The Zip Code Kings Podcast is the go-to show for ambitious pest control owners ready to scale. Hosted by the team behind Pest Control Millionaires (Dan Leibrandt, Jonas Olson, and Jake Sheldon), this podcast breaks down the exact marketing, sales, and operational strategies they use to grow pest control companies from $0 to $1M and beyond. Whether you're building your team, dialing in your SEO, launching ads, or preparing for a future exit, you'll get actionable insights from real-world experience. No fluff. Just results.
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The ULTIMATE Guide To Automation (For Pest Control Business) - Jake Sheldon
Season 11 · Episode 6
Monday, March 16, 2026 • Duration 01:02:06
Are you a pest control owner looking to grow? Join Our Facebook Group with 3,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires
In this episode of the Zip Code Kings Podcast, Dan Leibrandt interviews Jake Sheldon, co-founder of Pest Control Millionaires and owner of multiple service-based businesses. Jake delivers a complete automation masterclass covering speed to lead workflows, follow-up sequences, automation tools, lead pipelines, and service communication systems. He reveals how proper automation and relentless follow-up transformed his Facebook lead close rate from 10-15% to 40-45% while eliminating manual work. For pest control owners losing leads to competitors or wasting time on repetitive tasks, this comprehensive episode provides the complete automation framework that maximizes conversions and revenue.
Jake breaks down his back-to-back calling strategy that sends automated texts within 30 seconds followed by six total call attempts per lead, explaining that 80-86% of people won't answer unsaved numbers. His long-term nurture sequences extend indefinitely with automated texts at 14 days, 21 days, 30 days, every two months, then every six months until prospects say stop, even closing customers after three years. Jake reveals Go High Level as the all-in-one platform that consolidates leads from all sources, automates follow-up sequences, and enables AI chatbots with if-else logic. He explains the critical importance of separate pipelines for each service to track individual cost per acquisition, with daily monitoring by virtual assistants and 30-60 minutes of recorded sales call reviews for training.
For service communication, Jake recommends automating 15-minute pre-service reminders, post-service notifications with treatment details, and smart review requests that route five-star customers to Google while alerting owners to low ratings for damage control. He stresses balancing automation with personal touch by keeping phone conversations human while automating text communications. Jake identifies the biggest mistakes as giving up after one call, not tracking leads across platforms, and failing to separate pipelines by campaign. For pest control companies ready to stop losing leads and build systems that scale, this masterclass delivers every automation strategy needed to close more customers and grow faster.
Jake Sheldon, Co-Founder of Pest Control Millionaires:
Jake Sheldon on How To AUTOMATE Service Communication (For Pest Control Business)
Season 11 · Episode 5
Friday, March 13, 2026 • Duration 12:33
Are you a pest control owner looking to grow? Join Our Facebook Group with 3,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires
In this episode of the Zip Code Kings Podcast, Dan Leibrandt interviews Jake Sheldon, co-founder and co-owner of Pest Control Millionaires and owner of multiple service companies. Jake breaks down how to automate service communication for pest control companies, revealing the systems that prevent missed appointments, improve customer satisfaction, and increase retention rates. He explains that most pest control companies either have no service communication automation or rely on manual processes that fail when technicians get busy. For pest control owners dealing with customer complaints about unexpected arrivals or struggling to collect reviews consistently, this episode provides the complete automation framework.
Jake emphasizes the importance of pre-service reminders sent 15 minutes before arrival, allowing customers to prepare by putting dogs away or clearing access to treatment areas, which prevents common complaints and no-shows. He recommends using CRMs like Gorilla Desk, Field Routes, or Jobber to automate these reminders at 9:45 AM for 10 AM appointments without requiring technician involvement. Post-service automation includes completion notifications with service notes detailing chemicals used and work performed, followed immediately by review requests that intelligently route customers based on their feedback score using if-else logic.
The conversation covers Jake's smart review collection system that sends internal feedback requests first, then automatically directs five-star customers to Google review links while alerting owners to any ratings below four stars for immediate damage control before public reviews get posted. Jake stresses the balance between automation and personal touch, keeping phone conversations human while automating text-based communications like reminders and confirmations that customers actually prefer receiving via text. He addresses the current state of AI phone agents, noting they're improving but not yet perfect, recommending human virtual assistants for after-hours calls until AI technology catches up in early 2026 or beyond.
Jake Sheldon, Co-Founder of Pest Control Millionaires:
Dan Leibrandt on How To Make Your Website FASTER (For Pest Control Business)
Season 10 · Episode 2
Saturday, February 21, 2026 • Duration 13:50
Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires
In this episode of the Zip Code Kings Podcast, Jake Sheldon interviews Dan Leibrandt, owner of Pest Control SEO, a successful pest control marketing agency. Dan breaks down why page speed is critical for pest control websites and how slow loading times kill conversions before prospects even see your offer. He reveals that people have attention spans of just seven seconds, shorter than a goldfish's eight seconds, making fast page loads essential. For pest control owners getting traffic but losing leads due to slow websites, this episode provides the exact optimization steps to eliminate this conversion bottleneck.
Dan explains that slow page speed closes your marketing funnel completely, wasting all the money spent on SEO, Google Ads, and Facebook Ads by preventing prospects from ever reaching your contact forms. He recommends WP Engine for hosting at $25 monthly, WordPress as the builder, and Cloudflare at $20 monthly for optimal speed and SEO performance. The biggest page speed killers are oversized images that haven't been compressed, too many WordPress plugins from multiple agencies stacking up, and unnecessary animations on landing pages. Dan advises using image optimizer plugins to compress photos from massive dimensions like 5000x3000 down to appropriate sizes without noticeable quality loss.
The conversation covers proper page speed monitoring using Google's free PageSpeed Insights tool, recommending monthly audits at minimum but more frequent checks when making significant changes to high-traffic pages like location pages and homepages. Dan emphasizes the 80-20 rule, focusing optimization efforts on the 20% of pages generating 80% of leads rather than auditing every page on the site. He warns against excessive JavaScript from too many plugins and recommends core SEO plugins like Rank Math over Yoast for better performance. For pest control companies losing leads to slow loading pages or unsure if their website speed is competitive, this episode delivers the complete page speed optimization framework to keep your conversion funnel wide open.
Jake Sheldon, Co-Founder of Pest Control Millionaires:
Dan Leibrandt on The TOP Website Conversion Factors (For Pest Control Business)
Season 10 · Episode 1
Wednesday, February 18, 2026 • Duration 18:41
Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionairesIn this episode of the Zip Code Kings Podcast, Jake Sheldon interviews Dan Leibrandt, owner and founder of Pest Control SEO, a successful marketing agency for pest control companies. Dan breaks down the top website conversion factors that transform passive visitors into paying customers for pest control businesses. He reveals the critical elements that turn traffic from SEO, Google Ads, and Facebook into actual revenue. For pest control owners getting traffic but not enough conversions, this episode provides the exact optimization framework to double or triple your website's conversion rate.Dan emphasizes that conversion optimization is low-hanging fruit that can immediately double your customer count without increasing traffic. He explains the two main conversion methods are call buttons and contact forms, with call buttons needing to be click-to-call, brightly colored, and sticky in the top right corner so they follow users down the page. Contact forms should appear on the first or second section of every landing page with minimal fields like name, phone, email, and zip code, since every additional field adds friction and reduces conversions. Dan warns against forcing visitors to navigate to a separate contact page, which creates unnecessary friction and loses potential customers.The conversation covers trust signals like review widgets displaying Google reviews prominently on landing pages and authentic customer testimonials through co-created video content featuring technicians and real customers. Dan recommends against using stock images or AI-generated faces for testimonials, instead suggesting selfies or short interview-style videos that feel genuine and conversational. He also addresses live chat functionality as an essential third conversion method, recommending tools like Leadferno that convert website chats into text conversations since customers prefer texting over email. Dan advises against displaying clear pricing on websites, suggesting pest control companies should instead focus on compelling offers that drive contact while allowing owners to diagnose and prescribe the right package.Jake Sheldon, Co-Founder of Pest Control Millionaires:LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/Facebook: https://www.facebook.com/jake.sheldon.7Instagram: https://www.instagram.com/jakesheldon25/YouTube: https://www.youtube.com/@jakesheldonPCMDan Leibrandt, Co-Founder of Pest Control Millionaires:Facebook: https://facebook.com/DanLeibrandtOfficial LinkedIn: https://linkedin.com/in/danleibrandt/ Twitter: https://twitter.com/DanLeibrandt Website: https://danleibrandt.com#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jakesheldon
The ULTIMATE Guide To Facebook Ads (For Pest Control Business) - Jake Sheldon
Season 9 · Episode 6
Monday, February 16, 2026 • Duration 49:42
Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires
In this episode of the Zip Code Kings Podcast, Jonas Olson interviews Jake Sheldon, co-founder of Pest Control Millionaires, owner of multiple service-based companies, and fractional CMO for businesses across the country. Jake delivers a complete Facebook advertising masterclass specifically for pest control companies. He covers everything from campaign setup and creative strategy to advanced targeting, split testing, and retargeting. For pest control business owners ready to scale beyond Google Ads and SEO, this episode provides the complete roadmap for generating consistent, profitable leads at low cost.
Jake reveals his proven Facebook ads framework starting with lead ads as the preferred campaign type. Facebook favors keeping users on platform, which results in costs as low as $2-3 per lead. He breaks down the essential creative elements that stop the scroll. These include disruptive visuals with bright colors, pain point imagery, and strategic headlines that summarize offers. Jake shares specific high-performing examples like general pest bundled with free mosquito control and hyper-local neighborhood campaigns. He covers advanced targeting strategies including women aged 35-55 interested in home and garden topics. Jake also explains his radius-to-zip-code progression that starts broad for testing then narrows to specific neighborhoods for maximum ROI.
The conversation reveals Jake's systematic A/B split testing methodology. He emphasizes that testing is the second most important factor for success after disruptive creative. The proper testing sequence is offer first, then image or video, headlines, and ad copy. You should only test one variable at a time across four simultaneous variations. Jake stresses that cost per acquisition matters far more than cost per lead. He recommends a minimum $600 monthly budget to meet Facebook's auction threshold. Jake concludes with retargeting strategies that capture lost leads by targeting people who engaged with previous ads or partially completed forms. These campaigns should run continuously year-round for maximum conversion.
Jonas Olson, Co-Founder of Pest Control Millionaires:
Jake Sheldon on How To ACTUALLY Do Facebook Ads Retargeting (For Pest Control Business)
Season 9 · Episode 5
Friday, February 13, 2026 • Duration 08:19
Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires
In this episode of the Zip Code Kings Podcast, Jonas Olson interviews Jake Sheldon, co-founder of Pest Control Millionaires, owner of multiple service-based companies, and fractional CMO for businesses across the country. Jake breaks down Facebook ads retargeting strategies specifically for pest control companies, revealing how to leverage Facebook's powerful retargeting capabilities to convert prospects who have already shown interest in your services. For pest control business owners leaving money on the table by not following up with warm leads, this episode exposes the retargeting systems that dramatically lower cost per acquisition and boost conversion rates.
Jake explains the various retargeting audiences pest control companies can leverage, including people who visited your Facebook page, liked your page, visited your website, engaged with previous ads, or are existing customers, with the optimal lookback window being 90 days for maximum effectiveness. He identifies his highest-converting retargeting strategy as targeting people who started filling out a lead form from a previous ad but never submitted, allowing for hyper-specific messaging like "Hey, I saw you didn't fill out your form all the way. What happened? Here's an extra discount." Jake emphasizes that retargeting ads consistently outperform regular Facebook ads because they reach warm audiences already familiar with your pest control brand, resulting in significantly lower cost per lead and cost per acquisition.
The conversation reveals that retargeting campaigns should run continuously year-round rather than in short bursts, since fresh audiences constantly flow in from regular conversion ads and website traffic, preventing ad fatigue while maintaining consistent engagement with interested prospects. Jake walks through the technical setup process using Facebook's custom audiences feature rather than lookalike audiences, and stresses the importance of making retargeting messages specific and personalized rather than generic. For pest control companies not currently running retargeting ads or those running them with generic messaging, this episode delivers the complete framework for capturing lost leads and maximizing the value of every prospect who has ever shown interest in your services.
Jake Sheldon on Split Testing Facebook Ads The RIGHT Way (For Pest Control Business)
Season 9 · Episode 4
Wednesday, February 11, 2026 • Duration 13:08
Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires
In this episode of the Zip Code Kings Podcast, Jonas Olson interviews Jake Sheldon, co-founder of Pest Control Millionaires, fractional CMO, and owner of multiple service industry businesses. Jake delivers a comprehensive breakdown of A/B split testing for Facebook ads, revealing why testing is the second most important factor for pest control advertising success and how to systematically test every variable to find winning campaigns. For pest control business owners struggling with inconsistent Facebook ad results or unsure which elements to optimize, this episode provides the exact testing framework Jake uses to identify profitable ads that work year after year.
Jake explains the critical importance of A/B split testing, emphasizing that what works in one zip code may completely fail in another, making systematic testing non-negotiable for Facebook ad success. He outlines the proper testing sequence starting with offer testing as the highest priority, followed by image or video creative, headlines, and ad copy, while stressing the golden rule of only testing one variable at a time to accurately identify what drives results. Jake reveals his approach of running four different ad variations simultaneously and testing demographics like age groups in ranges of 30-44, 45-54, 55-64, and 65 plus before moving to radius, interest targeting, and creative elements.
The conversation covers the most important metric for evaluating ad performance, with Jake warning against focusing solely on cost per lead and instead prioritizing cost per acquisition, since a $30 lead with a 50% close rate dramatically outperforms a $10 lead with a 1% close rate. He shares real-world insights about platform differences, noting that Instagram performs well in major cities like LA, Miami, Dallas, and New York but underperforms in Midwest markets where Facebook dominates. Jake also reveals the Meta Ads Library tool that allows pest control owners to spy on competitor ads and identify winning offers while maintaining differentiation. For pest control companies ready to stop guessing and start systematically optimizing their Facebook campaigns, this episode delivers the complete A/B testing playbook that transforms inconsistent results into repeatable, scalable success with ads that continue working for years.
Jake Sheldon on Facebook Ads Targeting MASTERY (For Pest Control Business)
Season 9 · Episode 3
Monday, February 9, 2026 • Duration 12:08
Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires
In this episode of the Zip Code Kings Podcast, Jonas Olson interviews Jake Sheldon, Facebook ads expert, owner of multiple service businesses, and fractional CMO for companies across the country. Jake breaks down advanced Facebook ad targeting strategies specifically for pest control companies, revealing how to leverage Facebook's powerful targeting capabilities to reach high-quality homeowners while avoiding wasted ad spend. For pest control business owners struggling with poor lead quality or expensive Facebook campaigns, this episode provides the exact targeting framework Jake uses to generate profitable results across his portfolio.
Jake explains why Facebook excels at targeting, describing how the platform uses AI to track interests and behaviors, allowing pest control companies to reach homeowners interested in home and garden, home ownership, and HGTV content. He recommends targeting women aged 35-55 in most markets, though he notes that retired areas like Florida, California, Phoenix, and New Mexico often see higher male engagement and require different targeting approaches. Jake also reveals his lookalike audience strategy, explaining how pest control owners can upload their customer lists to Facebook and target prospects who share similar characteristics with their best existing customers, creating a powerful scaling mechanism for lead generation.
The conversation covers Jake's radius versus zip code targeting philosophy, recommending broad radius targeting initially to test offers and creative, then narrowing down to specific zip codes once winning campaigns are identified. Jake shares his hyper-local targeting strategy, creating neighborhood-specific ads for areas like lakeside communities experiencing mosquito problems with time-limited offers that generate urgency and higher conversion rates. He warns against common targeting mistakes including going too broad for too long, targeting ages 18-29 who rarely own homes, and failing to test multiple variations as Facebook's algorithm requires. Jake also addresses how weather patterns and local events dramatically impact campaign performance, advising pest control owners to launch new campaigns during sunny weather and capitalize on post-rain conditions for ant control ads. For pest control companies ready to maximize Facebook ad ROI and eliminate wasted spend on unqualified leads, this episode delivers the complete targeting playbook needed to reach the right homeowners at the right time.
Jake Sheldon on The BEST Facebook Ads To Run (For Pest Control Business)
Season 9 · Episode 2
Friday, February 6, 2026 • Duration 13:55
Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires
In this episode of the Zip Code Kings Podcast, Jonas Olson interviews Jake Sheldon, co-founder of Pest Control Millionaires, owner of multiple service businesses including pest control, cleaning, and moving companies, and fractional CMO for numerous other businesses. Jake delivers an advanced masterclass on Facebook ad creative and content strategy, revealing the exact visual elements, headlines, and offers that stop people from scrolling and generate high-converting pest control leads. For pest control business owners struggling to create effective Facebook ads or frustrated with poor results from their current campaigns, this episode breaks down the proven creative formula Jake uses across his portfolio.
Jake explains that successful Facebook ads require disruptive visual elements like bright colors, strong hooks, and pain point imagery such as mosquitoes biting people or families in yards to break through doom scrolling and capture attention. He emphasizes the critical difference between Facebook ads and organic content, clarifying that paid ads should be sales-focused and advertise-heavy while organic posts and Facebook groups require value-driven content that builds trust and authority. Jake shares specific high-performing ad examples including a general pest service bundled with free mosquito control for a year, a $67 initial service for annual contracts, and before-and-after lawn aeration images that crushed in competitive markets.
The conversation reveals common mistakes pest control owners make with Facebook advertising, including treating paid ads like organic posts, featuring technicians or family photos instead of pain points, and running generic offers like $50 off that blend in with every competitor. Jake stresses the importance of differentiation, recommending pest control companies create unique offers and bundles that stand out in their market rather than copying what everyone else is doing. He also covers headline optimization, warning against including phone numbers or company names in headlines and instead focusing on clear offer summaries that drive action. For pest control business owners ready to scale their Facebook advertising or fix underperforming campaigns, this episode provides the complete creative framework needed to generate consistent leads at low cost per acquisition.
Jake Sheldon on How To SETUP Facebook Ads (For Pest Control Business)
Season 9 · Episode 1
Wednesday, February 4, 2026 • Duration 09:29
Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires
In this episode of the Zip Code Kings Podcast, Jonas Olson interviews Jake Sheldon, co-owner of Pest Control Millionaires, owner of multiple pest control companies, and CMO for several other pest control businesses. Jake shares his expertise on Facebook advertising for pest control companies, breaking down the most effective campaign strategies and budget allocations that drive consistent leads. For pest control business owners looking to scale beyond Google Ads and SEO, this episode reveals the proven Facebook advertising framework that Jake has used across his portfolio of companies.
Jake identifies lead ads as the most effective campaign objective for pest control businesses, explaining that Facebook algorithmically favors these campaigns because they keep users on the platform rather than directing them to external websites. He addresses the common misconception about Facebook lead quality, clarifying that while conversion rates are lower than Google Ads at 25-30%, the dramatically reduced cost per lead often as low as a few dollars makes Facebook advertising highly profitable for pest control companies. Jake also breaks down ad format preferences, recommending still images for beginners due to their ease of creation and replacement while acknowledging that video content performs exceptionally well for those who understand video psychology and attention-grabbing techniques.
The conversation covers critical budget allocation strategy, with Jake revealing Facebook's $600 monthly threshold or $20 per day as the minimum investment needed to compete effectively in the advertising auction and generate optimal results. He explains how Facebook's auction system works, where pest control companies bid for attention against all advertisers, not just competitors in the home services industry, making adequate budget investment essential for visibility. Jake also addresses when to run short-term versus continuous campaigns based on market size and ad performance, warning that smaller markets with 15,000 people will hit ad saturation quickly while larger markets like Dallas can sustain long-term campaigns. For pest control owners ready to add Facebook advertising to their lead generation strategy or frustrated with previous unsuccessful attempts, this episode delivers the foundational knowledge needed to launch profitable campaigns and avoid common beginner mistakes.
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