Looking to up your local marketing game? Welcome to Local Marketing Secrets, where we interview the top experts in local marketing every week and learn their secrets to marketing for local businesses. Hosted by Danny Leibrandt, Local Marketing Secrets is part of his mission to help local businesses with marketing. So, if you're a local business owner or marketer, this podcast is for you! We've had some of the biggest names in digital marketing, like Neil Patel, and the show will only get better! Tune in every Monday at 9am CST. All follows, reviews, and comments are much appreciated!
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Local SEO Expert: My Community Has 100k+ People, Here's What They Get Wrong! - Tim Kahlert
Season 6 · Episode 10
Monday, August 25, 2025 • Duration 51:28
In this episode of Local Marketing Secrets, Danny Leibrandt sits down with Tim Kahlert — founder of Hyptrix, author of The Local SEO Bible, and leader of the largest Local SEO Facebook group with over 100,000 members. Tim shares his incredible journey from being broke and living in a van in Australia to becoming one of the most recognized and influential voices in the Local SEO space.
Throughout the conversation, Tim breaks down what really moves the needle in Google Business Profiles, why conversions matter more than rankings, and how to structure a website for maximum impact. He also dives into the lessons he’s learned from building a thriving community, creating his massive Local SEO checklist, and helping businesses cut through the noise of conflicting advice to focus on what actually works.
The two also explore the future of Local SEO in the era of AI, discussing press releases, reviews, and the role of conversions in driving sustainable growth. Tim’s no-nonsense, testing-driven approach offers practical takeaways for local marketers, agency owners, and business leaders alike.
If you want to know what’s working right now in Local Search and hear honest, actionable insights from someone who has tested it all, this is an episode you won’t want to miss.
Sales Expert: Home Service Businesses Need To Up Their Prices Now! - Joe Crisara
Season 6 · Episode 9
Monday, August 11, 2025 • Duration 56:20
In this episode of Local Marketing Secrets, host Danny Leibrandt sits down with “America’s Service Sales Coach,” Joe Crisara—the founder of Service MVP and bestselling author of What Should We Do?. Joe shares the raw story of how he went from fourth-generation plumber to more than $470,000 in debt, then climbed out by re-engineering the way home-service companies sell, price, and serve.
Joe explains how his Pure Motive Service framework lets contractors offer premium, mid-range, and economy solutions so customers feel in control while businesses capture higher margins. He breaks down the Three C’s—character, competence, and communication—and shows why communication failures, not skill gaps, sink most careers. You’ll learn why service, not price, is the knife that cuts through the fog of uncertain value, and hear vivid examples from HVAC, pest control, and even garage-floor makeovers.
The conversation also ventures into the future, as Joe reveals how affordable AI tools can generate option menus in seconds, freeing owners to focus on relationships instead of paperwork. If you’re ready to stop racing to the bottom and start turning your sales process into a marketing edge that liberates customers and justifies premium pricing, this episode is your playbook.
Joe Crisara, Founder of Service MVP:
LinkedIn: https://www.linkedin.com/in/joecrisara
YouTube: https://www.youtube.com/c/JoeCrisara
Twitter: https://x.com/JoeCrisara
Service MVP: https://servicemvp.com
Danny Leibrandt, Founder of Pest Control SEO:
Facebook: https://facebook.com/DannyLeibrandt
LinkedIn: https://linkedin.com/in/dannyleibrandt/
Twitter: https://twitter.com/DannyLeibrandt
Website: https://dannyleibrandt.com
Pest Control SEO: https://pestcontrolseo.com/
Local Marketing Secrets Platforms:
Google Business Profile Expert: You Won’t Believe This New Ranking Factor! - Claudia Tomina
Season 6 · Episode 8
Monday, August 4, 2025 • Duration 48:21
In this episode of Local Marketing Secrets, Danny Leibrandt is joined by Claudia Tomina, the founder of ReputationArm and one of the most respected experts in local SEO and Google Business Profiles. Claudia is a Platinum Product Expert for GBP, a contributor to Search Engine Land and the Local Search Ranking Factors study, and someone who’s helped countless businesses—from national restaurant chains to mom-and-pop shops—rank in the map pack and recover from suspensions.
We cover everything from the suspension crisis and video verification to bulk verification strategies, the truth about keywords in reviews, why photos are more powerful than ever, and what actually helps a business rank locally. Claudia breaks down how Google’s systems really work, what signals matter most, how AI is changing local search, and what every business owner should stop fearing.
Whether you're a marketer, agency, or local business owner, this is an absolute masterclass on navigating Google’s local ecosystem in 2025 and beyond.
#1 Plumbing Influencer: My Secret Behind 1.5M Followers and a $46M Exit! - Roger Wakefield
Season 6 · Episode 7
Monday, July 28, 2025 • Duration 51:46
In this episode of Local Marketing Secrets, Danny Leibrandt sits down with Roger Wakefield—master plumber, keynote speaker, and the most recognized face in the trades on social media. With over 650,000 YouTube subscribers and millions of views, Roger has built more than just a plumbing business. He’s built a personal brand that’s redefining what it means to be a modern tradesperson.
Roger shares his journey from managing a restaurant at 16 to becoming one of the loudest voices for blue-collar entrepreneurship. He talks about how the trades saved his life, how he built his company from the ground up, and how one chance decision to walk into a video marketing conference changed everything. What started as a desperate attempt to fix a failing marketing strategy led to building one of the most influential YouTube channels in the industry.
We explore why trades will be among the last jobs touched by AI, how creating local educational content can dominate your city, and why trust is the ultimate currency when building a service-based business. Roger also breaks down the strategy behind going viral, what he learned from MrBeast’s coach, and why he walked away from a $25,000 speaking gig to stay true to his brand.
We also discuss the exit process—how Roger sold his company not once, but three times—and why building a business to sell from day one makes all the difference. Whether you're in plumbing, pest control, or any other home service, this episode is packed with hard-won lessons and inspiration on how to market smarter, build trust faster, and scale your business through content.
You can check out Roger’s free webinar at JustMetRoger.com and learn more about his YouTube course, Kickstart Your YouTube. If you're ready to level up your brand and turn your expertise into opportunity, this episode is a masterclass you don’t want to miss.
Local Marketing Expert: I Became a Millionaire at 21, Here's How! - Marko Sipilä of HVAC Quote
Season 6 · Episode 6
Monday, July 21, 2025 • Duration 48:53
In this episode of Local Marketing Secrets, Danny Leibrandt sits down with Marko Sipilä — one of the most respected young voices in home service marketing. Marko started his first agency while still in high school, and by his early 20s, he had already scaled it to seven figures. Today, he leads Coding Launch, an agency focused on concrete coating contractors, and HVAC Quote, a cutting-edge SaaS tool helping HVAC companies increase website conversions through instant, transparent pricing.
Danny and Marko dive deep into the strategies that fueled his explosive growth, from the power of niching down to how he uses Facebook ads to drive serious revenue for home service businesses. Marko shares why most local marketing fails, how to think about customer acquisition costs, and how smart contractors are using tools like HVAC Quote to boost lead generation by over 45%.
They also explore the evolving role of AI, especially tools like ChatGPT, and how local businesses can harness them to solve problems faster and make better decisions. Marko even opens up about mindset — including the importance of who you surround yourself with and how to hold agencies and teams accountable as you grow.
If you're a local business owner or marketer looking for honest, battle-tested insights from someone who’s built multiple million-dollar companies from the ground up, this episode is for you.
#1 HVAC Influencer: I've Grown To 200k+ Followers, You Can Too! - Tony Mormino
Season 6 · Episode 5
Monday, July 7, 2025 • Duration 47:36
In this episode of Local Marketing Secrets, Danny Leibrandt sits down with Tony Mormino—25-year HVAC veteran, VP of Tactical Media at Air Control Concepts, and the creator of HVAC TV. He’s built a massive personal brand with over 50,000 followers on both LinkedIn and Instagram, and he’s living proof that you can grow a real audience—even in industries like HVAC, pest control, or painting.
We dive into how Tony took his field experience and turned it into trust-building content that actually brings in business. He shares what it takes to start from zero, why most people give up too soon, and how content works as a long-term magnet for leads, speaking gigs, and brand deals. He also explains why your personal brand matters more than your company’s, how to get seen locally, and what most home service pros are still missing out on.
If you're a local business owner and you’re serious about growth, this episode shows you exactly how to turn your expertise into attention—and that attention into opportunity.
Tony Mormino, VP of Tactical Media at Air Control Concepts:
Google Business Profile Expert: Everything You’re Doing Wrong in Local SEO! - Jason Brown
Season 6 · Episode 3
Wednesday, July 2, 2025 • Duration 52:29
In this episode of Local Marketing Secrets, Danny Leibrandt sits down with Jason Brown — the no-BS spam-fighter behind ReviewFraud and a former Platinum Google Business Profile Product Expert. Jason has been featured by CNBC, BrightLocal, and NBC’s Today Show for exposing shady local SEO practices, from fake listings to review manipulation. He even helped the FTC craft its policy on fake reviews.
Jason shares the raw truth about the current state of Google Maps spam, how to remove fake reviews (step-by-step), and why more businesses are getting suspended — even when they play by the rules. You’ll hear about review farms in Indonesia, lead gen scammers abusing LSA responsiveness, and the exact documentation needed to reinstate your profile if it gets suspended. Plus: why responding to reviews boosts conversions, how to use citations correctly, and why black hat SEOs are still getting it wrong.
If you care about ethical local SEO and protecting your business online, this is a must-listen.
Top Marketing Expert: The Crazy Strategy I Used For Google and Disney! - Bryan Eisenberg
Season 6 · Episode 4
Monday, June 30, 2025 • Duration 01:06:53
In this episode of Local Marketing Secrets, I’m joined by Bryan Eisenberg — two-time New York Times bestselling author, co-creator of the Persuasion Architecture Framework, and the guy who literally coined the term conversion rate optimization. We talk about the origin of CRO, how Bryan helped companies like Google, Dell, and Disney generate hundreds of millions in revenue, and how local businesses can apply the same frameworks to dominate their markets.
We dig into Bryan’s “Five Rs” of SEO and authority, how to build brandable language that spreads, what Amazon’s four core pillars can teach service businesses, and why clarity is the ultimate competitive edge. Plus, Bryan shares his personal transformation story of losing 100 pounds and what it taught him about changing beliefs, building momentum, and being remarkable in business and life.
If you’re a local business owner or marketer trying to stand out in an AI-saturated world, this is the episode you don’t want to miss.
Top SEO Expert: AI Mode is The Future Of Search, Start Preparing Now! - Barry Schwartz
Season 6 · Episode 2
Monday, June 16, 2025 • Duration 51:58
In this episode of Local Marketing Secrets, Danny Leibrandt sits down with the legendary Barry Schwartz — the founder and editor of Search Engine Roundtable, longtime contributor to Search Engine Land, and a go-to authority for all things SEO and Google updates. For over 20 years, Barry has tracked every major algorithm shift, interviewed Google’s top search executives, and built one of the most trusted voices in the SEO world.
Together, Danny and Barry dive deep into the future of SEO, the rise of AI Mode, and how Google's search is transforming in real time. Barry shares insider insights from Google I/O, explains the impact of AI overviews on organic traffic, and breaks down what SEOs and business owners actually need to be focusing on in this new landscape — from branding and AI agents to why keyword targeting just isn’t enough anymore.
They also explore the growing overlap between search and social, the evolving role of EEAT, the rise of LLMs like ChatGPT and Gemini, and even the future of AR glasses and multimodal search.
If you want to understand where SEO is headed (and how to stay ahead), this is a must-listen with the man who’s been documenting it all from the front lines.
Barry Schwartz, Founder of Search Engine Roundtable:
Systems Expert: We Helped A1 Garage Grow From $15M To $200M+, It's Easy! - Al Levi
Season 6 · Episode 1
Monday, June 9, 2025 • Duration 51:41
In this episode of Local Marketing Secrets, host Danny Leibrandt sits down with Al Levi, a renowned business strategist and author of the bestselling book, The Seven Power Contractor. Al, a third-generation contractor who transformed his family’s plumbing and HVAC business into a thriving enterprise, shares his proven strategies that have helped thousands of trades businesses systematize their operations for less stress, more profit, and sustainable growth.
Danny and Al delve deep into the Seven Power Framework—covering planning, operations, staffing, sales, sales coaching, marketing, and financial systems—and discuss how businesses of all sizes, from startups to multimillion-dollar firms, can implement these principles effectively. Al highlights common pitfalls contractors face, the importance of continuous learning, the power of effective delegation, and how systematization can dramatically increase your business's valuation and attractiveness to investors.
Whether you're running a pest control service, plumbing, roofing, or any other trade-based business, Al’s practical advice will help you transform chaos into calm, maximize profitability, and set the stage for lasting success.
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