Clipped: Your Content Creation Toolkit – Détails, épisodes et analyse

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What if your podcast could run like a real business—not just a weekly upload?

In this episode, we talk with the founder of podup, a platform designed to simplify everything from recording to growth and monetization. After building and exiting multiple companies, he saw how fragmented podcasting had become—and built podup to bring it all under one roof.

We get into what’s actually working right now when it comes to growing a podcast, why most creators burn out, and how to think beyond just audio episodes.

You’ll learn:

•  Why most podcasts stall (and how to fix it) 
•  The shift from podcast → full content engine 
•  How podup replaces dozens of tools 
•  Monetization strategies that go beyond ads 
•  Why recurring revenue matters more than downloads 
•  The role of AI in speeding up production without losing quality 

If you’re trying to grow, monetize, or streamline your podcast workflow, this episode will give you a clearer path forward.

The Podcast Haven Resources:

• Follow me on YouTube: @podcasthaven - The page is growing!
• More tips, tools, and resources: The Podcast Haven

Plan, Name, and Equip Your Show — All in One Place

🎙 Podcast Equipment Finder — get personalized gear recommendations
📝 Podcast Name Checker — see if your podcast name is available everywhere
✅ Podcast Launch Checklist — plan your show step-by-step

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Walter Gainer on building a content engine, making B2B content more creative, and why consistency matters more than doing everything manually.

In this episode, Eric sits down with Walter Gainer to talk about content systems, podcast growth, creator strategy, video-first production, and what it really takes to stay relevant in a fast-changing media landscape.

Walter shares his journey from aspiring college athlete to podcast producer, content strategist, and media professional working across entertainment, branded content, and creator partnerships. The conversation explores the realities of building in public, evolving from technical execution into creative direction, and learning how to turn one idea into many pieces of content without burning out.

If you are a podcaster, creator, marketer, or business owner trying to grow your brand through content, this episode is packed with practical perspective. You will learn why creative risk matters, how great clips are really made, what AI can and cannot replace, and why the future belongs to people who can build smart systems instead of relying on constant hustle.

In this episode, you’ll learn:

•How Walter Gainer built his career across podcasting, media, content strategy, and creator marketing

•Why the best B2B content is becoming more creative, human, and entertaining

•What separates average clips from short-form content that actually performs

•How to think about AI tools without losing the human edge in storytelling

•Why rest, pacing, and long-term consistency matter for creators and podcasters

•What podcast monetization looks like across audio, video, YouTube, Spotify, and Apple

•How creators can build systems that turn one recording into many assets

Key takeaways from Walter Gainer

Walter explains that content growth is no longer just about producing more. It is about building a repeatable system. He also makes the case that creators and brands alike need to move beyond safe, overly polished content if they want to stand out. One of the strongest themes in this episode is that creative strategy, narrative instinct, and human judgment still matter, even as automation tools become more powerful.

Another major takeaway is Walter’s mindset around sustainability. Instead of chasing constant output, he talks about returning to podcasting with more patience, better pacing, and a healthier relationship with ambition. That perspective makes this conversation especially valuable for anyone feeling pressure to publish more, do more, and be everywhere at once.

About Walter Gainer

Walter Gainer II is a content strategist, producer, and media professional based in Atlanta. He works with Urban One, Inc. and has built a career helping creators, brands, and media companies tell better stories through podcasts, video, and digital content. He is also the founder of Boss Locks Media and the creator of projects centered on storytelling, identity, professionalism, and visibility.

Connect with Walter Gainer

•LinkedIn: https://www.linkedin.com/in/waltergainerii/

•Boss Locks Media: https://bosslocksmedia.com/author-bio/walter-gainer-ii

Instagram: https://www.instagram.com/itsthegreatwalt/

Why you should listen

If you want to build a stronger content strategy, create better podcast clips, understand where creator media is heading, or learn how to build a real content engine around your work, this episode will give you ideas you can apply immediately.

The Podcast Haven Resources:

• Follow me on YouTube: @podcasthaven - The page is growing!

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The 12 Days of Christmas series on Clipped continues with another quick, practical tip to help creators stay consistent and speed up their editing workflow. Today is Day 6 of 12, and this episode focuses on building and maintaining a content (B-roll) folder—something every video podcaster, YouTuber, and creator should have.

This episode breaks down why a personal B-roll library makes content creation smoother, faster, and less stressful. Whether you’re filling gaps in an edit, adding visual texture, or covering a mistake, having reusable footage on hand gives you way more flexibility when producing videos.

📁 Why a Content Folder Matters

If you’re creating video regularly, you’ll eventually need cutaways—B-roll that adds context, pacing, or visual interest. That footage can come from your phone, your studio, AI tools, or stock libraries. The key is saving it once and reusing it later instead of starting from scratch every time.

🎥 Need B-Roll Fast? Riverside Can Help

Try Riverside’s new AI Video Generator, a tool that automatically creates realistic, high-quality B-roll from a simple text prompt. It’s fast, creative, and saves hours in post-production. Use promo code CLIPPED at Riverside.fm for 20% off your subscription.

Episode Takeaways:

• A B-roll or content folder saves time and reduces friction during editing
• Footage can come from your smartphone, studio sessions, behind-the-scenes clips, or gear shots
• Save stock clips or visuals you’ve already used—you’ll want them again
• AI-generated video (like Riverside’s tools or other platforms) is worth archiving for future edits
• Organizing by category or keyword makes footage easy to find when you need it
• B-roll helps smooth transitions, cover mistakes, and add visual energy to your videos
• Holiday downtime is a great chance to record extra footage and build your library

Day 6 is all about having content ready before you need it. Start saving now, and future-you will thank you.

The Podcast Haven Resources:

• Follow me on YouTube: @podcasthaven - The page is growing!
• More tips, tools, and resources: The Podcast Haven

Plan, Name, and Equip Your Show — All in One Place

🎙 Podcast Equipment Finder — get personalized gear recommendations
📝 Podcast Name Checker — see if your podcast name is available everywhere
✅ Podcast Launch Checklist — plan your show step-by-step

Send us Fan Mail

In this episode, we're diving into an exciting conversation with Becca Butcher, the Marketing Lead at Rephonic. She's here to share her insights into the world of podcasting and how Rephonic's unique tool can help podcasters connect and collaborate. Becca's background in marketing and content shines as we discuss the power of AI in podcasting and the strategies behind content creation.

Becca discusses her journey into marketing and how she found her way to Rephonic. She provides valuable insights into the Rephonic platform, which boasts a vast database of over two and a half million podcasts, offering essential data like listener numbers, audience demographics, and more. Becca explains how Rephonic is a valuable tool for brands, agencies, and podcasters looking to collaborate and find the right shows to feature on or promote.

Sponsored By Riverside.fm - Use promo code CLIPPED for 20% off

• Becca highlights the usefulness of SEMrush, a tool that allows users to analyze keywords, assess search volume, and evaluate competition. 

• Becca introduces Rephonic's innovative spider web tool, which allows podcasters to connect with listeners of their shows and discover related podcasts. This feature is valuable for finding potential guests and expanding your podcasting network.

• Becca shares her responsibilities as the Marketing Lead at Rephonic, which include SEO optimization, industry articles, and finding new ways to promote the platform effectively.

• Becca discusses Rephonic's new venture into YouTube, where they create educational content related to podcasting. The goal is to provide valuable information and engage with the podcasting community.

•  Becca talks about how she incorporates AI tools like ChatGPT into her writing process. While she starts by writing content as she would explain it to someone, AI assists in refining and optimizing the text for publication.

• Becca explains the importance of backlinks in SEO and how they affect a website's ranking on search engines. Rephonic focuses on organic backlinks and building authority within the industry.

• SEM Rush

• ChatGPT

• Rephonic

• Becca’s Article Featuring an Episode of Clipped

• https://www.linkedin.com/in/rebecca-butcher1/

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In this episode, we break down Eric's December 2023 content creation earnings. 

From affiliate marketing and sponsorships, The Podcast Haven generated $1,334.59 from content in December 2023. This is separate from the main podcast production business, this is strictly from content creation.

The goal with these income reports is two fold:

1. It's to show other small creators that it is possible to make money from your content even with a small audience.

2. To hold ourselves accountable and share our  journey with you as we work toward our goal of making $3,000 a month strictly from content.

• Harnessing AI to Create Effective Short Form Podcast Video Clips
• The Podcast Launch Playbook
• Mastering The Art of The Podcast Trailer
• The Art of Repurposing Old Podcast Episodes
• Boost Your Brand Growth By Attending Podcast Conferences 

• How To Get The Best Lighting For YouTube Videos
• Shure SM7B Review: Why Top Podcasters Love This Iconic Microphone
• Start a Podcast on YouTube: The Complete How-To Guide

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Welcome back to another exciting episode of "CLIPPED," where we dive deep into the world of podcasting, sharing tips and insights on how to elevate your podcasting game. 

In today's episode, we're going to tackle a crucial aspect of podcasting: SEO, or Search Engine Optimization. If you're wondering how to get more visibility and attract a larger audience to your podcast, you've come to the right place. SEO isn't just for websites; it's a powerful tool to help your podcast get discovered by more listeners.

Now, let's talk about why podcast SEO matters. In the vast landscape of the internet, your podcast can easily get lost without the right strategies. SEO helps ensure that when someone searches for a topic related to your podcast, it shows up in their search results. We'll delve into strategies and techniques that can get your podcast in front of more eyeballs and ears, making it more accessible to your target audience.

In this show we’re focused on the written content that accompanies your podcast. While audio content is essential, written content can help your podcast rank higher and faster. We'll explore how to create effective show notes, transcripts, and even articles or blog posts related to your podcast episodes.

• The importance of SEO in podcasting.

• How written content can complement your audio podcast.

• Strategies to find keywords that have low competition but high search volume.

• Tools like Google Trends, SEMrush, and UberSuggest for keyword research.

• Repurposing your podcast transcripts into written content.

• The impact of SEO on lead generation for your services or courses.

• Leveraging affiliate marketing with increased website traffic.

• Optimizing your podcast episode titles for search engines and podcast platforms.

It's time to take action and optimize your podcast for better visibility and growth. By implementing SEO strategies, you can make sure your podcast gets the attention it deserves. Don't be intimidated by the idea of creating written content – it's a valuable addition to your podcasting journey. So, start researching those keywords, transcribing your episodes, and crafting engaging show notes. Your podcast will thank you for it!

Remember, your podcast can be a game-changer with the right SEO techniques. Start applying what you've learned in this episode, and watch your podcast reach new heights. Thanks for tuning in to CLIPPED. 

Keep Listening, Keep Engaging, and Keep Creating,

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One element that remains a huge boost for podcasters is attending live events, such as podcast conferences. These gatherings offer podcasters the chance to connect with like-minded individuals, gain valuable insights, and enhance their brand exposure. 

In this episode, we'll dive into the significance of podcast conferences, drawing from Eric’s recent experience at the Outlier Podcast Conference. 

At the Outlier Podcast Conference, we discovered a thriving ecosystem of podcasters, podcast service providers, and industry enthusiasts, all passionate about the world of podcasting. This environment fostered invaluable networking opportunities.

Podcast conferences provide the perfect setting to build meaningful connections. Meeting people who share your passion for podcasting can lead to collaborations, friendships, and even professional opportunities. Remember, it's not just about what you can get; it's about what you can give and share with others.

One of the most significant benefits of attending podcast conferences is the opportunity to learn from seasoned podcasters and industry experts. These professionals often share tips, tricks, and insights that can elevate your podcasting game. Eric learned about the importance of crafting engaging email subject lines, which can significantly impact your outreach efforts.

Podcast conferences are inspirational hubs. Hearing success stories from fellow podcasters can fuel your motivation and belief in your own potential. Additionally, receiving affirmation from peers can be a powerful confidence boost. Feedback from experienced podcasters can help you refine your content and strategy.

These events are knowledge treasure troves. You'll come across diverse perspectives and strategies that can help you overcome your podcasting challenges. At the Outlier Conference, Eric discovered the importance of addressing his audience's pain points and offering solutions in his content. This is a strategy that can enhance audience engagement and revenue.

Speaking at a podcast conference, as our host Eric did at Outlier, can significantly boost your brand's visibility. Meeting people in person and making a memorable impression can lead to long-term professional relationships and collaborations. For podcasters and service providers alike, this exposure can open doors to exciting opportunities.

Don't underestimate the power of in-person connections and the wealth of knowledge waiting to be discovered at podcast conferences. These events are not just about growing your network; they're about cultivating your passion, enhancing your skills, and elevating your podcasting journey. 

So, get out there, connect, learn, and watch your podcast thrive.

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In today’s episode, our host Eric guides us through the innovative world of repurposing old podcast episodes. With a treasure trove of content already at your fingertips, Eric uncovers how to breathe new life into your existing episodes, making them relevant and engaging for today's audience.

Sponsor Alert

This episode is sponsored by Riverside.fm. To get 20% off of any individual Riverside membership plan, use promo code CLIPPED at checkout. 

The answer is simple: maximizing value. In the dynamic landscape of podcasting, content from past episodes can be a goldmine of untapped potential.

Repurposing isn't just about recycling; it's about reimagining and enhancing what you've already created to meet the evolving needs and interests of your listeners. It’s a strategic approach to content creation that saves time, fosters creativity, and keeps your audience hooked.

Creating a compilation episode is like crafting a 'best of' mixtape. It involves cherry-picking insightful moments from various episodes and blending them into a new narrative. This method not only highlights the best of your content but also showcases diverse perspectives on a specific theme, making it a powerful listening experience.

The podcasting world is ever-changing, and so are our views and tools. Updating old episodes with new insights, tools, or perspectives can transform them into relevant, updated content. This approach keeps your content evergreen, ensuring your advice and insights remain pertinent no matter when they're listened to.

Incorporating listener questions and voice memos adds a personalized touch to your episodes. Responding to specific listener queries or elaborating on past topics fosters a deeper connection with your audience and makes your content more interactive and engaging.

Revisiting past guests to update or follow-up on their stories adds depth and continuity to your podcast. It creates a narrative arc that listeners can follow, offering insights into how ideas, projects, or predictions have evolved since their last appearance.

From creating compelling compilations to updating older episodes with fresh perspectives, engaging with listener questions, and revisiting past guests, these techniques ensure your podcast remains dynamic, relevant, and intriguing. 

It's not just about reusing content; it's about reshaping it to add value and maintain a strong connection with your audience.

• Share Your Thoughts: Have you tried repurposing your podcast content? Share your experiences and tips with us on social media.

• Subscribe and Stay Updated: Don’t miss out on future episodes - subscribe to CLIPPED and keep up with the latest in podcast production.

• Join Us at the Outlier Podcast Festival: Catch Eric speaking live at the Outlier Podcast Festival on January 12th in Salt Lake City, Utah.

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Welcome to another insightful episode of Clipped,, where today we're diving into the world of the Amazon Influencer Program. If you're familiar with the Amazon Associates Program, this one offers a different, yet equally promising, avenue for monetizing your content. 

In this episode, we unravel the mysteries of the Amazon Influencer Program, understand how it differs from the Associates Program, and explore how you can leverage it to earn commissions by influencing your audience.

The Amazon Influencer Program is a relatively new venture by Amazon, aimed at allowing influencers - like you and us - to earn by promoting products we believe in. 

Unlike traditional affiliate marketing, this program enables you to set up your own Amazon storefront and share product recommendations through videos, lists, and posts, much like a social media platform within Amazon itself.

What's fascinating is how these influencer videos integrate into the Amazon ecosystem, appearing alongside customer reviews and Q&A sections on product pages. 

This visibility can drive significant traffic and, ultimately, sales, leading to commission earnings for the influencer.

In terms of eligibility, Amazon is quite inclusive, accepting influencers with a presence on YouTube, Instagram, Facebook, or TikTok. However, Instagram and Facebook users need a business account for application. 

While Amazon remains vague about the exact follower count required, it seems that having a few hundred followers might be a good starting point, as I got accepted with my 3,000 Instagram followers.

• It’s different from the Associates Program, focusing on leveraging social media presence to drive sales.

• A step-by-step guide to getting started once accepted into the program.

• Advice on producing engaging content without needing high production value - authenticity and relevance are key.

• Insights into the application process and requirements, especially the need for a business account on certain platforms.

• A realistic look at potential earnings, with personal anecdotes and a commitment to share detailed commission structures in the show notes.

• Amazon Live – A New Frontier: Exploring the potential of Amazon Live for influencers, akin to a digital QVC platform, and its impact on sales.

• Strategies for podcasters to leverage their specific niches (beauty, pet care, etc.) for product recommendations on Amazon.

https://affiliate-program.amazon.com/help/node/topic/GRXPHT8U84RAYDXZ

Wrapping up, the Amazon Influencer Program presents a unique opportunity for content creators and podcasters to monetize their influence. 

Whether you're just starting or looking to expand your income streams, this program could be a valuable addition to your toolkit. 

Don't forget to check out the detailed commission structure and my personal earning

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This week at The Podcast Haven, we delve into a topic that's vital for every podcaster – picking the perfect microphone. It's a decision that can shape the sound and quality of your podcast, and we're here to guide you through it.

This episode is sponsored by Riverside.fm - With Riverside you can record high quality audio and video podcasts remotely. Use promo code CLIPPED for 20% off.

The Top Ten Microphones For Podcasting

• Shure SM58

• Shure SM7B

• Rode Podcaster

• Audio-Technica ATR2100x

• Heil Sound PR 40

• Rode PodMic

• Electro-Voice RE20

• Shure MV7 USB

• Rode NT-USB Mini USB Condenser Microphone

• Rode Procaster

• Samson Q2U

As Amazon Affiliates we earn from qualifying purchases.

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• How To Correctly Upload a Podcast To YouTube
• Navigating The AI Podcast Landscape ft. Zack David The Podcast Man
• The Pros and Cons of AI Speech Enhancement