Looking for expert tips on how to launch, grow, and monetize your podcast? You’re in the right place! As It Relates to Podcasting is your go-to resource for entrepreneurs, business owners, content creators, coaches, and consultants who want to leverage podcasting to build their brand, boost their business, and create meaningful connections with their audience.
Hosted by full-time podcast strategist and producer Simona Costantini, this show dives into everything you need to know—from successfully starting your podcast to growing your listener base and turning your show into a revenue-generating machine. Whether you’re looking to optimize your strategy or hitting record for the first time, you’ll find practical insights that cut through the noise.
Each episode breaks down actionable strategies for burning questions like:
- How do I successfully launch my podcast and stand out from the crowd?
- What are the most effective ways to increase my downloads and grow my audience?
- How can I monetize my podcast without overwhelming my listeners?
- What steps should I take to attract sponsors, partners, and collaborations?
- How can I use my podcast to drive clients, customers, and revenue for my business?
- What are the best tools and systems for running a smooth, stress-free podcast?
This show isn’t about fluff or recycled advice—it’s all about providing real-world tips, tested strategies, and expert guidance to help you avoid burnout, stay consistent, and scale your podcast into a successful platform. Through solo episodes and deep-dive roundtables, you’ll gain access to insider knowledge that helps you sidestep common podcast pitfalls and maximize your impact.
Tune in weekly as we cover everything from content creation and audience engagement to advanced marketing tactics and monetization methods that actually work. Plus, get exclusive backstage access to tips and resources you won’t find anywhere else, so you can fast-track your growth and start seeing results.
Subscribe now and take the next step in turning your passion for podcasting into a profitable venture that reaches and resonates with your ideal audience!
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Données mises à jour le 18/10/2026
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Why I Paused My Podcast for Six Months and How I’m Coming Back | Simona Costantini
jeudi 8 octobre 2026 • Durée 13:30
Podcast growth in 2026 means more than climbing the charts on Apple Podcasts and Spotify. It means showing up as the answer when someone asks an AI platform a question in your niche. If your show isn't coming up in those answers, the listeners who need you most can't find you. And in every workshop Simona Costantini has led lately, podcasters say the same thing: they're struggling to connect with their audience and get in front of the right people.
In this episode of As It Relates to Podcasting, Simona Costantini, Founder and CEO of VOLT Productions and a judge for the Signal Awards, the International Podcast Awards, and the Women in Podcasting Awards, returns after six months away welcoming her daughter. She shares what she's seeing across the podcast industry, why VOLT Productions now optimizes every client show for SEO, AEO, and GEO, and how VOLT's new podcast guest pitching service is landing clients on the right shows. You'll also get a preview of her 10 podcast growth systems, the workshop framework she's delivered at events over the last six months, plus a simple AI search test you can run on your own show today. You deserve to be heard. Let's make sure you're found.
In this episode:
Podcast growth in 2026 depends on visibility working in tandem: guest appearances, strong guests on your own show, niche solo episodes, and content built for how algorithms search today.
AI search optimization for podcasts goes beyond SEO. Simona explains why AEO and GEO decide whether your show comes up as the answer when someone asks an AI platform a question.
A simple AI search test you can run today: type your ideal listener's questions into your favorite AI platform, note which shows come up, then study their titles, descriptions, and show notes.
Why your podcast title, show description, episode titles, and show notes all matter for discoverability, and how each one helps search engines match your show to the right listener.
How podcast guest pitching builds visibility, and why VOLT Productions added a pitching service that books clients as guests on other shows and finds guests for their own podcasts.
Why Simona called a full hiatus instead of publishing inconsistently, and why she chose to wait until she could deliver episodes that are truly worth your time.
What's next on As It Relates to Podcasting: a weekly series on Simona's 10 podcast growth systems, plus the fall return of her Happiness Happens podcast.
AI for Podcasters in 2026: The Right Way to Use AI Without Losing Your Voice
jeudi 26 février 2026 • Durée 13:18
AI for podcasters is everywhere in 2026.
But faster does not automatically mean better.
In this episode of As It Relates to Podcasting, Simona breaks down the right way to use AI in your podcast workflow without sacrificing originality, emotional nuance, or trust with your audience.
AI can help you move faster. It can help you outline episodes, generate show notes, draft captions, pull timestamps, and simplify editing. But when you let AI lead your thought leadership, storytelling, or point of view, your show becomes generic. And generic podcasts do not grow.
This episode walks you through where AI fits into a modern podcast strategy, where it should never lead, and how to protect the one thing that makes your show scalable in 2026, your voice.
If you are building a podcast this year and wondering how to balance efficiency with authenticity, this is your roadmap.
Inside this episode:
Why AI for podcasters should remove admin, not replace perspective
The difference between automated podcasting and human-led strategy
Why publishing raw AI output makes your show forgettable
How to run a “voice check” before releasing AI-assisted scripts
Where AI works best, outlines, summaries, timestamps, first drafts
Why your final edits must always be human-led
How to use AI for show notes without killing SEO
Testing titles against real search behavior
Why AI-generated clips often miss the emotional hook
Protecting trust in the age of automation
Why your voice is the product and AI is the assistant
How to Grow a Podcast in 2026 From Scratch (What I’d Do Differently)
jeudi 19 février 2026 • Durée 16:30
How do you grow a podcast in 2026 when you have no team, no momentum, and no audience?
If I had to start from zero today, I would not try to do more. I would not try to be everywhere. And I definitely would not chase algorithms.
In this episode of As It Relates to Podcasting, I walk you through exactly how to grow a podcast in 2026 from scratch and what I would do differently if I were rebuilding everything from the ground up.
This is not about hacks. It is not about volume. It is not about posting more.
It is about clarity, sustainability, and making your podcast easy to find, easy to follow, and easy to stick with.
You will learn how to choose the right primary platform, simplify your production stack, define your audience with precision, structure episodes around one clear promise, batch for consistency, create repeatable formats, and use real listener data to guide smarter decisions.
If your podcast feels scattered, fragile, or harder than it should be, this episode will help you rebuild it with intention.
Because the podcasts that grow in 2026 will not be the loudest. They will be the clearest.
Inside this episode:
How to grow a podcast in 2026 without a team
Why simplifying is the fastest growth strategy
Choosing one primary discovery engine, YouTube vs Apple and Spotify
Why mastering one platform beats being invisible on five
How to define exactly who your podcast is for
Why creating a “not for” statement sharpens your message
Structuring each episode around one clear promise
The “one episode, one job” rule
Building habits before ambition
How batching protects your publishing consistency
Choosing a release cadence you can maintain for 12 weeks
Simplifying your mic, camera, and editing tools
Your Podcast Is NOT the Product (And That’s Why It’s Not Growing)
jeudi 12 février 2026 • Durée 14:56
Why is my podcast not growing in 2026?
Most creators think they need better promotion, more episodes, or more content. The real issue is structural. Your podcast is not the product, and treating it like one is quietly stalling your growth.
If your podcast is the only thing you’re building, your growth will always feel fragile.
Most creators are trying to grow downloads, followers, and subscribers. But they’re building their podcast like it’s the final product instead of what it actually is: the front door to everything else they do.
In this episode of As It Relates to Podcasting, Simona Costantini breaks down the biggest mindset shift in podcast growth for 2026. Your show is not the business. It’s the introduction to your thinking. It shapes belief. It builds trust. It opens the relationship.
And when you treat it like the end goal instead of the ecosystem entry point, growth stalls.
You’ll learn why trust always precedes conversion, how episodes build authority over time, and why the real value of your podcast happens after the listen. This episode also covers why owning your audience matters more than chasing algorithms, how clear call to actions increase momentum, and why strategy will always beat volume.
If your podcast feels stuck, this conversation will help you rebuild it as an asset instead of a fragile content stream.
This is about building something that compounds.
Inside this episode:
Why your podcast is the front door, not the product
How episodes shape belief before they sell
Why trust precedes conversion every time
The mistake of selling too early
Why the real value happens after the listen
Email lists, communities, and owning your audience
Why algorithms cannot replace direct relationships
How clear call to actions increase conversions
Should You Start a Video Podcast? What Works, What Doesn’t, and Why Audio Still Wins
jeudi 5 février 2026 • Durée 13:17
Video podcasting is everywhere, but most creators are adding video without understanding what problem it actually solves.
In this episode of As It Relates to Podcasting, Simona Costantini breaks down when video actually helps your podcast grow, when it quietly hurts your momentum, and why audio still does the heavy lifting when it comes to trust, retention, and long-term loyalty.
This episode dismantles the myth that every podcast must be video-first. You’ll learn why video is a distribution strategy, not a requirement, how YouTube really evaluates content, and why clarity, structure, and consistency matter more than flashy visuals. Simona explains how bad video can stall growth faster than no video at all, why audio completion rates remain higher, and how your voice is the true relationship-builder behind every successful show.
If you’ve been feeling pressure to add video, questioning whether it’s worth the effort, or wondering how to grow without burning out, this episode will help you choose a format that supports your voice instead of draining it.
This is a grounded, strategic take on podcast growth in 2026, built for creators who want sustainability, not resentment.
Inside this episode:
Should you start a video podcast, and who video actually benefits
Why video is a distribution strategy, not a growth requirement
How YouTube rewards clarity, consistency, and structure over visuals
The difference between discoverability and listener loyalty
Why bad video can hurt your podcast more than no video at all
What production issues erode trust with viewers
Why audio still wins for intimacy, retention, and completion rates
How multitasking drives consistent listening habits
Why your voice builds familiarity faster than visuals
When and how to use a strategic hybrid podcast approach
Recording audio-first to protect quality and sustainability
Stop Posting, Start Ranking, How I’d Grow a Podcast From 0 to 1,000 Downloads in 2026
jeudi 29 janvier 2026 • Durée 13:49
Growing a podcast in 2026 has nothing to do with posting everywhere or chasing virality. It has everything to do with being findable, useful, and sticky.
In this episode of As It Relates to Podcasting, Simona Costantini breaks down exactly how she would grow a podcast from zero to 1,000 downloads today, without burning out or flooding social media. This episode is a practical roadmap for creators who want sustainable, search-driven growth instead of short-lived spikes.
You’ll learn why discoverability beats marketing, how to choose topics people are actively searching for, and how to structure episodes so platforms understand your show and listeners stay longer. Simona explains how clarity builds authority faster than variety, why retention matters more than reach, and how your back catalog becomes the engine that compounds growth over time.
If your podcast feels invisible, inconsistent, or stuck, this episode will help you diagnose what’s really holding it back and show you how to fix it.
Inside this episode:
How to grow a podcast from 0 to 1,000 downloads in 2026
Why chasing virality is slowing your growth
How to choose podcast topics people are actively searching for
Validating episode ideas using search, not guesses
Turning search queries into episode titles
Why repetition builds authority faster than variety
How clarity signals trust to algorithms and listeners
Creating bingeable entry points for new listeners
Why your back catalog compounds growth
Tight, outcome-focused intros that increase retention
Prioritizing listen time and watch time over reach
Structuring episodes to reduce cognitive overload
Ending episodes with intention so listeners return
Resources:
Podcast Success Vault Membership:
How to Grow a Podcast in 2026, Why Discoverability Beats Marketing
jeudi 22 janvier 2026 • Durée 15:53
How to grow a podcast in 2026 isn’t about posting everywhere or marketing harder. It’s about podcast discoverability, building a show that platforms can understand and listeners can find through search.
In this solo episode of As It Relates to Podcasting, Simona Costantini explains why discoverability beats marketing in 2026, and how to grow a podcast organically by improving the parts most creators ignore: podcast titles for search, the first two lines of your episode description, consistent topic signals, and a simple SEO approach that helps Apple Podcasts, Spotify, and YouTube categorize your content correctly.
If your podcast isn’t growing, this episode will help you diagnose the real issue. You’ll learn how to stop publishing episodes that disappear, how to write searchable episode titles (not “Episode 5 with Dan”), how to choose one main keyword per episode, and how to structure episodes to increase retention, because listen time and watch time fuel discoverability.
Inside this episode:
How to grow a podcast in 2026 without posting everywhere
00:00 Why “post your podcast everywhere” is failing in 2026
How I’d Launch a Podcast in 2026 If I Had to Start Over (Zero Audience, Zero Momentum, No Shortcuts)
jeudi 15 janvier 2026 • Durée 14:19
If you had to launch a podcast in 2026 with zero audience, zero momentum, and no shortcuts, you wouldn’t start with fancy gear or “clever” branding. You’d start with being found.
In this solo episode of As It Relates to Podcasting, Simona Costantini breaks down exactly how she’d launch from scratch today, using what actually works now: search-first episode design, a trailer plus a 3-episode drop, content buckets that help platforms categorize you, and a distribution workflow built before you ever hit publish.
You’ll learn how to write titles that match what people are already searching, how to craft a keyword-rich show description that makes it instantly clear who the show is for (and why they should care), and how to build an ecosystem where every episode becomes YouTube content, clips, email, and a repeatable publishing checklist.
The goal is simple, and it’s the whole thesis of this episode: growth stops feeling like a grind when your podcast is designed to be discovered.
Inside this episode:
Why launching in 2026 starts with search, not gear, branding, or hype
How to design episodes for discovery before you record
Why “clever” show names can confuse both audiences and algorithms
What to include in a keyword-rich podcast description (and how to answer “why should they care?”)
The 3 content buckets strategy that helps platforms categorize your show faster
Why one-off, random-topic episodes can stall growth (algorithm confusion is real)
How to title episodes based on what the conversation actually became (not what you planned)
Launching with intent: trailer timing + dropping 3 episodes at once for binge behavior and retention
The 3 biggest audience questions approach (and why they should be your first three episodes)
Why your “Episode 0” should be a solo episode that builds trust and connection
Titles that perform in 2026: question-based and outcome-driven, written like Google search
What Your Podcast Producer Wants You to Know in 2026 (Producer Tips That Save Time, Money & Burnout)
jeudi 8 janvier 2026 • Durée 43:41
Podcasting in 2026 is less about flashy tools and more about sustainable workflows, clean execution, and respecting the listener experience.
In this episode of As It Relates to Podcasting, Simona Costantini is joined by Emily, Lead Editor at VOLT Productions, for an honest, behind-the-scenes conversation about what podcast producers actually notice, fix, and wish creators understood sooner.
Drawing from years of editing experience across hundreds of episodes, this episode breaks down producer-level insights around retakes, recording habits, microphones, headphones, lighting, clothing, ad reads, AI editing tools, and how small production decisions quietly impact listener retention, completion rate, and long-term growth.
This is not about perfection or expensive setups. It’s about understanding how your choices behind the mic affect editing time, audience trust, and burnout over time.
If you want to grow a podcast that feels easier to maintain, performs better across platforms, and still sounds human in an AI-heavy landscape, this episode lays the groundwork.
Inside this episode:
What podcast producers notice immediately when editing an episode
Why stopping and restarting recordings creates unnecessary editing friction
How to do seamless retakes without losing energy or flow
When it’s appropriate to stop a guest and re-ask a question
Why headphones matter more than microphones for guest interviews
Common guest audio mistakes editors see every week
How lighting shifts mid-recording and what creators can do to prevent it
Why clothing contrast matters for video podcast quality
How to batch record episodes without changing outfits constantly
Why rigid ad reads reduce listener trust and increase skip behavior
How storytelling-based mentions outperform traditional ad blocks
The difference between baked-in ads and dynamic ad insertion
How Podcasts Will Really Grow in 2026, Community, YouTube, and AI Explained with Kendall of Riverside.FM
jeudi 11 décembre 2025 • Durée 40:40
Podcast growth in 2026 will not be driven by hacks, viral clips, or chasing charts. It will be built through community, discoverability on YouTube, intentional use of AI, and sustainable creator ecosystems.
In this forward-looking episode of As It Relates to Podcasting, Simona Costantini sits down with Kendall from Riverside.FM to unpack what is actually changing inside the podcasting industry and what creators must adapt to now in order to grow next year and beyond.
They explore the rise of YouTube as the dominant podcast discovery engine, the shift toward mid-form video, the truth about podcast analytics, and how community-led growth is now outperforming algorithm-only strategies. You will also hear how Riverside’s all-in-one platform is changing podcast workflows by combining recording, editing, and now hosting into a single system.
If you want to reduce burnout, grow with intention, and build a podcast that compounds in audience and authority, this episode gives you the roadmap for what is coming next.
Inside this episode:
Why community is becoming the most powerful driver of podcast growth
How YouTube has replaced traditional apps as the top discovery platform
The real limitations of podcast analytics and what creators must track manually
How mid-form video is overtaking short-form clips for audience conversion
Where AI truly helps podcasters and where it requires human oversight
Why all-in-one platforms are reducing creator burnout
The future of monetization through memberships, communities, and owned platforms
Why sponsorships are no longer the fastest path to sustainable income
The psychology behind listener loyalty and long-term audience retention
How creators should structure content ecosystems for 2026
Audio-only versus video-first podcasting and how to choose
Why consistency and connection now outperform production polish
🎧 Join the Podcast Success Vault: A low-ticket mastermind-style membership designed to help podcasters grow with strategy, support, and real community.
Learn about:
00:00 AI can make you faster or forgettable
01:00 The goal is not automated podcasting
02:00 AI is a tool, not your voice
03:00 Where AI helps with outlines and structure
04:00 Why you should never publish raw AI output
05:00 The voice check rule
06:00 Keeping final edits human-led
07:00 AI for show notes, summaries, and timestamps
08:00 Why most AI content is not optimized for search
Where AI editing tools help podcasters and where they fall short
Why AI cannot replace editorial judgment or audience awareness
How poor editing decisions affect completion rate and retention
What sustainable podcast production actually looks like in 2026
🎧 Join the Podcast Success Vault: A low-ticket mastermind-style membership designed to help podcasters grow with strategy, support, and real community.
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