Add To Cart is Australia’s leading eCommerce podcast
Hosted by eCommerce expert Nathan Bush, this show express-delivers insights, strategies, and stories from the frontlines of online retail. Tune in every Monday for deep-dive interviews with eCommerce leaders, and every Friday for our signature 'Checkout' episodes - quick, actionable takes on what’s trending in eCommerce, retail, and digital marketing.
If you're growing a Shopify store, leading a retail team, or just trying to stay one step ahead, Add To Cart helps you stay sharp, confident, and up-skilled without the guesswork.
🎧 500+ episodes and counting
📬 Join our free eCommerce community, newsletter, and courses at addtocart.com.au
The $0 Tactic That Built a Multimillion-Dollar Brand | Before You Speak’s Sampling Strategy | #541
Episode 541
Sunday, July 27, 2025 • Duration 52:05
What happens when you take a simple daily habit like your morning coffee, and supercharge it with performance ingredients, influencer buzz and a Formula One partnership? You get Before You Speak, the Brisbane-based functional coffee brand co-founded by Jaryd Terkelsen. In this episode, Jaryd shares the caffeine-fuelled story behind Before You Speak’s rise from a D2C startup to a global ecommerce brand, now stocked in Woolworths, Ampol, Amazon Australia, and launching into the UAE.
In this episode, we’re covering:
Why and how functional coffee works
The shift from D2C to retail and how they landed in Woolies, Ampol & more
Going global: UAE expansion, Amazon growth, and F1 influence
Jaryd’s $1.5M lesson in shiny-object syndrome and finding focus
Subscription, loyalty, and creative hacks that actually moved the needle
The silky Irish AI ad that crushed Meta acquisition costs
Use code: ATCXBYS20 to get 20% off Hurry! offer ends 31 August 2025 at 11:59pm AEST. Not valid with other discounts, bundles, loyalty rewards or subscriptions.
Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul.
Kira Macleod-Finke from The Body Shop Australia | #540
Episode 540
Thursday, July 24, 2025 • Duration 08:58
Kira Macleod-Finke is the Head of Direct-to-Consumer at The Body Shop Australia, with previous roles across iconic retail brands including T2, Country Road, Trenery, and Jeanswest. She’s led major digital transformation initiatives, including a fast-tracked Shopify replatform and a full restructure of the DTC team to unite online and in-store.
In this episode, we cover:
How her team is making the most of “playtime” post-Shopify replatform
The tech she relies on, including noise-cancelling headphones and Claude AI
What a 400kg backyard smoker taught her about teamwork and persistence
How podcasts like Nudge and Add To Cart have shaped her leadership approach
In this Checkout episode, we get a behind-the-scenes look at Luke Matthews, the Head of IT at Camilla who’s helping drive international growth. Luke shares his experience building DIY drones, the underrated power of integration platforms like iPaaS, and why breathing techniques from James Nestor’s Breath are his secret weapon against stress. He also reflects on what brands like Kitchen Warehouse are doing right, his admiration for brands that prioritise operational excellence, and the endless prioritisation challenges that come with scaling a global retail business.
Luke Matthews is an experienced technology executive with over a decade leading digital transformation and innovation in retail. As Head of IT at Camilla Australia, he drives technology initiatives that enhance customer experience, streamline operations and support growth across physical and online stores. A former CTO at Kitchen Warehouse Australia, Luke championed digital advancements, including website optimisation, data-driven marketing, and click-and-collect solutions. He has also led major projects at Retail Directions, delivering software development and system localisation for global retailers. Luke’s expertise spans cybersecurity, AI/ML in retail, data analytics, cloud architecture and business process re-engineering. With a results-driven mindset, he consistently delivers solutions that boost profitability, efficiency and customer engagement.
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Real Ecommerce Talk: Success, Failure and Not Giving a F*ck with Anaita Sarkar | #441
Season 1 · Episode 441
Sunday, September 1, 2024 • Duration 01:00:05
In this episode of Add To Cart, we are joined by Anaita Sarkar, the Co founder of Hero Packaging and author of "Sell Anything Online." Anaita is a self confessed marketing and ecomm nerd with a massive Tik Tok following and a refreshing way of looking at life that only comes when you’ve had a few wins and a few bumps and bruises along the way. She’s been an accountant, a consultant, an ecom founder of Olivia & Co, a B2B founder for Hero Packaging, mentor, coach, lecturer, social media star and now author.
Her main gig, Hero Packaging, started as a solution for Anaita’s previous business, where she was using enormous amounts of plastic to ship her products, and is now a global company that has sold over 35 million compostable mailers and has over 73,000 customers. In this chat, Anaita shares her thoughts on the importance of cash flow management, the pros and cons of working with agencies, and the impact of content creation on brand visibility. Anaita is also extremely candid about a particularly tough time for her own business and how she coped.
What you'll learn in this episode:
The critical mistake that nearly pushed Hero Packaging into voluntary administration.
How customer demands led Hero Packaging to take control of their entire manufacturing process.
Anaita’s strategy for maintaining a growth mindset while keeping a close eye on profitability.
The surprising approach Anaita takes to social media, and why she ignores follower counts.
Links from this episode:
Hero Packaging Website. Learn more about Anaita's sustainable packaging solutions and their latest innovations.
Jesse Richardson from Kitted Thinking Tools | Checkout #440
Season 1 · Episode 440
Thursday, August 29, 2024 • Duration 08:46
Around 14 years ago, armed with a background in design and advertising and a man-crush on Stephen Fry, Jesse began a journey to popularise critical thinking, reason and understanding for the greater good. It started with a Creative Commons poster and deck of cards, grew into a crowd funded offering and is now a SaaS platform and a framework for businesses to harness the benefits of higher order thinking - backed by some of the internet’s biggest thinkers such as the founder of Duck Duck Go and Harvard psychology professors.
Started as a junior designer, some things happened, now the founder of the non-profit schoolofthought.org that has provided free critical thinking resources to over 30 million people, and technology and ecommerce startup Kitted Thinking Tools. You can contact Jesse at
From Kickstarter to Bunnings: Staying Alive with Tech Startup, Plant With Willow | #439
Season 1 · Episode 439
Sunday, August 25, 2024 • Duration 45:25
In this episode of Add to Cart, we dive into the world of tech-driven plant care with Jared Carlin and James Shamim, the founders of Plant With Willow. What started as a solution to a common household problem - keeping plants alive - has grown into a thriving business with a global reach. From a successful Kickstarter campaign to a strategic partnership with Bunnings, Jared and James share the innovative journey of Plant With Willow, a startup that combines hardware, software, and a passion for plants. The pair discuss how Plant With Willow went from idea to landing in households all over the world, how they struck up a strategic partnership with Bunnings that goes beyond just stocking their product and the power of customer feedback in building a successful piece of tech.
Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul.
Post-Purchase Potential: Turning Customer Service into Growth with Hamish McKay | #437
Season 1 · Episode 437
Sunday, August 18, 2024 • Duration 54:41
In this episode of Add To Cart, we are joined by Hamish McKay, the Co-founder of Order Editing. Hamish is a whip smart entrepreneur who has taken the ecommerce world by storm with his super fast-growing app that empowers customers to make post-purchase amendments and retailers to upsell post-purchase. Learning his trade creating merchandise for creators such as Mr Beast, Hamish has now expanded his reach globally, helping brands like The Oodi and Sheet Society revolutionise their customer experience.
Hamish explains how the sales opportunity does not end as soon as the customer exits the checkout. He shares why we should all be measuring CPT - Cost Per Ticket - as a key metric. And he shares how he uses LinkedIn to tell his story and create trust before securing the sale.
Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.
Anastasia Lloyd-Wallis from Retail Doctor Group & Martin Filz from PureProfile | Checkout #436
Season 1 · Episode 436
Thursday, August 15, 2024 • Duration 15:09
Welcome to the Checkout, where we dive deeper into the minds of our guests to learn more about their personal experiences and insights. Today, we have the pleasure of speaking two leading figures in consumer research.
Anastasia Lloyd-Wallis is a Research and Insights Specialist at Retail Doctor Group. She brings a wealth of knowledge about how emotions and personality traits drive consumer loyalty and is passionate about understanding the unique behaviours of Gen Z and Gen Alpha.
Martin Filz, CEO of Pure Profile, is an experienced leader in consumer insights and data analytics. Known for his innovative thinking, Martin is an avid user of AI for generating creative solutions and uncovering valuable insights from data.
Join us as we explore Anastasia and Martin's personal take on brands, tech and the retail landscape.
In this episode of Add To Cart, we are joined by Hannah Neumann, Head of Marketing at Hey Bud. Hey Bud create skincare products that deliver premium products combining nature and science. Started by three friends in 2019, the brand now has a global customer base in 90+ countries. Hannah has been a part of marketing teams at Styletread and L’Oreal before joining Hey Bud in 2022. In this chat, Hannah shares how Hey Bud focus on creating comprehensive product pages that prioritise customer questions, how they have blended science and fun to craft their distinct tone of voice and their impressive track record in pursuing experimental activations…Swifties may well know what I’m talking about.
Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul.
Nathan Bush is the host of the Add To Cart Podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, X or via email.
Got an idea, opportunity or just want to get involved? Whether you’re keen to sponsor Add To Cart, interested i
Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul.
Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul.
Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via
Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul.
Jared Carlin is a co-founder of Plant with Willow. An innovator by nature, Jared has over 12 years experience in product innovation, leading the identification, incubation and commercialisation of new products and services aligned to strategic innovation focus areas. Jared grew up in Western Australia’s southwest region and is a graduate of Curtin University in Perth.
James is a co-founder of Willow and has a background in business development, commercial, finance and operations across public, private, government and startup. He ventured into tech in 2016 and, prior to co-founding Willow, was part of a Deloitte Fast 50 tech winner. He’s Willow’s English Aussie and a savvy generalist across all business areas.
Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul.
Hamish McKay is the Co-founder of Order Editing, the first Shopify app to let customers amend their order after purchase. He founded the company when he was only 22 and working in customer service for a $40M eCom brand. 15 months later and the business has gone from zero to working with 620 merchants like Sheet Society, and $100M brands Represent Clo and The Oodie.
Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul.
Nathan Bush is an ecommerce consultant specialising in digital and ecommerce transformation.. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on
Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul.
With over a decade experience across Australia and the UK working for some of the biggest names in beauty and beauty retail, Hannah is a marketer who is here to push the boundaries of what can be achieved for a brand in this space. Now heading up Marketing for fast growing Aus skincare disruptor Hey Bud Skincare, her focus is on providing customers with a brand experience that feels more like a close friend recommending you something from their beauty shelf, not just another brand trying to convince you they’re bigger + better than the next, when in fact the only thing they have that is bigger is their marketing budget.
Nathan Bush is an ecommerce consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contac
Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul.
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