.com, Samsonite, Kogan, IKEA & many more.

Hakan (Hawk) Steele is Starshipit's Sales & Partnership Manager and has over 11 years of experience in logistics, working with hundreds of retail businesses including Showpo, Meshki, Lorna Jane and Billabong, to streamline their shipping and fulfilment operations as they scale. As a founder of a small business himself, Hawk understands many of the challenges SMEs face today. With a proven track record in both operational excellence and strategic development, he thrives on delivering innovative solutions that propel business success.

How to Implement the Right Tech for Your Business with Teresa Sperti | #372

Season 1 · Episode 372

Sunday, January 14, 2024 • Duration 47:57

In this episode of Add To Cart, we are joined by Teresa Sperti, founder and director of advisory firm, Arktic Fox, specialists in digital, eCommerce & capability development. Teresa’s background leading digital transformations at retailers like Coles and Officeworks led her to start the business that works with clients such as Bunnings, Bega and Carpet Court. In this chat, Teresa shares her simple but effective framework for business casing, how to get the best out of your technology partners - dos and don'ts style. She also talks us through the government changes to the privacy act and the impacts on businesses - you don’t want to miss that.

Links from the episode:

Arktic Fox

Shopify Plus (sponsored)

Questions answered

How do merchants get the best out of their technology partners?
What are the most frequently overlooked costs of technology implementation?
How will the government's changes to the privacy act affect businesses?

This episode was brought to you by…

Shopify Plus

Signet

About your host: Nathan Bush from Add to Cart

Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

Alisa and Lysandra Fraser from al.ive body | Checkout #371

Season 1 · Episode 371

Thursday, January 11, 2024 • Duration 06:20

In this episode of Add To Cart, we checkout Alisa and Lysandra Fraser, founders of the successful home and personal care brand al.ive body. Alisa and Lysandra started the brand in 2020 just as COVID hit Australia and today they have 50 product lines, 750 stockists and an estimated 2024 turnover of $22 million.

Links from the episode:

al.ive body

From Building on The Block to Brand Building with al.ive body Founders | #360

Questions answered in the podcast:

What is the weirdest thing you’ve ever bought online?
Who is your favourite retailer?
Which retail fad do you wish was history?
Can you recommend a book or podcast that our listeners should immediately get into?
Finish this sentence. The future of retail is…

About your co-hosts: Alisa and Lysandra from al.ive body

Born and raised in South Australia by a resilient single mother, Alisa and Lysandra Fraser were instilled with a strong work ethic and an unyielding determination from an early age. The Block unveiled their hidden talent for interior design and enabled them to establish Alisa & Lysandra Interiors. In 2020, they boldly launched al.ive body, a personal care brand, driven by their quest for soap that complements their design projects. Within 3 years, al.ive body expanded to include home care and baby products, surpassing expectations.

Tell Stories Your Customers Will Love with Sabri Suby | #370

Season 1 · Episode 370

Sunday, January 7, 2024 • Duration 56:12

In this episode of Add To Cart, we are joined by Sabri Suby, the founder and head of growth at digital marketing agency King Kong, author of ‘Sell Like Crazy’ and investor on TV show Shark Tank Australia. Sabri launched King Kong in 2014 as a $50 venture from his bedroom in Byron Bay. The now global business is one of Australia’s fastest growing companies and was valued at $72m last year. In this chat Sabri shares the metrics that matter most and how to use them, tips on when and when not to use an agency like his, his minimum GP and AOVs for ecommerce businesses he’s involved in and the brand that gave him the best unboxing experience of his life. We even get to go behind the scenes in a Shark Tank deal he did with one of our previous Add To Cart guests.

Links from the episode:

King Kong

Condoms and Quiz Shows: The Get Down Story | #218

Last Crumb

Shopify Plus (sponsored)

Signet (sponsored)

Questions answered:

How do I know when I should use a marketing agency as opposed to doing it myself?
Which three metrics are the most important?
What are your tips for getting great results using ChatGPT?

This episode was brought to you by…

Shopify Plus

Matthew Pezzimenti from Conversion Kings | Checkout #369

Season 1 · Episode 369

Thursday, January 4, 2024 • Duration 06:35

In this episode of Add To Cart, we checkout someone who likens himself to a popular eighties TV character. Didn’t we all aspire to be Magnum PI Uncle Jesse from Full House at some point? I ended up more like Norm from Cheers - I’m showing my age now. We’re talking to another smart, resourceful problem solver - just like Macgyver - there you go, did you get it right? My guest is Matthew Pezzimenti, Founder and Director of Conversion Kings. Since 2014, they’ve been working on Conversion Rate Optimisation processes for leading Australian and International brands like Koala, StyleTread and Woolworths. Now Matt may not have a highly gelled mullet or a roll of duct tape in his back pocket, but he does know a hell of alot about creating CRO solutions to fix the problems your eCommerce business might be having.

Links from the episode:

Conversion Kings

Unlocking Conversion Rate Optimization with Conversion Kings | #358

Questions answered in the podcast:

What is the weirdest thing you’ve ever bought online?
Who is your favourite retailer?
Which retail fad do you wish was history?
Can you recommend a book or podcast that our listeners should immediately get into?
Finish this sentence. The future of retail is…

About your co-host: Matthew Pezzimenti from Conversion Kings

Matt is an accomplished Conversion Rate Optimisation expert and the visionary behind Conversion Kings. With a burning passion for crafting extraordinary online experiences that translate into tangible revenue, Matt takes immense pride in delivering top-notch optimisation services tailored just for you! As the founder, his mission revolves around enlightening and empowering individuals from all walks of life about the power of Optimisation while establishing a dependable and scalable optimisation process. Beyond his role in elevating Conversion Kings to a renowned global agency, Matt is affectionately known as the "Conversion King" among peers and clients alike, owing to his unwavering dedication to the captivating realm of optimisation. Join us in exploring the wonderful world of optimisation with this exceptional speaker and thought leader.

Add To Cart’s Best Bits of 2023 | #368

Season 1 · Episode 368

Sunday, December 31, 2023 • Duration 54:24

2023 was a jam packed year of conversations packed with gold nuggets of wisdom to help our ecommerce businesses. In this special episode, we’re sharing the best bits of conversations from 2023 that have a special place in our hearts. It’s an opportunity for you to hear a little bit of the gold you may have missed, all in one place.

Alice Williams from Ovira: The Most Followed Aussie Brand on Tik Tok | #276

Alice Williams is the founder of Ovira, a period pain relief device. In this chat you’ll hear all about how Alice built the brand and how her and the team got to 6m TikTok followers.

Eugene Cheng from Sneaker Laundry: World’s Wealthiest Shoe Shiner | #305

This episode is the first from Add to Cart’s co-host Jo Anne Hui MIller, who joined us in 2023. Eugene Cheng is an ex-lawyer who’s now known as Australia’s wealthiest shoe shiner after founding Sneaker Laundry, which offers sneaker cleaning products as well as services, both online and in-store. Eugene shares how he sees the relationship between ecommerce and bricks and mortar and he gets into the detail of the radical re-brand he’s right in the middle of.

Laura Thompson and Sarah Sheridan from Clothing The Gaps: Mob At Heart | #337

Part of the Voice series we released ahead of the referendum back in October, in this chat, you’ll hear from Clothing The Gaps co-founders Laura Thompson and Sarah Sheridan. We hear about their battle with the American clothing giant Gap, how being receptive to an avalanche of DMs increased their sales and their take on how acknowledgements of country done right, can make all the difference.

Nathan Yun and Rex Zhang from Paire | Checkout #367

Season 1 · Episode 367

Thursday, December 28, 2023 • Duration 11:43

In this episode of Add To Cart, we checkout Nathan Yun and Rex Zhang, old friends and Co founders of Paire - P A I R E - a sock brand that is all about comfort and sustainability. The pals set about reinventing sock functionality to address frustrating experiences with smelly, sweaty, slippy foot underwear and the results have bagged them five star reviews, angel investment and revenue doubling year on year. Their range has now expanded to include t-shirts, towels and loungewear.

Links from the episode:

Innovating in the Textile Industry: How Paire is Redefining Comfort and Sustainability | #356

Questions answered in the podcast:

What is the weirdest thing you’ve ever bought online?
Who is your favourite retailer?
Which retail fad do you wish was history?
Can you recommend a book or podcast that our listeners should immediately get into?
Finish this sentence. The future of retail is…

About your co-hosts: Nathan Yun from Paire

Nathan possesses a diverse background in the film industry, having served as Jackie Chan's assistant, and later excelling in business, startup marketing and branding. Witnessing the exploitation during a research trip to India fueled his passion for sustainable fashion. Nathan's creativity and determination, coupled with his eye for responsible business practices, have been instrumental in the success of Paire's revolutionary clothing line.

You can contact Nathan at LinkedIn

Add to Cart's Most Popular Guests of 2023 | #366

Season 1 · Episode 366

Sunday, December 24, 2023 • Duration 40:19

The people have spoken! After another massive year at Add To Cart, it’s time to share with you the top three most downloaded episodes of 2023. We’ve pulled the best parts of these ecommerce chats in this special episode. But if you just want to know who won the popularity contest, here you go, in reverse order...

Simon Beard From Culture Kings: Thrifty Customers, Tight Retailers and Artificial Intelligence | #318

Simon Beard, co-founder of Culture Kings, one of the most exciting retail brands Australia has ever seen.. From a stall at the Carrara markets to a $600m valuation in 2021, and a successful partial exit, one of the biggest private retail acquisitions in Australia's history. The episode explores the findings that came out of Shopify’s Australian Retail Report published back in July, but we get some really cool insights from Simon on loyalty, AI and looking after the team.

Erica Berchtold from The Iconic: Pushing the Limits of eCommerce | #261

Erica is one of the most influential leaders in the retail landscape and she is also Add to Cart’s most requested guest. At the time of this chat, Erica was CEO of The Iconic, Australia’s very own online fashion powerhouse, committed to customer and at the forefront of technology and innovation. Despatching from a 28,000sqm fulfilment centre in Sydney, with almost a thousand staff, they continue to redefine the future of retail in Australia and New Zealand. We hear how Erica stays connected to customers, the secrets to an 8 minute delivery turnaround - from order placed to ready to ship, and the achievement she’s most proud of.

Add To Cart: Australia’s eCommerce Show – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

Latest published episodes

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Add To Cart: Australia’s eCommerce Show – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Shared links between episodes and podcasts

Other99+

LinkedIn99+

Twitter3

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Other99+

LinkedIn99+

Twitter3