Explore every episode of the podcast Zip Code Kings Podcast

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In this episode of the Zip Code Kings Podcast, Jonas Olson interviews Jake Sheldon, co-founder of Pest Control Millionaires, successful pest control and cleaning company owner, and fractional CMO for service-based businesses nationwide. Jake and Jonas dive deep into the critical topic of hiring A players for your pest control business, exploring why top talent attracts more top talent and how B and C players can drag down your entire operation. They discuss the fundamental principle that A players refuse to work alongside mediocre performers and will actively work to remove underperformers from the team, making your hiring decisions crucial for long-term pest control business growth.

The conversation covers essential hiring strategies for pest control owners, including specific traits to look for like relentless mindset, positive attitude, and competitive nature over technical skills that can be trained. Jake and Jonas emphasize the importance of hiring for culture fit first, implementing a three-interview process with skills assessments, and always leading by example as an A player yourself to attract similar talent. They reveal how the best pest control employees come through referrals from existing A players and why building a strong company culture naturally draws high performers who want to work with like-minded teammates.

Jake shares his proven compensation structure that retains top pest control technicians long-term, including salary plus commission models, bonus structures across all positions, and clear career roadmaps from technician to branch manager to potential partner. The episode wraps with critical mistakes pest control business owners make when hiring, particularly waiting until they desperately need someone instead of always recruiting, and introduces the powerful "hundreds list" recruiting technique to build a pipeline of potential A player candidates. This episode delivers actionable strategies every pest control owner needs to build a championship team.

Jonas Olson, Co-Founder of Pest Control Millionaires:

Instagram: https://www.instagram.com/jonasaolson/

Facebook: https://www.facebook.com/jonas.olson.18

LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/

YouTube: https://www.youtube.com/@pestcontrolmillionaire

Jake Sheldon, Co-Founder of Pest Control Millionaires:

LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/

Facebook: https://www.facebook.com/jake.sheldon.7

Instagram: https://www.instagram.com/jakesheldon25/

YouTube: https://www.youtube.com/@jakesheldonPCM

#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #jonasolson #jakesheldon

Are you a pest control owner looking to grow? Join Our Facebook Group with 3,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this episode of the Zip Code Kings Podcast, Jonas Olson interviews Jake Sheldon, fractional CMO for service companies nationwide, co-founder of Pest Control Millionaires, and former agency owner. Jake delivers a delegation masterclass covering which marketing tasks to outsource first, when to hire agencies versus building in-house, and the critical role of SOPs in scaling. He reveals that most pest control owners are already drowning in servicing and operations, making marketing delegation essential for growth. For pest control owners wearing every hat or struggling to scale marketing efforts, this episode provides the complete delegation framework.

Jake recommends delegating social media posting first to virtual assistants, then video editing which eats massive time, followed by technical SEO tasks like off-page optimization while keeping on-page Google Business Profile work in-house. He still personally manages Facebook ads despite company size since setup takes minimal time and he enjoys the control, while local service ads and Google CPC campaigns can easily delegate to VAs found on Upwork or Fiverr. Jake emphasizes learning basics of every marketing channel before hiring agencies to avoid getting scammed, recommending agencies only for highly specialized work like SEO when they have proven pest control industry results and testimonials. He warns against agencies charging $2,500 monthly without guarantees or insurance policies, noting many burn clients who then blame the agency when their own sales processes fail by not calling leads for four days.

The conversation stresses standard operating procedures as non-negotiable for delegation success, using telephone game analogy where CSR training degrades without documented scripts for pest control, mosquito, and termite services. Jake explains his agency required copy-paste SOPs for building identical Facebook ads across clients, preventing fires from broken systems that force owners to run around with heads cut off on daily tasks instead of focusing on growth. He tracks team effectiveness through Hubstaff monitoring screens to catch Netflix watching, training platform progress verification, and ultimately cost per acquisition metrics. Jake identifies the biggest delegation mistake as missing SOPs written at third-grade comprehension levels so simple that operations continue if the owner leaves for Italy tomorrow without disruption.

Jonas Olson, Co-Founder of Pest Control Millionaires:

Instagram: https://www.instagram.com/jonasaolson/

Facebook: https://www.facebook.com/jonas.olson.18

LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/

YouTube: https://www.youtube.com/@pestcontrolmillionaire

Jake Sheldon, Co-Founder of Pest Control Millionaires:

LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/

Facebook: https://www.facebook.com/jake.sheldon.7

Instagram: https://www.instagram.com/jakesheldon25/

YouTube: https://www.youtube.com/@jakesheldonPCM

#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #jonasolson #jakesheldon

Are you a pest control owner looking to grow? Join Our Facebook Group with 3,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this episode of the Zip Code Kings Podcast, Jonas Olson interviews Jake Sheldon, fractional CMO for service companies nationwide, co-founder of Pest Control Millionaires, and owner of Green Day Pest Control. Jake and Jonas deliver a training masterclass covering proper onboarding timelines, balancing technical skills with culture, and maintaining consistency across regions. They reveal how inadequate training creates drift where procedures deteriorate through person-to-person transmission. For pest control owners struggling with high turnover or inconsistent service delivery, this episode provides the complete training framework.

Jake emphasizes over-training to third-grader comprehension levels with simple SOPs anyone can execute. For CSRs, he recommends daily Zoom calls reviewing recorded conversations for two months, with 2-3 week onboarding sitting with experienced reps before going solo. For technicians, both recommend 3-5 days of office training on culture and licensing, followed by 2-3 week ride-alongs, then branch manager spot checks before full independence. Jonas stresses recording master technicians creating training videos so service standards stay consistent rather than degrading like telephone game, sharing how he discovered massive service drift when procedures passed through multiple trainers without standardized video documentation.

Culture proves equally critical to technical skills, built through daily morning huddles, social media recognition, swag, events, and demonstrating genuine care before expecting loyalty. Jonas can walk into any branch and immediately feel culture problems through tension energy. Both identify biggest mistakes as inadequate training volume, no pre-recorded video libraries, and missing SOPs that grow harder to create as companies scale. Jake recommends using ChatGPT or hiring consultants to build SOPs while small, acknowledging they'll evolve as revenue grows but establishing foundational documentation early prevents chaos.

Jonas Olson, Co-Founder of Pest Control Millionaires:

Instagram: https://www.instagram.com/jonasaolson/

Facebook: https://www.facebook.com/jonas.olson.18

LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/

YouTube: https://www.youtube.com/@pestcontrolmillionaire

Jake Sheldon, Co-Founder of Pest Control Millionaires:

LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/

Facebook: https://www.facebook.com/jake.sheldon.7

Instagram: https://www.instagram.com/jakesheldon25/

YouTube: https://www.youtube.com/@jakesheldonPCM

#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #jonasolson #jakesheldon

Are you a pest control owner looking to grow? Join Our Facebook Group with 3,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this episode of the Zip Code Kings Podcast, Jonas Olson interviews Jake Sheldon, co-founder of Pest Control Millionaires, owner of multiple pest control and moving companies, and fractional CMO for service businesses across the country. Jake delivers a masterclass on forming strategic partnerships that can add hundreds of customers within 90 days without spending a dollar on advertising. He reveals how he nearly destroyed his own company by sending 4,100 text messages in one week to a lawn care partner's customers when he only had 300 clients himself, overwhelming his capacity but ultimately learning the systems that now generate massive growth. For pest control owners struggling with expensive customer acquisition costs or looking for faster market entry strategies, this episode provides the complete partnership framework.

Jake explains that strategic partnerships provide instant exposure and profitability faster than traditional marketing channels, making them his first move when entering new markets. He recommends lawn care companies without pest control, moving companies, pool cleaning companies, property managers, real estate agents, HVAC, plumbing, and roofing as ideal partners, with lawn care, moving, and pool cleaning showing the best results. Jake emphasizes vetting partners for 4.5 star reviews or higher, avoiding companies with only 10-78 clients who can't move the needle, and requiring signed legal agreements protecting customer lists before sharing sensitive data. He implements Go High Level CRM where both partners have login access creating transparency, texting customers on behalf of each other like "Hey, my name is John from ABC Lawn Care, we partnered with Green Day Pest Control," ensuring neither party can cheat while tracking all communications and conversions.

The conversation reveals Jake's strategy for pitching larger companies when you're smaller, selling the dream of explosive growth and positioning yourself as their future major referral source rather than focusing on current client count disparity. He shares success stories including a class member obtaining 12,000 customer lists generating potentially 120+ customers at 1% conversion, and his own network forming local masterminds where pest control, lawn care, pool, and HVAC companies vacation together while sending business back and forth. Jake identifies biggest mistakes as no transparency handshake agreements where partners exchange business cards hoping for reciprocity, fear of bothering customers with partnership texts when customers actually don't care as much as owners think, and failing to use texting over email which generates dramatically higher response rates and conversions.

Jonas Olson, Co-Founder of Pest Control Millionaires:

Instagram: https://www.instagram.com/jonasaolson/

Facebook: https://www.facebook.com/jonas.olson.18

LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/

YouTube: https://www.youtube.com/@pestcontrolmillionaire

Jake Sheldon, Co-Founder of Pest Control Millionaires:

LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/

Facebook: https://www.facebook.com/jake.sheldon.7

Instagram: https://www.instagram.com/jakesheldon25/

YouTube: https://www.youtube.com/@jakesheldonPCM

#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #jonasolson #jakesheldon

Are you a pest control owner looking to grow? Join Our Facebook Group with 3,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this episode of the Zip Code Kings Podcast, Jonas Olson interviews Jake Sheldon, owner of multiple service companies, fractional CMO for businesses across the country, and co-owner of a VA staffing agency. Jake delivers a complete virtual assistant masterclass covering what VAs are, which roles they handle, vetting processes, domestic versus overseas hiring, and performance tracking systems. He reveals how replacing one American CSR at $25/hour with three Mexican VAs at $5-10/hour transformed his operations after his Kansas City employee left for pregnancy. For pest control owners drowning in admin tasks, missing after-hours calls, or struggling with expensive domestic labor costs, this episode provides the framework for building efficient remote teams.

Jake explains that virtual assistants can handle nearly everything from simple tasks like checking emails and taking after-hours calls to complex responsibilities including inbound/outbound sales, scheduling, routing, and ordering chemicals from Viseris or Univar. He recommends Mexico for customer-facing roles due to American-sounding accents, Spanish language skills, and $5-10/hour rates versus $25/hour domestically, while Philippines VAs excel at $3-8/hour for non-phone tasks. Jake implements a three-stage interview process including background checks, skill assessments with real-life scenarios to test on-the-spot thinking, and culture fit evaluations. He addresses cheap labor criticism by explaining that $8/hour in Mexico equals 80K lifestyle equivalent due to cost of living differences, with VAs sending Christmas cards thanking him for doubling their previous wages and changing family lives.

The conversation covers performance tracking using Hubstaff for minute-by-minute screen monitoring preventing Netflix watching during work hours, and communication tools like Slack for team messaging and WhatsApp for text-like notifications. Jake identifies the biggest mistakes as poor communication and missing standard operating procedures, warning that VAs will fail without scripts for general pest, mosquito, and termite calls plus documented SOPs for every task. He recommends Upwork, Fiverr, and Online.PH as solid platforms for finding VAs outside his staffing agency, emphasizing thorough vetting and clear expectation-setting before hiring. For pest control owners ready to scale operations without proportionally increasing labor costs, this episode delivers the complete VA implementation roadmap that freed Jake from operational chaos.

Jonas Olson, Co-Founder of Pest Control Millionaires:

Instagram: https://www.instagram.com/jonasaolson/

Facebook: https://www.facebook.com/jonas.olson.18

LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/

YouTube: https://www.youtube.com/@pestcontrolmillionaire

Jake Sheldon, Co-Founder of Pest Control Millionaires:

LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/

Facebook: https://www.facebook.com/jake.sheldon.7

Instagram: https://www.instagram.com/jakesheldon25/

YouTube: https://www.youtube.com/@jakesheldonPCM

#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #jonasolson #jakesheldon

Are you a pest control owner looking to grow? Join Our Facebook Group with 3,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this episode of the Zip Code Kings Podcast, Jake Sheldon interviews Jonas Olson, owner of Pest Badger, a $10 million pest control company. Jonas delivers a complete financial and operational metrics masterclass covering KPIs, customer acquisition cost, profit margins, technician performance tracking, and executive scorecards. For pest control owners flying blind without proper metrics, this comprehensive episode provides the complete data-driven framework used by eight-figure businesses.

Jonas breaks down essential KPIs including 50-60% close rates for pest control, customer acquisition cost calculations showing $500 ad spend generating five customers at $100 CAC returning $15,000 over three years for 30:1 LTV ratios, and profit margin benchmarks of 10-15% being good with 25% plus being exceptional. He recommends getting double your CAC back in first 30 days through $250-300 initial pricing and identifies high-profit services like termite work and exclusions generating $3,000-20,000 per job. Jonas implements obsessive daily technician tracking monitoring production value, completion ratios, callbacks, and minimum one upsell weekly using performance-based pay that weeds out underperformers while attracting motivated top earners through automated Field Routes reports.

For executive meetings, Jonas follows EOS meeting Thursdays reviewing total sales by branch, production revenue, stops completed versus remaining jobs, revenue collected targeting 80-90%, and accounts receivable at 30-60-90 days preventing cash flow disasters. He practices radical transparency showing monthly profit and loss statements using hundred pennies exercises where only 10-20 remain after expenses, helping teams buy into profitability through monthly profit sharing. Jonas identifies biggest mistakes as not knowing numbers, not tracking early when systems are easier to build, and focusing on vanity metrics instead of conversions and profitable customer acquisition.

Jonas Olson, Co-Founder of Pest Control Millionaires:

Instagram: https://www.instagram.com/jonasaolson/

Facebook: https://www.facebook.com/jonas.olson.18

LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/

YouTube: https://www.youtube.com/@pestcontrolmillionaire

Jake Sheldon, Co-Founder of Pest Control Millionaires:

LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/

Facebook: https://www.facebook.com/jake.sheldon.7

Instagram: https://www.instagram.com/jakesheldon25/

YouTube: https://www.youtube.com/@jakesheldonPCM

#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #jonasolson #jakesheldon

Are you a pest control owner looking to grow? Join Our Facebook Group with 3,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this episode of the Zip Code Kings Podcast, Jake Sheldon interviews Jonas Olson, owner of Pest Badger, a $10 million pest control company. Jonas breaks down his weekly executive meeting structure following the EOS (Entrepreneurial Operating System) model from Gino Wickman's book Traction. He reveals the exact scorecard his leadership team tracks every Thursday at 11am to catch problems early and drive profitable growth. For pest control owners running chaotic operations without clear metrics or executives unclear on what actually matters, this episode provides the complete executive KPI framework used by eight-figure companies.

Jonas outlines his weekly scorecard starting with total sales broken down by branch, production revenue, total stops completed versus jobs remaining for the month to forecast technician hiring needs before getting overwhelmed. He tracks revenue collected aiming for 80-90% or higher, weekly cancellations by branch and technician, and accounts receivable at 30-60-90 days to prevent cash flow disasters from unpaid invoices piling up. Jonas emphasizes that companies can't grow on accounts receivable, requiring daily follow-up on failed credit cards and overdue payments. The majority of executive meeting time focuses on solving issues like discovering a two-person initial service truck only completing 12 stops daily, catching the problem within one week through data anomalies in COGs percentages.

The conversation reveals Jonas's open book policy showing profit and loss statements to the entire team monthly using the hundred pennies exercise where 50 pennies cover overhead, 20-30 cover various expenses, leaving only 10-20 for profit, helping technicians understand business realities and buy into profitability goals. He distributes profit shares monthly incentivizing employees to maximize branch profitability rather than assuming owners pocket all revenue. Jonas follows Traction religiously, rereading it annually as his first book each year, implementing quarterly rocks for big projects and weekly check-ins on employee and customer headlines addressing immediate problems. He identifies the biggest mistakes as not knowing numbers and not tracking information early, emphasizing that tracking doesn't get easier as companies scale so building systems while small is critical.

Jonas Olson, Co-Founder of Pest Control Millionaires:

Instagram: https://www.instagram.com/jonasaolson/

Facebook: https://www.facebook.com/jonas.olson.18

LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/

YouTube: https://www.youtube.com/@pestcontrolmillionaire

Jake Sheldon, Co-Founder of Pest Control Millionaires:

LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/

Facebook: https://www.facebook.com/jake.sheldon.7

Instagram: https://www.instagram.com/jakesheldon25/

YouTube: https://www.youtube.com/@jakesheldonPCM

#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #jonasolson #jakesheldon

Are you a pest control owner looking to grow? Join Our Facebook Group with 3,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this episode of the Zip Code Kings Podcast, Jake Sheldon interviews Jonas Olson, owner of Pest Badger, a $10 million plus pest control company. Jonas breaks down the critical technician KPIs that separate high-performing operations from chaotic ones. He reveals his non-negotiable daily tracking system that monitors everything from production value to callbacks, explaining that most CRMs don't pull accurate data automatically requiring manual spreadsheet work. For pest control owners struggling with inconsistent technician performance or unable to identify which techs are actually profitable, this episode provides the complete operations tracking framework.

Jonas identifies the top technician KPIs starting with production value per day per truck, number of stops, and completion ratio which should hit 100% though life happens. He emphasizes tracking callbacks per technician to identify training gaps, noting that high callback rates signal issues with product application, labeling, or rushing through jobs. Jonas monitors skips and reschedules, cancellations per route revealing technicians who don't introduce themselves or show service photos, and average value per stop to catch measurement errors or underpriced jobs. He requires minimum one upsell per week per technician tracked through weekly sales reports, plus reviews and referrals metrics to gauge customer engagement and satisfaction levels that prevent churn.

The conversation reveals Jonas's performance-based pay philosophy rooted in his carpentry background where he outworked 10-to-1 despite being the greenhorn. He pays technicians on commission including percentages on upsells, cash for reviews, and allows customer tips, eliminating hourly wages that reward time over results. Jonas warns that switching to performance pay will cause underperforming technicians to quit or get weeded out, but creates a culture attracting motivated techs who want to earn top dollar. He tracks these metrics using Field Routes with supplemental data from Bravo and Quickie, running automated daily reports delivered to his inbox each morning. Jonas recommends GPS and video in all trucks for insurance discounts and accountability, letting high performers choose their own competition rewards whether cash, shoes, or branded swag.

Jonas Olson, Co-Founder of Pest Control Millionaires:

Instagram: https://www.instagram.com/jonasaolson/

Facebook: https://www.facebook.com/jonas.olson.18

LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/

YouTube: https://www.youtube.com/@pestcontrolmillionaire

Jake Sheldon, Co-Founder of Pest Control Millionaires:

LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/

Facebook: https://www.facebook.com/jake.sheldon.7

Instagram: https://www.instagram.com/jakesheldon25/

YouTube: https://www.youtube.com/@jakesheldonPCM

#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #jonasolson #jakesheldon

Are you a pest control owner looking to grow? Join Our Facebook Group with 3,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this episode of the Zip Code Kings Podcast, Jake Sheldon interviews Jonas Olson, CEO of Pest Badger, a $10 million pest control company. Jonas breaks down profit margins and why they matter more than revenue for building valuable businesses. He reveals that many pest control owners don't even understand what profit margins are or why a $2 million company at 1% profit is worth less than a $500,000 company at 50% profit. For pest control owners chasing revenue numbers instead of profitability or unsure if their margins are healthy, this episode provides the clarity needed to build a truly valuable business.

Jonas explains that profit margin calculation is simple: total revenue minus all expenses equals profit, with EBITDA being a fancy accounting term for the same concept. He identifies 10-15% as good margins, 15-20% as really good, and 25% plus as knocking it out of the park, though he acknowledges early-stage owner-operators often hit 80% margins that will decrease as they hire employees and add overhead. Jonas emphasizes that recurring revenue dramatically impacts long-term margins since the same $100 customer acquisition cost generates $150 from a one-time ant treatment versus $900 from annual service, making businesses with recurring models far more valuable when selling. He explains that buyers purchase cashflow and profitability, paying significantly higher multiples for recurring revenue compared to one-time jobs.

The conversation reveals high-profit services including termite work, exclusions, insulation, bed bugs, and mosquito control with jobs ranging from $3,000-20,000 completed in hours or days by single technicians. Jonas stresses bundling strategies like combining general pest, flea and tick, and mosquito treatments during one visit, adding only 12-20 minutes while doubling revenue from $150 to $300 per stop. He identifies route density as the second factor to check after pricing when margins are low, since technicians driving all day doing four stops can't generate profit compared to concentrated service areas. Jonas concludes by distinguishing lifestyle businesses doing $600-800K at 40% margins generating $400K personal income from growth-focused companies sacrificing short-term profitability to build enterprise value, emphasizing neither path is wrong but serves different goals.

Jonas Olson, Co-Founder of Pest Control Millionaires:

Instagram: https://www.instagram.com/jonasaolson/

Facebook: https://www.facebook.com/jonas.olson.18

LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/

YouTube: https://www.youtube.com/@pestcontrolmillionaire

Jake Sheldon, Co-Founder of Pest Control Millionaires:

LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/

Facebook: https://www.facebook.com/jake.sheldon.7

Instagram: https://www.instagram.com/jakesheldon25/

YouTube: https://www.youtube.com/@jakesheldonPCM

#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #jonasolson #jakesheldon

Are you a pest control owner looking to grow? Join Our Facebook Group with 3,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this episode of the Zip Code Kings Podcast, Jake Sheldon interviews Jonas Olson, CEO and owner of Pest Badger, a $10 million plus pest control company. Jonas delivers a masterclass on customer acquisition cost (CAC), breaking down the exact math that transforms $500 ad spend into $5,000 revenue and ultimately 30:1 LTV to CAC ratios. He reveals why most pest control owners who claim zero marketing costs are actually leaving millions on the table by not understanding these fundamentals. For pest control owners confused about CAC calculations or unsure whether their advertising is actually profitable, this episode provides the complete framework for making marketing a predictable money-printing machine.

Jonas explains CAC calculation using real examples: $500 spend generating 10 leads converting at 50% produces 5 customers at $100 CAC each, returning $5,000 immediately or $15,000 over three years for a 30:1 ratio versus the industry standard 3-5:1. He emphasizes getting double your CAC back in the first 30 days through $250-300 initial service pricing, enabling reinvestment of profits into acquiring the next customer without cashflow constraints. Jonas dismisses percentage-based marketing budgets like the franchise-mandated 4-6%, arguing companies should spend as much as cashflow allows if the math works, even 30-40% when acquiring customers profitably. He identifies healthy CAC ranges as under $100 being excellent, $100-200 being solid, and up to $250 viable in competitive markets like Dallas and Florida.

The conversation reveals how seasonality impacts CAC with winter months seeing higher acquisition costs as demand drops, requiring daily monitoring through Databox and Go High Level to adjust spend dynamically. Jonas stresses tracking CAC separately across Facebook, Google, and organic channels, explaining that SEO is a long-term play requiring patience rather than immediate ROI expectations like paid advertising. He identifies unstable CAC warning signs including missed calls from inadequate phone systems or CSRs not answering, disconnected tracking numbers discovered only through obsessive monitoring, and Google algorithm updates causing sudden performance shifts. Jonas shares a real example of losing 30 leads in one week from a disconnected Call Rail number that would have gone unnoticed without daily dashboard checks.

Jonas Olson, Co-Founder of Pest Control Millionaires:

Instagram: https://www.instagram.com/jonasaolson/

Facebook: https://www.facebook.com/jonas.olson.18

LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/

YouTube: https://www.youtube.com/@pestcontrolmillionaire

Jake Sheldon, Co-Founder of Pest Control Millionaires:

LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/

Facebook: https://www.facebook.com/jake.sheldon.7

Instagram: https://www.instagram.com/jakesheldon25/

YouTube: https://www.youtube.com/@jakesheldonPCM

#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #jonasolson #jakesheldon

Are you a pest control owner looking to grow? Join Our Facebook Group with 3,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this episode of the Zip Code Kings Podcast, Jake Sheldon interviews Jonas Olson, CEO of Pest Badger, a $10 million pest control company. Jonas breaks down the most critical KPIs and metrics that pest control owners must track to scale profitably. He reveals his obsessive monitoring approach checking live dashboards 10 times daily to catch performance dips and adjust ad spend in real time. For pest control owners flying blind without proper tracking or unsure which metrics actually matter versus vanity numbers, this episode provides the exact KPI framework that separates million-dollar companies from struggling startups.

Jonas emphasizes tracking leads versus sales, close rates, customer acquisition cost, and lifetime value on at least a weekly basis, though he monitors them daily through Databox pulling data from all advertising platforms. He explains ideal close rate benchmarks vary by platform with Facebook converting 25-30% being excellent, Google Ads requiring 50% minimum, and pest control services with high urgency hitting 60-70% before price increases become necessary. Jonas stresses segmenting tracking by location, specific ads, offers, and individual sales reps to identify what's actually working rather than lumping everything together and guessing. His team listens to recorded sales calls daily early on then weekly once reps prove consistent, analyzing both closed deals and lost opportunities to improve conversion rates through continuous training.

The conversation reveals Jonas's round-robin lead distribution system that prioritizes high-intent Google leads to top performers while giving all CSRs opportunities on lower-intent Facebook leads, tracking each rep's performance by traffic source. He identifies operational KPIs like cancellation rates and technician stops per day as critical for long-term growth but recommends dedicating separate deep-dive sessions to service metrics. Jonas dismisses impressions and traffic as vanity metrics that look impressive but mean nothing without conversions, stressing that cost per lead matters less than total customer acquisition cost including sales commissions. For pest control owners drowning in data or ignoring metrics entirely, this episode delivers the focused tracking approach that enables rapid decision-making and profitable scaling.

Jonas Olson, Co-Founder of Pest Control Millionaires:

Instagram: https://www.instagram.com/jonasaolson/

Facebook: https://www.facebook.com/jonas.olson.18

LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/

YouTube: https://www.youtube.com/@pestcontrolmillionaire

Jake Sheldon, Co-Founder of Pest Control Millionaires:

LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/

Facebook: https://www.facebook.com/jake.sheldon.7

Instagram: https://www.instagram.com/jakesheldon25/

YouTube: https://www.youtube.com/@jakesheldonPCM

#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #jonasolson #jakesheldon

Are you a pest control owner looking to grow? Join Our Facebook Group with 3,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this episode of the Zip Code Kings Podcast, Dan Leibrandt interviews Jonas Olson, CEO and founder of Pest Badger, a pest control company doing over $10 million annually. Jonas delivers a complete customer retention and growth masterclass covering service upgrades, first impressions, referral programs, annual renewals, and customer win-back strategies. He reveals how proper execution of these systems reduces churn from double digits to 2% monthly while simultaneously growing revenue through upsells and referrals. For pest control owners struggling with high cancellation rates or leaving money on the table with existing customers, this comprehensive episode provides the complete framework for maximizing customer lifetime value.

Jonas breaks down his "go for now" service upgrade philosophy where technicians continuously pitch additional services until customers say no, using problem-solution selling with photo evidence of rodent activity, bat guano, or missing attic screens discovered during routine services. He outlines three upsell scenarios including backyard mosquito pitches during walkthroughs that convert nine out of ten times by simply bundling monthly packages. For first impressions, Jonas emphasizes branded uniforms matching marketing materials, setting realistic expectations about seeing bugs initially, taking 10-20 service photos, and performing one act of kindness like bringing in Amazon packages or rolling garbage cans without being asked. His welcome packages and pet name documentation in customer notes build goodwill that forgives 1-2 service mistakes, transforming one-year customers into five-year relationships.

The conversation reveals Jonas's referral program generating 148 referrals and 47-49 sales worth $47,000 in seven days through a $3,000 trip giveaway tracked via Clicky software with individual customer links earning $1 per click plus $50-100 cash via Venmo per sign-up. He stresses that 80% referral conversion rates and $100 customer acquisition costs beat paying Google the same amount since incentivizing customers builds loyalty. For annual renewals, Jonas advocates lifetime customer relationships with automatic quarterly billing rather than yearly resale conversations, using prepayment discounts for seasonal services like mosquito control and lawn care to lock in customers and minimize spring churn. He distinguishes between hostile multi-year contracts and simple state-required agreements authorizing property access without cancellation penalties that anger customers and generate bad reviews.

Jonas Olson, Co-Founder of Pest Control Millionaires:

Instagram: https://www.instagram.com/jonasaolson/

Facebook: https://www.facebook.com/jonas.olson.18

LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/

YouTube: https://www.youtube.com/@pestcontrolmillionaire

Dan Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DanLeibrandtOfficial  

LinkedIn: https://linkedin.com/in/danleibrandt/   

Twitter: https://twitter.com/DanLeibrandt   

Website: https://danleibrandt.com 

#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jonasolson

Are you a pest control owner looking to grow? Join Our Facebook Group with 3,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this episode of the Zip Code Kings Podcast, Dan Leibrandt interviews Jonas Olson, CEO and founder of Pest Badger, a pest control company doing over $10 million annually. Jonas reveals his customer win-back strategies that recapture 1-3% of canceled accounts, potentially neutralizing a 2% monthly churn rate when executed properly. He explains that since customer acquisition costs are already paid, aggressive reactivation offers make financial sense to recover lifetime value. For pest control owners ignoring canceled customers or accepting churn as inevitable, this episode provides the systems that turn lost accounts back into revenue.

Jonas emphasizes preventing cancellations first through phone conversations or in-person branch manager visits to understand why customers want to leave, often discovering they just want to be heard and validated. He explains that customers think of pest control reactively rather than preventatively, requiring education on why continued service prevents future infestations even when current problems are solved. For customers who've already canceled, Jonas recommends starting reactivation campaigns two weeks out with monthly drip emails and texts highlighting seasonal pest issues, customer success stories, and targeted offers. His timing strategy focuses on pain points like mosquito season in May for canceled mosquito customers when frustration drives them back.

The conversation reveals common cancellation reasons including moving, price sensitivity, job loss, and door-to-door competitors signing customers up without proper cancellation from the original company. Jonas recommends verifying if houses are actually listed for sale when customers claim they're moving since some lie to avoid confrontation or were switched by aggressive salespeople. For genuinely struggling customers, he suggests empathy-driven solutions like pausing service for three months during job loss or reducing monthly costs from $40 to $10 to maintain relationships. Jonas identifies the biggest mistake as completely abandoning canceled customers rather than mining the thousand-plus accounts from the past five years during slow seasons, representing massive untapped revenue potential already warmed to the brand.

Jonas Olson, Co-Founder of Pest Control Millionaires:

Instagram: https://www.instagram.com/jonasaolson/

Facebook: https://www.facebook.com/jonas.olson.18

LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/

YouTube: https://www.youtube.com/@pestcontrolmillionaire

Dan Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DanLeibrandtOfficial  

LinkedIn: https://linkedin.com/in/danleibrandt/   

Twitter: https://twitter.com/DanLeibrandt   

Website: https://danleibrandt.com

#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jonasolson

Are you a pest control owner looking to grow? Join Our Facebook Group with 3,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this episode of the Zip Code Kings Podcast, Dan Leibrandt interviews Jonas Olson, CEO and founder of Pest Badger, a pest control company doing over $10 million annually. Jonas breaks down annual renewal tactics that maximize customer lifetime value and improve LTV to CAC ratios from weak 1:1 relationships to strong 5:1 or higher. He explains that customers staying one year versus five years transforms a $150 acquisition cost generating $1,000 into $5,000 or more with upsells potentially reaching $20,000 from insulation and other services. For pest control owners struggling with high churn during renewal season or unsure how to structure billing agreements, this episode reveals the strategies that keep customers paying for life.

Jonas advocates for lifetime customer relationships over limited contracts, automatically renewing annual agreements that keep charging cards and scheduling services quarterly until customers actively cancel rather than requiring yearly resale conversations. He contrasts his approach with old-school pest control companies where CSRs call 5,000 customers every spring on yellow legal pads to manually resell services, wasting time and creating churn opportunities. For seasonal services like mosquito control and lawn care where spring renewals create the highest churn risk, Jonas recommends prepayment discounts that lock customers in for the year since people rarely cancel after paying upfront even if they're unhappy with early season service quality.

The conversation distinguishes between contracts that hold customers hostage with cancellation penalties versus simple agreements required by state Departments of Agriculture authorizing property access and treatment. Jonas explains his philosophy against multi-year contracts despite their use by massive companies, arguing that consumers hate being locked in like wireless phone contracts and will leave angry reviews when forced to pay 80% contract values for early cancellation. He emphasizes that agreements must include proper legal verbiage for liability protection and photo usage rights for social media, recommending lawyers draft these documents rather than owners creating DIY versions that miss critical protections.

Jonas Olson, Co-Founder of Pest Control Millionaires:

Instagram: https://www.instagram.com/jonasaolson/

Facebook: https://www.facebook.com/jonas.olson.18

LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/

YouTube: https://www.youtube.com/@pestcontrolmillionaire

Dan Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DanLeibrandtOfficial  

LinkedIn: https://linkedin.com/in/danleibrandt/   

Twitter: https://twitter.com/DanLeibrandt   

Website: https://danleibrandt.com 

#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jonasolson

Are you a pest control owner looking to grow? Join Our Facebook Group with 3,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this episode of the Zip Code Kings Podcast, Dan Leibrandt interviews Jonas Olson, CEO and founder of Pest Badger, a pest control company doing over $10 million annually. Jonas reveals his referral program strategies that generated 148 referrals and 47-49 sales worth approximately $47,000 in just seven days without spending a dollar on advertising. He explains that referrals convert at over 80% and cost far less than Google or Facebook ads. For pest control owners struggling with high customer acquisition costs or missing out on easy growth opportunities, this episode provides the complete referral framework that could be worth a million dollars in lost revenue.

Jonas breaks down his current $3,000 trip giveaway campaign running all summer where customers share referral links on social media, earn $1 per link click plus $50-100 cash via Venmo for each sign-up, and get entered to win with each referral acting as a ticket increasing their odds. He uses Clicky software to track individual customer referral links with leaderboards showing top referrers, creating gamification and competition. Jonas emphasizes that referral programs work at any company size, from five customers asking each for three friend names to close two more customers, then repeating the cycle to spiral from zero to $300-500K rapidly. He recommends quarterly or at minimum twice-yearly giveaways to keep customers engaged and reduce churn since families won't leave after winning trips.

The conversation reveals that referral programs double as PR and brand awareness when customers post on social media, making giveaways worthwhile even beyond direct sales. Jonas stresses that $100 customer acquisition cost through referrals beats paying Google the same amount because incentivizing customers builds loyalty while enriching ad platforms just extracts money. He identifies the biggest mistakes as not implementing any referral program at all and failing to track referrals in CRMs, calling this a potential million-dollar mistake for companies doing $100K-1M annually who ignore their existing customer base as a growth engine.

Jonas Olson, Co-Founder of Pest Control Millionaires:

Instagram: https://www.instagram.com/jonasaolson/

Facebook: https://www.facebook.com/jonas.olson.18

LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/

YouTube: https://www.youtube.com/@pestcontrolmillionaire

Dan Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DanLeibrandtOfficial  

LinkedIn: https://linkedin.com/in/danleibrandt/   

Twitter: https://twitter.com/DanLeibrandt   

Website: https://danleibrandt.com 

#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jonasolson

Are you a pest control owner looking to grow? Join Our Facebook Group with 3,000+ Members: https://www.facebook.com/groups/pestcontrolmillionairesIn this episode of the Zip Code Kings Podcast, Dan Leibrandt interviews Jonas Olson, CEO and founder of Pest Badger, a pest control company doing over $10 million annually. Jonas breaks down the critical first impression strategies that reduce churn and increase customer lifetime value by building goodwill that forgives future mistakes. He explains that first impressions start with consistent branding from wrapped trucks to pink uniform shirts matching all marketing materials. For pest control owners struggling with high churn rates or inconsistent service quality, this episode reveals the exact first visit protocols that turn one-year customers into five-year customers.Jonas outlines the complete first visit process starting with setting realistic expectations by honestly telling customers they'll still see some bugs initially as treatments flush pests out, reducing mosquitoes by 70-80% rather than promising elimination, and explaining the full service program step-by-step at the door. Technicians must take 10-20 photos of front yards, backyards, and any issues found, then present these visuals to customers showing exactly what was done including before-and-after wasp nest removals. The critical differentiator is one act of kindness beyond normal service like bringing in Amazon packages, rolling garbage cans to the house, picking up kids toys, or blowing leaves off the front porch without being asked.Jonas reveals specific goodwill strategies including welcome packages with branded flyswatters and dog treats delivered within 24-48 hours, remembering and using pet names in customer notes for future visits, and his Mosquito Crush brand leaving orange crush sodas after first services. He emphasizes that appearance matters with clean uniforms and manicured beards, sending 15-minute arrival text notifications before technicians arrive, and leaving detailed door hanger notes when customers aren't home. Jonas explains that customers fire companies easily but firing individual technicians they know personally is much harder, making technician empathy and customer relationships the ultimate churn prevention strategy that allows 1-2 service mistakes without losing the account.Jonas Olson, Co-Founder of Pest Control Millionaires:Instagram: https://www.instagram.com/jonasaolson/Facebook: https://www.facebook.com/jonas.olson.18LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/YouTube: https://www.youtube.com/@pestcontrolmillionaireDan Leibrandt, Co-Founder of Pest Control Millionaires:Facebook: https://facebook.com/DanLeibrandtOfficial LinkedIn: https://linkedin.com/in/danleibrandt/ Twitter: https://twitter.com/DanLeibrandt Website: https://danleibrandt.com#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jonasolson

Are you a pest control owner looking to grow? Join Our Facebook Group with 3,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this episode of the Zip Code Kings Podcast, Dan Leibrandt interviews Jonas Olson, CEO of Pest Badger, a pest control company doing over $10 million annually. Jonas reveals his service upgrade philosophy of "go for now," continuously selling additional services until customers say no rather than stopping after the first sale. He explains that the first sale is the hardest, but once customers are in buying mode, subsequent yeses become dramatically easier. For pest control owners leaving money on the table by not upselling existing customers or technicians afraid to pitch additional services, this episode provides the exact upgrade scripts and strategies that maximize customer lifetime value.

Jonas breaks down three common upsell scenarios with specific scripts for each situation. Scenario one covers door-to-door sales where technicians notice mosquitoes while walking the backyard, simply asking "who takes care of mosquitoes around here?" then bundling the service into the monthly package with nine out of ten customers accepting. Scenario two addresses field technicians discovering rodent activity, bat guano, or missing attic screens during service, taking 10-20 photos as visual proof to present evidence customers can't deny. Scenario three covers phone sales during seasonal transitions like fall when CSRs proactively bundle rodent protection as winter approaches. Jonas emphasizes problem-solution driven upsells based on actual observed issues rather than generic package pitches.

The conversation reveals that technicians should be fully sales-trained since their role differs from door-to-door salespeople. They're already trusted experts on-site solving problems, making upsells easier and more natural. Jonas recommends keeping services simple initially rather than expanding into lawn care or other industries until pest control operations are scaled. He stresses implementing a marketing calendar planning monthly upsell focuses year-round so CSRs and technicians align on the same offers with proper incentives including commissions and review bonuses to push technicians toward six-figure incomes through performance-based compensation.

Jonas Olson, Co-Founder of Pest Control Millionaires:

Instagram: https://www.instagram.com/jonasaolson/

Facebook: https://www.facebook.com/jonas.olson.18

LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/

YouTube: https://www.youtube.com/@pestcontrolmillionaire

Dan Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DanLeibrandtOfficial  

LinkedIn: https://linkedin.com/in/danleibrandt/   

Twitter: https://twitter.com/DanLeibrandt   

Website: https://danleibrandt.com

#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jonasolson

Are you a pest control owner looking to grow? Join Our Facebook Group with 3,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this episode of the Zip Code Kings Podcast, Dan Leibrandt interviews Jake Sheldon, co-founder of Pest Control Millionaires and owner of multiple service-based businesses. Jake delivers a complete automation masterclass covering speed to lead workflows, follow-up sequences, automation tools, lead pipelines, and service communication systems. He reveals how proper automation and relentless follow-up transformed his Facebook lead close rate from 10-15% to 40-45% while eliminating manual work. For pest control owners losing leads to competitors or wasting time on repetitive tasks, this comprehensive episode provides the complete automation framework that maximizes conversions and revenue.

Jake breaks down his back-to-back calling strategy that sends automated texts within 30 seconds followed by six total call attempts per lead, explaining that 80-86% of people won't answer unsaved numbers. His long-term nurture sequences extend indefinitely with automated texts at 14 days, 21 days, 30 days, every two months, then every six months until prospects say stop, even closing customers after three years. Jake reveals Go High Level as the all-in-one platform that consolidates leads from all sources, automates follow-up sequences, and enables AI chatbots with if-else logic. He explains the critical importance of separate pipelines for each service to track individual cost per acquisition, with daily monitoring by virtual assistants and 30-60 minutes of recorded sales call reviews for training.

For service communication, Jake recommends automating 15-minute pre-service reminders, post-service notifications with treatment details, and smart review requests that route five-star customers to Google while alerting owners to low ratings for damage control. He stresses balancing automation with personal touch by keeping phone conversations human while automating text communications. Jake identifies the biggest mistakes as giving up after one call, not tracking leads across platforms, and failing to separate pipelines by campaign. For pest control companies ready to stop losing leads and build systems that scale, this masterclass delivers every automation strategy needed to close more customers and grow faster.

Jake Sheldon, Co-Founder of Pest Control Millionaires:

LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/

Facebook: https://www.facebook.com/jake.sheldon.7

Instagram: https://www.instagram.com/jakesheldon25/

YouTube: https://www.youtube.com/@jakesheldonPCM

Dan Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DanLeibrandtOfficial  

LinkedIn: https://linkedin.com/in/danleibrandt/   

Twitter: https://twitter.com/DanLeibrandt   

Website: https://danleibrandt.com 

#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jakesheldon

Are you a pest control owner looking to grow? Join Our Facebook Group with 3,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this episode of the Zip Code Kings Podcast, Dan Leibrandt interviews Jake Sheldon, co-founder and co-owner of Pest Control Millionaires and owner of multiple service companies. Jake breaks down how to automate service communication for pest control companies, revealing the systems that prevent missed appointments, improve customer satisfaction, and increase retention rates. He explains that most pest control companies either have no service communication automation or rely on manual processes that fail when technicians get busy. For pest control owners dealing with customer complaints about unexpected arrivals or struggling to collect reviews consistently, this episode provides the complete automation framework.

Jake emphasizes the importance of pre-service reminders sent 15 minutes before arrival, allowing customers to prepare by putting dogs away or clearing access to treatment areas, which prevents common complaints and no-shows. He recommends using CRMs like Gorilla Desk, Field Routes, or Jobber to automate these reminders at 9:45 AM for 10 AM appointments without requiring technician involvement. Post-service automation includes completion notifications with service notes detailing chemicals used and work performed, followed immediately by review requests that intelligently route customers based on their feedback score using if-else logic.

The conversation covers Jake's smart review collection system that sends internal feedback requests first, then automatically directs five-star customers to Google review links while alerting owners to any ratings below four stars for immediate damage control before public reviews get posted. Jake stresses the balance between automation and personal touch, keeping phone conversations human while automating text-based communications like reminders and confirmations that customers actually prefer receiving via text. He addresses the current state of AI phone agents, noting they're improving but not yet perfect, recommending human virtual assistants for after-hours calls until AI technology catches up in early 2026 or beyond.

Jake Sheldon, Co-Founder of Pest Control Millionaires:

LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/

Facebook: https://www.facebook.com/jake.sheldon.7

Instagram: https://www.instagram.com/jakesheldon25/

YouTube: https://www.youtube.com/@jakesheldonPCM

Dan Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DanLeibrandtOfficial  

LinkedIn: https://linkedin.com/in/danleibrandt/   

Twitter: https://twitter.com/DanLeibrandt   

Website: https://danleibrandt.com 

#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jakesheldon

Are you a pest control owner looking to grow? Join Our Facebook Group with 3,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this episode of the Zip Code Kings Podcast, Dan Leibrandt interviews Jake Sheldon, co-founder and co-owner of Pest Control Millionaires and owner of multiple service-based businesses. Jake breaks down how to properly set up lead pipelines for pest control companies, revealing the critical mistake of lumping all leads into one pipeline instead of segmenting by campaign and service type. He explains that most companies under a million dollars don't even have proper pipeline systems, leaving them blind to their actual conversion metrics and unable to optimize advertising spend. For pest control owners struggling to track where leads are in the sales process or unsure which marketing channels actually generate revenue, this episode provides the complete pipeline framework.

Jake outlines the essential pipeline stages including new leads for fresh prospects requiring immediate attention, hot leads who have responded and are ready to buy, follow-up stages tracking multiple contact attempts, sold and serviced sections, and critically a lost pipeline with tags identifying why deals fell through like price objections or choosing competitors. He emphasizes that Go High Level handles the lead nurturing pipeline while CRMs like Field Routes, Jobber, and Gorilla Desk handle scheduling and routing after the sale. Jake recommends checking pipelines daily with dedicated virtual assistants ensuring leads move through stages correctly and automation doesn't break, since technology failures can cause duplicate calls that frustrate prospects.

The conversation reveals Go High Level's call recording feature as essential for quality control and training, with Jake's team listening to 30-60 minutes of sales calls daily to identify why deals are lost and sharpen closing skills. He stresses that even increasing close rates by just two more sales per day compounds into massive revenue gains over a year. Jake identifies the biggest pipeline mistake as lumping different campaigns like mosquito control and general pest into one pipeline, making it impossible to calculate separate cost per acquisition numbers and optimize ad spend toward the most profitable services. He explains that sophisticated large pest control companies know every number instantly, while smaller companies guessing at metrics waste money on underperforming channels.

Jake Sheldon, Co-Founder of Pest Control Millionaires:

LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/

Facebook: https://www.facebook.com/jake.sheldon.7

Instagram: https://www.instagram.com/jakesheldon25/

YouTube: https://www.youtube.com/@jakesheldonPCM

Dan Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DanLeibrandtOfficial  

LinkedIn: https://linkedin.com/in/danleibrandt/   

Twitter: https://twitter.com/DanLeibrandt   

Website: https://danleibrandt.com 

#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jakesheldon

Are you a pest control owner looking to grow? Join Our Facebook Group with 3,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this episode of the Zip Code Kings Podcast, Dan Leibrandt interviews Jake Sheldon, co-founder of Pest Control Millionaires and owner of multiple home service companies. Jake breaks down the best lead nurture automation tools for pest control companies, with a deep dive into GoHighLevel as the all-in-one platform that replaces multiple scattered systems. He explains how automation removes manual work from lead nurturing while ensuring no prospect slips through the cracks. For pest control owners juggling multiple platforms and manually following up with leads, this episode reveals the automation tools that streamline operations and maximize conversions.

Jake explains that Go High Level consolidates leads from Google, Facebook, Instagram, websites, and all platforms into one dashboard, eliminating the need to log into separate systems for tracking and reporting. The platform automates instant text messages when leads submit forms, follow-up sequences, review campaigns, reactivation campaigns, and upsell systems without requiring manual effort from owners or virtual assistants. Jake clarifies that Go High Level doesn't replace field service management software like Service Titan, Jobber, or Pest Pac for routing and scheduling, but instead handles the lead nurturing and automation side that those platforms struggle with. He recommends beginners use pre-built snapshots or automation templates rather than building complex workflows from scratch, which can take weeks or months to learn.

The conversation covers advanced automation capabilities including AI chatbots powered by ChatGPT that can have full text conversations with leads using if-else logic to provide different responses based on prospect answers about pest issues. Jake emphasizes connecting Facebook pages, Google Business Profiles, and Instagram accounts to Go High Level so owners get instant notifications when prospects message them, preventing the common mistake of discovering 50 unanswered message requests weeks later. He identifies the biggest automation mistakes as insufficient follow-up sequences with only one or two touches instead of comprehensive nurture campaigns, and underutilizing the platform by connecting just one channel instead of all lead sources for maximum efficiency and revenue capture.

Jake Sheldon, Co-Founder of Pest Control Millionaires:

LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/

Facebook: https://www.facebook.com/jake.sheldon.7

Instagram: https://www.instagram.com/jakesheldon25/

YouTube: https://www.youtube.com/@jakesheldonPCM

Dan Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DanLeibrandtOfficial  

LinkedIn: https://linkedin.com/in/danleibrandt/   

Twitter: https://twitter.com/DanLeibrandt   

Website: https://danleibrandt.com

#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jakesheldon

Are you a pest control owner looking to grow? Join Our Facebook Group with 3,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this episode of the Zip Code Kings Podcast, Dan Leibrandt interviews Jake Sheldon, co-founder of Pest Control Millionaires and owner of multiple service-based businesses. Jake reveals his advanced lead nurture and follow-up automation system that converts leads who don't buy immediately. He shares how his 21-touch-point follow-up sequence closed a customer after three years and why giving up on leads after one call is costing pest control companies thousands in lost revenue. For pest control owners who spend money generating leads but fail to convert them due to inadequate follow-up, this episode provides the complete nurture sequence that maximizes every lead's lifetime value.

Jake explains that modern attention spans are so short that prospects genuinely forget they filled out forms within minutes of scrolling away, making relentless follow-up essential rather than annoying. He shares a personal story about filling out a dentist form for teeth whitening but missing their first four calls due to meetings, finally booking on the fifth day, demonstrating that missed calls don't equal disinterest. Jake recommends a minimum of one text and one phone call daily for the first five to seven days, though his company executes 21 touch points using virtual assistants to ensure no paid lead slips through the cracks. He addresses concerns about annoying prospects, confirming that in seven years he's never received a one-star review for excessive follow-up, with only rare instances of people asking to stop being contacted.

The conversation covers long-term nurture sequences that extend beyond the first week, with Jake's automated system texting leads at 14 days, 21 days, 30 days, then every two months, then every six months indefinitely until prospects say no or stop. He emphasizes that email plays a minimal role for new leads with only two emails in the first seven days, while texts and calls dominate because email gets ignored, reserving email campaigns for existing customer reactivation and upsells. Jake reveals his system closed 40-50 additional customers from reactivation campaigns alone when running high lead volume, proving that small conversion percentages on large lead lists generate significant revenue over time.

Jake Sheldon, Co-Founder of Pest Control Millionaires:

LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/

Facebook: https://www.facebook.com/jake.sheldon.7

Instagram: https://www.instagram.com/jakesheldon25/

YouTube: https://www.youtube.com/@jakesheldonPCM

Dan Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DanLeibrandtOfficial  

LinkedIn: https://linkedin.com/in/danleibrandt/   

Twitter: https://twitter.com/DanLeibrandt   

Website: https://danleibrandt.com

#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jakesheldon

Are you a pest control owner looking to grow? Join Our Facebook Group with 3,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this episode of the Zip Code Kings Podcast, Dan Leibrandt interviews Jake Sheldon, co-founder of Pest Control Millionaires and owner of multiple service companies including pest control, cleaning, and moving businesses. Jake breaks down the critical importance of speed to lead and follow-up workflows for pest control companies. He reveals how proper automation and relentless follow-up transformed his Facebook lead close rate from 10-15% to 40-45%, essentially tripling conversions without spending more on advertising. For pest control owners missing calls and losing leads to competitors, this episode provides the exact follow-up system that converts prospects into customers.

Jake explains that speed to lead is more critical now than ever because competitors are responding within minutes, making the 24-hour response standard completely obsolete for platforms like Facebook, Google Ads, and paid directories where leads go cold in 5-10 minutes. He reveals his back-to-back calling strategy that sends an automated text within 30 seconds of form submission followed immediately by a phone call, then a second back-to-back call if unanswered, then a voicemail, with additional follow-up calls three to four hours later and again that night for a total of six call attempts per lead. Jake emphasizes that 80-86% of people won't answer calls from unsaved numbers, making the pre-call text message essential for displaying "Maybe Jake Sheldon" on caller ID and increasing answer rates dramatically.

The conversation covers platform-specific differences in speed to lead urgency, with referrals allowing for slower follow-up while cold leads from Facebook and paid directories require immediate phone contact rather than text-based conversations that give competitors time to book the job. Jake stresses the importance of getting prospects on the phone to close them quickly, educate cold leads, and introduce referral programs rather than relying on slow text exchanges. He identifies the two biggest mistakes pest control owners make as not answering phones because they're busy on routes and not tracking leads across different platforms, leaving owners blind to how much revenue they're missing from unanswered calls that could easily pay for a CSR to handle incoming leads.

Jake Sheldon, Co-Founder of Pest Control Millionaires:

LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/

Facebook: https://www.facebook.com/jake.sheldon.7

Instagram: https://www.instagram.com/jakesheldon25/

YouTube: https://www.youtube.com/@jakesheldonPCM

Dan Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DanLeibrandtOfficial  

LinkedIn: https://linkedin.com/in/danleibrandt/   

Twitter: https://twitter.com/DanLeibrandt   

Website: https://danleibrandt.com

#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jakesheldon

Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this episode of the Zip Code Kings Podcast, Jake Sheldon interviews Dan Leibrandt, owner of Pest Control SEO, a successful marketing agency for pest control companies. Dan delivers a complete website optimization masterclass covering conversion factors, page speed, Google Business Profile optimization, landing page construction, and conversion tracking. He reveals the low-hanging fruit that most pest control companies completely overlook, showing how simple optimizations can double or triple customer acquisition without spending more on traffic. For pest control owners getting visitors but not enough conversions, this comprehensive episode provides the exact framework to transform passive browsers into paying customers.

Dan breaks down the critical conversion elements starting with click-to-call buttons in sticky headers with standout colors, simple contact forms with minimal fields to reduce friction, and trust signals like review widgets and authentic customer testimonials featuring real technicians. He covers page speed optimization including proper hosting with WP Engine, WordPress, and Cloudflare, image compression to fix oversized photos that slow loading times, and eliminating excessive plugins that bog down performance. Dan explains that page speed isn't just about user experience but directly impacts SEO rankings since Google demotes pages with high bounce rates. He reveals that people have seven-second attention spans, making every second of load time critical for keeping prospects engaged.

The conversation dives into Google Business Profile optimization including using posts as free advertising space for offers rather than social content, adding at least 50 photos and five videos showing smiling technicians actively working, and properly handling review replies even when facing fake one-star reviews. Dan shares his landing page structure featuring hero sections with friendly technician photos, headlines that immediately call out the market, and unique location-specific content rather than duplicated generic pages. He stresses that friendly, authentic images of real people outperform stock photos or pest images because prospects want to see who's coming to their home. Dan concludes with conversion tracking fundamentals using Google Analytics to measure key events, CallRail for source attribution, and working backwards from leads rather than obsessing over traffic as a vanity metric.

Jake Sheldon, Co-Founder of Pest Control Millionaires:

LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/

Facebook: https://www.facebook.com/jake.sheldon.7

Instagram: https://www.instagram.com/jakesheldon25/

YouTube: https://www.youtube.com/@jakesheldonPCM

Dan Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DanLeibrandtOfficial  

LinkedIn: https://linkedin.com/in/danleibrandt/   

Twitter: https://twitter.com/DanLeibrandt   

Website: https://danleibrandt.com 

#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jakesheldon

Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this episode of the Zip Code Kings Podcast, Jake Sheldon interviews Dan Leibrandt, owner of Pest Control SEO, a marketing agency for pest control owners. Dan breaks down how to properly track landing page conversions for pest control companies and why most owners focus on the wrong metrics. He reveals that tracking conversions is essential for optimization and that pest control companies leaving conversion tracking unaddressed are losing customers they've already paid to attract. For pest control owners unsure whether their marketing is actually working or struggling to identify which channels drive real revenue, this episode provides the complete tracking framework.

Dan emphasizes the importance of tracking multiple metrics in chronological order including impressions, clicks, and average time on page, with 30 seconds being the minimum threshold before prospects are considered bouncing. He explains that bounce rate directly impacts SEO rankings because Google demotes pages that users immediately click away from, making conversion optimization inseparable from ranking performance. Dan stresses that Google Analytics is the core tool for tracking conversion events like call button clicks and form fills, with Google Tag Manager available for advanced tracking needs. He criticizes the industry's obsession with traffic as a vanity metric, arguing that pest control owners should work backwards from leads and revenue rather than celebrating high traffic numbers that don't convert.

The conversation covers proper lead attribution through distinct phone numbers for each traffic source including separate numbers for Google Ads campaigns and individual Google Business Profiles using tools like CallRail or Go High Level. Dan walks through his audit process for new clients, explaining that most pest control companies don't have proper conversion tracking set up at all, making it impossible to evaluate performance until the foundation is built. He recommends pest control owners spend an afternoon exploring their Google Analytics account to understand traffic patterns and conversion behaviors. For pest control companies blind to which marketing channels actually drive customers or wasting money on strategies that look good on paper but don't generate revenue, this episode delivers the tracking systems needed to make data-driven decisions and eliminate guesswork.

Jake Sheldon, Co-Founder of Pest Control Millionaires:

LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/

Facebook: https://www.facebook.com/jake.sheldon.7

Instagram: https://www.instagram.com/jakesheldon25/

YouTube: https://www.youtube.com/@jakesheldonPCM

Dan Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DanLeibrandtOfficial  

LinkedIn: https://linkedin.com/in/danleibrandt/   

Twitter: https://twitter.com/DanLeibrandt   

Website: https://danleibrandt.com

#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jakesheldon

Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this episode of the Zip Code Kings Podcast, Jake Sheldon interviews Dan Leibrandt, owner of Pest Control SEO, a successful marketing agency for pest control owners. Dan delivers a comprehensive breakdown of how to build high-converting landing pages specifically for pest control companies. He explains that landing pages are any page prospects land on, whether from SEO, Google Ads, or Facebook Ads, making optimization critical for maximizing returns. For pest control owners getting traffic but struggling with conversions, this episode reveals the exact page structure and elements that turn visitors into customers.

Dan outlines the classic landing page structure starting with a hero section featuring a technician smiling while working on the right side, with a headline calling out the market on the left like "Are you looking for termite control in Chicago?" followed by trust-building copy and a prominent call-to-action button in a unique standout color. He recommends using a call button on the first section rather than a contact form to avoid conflicting conversion paths and emphasizes that landing pages function as funnels themselves, with the top of the page being top of funnel and bottom being bottom of funnel. Dan stresses the importance of unique, relevant content for each location page rather than duplicating the same generic copy across all pages, which both hurts SEO rankings and reduces conversion rates because prospects want location-specific information.

The conversation covers essential conversion elements including review widgets displaying your highest-review Google Business Profile, value demonstration through your pest control process and frequently asked questions, and most importantly, friendly photos of real technicians smiling and actively working rather than stock images or pictures of pests and equipment. Dan explains that pest control isn't sexy and prospects, especially women making household decisions, want to see the friendly person who will come to their home, not gross images of bugs or intimidating equipment shots. He warns against using the same images across multiple pages as this creates duplicate content issues for SEO and makes pages feel fake to prospects who want authentic, real content especially in the current AI era where trust is harder to earn.

Jake Sheldon, Co-Founder of Pest Control Millionaires:

LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/

Facebook: https://www.facebook.com/jake.sheldon.7

Instagram: https://www.instagram.com/jakesheldon25/

YouTube: https://www.youtube.com/@jakesheldonPCM

Dan Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DanLeibrandtOfficial  

LinkedIn: https://linkedin.com/in/danleibrandt/   

Twitter: https://twitter.com/DanLeibrandt   

Website: https://danleibrandt.com 

#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jakesheldon

Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this episode of the Zip Code Kings Podcast, Jake Sheldon interviews Dan Leibrandt, owner of Pest Control SEO, a pest control marketing agency. Dan breaks down how to optimize your Google Business Profile for conversions, revealing the low-hanging fruit that most pest control companies completely overlook. He explains that while ranking is the hard part, converting visitors once they find your profile is easy if you know which features to optimize. For pest control owners getting Google Business Profile traffic but not enough phone calls, this episode provides the exact optimization checklist to turn browsers into paying customers.

Dan emphasizes the critical difference between website optimization and Google Business Profile optimization, noting that the profile is much simpler with fewer elements to manage but still neglected by most companies. He identifies Google Business Profile posts as free advertising space where pest control companies should showcase offers, testimonials, and top services rather than treating them like social media content. Dan recommends adding products for all top services that link to corresponding website pages to establish congruency and location relevance. The most important conversion factor is reviews, with both quantity and quality mattering, as prospects often choose competitors with higher star ratings even if they have fewer total reviews.

The conversation covers photo and video optimization, with Dan recommending at least 50 photos and five videos per profile showing technicians smiling and actively servicing customers to build trust and connection. He warns against geotagging images as overkill and instead focuses on authentic content showing real people doing real work. Dan shares a cautionary tale about review replies, warning pest control owners never to lose their cool even with fake one-star reviews, as public responses reveal company character. He explains that 4.5 to 4.9 star ratings actually convert better than perfect 5.0 ratings because they appear more authentic and trustworthy to prospects.

Jake Sheldon, Co-Founder of Pest Control Millionaires:

LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/

Facebook: https://www.facebook.com/jake.sheldon.7

Instagram: https://www.instagram.com/jakesheldon25/

YouTube: https://www.youtube.com/@jakesheldonPCM

Dan Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DanLeibrandtOfficial  

LinkedIn: https://linkedin.com/in/danleibrandt/   

Twitter: https://twitter.com/DanLeibrandt   

Website: https://danleibrandt.com 

#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jakesheldon

Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this episode of the Zip Code Kings Podcast, Jake Sheldon interviews Dan Leibrandt, owner of Pest Control SEO, a successful pest control marketing agency. Dan breaks down why page speed is critical for pest control websites and how slow loading times kill conversions before prospects even see your offer. He reveals that people have attention spans of just seven seconds, shorter than a goldfish's eight seconds, making fast page loads essential. For pest control owners getting traffic but losing leads due to slow websites, this episode provides the exact optimization steps to eliminate this conversion bottleneck.

Dan explains that slow page speed closes your marketing funnel completely, wasting all the money spent on SEO, Google Ads, and Facebook Ads by preventing prospects from ever reaching your contact forms. He recommends WP Engine for hosting at $25 monthly, WordPress as the builder, and Cloudflare at $20 monthly for optimal speed and SEO performance. The biggest page speed killers are oversized images that haven't been compressed, too many WordPress plugins from multiple agencies stacking up, and unnecessary animations on landing pages. Dan advises using image optimizer plugins to compress photos from massive dimensions like 5000x3000 down to appropriate sizes without noticeable quality loss.

The conversation covers proper page speed monitoring using Google's free PageSpeed Insights tool, recommending monthly audits at minimum but more frequent checks when making significant changes to high-traffic pages like location pages and homepages. Dan emphasizes the 80-20 rule, focusing optimization efforts on the 20% of pages generating 80% of leads rather than auditing every page on the site. He warns against excessive JavaScript from too many plugins and recommends core SEO plugins like Rank Math over Yoast for better performance. For pest control companies losing leads to slow loading pages or unsure if their website speed is competitive, this episode delivers the complete page speed optimization framework to keep your conversion funnel wide open.

Jake Sheldon, Co-Founder of Pest Control Millionaires:

LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/

Facebook: https://www.facebook.com/jake.sheldon.7

Instagram: https://www.instagram.com/jakesheldon25/

YouTube: https://www.youtube.com/@jakesheldonPCM

Dan Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DanLeibrandtOfficial  

LinkedIn: https://linkedin.com/in/danleibrandt/   

Twitter: https://twitter.com/DanLeibrandt   

Website: https://danleibrandt.com

#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jakesheldon

Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionairesIn this episode of the Zip Code Kings Podcast, Jake Sheldon interviews Dan Leibrandt, owner and founder of Pest Control SEO, a successful marketing agency for pest control companies. Dan breaks down the top website conversion factors that transform passive visitors into paying customers for pest control businesses. He reveals the critical elements that turn traffic from SEO, Google Ads, and Facebook into actual revenue. For pest control owners getting traffic but not enough conversions, this episode provides the exact optimization framework to double or triple your website's conversion rate.Dan emphasizes that conversion optimization is low-hanging fruit that can immediately double your customer count without increasing traffic. He explains the two main conversion methods are call buttons and contact forms, with call buttons needing to be click-to-call, brightly colored, and sticky in the top right corner so they follow users down the page. Contact forms should appear on the first or second section of every landing page with minimal fields like name, phone, email, and zip code, since every additional field adds friction and reduces conversions. Dan warns against forcing visitors to navigate to a separate contact page, which creates unnecessary friction and loses potential customers.The conversation covers trust signals like review widgets displaying Google reviews prominently on landing pages and authentic customer testimonials through co-created video content featuring technicians and real customers. Dan recommends against using stock images or AI-generated faces for testimonials, instead suggesting selfies or short interview-style videos that feel genuine and conversational. He also addresses live chat functionality as an essential third conversion method, recommending tools like Leadferno that convert website chats into text conversations since customers prefer texting over email. Dan advises against displaying clear pricing on websites, suggesting pest control companies should instead focus on compelling offers that drive contact while allowing owners to diagnose and prescribe the right package.Jake Sheldon, Co-Founder of Pest Control Millionaires:LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/Facebook: https://www.facebook.com/jake.sheldon.7Instagram: https://www.instagram.com/jakesheldon25/YouTube: https://www.youtube.com/@jakesheldonPCMDan Leibrandt, Co-Founder of Pest Control Millionaires:Facebook: https://facebook.com/DanLeibrandtOfficial LinkedIn: https://linkedin.com/in/danleibrandt/ Twitter: https://twitter.com/DanLeibrandt Website: https://danleibrandt.com#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jakesheldon

Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this episode of the Zip Code Kings Podcast, Jonas Olson interviews Jake Sheldon, co-founder of Pest Control Millionaires, owner of multiple service-based companies, and fractional CMO for businesses across the country. Jake delivers a complete Facebook advertising masterclass specifically for pest control companies. He covers everything from campaign setup and creative strategy to advanced targeting, split testing, and retargeting. For pest control business owners ready to scale beyond Google Ads and SEO, this episode provides the complete roadmap for generating consistent, profitable leads at low cost.

Jake reveals his proven Facebook ads framework starting with lead ads as the preferred campaign type. Facebook favors keeping users on platform, which results in costs as low as $2-3 per lead. He breaks down the essential creative elements that stop the scroll. These include disruptive visuals with bright colors, pain point imagery, and strategic headlines that summarize offers. Jake shares specific high-performing examples like general pest bundled with free mosquito control and hyper-local neighborhood campaigns. He covers advanced targeting strategies including women aged 35-55 interested in home and garden topics. Jake also explains his radius-to-zip-code progression that starts broad for testing then narrows to specific neighborhoods for maximum ROI.

The conversation reveals Jake's systematic A/B split testing methodology. He emphasizes that testing is the second most important factor for success after disruptive creative. The proper testing sequence is offer first, then image or video, headlines, and ad copy. You should only test one variable at a time across four simultaneous variations. Jake stresses that cost per acquisition matters far more than cost per lead. He recommends a minimum $600 monthly budget to meet Facebook's auction threshold. Jake concludes with retargeting strategies that capture lost leads by targeting people who engaged with previous ads or partially completed forms. These campaigns should run continuously year-round for maximum conversion.

Jonas Olson, Co-Founder of Pest Control Millionaires:

Instagram: https://www.instagram.com/jonasaolson/

Facebook: https://www.facebook.com/jonas.olson.18

LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/

YouTube: https://www.youtube.com/@pestcontrolmillionaire

Jake Sheldon, Co-Founder of Pest Control Millionaires:

LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/

Facebook: https://www.facebook.com/jake.sheldon.7

Instagram: https://www.instagram.com/jakesheldon25/

YouTube: https://www.youtube.com/@jakesheldonPCM

#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #jonasolson #jakesheldon

Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this episode of the Zip Code Kings Podcast, Jonas Olson interviews Jake Sheldon, co-founder of Pest Control Millionaires, owner of multiple service-based companies, and fractional CMO for businesses across the country. Jake breaks down Facebook ads retargeting strategies specifically for pest control companies, revealing how to leverage Facebook's powerful retargeting capabilities to convert prospects who have already shown interest in your services. For pest control business owners leaving money on the table by not following up with warm leads, this episode exposes the retargeting systems that dramatically lower cost per acquisition and boost conversion rates.

Jake explains the various retargeting audiences pest control companies can leverage, including people who visited your Facebook page, liked your page, visited your website, engaged with previous ads, or are existing customers, with the optimal lookback window being 90 days for maximum effectiveness. He identifies his highest-converting retargeting strategy as targeting people who started filling out a lead form from a previous ad but never submitted, allowing for hyper-specific messaging like "Hey, I saw you didn't fill out your form all the way. What happened? Here's an extra discount." Jake emphasizes that retargeting ads consistently outperform regular Facebook ads because they reach warm audiences already familiar with your pest control brand, resulting in significantly lower cost per lead and cost per acquisition.

The conversation reveals that retargeting campaigns should run continuously year-round rather than in short bursts, since fresh audiences constantly flow in from regular conversion ads and website traffic, preventing ad fatigue while maintaining consistent engagement with interested prospects. Jake walks through the technical setup process using Facebook's custom audiences feature rather than lookalike audiences, and stresses the importance of making retargeting messages specific and personalized rather than generic. For pest control companies not currently running retargeting ads or those running them with generic messaging, this episode delivers the complete framework for capturing lost leads and maximizing the value of every prospect who has ever shown interest in your services.

Jonas Olson, Co-Founder of Pest Control Millionaires:

Instagram: https://www.instagram.com/jonasaolson/

Facebook: https://www.facebook.com/jonas.olson.18

LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/

YouTube: https://www.youtube.com/@pestcontrolmillionaire

Jake Sheldon, Co-Founder of Pest Control Millionaires:

LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/

Facebook: https://www.facebook.com/jake.sheldon.7

Instagram: https://www.instagram.com/jakesheldon25/

YouTube: https://www.youtube.com/@jakesheldonPCM

#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #jonasolson #jakesheldon

Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this episode of the Zip Code Kings Podcast, Jonas Olson interviews Jake Sheldon, co-founder of Pest Control Millionaires, fractional CMO, and owner of multiple service industry businesses. Jake delivers a comprehensive breakdown of A/B split testing for Facebook ads, revealing why testing is the second most important factor for pest control advertising success and how to systematically test every variable to find winning campaigns. For pest control business owners struggling with inconsistent Facebook ad results or unsure which elements to optimize, this episode provides the exact testing framework Jake uses to identify profitable ads that work year after year.

Jake explains the critical importance of A/B split testing, emphasizing that what works in one zip code may completely fail in another, making systematic testing non-negotiable for Facebook ad success. He outlines the proper testing sequence starting with offer testing as the highest priority, followed by image or video creative, headlines, and ad copy, while stressing the golden rule of only testing one variable at a time to accurately identify what drives results. Jake reveals his approach of running four different ad variations simultaneously and testing demographics like age groups in ranges of 30-44, 45-54, 55-64, and 65 plus before moving to radius, interest targeting, and creative elements.

The conversation covers the most important metric for evaluating ad performance, with Jake warning against focusing solely on cost per lead and instead prioritizing cost per acquisition, since a $30 lead with a 50% close rate dramatically outperforms a $10 lead with a 1% close rate. He shares real-world insights about platform differences, noting that Instagram performs well in major cities like LA, Miami, Dallas, and New York but underperforms in Midwest markets where Facebook dominates. Jake also reveals the Meta Ads Library tool that allows pest control owners to spy on competitor ads and identify winning offers while maintaining differentiation. For pest control companies ready to stop guessing and start systematically optimizing their Facebook campaigns, this episode delivers the complete A/B testing playbook that transforms inconsistent results into repeatable, scalable success with ads that continue working for years.

Jonas Olson, Co-Founder of Pest Control Millionaires:

Instagram: https://www.instagram.com/jonasaolson/

Facebook: https://www.facebook.com/jonas.olson.18

LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/

YouTube: https://www.youtube.com/@pestcontrolmillionaire

Jake Sheldon, Co-Founder of Pest Control Millionaires:

LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/

Facebook: https://www.facebook.com/jake.sheldon.7

Instagram: https://www.instagram.com/jakesheldon25/

YouTube: https://www.youtube.com/@jakesheldonPCM

#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #jonasolson #jakesheldon

Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this episode of the Zip Code Kings Podcast, Jonas Olson interviews Jake Sheldon, Facebook ads expert, owner of multiple service businesses, and fractional CMO for companies across the country. Jake breaks down advanced Facebook ad targeting strategies specifically for pest control companies, revealing how to leverage Facebook's powerful targeting capabilities to reach high-quality homeowners while avoiding wasted ad spend. For pest control business owners struggling with poor lead quality or expensive Facebook campaigns, this episode provides the exact targeting framework Jake uses to generate profitable results across his portfolio.

Jake explains why Facebook excels at targeting, describing how the platform uses AI to track interests and behaviors, allowing pest control companies to reach homeowners interested in home and garden, home ownership, and HGTV content. He recommends targeting women aged 35-55 in most markets, though he notes that retired areas like Florida, California, Phoenix, and New Mexico often see higher male engagement and require different targeting approaches. Jake also reveals his lookalike audience strategy, explaining how pest control owners can upload their customer lists to Facebook and target prospects who share similar characteristics with their best existing customers, creating a powerful scaling mechanism for lead generation.

The conversation covers Jake's radius versus zip code targeting philosophy, recommending broad radius targeting initially to test offers and creative, then narrowing down to specific zip codes once winning campaigns are identified. Jake shares his hyper-local targeting strategy, creating neighborhood-specific ads for areas like lakeside communities experiencing mosquito problems with time-limited offers that generate urgency and higher conversion rates. He warns against common targeting mistakes including going too broad for too long, targeting ages 18-29 who rarely own homes, and failing to test multiple variations as Facebook's algorithm requires. Jake also addresses how weather patterns and local events dramatically impact campaign performance, advising pest control owners to launch new campaigns during sunny weather and capitalize on post-rain conditions for ant control ads. For pest control companies ready to maximize Facebook ad ROI and eliminate wasted spend on unqualified leads, this episode delivers the complete targeting playbook needed to reach the right homeowners at the right time.

Jonas Olson, Co-Founder of Pest Control Millionaires:

Instagram: https://www.instagram.com/jonasaolson/

Facebook: https://www.facebook.com/jonas.olson.18

LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/

YouTube: https://www.youtube.com/@pestcontrolmillionaire

Jake Sheldon, Co-Founder of Pest Control Millionaires:

LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/

Facebook: https://www.facebook.com/jake.sheldon.7

Instagram: https://www.instagram.com/jakesheldon25/

YouTube: https://www.youtube.com/@jakesheldonPCM

#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #jonasolson #jakesheldon

Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this episode of the Zip Code Kings Podcast, Jonas Olson interviews Jake Sheldon, co-founder of Pest Control Millionaires, owner of multiple service businesses including pest control, cleaning, and moving companies, and fractional CMO for numerous other businesses. Jake delivers an advanced masterclass on Facebook ad creative and content strategy, revealing the exact visual elements, headlines, and offers that stop people from scrolling and generate high-converting pest control leads. For pest control business owners struggling to create effective Facebook ads or frustrated with poor results from their current campaigns, this episode breaks down the proven creative formula Jake uses across his portfolio.

Jake explains that successful Facebook ads require disruptive visual elements like bright colors, strong hooks, and pain point imagery such as mosquitoes biting people or families in yards to break through doom scrolling and capture attention. He emphasizes the critical difference between Facebook ads and organic content, clarifying that paid ads should be sales-focused and advertise-heavy while organic posts and Facebook groups require value-driven content that builds trust and authority. Jake shares specific high-performing ad examples including a general pest service bundled with free mosquito control for a year, a $67 initial service for annual contracts, and before-and-after lawn aeration images that crushed in competitive markets.

The conversation reveals common mistakes pest control owners make with Facebook advertising, including treating paid ads like organic posts, featuring technicians or family photos instead of pain points, and running generic offers like $50 off that blend in with every competitor. Jake stresses the importance of differentiation, recommending pest control companies create unique offers and bundles that stand out in their market rather than copying what everyone else is doing. He also covers headline optimization, warning against including phone numbers or company names in headlines and instead focusing on clear offer summaries that drive action. For pest control business owners ready to scale their Facebook advertising or fix underperforming campaigns, this episode provides the complete creative framework needed to generate consistent leads at low cost per acquisition.

Jonas Olson, Co-Founder of Pest Control Millionaires:

Instagram: https://www.instagram.com/jonasaolson/

Facebook: https://www.facebook.com/jonas.olson.18

LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/

YouTube: https://www.youtube.com/@pestcontrolmillionaire

Jake Sheldon, Co-Founder of Pest Control Millionaires:

LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/

Facebook: https://www.facebook.com/jake.sheldon.7

Instagram: https://www.instagram.com/jakesheldon25/

YouTube: https://www.youtube.com/@jakesheldonPCM

#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #jonasolson #jakesheldon

Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this episode of the Zip Code Kings Podcast, Jonas Olson interviews Jake Sheldon, co-owner of Pest Control Millionaires, owner of multiple pest control companies, and CMO for several other pest control businesses. Jake shares his expertise on Facebook advertising for pest control companies, breaking down the most effective campaign strategies and budget allocations that drive consistent leads. For pest control business owners looking to scale beyond Google Ads and SEO, this episode reveals the proven Facebook advertising framework that Jake has used across his portfolio of companies.

Jake identifies lead ads as the most effective campaign objective for pest control businesses, explaining that Facebook algorithmically favors these campaigns because they keep users on the platform rather than directing them to external websites. He addresses the common misconception about Facebook lead quality, clarifying that while conversion rates are lower than Google Ads at 25-30%, the dramatically reduced cost per lead often as low as a few dollars makes Facebook advertising highly profitable for pest control companies. Jake also breaks down ad format preferences, recommending still images for beginners due to their ease of creation and replacement while acknowledging that video content performs exceptionally well for those who understand video psychology and attention-grabbing techniques.

The conversation covers critical budget allocation strategy, with Jake revealing Facebook's $600 monthly threshold or $20 per day as the minimum investment needed to compete effectively in the advertising auction and generate optimal results. He explains how Facebook's auction system works, where pest control companies bid for attention against all advertisers, not just competitors in the home services industry, making adequate budget investment essential for visibility. Jake also addresses when to run short-term versus continuous campaigns based on market size and ad performance, warning that smaller markets with 15,000 people will hit ad saturation quickly while larger markets like Dallas can sustain long-term campaigns. For pest control owners ready to add Facebook advertising to their lead generation strategy or frustrated with previous unsuccessful attempts, this episode delivers the foundational knowledge needed to launch profitable campaigns and avoid common beginner mistakes.

Jonas Olson, Co-Founder of Pest Control Millionaires:

Instagram: https://www.instagram.com/jonasaolson/

Facebook: https://www.facebook.com/jonas.olson.18

LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/

YouTube: https://www.youtube.com/@pestcontrolmillionaire

Jake Sheldon, Co-Founder of Pest Control Millionaires:

LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/

Facebook: https://www.facebook.com/jake.sheldon.7

Instagram: https://www.instagram.com/jakesheldon25/

YouTube: https://www.youtube.com/@jakesheldonPCM

#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #jonasolson #jakesheldon

Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this episode of the Zip Code Kings Podcast, Jake Sheldon interviews Dan Leibrandt, owner of Pest Control SEO and digital marketing expert specializing in pest control companies. Dan delivers a comprehensive masterclass on paid directories, covering everything from platform selection and profile optimization to lead conversion and ROI tracking. For pest control business owners looking to generate consistent leads beyond Google and SEO, this episode provides the complete roadmap for succeeding with platforms like Yelp, Thumbtack, HomeAdvisor, and Angi.

Dan reveals which paid directories drive the highest quality pest control leads and explains the critical differences between platforms, identifying Yelp as the premium option while breaking down how Thumbtack and lesser-known directories attract more price-conscious customers. He shares his proven optimization strategies including filling out profiles completely, adding 3-5 project showcases with before-and-after photos for each major service category, and collecting platform-specific reviews that boost both rankings and conversion rates. Dan emphasizes the importance of speed to lead, recommending pest control companies respond within 5-10 minutes in competitive markets and prioritize phone conversations over text exchanges to maximize conversion rates before competitors steal prospects.

The conversation dives deep into advanced strategies including review collection across multiple platforms, proper handling of negative reviews to demonstrate professionalism, and incentivizing customers to leave reviews on the same platform where they found your company. Dan provides clear benchmarks for success, recommending pest control owners commit at least three months and 10 reviews to each platform before deciding whether to continue, while implementing call tracking systems to accurately measure ROI and cost per lead. For pest control business owners ready to add paid directories to their marketing mix or those currently wasting money on underperforming platforms, this comprehensive episode delivers every strategy, system, and metric needed to generate profitable leads and outperform competitors on every major home service directory.

Jake Sheldon, Co-Founder of Pest Control Millionaires:

LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/

Facebook: https://www.facebook.com/jake.sheldon.7

Instagram: https://www.instagram.com/jakesheldon25/

YouTube: https://www.youtube.com/@jakesheldonPCM

Dan Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DanLeibrandtOfficial  

LinkedIn: https://linkedin.com/in/danleibrandt/   

Twitter: https://twitter.com/DanLeibrandt   

Website: https://danleibrandt.com

#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jakesheldon

Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this episode of the Zip Code Kings Podcast, Jake Sheldon interviews Dan Leibrandt, owner of Pest Control SEO and digital marketing expert specializing in pest control companies. Dan breaks down how to properly track ROI from paid directories and determine whether platforms like Yelp, Thumbtack, and HomeAdvisor are actually profitable for your pest control business. For pest control owners investing thousands of dollars monthly in paid directories, this episode reveals the metrics and systems needed to make data-driven decisions about where to allocate marketing budgets.

Dan emphasizes the critical importance of call tracking for every paid directory platform, explaining that pest control companies need distinct tracking numbers for each platform to accurately measure which directories generate quality leads. He addresses cost per lead expectations, revealing that paid directories typically cost similar amounts to other marketing channels like Google Ads and Facebook Ads, with pest control companies often needing to accept breaking even on the first service to capture the lifetime value of recurring monthly customers. Dan also explains why the market naturally equalizes pricing across platforms as competitors shift budgets based on performance and competition levels.

The conversation covers the realistic testing timeline for paid directories, with Dan recommending at least three months and a minimum of 10 reviews before deciding whether to continue or discontinue a platform. He stresses that the first month is typically a learning period where both the pest control company and the platform algorithm are figuring out lead quality, response patterns, and optimal targeting. For pest control business owners struggling to determine if their paid directory investment is worthwhile or considering cutting underperforming platforms too early, this episode provides the exact benchmarks and patience required to give each platform a fair test while protecting your marketing budget from wasteful spending.

Jake Sheldon, Co-Founder of Pest Control Millionaires:

LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/

Facebook: https://www.facebook.com/jake.sheldon.7

Instagram: https://www.instagram.com/jakesheldon25/

YouTube: https://www.youtube.com/@jakesheldonPCM

Dan Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DanLeibrandtOfficial  

LinkedIn: https://linkedin.com/in/danleibrandt/   

Twitter: https://twitter.com/DanLeibrandt   

Website: https://danleibrandt.com 

#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jakesheldon

Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionairesIn this episode of the Zip Code Kings Podcast, Jake Sheldon interviews Dan Leibrandt, owner of Pest Control SEO and digital marketing expert specializing in pest control companies. Dan dives deep into review strategies specifically for paid directories like Yelp, Thumbtack, and HomeAdvisor, revealing how pest control businesses can build their reputation and stand out from competitors on these platforms. For pest control owners investing in paid directories, this episode explains why reviews are just as critical on these platforms as they are on Google and how to systematically collect them.Dan recommends asking customers for reviews in person immediately after service, especially for the first 10 reviews which provide the biggest psychological impact and conversion boost. He emphasizes requesting reviews on the same platform where the customer originally found your pest control company, making the ask feel natural rather than forced. Dan also covers the importance of responding to all reviews on paid directories, treating positive reviews as opportunities to show gratitude and build customer loyalty while handling negative reviews publicly to demonstrate how your company addresses problems and maintains professional standards even when things go wrong.The conversation reveals a surprising insight about review strategy: pest control companies should incentivize reviews on paid directories just as aggressively as Google reviews, offering the same compensation because these reviews build SEO authority, feed AI platforms like ChatGPT, and can even display on your Google Business Profile. Dan explains the compound effect of reviews, where companies with more reviews naturally attract additional reviews through social proof and bandwagon psychology. For pest control business owners looking to dominate paid directories and maximize their investment in platforms like Yelp and Angie, this episode provides the complete framework for building an unstoppable review collection system that drives both rankings and conversions.Jake Sheldon, Co-Founder of Pest Control Millionaires:LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/Facebook: https://www.facebook.com/jake.sheldon.7Instagram: https://www.instagram.com/jakesheldon25/YouTube: https://www.youtube.com/@jakesheldonPCMDan Leibrandt, Co-Founder of Pest Control Millionaires:Facebook: https://facebook.com/DanLeibrandtOfficial LinkedIn: https://linkedin.com/in/danleibrandt/ Twitter: https://twitter.com/DanLeibrandt Website: https://danleibrandt.com#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jakesheldon

Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this episode of the Zip Code Kings Podcast, Jake Sheldon interviews Dan Leibrandt, owner of Pest Control SEO and digital marketing expert specializing in pest control companies. Dan breaks down the critical strategies for converting leads from paid directories like Yelp, Thumbtack, and HomeAdvisor into paying customers. For pest control business owners investing in paid directories, this episode reveals why speed to lead and proper follow-up systems can make or break your ROI on these platforms.

Dan emphasizes that response time is everything when competing for paid directory leads, recommending pest control companies reply within 5-10 minutes in competitive markets or risk losing prospects to faster competitors. He stresses the importance of getting leads on the phone immediately rather than getting stuck in lengthy text or email exchanges that create delays and reduce conversion rates. Dan also explains how to differentiate your pest control company from competitors through strategic review collection across multiple platforms, distinctive branding, and unique positioning that makes your business stand out when prospects are shopping between multiple options.

The conversation reveals a critical insight about paid directory leads: these prospects are ready to buy now, not weeks from now. Dan advises against traditional nurture sequences for these leads since customers typically make their decision within hours or days of their initial inquiry. Instead, pest control owners should focus all their energy on immediate phone contact and same-day conversions. For companies struggling to convert paid directory leads into actual jobs, this episode provides the exact framework needed to maximize every lead opportunity and outperform competitors who are slower to respond or fail to prioritize phone conversations over messaging.

Jake Sheldon, Co-Founder of Pest Control Millionaires:

LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/

Facebook: https://www.facebook.com/jake.sheldon.7

Instagram: https://www.instagram.com/jakesheldon25/

YouTube: https://www.youtube.com/@jakesheldonPCM

Dan Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DanLeibrandtOfficial  

LinkedIn: https://linkedin.com/in/danleibrandt/   

Twitter: https://twitter.com/DanLeibrandt   

Website: https://danleibrandt.com 

#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jakesheldon

Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this episode of the Zip Code Kings Podcast, Jake Sheldon interviews Dan Leibrandt, owner of Pest Control SEO and digital marketing expert specializing in pest control companies. Dan reveals the critical optimization strategies that separate successful pest control businesses from those wasting money on paid directories. This episode delivers a comprehensive breakdown of how to maximize conversion rates and ROI on platforms like Yelp, Thumbtack, and HomeAdvisor through strategic profile optimization.

Dan emphasizes treating paid directories like your Google Business Profile by filling out every possible field with consistent, detailed information across all platforms. He highlights the importance of adding projects to your directory profiles, recommending pest control owners showcase 3-5 high-quality jobs with before-and-after photos, videos, and customer testimonials for each major service category like termites, bed bugs, and ants. Dan explains how reviews on these platforms are just as crucial as Google reviews, directly impacting both your organic ranking on the directory and your conversion rates when potential customers evaluate your pest control company against competitors.

The conversation covers common mistakes pest control business owners make, including neglecting to add photos, leaving profiles incomplete, and spreading themselves too thin across multiple directories without properly optimizing any single platform. Dan recommends focusing your energy on one paid directory initially, fully optimizing it over three months, and then replicating that success on additional platforms. For pest control companies looking to generate consistent leads from paid directories, this episode provides the exact optimization checklist needed to outperform competitors and maximize every marketing dollar spent.

Jake Sheldon, Co-Founder of Pest Control Millionaires:

LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/

Facebook: https://www.facebook.com/jake.sheldon.7

Instagram: https://www.instagram.com/jakesheldon25/

YouTube: https://www.youtube.com/@jakesheldonPCM

Dan Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DanLeibrandtOfficial  

LinkedIn: https://linkedin.com/in/danleibrandt/   

Twitter: https://twitter.com/DanLeibrandt   

Website: https://danleibrandt.com

#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jakesheldon

Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this episode of the Zip Code Kings Podcast, Jake Sheldon interviews Dan Leibrandt, owner of Pest Control SEO and digital marketing expert specializing in pest control companies. Dan breaks down the most effective paid directories for pest control businesses, revealing which platforms generate the highest quality leads and best return on investment. For pest control owners looking to expand their lead generation beyond Google and SEO, this episode provides critical insights into navigating the paid directory landscape.

Dan identifies Yelp, HomeAdvisor, Angie, and Thumbtack as the top four directories with the most users, while explaining the key differences in lead quality between platforms. Yelp tends to attract higher-quality pest control leads from customers with larger budgets, while platforms like Thumbtack often draw price-conscious shoppers looking for the lowest bid. Dan also addresses the common challenge pest control business owners face with complainers on paid directories and how to filter through lower-quality leads to find profitable opportunities.

The conversation concludes with Dan's strategic recommendation for pest control companies: focus on one paid directory platform for at least three months before expanding. He emphasizes the importance of testing different platforms based on your local market, gathering feedback from other home service businesses in your area, and committing adequate time and resources to properly optimize your presence. Whether you're running a startup pest control company or scaling past seven figures, this episode delivers actionable advice on maximizing your paid directory investments and avoiding common pitfalls that drain marketing budgets.

Jake Sheldon, Co-Founder of Pest Control Millionaires:

LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/

Facebook: https://www.facebook.com/jake.sheldon.7

Instagram: https://www.instagram.com/jakesheldon25/

YouTube: https://www.youtube.com/@jakesheldonPCM

Dan Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DanLeibrandtOfficial  

LinkedIn: https://linkedin.com/in/danleibrandt/   

Twitter: https://twitter.com/DanLeibrandt   

Website: https://danleibrandt.com

#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jakesheldon

Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this five part paid ads series, Jonas Olson and Dan Leibrandt break down every major advertising platform pest control companies need to understand in order to scale. Dan starts by walking through the ideal Google Ads structure and explains why campaigns should mirror the way a website is built, with each core service separated, each city split into its own ad group, and each landing page tightly aligned with keyword intent. From there, they move into targeting and cover geo targeting, match types, seasonality, demographics, and how Google’s systems learn over time to deliver higher quality leads.

The series continues with a full breakdown on Google Ads copywriting, where Dan explains how to structure headlines, how to use offers effectively, how to build trust in the descriptions, and how Google dynamically tests variations. They then shift to Bing Ads and explain why pest control companies should dedicate a small percentage of their budget to Bing due to lower cost per click and an older, homeowner heavy audience. Dan also shows how Bing can import Google campaigns in one click, making it an easy add on to any paid strategy.

Finally, the series wraps with a complete guide to Local Service Ads. Dan explains how to become Google Guaranteed, how to optimize your profile, how reviews impact ranking, how to budget, and how LSA lead management works. Together, these five episodes give pest control owners a simple, complete roadmap for building and scaling a profitable paid ads engine across Google Ads, Bing Ads, and Local Service Ads.

Jonas Olson, Co-Founder of Pest Control Millionaires:

Instagram: https://www.instagram.com/jonasaolson/

Facebook: https://www.facebook.com/jonas.olson.18

LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/

YouTube: https://www.youtube.com/@pestcontrolmillionaire

Dan Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DanLeibrandtOfficial  

LinkedIn: https://linkedin.com/in/danleibrandt/   

Twitter: https://twitter.com/DanLeibrandt   

Website: https://danleibrandt.com 

#pestcontrolads #pestcontroladvertising #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontrolleads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jonasolson #googleads #paidsearch

Are you a pest control owner looking to grow? Join Our Facebook Group with 1,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this episode, Jonas Olson sits down with Dan Leibrandt to break down Local Service Ads and how pest control companies can use them to drive high quality leads. Dan explains the history of LSAs, how they evolved from Home Service Ads, and why they have quickly become one of the most powerful paid channels in the home services space. He walks through the exact steps to become Google Guaranteed, what the verification process looks like, and why LSAs are one of the few ad platforms an owner can confidently set up without needing an agency.

They also cover the most important optimization elements inside the LSA dashboard. Dan talks about choosing the right services, uploading high quality photos, setting proper service areas, and keeping the profile open 24 hours so Google continues pushing your listing. He explains how reviews impact ranking, why reviews collected directly through LSA are weighted more heavily, and why answering the phone quickly can dramatically increase your placement. They go deep into what Google looks for and how to stay on Google’s good side so your ads show more often.

To close it out, Dan explains how to budget, how Google charges per qualified lead, and why it makes sense to set a high budget early so you maximize your visibility. They talk about reviewing performance weekly, managing leads inside the dashboard, and checking for policy violations so ads always remain active. This episode gives a clear, simple blueprint any pest control owner can follow to set up, optimize, and scale Local Service Ads with confidence.

Jonas Olson, Co-Founder of Pest Control Millionaires:

Instagram: https://www.instagram.com/jonasaolson/

Facebook: https://www.facebook.com/jonas.olson.18

LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/

YouTube: https://www.youtube.com/@PestControlMillionaires

Dan Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DanLeibrandtOfficial  

LinkedIn: https://linkedin.com/in/danleibrandt/   

Twitter: https://twitter.com/DanLeibrandt   

Website: https://danleibrandt.com 

#pestcontrolads #pestcontroladvertising #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontrolleads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jonasolson #localserviceads #lsa

Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this episode, Jonas Olson sits down with Dan Leibrandt to break down Bing Ads for pest control companies and how they compare to Google Ads. Dan explains the biggest differences between the two platforms, including Bing’s older demographic, its stronger desktop usage, and the fact that Bing controls search traffic from Yahoo, AOL, DuckDuckGo, and other secondary search engines. He covers why the overall search volume is smaller, why cost per click is usually lower, and why Bing still remains an overlooked opportunity for pest control companies targeting homeowners.

They also discuss whether pest control companies should prioritize Bing and how much budget makes sense. Dan recommends allocating about 10 percent of whatever you spend on Google Ads and applying the same campaign structure, tracking setup, and landing page strategy. He explains why cost per click is often 20 to 30 percent cheaper on Bing, why high ticket services usually perform best, and how Bing’s audience aligns with the age group most likely to own a home. They cover how to measure success with dedicated tracking numbers, how to evaluate leads rather than impressions, and why Bing can quietly produce profitable conversions when set up properly.

To wrap it up, Dan explains how simple it is to get started with Bing Ads by importing your Google Ads campaigns with one click. He talks through adjusting budgets, maintaining the same weekly or monthly review schedule as Google Ads, and making sure every ad points to the most relevant landing page on your site. This episode gives you a clear, no nonsense walkthrough of how Bing Ads fit into a pest control company’s marketing stack and how to use them without adding extra complexity.

Jonas Olson, Co-Founder of Pest Control Millionaires:

Instagram: https://www.instagram.com/jonasaolson/

Facebook: https://www.facebook.com/jonas.olson.18

LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/

YouTube: https://www.youtube.com/@pestcontrolmillionaire

Dan Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DanLeibrandt  

LinkedIn: https://linkedin.com/in/danleibrandt/   

Twitter: https://twitter.com/DanLeibrandt   

Website: https://danleibrandt.com 

#pestcontrolads #pestcontroladvertising #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontrolleads#growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jonasolson #pestcontrol #bingads

Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this episode, Jonas Olson sits down with Dan Leibrandt, owner of Pest Control SEO, to break down how to write high converting Google Ads copy for pest control companies. Dan explains the key elements that matter most when trying to earn clicks, from using exact match keywords in your headlines to structuring ads around specific services and cities. He talks through how Google tests headlines automatically, why your opening line must match the searcher’s intent, and why your titles need to do the heavy lifting while your descriptions reinforce trust and credibility.

They go deeper into using offers inside Google Ads, how to structure them, and why a strong offer should appear across all marketing channels. Dan explains how to stack value, how to use Google Ads as a testing ground for different offers, and how to pair an offer with a clear call to action that pulls attention fast. They also cover whether urgency or trust matters more, how to blend the two in a single ad, and how to write supporting descriptions that help prospects feel confident before they click.

To wrap up, Dan breaks down how to continually improve ad copy over time. He explains how to test multiple headline variations, how Google automatically identifies the best combinations, and why it is worth refreshing your ad copy every month to keep performance strong. He also talks about how Google’s machine learning evaluates your headlines, how to introduce new ideas without disrupting stable campaigns, and why consistent testing is the key to long term success with Google Ads. This episode gives you a complete roadmap to writing ad copy that actually converts.

Jonas Olson, Co-Founder of Pest Control Millionaires:

Instagram: https://www.instagram.com/jonasaolson/

Facebook: https://www.facebook.com/jonas.olson.18

LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/

YouTube: https://www.youtube.com/@pestcontrolmillionaire

Dan Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DanLeibrandtOfficial  

LinkedIn: https://linkedin.com/in/danleibrandt/   

Twitter: https://twitter.com/DanLeibrandt   

Website: https://danleibrandt.com 

#pestcontrolads #pestcontroladvertising #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jonasolson

Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this episode, Jonas Olson sits down with Dan Leibrandt, owner of Pest Control SEO, to walk through how to dial in your Google Ads targeting. They break down why geo targeting is the single most important part of any Google Ads campaign and how easy it is to accidentally waste thousands of dollars by targeting the entire country instead of your service area. Dan explains how your ads should mirror the structure of your website, how your service pages and city pages work together, and why proper geographic targeting will make or break your campaigns.

They also go deep into keyword targeting and the difference between exact match, phrase match, and broad match. Dan explains when each one should be used, why broad match has become more relevant as search behavior evolves, and how Google now interprets long conversational searches in ways it never did before. They talk through seasonality, how to adjust ads based on the time of year, and why certain pests deserve their own seasonal headlines. Dan also breaks down demographic targeting and why Google’s machine learning now makes it far less relevant than most people think.

To wrap it up, Dan explains how keywords, demographics, and zip code targeting work together inside a modern Google Ads account. He talks through how Google tests your headlines and descriptions, how to use variations to improve performance, and which negative keywords matter most for pest control companies. This is a simple and clear walkthrough of how to set up the right targeting from the start so your Google Ads budget actually produces customers instead of wasted spend.

Jonas Olson, Co-Founder of Pest Control Millionaires:

Instagram: https://www.instagram.com/jonasaolson/

Facebook: https://www.facebook.com/jonas.olson.18

LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/

YouTube: https://www.youtube.com/@pestcontrolmillionaire

Danny Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DanLeibrandtOfficial  

LinkedIn: https://linkedin.com/in/danleibrandt/   

Twitter: https://twitter.com/DanLeibrandt   

Website: https://danleibrandt.com 

#pestcontrolads #pestcontroladvertising #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontrolleads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jonasolson #googleads

Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this episode, Jonas Olson sits down with Dan Leibrandt, owner of Pest Control SEO and a number two bestselling author in the pest control industry, to break down everything you need to know about Google Ads. Dan explains how pest control companies should structure campaigns the same way they structure a proper website, with separate campaigns for each service and separate ad sets for each city. He shares why this structure improves quality scores, lowers costs, and makes it far easier to scale.

They also get into the major differences between search ads, Performance Max, and display ads. Dan explains why search ads produce the strongest ROI, when PMAX can be useful for bigger companies, and why Google is pushing advertisers in that direction. He also covers how often you should review your campaigns, how much ongoing work is actually required after the initial setup, and why failing to check your analytics can quietly cost you leads and revenue.

To wrap up, Dan breaks down how to track performance correctly. He explains how to connect Google Ads with Google Analytics and Google Search Console, how to set up conversion events the right way, and why every campaign should have its own call tracking number. If you want a clear and simple way to understand Google Ads for pest control, this episode gives you the full blueprint.

Jonas Olson, Co-Founder of Pest Control Millionaires:

Instagram: https://www.instagram.com/jonasaolson/

Facebook: https://www.facebook.com/jonas.olson.18

LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/

YouTube: https://www.youtube.com/@pestcontrolmillionaire

Dan Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DanLeibrandtOfficial  

LinkedIn: https://linkedin.com/in/danleibrandt/   

Twitter: https://twitter.com/DanLeibrandt   

Website: https://danleibrandt.com

#pestcontrolads #pestcontroladvertising #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontrolleads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jonasolson #googleads

Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this extended Facebook group masterclass, Dan Leibrandt and Jake Sheldon break down everything pest control owners need to know to turn Facebook groups into a long term, high volume acquisition channel. The series begins by explaining how to choose the right groups, how to create introduction posts that build trust, and how to craft value driven content that positions you as the local authority. Dan and Jake cover the difference between personal profiles and business pages, the structure of high performing posts, and the importance of starting with simple templates rather than reinventing the wheel. They also explain why value always outperforms promotions and how to design a posting calendar that scales across dozens of local communities.

From there, the series moves into deeper strategy. Jake explains how to stay in good standing with group admins, how to avoid the behaviors that trigger bans, and how to build personal relationships that protect your access to high producing groups. Dan and Jake also cover how to convert interest into customers, including how to approach commenters, how to send effective soft touch messages, and why you should always move conversations to the phone rather than trying to close over messenger. They outline the full sales flow, the importance of speed to lead, and the steps owners must take to track results group by group so they know exactly where their revenue is coming from.

The series concludes with a full breakdown of automation, systems, and virtual assistants. Jake explains how to document posts, how to organize every group in a spreadsheet or a CRM, and how to train virtual assistants to handle posting, scheduling, and engagement. He also shares how to maintain accountability, how to gradually delegate sales activities, and how to use AI to streamline research and content creation. Across all five videos, Dan and Jake present a complete operating system for mastering Facebook groups, generating leads consistently, and growing a pest control company through trust, value, and scale.

Jake Sheldon, Co-Founder of Pest Control Millionaires:

LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/

Facebook: https://www.facebook.com/jake.sheldon.7

Instagram: https://www.instagram.com/jakesheldon25/

YouTube: https://www.youtube.com/@jakesheldonPCM

Danny Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DanLeibrandtOfficial  

LinkedIn: https://linkedin.com/in/danleibrandt/   

Twitter: https://twitter.com/DanLeibrandt   

Website: https://danleibrandt.com 

#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jakesheldon #facebookgroups #facebookmarketing

Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this episode, Dan Leibrandt sits down with Jake Sheldon, co-founder of Pest Control Millionaires and owner of a wide portfolio of service businesses that includes pest control, cleaning, and moving companies. The focus of the conversation is how to automate and systemize Facebook group marketing, which Jake has used for years to generate consistent and predictable lead flow. Dan and Jake begin by discussing the posting scripts themselves and why simplicity matters. Jake explains that his proven templates work far better than complicated promotional posts, and that most business owners should rely on these templates until they master the rhythm of value driven content. They also talk about how owners can use ChatGPT to generate suburb lists, locate local groups, and eventually produce new value posts based on the same structure.

Dan and Jake then explore the operational side of managing dozens of Facebook groups. Jake explains that while software can help with tracking and organization, the real leverage comes from virtual assistants who can handle posting, editing, scheduling, and engagement. He shares how his own virtual assistants write posts, upload videos, maintain spreadsheets, and manage the daily workflow across nearly two hundred groups. Jake emphasizes that virtual assistants allow owners to focus on higher value tasks, and that the cost is incredibly low compared to the amount of time saved. He also explains how owners can use simple systems to track every group, including the posting date, the post link, and the leads that came from each group.

The episode closes with guidance on accountability, sales, and delegation. Jake explains how to keep virtual assistants on track through shared spreadsheets and clear daily processes, and why owners should initially handle the sales calls themselves rather than delegating conversions to a virtual assistant. As the company grows and the owner becomes comfortable with delegation, the virtual assistant can gradually take on more responsibility. For pest control companies that want to generate leads consistently and predictably while removing themselves from the day to day work, this episode provides a complete blueprint for automating Facebook groups and turning them into a long term growth engine.

Jake Sheldon, Co-Founder of Pest Control Millionaires:

LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/

Facebook: https://www.facebook.com/jake.sheldon.7

Instagram: https://www.instagram.com/jakesheldon25/

YouTube: https://www.youtube.com/@jakesheldonPCM

Dan Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DanLeibrandtOfficial  

LinkedIn: https://linkedin.com/in/danleibrandt/   

Twitter: https://twitter.com/DanLeibrandt   

Website: https://danleibrandt.com 

#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jakesheldon #facebookgroups #facebookmarketing

Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this episode, Dan Leibrandt sits down with Jake Sheldon, co-founder of Pest Control Millionaires and operator of a diverse portfolio of home service companies that includes pest control, moving, and cleaning businesses. Together they focus on one of the most important parts of the Facebook group strategy, which is converting the attention you generate into real customers. Dan and Jake begin by revisiting the posting rhythm that creates consistent interest. They cover the introduction post, the weekly value posts, and the priming posts that spark large comment threads. From there they shift into what actually happens when people begin engaging. Jake explains why messaging must be soft, simple, and personal, and why discount based outreach harms conversion instead of increasing it.

The conversation then moves into the mechanics of turning interest into closed sales. Jake outlines two paths that occur inside Facebook groups. Some people will comment publicly and need a short message from you to acknowledge their interest. Many others will reach out privately, which Jake says is the ideal scenario because the intent is already high. He stresses the importance of responding quickly and always asking for a phone number rather than attempting to close the sale inside Messenger. Once you get them on the phone, the conversation is the same as any other standard sales call. You listen to their problem, walk through the service, overcome objections, and get them onto a recurring plan. Jake also shares why speed to lead is non negotiable and why notifications on your personal profile must always be turned on.

Dan and Jake close the episode by discussing measurement and improvement. Jake explains that without tracking, most owners have no idea how many customers they are actually gaining from Facebook groups. He walks through a simple Google Sheet method along with a more advanced Go High Level pipeline, both of which allow you to tag leads by group and monitor which communities produce the highest return. With proper tracking in place, you can put more effort into the groups that consistently convert and stop wasting time in the ones that never produce. For anyone using Facebook groups or planning to start, this episode offers a clear process for taking interest and turning it into real, measurable growth.

Jake Sheldon, Co-Founder of Pest Control Millionaires:

LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/

Facebook: https://www.facebook.com/jake.sheldon.7

Instagram: https://www.instagram.com/jakesheldon25/

YouTube: https://www.youtube.com/@jakesheldonPCM

Dan Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DanLeibrandtOfficial  

LinkedIn: https://linkedin.com/in/danleibrandt/   

Twitter: https://twitter.com/DanLeibrandt   

Website: https://danleibrandt.com 

#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jakesheldon #facebookgroups #facebookmarketing