Every Business Has a Story to Tell because that’s how the Market Decides Whether to Buy or Not. Your story has to resonate with who you are AND with the people you want to serve. This podcast is about helping you reach the market in a way that feels right to you. So, if you’re an entrepreneur with a dream you want to make real, then this is the podcast for you because Great Marketing is Your Truth Shared.
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#95 Brand Refresh 101: How to Tell When It's Time for a Change with Finola Howard
Wednesday, November 6, 2024 • Duration 13:24
Can a logo change really redefine your business, or is it time to dig deeper into your brand's soul? This week, join Finola as she navigates the sometimes murky waters between a brand refresh and a complete rebrand. With years of experience in brand positioning and development, Finola has learned that aligning with your brand's human values can be transformative.
Take, for instance, Nike's bold decision to stand by Colin Kaepernick—a move that sparked conversation while reinforcing their core identity. In this episode, Finola unpacks why such choices aren't just about aesthetics but about staying true to your brand's beliefs. She also shares personal insights from her book, "What If Joy Was How You Measured Success and the Money Proved You Right!" which taught her the importance of aligning business growth with personal fulfilment.
Get ready to honour the business you're becoming, map your brand's future, and choose the perfect path for change! Key points throughout include:
Branding with Purpose: The Human Element That Builds Trust
Rebrand or Refresh? How to Choose the Right Strategy for Your Brand
Letting Go to Grow: Releasing the Old to Embrace a Brand New You
Does Your Brand Reflect Your Future?
"People now identify with brands as a reflection of their own beliefs and values. They need to feel the humanness of the brand before they trust it." – Finola Howard.
Resources: Not sure if it's time for a refresh or a complete rebrand?
#94 - How to Turn Skyrocketing Costs into Opportunities for Growth with Grainne Mullins
Tuesday, July 23, 2024 • Duration 23:50
What does it take to turn skyrocketing costs and near-insurmountable obstacles into opportunities for growth and community-building?
Gráinne Mullins, the visionary founder and CEO of Grá Chocolates, reveals her unique approach to tackling these challenges head-on. From battling drastic increases in ingredient prices to dealing with soaring rent, Gráinne shares her story with raw honesty, turning her struggles into a source of inspiration and resilience.
From her origins as a pastry chef to creating hand-painted Easter eggs that became an instant hit during lockdown, Gráinne’s journey is nothing short of inspiring. Her background in fine dining infuses every aspect of Grá Chocolates, from the use of premium Irish ingredients to the meticulous attention to customer experience. This episode is a celebration of local Irish businesses and the massive impact they have on the economy. By supporting ventures like Grá Chocolates, we contribute to a thriving business landscape. Don't miss this heartfelt and motivational conversation filled with valuable insights for entrepreneurs aiming to turn adversity into opportunity.
Key points throughout include:
Discover how Gráinne Mullins transitioned from a fine dining pastry chef to the founder and CEO of Grá Chocolates.
How a desperate LinkedIn post transformed into a viral call for support, resulting in a game-changing Kickstarter campaign.
Insights into building a luxury brand from scratch.
Survival amidst rising costs across the hospitality industry.
The importance of supporting local enterprises and how Grá Chocolates is contributing to the Irish economy.
Explore Gráinne’s ambitious plans for the future, including the construction of a new chocolate factory.
#85 What If? Joy was How you Measured Success & the Money Proved You Right with Finola Howard
Tuesday, April 23, 2024 • Duration 28:46
Are you ready to step into greatness? It's time to let your uniqueness shine brightly and create the space for your dreams to unfold. Join Finola as she unveils the exciting details of her highly anticipated book, "What If? Joy Was How You Measured Success And The Money Proved You Right!". But here's the best part: the wait is almost over as you can dive right into its pages from 29th April 2024, available from Amazon.
This week, Finola shares the inspiration, learnings, trials and triumphs of penning her first book. Discover the evolution of publishing and how the innovative cohort writing model fueled the book's transformation in just one year.
This episode is a celebration of individuality and the strength found in your "too muchness". Hit play now to discover the power of releasing friction, the true metric of joy, aswell as unlocking next-level growth. But that's not all! Keep an ear out for a special launch offer exclusive to listeners. Dare to embrace your true self, take a chance on your destiny and prepare for the blueprint of the transformation you desire most – the next level of you awaits! Key points throughout include:
Accelerated information consumption and the changing nature of publishing
The value of understanding your reader
Finding motivation and support within a cohort writing model
Dear Reader: Writing from the heart to reach a chosen reader
Exploring ideas and unlocking your hidden potential for greatness
Embracing your inner whisper and stepping out of your comfort zone
Seeking growth: What is the shape of your success?
Shine without sacrifice: It's time to embrace your radiance
Personal joy, personal compass: Crafting your unique path to success
"Your too muchness is a beautiful signpost to your inherent uniqueness. Your too muchness is your light shining brightly. Follow that light. Be grateful for what it shows." – Finola Howard.
JOIN FINOLA'S BOOK LOVERS TEAM
You'll gain access to special bonuses and treats, including a live session focusing on the joy release compass. Sign up here: https://www.finolahoward.com/book
#84 - Launch Success for a Women’s Supplement Brand with Michelle Hone and Sarah Kelly
Tuesday, February 13, 2024 • Duration 01:03:47
This week, get ready to discover the innovation and resilience that's changing the face of female wellness. Michelle Hone and Sarah Kelly, scientists turned entrepreneurs, delve into the intricacies of women's health through their innovative supplement brand, Herology. Michelle and Sarah's journey from the corridors of academia to the competitive wellness industry is a tale of breaking barriers and forging new paths for female well-being.
This episode unfolds the duo's tenacity in confronting the societal taboos around women's health and the critical yet often ignored menstrual cycle. Kelly and Michelle's story is a beacon of inspiration for female-led businesses and those passionate about women's empowerment and health. They share their trials and triumphs in launching businesses amidst uncertainty, emphasising the importance of maintaining product integrity against industry resistance. Hit play now to hear this inspiring journey of scientific innovation and entrepreneurial spirit. Key points throughout include:
Turning passions and dreams into a thriving business
Closing the gender gap: Advancing inclusivity in medical research
The lack of information on women's health
How women's menstrual cycles shape daily life
The rise of Herology: The challenges and triumphs of starting a women's health brand
Launch Success: Prioritising product investment over marketing spend
How chasing perfection can cost you time and opportunities
"How are we not teaching this in schools? How are we not teaching the different kinds of phases of our menstrual cycle where sometimes we feel really good and energetic, and sometimes we might feel quite low and quite moody and quite anxious? These are the things that women need to understand." – Sarah Kelly.
Thank you for tuning in! If you're curious to learn more about Herology, visit https://herologysupplements.com/. Why not seize the opportunity to try their supplements? Don't forget to use the coupon code YTS10 at the checkout for an exclusive 10% discount!
Get connected with Michelle Hone and Sarah Kelly:
#83 Scaling With Soul: The Human Side of Business with Marina Branigan
Tuesday, January 30, 2024 • Duration 50:31
Are you an entrepreneur who lies awake staring at the ceiling at 2 AM, wondering how to take your business to the next level without burning out? If so, this episode is for you! Get ready to dive deep into the gritty times of entrepreneurship as Marina Branigan joins Finola to discuss career pivots, the humanness of business and how grief can act as a trigger for professional growth.
Throughout the discussion, we learn of Marina’s heart-wrenching task of facilitating redundancies to the career pivot that brought her back to her purpose. Marina delves into the multifaceted challenges entrepreneurs face when scaling their businesses, especially through hiring virtual assistants (VAs). Marina also offers her perspective on the necessity of strategic planning and mindset adjustments for entrepreneurs aiming to build specialised teams without succumbing to burnout. Tune in for an episode jam-packed with brilliant advice, personal revelations, and the celebration of forging connections that empower both the soul of your business and your own personal expansion. Key points throughout include:
Navigating the transition from solopreneur to team builder
Has HR forgotten the human element?
Triggers for growth: How grief became a catalyst for entrepreneurial courage
Soul-aligned choices: Embracing freedom in decision-making
Navigating business growth boundaries and the power of pausing
Common mistakes to avoid when hiring a virtual assistant
Understanding the cost of not letting go of control in your business
If you’d like to check out Marina’s course – Room To Breathe: How To Work Successfully with a Virtual Assistant – and use the Coupon Code FINOLA24 for 24% off.
#82 - Aligning Personal Purpose with Business Purpose with Rosemary Daynes Kearney
Tuesday, January 23, 2024 • Duration 55:31
Embrace the transformative power of aligning personal purpose with business as we unfold the story of Rosemary Daynes Kearney, award winning businesswoman and founder of The Care Advocate. Rosemary's resilience and commitment to making care valued and visible in the world is at the heart of our discourse, offering insights and inspiration for anyone seeking to weave their past experiences into meaningful entrepreneurial endeavors.
Rosemary's candid accounts of her personal and professional pivots, including facing redundancy and stepping boldly into entrepreneurship, underscore the importance of adaptability and the entrepreneurial spirit. We highlight the vital importance of collective care and the strength that emerges from community support. By sharing her vision for the Care Advocate, she calls for systemic change that supports healthcare workers, family carers, and the creation of caring workplaces. This episode is not just an exploration of personal transformation, but a call to action for society at large, urging us to affirm the power of care in every facet of life. Key points throughout include:
Uncover Rosemary’s journey from aspiring missionary to founder of Care Advocate.
Follow her personal and professional shifts, including challenges in psychology, international development, and her passion for self-improvement.
Learn how redundancy prompted her identity shift and led to her entrepreneurial venture focused on data protection and safeguarding the vulnerable.
Understand the 'care advocate' concept and how Rosemary's experiences shaped a business advocating for caregivers and systemic change.
Explore the role of self-care in business and personal life, with emphasis on financial security, fighting burnout, and the value of financial worth.
Grasp the message of collective care and the power of community support, as emphasized by Rosemary.
Get inspired by the vision of infusing care into policies, services, products, and rethinking workplace structures to support caregivers and well-being.
"Embracing life's pivots with a heart full of care can transform our darkest moments into opportunities for profound growth and self-realization." - Rosemary Daynes Kearney
Resources:
#81 The Future of Shopping: AI Tailored Skincare Solutions with Fatima Awan
Wednesday, January 17, 2024 • Duration 34:59
Imagine having a personal skincare consultant in the palm of your hand; that's the reality Fatima Awan brings to life. Fatima is the innovative mind behind Finiite AI. Our enlightening discussion traverses the landscape of digital marketing and e-commerce, where Finite AI's deep learning API is making waves by providing personalized product recommendations to consumers. With a focus on how brands can enhance customer loyalty and engagement, we uncover the potential for e-commerce platforms and retailers to become data-rich powerhouses through the use of AI, driving smarter marketing decisions and improved sales conversion rates.
The journey of entrepreneurship is fraught with challenge and triumph, as vividly shared by Fatima in our conversation about the path of Finiite AI. From a consumer app to a robust B2B platform, the evolution of Finite AI showcases the adaptability and vision required for success in the startup world. We wrap up with Fatima's reflections on the future of AI and the entrepreneurial spirit that fuels innovation, leaving listeners with a sense of the boundless possibilities AI holds. For more on Finite AI's impact and Fatima's entrepreneurial lessons, tune in and be inspired by the transformative power of technology in business.. Key points throughout include:
Learn how AI is being used for personalized skincare with unique product recommendations.
Discover how Finiite AI's deep learning API revolutionizes digital marketing and e-commerce with powerful customer insights.
How Finite AI uses computer vision to interpret skin types from images for better online shopping experiences.
Fatima Awan's journey from a consumer app to a dynamic B2B platform with Finite AI.
The future of AI in business and innovation opportunities.
How AI enhances B2B relationships and digital marketing with personalized solutions.
Inspirational entrepreneurial lessons from Finite AI's founder and the new standards being set in the AI and beauty industry.
"These giant companies, they have the resources to be able to do that, but entrepreneurs with budding ideas that are going into the business world, how are they able to tap into these technologies? I think that's where companies like us come into play, so that they can also take advantage of it." - Fatima Awan, Founder of Finiite AI
#80 The Challenges of Introducing CBD to the Irish Market with Paisley Hervey
Tuesday, January 9, 2024 • Duration 54:47
Have you ever wondered how a love story can blossom into a thriving business? Joining Finola this week is Paisley Hervey, co-founder of Emerald Farm in County Wicklow, who will share her incredible tale of love, resilience, and entrepreneurial success. Paisley unveils how her love story became the foundation for Paisley and her husband's venture, bringing forth natural products that captivated the Irish market. However, their path wasn't without challenges. Paisley opens up about her husband's battles with addiction and mental health, revealing how these hurdles transformed into pillars of purpose and resilience. Rather than breaking him, these trials fueled a profound determination that shaped the very essence of Emerald Farm's success. Tune in to discover how love, perseverance, and a commitment to quality propelled Paisley and her husband's journey from a heartfelt connection to a thriving business. Key points throughout include:
An Irish love story: Big moves and facing the reality of life
Navigating through addiction and mental health
The purpose and mission of Emerald Farm: Creating products to help others
The wonder crop that can supercharge your well-being
The challenges in introducing CBD products to the Irish market
Medicinal Mushrooms: The impressive benefits of Reishi, Cordyceps, and Lion's Mane mushrooms
Protecting the essence of business: Scaling back to scale up
The importance of self-awareness and honesty in innovation
Resources:
"If you treat your gut with respect and give it those nutrients it needs, you could see a significant improvement in your overall health. It comes down to the inflammation. If you reduce the inflammation in your gut, everything starts working better." – Paisley Harvey.
#79 Google Analytics Secrets That Will Propel Your Business with Amanda Webb
Tuesday, January 2, 2024 • Duration 42:47
Get ready to leap into the world of digital marketing as we unravel its complexities with Amanda Webb, an expert in ROI and analytics. This week, you will gain insightful nuggets from Amanda's fascinating journey, starting from her organic hamper business to becoming a celebrated figure in the digital marketing space.
You'll discover the power of Google Analytics —a robust tool providing indispensable insights into website performance. Are you struggling with website traffic? Fear not, as Amanda ensures that even in the face of low traffic, there's reason for optimism by demonstrating how it can serve as a guiding light for strategy refinement. So, whether you're a seasoned marketer or a newcomer to the digital landscape, this episode will equip you with the tools to harness your analytics for success. Key points throughout include:
Networking with women in business and finding a passion for digital marketing
Bursting out of the Facebook bubble and the value of continuous learning
Why you need to pay attention to your Google Analytics
The starting point to growing your business
How to attract more leads and increase conversions
Taking time for business assessments to identify areas for improvement
#78 Ten Truths Shared - Ten Truths Shared - Top Episodes from 2023 with Finola Howard
Tuesday, December 26, 2023 • Duration 52:57
The first step in your marketing is to be brave enough to tell your truth. It's the key to owning your point of difference. The second step is when the market responds to your truth by sharing it. That's when you know it's great marketing.
This podcast is about sharing the truths of the entrepreneurs I come in contact with that have been brave enough to take that first step and be vulnerable enough to make their difference in the world. I hope that you will be inspired by their stories and can borrow some of their bravery and expertise to tell your truth too.
Get ready to rewind, unwind and relive some of the most memorable moments from our journey together in 2023. We're diving deep into the good stuff – from personal growth adventures to conquering those nagging insecurities. We'll explore the magic that happens when you embrace life's curveballs, and we've got some powerful insights on how your wardrobe can seriously boost your confidence. It's a compilation of uplifting moments that I trust will inspire positive thoughts to carry you into 2024. I can't wait for you to join me on this journey of self-discovery and shared experiences.
I hope the wisdom imparted by our extraordinary guests serve as a powerful source of inspiration as you embark on the journey into 2024, propelling you towards the realisation of your deepest aspirations.
Looking forward to reconnecting with you next year and gaining further insights from a diverse array of fascinating guests!
This podcast is proudly produced in partnership with podlad.com
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