Explore every episode of the podcast Your Truth Shared
| Title | Pub. Date | Duration | |
|---|---|---|---|
| #95 Brand Refresh 101: How to Tell When It's Time for a Change with Finola Howard | 06 Nov 2024 | 00:13:24 | |
Can a logo change really redefine your business, or is it time to dig deeper into your brand's soul? This week, join Finola as she navigates the sometimes murky waters between a brand refresh and a complete rebrand. With years of experience in brand positioning and development, Finola has learned that aligning with your brand's human values can be transformative. Take, for instance, Nike's bold decision to stand by Colin Kaepernick—a move that sparked conversation while reinforcing their core identity. In this episode, Finola unpacks why such choices aren't just about aesthetics but about staying true to your brand's beliefs. She also shares personal insights from her book, "What If Joy Was How You Measured Success and the Money Proved You Right!" which taught her the importance of aligning business growth with personal fulfilment. Get ready to honour the business you're becoming, map your brand's future, and choose the perfect path for change! Key points throughout include:
"People now identify with brands as a reflection of their own beliefs and values. They need to feel the humanness of the brand before they trust it." – Finola Howard. Resources: DOWNLOAD Finola's Refresh vs Rebrand Checklist now and discover the best path for you and your business: https://www.finolahoward.com/refresh-vs-rebrand-checklist
Get connected with host Finola Howard: https://www.finolahoward.com/book
https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward | |||
| #94 - How to Turn Skyrocketing Costs into Opportunities for Growth with Grainne Mullins | 23 Jul 2024 | 00:23:50 | |
What does it take to turn skyrocketing costs and near-insurmountable obstacles into opportunities for growth and community-building? Gráinne Mullins, the visionary founder and CEO of Grá Chocolates, reveals her unique approach to tackling these challenges head-on. From battling drastic increases in ingredient prices to dealing with soaring rent, Gráinne shares her story with raw honesty, turning her struggles into a source of inspiration and resilience. From her origins as a pastry chef to creating hand-painted Easter eggs that became an instant hit during lockdown, Gráinne’s journey is nothing short of inspiring. Her background in fine dining infuses every aspect of Grá Chocolates, from the use of premium Irish ingredients to the meticulous attention to customer experience. This episode is a celebration of local Irish businesses and the massive impact they have on the economy. By supporting ventures like Grá Chocolates, we contribute to a thriving business landscape. Don't miss this heartfelt and motivational conversation filled with valuable insights for entrepreneurs aiming to turn adversity into opportunity. Key points throughout include:
KICKSTARTER LINK https://www.kickstarter.com/projects/grachocolates/chocolate- lovers-destination-in-the-west-of-ireland
Find out more about Gra Chocolates: Get connected with host Finola Howard: https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward
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| #85 What If? Joy was How you Measured Success & the Money Proved You Right with Finola Howard | 23 Apr 2024 | 00:28:46 | |
Are you ready to step into greatness? It's time to let your uniqueness shine brightly and create the space for your dreams to unfold. Join Finola as she unveils the exciting details of her highly anticipated book, "What If? Joy Was How You Measured Success And The Money Proved You Right!". But here's the best part: the wait is almost over as you can dive right into its pages from 29th April 2024, available from Amazon. This week, Finola shares the inspiration, learnings, trials and triumphs of penning her first book. Discover the evolution of publishing and how the innovative cohort writing model fueled the book's transformation in just one year. This episode is a celebration of individuality and the strength found in your "too muchness". Hit play now to discover the power of releasing friction, the true metric of joy, aswell as unlocking next-level growth. But that's not all! Keep an ear out for a special launch offer exclusive to listeners. Dare to embrace your true self, take a chance on your destiny and prepare for the blueprint of the transformation you desire most – the next level of you awaits! Key points throughout include:
"Your too muchness is a beautiful signpost to your inherent uniqueness. Your too muchness is your light shining brightly. Follow that light. Be grateful for what it shows." – Finola Howard. JOIN FINOLA'S BOOK LOVERS TEAM You'll gain access to special bonuses and treats, including a live session focusing on the joy release compass. Sign up here: https://www.finolahoward.com/book Resources:
Listen back to meet The Real Marie from episode #54 https://www.finolahoward.com/podcasts/your-truth-shared/episodes/2147940869 Get connected with host Finola Howard: https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward
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| #84 - Launch Success for a Women’s Supplement Brand with Michelle Hone and Sarah Kelly | 13 Feb 2024 | 01:03:47 | |
This week, get ready to discover the innovation and resilience that's changing the face of female wellness. Michelle Hone and Sarah Kelly, scientists turned entrepreneurs, delve into the intricacies of women's health through their innovative supplement brand, Herology. Michelle and Sarah's journey from the corridors of academia to the competitive wellness industry is a tale of breaking barriers and forging new paths for female well-being. This episode unfolds the duo's tenacity in confronting the societal taboos around women's health and the critical yet often ignored menstrual cycle. Kelly and Michelle's story is a beacon of inspiration for female-led businesses and those passionate about women's empowerment and health. They share their trials and triumphs in launching businesses amidst uncertainty, emphasising the importance of maintaining product integrity against industry resistance. Hit play now to hear this inspiring journey of scientific innovation and entrepreneurial spirit. Key points throughout include:
"How are we not teaching this in schools? How are we not teaching the different kinds of phases of our menstrual cycle where sometimes we feel really good and energetic, and sometimes we might feel quite low and quite moody and quite anxious? These are the things that women need to understand." – Sarah Kelly. Thank you for tuning in! If you're curious to learn more about Herology, visit https://herologysupplements.com/. Why not seize the opportunity to try their supplements? Don't forget to use the coupon code YTS10 at the checkout for an exclusive 10% discount!
Get connected with Michelle Hone and Sarah Kelly: https://www.linkedin.com/in/dr-michelle-hone-bsc-phd-580553b0/ https://www.linkedin.com/in/sarahkelly178/?originalSubdomain=ie https://herologysupplements.com/
Get connected with host Finola Howard: https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward
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| #83 Scaling With Soul: The Human Side of Business with Marina Branigan | 30 Jan 2024 | 00:50:31 | |
Are you an entrepreneur who lies awake staring at the ceiling at 2 AM, wondering how to take your business to the next level without burning out? If so, this episode is for you! Get ready to dive deep into the gritty times of entrepreneurship as Marina Branigan joins Finola to discuss career pivots, the humanness of business and how grief can act as a trigger for professional growth. Throughout the discussion, we learn of Marina’s heart-wrenching task of facilitating redundancies to the career pivot that brought her back to her purpose. Marina delves into the multifaceted challenges entrepreneurs face when scaling their businesses, especially through hiring virtual assistants (VAs). Marina also offers her perspective on the necessity of strategic planning and mindset adjustments for entrepreneurs aiming to build specialised teams without succumbing to burnout. Tune in for an episode jam-packed with brilliant advice, personal revelations, and the celebration of forging connections that empower both the soul of your business and your own personal expansion. Key points throughout include:
MARINA’S SPECIAL OFFER TO YOU: Visit https://bravavirtual.ie/resources/ If you’d like to check out Marina’s course – Room To Breathe: How To Work Successfully with a Virtual Assistant – and use the Coupon Code FINOLA24 for 24% off.
Get connected with Marina Branigan: https://www.linkedin.com/in/marinabranigan Resources:
https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward
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| #82 - Aligning Personal Purpose with Business Purpose with Rosemary Daynes Kearney | 23 Jan 2024 | 00:55:31 | |
Embrace the transformative power of aligning personal purpose with business as we unfold the story of Rosemary Daynes Kearney, award winning businesswoman and founder of The Care Advocate. Rosemary's resilience and commitment to making care valued and visible in the world is at the heart of our discourse, offering insights and inspiration for anyone seeking to weave their past experiences into meaningful entrepreneurial endeavors. Rosemary's candid accounts of her personal and professional pivots, including facing redundancy and stepping boldly into entrepreneurship, underscore the importance of adaptability and the entrepreneurial spirit. We highlight the vital importance of collective care and the strength that emerges from community support. By sharing her vision for the Care Advocate, she calls for systemic change that supports healthcare workers, family carers, and the creation of caring workplaces. This episode is not just an exploration of personal transformation, but a call to action for society at large, urging us to affirm the power of care in every facet of life. Key points throughout include:
"Embracing life's pivots with a heart full of care can transform our darkest moments into opportunities for profound growth and self-realization." - Rosemary Daynes Kearney
Resources: Get connected with Rosemary:
Get connected with host Finola Howard: https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward
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| #81 The Future of Shopping: AI Tailored Skincare Solutions with Fatima Awan | 17 Jan 2024 | 00:34:59 | |
Imagine having a personal skincare consultant in the palm of your hand; that's the reality Fatima Awan brings to life. Fatima is the innovative mind behind Finiite AI. Our enlightening discussion traverses the landscape of digital marketing and e-commerce, where Finite AI's deep learning API is making waves by providing personalized product recommendations to consumers. With a focus on how brands can enhance customer loyalty and engagement, we uncover the potential for e-commerce platforms and retailers to become data-rich powerhouses through the use of AI, driving smarter marketing decisions and improved sales conversion rates. The journey of entrepreneurship is fraught with challenge and triumph, as vividly shared by Fatima in our conversation about the path of Finiite AI. From a consumer app to a robust B2B platform, the evolution of Finite AI showcases the adaptability and vision required for success in the startup world. We wrap up with Fatima's reflections on the future of AI and the entrepreneurial spirit that fuels innovation, leaving listeners with a sense of the boundless possibilities AI holds. For more on Finite AI's impact and Fatima's entrepreneurial lessons, tune in and be inspired by the transformative power of technology in business.. Key points throughout include:
"These giant companies, they have the resources to be able to do that, but entrepreneurs with budding ideas that are going into the business world, how are they able to tap into these technologies? I think that's where companies like us come into play, so that they can also take advantage of it." - Fatima Awan, Founder of Finiite AI
Resources: Get connected with Fatima:
Get connected with host Finola Howard: https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward
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| #80 The Challenges of Introducing CBD to the Irish Market with Paisley Hervey | 09 Jan 2024 | 00:54:47 | |
Have you ever wondered how a love story can blossom into a thriving business? Joining Finola this week is Paisley Hervey, co-founder of Emerald Farm in County Wicklow, who will share her incredible tale of love, resilience, and entrepreneurial success. Paisley unveils how her love story became the foundation for Paisley and her husband's venture, bringing forth natural products that captivated the Irish market. However, their path wasn't without challenges. Paisley opens up about her husband's battles with addiction and mental health, revealing how these hurdles transformed into pillars of purpose and resilience. Rather than breaking him, these trials fueled a profound determination that shaped the very essence of Emerald Farm's success. Tune in to discover how love, perseverance, and a commitment to quality propelled Paisley and her husband's journey from a heartfelt connection to a thriving business. Key points throughout include:
Resources: "If you treat your gut with respect and give it those nutrients it needs, you could see a significant improvement in your overall health. It comes down to the inflammation. If you reduce the inflammation in your gut, everything starts working better." – Paisley Harvey. Get connected with Paisley Harvey: https://www.emeraldfarmcbd.ie/ Get connected with host Finola Howard: https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward
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| #79 Google Analytics Secrets That Will Propel Your Business with Amanda Webb | 02 Jan 2024 | 00:42:47 | |
Get ready to leap into the world of digital marketing as we unravel its complexities with Amanda Webb, an expert in ROI and analytics. This week, you will gain insightful nuggets from Amanda's fascinating journey, starting from her organic hamper business to becoming a celebrated figure in the digital marketing space. You'll discover the power of Google Analytics —a robust tool providing indispensable insights into website performance. Are you struggling with website traffic? Fear not, as Amanda ensures that even in the face of low traffic, there's reason for optimism by demonstrating how it can serve as a guiding light for strategy refinement. So, whether you're a seasoned marketer or a newcomer to the digital landscape, this episode will equip you with the tools to harness your analytics for success. Key points throughout include:
Resources: https://www.andrewandpete.com/ Sign up to Amanda's Analytics Base Course Use code TRUTH to avail of a 20% discount: https://payhip.com/b/X5CVr Discount valid until the end of March "People are worried that they've got low traffic to their website. But I think that's a great place to start." – Amanda Webb. Get connected with Amanda Webb: Get connected with host Finola Howard: https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward
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| #78 Ten Truths Shared - Ten Truths Shared - Top Episodes from 2023 with Finola Howard | 26 Dec 2023 | 00:52:57 | |
The first step in your marketing is to be brave enough to tell your truth. It's the key to owning your point of difference. The second step is when the market responds to your truth by sharing it. That's when you know it's great marketing. This podcast is about sharing the truths of the entrepreneurs I come in contact with that have been brave enough to take that first step and be vulnerable enough to make their difference in the world. I hope that you will be inspired by their stories and can borrow some of their bravery and expertise to tell your truth too. Get ready to rewind, unwind and relive some of the most memorable moments from our journey together in 2023. We're diving deep into the good stuff – from personal growth adventures to conquering those nagging insecurities. We'll explore the magic that happens when you embrace life's curveballs, and we've got some powerful insights on how your wardrobe can seriously boost your confidence. It's a compilation of uplifting moments that I trust will inspire positive thoughts to carry you into 2024. I can't wait for you to join me on this journey of self-discovery and shared experiences. Episode Excerpts Featured: #52 Dressing for Success in Business & Beyond with Aoife Dunican #53 Pushing Boundaries and Following the Whispers of the Universe with Leslie Riley #54 Get Up Close & Personal with the People you Serve with Finola Howard #62 Ageing Powerfully: Unleashing Happiness Beyond Midlife with Alana Kirk #55 Menopause as an Opportunity to Assess with Catherine O’Keefe #57 Unleashing Podcast Power: Secrets to Success with Jason Allan Scott #65 Innovation Through Play: A LEGO Exploration with Per Kristiansen #56 How To Unlock Opportunities in the Ever Evolving Marketing World with Frank, Kami and Joeri #63 Self Doubt to Self Discovery: Strategies for Embracing Inner Comfort With Brent Perkins I hope the wisdom imparted by our extraordinary guests serve as a powerful source of inspiration as you embark on the journey into 2024, propelling you towards the realisation of your deepest aspirations. Looking forward to reconnecting with you next year and gaining further insights from a diverse array of fascinating guests! Get connected with host Finola Howard: https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward
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| #77 Empowering Female Political Aspirations in Ireland with Mairead O'Shea | 19 Dec 2023 | 00:45:50 | |
Would you believe a man stepped on the moon before a female councillor was elected in County Leitrim? Yes, you read that right. It's time to spotlight the pressing issue of women's under-representation in Irish County Councils. Joining Finola this week is the ever-insightful Mairead O'Shea, who explores the male-dominated political scene and why such a drastic change is overdue. Mairead delves into the inspiring work of See Her Elected, an initiative empowering women by igniting their confidence and skills to run for elections. Mairead unveils the complexities of balancing family life and political duties and the mental barriers that often hinder women from pursuing political roles and provides the essential steps required for a more inclusive political landscape. Key points throughout include:
Resources: How Women Rise by Sally Helgesen and Marshall Goldsmith
Get connected with Mairead O'Shea: Get connected with host Finola Howard: https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward
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| #76 The Author Advantage: Book Writing For Business Growth with Emma Williams, Dan Kowalski & Debbie Jenkins | 12 Dec 2023 | 00:55:04 | |
What does it truly mean to become an author in the realm of business? As I sat down with book coach Debbie Jenkins, first-time author Dan Kowalski, and third-time author Emma Williams, I found myself intrigued by their insights. The conversation flowed from the process of writing a book to the mindset shift it demands, and most importantly, when one finally dons the hat of an author. Dan's experience with his book "Wise Choices at Work" opened up a critical discourse on understanding one's target audience and structuring the book with them in mind. The consensus? Writing the book is just the beginning—launching it is the real game. As we moved forward, we delved into the world of unconventional book writing processes and the power of collaboration. Who would have thought that the support from cohort members could have such a profound impact on the writing process? Debbie Jenkins, the brain behind this unique approach, shared her motivations and stressed the importance of retaining your authentic voice while writing. With a strong emphasis on steering clear from the cookie-cutter approach, this segment was a testament to the power of collaboration. The final part of our conversation was a poignant examination of the reader's feedback, the responsibility shouldered by writers, and the mixed bag of satisfaction and fear that accompanies authorship. The potential of a book to propel business growth and form a crucial part of an author's personal identity was another vital topic we touched upon. From Debbie's inspirational journey to Dan's practical insights and Emma's transformative experiences, this episode is a treasure trove of wisdom. Join us, and enrich your understanding of the author's journey, its challenges, and its rewards. Key points throughout include:
"The journey to becoming an author when you're in business is a journey that's often chosen as a way to leverage success to actually take you to the next level in your business." - Dan Kowalski "The bigger effect that it has had is on me as a business owner. I've kind of stepped into, dare I even say, the word thought leadership. Honestly, I probably wouldn't have said that six months ago. I feel changed by the process and I feel like I'm getting into my stride." - Emma Williams "Books are like magic door openers and you might not make money on the individual book, but if you do it well, your book will be a business asset and you will make more money than you invested." - Deb Jenkins Resources: Debbie Jenkins - https://expertauthor.academy/ Dan Kowalski - WISE plus - Plan A Thinking Emma Williams - https://l.linklyhq.com/l/1u9Zg
Get connected with host Finola Howard: https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward
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| #93 - Stop Chasing Likes and Start Driving Meaningful Sales with Karen McCarthy | 17 Jul 2024 | 00:46:26 | |
Are you ready to transform your social media strategy from chasing likes to driving meaningful sales? Join us as we sit down with Karen McCarthy, a social media marketing coach who transformed scepticism into success. Karen shares her evolution from a reluctant marketing student to a values-driven social media expert, sharing practical insights on aligning your online efforts with the buyer's journey. From navigating the chaos of international interviews post-9/11 to blending creativity and business in France, Karen's experiences highlight the magic that can unfold when you embrace unexpected opportunities. Karen opens up about the profound impact of personal challenges, from the heartache of losing a pet during the pandemic to finding resilience through creative growth. Get ready to discover how nurturing your existing followers and valuing each one as an individual can lead to sustained business growth. Forget likes and comments; it's time to focus on what really drives your business forward. Tune in now and learn how you can connect with your audience on a much deeper level. Key points throughout include:
"You need to come to terms with the fact that you may not get the likes or comments you think you should, but you'll get the sales you want. There's a real perspective shift when you realise you're playing the wrong game." – Karen McCarthy. Get connected with Karen McCarthy: https://www.linkedin.com/in/karen-mccarthy-socialmediastrategist/ https://www.thesimplifiedsocialmedia.com/
SIGN UP NOW FOR KAREN'S FREE COURSE: THE SIMPLIFIED CONTENT CREATION METHOD Get connected with host Finola Howard: https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward | |||
| #75 Six Steps to Master Your Social Media Strategy with Louise McDonnell | 05 Dec 2023 | 01:02:56 | |
Get ready to unlock the secrets of a dynamite social media strategy with award-winning strategist Louise McDonnell. Prepare to expand your digital horizons as Louise shares practical and easily applicable tactics guaranteed to elevate your business. In this episode, Louise delves into her inspiring career journey and navigates through the complexities of male-dominated industries, shedding light on the challenges of being underestimated and overlooked. Louise also unveils the core components of a highly effective digital strategy. With Louise's six-step approach, we explore the importance of understanding your target audience, setting clear business goals, and constantly revising them. This episode is your roadmap to success in the digital world. So, dive right in and get ready to supercharge your digital strategy. Key points throughout include:
Resources: AI-Powered Social Media: How to Save Time & More Leads: https://www.sellonsocialmedia.academy/AIEbook
Buy Louise's 2024 Social Media Content Planner & Guide for Coaches, Consultants & Online Experts: https://www.amazon.co.uk/Content-Planner-Coaches-Consultants-Experts/dp/1915502535/ https://www.amazon.com/Content-Planner-Coaches-Consultants-Experts/dp/1915502535 "If you're using the same messaging, the same tactics that you were using this time last year, forget about it! The basic steps of creating a strategy don't change, but the strategy changes." – Louise McDonnell. Get connected with Louise McDonnell: https://www.linkedin.com/company/sellonsocialmedia/ Get connected with host Finola Howard: https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward
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| #74 A Digital Strategy For Outsmarting Your Competitors with Sarah Jane Vincent | 28 Nov 2023 | 01:01:43 | |
Navigating the digital strategy landscape can be a bit overwhelming. Questions like which social media platforms to choose, how often to post, and whether to shell out for Google ads can make your head spin. This week’s guest suggest an alternative starting point. Join us for a conversation with award-winning SEO expert and digital strategist, Sarah Jane Vincent. Sarah Jane shares her expertise on the critical role of SEO and how larger brands are gravitating towards it for a lasting impact. She takes us through her professional journey and highlights the trials she encountered during the pandemic. Hear more about how understanding a client's long-term objectives is pivotal to sketching an effective digital marketing blueprint. Sarah Jane provides insightful strategies such as blogging, email marketing, and utilizing platforms like YouTube to drive traffic towards your website. We delve into the significance of keywords and the magic of long-tail keywords in enhancing your visibility in search engine results. Moreover, we uncover the comparison between SEO and ads, underlining that while ads may boost SEO efforts, they don't guarantee the same long-term benefits. Above all, we highlight how SEO can help build trust with potential customers. Find out how you can leverage various channels like YouTube and Pinterest to attract customers. We also venture into the upcoming trends for 2024. Ready to take your SEO game up a notch? Key points throughout include:
“That's what's going to help you outrank your competitors online. That's what's going to be the difference between you coming up appearing in a search and getting the clicks and the sales, versus somebody else down the line who is just trying to cheat the system." - Sarah Jane Vincent
Get connected with Sarah Jane Vincent: https://www.linkedin.com/in/sarah-jane-vincent/
Her free SEO Success Roadmap is available here Get connected with host Finola Howard: https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward
This podcast is proudly produced in partnership with podlad.com | |||
| #73 The Silent Business Killer You Need to Hear About with Susannah Simmons | 21 Nov 2023 | 00:43:58 | |
Are you ready to master your customer retention game? Multi-passionate entrepreneur, software adoption doctor and author Susannah Simmons joins Finola this week to spill all you need to know about elevating the customer experience. Susannah provides valuable advice on understanding customer needs and how the difference between customers and users can be critical for businesses. She explains how a CRM system can be your knight in shining armour, eliminating firefighting and ensuring a perfect balance with customer interactions. Susannah also exposes the elusive “silent killer” in business and unveils the one pivotal question that will propel your business to new heights. So, get ready to seize missed opportunities, harness the force of data insights, and connect with your customers on a whole new level. Key points throughout include:
“You can go to the doctor and get them to prescribe you medication. But if you don’t fulfil that prescription at the pharmacy and don’t take it, then you don’t get any better. It is the same thing with a product; you could buy it, but if it just sits on the shelf, you’re not getting any value from it.” – Susannah Simmons. Get connected with Susannah Simmons: https://www.linkedin.com/in/susannahmsimmons/
Order The Mystery of the Lost Customer now:
Get connected with host Finola Howard: https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward
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| #72 One Page: A Fearless Guide to Planning that Delivers On Your Dream | 15 Nov 2023 | 00:14:45 | |
Ever thought about why so many business plans fall flat? Wondered why we often avoid planning, even when we know it's crucial for success? This episode is all about unraveling these questions. I share my insights to guide you towards creating a strategic one-page business plan that aligns with your vision and gives you a thrilling picture of your future. We delve into the common reasons for business plan failures and plan-avoidance, and discuss how you can dodge these pitfalls. You'll learn about the six one-page plans - a five-year path, an annual plan, a 90-day plan, a product journey map, an integrated sales & marketing calendar, and a financial & key metrics scorecard - and how they can help you manage your business effectively. Let's not shy away from the fact that creating a comprehensive business plan can be daunting. That's why I'm taking you through the process of integrating strategy with tactics, to ensure your plan is powerful, practical, and resonates with your core values. The podcast also offers tips to remain motivated and overcome challenges when executing your plan. And the cherry on top? I share a link to a proven system that you can use to develop your business plan. The Profitable Planner: https://www.howgreatmarketingworks.com/profitable-planner
Get connected with host Finola Howard: https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward
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| #71 Quitting Corporate to Get Creative: Eva Blake’s Path to Happiness | 01 Nov 2023 | 00:41:05 | |
Ever wondered how a leap of faith can lead you to uncover your true passion and purpose? Get ready to be inspired as we chat with Eva Blake, a leading brand photographer and founder of The Bliss Network. Eva takes us through her personal journey from the corporate world to entrepreneurship, a transition prompted by the misalignment of her values with the corporate culture. She shares with us how she found her niche in brand photography and crafted a relaxed space for organic networking and learning. This is a story about the power of women's entrepreneurship, about creating a space that not only allows but encourages women to thrive, and about the influence a supportive community can have on empowering female business owners. Eva offers insights into her innovative approach of aligning her workflow with her hormonal changes. Her methods for managing low-energy periods and her strategic use of her hormonal cycle in decision-making are not only enlightening but also underscore the importance of understanding our natural cycles. So, whether you are considering the jump from corporate life to entrepreneurship, or simply looking for ways to maximize your productivity, this episode is packed with insights and experiences that could help shape your journey. Key points throughout include:
“When I really sat down and gave myself permission to write what my ideal day was and write down my actual goals like nobody was watching, it was so exciting and to understand my own values, like things that mattered to me.“ – Eva Blake
Get connected with Eva Blake: https://www.linkedin.com/in/eva-blake-4470bb21/ https://www.thevisiblebusiness.ie/
Get connected with host Finola Howard: https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward
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| #70 A Promise of Survival with Shane Cradock | 24 Oct 2023 | 00:49:32 | |
We’ve all gone through tough times, but have you ever gotten so low that you just wanted to give up? This week, Finola chats with leading performance coach Shane Cradock. Shane courageously opens up about his battle with depression and his remarkable journey towards recovery, including how a chance conversation with his father became the turning point that led him to seek help, ultimately saving his life. Throughout the discussion, Shane delves into the presence of an inner voice that often criticises and judges and urges you to recognise this inner voice as part of your inner world but not your true self. Understanding and managing this inner voice is crucial for cultivating a healthy mindset and overcoming self-destructive thoughts. Throughout his story, Shane reminds us of the power of support and self-care and offers invaluable lessons for anyone facing their own mental health struggles. Not only is this conversation a source of inspiration and hope, but it also reminds us that even in the darkest moments, there is always a glimmer of light. Key points throughout include:
“95% of my thinking is not worth anything. It’s just repetition because it comes from a part of my mind that’s rooted in the past and rooted in my personality. And Shane’s personality is not the real Shane.” – Shane Cradock.
YOU’RE AMAZING AT WHAT YOU DO! But it hasn’t translated into the success you wished for. It’s time to do something about it. It’s time to bring in the team that will make all the difference to your business. Design Your Own Success™ is a 5-day Experiential Workshop running from 11-16 November 2023 at the Brook Lodge Hotel, Co. Wicklow. To learn more on how you can fast-track your success, visit www.designyourownsuccess.com
Get connected with Shane Cradock: https://www.linkedin.com/in/shanecradock
IF YOU OR SOMEONE YOU KNOW IS EXPERIENCING SUICIDAL THOUGHTS, PLEASE REACH OUT TO PIETA HOUSE FOR HELP: https://www.pieta.ie/how-we-can-help
Get connected with host Finola Howard: https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward
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| #69 Trading a Desk Job for Running Shoes with Mary Jennings | 17 Oct 2023 | 00:41:41 | |
Ever have one of those days where the confines of your office feel like they’re closing in on you? Our guest, Mary Jennings, sure did. That's why she took a brave leap, and swapped her desk job for the outdoors. As the founder of Forget the Gym, Mary guides us through her transformative journey from corporate life to her fulfilling entrepreneurial venture. Mary shares her raw and encouraging experiences of building a successful business in an industry she is truly passionate about - running. She talks about the evolution of her business from an idea, a book, and a few running events to a flourishing community offering outdoor classes, running courses, running holidays, and virtual coaching. With the pure joy of helping others become active and relish the great outdoors at its core, Mary's venture is a testament to the power of passion and purpose in entrepreneurial success. With the heart of Forget the Gym being its vibrant community, Mary also delves into her innovative membership model. She shares how feedback from her members shaped her services, fostering a sense of community and accountability. From sharing her transition to a membership-based revenue stream to highlighting the importance of enjoying your work and continuously learning, Mary leaves us with a profound and empowering message. Mary Jennings' story is not just about running a business; it’s about chasing passions, embracing challenges, and celebrating success in your own unique way.Financial self-care strategies for entrepreneurs. Key highlights include:
“The real reason, that I ended up doing this was going back into the office at two o'clock and so many sunny days thinking, here we go, I'd love to be outside from another hour. Listen to what your body telling you it wants to do, and mine was telling me get out the door” – Mary Jennings
YOU'RE AMAZING AT WHAT YOU DO! But it hasn't translated into the success you wished for. It's time to do something about it. It's time to bring in the team that will make all the difference to your business. Design Your Own Success™ is a 5-day Experiential Workshop running from 11-16 November 2023 at the Brook Lodge Hotel, Co. Wicklow. To learn more on how you can fast-track your success, visit www.designyourownsuccess.com
Get connected with Mary Jennings: https://www.linkedin.com/in/mary-jennings-5207b85 http://www.forgetthegym.ie
Get connected with host Finola Howard: https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward
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| #68 Mastering Your Money Mindset with Winnie Sun | 10 Oct 2023 | 00:46:09 | |
Do you ever feel like your finances are running amok while you're busy building your empire? In this episode, Finola sits down with Winnie Sun, a leading financial advisor and regular contributor to CNBC, Forbes, Fox News and more. Known as the wealth whisperer, Winnie discusses her money journey and the lessons she's learned along the way. Listen in as Winnie emphasizes the importance of taking care of ourselves financially, particularly for entrepreneurs who often put themselves last, not considering crucial factors such as retirement plans, emergency funds, and future healthcare costs. The conversation takes a closer look at the importance of financial security and how it can help achieve personal peace and success. Winnie shares how small steps, such as setting up automatic contributions to a savings account, can have a significant impact. She further explores how entrepreneurs can view their art as a business without compromising their creativity and discusses the need for healthy conversations about money, devoid of shame. Key points throughout include:
"As a society have to get comfortable with the concept of money. We have to be okay with talking about money and and having people in our lives that we can discuss it with, without feeling shame or feeling like we're bragging. I think if we had more of those conversations, less people would be in debt, they would put less on their credit cards and they would have less stress. – Winnie Sun
YOU'RE AMAZING AT WHAT YOU DO! But it hasn't translated into the success you wished for. It's time to do something about it. It's time to bring in the team that will make all the difference to your business. Design Your Own Success™ is a 5-day Experiential Workshop running from 11-16 November 2023 at the Brook Lodge Hotel, Co. Wicklow. To learn more on how you can fast-track your success, visit www.designyourownsuccess.com
Get connected with Winnie Sun: https://www.linkedin.com/in/winniesun
Get connected with host Finola Howard: https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward
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| #67 Surviving in Business: The Five-Year Journey to Doubling Turnover with Niamh Hogan [Part Two] | 03 Oct 2023 | 00:47:28 | |
In the world of business, success rarely comes without its fair share of challenges. In this part two episode, Finola fast forwards five years and welcomes back Holos CEO and creator Niamh Hogan to discuss the growth of her natural Irish skincare brand. Niamh shares her incredible journey of overcoming challenges and thriving during an unprecedented global pandemic, becoming a student in her own business and embracing her products being online. Niamh's story is resilient and adaptable as she unpacks how the company turned its fortunes around, doubling its turnover by shifting its focus to online sales and implementing a well-executed digital strategy. Key points throughout include:
"It is absolutely okay to make mistakes because they are where you're going to get the little gems of knowledge that are going to drive your business forward." – Niamh Hogan.
YOU'RE AMAZING AT WHAT YOU DO! But it hasn't translated into the success you wished for. It's time to do something about it. It's time to bring in the team that will make all the difference to your business. Design Your Own Success™ is a 5-day Experiential Workshop running from 11-16 November 2023 at the Brook Lodge Hotel, Co. Wicklow. To learn more on how you can fast-track your success, visit www.designyourownsuccess.com
Get connected with Niamh Hogan: https://www.linkedin.com/in/niamh-hogan/
Get connected with host Finola Howard: https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward
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| #66 Harnessing Fear as a Catalyst for Success with Niamh Hogan [Part One] | 19 Sep 2023 | 00:43:58 | |
Fear can often be paralysing, but what if we told you that there is another way that you can look at it instead? Joining Finola this week for a two-part episode is inspirational holistic health therapist Niamh Hogan. Niamh takes us on the journey of how her business began, the steps in making her business flourish, and how she harnessed fear as a catalyst for success. Niamh explores the power of natural ingredients in holistic health, the value of media coverage and business relationships and reveals how she pushes herself out of her comfort zone by actively seeking out challenges that scare her, explaining how fear and excitement are two sides of the same coin. Niamh describes how, by shifting her perspective, she discovered that facing fears head-on propelled her forward and allowed her to achieve milestones she once deemed unattainable. Be sure to keep an ear open as Niamh also kindly serves up a recipe of advice for aspiring entrepreneurs. Key points throughout include:
“It’s only fear in your mind. I just started looking at fear in a different way, and looking at it as more of something really exciting that will make me feel amazing afterwards.”– Niamh Hogan. YOU’RE AMAZING AT WHAT YOU DO! But it hasn’t translated into the success you wished for. It’s time to do something about it. It’s time to bring in the team that will make all the difference to your business. Design Your Own Success™ is a 5-day Experiential Workshop running from 11-16 November 2023 at the Brook Lodge Hotel, Co. Wicklow. To learn more on how you can fast-track your success, visit www.designyourownsuccess.com
Get connected with Niamh Hogan: https://www.linkedin.com/in/niamh-hogan/
Get connected with host Finola Howard: https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward
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| #92 - Will We Ever Bid Farewell to One-Dimensional Leadership with Kate Rooney | 10 Jul 2024 | 00:45:05 | |
What is going on with leadership right now? Will we ever bid farewell to one-dimensional, dinosaur-style leadership? Joining Finola this week is Kate Rooney, an excellent leadership coach from The OnLegs Agency, to discuss the persistent challenges of modern corporate leadership. Kate brings a wealth of knowledge from her early retail management days when she prioritised team dynamics over hitting KPIs. Together, Kate and Finola unpack the significance of vulnerability, navigate power dynamics in leadership, and explore the magical ripple effect that can happen when supportive environments are created. They also delve into transforming teams through honest conversations and establishing trust through transparency. Leaders, it's time to remove the masks and lead with heart and authenticity. Key points throughout include:
"I would love leaders to take off the mask, go into the room and accept that you don't know everything. How could you? It's too big an ask, ask the questions that you're frightened of asking and ask the questions that you don't know the answers to, and see what comes up." – Kate Rooney. Get connected with Kate Rooney: https://www.linkedin.com/in/theonlegsgency/ https://www.theonlegsagency.co.uk/ Get connected with host Finola Howard: https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward | |||
| #65 Innovation Through Play: A LEGO Exploration with Per Kristiansen | 12 Sep 2023 | 00:42:56 | |
Have you ever struggled to listen to the voice in your own head? We all have! But how can we expect other people to listen to us, if we can't even listen to ourselves? This episode is your golden ticket to explore a tool revolutionising communication and strategy development throughout countless organisations. Joining Finola this week is special guest Per Kristiansen, one of the original master trainers in the LEGO® Serious Play® Method. Yes, you read that right. LEGO.
"We need to take the time to listen to the voice in our own heads. If we can't hear ourselves, how can we expect other people to listen to us?" – Per Kristiansen.
Get connected with Per Kristiansen: https://www.linkedin.com/in/perkristiansen/ https://www.trivium.international/ Get connected with host Finola Howard: https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/@ThisIsFinolaHoward https://www.twitter.com/FinolaHoward
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| #64 Prioritising You: Unpacking the Power of Self-Reflection with Marla Albertie | 05 Sep 2023 | 00:44:00 | |
When was the last time you put yourself first? We all want to feel successful and fulfilled but often forget to reflect on our needs and priorities. Marla Albertie, owner and driving force of the Truth Speaks Group, joins Finola this week to share her invaluable insights on the often-rough seas of work-life balance, self-awareness in leadership and achieving financial success through the power of mindset. Throughout the discussion, Marla reveals how failure can be reframed as learning and how the desire for titles can distort our understanding of work. With a focus on genuine care for others and psychological safety, Marla challenges societal norms and provides a fresh perspective on personal and professional growth. Get ready to discover how to prioritise self-reflection, embrace a positive mindset towards money, and celebrate bragging about your fabulous self. Key points throughout include:
"The sole purpose of leadership is servanthood. You have to first like people. Why do you want to be a leader if you don't like people?" – Marla Albertie. Resources: The Ultimate Brag Book About Yourself by Marla J Abertie https://www.truthspeakscoaching.com/product/the-ultimate-brag-book-about-yourself/
YOU'RE AMAZING AT WHAT YOU DO! But it hasn't translated into the success you wished for. It's time to do something about it. It's time to bring in the team that will make all the difference to your business. Design Your Own Success™ is a 5-day Experiential Workshop running from 11-16 November 2023 at the Brook Lodge Hotel, Co. Wicklow. To learn more on how you can fast-track your success, visit www.designyourownsuccess.com
Get connected with Marla Albertie: https://www.truthspeakscoaching.com/ https://www.linkedin.com/in/marlajalbertie/ Get connected with host Finola Howard: https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward
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| #63 Self-Doubt to Self-Discovery: Strategies for Embracing Inner Comfort with Brent Perkins | 29 Aug 2023 | 00:44:38 | |
Do you feel like you’re living an inauthentic life? Are you tired of feeling like an imposter and getting in your own way? It’s time to get real and start uncovering your truth! Brent Perkins, a tenured CEO who left his corporate job to explore inner work and write his first book, ‘Papercuts’, joins Finola to discuss the challenges of embracing change, fostering healthy relationships, and achieving personal and professional success. Throughout the discussion, Brent explores embracing the seasons of life, the concept of comfort zones versus fear zones, and how it’s essential not to let fear and discomfort hold us back from embracing possibilities. With his relatable experiences and wisdom, Brent encourages listeners to step out of their comfort zones, let go of self-imposed limitations, and embark on a transformative journey of self-exploration. Key points throughout include:
“When we know our value, when we love and trust ourselves fully, we’re not willing to give a piece of us away for less than the full value of what it can be.” – Brent Perkins. Resources: Papercuts: The Art of Self-Delusion by Brent Perkins https://www.amazon.com/Papercuts-Art-Self-Delusion-Brent-Perkins-ebook/dp/B0CC6PDMCZ
YOU’RE AMAZING AT WHAT YOU DO! But it hasn’t translated into the success you wished for. It’s time to do something about it. It’s time to bring in the team that will make all the difference to your business. Design Your Own Success™ is a 5-day Experiential Workshop running from 11-16 November 2023 at the Brook Lodge Hotel, Co. Wicklow. To learn more on how you can fast-track your success, visit www.designyourownsuccess.com
Get connected with Brent Perkins: https://www.linkedin.com/in/brentrperkins/ Get connected with host Finola Howard: https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward
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| #62 Ageing Powerfully: Unleashing Happiness Beyond Midlife with Alana Kirk | 22 Aug 2023 | 00:40:00 | |
Are you in midlife and feeling overwhelmed with the expectations society has put on you? Midlife is often seen as a slump or crisis, but research shows that happiness increases after this period. Women have been expected to conform to societal norms for too long, but it's time to throw out the checklist and find out what you really want. This week, midlife coach and author Alana Kirk delves into midlife's transformative power, stepping off survival mode and entering thrival mode. Alana explores the post-midlife happiness experienced, particularly by women, as they embrace newfound independence and explore previously unavailable choices. Join this enlightening conversation to uncover the possibilities and potential that midlife holds. Key points throughout include:
"The goal in life is to be able to manage and go through a wide range of experiences and emotions and stay connected to yourself. Through the good, the bad, and the ugly." – Alana Kirk.
Resources: Alana Kirk sits down with Tommy Tiernan https://www.themidlifecoach.org/TommyTiernanShow
Books by Alana Kirk https://www.alanakirk.com/books-by-alana-kirk
Dr. Edith Eger
Get connected with Alana Kirk https://www.linkedin.com/in/alanakirk Get connected with host Finola Howard: https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward
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| #61 Mastering Branding: Beyond Logos to Customer-Centric Magic with Aisling Griffin | 15 Aug 2023 | 00:45:57 | |
Do you wish to master the art of branding but are unsure where to begin? Well, fear not! This week, expert brand designer Aisling Griffin joins Finola to discuss the power and purpose of effective branding and its beautiful ability to connect businesses with their customers. Aisling explores how branding has evolved from mere logos to encompass positioning, messaging, and customer-centricity, something we are all for here on Your Truth Shared. Aisling also uncovers her personal experiences and expert advice on choosing purposeful clients, letting go for growth and the importance of creativity in the design process. Key points throughout include:
With her passion for teaching and growth, this episode will empower entrepreneurs to embrace their brand’s potential and make a positive impact. But that’s not all! Keep an eye out for Aisling, as she will also be live at the Design Your Own Success workshop this November to help people one-on-one with discovery sessions, mood boards, marketing and more. “You have to connect with your customer, or else there’s no point in doing what you’re doing.” – Aisling Griffin.
YOU’RE AMAZING AT WHAT YOU DO!
Get connected with Aisling Griffin: https://www.linkedin.com/in/aisling-griffin-7b503123/ https://wildlight.theevaplatform-members.com/my-story/ Get connected with host Finola Howard: https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward
This podcast is proudly produced in partnership with podlad.com | |||
| #60 Unlock Your Purpose and Transform with Intention with Joanne Sweeney | 09 Aug 2023 | 00:38:10 | |
Have you ever felt like you just couldn't take the next step in life? In this part two episode of Your Truth Shared, Finola continues her conversation with Joanne Sweeney to unpack her journey from feeling stuck to taking action and creating the life she desired. Clarity of purpose is vital to success. In this episode, Joanne explores the transformative power of intention and purpose, the work of healing, opening your headspace and heart space and the importance of surrounding yourself with growth-oriented individuals. Through Joanne's fascinating story and insights, listeners are encouraged to reflect on their own lives and consider how they can embrace transformation and make meaningful changes. So, if you have ever wondered what it takes to make a lasting transformation, pursue your purpose with intention and boost your confidence - we’ve got the answers right here! Key points throughout include:
"I always know that when I either write something or say something out loud, it becomes real. And that's your truth. When I'd spoken those words, I was ready for action." – Joanne Sweeney.
Resources:
Joanne Sweeney Upspeaking at TEDxOmagh: https://www.youtube.com/watch?v=5LaKVYVfFZI Business mentorship and coaching: https://chrisducker.com/coaching/ YOU'RE AMAZING AT WHAT YOU DO!
Get connected with Joanne Sweeney: https://www.linkedin.com/in/jstalksdigital https://publicsectormarketingpros.com/ https://digitaltraininginstitute.ie/ Get connected with host Finola Howard: https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward
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| #59 Drive Your Vision Forward and Trust the Journey with Joanne Sweeney | 01 Aug 2023 | 00:23:09 | |
Do you ever feel like you have a vision for the future but don’t know how to get there? Embarking on an entrepreneurial journey can be daunting, filled with uncertainties and challenges. However, it is crucial to maintain a clear vision, trust one’s instincts, and seek guidance when necessary. In this two-part episode, Joanne Sweeney, a seasoned entrepreneur and visionary, joins Finola to share her inspiring journey from broadcast journalism to establishing her own successful PR brand and launching Public Sector Marketing Pros. With valuable insights on the power of vision, trusting the process, and embracing vulnerability, Joanne offers practical advice for aspiring entrepreneurs, so whether you’re looking to build a thriving brand or seeking guidance on navigating the entrepreneurial journey, this podcast episode is a must-listen for anyone looking to turn their dreams into reality. Key points throughout include:
“I think I’m a bit of a visionary because I always see the end goal. I don’t know how I will get there, but I’ve realised I don’t need to know how to. It will figure itself out.” – Joanne Sweeney.
Resources: Joanne Sweeney-Burke Upspeaking at TEDxOmagh https://www.youtube.com/watch?v=5LaKVYVfFZI
YOU’RE AMAZING AT WHAT YOU DO!
Get connected with Joanne Sweeney: https://www.linkedin.com/in/jstalksdigital https://publicsectormarketingpros.com/ https://digitaltraininginstitute.ie/ Get connected with host Finola Howard: https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward
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| #58 Design Your Own Success with Finola Howard & Lucy O'Reilly | 25 Jul 2023 | 00:40:34 | |
#58 Design Your Own Success with Finola Howard and Lucy O'Reilly Are you ready to get to the next level faster? In today's competitive business landscape, entrepreneurs often seek new strategies to attract the right customers and achieve better results. This week, Lucy and Finola come together to share their insights on the power of branding and collaboration and announce their highly anticipated five-day "Design Your Own Success" event, which will be taking place in County Wicklow this coming November.
FOR FURTHER INFORMATION ON THE DESIGN YOUR OWN SUCCESS EVENT, PLEASE VISIT WWW.DESIGNYOUROWNSUCCESS.COM Resources: Get connected with Lucy O'Reilly: Get connected with host Finola Howard:
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| #57 Unleashing Podcast Power: Secrets to Success with Jason Allan Scott | 13 Jun 2023 | 00:50:05 | |
Are you ready to learn the secret sauce to success and hear why podcasts are the only fair medium for storytelling? This week's special guest, Jason Allan Scott, is here to share his fascinating entrepreneurial journey, from selling smiley face t-shirts to securing a significant deal in South Africa and launching his own successful podcast. Jason also delves into personal struggles, including being diagnosed with multiple sclerosis, and how he turned these challenges into opportunities. Jason emphasises the importance of preselling, delivering on promises, and creating valuable content in today's competitive business world through his insightful stories. Whether you're a seasoned entrepreneur or just starting out, this episode is a valuable resource for anyone looking to unleash their entrepreneurial power. Key points throughout include:
"My little business is one of the top 100 businesses in the UK. I went to number 10 Downing Street, sending emails and bringing people on. I sold a bunch of books, cups, mugs, T-shirts, merchandising, consulting, and a mentorship course. And that was mad to everyone because they built these incredible businesses. I just had a microphone, a laptop and an internet connection." – Jason Allan Scott.
Get connected with Jason Allan Scott: https://www.linkedin.com/in/jason-allan-scott/
Get connected with host Finola Howard: https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward
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| #56 How To Unlock Opportunities In The Ever-Evolving Marketing World with Frank, Kami and Joeri | 06 Jun 2023 | 00:39:39 | |
Are you eager to stay ahead of the curve in the ever-evolving marketing world? If so, this four-way conversation is for you! Marketing experts Frank Prendergast, Kami Huyse and Joeri Billast join Finola to discuss the exciting future of marketing, exploring the power of a collaborative community and how new technologies like VR and AI will revolutionise the industry. Frank, Kami and Joeri delve into the Rise community, a space dedicated to exploring the future of marketing and learning from each other, and its impact on creating the must-read book "The Most Amazing Marketing Book Ever." They also explore the emergence of the Metaverse and the potential opportunities it presents for businesses, big and small while acknowledging concerns about its impact on younger generations. Key points throughout include:
Resources: Book: The Most Amazing Marketing Book Ever by Mark Schaefer https://www.amazon.co.uk/Most-Amazing-Marketing-Book-Ever-ebook/dp/B0C595G7NF Get connected with guests Frank, Joeri and Kami: https://www.linkedin.com/in/joeribillast https://www.linkedin.com/in/kamihuyse/ https://www.linkedin.com/in/frankprendergast/ Get connected with host Finola Howard: https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward
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| #91 - Taking Responsibility for Your Own Happiness with Sinead Kennedy | 03 Jul 2024 | 00:29:23 | |
Have you ever found yourself trapped in the relentless pursuit of societal expectations, only to discover that it leads to a life misaligned with your true self? Our guest, author, speaker, and health and wellness coach, Sinead Kennedy, knows this all too well. Join us as Sinead shares her transformative story: her struggle with mental health, which culminated in a stay at a psychiatric hospital —a pivotal moment in her journey toward self-acceptance. Sinead unpacks how she redefined her life by setting boundaries, conducting life audits, and embracing her authentic self. She reflects on the consequences of an unhappy relationship with yourself and explores how you can rediscover happiness through boundary-setting, self-kindness and connecting with nature. Get ready to reclaim your true self! Key points throughout include:
"Happiness doesn't come from having a Mercedes. Happiness comes from being able to get up every morning. Being proud of what you're doing, knowing that what you're doing is making a difference to yourself and somebody else. And being able to look at yourself in the mirror every day and say, you're doing great, you've got this." – Sinead Kennedy. Get connected with Sinead Kennedy: https://sineadekennedy.com/product/lifeisacycle/ https://www.linkedin.com/in/sinead-kennedy-48451885/ Get connected with host Finola Howard: https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward | |||
| #55 Menopause as an Opportunity to Assess with Catherine O'Keefe | 30 May 2023 | 00:39:52 | |
There’s so much talk about Menopause that sometimes it’s difficult to know where to start. In this episode of Your Truth Shared, Host Finola Howard speaks with Wellness Warrior Catherine O’Keefe about her experience of being ambushed by perimenopause both personally and professionally. Since then she has made it her mission to empower women with the knowledge they need to navigate the unique experience that is menopause successfully. Catherine is a Menopause Wellness and Workplace Consultant and creator of the Menopause Success Summit. Hear Catherine’s reassuring take on menopause as an opportunity for life assessment gifted to us as part of the natural order of things. Further key points throughout include:
"What you learn in menopause are the key steps to optimum health for your 80’s, 90’s and 100’s" – Catherine O’Keefe. Resources: Check out Catherine’s book – All You Need To Know About The Menopause - https://www.amazon.co.uk/dp/B0BL24WF58
Other Episodes You'll Enjoy: #52 Dressing for Success in Business and Beyond with Aoife Dunican #46 Embrace Your Magnificence with Julie Silfverberg #40 How to Discharge Anxiety with Deirdre O’Connor
Get Connected with Catherine O’Keefe Instagram - https://www.instagram.com/wellnesswarrior.ie/ Website: https://www.wellnesswarrior.ie/
Get connected with host Finola Howard: Instagram: https://www.instagram.com/thisisfinolahoward Facebook: https://www.facebook.com/thisisfinolahoward YouTube: https://www.youtube.com/c/howgreatmarketingworks Twitter: https://www.twitter.com/FinolaHoward LinkedIn: https://www.linkedin.com/in/finolahoward/ Website: https://www.finolahoward.com/ Courses: https://www.howgreatmarketingworks.com/
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| #54 Get Up Close and Personal With The People You Serve with Finola Howard | 16 May 2023 | 00:11:47 | |
How well do you know your customers? Have you spent time leaning in and listening to yours? Did you stop at demographics or did you go deeper? That’s where the magic lies.. this deeper insight into who your customers are and how they feel. Too often customers are kept at an arms length when the reality is the closer they are the greater your business can be. Tune in to hear Finola talk about passionately about customers and hear her librarian story as a way to understand what’s truly needed to really profile your customers. Further key points throughout include:
"When your customers know you really see them, you’ll build a relationship that can transform both of you" – Finola Howard. Resources: Check out Finola’s Growth Led Membership Programme – SOAR if you’d like to dig deeper into unlocking your relationship with your customers and your marketing and take your business to the next level. https://www.finolahoward.com/SOAR Other Episodes You'll Enjoy: Why Purpose Mission and Vision Matter with Finola Howard Build Values That Stick Even When They’re Tested with Finola Howard Unlock Your Business Growth with Positioning Strategy with Finola Howard
Connect with me: Instagram: https://www.instagram.com/thisisfinolahoward Facebook: https://www.facebook.com/thisisfinolahoward YouTube: https://www.youtube.com/c/howgreatmarketingworks Twitter: https://www.twitter.com/FinolaHoward LinkedIn: https://www.linkedin.com/in/finolahoward/ Website: https://www.finolahoward.com/ Courses: https://www.howgreatmarketingworks.com/
Loved this episode? Leave us a review and rating HERE | |||
| #53 Pushing Boundaries and Following the Whispers of the Universe with Leslie Riley | 02 May 2023 | 00:39:37 | |
It's never too late to take the plunge and live a committed life, and here to remind us just that is special guest Leslie Riley. This week, communication expert and facilitator Leslie Riley joins Finola to share her inspiring story of overcoming gender barriers in the military and finding success by embracing her femininity. Through her experiences at West Point and as a helicopter pilot, Leslie learned the importance of authenticity and creating a safe space for others to share ideas. Throughout, Leslie shares her belief in pushing boundaries and following the whispers of the universe to achieve personal growth and success. This episode is a must-listen for anyone looking for inspiration and guidance on embracing their unique qualities and creating positive change in their workplace. Key points throughout include:
Resources: Living a Committed Life by Lynne Twist https://www.amazon.com/Living-Committed-Life-Fulfillment-Yourself/dp/1523093099
Get connected with Leslie Riley: https://www.linkedin.com/in/leslieariley/ http://www.fullcircleinspiration.com Get connected with host Finola Howard: https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward
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| #52 Dressing for Success In Business and Beyond with Aoife Dunican | 25 Apr 2023 | 00:50:22 | |
Can your clothes determine how the world communicates with you? Can showing up and dressing well lead to success? Here to unpack dressing for success in business and beyond is special guest Aoife Dunican. Aoife is a motivational speaker, image consultant and personal stylist empowering men and women to exude confidence and make a lasting impression through their image and style. Hear Aoife's unique insights on creating a personal brand, aligning values, and selecting clothes that make you feel fabulous and confident. Plus, get practical tips on how to use the four C's to create a wardrobe that best expresses who you are and what you stand for. Everyone has the right and power to look and feel fabulous, so don't put it off, tune in and get inspired today! Further key points throughout include:
"I know the minute one of those tops goes on, the minute I put on the earrings, my whole body absolutely changes. It's almost like what I wear that day determines how I will communicate with the world, and how the world will communicate with me." – Aoife Dunican.
https://www.linkedin.com/in/aoife-dunican-27b4ba26 Get connected with host Finola Howard: https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward
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| #51 What Got You Here Won't Take You There with Finola Howard | 18 Apr 2023 | 00:14:12 | |
Has your business stayed at the same level for a while? Do you want to know what it takes to go to the next level? In this weeks final episode of the three part series Finola shares the 10 Key Objectives that you need to address in order to create space for more in your business. Tune in to hear Finola address key objectives around Finances, Brand, Customers, Product, Systems, Team Building, Digital, Sustainability, New Opportunities and Growing You. Further key points throughout include:
"If you don’t grow. Your business won’t grow. So what’s your plan for growing YOU?" – Finola Howard.
Check out the Free Upcoming Webinar Position With Purpose if you’d like to dig a little deeper into your positioning strategy - https://www.howgreatmarketingworks.com/position-with-purpose
Other Episodes You'll Enjoy: Why Purpose Mission and Vision Matter with Finola Howard Build Values That Stick Even When They’re Tested with Finola Howard Unlock Your Business Growth with Positioning Strategy with Finola Howard
Connect with me: Instagram: https://www.instagram.com/thisisfinolahoward Facebook: https://www.facebook.com/thisisfinolahoward YouTube: https://www.youtube.com/c/howgreatmarketingworks Twitter: https://www.twitter.com/FinolaHoward LinkedIn: https://www.linkedin.com/in/finolahoward/ Website: https://www.finolahoward.com/ Courses: https://www.howgreatmarketingworks.com/
Loved this episode? Leave us a review and rating HERE | |||
| #50 Biting Into the Crumbs of Creativity with Tara Prendergast | 11 Apr 2023 | 00:55:57 | |
Have you ever been sneered at for your creative ideas? Don't let that discourage you! We all carry our own unique stories, and this week, we hear the inspirational journey of business strategist and founder of The Biscuit Factory, Tara Prendergast. From an art school dropout to becoming a successful entrepreneur, we learn how she managed to turn her creative passion into a thriving business. Tune in to hear how Tara used her entrepreneurial background and marketing skills to create opportunities within the creative sector, learn the power of a customer-centric business and the magic of building a community, and hear how she overcame the challenges of the economic downturn. Further key points throughout include:
"Like every shift in history, there's always opportunity. This is the creative sector's opportunity to get it out there how important creativity is for humans because now we're going to be competing with this other thing that's coming, AI." – Tara Prendergast. Get connected with Tara Prendergast: https://www.linkedin.com/in/tarafrombiscuit https://www.thebiscuitfactory.ie/ Get connected with host Finola Howard: https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward
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| #49 10 Steps to an Effective Positioning Strategy with Finola Howard | 04 Apr 2023 | 00:14:12 | |
Welcome to the second of a three part special where we join Finola Howard, as she explores how an effective positioning strategy can level up your business and unlock powerful growth. Defining your Positioning strategy is a crucial aspect of building a brand, as it sets a company apart from its competitors and establishes an identity in the market. Effective positioning is based on a deep understanding of the target audience, their needs, and preferences, as well as the competitive landscape. By establishing a unique selling point and emphasizing the brand's differentiators, businesses can resonate with their ideal customers and gain a competitive edge in the marketplace. According to Finola, it's important to understand that positioning is not solely about what a company does or how it operates; it's about the perceptions customers have and how they view the brand's particular place in the market. A strong positioning strategy helps you craft a memorable, engaging, and unique brand story, can effectively entice your target audience and command a strong presence within your chosen market segment. In this episode, you will learn the following:
Positioning is the defining characteristic of a brand that shows why it's better than its competitors. - Finola Howard Other Episodes You'll Enjoy: Why Purpose Mission and Vision Matter with Finola Howard Build Values That Stick Even When They’re Tested with Finola Howard Reflections Upon The Entrepreneurial Road with Finola Howard
Connect with me: Instagram: https://www.instagram.com/thisisfinolahoward Facebook: https://www.facebook.com/thisisfinolahoward YouTube: https://www.youtube.com/c/howgreatmarketingworks Twitter: https://www.twitter.com/FinolaHoward LinkedIn: https://www.linkedin.com/in/finolahoward/ Website: https://www.finolahoward.com/
Loved this episode? Leave us a review and rating HERE | |||
| #48 Building Communities and Empowering Creatives with Mark Masters | 28 Mar 2023 | 00:43:14 | |
Everybody has something to offer, and with the right mindset, everyone can be the star of the show. Joining Finola to delve into this further is inspirational guest and founder of You Are The Media, Mark Masters. In this episode, Mark explores the power of connection and creativity by sharing his innovative approach to community building and events organisation. Mark shares the secret to creating innovative spaces that welcome others and put them in the driver's seat of their business. Mark also demystifies failure and explains how it can be a more profound learning experience. Further key points throughout include:
"Everyone can be the star of the show. It's not sitting in a chair, looking up at someone at the front of the stage talking at us. No, no. We're all together in the same space. That's a huge opportunity." – Mark Masters. Get connected with Mark Masters: https://www.linkedin.com/in/markiemasters https://www.youarethemedia.co.uk/ https://www.wearethemedia.co.uk/ Get connected with host Finola Howard: https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward
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| #47 Why Purpose, Mission and Vision Matter with Finola Howard | 16 Mar 2023 | 00:13:30 | |
Welcome to a reflection special with Finola Howard. In this solo episode, Finola reflects on why Purpose, Mission and Vision matter and how they hold the secret to unlocking 10% growth in your business. She shares research from Ernst & Young and Harvard Business Review that reveals that companies that are purpose driven have a greater potential for growth than those that don't. Finola suggests that purpose helps you think bigger and that it should come from a higher place than just making money, such as a dream or difference you want to make in the world. Mission is your master plan for creating value, while vision is a shared picture of what success looks like. Goals are the short term objectives that support your mission and vision. In this episode, you will learn the following:
"True Purpose, Mission and Vision is about not being afraid to have your dreams be seen, actioned and realised." – Finola Howard
Resources: Check out Finola’s Growth Led Membership Programme – SOAR if you’d like to dig deeper into unlocking your relationship with your customers and your marketing and take your business to the next level. https://www.finolahoward.com/SOAR
Other Episodes You'll Enjoy: Reflections Upon The Entrepreneurial Road with Finola Howard Growing a Sustainable Social Enterprise with Mick Kelly The Key To Sustainable Growth With David Walsh
Connect with me: Instagram: https://www.instagram.com/thisisfinolahoward Facebook: https://www.facebook.com/thisisfinolahoward YouTube: https://www.youtube.com/c/howgreatmarketingworks Twitter: https://www.twitter.com/FinolaHoward LinkedIn: https://www.linkedin.com/in/finolahoward/ Website: https://www.finolahoward.com/
Loved this episode? Leave us a review and rating HERE | |||
| #46 Embrace Your Magnificence with Julie Silfverberg | 07 Mar 2023 | 00:45:51 | |
Are you aware of the magic that can unravel when you open your mind to possibilities? Here's your reminder that you don't have to wait until the end to be happy. It's time to embrace your magnificence today. Joining Finola this week is an experienced mindset coach and NLP trainer Julie Silfverberg who has over 25 years of experience helping execs, entrepreneurs and coaches find delight in their professional and personal lives. Throughout this fascinating discussion, Julie shares her inspiring entrepreneurial pivot and the transformative changes that can happen when you access the power of your mind and seek alternative emotions. Julie reminds us that we are all more than just our thoughts and how we speak to ourselves. Further key points throughout include:
"How we use language and the language we use with others, and the suggestions that we give consciously and unconsciously influence how other people think, but also how we think ourselves because we talk to ourselves all the time." – Julie Silfverberg.
Resources: ACCESS JULIE SILFVERBERG'S FREE 'THE GROW MODEL' DOWNLOAD https://thesuccesspartners.com/free-grow-model #27 The Birthright of Happiness with Leisha McGrath -https://www.finolahoward.com/podcasts/your-truth-shared/episodes/2147810066 #40 How To Discharge Anxiety with Deirdre O'Connor #19 Aligning with the present moment and finding comfort in our space https://www.finolahoward.com/podcasts/your-truth-shared/episodes/2147785410
Get connected with Julie Silfverberg: https://www.linkedin.com/in/successpartners https://thesuccesspartners.com/ Get connected with host Finola Howard: https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward
This podcast is proudly produced in partnership with podlad.com | |||
| #90 - What Happens when you Trade Relentless Ambition for Intuitive Joy with Clare McKenna | 19 Jun 2024 | 00:45:18 | |
Get ready to discover the magic that happens when you trade relentless ambition for intuitive joy. This week, Finola sits down with Clare McKenna, radio presenter, podcaster, and integrative health coach, who shares her transformative journey from marketing boardrooms to broadcasting and creating a more balanced and fulfilling life. Clare reveals how she has navigated the challenges of her career, found contentment, and is now empowering others to do the same. Clare also addresses societal body standards and the often toxic diet and fitness culture. She candidly discusses her own struggles and revelations, emphasizing the importance of evidence-based practices and emotional nourishment. Don't miss out on Clare's empowering advice and practical tips for cultivating a healthier relationship with food, fitness, and self-compassion. Tune in now to discover how small guiding lights can lead you to a fulfilling and evolving life. Key points throughout include:
"I want to empower people. Everybody is different. And we don't often get that from the health message; we get a kind of blanket that is one size fits all: eat less, move more, and get on with it. And that's not the reality." – Clare McKenna. Resources: LISTEN back to Clare's Interview with Finola Howard discussing her book – WHAT IF? – here https://www.goloudplayer.com/episodes/466822 Get connected with Clare McKenna: https://www.linkedin.com/in/claretmckenna https://www.nourishyourself.ie/ TUNE IN to Alive & Kicking every Sunday from 8 AM - 9 AM on Newstalk. Get connected with host Finola Howard: https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward | |||
| #45 Telling Your Story Through Brand Photography with Lucy O'Reilly | 28 Feb 2023 | 00:34:27 | |
When brand and web designer; Lucy O’Reilly starts working with her clients, she embarks on a journey to guide entrepreneurs through the power and purpose of crafting a unique brand identity with stunning visuals, only to find that many still underestimate the value of professional photography. "Look at the brands who do it well. I mean, it's like product photography. The top brands, the Louis Vuitton, the Chanel, whoever, their sunglasses, perfumes, whatever, they're beautifully shot. And that then allows them to charge more." In this episode of Your Truth Shared Lucy and Finola discuss the importance of Brand Photography and the power these visuals have to create instant impact in communicating the essence of your brand. With careful planning, styling and collaboration you can create a library of images that ensure your story is told in a way that helps you stand out from the competition. In this episode, you will learn the following:
Website: https://www.designsforgrowth.ie/ LinkedIn: https://www.linkedin.com/in/lucy-oreilly/ Instagram: https://www.instagram.com/oreilly.lucy/
Other Episodes Like This You'll Enjoy: #22 The Collaborative Pathway to Business Growth with Lucy O'Reilly #4 Seeing through the lens of unconditional love with John Murray #18 How to Illuminate Your Life and Business Through Storytelling with Sally Murphy
Connect with me: Instagram: https://www.instagram.com/thisisfinolahoward Facebook: https://www.facebook.com/thisisfinolahoward YouTube: https://www.youtube.com/c/howgreatmarketingworks Twitter: https://www.twitter.com/FinolaHoward LinkedIn: https://www.linkedin.com/in/finolahoward/ Website: https://www.finolahoward.com/
Loved this episode? Leave us a review and rating HERE | |||
| #44 The Modern Marketing Strategy That Customers Love with Mark Schaefer | 21 Feb 2023 | 00:42:05 | |
Marketing futurist Mark Schaefer shares his insights on building successful communities and leading the future of marketing. With his 10 bestselling books and acclaimed work with brands such as Dell, Microsoft, and Adidas, Mark unveils the power of community - why it's the last great marketing strategy, how small to medium sized companies can lead the future, and why the most human company wins. Listen and gain invaluable insights on how to spark customer loyalty and advocacy, build trust, stay relevant, and make an impact in the world. “If you're going to work on something and you're going to spend a lot of time on it, why not work on something that people actually want? Community is the only type of marketing people actually enjoy. They are going to embrace it. They're going to visit you every day. So why not try that?” – Mark Schaefer
Get connected socially with host Mark Schaefer: https://www.linkedin.com/in/markwschaefer/ Listen to Mark’s podcast “The Marketing Companion”: https://podcasts.apple.com/us/podcast/the-marketing-companion/id663933566
Get connected socially with host Finola Howard: https://www.linkedin.com/in/finolahoward/ https://howgreatmarketingworks.com/ https://www.facebook.com/HowGreatMarketingWorks https://www.youtube.com/c/howgreatmarketingworks
This podcast is proudly produced in partnership with podlad.com | |||
| #43 When Passion Leads to World Change with James Hennessy | 14 Feb 2023 | 00:45:13 | |
James Hennessy is the founder and director of the National Reptile Zoo, an inspiring example of someone who followed their passion and created a social enterprise that has made an impact around the world. His story of following his curiosity and problem solving skills to build a successful business is an inspiring example of how to make your dreams a reality. James Hennessy was encouraged by family and friends to follow his passion, but on a professional level he was warned it would be a waste of money. At eight or nine years old he began to take an interest in unusual animals and then problem-solved his way to building habitats for them. He built a successful building business, but his passion never faded and he eventually opened a zoo to showcase his beloved animals. People were fascinated by them and, as his collection grew, he realised it had to start funding itself. Taking a risk and investing in a commercial location, he saw the impact he was making through a former visitor who had gone on to work in the Antarctic. James had found his true purpose.
In this episode, you will learn the following:
"You find a way, you work your way around it. It always works itself out." - James Hennessy
Get Connected with James Hennessy: Website: https://www.nationalreptilezoo.ie/ Instagram: https://www.instagram.com/thenationalreptilezoo/ Facebook: https://www.facebook.com/nationalreptilezoo Twitter: https://twitter.com/natreptilezoo
Other Episodes Like This You'll Enjoy: Growing a Sustainable Social Enterprise with Mick Kelly from GIY Learning at Large: The School of Place with Tasneem Khan Are your Annoyances Untapped Opportunities with David O'Halloran
Connect with me: Instagram: https://www.instagram.com/thisisfinolahoward Facebook: https://www.facebook.com/thisisfinolahoward YouTube: https://www.youtube.com/c/howgreatmarketingworks Twitter: https://www.twitter.com/FinolaHoward LinkedIn: https://www.linkedin.com/in/finolahoward/ Website: https://www.finolahoward.com/
Loved this episode? Leave us a review and rating HERE
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| #42 Build Values That Stick Even When They're Tested | 09 Feb 2023 | 00:17:34 | |
Welcome to a reflection special with your host Finola Howard. In this solo episode, Finola reflects on the recurring theme of the importance of values in so many of the conversations we’ve been having on the podcast. Yet many company leaders don’t even know what the mission or the values of the company are. Throughout this episode, Finola shares why values do not always ring true in organisations regardless of size and how to do it differently. She even shares her own values for her business and would love if you shared yours too. Further key points throughout include:
"Values are cornerstone. They are cultural cornerstone. They give you voice and they frame the trajectory of your business. So, it's irrelevant, what size you are – your values matter." – Finola Howard.
Get connected socially with host Finola Howard: https://www.linkedin.com/in/finolahoward/ https://www.facebook.com/thisisfinolahoward | |||