Explorez tous les épisodes du podcast Brand Chats
| Titre | Date | Durée | |
|---|---|---|---|
| The missing piece in most small business content strategies | 03 Sep 2024 | 00:12:19 | |
I have noticed that a lot of businesses are missing a key ingredient in their communication strategy. It is something that a lot of the big brands do really well, but something that small businesses often forget. A lot of small brands nail their educational content, but the real magic happens when brands can motivate their audience through inspirational content. In this episode, I will be chatting about the importance of inspirational content and how you can use it to take your content to the next level. | |||
| The most common re-branding mistakes that I'm seeing right now | 20 Aug 2024 | 00:16:15 | |
Thinking about a rebrand? I’ve had a few clients recently who are in the process of rebranding, but they have hit some hurdles by the time they come to me. In this episode, I am running through what I am seeing in the rebranding space so that if you are considering a rebrand, you can make sure you are going about it in the right way. | |||
| How to use brand story to captivate your audience | 05 Mar 2024 | 00:16:31 | |
All great brands use the power of story to captivate an audience. We all know what a story is but how does it apply to the branding and marketing world? 'Storytelling' is a word that gets thrown around a lot, so today we are going to knuckle down on how you can actually build a story that transforms how you communicate with your audience. In this solo episode, I dive into the science of storytelling and why it is important in the brand-building process, as well as the key ingredients that will form your brand story. I'll walk through some examples to show you how the best brands use story and how you can create a captivating story within your small business. Learn more about Darby's brand strategy projects | |||
| How to build a brand that resonates with Gen Z with Milly Bannister | 20 Feb 2024 | 00:23:43 | |
In this episode, I'm chatting with the incredible Milly Rose Bannister, an award-winning founder, Gen Z specialist and creative director who is absolutely thriving in the social impact space. She is the founder and Managing Director of Allknd with her personal and brand digital content reaching more than 5 million young Australians each year. We chat about the Allknd brand evolution as well as Milly’s personal branding journey. Milly shares her insights into the ways in which brands should be speaking to the next generation as well as tips for building a personal brand. HINT: it’s a marathon, not a sprint. Say hello to Milly and I on socials, and let us know your favourite takeaways from this episode! Learn more about Milly | |||
| Behind the brand: chatting about Crocs with Jill Absolom | 06 Feb 2024 | 00:40:07 | |
In this behind the brand chat, I am joined by co-host Jill Absolum to chat about the Crocs revolution. When Crocs first launched, they were considered a daggy brand with ugly shoes that most people wouldn’t want to be caught wearing. Fast forward 12 years and now the world's biggest celebrities are wearing Crocs, they are often spotted on the runway and they have become a popular choice of footwear for all kinds of occasions. In this chat, Jill and I unpack how exactly they have transformed their brand through their targeting, strategic collaborations and partnerships, personalisation strategies and staying true to their purpose. We dive into innovation, and creativity and provide some juicy tips for small businesses that are hoping to make waves in their industry. | |||
| Attracting your dream clients through authentic brand-building with Jazz Kostov | 23 Jan 2024 | 00:49:44 | |
In this episode, I'm chatting with the wonderful Jazz Kostov, a passionate sleep consultant who is busy growing two brands as the proud founder of Let’s Sleep and a co-founder of Beyond Sleep School. Jazz has absolutely nailed her unique approach to brand-building by showing up authentically through her personal brand and in this chat we dive into it all!
Say hello to Jazz and I on socials, and let us know your favourite takeaways from this episode! | |||
| Behind the brand: chatting about Who Gives A Crap with Loan Kien | 12 Dec 2023 | 00:46:58 | |
In this 'behind the brand' episode, I am joined by co-host Loan Kien to chat about a crowd favourite, Who Gives A Crap. We chat about how exactly they have made purchasing toilet paper a fun and meaningful experience. We analyse their brand name, and how they infuse personality to cut through the noise. Loan and I review the Who Gives A Crap visual brand, their Christmas campaign and their stand-out marketing strategy Even without a creative team or big budgets, there is so much goodness that small businesses can learn from this unforgettable brand. At the end of the episode, Loan and I share our top lessons from this strategy deep dive to help you grow an irresistible brand. 2023 ‘Stack A Tree’ Christmas campaign Spotify wrapped Instagram post Say hello to us socials, and let us know what you think about the Who Gives A Crap brand strategy! | |||
| How to not lose momentum with your brand over the summer holidays | 28 Nov 2023 | 00:18:47 | |
In this solo episode, I'm chatting about how to not lose momentum with your brand over the summer holidays. With so many business owners in the thick of the Christmas rush, it's easy to ignore your own branding efforts. You absolutely deserve a break, but my taking a few strategic actions now, your brand will be prepped and primed for the summer season. | |||
| Using your voice to become a go-to personal brand with Jacqui Maloney | 14 Nov 2023 | 00:33:28 | |
In this episode I'm chatting Jacqui Maloney, a crazy-talented public speaking and media coach who is on a mission to empower all women to take up space and be seen and heard. In world of AI and with potentially thousands of competitors fighting for the attention of your target audience, using your voice (and face), is the best way to build genuine relationships and stand out from the crowd. So in this chat, we are diving into it all!
Say hello to Jacqui and I on socials, and let us know your favourite takeaways from this episode! Connect with Jacqui on Instagram | |||
| Four reasons to rebrand in 2024 | 31 Oct 2023 | 00:20:40 | |
Thinking about a rebrand in 2024? Rebranding is an exciting and refreshing experience that can transform the way your ideal clients think and feel about your brand. But, if you undergo a rebrand for the wrong reasons, it could confuse your audience, and negatively impact the way you are perceived in your industry. So in this solo episode, I am diving into the four key reasons for you to consider a rebrand in 2024. If you are on the fence, this one is for you! I'd love you to say hello on Instagram and share your favourite takeaway from this episode. | |||
| How to create time for your branding and marketing with Christie Flora | 25 Oct 2023 | 00:37:09 | |
In this episode I'm chatting with productivity queen, Christie Fora. Christie Flora is a Time Trainer and the Owner of florandorder. She is on a mission to eliminate overwhelm, so in this chat, we talk about how you can actually start to make time and space for important tasks in your business including your branding and marketing. Christie shares her insights into the importance of giving your business the love it deserves, and organising a schedule that sets your future self up for success. We chat about setting targets, working at the time of day that suits your productivity, and how you can tap into your menstrual cycle to organise your schedule! Christie also shares some tips for getting out of a creative rut, so that you are making the most of your marketing time when you get to it. Say hello to Christie and I on socials, and let us know your favourite takeaways from this episode! https://www.instagram.com/darbylyndon/ | |||
| Behind the brand: chatting about Heaps Normal with Sarina Lowe | 10 Oct 2023 | 00:36:18 | |
In this 'behind the brand' episode, I am joined by co-host Sarina Lowe to chat about a brand that is making waves at the moment, Heaps Normal. Sarina is a Partnerships Strategist with a passion for creating partnerships with purpose and helping brands to link their partnership strategy with their business values and objectives. We are both obsessed with the Heaps Normal brand so in this episode, we chat about how exactly Heaps Normal has become a leader in the booming non-alcoholic beverages industry. The Heaps Normal story is based on the simple belief that there are things in life that are too good to be wasted. We chat about how they have built a brand that is built from their ‘why’ to create serious impact, as well as their creativity in using humour to shift perceptions around their industry. We dive into their message, their marketing strategy and how they have leveraged partnerships to amplify their brand. Learn more about Heaps Normal: Website https://heapsnormal.com/ ‘Just say no to water’ campaign https://heapsnormal.com/pages/just-say-no-to-water Mazda partnership https://www.mazda.com.au/mazda-news/the-mazda-bt-50-pub/ Support Act partnership https://mumbrella.com.au/heaps-normals-bold-campaign-to-break-the-link-between-live-music-and-getting-fucked-up-788893 Say hello to Sarina and I on socials, and let us know what you think about this powerhouse brand! https://www.instagram.com/darbylyndon/ | |||
| My proven formula for understanding your ideal client's pain points | 06 Aug 2024 | 00:17:27 | |
When building a business and a brand, knowing your target audience is essential. Your target audience is who you ultimately want to work with, and when you understand your audience deeply, it will mean that you can communicate with more impact and meaning. One of the key ingredients that you need to know about your audience is their pain points or problems. Because, when you can use this in your messaging, your ideal clients will feel seen and heard. Today I will run you through my proven formula for determining your audience's pain points, and how you can use this information to take your brand message to the next level. | |||
| Building a brand on LinkedIn with Karen Hollenbach | 12 Sep 2023 | 00:36:24 | |
In this episode, I'm chatting with the wonderful Karen Hollenbach, an independent LinkedIn Specialist Consultant, Educator, Writer & Speaker. I speak with so many business owners who are obsessed with Instagram and forget about the opportunities they could be tapping into on LinkedIn. I am guilty of it but today we are demystifying the world of LinkedIn! Karen offers a unique perspective to help individuals and organisations use LinkedIn better to achieve their professional goals. We chat about whether it is the right channel for every business and how to get started with 'putting yourself out there'. Karen shares her insights into thoughts on showing up meaningful and the importance of patience as well as leaning into what feels right. If you are curious about the world of LinkedIn, this one is for you! Karen Hollenbach LinkedIn Profile Karen Hollenbach on Substack - Confessions of an Ambivert LinkedIn Features on Think Bespoke's knowledge base: How to Browse LinkedIn Profiles Anonymously How to Maximise LinkedIn Private Mode How to Decide if LinkedIn Creator Mode is Right For You How to Write a Newsletter on LinkedIn | |||
| Behind the brand: chatting about Go-To Skincare with Cass Ponton | 29 Aug 2023 | 00:48:12 | |
In this 'behind the brand' episode, I am joined by co-host Cass Ponton to chat about one of our favourite brands, Go-To Skincare. In this episode, we chat about how Zoe and her team positioned Go-To as literally the 'go-to' brand in their category. We analyse their use of personality and voice as well as their totally relatable and creative marketing strategy. Cass and I review the use of collaborations and brand extensions to expand their reach. We question whether Go-To would be as successful without Zoe’s personal brand and what the future holds for this powerhouse brand! Learn more about Go-To: https://gotoskincare.com/ https://www.fourpillarsgin.com/products/four-pillars-gin-my-new-go-to-gin https://www.instagram.com/gotoskincare/ Say hello to Cass and I on socials, and let us know what you think about Go-To! https://www.instagram.com/darbylyndon/ https://www.instagram.com/goodchatmedia/ https://www.goodchatmedia.co/home | |||
| Building a brand in the world of AI and Chat GPT with Remi Audette | 27 Jun 2023 | 00:26:59 | |
In this episode, I'm chatting with the amazing founder of Sunday Best Digital, Remi Audette. Remi runs one of Australia's few female-led SEO agencies and has established a reputation for delivering effective brand-building SEO and strategic content marketing solutions. Today we are chatting about a topic that is generating a lot of interest in the business world - AI and Chat GPT! Remi shares her insights into how you can utilise AI tools to run and market your business, as well as what we all need to be aware of when using AI to build a brand. Say hello to Remi and I on socials, and let us know your favourite takeaways from this episode! https://www.instagram.com/darbylyndon/ https://www.instagram.com/sundaybestdigital/ https://www.sundaybestdigital.com.au/start-here/ | |||
| What is branding and why it can make or break your business | 13 Jun 2023 | 00:09:53 | |
A lot of business owners think branding is about logos and colours and websites and Instagram, but it goes much deeper than that so I am excited to peel away all of the layers today in this solo episode! Tune in as I chat through what branding means and why it is so important. I'd love you to say hello on Instagram and share your favourite takeaway from this episode! https://www.instagram.com/darbylyndon/ | |||
| How to invest in brand building during tough economic times with Fi Johnston | 30 May 2023 | 00:34:00 | |
In this episode, I'm chatting with the wonderful founder of Peach Business, Fi Johnston. Fi is a business and finance strategist helping business owners want to make a profit and create a positive impact. In this episode, we chat about the relationship between business strategy and brand strategy, and how important it is for business owners to zoom and get clear on these big-picture strategies before diving into doing! We also chat about how finance strategy impacts decisions in branding, the difference between investing and costs within your branding and marketing, as well as tips to help small business owners navigate these challenging economic times. Say hello to Fi and I on socials, and let us know your favourite takeaways from this episode! https://www.instagram.com/darbylyndon/ | |||
| Living by your vision and values to build a purpose-driven brand with Ali Adey | 16 May 2023 | 00:47:14 | |
In this episode, I'm chatting with the incredible founder of She Mentors, Ali Adey. She Mentors is a membership that first started in 2018 as a Melbourne MeetUp group and has since evolved into a tech platform and community packed full of women who genuinely want to help each other succeed. We talk about the She Mentors brand story including the evolution of the brand, as well as the ways in which Ali has built a brand with impact front and centre. We dive into the importance of having a brand mission as well as values to guide decision-making and growth. Say hello to Ali and I on socials, and let us know your favourite takeaways from this episode! https://www.instagram.com/darbylyndon/ https://www.instagram.com/shementors/ | |||
| Promoting your brand experience through the power of imagery with Grace Costa | 02 May 2023 | 00:33:49 | |
In this episode, I'm chatting with brand photographer Grace Costa about promoting your brand experience through the power of photos and imagery. We talk about trends in personal branding and photography as well as the role of images in brand building. This conversation highlights the importance of understanding your brand strategy when capturing brand images and Grace gives us some tips for how you can start building out your library of brand images. Say hello to Grace and I on socials, and let us know your favourite takeaways from this episode! | |||
| Understanding consumer psychology to stand out from the crowd | 18 Apr 2023 | 00:12:55 | |
In this episode, we are diving into a topic that I believe is the secret ingredient to building a stand-out brand - consumer psychology! Consumer psychology is all about understanding what your audience thinks and feels in their decision-making process. Once you understand what makes your audience tick, you will be able to clearly and confidently communicate your message in a way that captures their attention. This chat dives into two key components of consumer psychology and how business owners can start to apply these concepts to build their brand and deepen their connections with their ideal clients. Come over and say hey on Instagram Learn more about brand therapy | |||
| Pricing that aligns with your brand value with Anna Lamb | 04 Apr 2023 | 00:28:16 | |
In this episode, I'm chatting with the wonderful Anna Lamb about pricing your services to align with your brand strategy. Anna is the founder of Uplifting Value, mentoring female-led business owners in owning their value and pricing accordingly. I'm excited to share this conversation because I know that so many female service providers struggle to feel confident in their pricing. But, undervaluing yourself is something that will significantly impact your profitability and how people perceive your brand. We talk about why it's so hard to price your services, how to take a value-based approach, and why it is important to consider your brand and business strategy as part of your pricing strategy. Say hello to Anna and I on socials, and let us know what you thought of the episode! https://www.instagram.com/darbylyndon/ https://www.linkedin.com/in/annalamb/ https://www.instagram.com/upliftingvalue/ https://www.upliftingvalue.com.au/ | |||
| Using CEO psychology to build a confident brand with Monique Harding | 21 Mar 2023 | 00:28:13 | |
In this episode, I'm chatting with the beautiful Monique Harding about all things mindset. Creating a brand strategy is one thing, but having the confidence to show up for your brand is another key ingredient to success. Imposter syndrome, anxiety and self-doubt are all things that many business owners experience when trying to show up for their brand and grow their business. It's something that I know holds so many people back so in this chat with Monique, we dive into all things mindset and ways for business owners to reframe their thinking to manage fear and move forward with a positive frame of mind. One of my favourite parts of the chat was diving into the idea of CEO psychology and how business owners can start to embody this mindset to confidently grow their brand and create a business that they love. Say hello to Monique and I on socials, and let us know what you thought of the episode! https://www.instagram.com/darbylyndon/ https://www.instagram.com/moniqueharding_/ https://www.moniqueharding.co/ | |||
| Using video to build a personal brand with Lisa Stockman | 11 Jun 2024 | 00:27:03 | |
In this episode, I'm chatting with the very talented Lisa Stockman. Lisa is a personal stylist based in Melbourne who is killing it with her personal brand. She has built an engaged audience online and is using video to build a brand that people love and remember. In this chat, Lisa shares her brand story and plenty of insights that other service-based business owners can learn from.
Say hello to Lisa and I on socials, and let us know your favourite insights from this episode! | |||
| The #1 reason why you struggle to create content | 07 Mar 2023 | 00:09:17 | |
I regularly speak to many business owners who are completely overwhelmed and frustrated when it comes to creating content. So in this solo episode of brand chats, I'm chatting about the real reason why you struggle to create content in your business. HINT: It's nothing to do with your marketing strategy! Tune in as I chat through where you're most likely going wrong and what you need to do to get on the right track. I'd love you to say hey on Instagram and let me know what you thought of the episode! https://www.instagram.com/darbylyndon/ | |||
| Finding your brand sound with Kathy Rast | 21 Feb 2023 | 00:36:34 | |
This week I'm chatting with the wonderful Kathy Rast about finding your brand sound! Have you ever thought about utilising the power of sound for your brand? Many business owners recognise the importance of brand visuals but tapping into the other senses is a powerful way to get clear on your brand strategy. Brand sound is a topic that not many people are talking about! Kathy shares her experiences with sound to help business owners align their brand voice, improve the way they communicate and show up in a way that is aligned with their style and personality. Say hello to Kathy and I on socials, and let us know what you thought of the episode! https://www.instagram.com/darbylyndon/ https://www.instagram.com/kathy.l.rast.linguistiologist/ | |||
| Getting your brand out there in 2023 | 07 Feb 2023 | 00:15:51 | |
In this episode of brand chats, I'm doing my very first solo episode, chatting about how to get your brand out there in 2023! I have noticed that a lot of business owners in my network are saying that this year is the year that they really want to 'get their brand out there'. But it is something that is easier said than done! So in this episode, I'm diving into how you can make this a reality. We chat through four key questions that you can ask yourself if you are hoping to increase your reach and visibility this year. I'd love you to say hey on Instagram and let me know what you thought of the episode! https://www.instagram.com/darbylyndon/ | |||
| Owning your niche with Katherine Persoglia | 24 Jan 2023 | 00:23:22 | |
In this episode of brand chats, I'm chatting with founder of Property Before Prada, Katherine Persoglia. Katherine has built a beautiful brand that has made a mark in her industry and in this episode we unpack it all! We chat about the Property Before Prada business story including how Katherine came up with the Property Before Prada brand name, and how this impacted her niche. Niching is a topic that comes up A LOT in the business world and we dive into what that looked like for Property Before Prada as well as how Katherine was able to grow her business through the power of social media and showing up consistently. I think you’re going to love this one! Say hello to Katherine and I on socials, and let us know what you thought of the episode! https://www.instagram.com/darbylyndon/ https://www.instagram.com/propertybeforeprada/ | |||
| Using systems to improve your brand experience with Nicole Smith | 29 Nov 2022 | 00:38:26 | |
In this episode of brand chats, I'm chatting with founder of the Artisans Business Solutions, Nicole Smith. Nicole is a Virtual COO, Business Operations Specialist, Procedures & Systems Designer and ClickUp Queen, passionate about supporting business owners to develop their unique working style and design a business that aligns with the life they want to be living. Operations is important for managing the day to day of your business, but in this chat we also focus on how to use your systems to improve your brand experience. Creating an amazing brand experience is key to making sure your clients and customers are getting the WOW factor when they work with you, not only because of your expertise but because everything is made easy for them.
Say hello to Nicole and I on socials, and let us know what you thought of the episode! https://www.instagram.com/darbylyndon/ https://www.instagram.com/theartisanssolutions/ | |||
| Getting more eyes on your brand with Rhiannon Carnohan | 22 Nov 2022 | 00:37:22 | |
In this episode of brand chats, I'm chatting with SEO expert, Rhiannon Carnohan. SEO is a scary world for many small business owners but Rhiannon is passionate about making SEO easy for business owners to understand and implement! Getting found on Google is important for brand visibility and something that often gets left behind. We're chatting about all things SEO, small business and digital nomad life! • Life as a digital nomad • Why SEO can be so overwhelming • Benefits of focusing on SEO for your business • Tips for getting started with all things SEO • Outsourcing or DIYing your SEO? Say hello to Rhiannon and I on socials, and let us know what you thought of the episode! https://www.instagram.com/darbylyndon/ https://www.instagram.com/rhiannoncarnohan/ The SEO starter pack: https://www.theseostarterpack.com/ | |||
| Showing up authentically with Chantelle Gallow | 15 Nov 2022 | 00:42:33 | |
In this episode of brand chats, I'm chatting with the wonderful founder of Piece by Piece Wellness, Chantelle Gallow. Chantelle is a multi-passionate, zig zagging solopreneur working with organisations as an employee wellbeing consultant, 1:1 with clients as a Transformational coach and facilitating movement as a Pilates instructor. As a facilitator, coach and speaker Chantelle is deeply passionate about helping people to create a home within themselves so that they can reach for their wildest wants. We chat about the importance of authenticity in the business world and how to show up in a way that feels aligned.
Say hello to Chantelle and I on socials, and let us know what you thought of the episode! https://www.instagram.com/darbylyndon/ https://www.instagram.com/piecebypiecewellness/ Piece by Piece wellness website (group program coming soon!): https://www.piecebypiecewellness.com/ | |||
| Creative branding as a multi-passionate business owner with Sherise Fleming | 08 Nov 2022 | 00:35:34 | |
In this episode of brand chats, I'm chatting with Sherise Fleming, a Central Gippsland photographer and digital creative. Sherise has built two creative businesses and also promotes her personal brand. In this episode, we chat about juggling multiple brands, the power of social media and standing out through creativity and personality!
Say hello to Sherise and I on socials, and let us know what you thought of the episode! https://www.instagram.com/darbylyndon/ https://www.instagram.com/sherisefleming/ https://www.instagram.com/centralgippslandphotography/ https://www.instagram.com/brightenyourdaydigital/ | |||
| Creating a brand that oozes personality with Sam Bright | 01 Nov 2022 | 00:29:21 | |
In this episode of brand chats, I'm chatting with ads expert and founder of 'Ads For Breakfast', Sam Bright. Sam's brand oozes personality and makes the overwhelming world of Facebook ads a little easier for business owners to understand and execute. We chat about Sam's brand story as well as tips for those who are thinking about utilising Facebook ads to grow their brand!
Say hello to Sam and I on socials, and let us know what you thought of the episode! https://www.instagram.com/darbylyndon/ https://www.instagram.com/ads_forbreakfast/ https://adsforbreakfast.com.au/ Sam's Patreon membership: https://www.patreon.com/adsforbreakfast | |||
| Outsourcing your brand management with Natalie Kidcaff | 25 Oct 2022 | 00:22:42 | |
In this episode of brand chats, I'm chatting with my amazing client, Natalie Kidcaff. Natalie is a strategic accountant who helps business owners to link their business strategy with their financials so that they can see sustainable growth. She is passionate about helping business owners stop stressing about how it all works financially so that they can start focusing on what matters to make their dreams a reality. I worked with Natalie to set up her marketing strategy and now I support her with brand management, all the way from social media content to email marketing and everything in between. In this episode, we chat about Natalie's story, our work together and the power of outsourcing!
Say hello to Natalie and I on socials, and let us know what you loved most about the episode. https://www.instagram.com/darbylyndon/ https://www.instagram.com/beyond_cfo/ https://www.linkedin.com/in/nataliebeyondcfo/ https://www.facebook.com/BeyondCFO Pricing your product to make a profit (Gold Coast event): https://bit.ly/3TmYrvv | |||
| Behind the brand: chatting Duolingo with Mia Fileman | 28 May 2024 | 00:37:07 | |
In this ‘behind the brand’ chat, I sit down with co-host Mia Fileman to explore the magic behind Duolingo, the world's most popular language-learning app. Known for its creative storytelling and innovative marketing strategies, Duolingo has captivated audiences on TikTok and beyond. Mia, the founder of Campaign Del Mar and a global marketing strategist, brings her insight to our discussion as we dissect how Duolingo has built such a compelling brand. We'll uncover the secrets to their integrated marketing approach and share valuable insights for small business owners who are ready to take their brand to the next level. Watch the Love Language campaign Watch the Duolingo on Ice campaign | |||
| Using your voice to grow your brand with Sally Prosser | 04 Oct 2022 | 00:32:34 | |
In this episode of brand chats, I'm chatting with voice and public speaking coach, Sally Prosser. Sally works with top journalists and broadcasters, as well as executives and business owners, to help them speak with confidence, clarity and charisma. We chat about Sally's story, the power of voice and how you can use it to grow your brand.
Say hello to Sally and I on socials, and let us know your favourite part of the episode. You can also learn more about Sally's 'Speak Up For Your Business program in the links below! https://www.instagram.com/darbylyndon/ https://www.instagram.com/sallyprosservoice/ https://www.tiktok.com/@sallyprosservoice Speak Up For Your Business: https://sallyprosser.mykajabi.com/speak-up-for-your-business | |||
| Building a business, brand and partnership with Hayleigh Watson and Jordan Koster | 27 Sep 2022 | 00:27:04 | |
In this episode of brand chats, I'm chatting with Hayleigh Watson and Jordan Koster, founders of the Girls Gotta Work podcast! Hayleigh and Jordan are both business owners and have now come together to create a community where they share the rad, the bad and the mad reality of running a business, providing a space to help small biz owners feel a little less alone. In this chat, we dive into the behind-the-scenes of building a brand in a partnership! We talk about the story behind Girls Gotta Work and how Hayleigh and Jordan were able to bring one vision together to build a brand that supports others who are navigating the business world in their twenties. Hayleigh and Jordan discuss their experience and thoughts on what makes a successful partnership, as well as tips for those who are considering partnering up with a friend to create a business and a brand. Make sure you check out the Girls Gotta Work Podcast! Apple Podcasts: https://podcasts.apple.com/au/podcast/girls-gotta-work/id1620270546 Instagram: https://www.instagram.com/girlsgottaworkpodcast/ TikTok: https://www.tiktok.com/@girlsgottaworkpodcast Say hello to Jordan, Hayleigh and I on socials, and let us know what you thought of the episode! https://www.instagram.com/darbylyndon/ https://www.instagram.com/halihelper/ https://www.instagram.com/scrunchsocial/ Tune in to the Girls Gotta Work: https://bit.ly/3dgLuUc | |||
| Expanding your brand visibility with Anna Scott | 20 Sep 2022 | 00:28:04 | |
In this episode of brand chats, I'm chatting with Visibility Coach, Anna Scott. With decades of experience in PR & Branding, Anna supports her clients with the confidence and know-how they need to increase their visibility and grow their audience. She empowers passion-led women in business to become their own Hype Women so they can become noteworthy in their industry and take their business to the next level. We chat about Anna's story and tips for business owners who are ready to get their brand out there and have fun doing it!
Say hello to Anna and I on socials, and let us know what you thought of the episode. Anna has a new program coming soon, so make sure you check it out via the link below! https://www.instagram.com/darbylyndon/ https://www.instagram.com/annascott.pr/ https://www.annascott.com.au/ Anna's new program: https://bit.ly/3dgLuUc | |||
| Finding your personal brand style with Jude Stevens | 13 Sep 2022 | 00:25:52 | |
In this episode of brand chats, I'm chatting with personal stylist, Jude Stevens. Jude helps corporate professionals and entrepreneurs to create a stylish, elegant and authentic look. She is passionate about helping her clients find a style that aligns with their personal brand, so they feel confident and shine for any occasion! We chat about Jude's brand story as well as tips and tricks for owning your own unique style as part of your personal brand. • Why personal brands are so important • How personal style plays a role in your personal brand • Preparing an outfit for a brand photoshoot • Tips for a spring wardrobe refresh! Say hello to Jude and I on socials, and let us know what you thought of the episode! https://www.instagram.com/darbylyndon/ https://www.instagram.com/stylingbylumiere/ https://stylingbylumiere.com.au/ | |||
| Storytelling secrets with Michelle Newell | 30 Aug 2022 | 00:23:21 | |
In this episode of brand chats, I'm chatting with Michelle Newell, founder of The Storytelling Business. Through the Storytelling Business, Michelle helps biz owners fall in love with their business and brand again. We chat about Michelle’s brand story, and tips for brands who are looking to create connections through the power of stories:
Say hello to Michelle and I on socials, and let us know what you thought of the episode! https://www.instagram.com/darbylyndon/ | |||
| Amplifying your brand through partnerships with Sarina Lowe | 23 Aug 2022 | 00:29:31 | |
In this episode of brand chats, I'm chatting with Sarina Lowe, founder of The Androsia Connection. Sarina is a Partnerships Strategist with a passion for creating partnerships with purpose and helping brands to link their partnership strategy with their business values and objectives. We chat about Sarina's brand story, how she found her sweet spot after niching into partnerships, and tips for business owners who are ready to amplify their brand through the power of collaboration.
Say hello to Sarina and I on socials, and let us know what you thought of the episode! https://www.instagram.com/darbylyndon/ https://www.instagram.com/the_androsia_connection/ | |||
| How to showcase your brand on your website with Melissa Willcocks | 16 Aug 2022 | 00:22:41 | |
In episode 10 of brand chats, I'm chatting with digital marketing strategist and website designer, Melissa Willcocks. Melissa is passionate about creating high-converting websites and helping small businesses build to grow organically. In this episode, we chat about Melissa’s brand story as well as tips and tricks for amplifying your brand by creating a stand-out website!
Say hello to Melissa and I on socials, and let us know what you thought of the episode! https://www.instagram.com/darbylyndon/ | |||
| Creating connection through words with Emma McMillan | 09 Aug 2022 | 00:32:17 | |
In this episode of brand chats, I'm chatting with educator, copywriter, copy coach and podcast host, Emma McMillan. Emma believes every small business deserves great copy. In her work as a copy coach, she empowers individuals with the skills, confidence and accountability they need to connect authentically - and consistently - with their audience! We chat about Emma's brand story as well as tips and tricks for connecting with your audience through words. • navigating the process of working with a brand strategist • niching down and owning your uniqueness • humanising your brand to create stronger connections • copywriting tips for small business owners Say hello to Emma and I on socials, and let us know what you thought of the episode! https://www.instagram.com/darbylyndon/ https://www.instagram.com/emmamcmillancopy/ | |||
| Talking brand strategy meets business strategy with Kristy Robinson | 02 Aug 2022 | 00:33:00 | |
In this episode of brand chats, I'm chatting with Kristy Robinson, a small business coach, founder, and podcast host. Through her coaching programs and the Run Your Business Like a Boss podcast, Kristy helps small business owners navigate the messy middle to create a sustainable business, they genuinely love. Kristy shares her business journey as we dive into all things brand and business strategy!
Say hello to Kristy and I on socials, and let us know what you thought of the episode! https://www.instagram.com/darbylyndon/ https://www.instagram.com/kristyrobinson_consulting/ | |||
| Standing out in a competitive industry with Sharon Crombie | 26 Jul 2022 | 00:26:49 | |
In this episode of brand chats, I'm chatting with the founder of Micro Chilli, Sharon Crombie. Sharon has created a brand that stands out from the crowd. She's a bookkeeper who has added, colour, fun and flavour to her brand. It aligns with her personality and connects with her clients who are ready to go from 'hot mess to flamin’ success'! Tune in to hear about Sharon's experience and how she built her dream brand after multiple failures and years of testing and learning. If you're a service provider operating in a competitive space, this one is for you! We dive into the importance of building a strategy, staying true to your vision and goals and the power of connecting with your audience through your branding. Say hello to Sharon and I on socials, and let us know what you thought of the episode!
| |||
| Measuring your brand performance with Brooke Huckerby | 14 May 2024 | 00:46:14 | |
Are you exhausted by marketing and all of the things you need to do to build your brand? I speak with so many business owners who are overwhelmed by the time, energy and money required to effectively build a brand. Today I’m chatting with Pennlytics founder and data enthusiast Brooke Huckerby about how to measure your brand performance so that you can start to use your time and resources strategically.
Say hello to Brooke and I on socials, and let us know your favourite takeaways from this episode! Connect with Brooke on Instagram | |||
| Amplifying your brand through podcasting with Cass Ponton | 19 Jul 2022 | 00:29:46 | |
In this episode of brand chats, I'm chatting with podcast whiz, Cass Ponton! Cass helps fabulous businesswomen get their voices heard, get their time back and gain incredible aligned clients by launching and managing podcasts. In this episode, we cover:
Say hello to Cass and I on socials, and let us know what you thought of the episode! | |||
| Chatting brand identity and design with Georgia Mussett | 12 Jul 2022 | 00:35:09 | |
In this episode of brand chats, I'm chatting with the founder of Gemu Design Studio, Georgia Mussett. Georgia brand designer, strategist and business coach as well as a mum of two toddlers, juggling it all to create a multiple six-figure businesses, working with her ideal clients. We chat all about the design side of branding and tips for bringing your brand strategy to life through visuals. Say hello to Georgia and I on socials, and let us know what you thought of the episode! https://www.instagram.com/darbylyndon/ | |||
| Sharing your unique brand story with Mariah MacInnes | 05 Jul 2022 | 00:37:56 | |
In the next episode of brand chats, I'm chatting with the wonderful Mariah Macinnes! Mariah is the Founder of Content Queen, a passionate traveller, and a storytelling queen. She has a unique story to share after choosing to take her freelance business full time, navigating health challenges and building her own content agency. In this episode, we chat about owning your unique brand story, the power of being transparent in sharing your story, and attracting the right clients through your uniqueness. Mariah also shares some amazing tips for planning your content, storytelling and navigating the challenges of juggling it all as a business owner. Say hello to Mariah and I on socials, and let us know what you thought of the episode! https://www.instagram.com/darbylyndon/ https://www.instagram.com/contentqueenmariah/ | |||
| The power of personal brands with Melissa Martin | 28 Jun 2022 | 00:31:29 | |
In this episode of brand chats, I'm chatting about the power of personal branding with personal branding photographer, Melissa Martin. Personal branding is such a powerful tool for service providers and for relationship building. Today, Mel and I dive into some of the important things to consider when building your personal brand!
Say hello to Mel and I on socials, and let us know what you thought of the episode! https://www.instagram.com/darbylyndon/ | |||